Creative Roadshow

CREATIVE ROADSHOW

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WHAT’S THIS ALL ABOUT? >>>>> THREE OFFICES. ONE CREATIVE TEAM. BREAKING DOWN WALLS. THINKING BIGGER. A DIFFERENT APPROACH TO CREATIVE.

THEN WE WERE CCX. BUT WHAT DID THAT MEAN? !

FOCUSED ON DESIGN AND EXECUTION. !

EACH OFFICE WORKED IN THEIR OWN SILO.

NOW WE ARE CREATIVE. MUCH BETTER. !

BEING ASKED TO THINK OF PLATFORMS, CAMPAIGNS AND INNOVATION. !

LET’S LIVE UP TO OUR NEW NAME AND LIVE IN A WORLD OF

POSSIBILITIES.

WE ARE A DIVERSE TEAM OF TALENTED MOTOR BUILDERS, STREET ARTISTS, ALBUM MAKERS, SURFERS, CHEFS, A BACHELOR, AUTHORS, PASSIONS.

SUCCESS STORIES >>>>>>>> TAB S. T & WEARABLES. GLOBAL PITCH. SOCIAL. RETAIL MODE. S.COM. ACTIVE DEVELOPMENT.

DISRUPT AND CAMPAIGN IDEAS CHOSEN BY CLIENT. !

ROSETTA GETS A SEAT AT THE BIG BOY TABLE.

T& WEARABLES GOT US IN THE SAME ROOM AS R/GA AND 72. !

AND ROSETTA OWNED IT.

“Great work – we had the most ideas that we wanted to move forward with by far…” Smith Pharis

AND NOW WE’RE GOING GLOBAL

WE’RE NOW WORKING WITH EDELMAN TO RETHINK SAMSUNG’S ENTIRE SOCIAL STRATEGY. !

BIG WIN.

THE NOTE 3 RETAIL MODE – OVER 6 MILLION VIEWS !

NEXT CAME GS5 SUCCESS, WHICH LED TO A RETAIL MODE.

A COMPLETE REFRESH !

NAHQ WAS SO IMPRESSED

BY ROSETTA CREATIVE– WE’VE BEEN INVITED TO BE THE ARCHITECT OF S.COM.

SO NOW WHAT?

LA/SLO/NYC !

3 HEADS LEADING WITH 1 HEART

THE GOAL >>>>>>> FOR ALL THREE OFFICES TO WORK TOGETHER UNDER THE SAME CREATIVE APPROACH TO CREATE SEXY, BOLD, AWESOME, INCREDIBLE, AMAZING WORK. WIN AWARDS. WIN MORE CLIENTS. WIN MORE MONEY. STEP BY STEP...

THE >>>>>> APPROACH

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PREBRIEF

CREATIVE LEADS ASSESS THE BRIEF. IDENTIFY TEAMS.* PULL RESOURCES. ! !

*PMS: YES, THIS MEANS WE MAY NEED TO ADAPT HOW WE RESOURCE. WE’LL FIGURE OUT THE RIGHT WAY TO RESOURCE TO SUPPORT THIS CREATIVE APPROACH!

KICKOFF SHARE THE BRIEF. BRAINSTORM WITH TEAMS, INCLUDING TECH & UX. STICKY NOTES GO UP.

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BLACK BOX

USE THE TEMPLATE. ANYTHING GOES. NO KILLING. NO EDITING. NO FILTER. !

IN OTHER WORDS, GO F*CKING NUTS AND SUBMIT TO JOHANN.

!

BLACK BOX II

THE BEST IDEAS PREVAIL NARROWED DOWN FROM PETER AND JOHANN. !

TWO TO THREE SELECTED PER TEAM. TEAMS EDIT. TWEAK. SHINE.

RR

CD REVIEW THE NEW CREATIVE REALITY – ALL WORK MUST BE APPROVED BY THE CREATIVE LEADS. !

REPORTING FROM THERE, ALL WORK GOES TO JOHANN FOR APPROVAL.

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EXECUTE

TURN THE BLACK BOXES INTO WORK. FLESH OUT. WRITE. DESIGN. POLISH. PROTOTYPE. WORK WITH STRATEGY ON CREATIVE SETUPS !

IF IT’S NOT READY, WHAT ARE WE REVIEWING? -JOHANN

GET! SHIT! DONE

PRESENT NOW GO WOW THE CLIENT. NO EMAILS. ONLY DIRECT CONNECTION WITH ROSETTA LEADS PRESENTING FINISHED WORK.

>>>>>>>>> GREAT. WHO ARE WE WORKING WITH? RIGHT. LET’S MEET PEEPS.

LARS & PETER.

LEAVE THEM TO JOHANN.

JOHANN MANIFESTO: IT’S ALL ABOUT THE WORK. !

GUIDELINES: CREATIVES WORRY ABOUT CREATING. LEADS WORRY ABOUT TIMELINES, BUDGETS AND CHECK-INS. !

OPEN 24 HOURS: TEXT. CELL. FACE-TO-FACE. BUT EMAIL, NOT SO MUCH.

&

SLO

NYC

MIGUEL & DAVID LEADING TEAM

&

SLO

NYC

EMAIL .COM & RETAIL

LA

DEREK & ANDREW LEADING TEAM

LA

L&R AEG

SOCIAL

LISA CHARLEBOIS

IAT WE BRING OUR A GAME

>>>>>>>>> HOW’S THIS WORK DAY-TO-DAY?

1. BRIDGE THE OFFICE GAP !

2. PM & ACCT !

3. RIGHT PEOPLE ON RIGHT PROJECTS !

!

WHAT CHRIS NEEDS FROM CREATIVE TEAM? - UNDERSTAND PTO - BILLABILITY - MEET CREATIVE LEADS WEEKLY - MEET WITH PM & ACCT WEEKLY !

QUESTIONS? >>>>