Executive Summary

CLIENT

Temple Israel is a religious organization founded in 1941 that prides itself on serving the American-Jewish community of Metro Detroit through its Reform Judaism religious services, food catering company, social action campaigns, and childcare center. They have entrusted us to find solutions for their new visual identity—an identity representative of their principles of inclusivity, relevance, and friendliness.

AUDIENCE

The client’s audience is as diverse as their congregation of children, young adults, and senior citizens. These varying age ranges require a careful approach to design that is neither too extreme nor too stuck in the past.

My plan for the new visual identity design involves the creation of a modular graphic system that will unify the various sectors of Temple Israel’s online presence. From the catering website to The Well, a standardized set of graphics would buttress Temple Israel’s philosophy of community, tradition and diversity.

I will establish a set of graphical deliverables that embody the temple’s core values while bringing their online presence into a more modern and clean look to match their philosophy of evolution.

This is an opportunity to address the issues of hierarchy, cohesiveness, readability, and organization present across Temple Israel’s various brandings. In the client’s responses to the questions of modernity and evolution, a clear set of standards were set concerning the future direction of their brand. I have contextualized this information by referencing Temple Israel’s usage of a hand-written script font, while incorporating clean-edged geometric forms that create organic geometries within.

With the new visual identity design, the client wants to hold true to the traditional logo (while coming a bit closer to modernity), add additional web page navigation elements, and establish a sense of hierarchy/organization.

PROJECT GOALS

PROCESS

My plan for the new visual identity design of the Temple Israel graphics will incorporate an iterative process of creation— pulling from past established graphic precedents in order to create a more clean, organic logotype.