CASE STUDY
BOOMBIOTICS
E :
K Y L E @ K O V E K . C O . U K
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M :
0 7 8 9 6
0 5 9
5 5 5
CASE STUDY
BOOMBIOTICS
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FOREWORD
FOREWORD BY KYLE MACKAY
EVERY NOW AND THEN, A PROJECT COMES ALONG WHICH NEEDS A DEEP DIVE CASE STUDY. Welcome to the Boombiotics case study presentation; a close look at the project strategy and design showcase. Every design project begins with a challenge, and this case study explores the creative process behind transforming that challenge into a thoughtful and effective visual solution. From initial research and concept development to design execution and refinement, every stage of the project was guided by a clear strategy and a strong focus on user experience, communication, and aesthetics. This case study showcases how creative thinking, problem-solving, and attention to detail came together to produce a cohesive design that meets both functional and visual objectives. This case study highlights the project goals, design decisions, key deliverables, and final outcomes, providing insight into the reasoning behind each creative choice.
Kyle Mackay E
kyle@kovek.co.uk
P 07896 059555
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PROJECT BRIEF
The objective of this project was to create a cohesive visual identity and designs for print and digital use for a range of premium hair loss treatment products. The challenge was to develop a modern, trustworthy brand that communicates confidence, scientific credibility, and effectiveness while standing out in a competitive health and wellness market. The final solution focused on clean typography, a refined colour palette, and a consistent design system across the product range, ensuring strong shelf presence and a professional, approachable aesthetic. The brand a overall tone must resonate with the target audience; predominantly females, ages 20-50. Whilst our intended design style should reflect medical-level reassurance, the tone of voice to remain strongly feminine and friendly.
DELIVERABLES
Branding
Packaging
Print Design
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Social Media
LOGO DESIGN
20mm
50mm
10mm
20mm
LOGO DESIGN The identity of the brand is modelled around the logo design; this aspect of the “Boombiotics” brand will ultimately set the style for all design elements including colour palette and typography which must remain consistent across all marketing. The logo should be recognisable whilst allowing originality to make your brand stand out among others in the industry. The “Cross” element of the brand represents the medical factors behind the Boombiotics products. While the products leave your hair feeling salon-fresh, the USP is to provide products which strengthen hair and prevent hair loss so the medical science should be a key aspect of our branding.
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BRAND GUIDE
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BRAND GUIDE
BRAND GUIDE The Boombiotics brand guide documents a set of standards that define how the brand should be
presented
across
all
platforms
and
communications including rules for logo usage, colour palettes, typography, imagery, icon design, tone of voice, and messaging. By following brand guidelines, organisations ensure
consistency,
strengthen
brand
recognition, and create a professional, cohesive identity that builds trust with their audience. As an overall clean, minimal brand style, we have introduced the bespoke icons to apply more visual and personality. Click here to view brand guide eBrochure.
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PACKAGING
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PACKAGING
PACKAGING Packaging design is one of the most influential elements of a cosmetic product, creating a strong first impression while reflecting the brand's
identity
and
values.
Successful
packaging combines attractive visuals with practical functionality, ensuring products are not only eye-catching but also easy to use, protect, and display. Upon launch, this complete product range was sold as a hair care kit and all packaged together in a bundle gift box. To ensure product quality
met
high
standards,
meticulous
attention to detail was required in design, print finish, and overall production.
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PRINT DESIGN
PRINT DESIGN Print design plays a vital role in the beauty retail industry,
transforming
a
product
into
a
memorable brand experience. Effective cosmetic print design balances visual appeal with functionality. As a medical grade product range, clear product information and regulatory compliance are brand essentials. By combining creativity with precision, print design enhances the customer experience and helps cosmetic
brands
competitive market.
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stand
out
in
a
highly
SOCIAL MEDIA
SOCIAL MEDIA Social media design is essential for beauty products, helping them build a strong visual presence and connect with their audience across digital platforms. Consistent, brand
high-quality
identity,
engaging
way,
graphics
showcase and
reinforce
products
create
in
content
an that
captures attention in crowded social media feeds. From product launches to promotional campaigns,
effective
design
helps
communicate a brand’s personality. Designing with a specific audience in mind also strengthens brand positioning in a competitive market. Click here to view Instagram profile.
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CASE STUDY
BOOMBIOTICS
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E :
K Y L E @ K O V E K . C O . U K
|
M :
0 7 8 9 6
0 5 9
5 5 5