AN OPPORTUNITY TO PARTNER IN
THIRD EDITION
koolivoo
THE ULTIMATE TO DO LIST AFRICA | 2014–15
WE INSPIRE
people to make their travel dreams come true.
THE ULTIMATE TO DO LIST Affluent people travel to enjoy unique experiences. We are witnessing a collector’s culture; Luxury travellers collect exclusive destinations and exceptional places. They seek new experiences and sensations in a comfortable and individual setting. They demand customized and personalized services and often pursue something totally unique. Imagination is the key to capturing the heart and soul of a destination and highlighting the experiences that will fulfil people’s travel aspirations. Presentation within The Ultimate To Do List Africa program provides leading suppliers with significant and targeted distribution via Koolivoo’s leading Tour Operator partners in key international markets.
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ABOUT
KOOLIVOO We Inspire people to make their travel dreams come true. Koolivoo specializes in the design and production of white-label marketing initiatives that capture the imagination of the affluent traveller and bring unprecedented returns to our tour operator and supplier partners. We believe that exceptional presentation and targeted distribution is vital for developing opportunities and stimulating future demand. To alleviate this challenge Koolivoo has developed partnerships with leading tour operators worldwide ensuring significant cost and time savings for international marketing.
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OUR GLOBAL PARTNERS Koolivoo has established a strong network of international distribution partners specialised in selling high-end African destinations. The 2013-14 program is supported by the following Tour Operators:
ADAMS & BUTLER
Est. 1992
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Exceptional Travel – UK
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Auderney Travel – France
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Adams & Butler – Ireland
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Art of Travel – Germany
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Safari & Company – Cananda
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Classic Safari Company – Australia
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Dreamtime Travel – Switzerland
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Thika Travel – The Netherlands
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Farside Africa – UK
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Hotel Plan – Italy
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Inspirational Travel – UK
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Mahlatini – Ireland
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Safari&Beach – UK
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BROCHURE SPECS & PRESENTATION OPTIONS
Hidden jewel set on Xudum River in Okavanga Delta’s southwest. This unique area encompasses necklace of islands dotted with palm, fig, and ebony trees, and a myriad of birds, plants and wildlife. Guests are accommodated in eight spacious, twin-bedded tents, set on raised teak decks, offering breathtaking waterway views. This true delta camp boasts a wide variety of excitement and amenities set in the beauty of the ever-fluctuating delta phenomenon.
Listing 60 words
Okavango Delta
wrenching survival cycle of lions, water buffalo, jackals, warthogs and even the rare African civet unfold before your wondering eyes. At night, luxuriate in a spacious, raised tent suite. Drift to sleep in a fourposter bed heaped with fluffy cotton pillows and spread with Egyptian linens. Even deep in the bush, enjoy the comforts of home: en-suite flush toilets, hot and cold running water, showers, and soaking tubs.
1/4 Page 100 words
47 www.travelbag.co.uk
Size: 304 x 242mm landscape Weight: 0.44 kg Cover: matt lamination, 260gsm matt Paper: 115gsm matt Binding: perfect bound
Duba Plains Camp - Learn how Duba Plains, located on a private 77,000-acre reserve in the northern reaches of Botswana’s Okavango Delta, embodies the soul of ‘wild Africa’.
Mombo Camp
Recharge on Mombo Island, just off the northern tip of Chief’s Island, in the heart of the Okavango Delta, Botswana.
up to 2 images
Pages: 96 + 4 (covers)
Allow Okuti Camp to cater for your group of up to 18 guests in large, beautifully appointed curved thatch tents. Each room features en-suite bathroom, showers, hot and cold running water, and flush toilets. Five units are twin-bedded and two family rooms consist of two bedrooms with shared bathroom. Birders delight in the open boma overlooking the waters’ edge, evening campfires bring travellers together, and the swimming pool offers cool relief.
- You will love the large shady trees at Mombo Camp, overlooking their floodplain teeming with wildlife.
Feature
Print Brochure Specifications:
Okuti Camp
Set out by mokoro (dug-out canoe) through a fascinating labyrinth of channels and islands. The Okavango Delta—a 24,000 square kilometres mosaic of rivers and floodplains— offers some the continent’s premier game viewing. Watch the gut-
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Koolivoo engages a leading production house and advanced print process to ensure the highest quality publication possible.
Kanana Camp
1/8 Page
1 image
The clean and modern brochure design uses simple layout and powerful imagery to attract and entice readers.
Mombo Camp comprises nine spacious tents raised off the ground, all built to maximise the vistas over the plains. Explore the savannah and floodplain while on informative wildlife game drives, delight at natural mosaics of Chief’s Island wildlife viewing, and relish the camp’s personal service, great food, and luxe accommodations. Your super game viewing experience starts in Mombo Camp’s verandahs seat.
Complemented by permanent channels and larger wooded islands, wildlife diversity is guaranteed year-round. Meander on permanent waterways providing extraordinary bird watching and steady supply of water for passing elephant herds. See red lechwe, hippo, crocodile, kudu, impala, mongoose, warthog and tsessebe dot the landscape, with leopard an increasingly common sight. Lions are renowned for their pursuits of the buffalo herds here. Open plains’ nutritious grasses, coupled with clean, clear waters, create the perfect habitat for the buffalo, with the lions never far behind. Duba’s lions are most active during daylight, and many of their famous buffalo hunts will occur in your full view. A perfect stay at Duba is three, perhaps four nights, giving you the opportunity to learn about the lion pride dynamics, and appreciate the complexity of the Delta’s ecosystem.
1/2 Page Preferred 150 words up to 3 images
The clean and modern brochure design uses simple layout and powerful imagery to attract and entice readers.
BROCHURE SPECS & PRESENTATION OPTIONS
&Beyond Xaranna Okavango Delta Camp - Find Xaranna Okavango Delta Camp set privately in its own wilderness of 61,800 acres. Southeast of Moremi Wildlife Reserve, Botswana, the camp sits in the centre of one of the most unique regions in the world, the Okavango Delta. Witness lush waterways and abundant wildlife, as Okavango is home to an amazing inventory of aquatic and land species, including large African predators. Located in northern Botswana, Okavango River is a unique natural phenomenon, flowing more than 1,000 kilometres from its source in Angola. You will be amazed to discover this river disappears beneath the sands of Botswana, creating a lush inland delta in the midst of this otherwise arid country. Marvel at how the Okavango Delta is in a constant state of flux, expanding and contracting according to rainy seasons. While some parts of the Delta remain permanently flooded, others are only deluged during the rainy season from October to April. See approximately one third of the Delta covered with permanent lush and green swamp areas, as groves of wild date palm, papyrus and water lilies grow around deep lagoons lined with riverine forest. Note how seasonal swamps contain a network of small channels cutting their way through papyrus and reed beds, to
create islands of many shapes and sizes. Xaranna is located on the channels and lagoons of the southern, seasonal part of the Delta.
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Xaranna enjoys tranquil solitude on its own Delta island. Taking its inspiration from the water lily, it is a delightful camp with just nine sleek en-suite safari tents combining canvas and bleached timber. Travellers have sweeping views from all rooms across the channels. Romantics will savour the sala, private plunge pool, indoor bathtub and al fresco showers. Guests experience guided walking safaris, interpretive game drives and traditional mokoro excursions. Notice the attention to details throughout your camp stay, from the needlework on cotton bed trimmings and wildlife-sewn pillows, to selected handicraft baskets and wood carvings, to those cuddly stuffed hippos offered as perfect Africa souvenirs for loved ones back home.
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&Beyond Xaranna Okavango Delta Camp
320 words up to 4 images
08 46 www.travelbag.co.uk
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WHY INVEST IN PRINT MARKETING?
Although online marketing has revolutionized the travel industry, when it comes to compelling and resultsoriented campaigns, print marketing still surpasses online marketing for the following reasons:
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Used effectively, print has the power to influence by targeting a specific audience with timely and relevant information
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Our partners invest their marketing budgets to produce this brochure for 2 key reasons; their high-end clients demand them and they help drive future sales
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Print marketing is perceived as the most trusted and reliable source of information
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Print brochures are most likely to evoke a positive response and elicit a call to action
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Customers appreciate the investment made in a well-designed, high quality brochure with consistent information they can refer back to over time
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Our partners use print brochures to follow-up after events or client meetings, to share more specific information about the products and services they offer
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Operators invest their marketing budgets in producing print brochures for 2 key reasons; their clients demand them and they help drive future sales
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Koolivoo brochures present target audience with a premium selection of products minus the frustrating interruption of online ads and diversions
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Print brochures often stimulate further investigation online
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Established internet operators confirm that the majority of client enquiries include a request further information in the form of a print brochure
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Although the internet is used broadly as an information resource for travel, less than 1/3 of personal travellers are likely to book their travel online
PARTICIPATION COSTS
2013–14 Insertion Rate
No. Distribution Parters
2013–14 Cost P/Operator 14
COST OF PARTICIPATION Participation Options: Listing – 1/8 pg = 60 words / 1 images
USD DOLLARS
Feature – 1/4 pg = 100 words / 2 images
1/8 pg Listing
USD 620
USD 44
¼ pg Feature
USD 1,100
USD 79
½ pg Preferred
USD 2,022
USD 144
1 pg Elite
USD 3,570
USD 255
SOUTH AFRICAN RAND
Preferred – 1/2 pg = 150 words / 3 images Elite – Full pg = 320 words / 4 images
Brochure validity is twelve months in market and participation rates include presentation in all participating Tour Operator versions of The Ultimate To Do List.
Terms & Conditions
1/8 pg Listing
ZAR 4,500
ZAR 321
¼ pg Feature
ZAR 8,200
ZAR 585
½ pg Preferred
ZAR 14,900
ZAR 1,064
1 pg Elite
ZAR 24,600
ZAR 1,757
Participation rates can be agreed and paid in either USD or ZAR. A Koolivoo Participation Agreement must be completed to confirm participation. Suppliers are required to provide and approve their product content via Koolivoo’s online brochure building tool within agreed production timelines, otherwise Koolivoo reserve the right to source content on your behalf. Payment terms are 10 days from issue date of invoice. Payment must be received in full by invoice due date or Koolivoo reserves the right to replace your product positioning with another product.
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KOOLIVOO CONTACT Chris McKinley Director of Sales & Marketing Level 1, 143 Lake Street Po Box 7099, Cairns 4870 Australia phone +61 7 4041 2822 mobile +61 418 760 177 chris.mckinley@koolivoo.com.au
Vicky Peech Africa Sales Manager Johannesburg, Africa phone +27 011 4476151 mobile +27 082 6780388 vicky.peech@koolivoo.com.au
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