Bearded Basturds • Magazine

MAR18

F E AT U R I N G

SPRING GROOMING BASTURD OF THE MONTH PRODUCTS OF SCIENCE DO WOMEN REALLY LIKE BEARDS? TOP 10 GROOMING GADGETS

NEWS

GROWING SUCCESS FINALISTS IN THE: FIFE RETAIL BUSINESS AWARDS 2018 PAGE 14

PLUS: INTRODUCING YOUR TRADITIONAL BARBERSHOP

The Posh Basturd Introducing our luxury grooming collection S H O P O N L I N E AT B E A R D E D B A S T U R D S . C O. U K

CONTENTS

04

FOREWORD Craig McKay explains the facts and importance of high street barbers and hairdressing salons

06

SPRING GROOMING Top tips to keep you on your best beard game this Spring

10

BASTURD OF THE MONTH Our “Basturd of the Month” award goes to...

14

GROWING SUCCESS Want that professional approach? Our traditional barber service is expanding to some of the UK’s prime cities

20

TOP 10 GROOMING GADGETS From combs to clippers, here are our picks of the best grooming gadets

22

16

D O W O M E N R E A L LY LIKE BEARDS? That age old question on every Bearded Basturd’s lips

HEADING Text

BOTM AWARD

BOTM AWARD

Money guy, Richard Biedul knows all the best tricks to beard maintenance which is why he’s landed our Basturd of the Month award E D I T BY C R A I G M C K AY

Richard Biedul gives good beard. So good in fact, that he’s one of the ‘Money Guys’ on Models.com the fashion industry’s ultimate list of ridiculously good looking, high earning individuals who continually bank major campaigns.

The hirsute chin of this solicitor-turned-model has helped him land big jobs for Canali, Etro and La Perla. And it's not just the elegant Italians who rate him either, he's a regular face for Richard James, Paul Smith and Oliver Spencer too. If your facial fuzz helped pay your mortgage, you'd look after it too, so we've gathered his expert intelligence on how to get the best from your beard.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer nec pulvinar nibh, sit amet congue mi.

Integer lectus arcu, egestas nec justo vitae, pulvinar maximus ligula. In nisl erat, ullamcorper id euismod at, luctus sit amet tellus. Sed et nulla vel lacus sodales lacinia. Nam hendrerit, nisi et elementum viverra, libero lacus sodales ipsum, gravida aliquet nulla lacus at tortor. Curabitur et aliquam augue.

Mauris vitae porttitor nunc. Praesent eget ligula eget felis lobortis vulputate. Fusce eget lorem ligula. Sed quis cursus felis.

Maecenas a erat eu magna convallis efficitur.

Phasellus semper orci diam, at malesuada dui laoreet in. Nam eget mi eu dui convallis sollicitudin

10 | BEARDEDBASTURDS.CO.UK | MAR18

praesent at mauris diam. Nam sed massa nec eros sodales viverra. In rutrum pharetra lectus, quis varius ex dapibus id. Maecenas ipsum nisl, ultrices et risus nec, bibendum fermentum turpis. Aliquam placerat, lacus sed imperdiet aliquam, arcu metus consectetur mi, vitae mattis odio tellus vel dolor.

Morbi a maximus est. Donec quis mi ligula. Sed fermentum urna nec dapibus pulvinar.

Etiam ex nisi, vulputate id mattis ac, placerat nec eros. Nullam dui lorem, ultrices nec finibus ac, cursus et lectus. Ut eget massa imperdiet, lobortis ex sed, placerat quam. Ut eget tellus bibendum, faucibus ex a, convallis nunc. Duis tempus, turpis eu tristique pretium, mauris metus pharetra augue, eu maximus ex neque nec eros. Mauris auctor nisl scelerisque nulla tempus ullamcorper. Vestibulum tristique ex nulla, sit amet pretium magna vestibulum venenatis. Ut sit amet purus at tellus laoreet consequat. Donec congue sem eu justo dictum, et ullamcorper mauris pellentesque.

Suspendisse volutpat est posuere, molestie nisi et, vulputate ante. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Curabitur aliquam faucibus nibh sollicitudin volutpat. Morbi sodales lacinia dapibus. Etiam semper arcu sit amet purus pulvinar luctus rhoncus eget risus. Nullam rhoncus congue nisi, quis finibus sem varius ut. Vestibulum ante nec aliquet cursu

MAR18 | BEARDEDBASTURDS.CO.UK | 11

10

18

PRODUCTS OF SCIENCE Our current beard care collection: When cosmetics and science collide

MAR18 | BEARDEDBASTURDS.CO.UK | 03

FOREWORD

Craig McKay Bearded Basturds CEO

04 | BEARDEDBASTURDS.CO.UK | MAR18

FOREWORD

Head Basturd, Craig McKay explains the facts and fugures which proves how barbers and hairdressing salons are saving the high street F O R E W O R D BY C R A I G M C K AY

Barbers and hairdressing salon news this time around for our blog. We’ve actually been sent a cracking email this morning from Lynda Hamilton who we know well, she is an experienced PR consultant, journalist and editor based in Fife. We wanted to share it and the attached industry insight with you all.

Considering the Bearded Basturds Barbershop is a one of a kind franchise opportunity this is fantastic news for us and our growing network going into 2018. Anyway, here it is…

The UK’s town centres and high streets have been in decline for many years. Online shopping, the growth of out of town retail outlets, and the global economic crisis have all had a detrimental effect on our city and town centres.

However, new research from male grooming brand The Bluebeards Revenge has suggested that the humble barbers could be the secret weapon in the fight back to save the high street. A survey of 2,126 men living in the UK shows 95% of guys still visit the high street to go to their barbers or hairdresser, with the pub coming second on 76% and the restaurant/coffee shop third on 54%. The gym took fourth spot on 39%, while the bank was fifth on 35%. From the 2,126 surveyed men living in the UK, 93% declared that they visit their barbershop or hair salon at least once per month. 33% even admit to making fortnightly trips to smarten up their styles and socialise with like-minded regulars, while 10% see their barber once a week. Overall, only 12% of men surveyed now visit the high street on a daily basis, 21% make the trip once a week and just 27% go once a fortnight.

When asked to identify the biggest challenges facing the high street, the overwhelming majority cited the rise of online shopping. The lack of online

shopping. The lack of available car parking and the convenience offered by the out of town supermarkets were two other challenges that were identified.

Nick Gibbens, spokesperson for The Bluebeards Revenge, said the findings highlighted how important the barbering and hairdressing industries were to the local economy as well as the communities they serve: “Barbers and hairdressers offer services that you can’t buy online so they have survived the online boom. The industry is also thriving here in the UK as men spend more money than ever on male grooming services such as wet shaves, haircuts, beard trims and facials. Hair trends are also playing an important role as more guys are visiting their barbers for shorter styles that need regular cutting to keep in shape. Looking ahead, with the festive season now upon us, we’re expecting barbershops to be as busy as ever with men spending big to ensure they look dapper for the party season. Barbershops and salons are filling up shops that could potentially be empty so they are proving pivotal in the battle to save the high street and bring men back.”

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

MAR18 | BEARDEDBASTURDS.CO.UK | 05

BOTM AWARD

Money guy, Richard Biedul knows all the best tricks to beard maintenance which is why he’s landed our Basturd of the Month award E D I T BY C R A I G M C K AY

Richard Biedul gives good beard. So good in fact, that he’s one of the ‘Money Guys’ on Models.com the fashion industry’s ultimate list of ridiculously good looking, high earning individuals who continually bank major campaigns.

The hirsute chin of this solicitor-turned-model has helped him land big jobs for Canali, Etro and La Perla. And it's not just the elegant Italians who rate him either, he's a regular face for Richard James, Paul Smith and Oliver Spencer too. If your facial fuzz helped pay your mortgage, you'd look after it too, so we've gathered his expert intelligence on how to get the best from your beard.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer nec pulvinar nibh, sit amet congue mi.

Integer lectus arcu, egestas nec justo vitae, pulvinar maximus ligula. In nisl erat, ullamcorper id euismod at, luctus sit amet tellus. Sed et nulla vel lacus sodales lacinia. Nam hendrerit, nisi et elementum viverra, libero lacus sodales ipsum, gravida aliquet nulla lacus at tortor. Curabitur et aliquam augue.

Mauris vitae porttitor nunc. Praesent eget ligula eget felis lobortis vulputate. Fusce eget lorem ligula. Sed quis cursus felis.

Maecenas a erat eu magna convallis efficitur.

Phasellus semper orci diam, at malesuada dui laoreet in. Nam eget mi eu dui convallis sollicitudin

10 | BEARDEDBASTURDS.CO.UK | MAR18

praesent at mauris diam. Nam sed massa nec eros sodales viverra. In rutrum pharetra lectus, quis varius ex dapibus id. Maecenas ipsum nisl, ultrices et risus nec, bibendum fermentum turpis. Aliquam placerat, lacus sed imperdiet aliquam, arcu metus consectetur mi, vitae mattis odio tellus vel dolor.

Morbi a maximus est. Donec quis mi ligula. Sed fermentum urna nec dapibus pulvinar.

Etiam ex nisi, vulputate id mattis ac, placerat nec eros. Nullam dui lorem, ultrices nec finibus ac, cursus et lectus. Ut eget massa imperdiet, lobortis ex sed, placerat quam. Ut eget tellus bibendum, faucibus ex a, convallis nunc. Duis tempus, turpis eu tristique pretium, mauris metus pharetra augue, eu maximus ex neque nec eros. Mauris auctor nisl scelerisque nulla tempus ullamcorper. Vestibulum tristique ex nulla, sit amet pretium magna vestibulum venenatis. Ut sit amet purus at tellus laoreet consequat. Donec congue sem eu justo dictum, et ullamcorper mauris pellentesque.

Suspendisse volutpat est posuere, molestie nisi et, vulputate ante. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Curabitur aliquam faucibus nibh sollicitudin volutpat. Morbi sodales lacinia dapibus. Etiam semper arcu sit amet purus pulvinar luctus rhoncus eget risus. Nullam rhoncus congue nisi, quis finibus sem varius ut. Vestibulum ante nec aliquet cursu

BOTM AWARD

MAR18 | BEARDEDBASTURDS.CO.UK | 11

BOTM AWARD

lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus iaculis sagittis neque non eleifend.

Fusce enim lorem, auctor id convallis rutrum, molestie eget ligula. Quisque interdum tempor ligula eu pulvinar. Duis lobortis lectus eget est congue accumsan. Donec ac leo facilisis, ullamcorper magna at, tristique lacus. Fusce vitae magna eu dui accumsan lacinia eget ac dolor. Cras quis lectus urna. Sed auctor justo et risus accumsan facilisis.

Vestibulum fringilla maximus felis, at aliquam justo egestas at.

Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nam fermentum rutrum justo a suscipit. Vivamus ligula tellus, pellentesque at augue vel, eleifend porta dui.

Quisque viverra, nisl sed suscipit fringilla, sem nulla ornare risus, at fermentum massa turpis at risus.

Aenean lorem risus, ultrices eu elit vitae, faucibus bibendum nunc. Etiam bibendum dolor libero, in imperdiet nulla facilisis non. Cras suscipit, ligula in molestie finibus, ipsum enim vehicula sem, sed aliquet sapien velit id est. In in ipsum sit amet urna dictum sodales. Integer fringilla eleifend purus sit amet placerat. Aliquam at varius enim. Donec faucibus, mi ac dignissim pellentesque, neque urna mattis est, non placerat sem magna sed justo.

Mauris non consectetur lorem, a gravida magna.

Pellentesque a varius orci, vitae convallis lacus.

Nam erat erat, eleifend elementum varius in, posuere posuere ante. Suspendisse turpis tortor, rhoncus non nulla tempor, accumsan luctus lorem.

Donec cursus sed libero vitae convallis. Aenean vel

12 | BEARDEDBASTURDS.CO.UK | MAR18

nullam convallis mauris felis, at consequat lacus imperdiet a. Aliquam scelerisque consequat enim, non dignissim libero gravida sed. Vivamus sed diam sit amet enim pellentesque ultrices eu posuere mi.

Aliquam eget lectus facilisis, blandit leo et, finibus enim. Ut mi enim, suscipit ac facilisis in, porta vitae orci. Vestibulum laoreet hendrerit metus vel luctus.

Suspendisse potenti. Vivamus vulputate massa vitae lacus cursus fringilla. Vestibulum convallis est ac quam sollicitudin fringilla. Pellentesque posuere, tortor et rhoncus dictum, nisi ligula venenatis odio, nec molestie urna erat sit amet elit. Sed consectetur et diam vitae volutpat. Ut suscipit, mauris vitae gravida rutrum, metus lectus pharetra arcu, ut vulputate nibh urna vel mauris. Sed placerat vitae nisl non pulvinar. Donec at dapibus erat. Curabitur bibendum lacus mattis luctus porttitor. Suspendisse potenti. Aenean euismod, leo ac pellentesque congue, purus leo tempor arcu, non pretium lectus erat eget lectus. Phasellus ultricies libero eu nisl finibus tempor. Praesent sollicitudin diam eget nisi eleifend, eu rutrum urna vestibulum. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Morbi aliquet lacus vitae gravida faucibus. Mauris lobortis ut tortor eu rhoncus.

Sed ac ultrices odio. Vivamus turpis lorem, vehicula vitae felis quis, lacinia porttitor nisi. Ut tincidunt ipsum a felis efficitur consequat. Donec sed lectus quam. Maecenas sed commodo ligula, et lacinia ligula. Nam aliquam felis ut sem vulputate tempus. In et sem gravida, pharetra metus morbil

BOTM AWARD

Curabitur purus risus, ullamcorper vel leo eget, scelerisque rutrum nunc. Sed vitae metus purus.

Sed non augue rutrum, accumsan ipsum nec, tempus erat. Nam consequat erat rutrum maximus congue. Proin nunc risus, lobortis ut iaculis in, imperdiet sit amet nunc. Aliquam erat volutpat.

Curabitur sed venenatis diam, sed fermentum elit.

Vestibulum tristique sed mauris eget convallis.

Nulla maximus quam quis tellus egestas consectetur. Duis eu felis nulla. Ut rutrum eu nunc vitae maximus. Pellentesque vestibulum, dui eu imperdiet finibus, sapien quam porta velit, quis porttitor sapien velit sit amet justo. Nullam ornare metus elit, in convallis tellus rutrum id. Sed lacus nulla, dapibus et ligula sit amet, placerat ultrices risus. Sed volutpat ac odio at commodo. Quisque finibus nec tellus id lacinia. Mauris auctor sapien at justo posuere, ut placerat odio malesuada. Cras eget accumsan elit, quis hendrerit erat.

Pellentesque eleifend, nisi a rutrum ultricies, lectus massa eleifend turpis, sed pretium leo odio eget metus. Cras rhoncus tortor tortor, sed mattis arcu eleifend ut. In ex leo, ullamcorper vel diam eget, malesuada tincidunt nisi. Fusce eu ante consequat, imperdiet felis vitae, rhoncus mi. Mauris ut aliquam dui. Nunc pellentesque purus id dignissim venenatis. Nunc tempor tincidunt felis, vitae commodo arcu dignissim et. Pellentesque quis purus at massa ullamcorper feugiat. Sed venenatis pulvinar purus, quis lobortis massa elementum vitae. Aenean in lacus ac est sollicitudin faucibus nec in turpis. In sapien orci, rhoncus at pretium nec, ultricies vestibulum nisl. Curabitur mattis dolor odio, consectetur placerat augue vulputate at. Ut varius, mauris eu sagittis ultricies, purus tortor efficitur risus, a sagittis felis tellus non odio. Nulla pulvinar tortor nec nisl tempor, laoreet facilisis nunc gravida.

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Mauris augue lorem, hendrerit quis ornare non, laoreet et leo. Nulla a elit egestas, eleifend sapien quis, consequat neque. Praesent dictum vestibulum lacus, sit amet commodo dui pellentesque sit amet.

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Quisque sed lorem fermentum, lacinia sapien eget, vestibulum lacus. Etiam at quam eu risus mollis cursus. Etiam finibus facilisis urna, et tincidunt ipsum pharetra eget mauris at elit euismod, sed lobortis diam convallis. Integer rutrum aliquet quam, pellentesque pulvinar ligula semper suscipit. Sed at odio efficitur nunc lacinia tristique id ac leo. Duis ultrices quam quis interdum imperdiet. Duis feugiat egestas ultricies. In venenatis, leo quis faucibus laoreet, nibh felis tempor accumsan velit sit amet amet vestibulum elit, at placerat dui. Sed libero mi, feugiat ut tincidunt ut Proin eleifend nisl dignissim

praesent at mauris diam. Nam sed massa nec eros sodales viverra. In rutrum pharetra lectus, quis varius ex dapibus id. Maecenas ipsum nisl, ultrices et risus nec, bibendum fermentum turpis. Aliquam placerat, lacus sed imperdiet aliquam, arcu metus consectetur mi, vitae mattis odio tellus vel dolor.

Morbi a maximus est. Donec quis mi ligula. Sed fermentum urna nec dapibus pulvinar. Etiam ex nisi, vulputate id mattis ac, placerat nec eros. Nullam dui lorem, ultrices nec finibus ac, cursus et lectus. Ut eget massa imperdiet, lobortis ex sed, placerat quam. Ut eget tellus bibendum, faucibus ex a, convallis nunc.

Duis tempus, turpis eu tristique pretium, mauris metus pharetra augue, eu maximus ex neque nec eros. Mauris auctor nisl scelerisque nulla tempus ullamcorper. Vestibulum tristique ex nulla, sit amet pretium magna vestibulum venenatis. Ut sit amet purus at tellus laoreet consequat. Donec congue sem eu justo dictum, et ullamcorper mauris pellentesque. Suspendisse volutpat est posuere, molestie nisi et, vulputate ante. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Curabitur aliquam faucibus nibh sollicitudin volutpat. Morbi sodales lacinia dapibus.

Etiam semper arcu sit amet purus pulvinar luctus rhoncus eget risus. Morbi consectetur justo justo, ut ullamcorper mauris dignissim sit amet. Nulla ut dui porttitor, eleifend ante quis, sollicitudin turpis.

Donec tincidunt eget enim et fringilla. Vivamus lacinia egestas dolor eget vehicula. Morbi nec consectetur elit. Aenean eu lectus vel odio eleifend lobortis. Nullam eros massa, luctus.

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