09116 dove partnershipdeck

Imagine if...

The Amber Rose SlutWalk

Amber Rose Slut Walk

What we have

In Common

• Creative • Collaborative • Creators of provoking and disruptive content that puts quality and innovation first

PARTNERSHIP DECK

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Dear dove, We welcome you inside a powerful partnership opportunity to join a global movement in the fight against sexual injustice. The Amber Rose SlutWalk is an all-inclusive not- for-profit event that is playing a monumental role in the movement towards gender equality. It all began back in 2011 in Toronto when a police officer told a crowd of college women that if they wanted to avoid sexual assault, they shouldn’t dress like sluts. The SlutWalk has now become a global movement with grassroots success in over 200 countries in taking a stand against sexual injustice, victim blaming, and derogatory labeling.

The Amber Rose SlutWalk experience is unlike that of any other SlutWalk or feminist event in the world. The event provides installations, artists and speakers to entertain, educate, and empower the SlutWalk audience while creating unforgettable memories. In order to create a lively day festival experience and unique opportunity to highlight your corporate initiatives, dozens of vendors and on site services have been organized for this year’s event. Through tools such as live streaming and

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Amber Rose’s massive media base of 18 million followers, The Amber Rose SlutWalk delivered more than 60 million media impressions last year, and with over 15,000 pre-registrants, the world’s most unique feminist movement is back this year by popular demand.

We are committed to offering our corporate partners a multitude of benefits, including but not limited to the opportunity to align yourself with an empowering, forwardthinking and progressive brand. Simply put, the opportunity to utilize innovative, multi-platform strategies that augment the competitive new media landscape through a strong mission and cause.

So let’s join forces and make history!

The Amber Rose 2016 SlutWalk Team

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TA K E T H E P O W E R AWAY F R O M T H E S E L A B E L S

our mission

To deliver a flawlessly executed event geared toward raising awareness about sexual injustice and gender inequality. The Amber Rose SlutWalk aims to impact and uplift while shifting the paradigm of rape culture. The event provides a safe, allinclusive space to entertain, educate, and empower.

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To stop validating the harmful words and actions of perpetrators which continue to support many forms of systemic violence.

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To enhance your corporate reputation in the community, gain a global audience and drive impressions through exposure to a very committed, loyal and passionate audience.

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To deliver value through streamlined collaboration, dynamic content and innovation all through this powerful platform.

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know the facts

Rape can affect anyone – no matter their race, ethnicity, sex, gender, social class, or sexual orientation. Rape is NEVER the survivor’s fault. The only person to blame for rape is the rapist!

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One in four college women has survived rape or attempted rape in their lifetime.

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American women serving in the Middle East are more likely to be raped by a comrade than to be killed by an enemy. (Pentagon)

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Women around the world ages 15-44 are more at risk from rape and domestic violence than from cancer, car accidents, war and malaria. (U.N.)

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The Department of Justice offers a low estimate that 300,000 women will be raped annually.

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Number of women in the U.S. impregnated against their will each year in the U.S. as a result of rape: 32,000.

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Approximately 1.8 million adolescents in the United States have been the victims of sexual assault.

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A LGBT prisoner has 15x greater chance of being sexually assaulted.

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97 percent of rapists who are never incarcerated.

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Women earn only 78 cents for every dollar earned by men.

African-American women earn 64 cents and Latina women earn 56 cents for every dollar earned by a Caucasian male.

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The proud face of neo-feminism

About Amber Rose

Amber Rose is a mother, philanthropist, talk show host, feminist and entrepreneur. At the core of the Amber Rose brand is her foundation that focuses on a platform dedicated to women empowerment issues. Her endeavors include an eye wear line and, becoming a published author of her book entitled “How to Be a Bad Bitch.”, and most recently hosting The Amber Rose Show on VH1. Rose is most interested in leveraging her massive social media platform and influence to advance the mission of her foundation.

About her foundation

The Amber Rose Foundation is a not-for-profit organization that aims to promote discussion about women’s rights and equality issues. The foundation is specifically geared towards women empowerment and fighting against victim blaming.

Hip Hop Squares VH-1 (3 episodes) VMAs MTV (1 episode) August 28 th LIVE New York

Book

How To Be A Bad Bitch Simon & Suchester Top Selling Audio Book Podcast/Radio

Podcast/Radio

Loveline with Amber Rose CBS Radio/PLAY.it Network Launch August 25th Executive Producer; Host (Amber Rose)

Television-Unscripted

Amber Rose Show – VH1 Fri 11pm Executive Producer and Host 8 episodes ending August 26th Likely re-order to overlay DWTS Dancing with the Stars (CONFIDENTIAL) – ABC Sept 12- Nov 22 Training start August 20; Rehearsals on Sunday, LIVE on Mondays Amber Rose Slutwalk Takeover Executive Producer and Talent (Amber Rose) Executive Producers Mona Scott & Walter Mosley October 1 (LIVE from Slutwalk) Amber Rose Documentary Documentary on Amber’s Feminist Journey; Live coverage from the Slutwalk; pre-produced package pieces on Feminism to air throughout the week.

America’s Next Top Model Special Guest Judge/Appearance VH1 (1 episode)

Endorsements

Estee Lauder – Flirt Launch August 15th NYC Misguided Online campaign with subway, bus, billboard in London/ NYC (clothing)

Live/Stage Shows Loveline with Amber Rose (Mills Entertainment/UTA) 20 shows over 5 weeks (Thurs-Sun) Books in Feb 2017

Personal Appearances/Residency 1OAK Las Vegas (Residency) Harrah’s Casino Atlantic City (Residency)

Digital

MUVAMoji (itunes)

Merchandise/Clothing Line MUVA Amber Rose Eyewear PARTNERSHIP DECK

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2015 Highlights Pershing Square, Downtown Los Angeles

THE VMA OUTFITS

THE PRESS JUNKET

THE VIRAL VIDEO

THE WALK

THE SPEECH

The Media

The numbers

In 2015, the event was trending on social media for several days and garnered the attention of top media outlets like CNN and TIME Magazine, click below to check out the top articles. Additionally, we partnered with FilmOn, a live stream service provider that globally streamed the event.

>15,000 registrants >500,000 unique visitors

TO OUR WEBSITE, WWW.AMBERROSESLUTWALK.COM

>60M media impressions $96K donated

INCLUDING OUR CROWDFUNDING CAMPAIGN, SPONSORSHIP + CASH DONATIONS

>7 days trending on social media Celebrity Support

FROM NICKI MINAJ, NE-YO, MATT MCGORRY + NICK CANNON + MORE

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not your

normal slutWalk

Even though this is a SlutWalk, don’t let the work “walk” mislead you, the Amber Rose SlutWalk is more of an awareness day festival filled with all types of cool activities, contests and giveaways, vendors, speakers, panelist, performances, live DJ, sign-making, educational booths, photo booths, free breast cancer exams, HIV testing and much more.

Thousands of people across gender, sex, race, age, class, education, profession, will gather for an unforgettable experience. Pershing Square will be transformed into a world platform for a mission that needs a large stage.

There is no recipe on what someone involved in the Amber Rose SlutWalk needs to look like, you DO NOT need to come from an activist background or know anything about these issues.

The only requirement is to be inspired by your own passion to do something about the issues that plague our generation.

Our mission is serious but this day of dressing up, strutting your stuff and standing up for gender equality is filled with fun, laughter and community in support of a tremendous cause.

It is about self-expression, unity, shedding stereotypes and supporting one another.

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Marketing + PR

Strategy

The Amber Rose SlutWalk has secured a top marketing, branding and PR firm to successfully integrate and implement your corporate agenda and to integrate your brand’s objectives.

The winning marketing mix merges the worlds of both push (traditional) and pull (social media, hashtag campaigns and viral grassroots) and a collaborative marketing strategy designed to achieve the perfect marketing and public relations strategy.

Through collaborative strategic marketing, we can come together with a common audience, goal or a common mission or interest and we can band together in any number of ways to create an influence and a presence that is greater than the sum of its parts.

This year the Amber Rose Slut Walk’s footprint is guaranteed to spark conversations, trigger emotions and have a strong social currency value while adding a community-centric twist to your corporate messaging.

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PRINT AD

Traditional Press The 2015 Amber Rose SlutWalk had so much press interested that we held a press junket October 2nd with over 80 press outlets.VH1 will be taping the 2016 SlutWalk live, and we will be holding a blogger circle before the event to handle the high demand for press coverage.

Social + Interactive media >17M IMPRESSIONS 10.7M

3.64M 2.89M

through viral campaigns communities and

Experiential Mission Media

Talent Community Fun

Collaborative

We partner with sponsors, vendors, and media in order to create the largest impact.

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Partnership powerful brand impact This brand’s message is certainly ahead of the consumer curve. We look forward to the opportunity of partnering with Virgin Produced. Here’s how....

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The Amber Rose SlutWalk is bold, socially conscious and is full of powerful content.

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The Amber Rose SlutWalk brand is fluid enough to connect with various types of audiences across diverse demographics.

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Connects with the public in a very collaborative way!

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Aligning with a hip, young, and ambitious brand.

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Sponsorships

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Package, produce, market Air Sponsor Distribution Collaboration and creative ideas

CUSTOMIZED EXCLUSIVE MARKETING CONTENT pre, during, and post event: Content collateral that will be customized to meet your brand’s objectives. Enjoy the benefits of owning select creative marketing content and not renting it!

VIP Suite Access

$150K

$25K

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10 Guests

7 Guests

$50K

5 Guests

COLLATERAL Title sponsor (i.e. your company presents The Amber Rose SlutWalk)

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Press Conference Sponsor

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Creation of the Virgin VIP Lounge

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Company name/logo printed on marketing collateral

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On-stage recognition

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Specialized hashtag to be used on all marketing and media promotions (#Virgin #ARSW)

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Company logo on event website

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Company logo on Amber Rose’s SlutWalk website

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Photos with Amber Rose and celebrity guest(s)

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Sponsor name and logo on collateral materials associated with event and the Amber Rose Foundation

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50 mil

25 mil

13.5 mil

Opportunity to display company promotions/products at gifting suites

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Vendor Booth exclusively for your company at the event

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Press and Media Acknowledgment

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Product visibility

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Stage speaking opportunity

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Premier inclusion in post-event “Thank You” email message to all attendees

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Social media acknowledgment event page (before, during and after event)

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Minimum guaranteed brand impressions on SlutWalk’s social media pages (Twitter, Instagram and Facebook)

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contact us. join the movement

Event Producer: Kara Sax | 213.232.1682 | Email: kara@thesaxagency.com Event Contact: The Sax Agency | 213.232.1682 | slutwalk@thesaxagency.com PARTNERSHIP DECK

@slutwalk_la

Amber Rose Slut Walk

@slutwalk_la

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