KQED Annual Report 2012

Public Media for Northern California

2012 Local Content and Service Report to the Community

Key Services

KQED Public Television

In 2012, KQED provided these vital local services: • Expanded regional news coverage on television, radio and online.

• Provided vital and comprehensive multiplatform election resources.

• Launched robust digital and multimedia services for educators and students.

• Created innovative multimedia and mobile resources.

• Used the power of radio, television and the Internet to provide awardwinning investigative reporting on important statewide issues.

• Helped local communities find ways to address the school dropout crisis.

KQED Public Radio

KQED is for people who want to be more. For nearly 60 years KQED has served the people of Northern California with a community-supported alternative to commercial media. We provide citizens with the knowledge they need in order to make informed decisions; convene community dialogue; bring the arts to everyone; and engage audiences to share their stories. We help students and teachers thrive in 21st-century classrooms, and take people of all ages on journeys of exploration, exposing them to new people, places and ideas.

Annual Report 2012

Local Value

Local Impact

KQED.org

KQED’s mission is local and is felt in every program we produce or service we create. Building community, not only through our broadcast outlets, but also through social media, events, digital initiatives and dialogue, have helped make KQED one of the Bay Area’s treasured resources. Here are just a few of the ways we made an impact in our community.

• More than 1 million people turned to KQED’s website during the election season for coverage, results and more.

• California residents were better informed as evidenced by more than 500,000 views of KQED’s California Proposition Guide.

• California teachers now have access to more than 20,000 digital assets through CA.PBSlearningmedia.org.

• Our new Earthquake iTunes U course has more than 70,000 students.

• KQED’s mobile phone apps were installed more than 60,000 times.

• More than 5,000 local educators, parents and students were directly impacted by KQED’s American Graduate community events.

• We honored more than 30 unsung heroes at seven heritage month events. For the first time, three of these celebrations were broadcast on television.

• KQED connected with more than 20,000 people through community film screenings, town halls, forums and events.

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Dear Members,

John Boland President

KQED.org

Jacques Pépin with his daughter Claudine and best friend Jean-Claude during the filming of Essential Pépin, KQED’s 13th television collaboration with the master chef, ©2012 Cristiana Ceppas; Students, teachers, and even the principal, at Oakland’s International Community School celebrated Read Across America Day with a pajama party assembly featuring readings of Dr. Seuss books. KQED was on hand for the party with the Cat himself.

KQED Public Television

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KQED Public Radio

When I welcome new employees to KQED, I often say, “If you’re a person who loves constant change, you’ve come to the right place.” Why does KQED keep changing? Because of you.

KQED exists to serve the people of the Bay Area, and as your needs change, we are transforming our content and services to be there for you when, where and how you need us. In addition to radio and television, the community expects to find KQED on their smartphones, tablets and laptops with high-quality content and ways to engage with KQED and other audience members in meaningful ways. As other regional media cut back, you look to KQED to fill the void with more local coverage while continuing to bring you great content from NPR and PBS. In this year’s annual Local Content and Service Report to the Community, we highlight some of the ways KQED is changing to meet the informational, educational and entertainment needs of you and your neighbors. We are creating new programming in new ways across all kinds of media, dramatically increasing our regional coverage, and expanding our commitment to Silicon Valley. We are committed to being where you are, with the information you need, now and into the future.

There is, however, one important aspect of KQED that has not changed.

We are able to provide all these essential media, community engagement and educational services free to everyone in the community because we receive generous support from people like you. With nearly 200,000 individual contributors each year, KQED is one of Northern California’s largest membership organizations, behind only the Stanford and Cal alumni associations.

We know it isn’t possible for you to stay abreast of the many changes at KQED, but we want you to know that you play an essential role. Thank you for your generosity — ­ it makes everything we do possible.

Annual Report 2012

In the Community

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Annual Report 2012

Dear Members,

KQED Public Radio KQED Public Television

KQED improves lives. All of us crave information we can trust. We are eager to know what is happening of significance in the Bay Area, our country and our world. We want to be entertained and inspired. We enjoy experiencing, learning, hearing or watching something interesting every day. KQED offers all of these opportunities. Our life is better because of KQED. Our community is better because KQED informs, educates and inspires all of us, and brings us together.

KQED’s mission is to offer quality journalism, great entertainment and education to everyone for free. We attract funding from a variety of sources.

The biggest source of our revenue, however, comes from people who value our programs and services. You, our contributors, enable KQED to thrive and improve lives for people of the Bay Area. Thank you!

Anne Avis Chair, KQED Board of Directors, 2012 2012 KQED Senior Managers

2012 KQED Board of Directors

President John Boland

Anne Avis, Larry Baer, Michael Billeci, Brenda Boudreaux, John Buoymaster, Lee Caraher, Simone Otus Coxe, Yogen Dalal, Scott Dettmer, Marie Jorajuria, Chuck Kissner, Daphne Li, Edward Lichty, Melissa Ma, Srini Madala, Charley Moore, Jennifer Siebel Newsom, Mark Perry, Mohammad Qayoumi, Mike Ramsay, Jose Rivero, Willa Seldon, Heidi Locke Simon, Roselyne Swig, Jay Yamada, John Yost

Executive Vice President & Chief Operating Officer Donald W. Derheim General Counsel & Corporate Secretary William L. Lowrey Chief Financial Officer Mitzie Kelley Chief Development Officer Traci A. Eckels Vice President, Human Resources and Labor Relations Joanne Carder Vice President, Television Michael Isip Vice President, Marketing & Brand Michael Lupetin

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KQED’s 2012 Latino Heritage Month celebration at San Jose’s Mexican Heritage Plaza included films about two very unique Mexican cultural experiences: mariachi and lucha libre.

Vice President & General Manager, KQED Public Radio Jo Anne Wallace Chief Technology Officer Steve Welch

Barry Adler, Juveria Aleem, Javed Ali, Joan Benoit, Kelly Chau, Albert Cheng, Brian Cheu, Karen Clopton, Jaime Contreras, Julie Fry, Alberto Galindo, Yolanda Garcia, Lisa Gonzales, Abel Habtegeorgis, Douglas Hollie, Heather Howard, Velma Landers, José Luis Mejia, Cliff Moss, Alfredo Pedroza, Katerina Villanueva, Lorraine Yglesias, Blanca Zarazua

KQED.org

Vice President, Digital Media & Education Tim Olson

2012 KQED Community Advisory Panel

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KQED Public Television

One of KQED’s most popular online features ever was our nonpartisan, unbiased online proposition guide for the 2012 election. KQED is committed to providing all Californians with the resources they need to make informed decisions and KQED’s California Proposition Guide, which was viewed more than half a million times in just over a month, cut through the rhetoric to give voters the information they needed for making important choices about the state’s future. Easy-to-use, printable and mobile-friendly, it was available for other public media stations to embed and share and was also available in Spanish.

Additionally, our online election coverage was tremendously successful.

Our election blog had substantial traffic — more than 300,000 page views.

KQED.org received nearly 1 million page views on the Sunday through Wednesday of election week — that’s the amount of traffic typically seen over the course of two weeks. And audiences were visiting via multiple devices; the percentage of mobile traffic to our site jumped by 35 percent on the four days around the election.

KQED Public Radio

Committed to an Informed Citizenry

Annual Report 2012

Stories of Impact

“I just finished voting using the guide to the propositions provided

by KQED. It is outstanding. I can’t say enough about it. Thank you to KQED for such a quality guide with objective information. I can’t wait to tell my friends about it! Keep up the fabulous work.”

— Martha P. Wilson, Ph.d.

Decoding the News A collaboration of KQED Education and KQED News, The Lowdown helps explain major local, national and international news issues. The website uses articles and multimedia resources to break down complex issues for general audiences and provides specific tools for high school social studies and humanities educators so they can teach with the news and connect headlines to textbooks and standards. Topics have included same-sex marriage, California’s prison system, affordable housing and immigration reform. New partnerships with the University of California at Berkeley History and Social Science Project and the National Writing Project have aided the project’s success. In just the last three months of 2012, the website had 70,000 visitors.

— Sarah Glasband, Metwest high shcool, oakland

KQED.org

“This work is incredibly valuable, as our year-long essential question guiding tenth grade planning is around investigating the root causes of international and global inequities. I really appreciate you passing along so many excellent resources.”

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KQED Public Television

“We’re delighted to join KQED as a partner in this important effort. These ‘Revolutionaries’ represent some of the greatest breakthroughs, lessons learned and inspirational stories ever — not just in technology, but in human achievement. We’re happy to be able to bring them to KQED’s growing audience.”

KQED Public Radio

The first season of Revolutionaries, a 13-part television series produced by the Computer History Museum in association with KQED Silicon Valley, launched in 2012. The one-hour programs feature some of the most distinguished thought leaders in the computing field, like Facebook’s Mark Zuckerberg and author Jane McGonigal, sharing their views on technology and how it shapes our daily lives. This successful partnership and series evolved from the museum’s exhibit and lecture series by the same name and extends its reach with select conversations broadcast on KQED Public Radio.

Annual Report 2012

A Peek Behind the Computing Curtain

— John C. Hollar, president and CEO of the Computer History Museum

America’s Largest Classroom Under KQED’s leadership, California’s pre-K–12 educators now have free access to more than 20,000 digital assets from KQED and PBS, including videos, audio, photos, in-depth lesson plans and even discussion questions. All are classroom-ready and absolutely free at CA.PBSlearningmedia.org. Eight other California public media stations worked with KQED to bring the service to state educators (more than 3,500 registered in 2012) who are now using the service daily, incorporating the media into their lessons. The project also forged new partnerships with the California League of Schools and the California Science Teachers Association.

California

Dr. Jane McGonigal, Facebook’s Mark Zuckerberg, courtesy Computer History Museum.

pbslearningmedia.org Engage your students in mediarich learning experiences with the next-generation digital media service that brings together the best of PBS, WGBH, and partners like these:

KQED.org

Start Today!

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KQED Public Television

Tapping into the App Appeal

KQED Public Radio

As other news organizations cut back on in-depth reporting, KQED News focused on providing informative, engaging coverage of important issues, premiering two new multimedia co-productions with the Center for Investigative Reporting. Heat and Harvest explored the dramatic impact of climate change on California’s $30 billion agricultural industry. Prison Break: California Rethinks Criminal Justice examined the unprecedented and far-reaching efforts to overhaul California’s criminal justice system. As the lives of a group of inmates were intimately tracked, viewers got a rare glimpse into California’s criminal justice system and could judge for themselves how well reforms have worked.

Both CIR-KQED specials included not only a 30-minute television program, but also unique radio reports for The California Report and Forum and additional Web-only reporting and features.

Annual Report 2012

Investigative Journalism Lives

We built the KQED iPhone and Android apps with our community’s need-to-know, on-the-go lifestyle in mind. It’s the best of KQED Public Radio, Television and KQED.org — in easy-to-use formats. The apps had more than 60,000 installs in their first year, combined with a steady weekly growth. Listening to the live KQED radio stream is the most popular activity, with an average duration of just under an hour. Users are making it a daily habit, and we continue to get positive comments like this: “I was waiting for this! Great app. Love KQED. Keep up the great work!” “I listen to KQED all the time at all hours. Thanks.”

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In collaboration with the California Academy of Sciences, KQED Education and KQED Interactive produced KQED’s first e-book and iTunes U course. The multitouch e-book Earthquake wove together media and interactive content from both organizations. At launch, it was the top free earth science book in iTunes.

The course, also titled Earthquake, has nearly 70,000 subscribers and was the top course in iTunes U for several days. “The iTunes U course was an engaging way to learn for students who are usually disinterested,” noted a ninth-grade teacher who used it in a pilot study.

KQED Public Television

New e-Book Shakes Things Up

KQED Public Radio

During the summer, KQED Silicon Valley opened its doors in downtown San Jose and we threw a community party for our new neighbors. Partnering with the San Jose Downtown Association and San Jose State University, KQED hosted a free film screening of award-winning director and music journalist Cameron Crowe’s American Masters film, Pearl Jam Twenty — the definitive portrait of the seminal band — carved from more than 1,200 hours of rarely seen and never-before-seen footage. The evening event in St. James Park drew more than 450 people and included live local bands and gourmet food trucks.

Annual Report 2012

Cultivating Community in the South Bay

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KQED.org

Pearl Jam (l to r) Jeff Ament, Mike McCready, Eddie Vedder, Stone Gossard, and Matt Cameron, courtesy Danny Clinch.

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Annual Report 2012

American Graduate

KQED Public Radio KQED Public Television

Teacher Town Hall Ask high school students if they plan to graduate and the vast majority — 92 percent — say yes. But in cities across the United States, reality is very different. Oakland, for example, has the lowest graduation rate of the ten largest cities in California — only 30.4 percent. Students have the will to graduate, but don’t always have the support or resources. What can be done?

As part of the national public media initiative American Graduate, KQED hosted a spring Teacher Town Hall at Oakland’s Laney College. Glynn Washington from NPR’s Snap Judgment moderated a lively discussion about the dropout crisis with 200 teachers, civic leaders, and representatives of local businesses and community organizations. There were also student performances by participants in the Bay Area Video Coalition’s BUMP Records program and Bay Area Urban Debate League scholars. KQED explored using new media at the event, testing text-polling the audience, Storify and live streaming. The town hall also aired on KQED Public Radio the following week, bringing the issue further into focus for the Bay Area community.

For this event, KQED formed partnerships with Oakland’s Promise Alliance, Teach Tomorrow Oakland, ConnectEd, I-SEEED, Laney Community College, Bay Area Video Coalition and more than 30 educational nonprofits, including Youth Radio, Story Corps, College Track and Tutorpedia.

P hoto ( clockwise from top left ) : Event

KQED.org

host Glynn Washington; event panelists; An Oakland Technical High School senior kicks off the event with a rap “Education is Liberation”; a concerned participant speaks his mind, courtesy Chris Duffey.

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Annual Report 2012 KQED Public Radio KQED Public Television

Back-to-School Rally Continuing its efforts to address the dropout crisis in Oakland, KQED sponsored the Attend and Achieve Back-to-School Rally for Oakland families, parents and students at Oakland City Hall.

The day began with age-appropriate sessions for elementary, middle school and high school students, as well as a session for parents. KQED presented two sessions. The Electric Company session, targeted at K–3 students and their parents, presented activities on vocabulary, nutrition and physical activity using handouts, games and an episode of the program. A session for high school students using the Independent Lens film Hip Hop Beats and Rhymes was moderated by two KQED Community Advisory Panel members and relied on music and media as effective ways to connect with youth about challenging subjects like sex, violence, gender roles and discrimination.

KQED also moderated a panel conversation of working professionals — firefighters, police officers, bankers, lawyers, entertainers, doctors and teachers — who spoke to students about their paths to success and the importance of staying in school.

During lunch, Jessica (Priscilla Diaz) from The Electric Company got the crowd going outside City Hall with Oakland youth musicians, rappers and dancers. Franco Finn, “hype man” for the Golden State Warriors, with three Golden State Warrior Girls led dance contests and games. The day ended with 1,500 backpacks, filled with essential school supplies, prizes, and information about PBS and KQED, being distributed to Oakland youth.

For this event, KQED formed partnerships with Oakland’s Promise Alliance, Office of Oakland Mayor Jean Quan and Oakland Unified School District.

P hoto ( L to R.) : Oakland mayor Jean Quan with students; Priscilla Diaz from The Electric Company helps keep the energy up, courtesy Alain McLauglin.

KQED.org 10

KQED Public Radio KQED Public Television

KQED wanted to know, “What should the news media be covering in your community?” Journalists from KQED News and The Bay Citizen, a project of the Center for Investigative Reporting, put that question to residents of five Bay Area cities at a first-ever series of open newsrooms.

The informal events sent reporters to coffeehouses, cafés and other gathering spots in Oakland, Alameda, Menlo Park, San Jose and Richmond to meet with residents and discuss one-on-one the issues they face. Each open newsroom drew crowds of between 30 and 50 people to talk with KQED News staff. The reporters appreciated the opportunity to meet and talk with residents in communities KQED covers, and some came away with story ideas.

Newsroom management and reporters continue to use information gathered at the events to inform their work, and they’re exploring ways to cover some of the issues discussed on air. For example, comments made at the Richmond open newsroom led “News Fix” editor Jon Brooks to ask participants from the event what others should know about their city. The result was a blog post, “Richmond Residents Tell Us Why Their City Isn’t All Chevron and Crime.”

Jon also reached out to his Richmond open newsroom sources for perspective on the August 2012 Chevron refinery fire; and a story about schools on the Peninsula started with a tip received at an open newsroom event.

Annual Report 2012

Open Newsrooms

Photo (L.to r.): Open newsroom attendess had the opportunity to record their comments with a KQED microphone; Jon Brooks, right, the editor of KQEDs “News Fix” blog was among those who talked with Richmond residents at an open newsroom.

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KQED Television KQED Television Nationally Broadcast Nationally Broadcast Productions and Presentations Fundraising Productions

KQED Public Radio Productions

The Blood Sugar Solution with Dr. Mark Hyman Buddy Holly: Listen to Me Diana Ross: For One and for All Joe Bonamassa: Beacon Theatre, Live from NY Pegi and Neil Young’s Concert for the Bridge School Santana Live at Montreux 2011 Story of the Costume Drama Use Your Brain to Change Your Age with Dr. Daniel Amen

KQED Public Television

Check, Please! Bay Area Computer History Museum Presents: The Art of Doing It Yourself Revolutionaries CA State of Mind: The Legacy of Equal Time Pat Brown Heat and Harvest California Forever Heritage Month Celebrations The Cat in the Hat Knows a Lot

LGBT Pride, Black History, About That!

Asian Pacific American Essential Pépin History Quiz Food Forward ImageMakers Global Focus: The New The Memory Be Green Environmentalists Prison Break The Grove QUEST Global Spirit San Francisco Opera Joann Sfar Draws from Memory

The Magic Flute, Salome, Joanne Weir: Cooking Confidence

Il Trittico, Otello Journey of the Universe This is Us Nobel Peace Prize Concert This Week in Northern California Roadtrip Nation Truly California Soundtracks: Music Without Borders Travelscope

KQED Public Radio

KQED Television Locally Broadcast Productions

Annual Report 2012

KQED Productions and Presentations

KQED Public Radio Presentations

American Graduate Town Hall The California Report City Arts & Lectures Morning reports The Churchill Club Weekly newsmagazine Climate One, from the Governor’s 2012 State of the Commonwealth Club State Address Check, Please! Bay Area, radio version The Commonwealth Club of California The Computer History Museum Climate Watch Presents The Do List It’s Your World, from the World Forum Affairs Council KQED News Joint Venture Silicon Valley Conference KQED-CIR partnerships Prison Break: California Rethinks Long Now Lectures

Criminal Justice Heat and Harvest Perspectives QUEST reports San Francisco Mayoral Debate

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KQED.org

A seventh season of Check, Please! Bay Area premiered in 2012; The Cat in the Hat Knows a Lot About That! is one of the most-watched children’s series in the nation.

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KQED Public Television AAAS: American Association for the Advancement of Science

International Association of Cooking Professionals (IACP) Televised Culinary Series Essential Pépin Host: Jacques Pépin Informational/Instructional — Feature/Segment QUEST “Hetch Hetchy Aqueduct: Big Fixes for Big Quakes” Sheraz Sadiq, Michael Goode, Linda Peckham, Amy Miller, Paul Rogers Historic/Cultural — Program Feature/Segment This is Us “Carol Ruth Silver Freedom Rider” John Gregg, Becca King Reed, Steven G. Kern, Simon Gordon Documentary Journey of the Universe KQED 9/Northcutt Productions

Professional Journalism Feature Story, Serious This Week in Northern California “Ranked Choice . . . Easy as 1, 2, 3?”

Lori Halloran, Scott Shafer, Peter Borg, Helen Silvani Professional Journalism Special Program This Week in Northern California “Broken California” Spencer Michels, Robin Epstein Society of Professional Journalists, Northern California Chapter Excellence in Journalism Awards Explanatory Journalism QUEST “Airborne Wind Energy” Christopher Bauer, Joshua Cassidy, Paul Rogers, Amy Miller Excellence in Journalism Awards Feature Storytelling QUEST “Millie Hughes-Fulford: Scientist in Space” Gabriela Quirós

Public/Current/Community Affairs — Program/Special The New Environmentalists KQED 9/Mill Valley Film Group

The Taste Awards Best City or Regional Program Check, Please! Bay Area

Historical/Cultural — Program Special San Francisco Symphony at 100 KQED 9/SFS Media/ Janette Gitler Productions

KQED Public Radio

Northern California Radio-Television News Directors Associateion

Excellence in Journalism, Radio The California Report “AIDS at 30” Scott Shafer

News Award, Feature Reporting, Light This Week in Northern California “International Orange” Lori Halloran, Gail Huddleston San Francisco Bay Guardian Best Locally Produced TV Show Check, Please! Bay Area

The National Lesbian & Gay Journalists Association

San Francisco Peninsula Press Club Light Feature Pro Surfing Comes to San Francisco Scott Shafer Serious Feature First Place: A Day in the Life of a Parole Agent Second Place: AIDS at 30 Scott Shafer Society of Professional Journalists, Northern California Chapter

Student Project 20something Victoria Mauleón

News Broadcast under 15 minutes The California Report Ingrid Becker, Rachael Myrow, Nina Thorsen, Danny Bringer Investigative Reporting Republic of Cannabis Michael Montgomery, KQED Public Radio staff, Center for Investigative Reporting staff News Reporting Fighting Crime in Oakland Caitlin Esch, Julia McEvoy Specialty Reporting Arts and Culture Musiker Cyrus Musiker, Julia McEvoy Sports — Segment/Feature Oakland and San Jose Vie for the A’s Nina Thorsen Feature Reporting Diversity in Silicon Valley Amy Standen, Andrea Kissack, Paul Rogers

Multimedia and Web BLUE Ocean Film Festival Best Online Video Series QUEST “Science on the SPOT” Craig Rosa Investigative Reporters and Editors Inc IRE Medal and Multiplatform — Medium Awards KQED and California Watch, On Shaky Ground Corey G. Johnson, Erica Perez, Kendall Taggart, Agustin Armendariz, Michael Montgomery, Anna Werner, Krissy Clark Radio Television News Directors Association of Northern California News Website KQEDNews.org Jon Brooks, Gabriel Coan, Lisa Pickoff-White, Amanda Stupi Society of Professional Journalists, Northern California Chapter Explanatory Journalism, Multimedia Water and Power Dan Brekke, Lauren Sommer, Craig Miller, Molly Samuel, Lisa Pickoff-White Investigative Journalism, Multimedia Republic of Cannabis Michael Montgomery, Patricia Flynn, Scott Shafer, Joanne Elgart Jennings, Robin Epstein

KQED.org

Excellence Awards, Arts and Culture Food and Community Rachael Myrow, Polly Stryker

Radio Television News Directors Association of Northern California

KQED Public Television

Northern California Emmy® Awards

Professional Journalism Feature Story, Light This Week in Northern California “Rita Moreno in ‘Life Without Makeup’” Spencer Michels, Robin Epstein, Helen Silvani

KQED Public Radio

TV: Spot News/Feature Reporting QUEST “Hetch Hetchy Aqueduct: Big Fixes for Big Quakes” Sheraz Sadiq

San Francisco Peninsula Press Club

Annual Report 2012

Awards and Recognition

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Annual Report 2012

Condensed Financial Information ($000) For the year ended September 30, 2012.

Contributions and Membership Fees Underwriting and General Grants

$33,872 13,704 4,402

Other

3,175

Project Grants

2,164

Investment Income Transferred from Endowment

1,552

Bequests and Trusts

5,531

$64,400

21%

53%

7% 5%

Expenses

KQED Public Television

Community Service Grants

Total Revenues

KQED Public Radio

Revenues

3% 2%

P rogram Services

Television Production and Broadcasting $20,849 Radio Production and Broadcasting Program Promotion Education Network Interactive Total Program Services

9%

11,176

63%

2,298 999 2,360 $37,682

25%

S upport Services

Marketing and Development General and Administrative Total Support Services

$14,788

12%

7,362 22,150

Total Expenses

$59,832

Trade and In-Kind Donations

$2,625

Trade and In-Kind Expenses

$2,525

Net Trade and In-Kind Activity

$100 KQED.org

Note: This condensed financial information has been derived from KQED Inc.’s financial statements as of and for the year ended September 30, 2012. These financial statements have been audited by Hood & Strong LLP. For a complete copy of the 2012 audited financial statements, please call 415.553.2863 or email aquibell@kqed.org.

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KQED Public Radio

Generous volunteers and donors are instrumental in helping us provide outstanding and innovative programming and services for the people of Northern California and beyond. The individuals, corporations and foundations that contribute to KQED help us enrich lives, inspire minds, elevate the spirit and celebrate our community’s diverse perspectives.

Annual Report 2012

Thank you!

KQED Public Television

Volunteer Until the day when we can forgo fundraising drives (trust us, we also wish that day would come!), we rely on volunteers to help us raise millions of critical dollars every year. Volunteers are also involved in docent services, special events, administrative support and education community outreach.

Working individually or as part of a group, volunteers are KQED’s personal connection to the Bay Area community. For more information on becoming a volunteer, call 415.553.2153.

Membership It is heartening to know that millions of residents of Northern California are using KQED services and that close to 200,000 of them have chosen to support our efforts financially. Members help KQED produce, acquire and present quality programming and provide educational services. They also provide a stable source of revenue to support day-to-day operations as well as the development of future programs.

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The Jonathan C. Rice Legacy Society recognizes those visionaries who have thoughtfully provided for KQED’s future by making a planned gift. Legacy gifts are made through a will or living trust, charitable gift annuity, charitable trust, retirement plan or other planned gift.

KQED Public Television

Leadership Circle membership is offered to donors who contribute $150 to $1,499. The ongoing support of these members helps ensure the public media services enjoyed by all residents of Northern California.

Leadership Circle members are offered a variety of benefits, including previews, receptions with public broadcasting personalities and behind-the-scenes activities.

KQED Public Radio

The Signal Society is a special group of donors who annually contribute $1,500 to $9,999.

This generous and vital support ensures that KQED can continue to engage and inspire the people of Northern California with the highest-quality programming and educational services. Signal Society members enjoy lending library privileges, invitations to intimate events with public broadcasting personalities, information about upcoming programs and other benefits that help enrich their relationship with KQED.

Annual Report 2012

The Producer’s Circle recognizes donors making annual contributions of $10,000 or more. Dedicated Producer’s Circle investors provide operating support that strengthens our core programs and services, and they lead the way in helping to fund our initiative to expand local production. In turn, Producer’s Circle donors enjoy enhanced recognition and benefits, including invitations to intimate events with public broadcasting personalities.

Additional Ways to Support Local Public Media Foundation and Government Support 415.553.3318 Corporate Support 415.553.2388 Business Partners 415.553.2885 P hotos (Top and Bottom):

Matching Gifts 415.553.2150

KQED.org

Signal Society and Producer’s Circle members and their families met Curious George and the Man with the Yellow Hat at the KQED studios; Signal Society members Monte and Jan Klein had a chance to meet and chat with Carl Kasell (middle), courtesy Greg Habiby.

The KQED docent-led tour program (led by CAP member Barry Adler) completed its 13th year in 2012 — leading 87 tours for 2,411 people using more than 100 volunteer docent hours.

In addition to leading tours for groups from local public schools and city and state colleges, we received numerous visitors from around the world: three groups from the Peoples Republic of China, journalists from Lebanon, a group from Norway, a small group from Chile and a small group from Switzerland.

Docent-led tours also continue to be a popular part of KQED Heritage Month celebrations and special events held at KQED.

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Allyson Quibell Wilinski E ditor

Channels 9.1, 54.2, & 25.1 - Monterey (KQET) XFINITY 9 and HD 709

Channel 54.4 XFINITY 192

Zaldy Serrano A rt director

Christina Zee White designer

Channel 9.3 XFINITY 190

Channel 54.3 XFINITY 189

Channels 54.5 & 25.3 XFINITY 191 & 621

88.5 FM San Francisco 89.3 FM Sacramento (KQEI)

kqed.org/education

KQED Public Television

Channels 54, 54.1, 9.2, & 25.2 - Monterey XFINITY 10 and HD 710

KQED Public Radio

The following KQED staff members contributed photos or graphics to this report: Wendy Goodfriend, Ian Hill, Jenny Oh, Yo Ann Martinez, Craig Miller, Andrea Swensrud.

Annual Report 2012

Annual Report

KQEDnews.org

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