藍印

Table of Contents

品牌理念 Idea 1

品牌緣由 Reasons

品牌定位 Position

2 徽標 Logo

主體 Master

顔色 Color

字體 Type

禁忌 No-no’s

3 創作説明 Instructions

靈感 Inspiration

草圖 Sketch

4 完整圖示 Complete the diagram

符號提煉 Symbol refinement

最終呈現 Final rendering

5 周邊產品 Peripheral products

周邊服裝 Peripheral clothing

周邊摺扇 Perimeter folding fan

周邊徽章 Perimeter badge

周邊絲巾 Peripheral silk scarf

周邊杯組 Perimeter cups

周邊拎包 Perimeter backpacks

6 海報網頁宣傳 Poster&web

海報 Poster promotion

網頁 Web promotion

主題介紹 Introduction

品牌緣由

Reasons

藍印花布歷史悠久，是我國民間傳統工藝品之一，從南宋江 南起源，曾一度衣被天下，從衣什到包袱，再到被褥、櫥簾 ，藍印花布如遊走的針線，將坊間日用的方方面面連綴成了 世俗生活。 這些藍白相間的紋理，混合了山野的氣脈和時 光的表情，令人浮想起從前那些喜氣安穩的山河歲月，以及 在歲月中積累著痛楚與快樂的吾土吾民。

Blue printed cloth has a long history, is one of China's folk traditional crafts, from the origin of the Southern Song Dynasty, once dressed in the world, from clothing to baggage, to bedding, cabinet curtains, blue printed cloth like a wandering needle and thread, connecting all aspects of daily use into secular life. These blue and white textures, mixed with the veins of the mountains and the expressions of time, remind people of the joyful and stable mountains and rivers of the past, and the people of our land who accumulated pain and happiness in the years.

品牌定位 Position

以“在傳統和現代中互相交融”為設計初衷，思考“在物品豐裕 的時代里，人應該和什麼樣的物品一起生活”。 糅合現代的生活 需求與時尚元素，將單一的藍印花布賦予更多元的表達。

在堅守產品的“美觀，格調”同時，也注重產品的“舒適，實用 ”，是“生活化的工藝品”。 它符合廣大年輕群體的審美取向， 適合於那些珍視生活中的審美意識與物品選擇上的審美眼光，又 能活出自己個性的人。

With the original intention of "blending tradition and modernity", we think about "what kind of objects should people live with in an era of abundant goods". Combining modern life needs with fashion elements, the single blue printed cloth is given a more diversified expression.

While adhering to the "beauty and style" of the product, it also pays attention to the "comfort and practicality" of the product, which is a "life-oriented handicraft". It conforms to the aesthetic orientation of the vast number of young people, and is suitable for those who cherish the aesthetic consciousness in life and the aesthetic vision of object selection, and can live their own personality.

品牌理念

為了延續這份古老的淳樸與清雅，喚起現代人對傳統文化與 美學的重新感知，元新藍品牌，將藍印花布的傳統美學內涵 與現代生活需求相結合，設計了一系列工藝禮品、日用服飾 、家居裝飾等用品，通過傳統美學與現代時尚巧妙結合，既 保留了藍印花布的含蓄質樸，又突出了其在現代生活的實用 價值。 為沉寂已久的藍印花布注入新的生命與思考，致力讓 行走在消逝中的藍印花，重新回到人們的生活日常，重新被 認識，被悅納，被溫柔相待。

In order to continue this ancient simplicity and elegance, arouse modern people's reperception of traditional culture and aesthetics, Yuanxin Blue brand, combining the traditional aesthetic connotation of blue printed cloth with the needs of modern life, designed a series of craft gifts, daily clothing, home decoration and other supplies, through the ingenious combination of traditional aesthetics and modern fashion, not only retains the subtle simplicity of blue printed cloth, but also highlights its practical value in modern life. Inject new life and thinking into the long-dormant blue print, and strive to let the blue print walking in the vanishing return to people's daily life, be recognized, accepted and treated with tenderness.

徽標 Logo

主徽標是我們品牌的主要標誌，應盡可能使用

。

提取了藍印花布中的“藍印”二字，融入字體 設計和圖形設計，進行設計簡化，轉角參照藍 印花布製作工藝中的刻版製作工藝，同時加入 了藍印花元素進行點綴設計。

The main logo is the main logo of our brand and should be used whenever possible.

The word "blue print" in the blue printed cloth is extracted, the font design and graphic design are integrated into the design simplification, and the corners refer to the engraving production process in the blue printed cloth production process, and the blue printing elements are added for embellishment design.

Color 這些顏色的可識別標識碼已 成為主暗和主暗。我們有兩 種官方顏色： recognizable identifier forThese colors have become a Primary and Primary Dark. We have two official colors:

字體 Type 排版在傳達我們的整體語氣 和品質方面起著重要作用。

謹慎使用我們的類型可以增 強我們的個性，並確保我們 所有溝通的清晰和諧。

Typography plays an important role in communicating our overall tone and quality. Careful use of our type reinforces our personality and ensures clarity and harmony in all our communications.

Raleway

ABCDEFGHIJKLMNOPQRSTUVWXYZ Letters

abcdefghijklmnopqrstuvwxyz

Numbers

1234567890

Special Characters

!“§$%&/()=?`;: ¡“¶¢[]| {}=¿‘ «∑€®†Ω ⁄ø𕱑

æœ@∆oa©ƒ∂‚a¥≈c

√~μ∞...–≤<>≥ ›‹◊

字體 Type 字體共有9種樣式，這并非全部

The quick brown fox jumps over the lazy dog

The quick brown fox jumps over the lazy dog Light

The quick brown fox jumps over the lazy dog Light ltalic

With a total of 9 styles for the font, there are endless Regular

The quick brown fox jumps over the lazy dog Semilight

The quick brown fox jumps over the lazy dog

The quick brown fox jumps over the lazy dog ltalic

The quick brown fox jumps over the lazy dog SemiBold

The quick brown fox jumps over the lazy dog Bold

The quick brown fox jumps over the lazy dog Bold ltalic

No-no’s 這裡有一些一般的禁忌不同 的媒介.應用標誌使用你的自 由裁量權時傑瑞...（我們正 在和你說話，自由可能會適 得其反...有時給予創意

Here are some general contraindications to different mediums. Apply the logo using your discretion when Jerry... (We're talking to you, freedom can backfire...) Sometimes give creativity

創作説明 Instructions

靈感

Inspiration

靈感來源自藍印花布的圖案 提取 其中特色進行與現代化的結合設計

Inspired by the blue print, the pattern extracts the features that are carried out with a modern design

There are 6 styles of sketches, there are endless

完整圖示

Complete the diagram

符號提煉

Symbol refinement

符號共有多種樣式，全部基於藍印 花布進行提煉設計，并應用於全部 的圖稿使用

There are several styles of symbols, all based on blue printed cloth for refining and design, and applied to all artwork

最終呈現

Final rendering

藍印太陽紋

Blue print sun pattern

提取自藍印花布當中的太陽紋樣進行設計再詮釋， 通過虛實結合的園點，去體現太陽的光芒與閃耀， 希望通過全新的詮釋表達，可以讓觀者體驗到藍印 花布藝術的特色，感受現代化的非遺花布的表達。 The sun pattern extracted from the blue printed cloth is designed and reinterpreted, and the garden combines virtual and real to reflect the sun's light and brilliance, hoping that through a new interpretation and expression, the viewer can experience the characteristics of blue printed cloth art and feel the expression of modern intangible cultural heritage cloth.

最終呈現

Final rendering

藍印草木紋

Blue print grass wood grain

提取自藍印花布當中的草木紋樣進行設計再詮釋， 通過虛實結合的綫條與水滴，去體現草木的紋路紋

理，希望通過全新的詮釋表達，可以讓觀者體驗到 藍印花布藝術的特色，感受現代化的非遺花布的表

達。 The pattern of grass and wood extracted from blue printed cloth is designed and reinterpreted, and the lines and water droplets combined with virtual and real are used to reflect the grain texture of grass and wood, hoping that through a new interpretation and expression, viewers can experience the characteristics of blue printed cloth art and feel the expression of modern intangible cultural heritage cloth.

Final rendering

藍印植物紋

Blue printed plant pattern

提取自藍印花布當中的植物紋樣進行設計再詮釋， 通過虛實結合的綫條與半圓形，去體現植物的紋路 紋理，希望通過全新的詮釋表達，可以讓觀者體驗 到藍印花布藝術的特色，感受現代化的非遺花布的 表達。 The plant pattern extracted from the blue printed cloth is designed and reinterpreted, through the combination of lines and semicircles of virtual and real, to reflect the texture of the plant, hoping that through a new interpretation expression, the viewer can experience the characteristics of blue printed cloth art and feel the expression of modern intangible cultural heritage cloth.

Final rendering

藍印流水紋

Blue print flowing water pattern

提取自藍印花布當中的水流紋樣進行設計再詮釋， 通過虛實結合的綫條，去體現水流的流動與靈動，

希望通過全新的詮釋表達，可以讓觀者體驗到藍印 花布藝術的特色，感受現代化的非遺花布的表達。

The water flow pattern extracted from the blue printed cloth is designed and reinterpreted, and the flow and flexibility of the water flow are reflected through the lines that combine virtual and real, hoping that through the new interpretation and expression, the viewer can experience the characteristics of blue printed cloth art and feel the expression of modern intangible cultural heritage cloth.

Final rendering

藍印單蝶紋

Blue print single butterfly pattern

提取自藍印花布當中的蝴蝶紋樣進行設計再詮釋， 通過虛實結合的圓點去進行蝴蝶的描寫繪製，展示 蝴蝶的飛舞靈動，希望通過全新的詮釋表達，可以 讓觀者體驗到藍印花布藝術的特色，感受現代化的 非遺花布的表達。 The butterfly pattern extracted from the blue printed cloth is designed and reinterpreted, and the butterfly is depicted and drawn through the dots combining virtual and real, showing the flying and flexible movement of butterflies, hoping that through a new interpretation and expression, the viewer can experience the characteristics of blue printed cloth art and feel the expression of modern intangible cultural heritage cloth.

最終呈現

Final rendering

藍印群蝶紋

Blue print group butterfly pattern

提取自藍印花布當中的蝴蝶紋樣進行設計再詮釋， 通過虛實結合的圓點去進行群蝶的描寫繪製，展示 群蝶的飛舞靈動，希望通過全新的詮釋表達，可以 讓觀者體驗到藍印花布藝術的特色，感受現代化的 非遺花布的表達。 The butterfly pattern extracted from the blue printed cloth is designed and reinterpreted, and the dots combined with the virtual and real are used to depict and draw the butterflies, showing the flying and flexible of the butterflies, hoping that through a new interpretation and expression, the viewer can experience the characteristics of blue printed cloth art and feel the expression of modern intangible cultural heritage cloth.

周邊產品 Peripheral products

海報網頁宣傳 Poster&web