Koolivoo Partner Prospectus Destination Canada 2012-13

koolivoo

AN OPPORTUNITY TO PARTNER IN

DESTINATION CANADA

2013

Grow your business by partnering in high quality marketing assets branded for your use.

Managed by koolivoo

WE INSPIRE

people to make their travel dreams come true.

DESTINATION CANADA | 2013-14

WE BELIEVE The Internet has made travel a commodity. On most travel websites, price and availability override just about everything else, including quality, service and brand image. But when people take a holiday, they’re not buying commodities. They’re buying a life-changing event.

The world’s travellers are getting richer.

They will pay more to fulfil their travel aspirations—but less if they perceive travel as just a commodity.

That’s where Koolivoo comes in.

We create strategies and resources that aim squarely at travellers’ aspirations. Our products encourage travellers to see your services as tickets to adventure, relaxation and rejuvenation.

And when you sell dreams rather than commodities, your only limits are travellers’ imaginations.

For more information go to our Corporate brochure.

http://bitly.com/koolivoo_brochure

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Travel is a business of dreams, when you target travellers’

ASPIRATIONS your profits grow

When you deliver authentic, memorable

EXPERIENCES you foster enormous brand loyalty When you

CONNECT

your strategy, objectives, values and resources, you gain a significant competitive advantage

TRAVEL PURCHASE CYCLE Your challenge is to convert new and existing clients who are generally interested in destinations into paying travelling clients. In each step of the purchase cycle, you need to engage clients and inspire them to use your services.

White labelled resources add punch to this process.

We can stimulate client’s ultimate purchases and travel through a variety of resources, each leveraging touchpoints within the cycle.

Our assets allow for cost-effective marketing, reducing risk and the initial outlay of resources whilst increasing return on investment.

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THE TURNKEY SOLUTION By providing an extensive range of product, tour packages, rail holidays, and independent fly drive itineraries the Destination Canada program appeals and inspires customers with various budgets to consider Canada for their personal life-enrichening journey.

Koolivoo’s innovative strategy delivers a turnkey solution to the cost equation. By working collaboratively with numerous global tour operators, Koolivoo manages both offline and online marketing assets with minimal costs to each company.

A vital component of this is the production of a high quality end user publication that demonstrates the unique cultural and authentic experiences which Canada has to offer.

Destination Canada is a fresh and new presentation of Canada designed to inform, stimulate and motivate travellers to include Canada into their future travel schedule. Partners are confident in marketing to their target audience base as they have significant resources (publication and products) to entice and convert the enquiries.

Effortlessly create your significant marketing assets 5

WHITE LABEL RESOURCES We “white label” marketing assets for use by partner tour operators, travel agents and wholesalers throughout the world.

We do all the costly grunt work in production, printing and delivery.

You are

UNIQUE

so customise—advance your brand value

Brand

Services

Languages

Products

Connect your brand to the white label resource and build distinction and meaning. Affect consumers’ choices and create lasting engagement and loyalty.

Detail your quality, credibility and personal values to foster a client connection.

Tailor your communications to your audience.

Participate in the resource-planning process to ensure your preferences are included.

Add your preferred itineraries in your custom pages.

Rates Include your rates, value add and other unique information.

Our customisation allows you to enhance your brand capital, by: 1. Presenting your capabilities, services, and preferred itineraries and supplier products 2. Incorporating copy in your language, your rates, currencies and value adds.

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TOUCHPOINTS

Publications

Microsites

Tablet Brochure

Video Brochure

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DESTINATION CANADA Many of our partners have told us it’s expensive and time consuming to produce mainstream destination brochures and supporting online content promoting superior hotels, tours, attractions, and other products and services.

These promotional materials drive revenue and help you build your brand, so you must invest in them to maintain your competitive position and grow.

However, you don’t need to invest a lot. By leveraging our expertise, software and supplier contacts, we produce comprehensive, high-quality publications and supporting online content for much less than you would pay to produce them yourself.

High quality. Low costs. Expert service.

Meaningful results.

These are just some of the benefits of working with Koolivoo. Let us help you take your business to the next level, painlessly and profitably.

Other destination brochures include: Destination Africa Destination Australia and New Zealand Destination Latin America Destination USA

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DESTINATION CANADA One of the world’s largest growing industries is Tourism. In 2011, Statistics Canada reported that Canada’s tourism industry saw major growth, which significantly contributed to Canada’s economy. Here’s a snapshot of Canada’s tourism for 2011.

• Total tourism gross domestic product (GDP) reached $31.3 billion.

• $79 billion in tourism revenues (up 8% over 2010) • $15.1 billion spending from overseas travellers (up 1.8% over 2010) • International travelers took 15.6 million overnight stays Canada is actively expanding upon their tourism efforts at both the national and provincial level. In additional to the national programs initiated and promoted by the Canadian Tourism Commission (CTC) each province has independent marketing budgets to support tourism for their region.

The CTC continues to increase their focus on international tourism and has invested in the emerging markets of Brazil, China, India, Japan, Mexico, and South Korea - and they continue to develop the markets of Australia, France, Germany and the United Kingdom.

The target audience for Destination Canada is international travellers who are first time visitors, seasoned travellers and repeat travellers. These visitors represent the hundreds of millions of households with $50,000 to $1 million in net income.

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EXCLUSIVE CANADIAN

PARTNER

JONVIEW CANADA: RECEPTIVE SPECIALIST WITH GLOBAL VISION Jonview Canada has been servicing the travel needs of the world’s Tour Operators, Travel Agents and travelers for over 30 years. Today more than 250,000 passengers from Europe, Latin America, Asia and the South Pacific annually enjoy our selection of products from across Canada – all supported by our dedicated, multi-lingual customer care services. As a subsidiary of the Transat family of travel companies, Jonview Canada is part of the nation’s largest hospitality group.

• An industry leader in providing à la carte products: hotels, transfers and sightseeing tours (for independent travellers) • A proven specialist in customized group travel for business clients and special interest groups • Custom itinerary and documentation services supporting tailored Canadian travel products • Robust online booking system enables immediate confirmations of all products and services, including the delivery of Dynamic pricing for FIT Hotels, launching in fall 2012.

UNIQUELY CANADIAN PRODUCTS We feature an extensive collection of programmes for independent and group travellers, showcasing Canada’s cosmopolitan cities and dramatic natural wonders.

• Jonview Canada has built strong supplier partnerships ensuring reliable inventory at the best value to our clients • Over 1400 Canadian hotel partners, with most properties featuring multiple room types • Scheduled and private transfers in all major city centres • Over 200 fly/drive itineraries – each fully flexible on-line • More than 300 city, adventure and rail packages • Over 200 activities, sightseeing tours and adventure excursions across Canada • Operate 26 escorted coach tour itineraries, in multiple languages.

• Extensive ski and winter activity programme, featuring hotels, transfers, lift passes in 14 Canadian ski resorts plus nonski winter packages in four provinces.

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Arc t ic Ocean Greenland

Beaufort Sea

Alaska (USA)

Baffin Bay

vi

St

s

Whitehorse

Northwest Territories

Da

Yukon Territory

Great Bear Lake

ra

Iqaluit Yellowknife

Hud s

Great Slave Lake

on

S t ra i t

Canada

British Columbia

Hudson Bay

Alberta

Vancouver Calgary

Winnipeg

Province or Territory

National Capital

St John’s Quebec

Saskatoon Regina

Count r y

Atlant ic Ocean

Goose Bay Manitoba

Edmonton

Labrador Sea

Newfoundland & Labrador

Saskatchewan

Victoria

it

Nunavut

United States of America

Ontario

Prince Edward Island New Charlottetown Brunswick Moncton Frederiction Halifax Quebec City St. John Nova Scotia Montreal

Ottawa

Toronto

Capital City

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CANADA’S REGIONS & GATEWAYS ATLANTIC CANADA

CENTRAL CANADA

Newfoundland and Labrador - St. Johns , Goose Bay

Manitoba - Winnipeg

New Brunswick - St. John, Moncton

Ontario - Toronto, Ottawa

Nova Scotia - Halifax

Quebec - Montreal, Quebec City

Prince Edward Island - Charlottetown In the heartland of Canada’s two European founding cultures, French and English traditions Historic lighthouses casting their beams over rocky coasts slick with sea spray. Tiny pubs where

come together in an unforgettable landscape of countless lakes and dramatic Canadian Shield

fiddlers keep things lively until the wee hours. And lobster so fresh it was swimming in the

granite. Like a voyageur of old, dip your canoe paddle into a serene river shaded by maple trees

ocean this morning. The charms of Canada’s Atlantic provinces are timeless, and the variety in

vivid with gold and scarlet autumn leaves. Slip into the timeless, carefree culture of cottage

these four friendly provinces is astonishing. Meet hardy fishermen in remote settlements on the

country, where the most pressing question of the day may be what is on the menu for dinner. In

rugged coast of Labrador or sip a fragrant espresso in Halifax’s Historic Properties. Touch the

Toronto or Montreal, linger over tantalizing dishes with their roots in Africa, South America, Asia

ancient remnants of Viking settlements at L’Anse aux Meadows in Newfoundland or tap your

or the Caribbean. Strike up a conversation in a gallery-café and discover that your companion

toes at an Acadian festival in New Brunswick. Inhale the rich scent of apple blossoms as you cycle

is the artist who painted the striking works for sale. Find yourself photographing polar bears on

along a quiet recreational path in Prince Edward Island or relish the freedom of the road on the

the shore of Hudson Bay one day and touring an awardwinning winery a few days later.

winding curves of Cape Breton’s dramatic Cabot Trail.

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Discover a diverse land with distinct regions that present appealing options for summer and winter activities for travelers seeking that truly exceptional experience. Destination Canada has 4 distinct regions offering several gateways to explore the country and to immerse into an unforgettable journey.

NORTHERN CANADA

WESTERN CANADA

Yukon Territory - Whitehorse

British Columbia - Vancouver, Victoria

Northwest Territories - Yellowknife

Alberta - Calgary, Edmonton

Nunavut - Iqaluit

Saskatchewan - Regina, Saskatoon

Above you, the sky is putting on a show no pyrotechnics expert could begin to rival. Jewel-like

Rocky peaks dusted with snow pierce the clear blue sky. It is hard to conceive that nature can

tones of emerald and purple pulse against the inky night sky. You are hundreds of kilometres

be so vast and so unspoiled -but believe it. From the golden wheat fields of the prairies and

from the nearest city and an infinite distance from the world you know. Here on the edge of

the undulating foothills of the Rockies outside Calgary, to the isolated Queen Charlotte Islands

the Arctic Circle, people live by the traditions that have sustained them in this harshly beautiful

on the edge of the Pacific Ocean, Western Canada is blessed with immense scenic riches. Hike

environment for hundreds of years. And on this unforgettable journey, you have the chance

across an ancient glacier, along the shore of an aquamarine alpine lake or through forests

to share this legacy. Taste the rich flavour of caribou. Celebrate the brief but spectacular Arctic

resonant with birdsong. Sip fine wines in a vineyard café in the Okanagan Valley or go horseback

summer, when the landscape blooms with lichen and tiny flowers, and arctic hares bound away

riding on country trails at a guest ranch. Explore Canada’s only desert. And when you have had

from your footsteps. Meet Inuit elders and soapstone carvers. Shout with delight as you guide a

your fill of nature – if that is possible – enjoy the urban pleasures of bustling Calgary, friendly

dog team or drive a snowmobile. Encounter a land unlike any other you have ever visited.

Edmonton, elegant Victoria and dynamic Vancouver.

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DESTINATIONCANADA

ADVENTURE

FLYDRIVES

Canada is blessed with an astounding diversity of geography and nature. Activities

Flydrives are self driving, touring holidays that explore various regions of Canada in easy

and adventurous pursuits range from heart-pounding to relaxing and are easily

to drive segments. These road trips commence in all of the major gateways across Canada

accessed throughout the country. Published packages include:

affording the independent traveller a pre-arranged itinerary with guaranteed hotel reservations. The routings have been planned carefully to combine a mixture of sightseeing

• Wildlife viewing

and relaxation for durations of 7 to 21 days. The itineraries can easily be modified, or ‘flexed’

• Orcas and Grizzlies

to accommodate individual travelers’ tastes. Flydrive tours include a comprehensive Road

• River rafting

Book with directions, helpful hints, and detailed itineraries. A further unique feature for each

• Wilderness Lodges

itinerary is a pre-bookable activity package that features a selection of activities appropriate

• Heli Hiking

to the itinerary and region.

• Polar Bear viewing • Canoeing and kayaking • Mountain Lodges • Skiing • Snowmobiling • Horseback riding and ranch activities

Sample itineraries include: • Great Parks of The West

• Lakes and Bays of Ontario

• Whales Bears and Vancouver Island

• Route des Voyageurs

• Western Wonders

• Tides and Parks of Atlantic Canada

• Yukon and Alaska Explorer

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DESTINATIONCANADA

MINI PACKAGES

RAIL PACKAGES

ESCORTED TOURS

Mini Packages are short visits, based in Gateway Cities.

Journeys by rail have been a part of the Canadian fabric

The selection of Escorted Holidays spans the country from

They also demonstrate the proximity of nature to our urban

since confederation. Packages featuring travel by rail, either

coast to coast and the tours vary in duration from 7 to 21

centres by combining a city and resort experience. These

by day or overnight, showcase most regions in Canada. Rail

days. All are guided by an experienced and knowledgeable

packages include unique culinary, cultural, adventure and

packages encompass spectacular scenic landscapes, unique

tour director and departures are offered in several different

educational experiences and the must see tours and sites for

and legendary routings and offer an unforgettable journey

languages. The tours include accommodation, sightseeing,

Canada’s gateway cities.

through Canada’s diverse provinces.

some attractions and meals, and coach transportation.

Sample packages include:

Planned rail packages include:

The escorted tours will include:

• Montreal and the Jazz Festival

• Journey through the Rockies

• Rocky Round-up, 14 days - Vancouver/Vancouver

• Culinary and Wine Tour of Toronto

• Road, Rail and Inside Passage Cruise

• Rockies Trail, 10 days - Calgary/Vancouver

• Vancouver Nature and Wildlife

• Trans Canada by Rail

• Canadian Contrasts, 14 days - Toronto/Vancouver with air

• Vancouver and Victoria Experience

• Capital Experience

• Canadian Trail, 14 days - Toronto/Vancouver with rail

• Calgary Stampede Extravaganza

• Twin Cultures

• Eastern Explorer, 12 days - Toronto/Toronto • Atlantic Maritimes Tour, 10 day - Halifax/Halifax

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PUBLICATION A few years ago, “experts� said the printed travel brochure would no longer be relevant in a world increasingly dominated by the Internet. However, it turns out that many people still prefer to lie back on the couch on a Sunday afternoon with a beautiful travel publication that inspires them to travel and helps them plan their trip.

A brand-building publication is an incredibly powerful way to convert mere interest in travel to an actual trip. The publication is your statement about your company, your destinations and what you can deliver. Clients have an enduring relationship with publications. They use them as a springboard for discussing their planned or completed trip with friends, family and colleagues.

Often, the publications have pride of place on the family coffee table.

www.koolivoo.com.au 16

MICROSITES We have developed the XML technology to deliver rich, quality product content to our partners’ websites via white labelled microsites. These microsites complement the publications’ content and allow the reader to learn about products and services in more depth. We store the content in our dynamic publishing system, Didgigo, which offers real-time information and attractively presents destination and product details, including descriptions, features, maps, images, video content and a contact mail form.

The content feeds allow you to rebrand white label data to further serve your clients online, through a stand-alone promotional option or in combination with your white label publications. The microsites and content feeds offer you an exciting way to present destinations and products online, at a fraction of the cost of developing a site on your own.

Benefits of microsites and content feeds: • Detailed product information and images • Property location maps • Destination introductions • Video content • Real-time content • No need for maintenance • Attractive, consistent presentation of products • Simple website integration

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Destination Canada A Travel Company Home

Get Insipiration

Inspiration for your dream Holiday

For sp e ci a list adv ic e & b o ok i ngs c a l l +612928211 or e-mail reservations@ats-pacific.com.au

Explore

Dream

Journeys

Why Us

Free Brochure

Prices & Bookings

Change Get Inspiration to Exploring Start planning your Australia, New Zealand and Fiji Journey today, with some tempting ideas on where you an venture to and what you can do when there

Nova Scotia

Vancouver

Quebec

PRICING PUBLICATION PRODUCTION SPECIFICATIONS Destination Canada 2013-14 Approx. Delivery Date

Pages

Size

Weight per Brochure

Cover Paper Stock

Text Paper Stock

Binding

May 31, 2013

128 + 4

210 x 297mm portrait (A4)

0.35 kg

1/s Matt lamination on 260gsm C2S Art Board

80gsm matt art paper

Notchbound

Efficient Quantities 2,500 Brochures

5,000 Brochures

10,000 Brochures

15,000 Brochures

20,000 Brochures

Price per Brochure

Total Price for Brochures

Price per Brochure

Total Price for Brochures

Price per Brochure

Total Price for Brochures

Price per Brochure

Total Price for Brochures

Price per Brochure

Total Price for Brochures

$2.12

$5,300

$1.72

$8,600

$1.47

$14,700

$1.36

$20,400

$1.30

$26,000

Other Quantities Available 500 Brochures

1,500 Brochures

2,000 Brochures

3,000 Brochures

4,000 Brochures

7,500 Brochures

Price per Brochure

Total Price for Brochures

Price per Brochure

Total Price for Brochures

Price per Brochure

Total Price for Brochures

Price per Brochure

Total Price for Brochures

Price per Brochure

Total Price for Brochures

Price per Brochure

Total Price for Brochures

$5.25

$2,625

$2.71

$4,065

$2.25

$4,500

$2.02

$6,060

$1.91

$7,640

$1.63

$12,225

Content Mediums Available Microsite

Tablet Brochure, Including Ipad App

Video Brochure in English

Language Voice Over

$2,799

$6,499

$2,999

$1,999

Terms & Conditions All prices are in US Dollars.

Print prices include full customisation creative, black plate change, printing and shipping.

Print prices are calculated within the bulk print run. Separate print runs will be quoted on request and attract a significantly higher rate.

Shipping based on DDU (Deliver Duty Unpaid) Any Duty eg GST, VAT and other taxes are to be paid by the goods receiver.

Shipping to Russia is based on CIF (Cost, Insurance and Freight Delivery Only) The delivery is to the port only with the receiver to pay for the duties and onwards transfer in the country.

Tablet and Video brochure prices are a guide only.

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PRICING PUBLICATION PRODUCTION SPECIFICATIONS Destination Canada 2014-15 Approx. Delivery Date

Pages

Size

Weight per Brochure

Cover Paper Stock

Text Paper Stock

Binding

May 30, 2014

128 + 4

210 x 297mm portrait (A4)

0.35 kg

1/s Matt lamination on 260gsm C2S Art Board

80gsm matt art paper

Notchbound

Efficient Quantities 2,500 Brochures

5,000 Brochures

10,000 Brochures

15,000 Brochures

20,000 Brochures

Price per Brochure

Total Price for Brochures

Price per Brochure

Total Price for Brochures

Price per Brochure

Total Price for Brochures

Price per Brochure

Total Price for Brochures

Price per Brochure

Total Price for Brochures

$2.23

$5,575

$1.81

$9,050

$1.55

$15,500

$1.43

$21,450

$1.37

$27,400

Other Quantities Available 500 Brochures

1,500 Brochures

2,000 Brochures

3,000 Brochures

4,000 Brochures

7,500 Brochures

Price per Brochure

Total Price for Brochures

Price per Brochure

Total Price for Brochures

Price per Brochure

Total Price for Brochures

Price per Brochure

Total Price for Brochures

Price per Brochure

Total Price for Brochures

Price per Brochure

Total Price for Brochures

$5.53

$2,765

$2.86

$4,290

$2.37

$4,740

$2.13

$6,390

$2.01

$8,040

$1.72

$12,900

Content Mediums Available Microsite

Tablet Brochure, Including Ipad App

Video Brochure in English

Language Voice Over

$2,883

$6,709

$3,157

$2,104

Terms & Conditions All prices are in US Dollars.

Print prices include full customisation creative, black plate change, printing and shipping.

Print prices are calculated within the bulk print run. Separate print runs will be quoted on request and attract a significantly higher rate.

Shipping based on DDU (Deliver Duty Unpaid) Any Duty eg GST, VAT and other taxes are to be paid by the goods receiver.

Shipping to Russia is based on CIF (Cost, Insurance and Freight Delivery Only) The delivery is to the port only with the receiver to pay for the duties and onwards transfer in the country.

Tablet and Video brochure prices are a guide only.

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TIMEFRAME

Q3, 2012 JUL

AUG

Q4, 2012 SEP

OCT

NOV

Q1, 2013 DEC

JAN

FEB

Q2, 2013 MAR

APR

MAY

Q3, 2013 JUN

JUL

AUG

Q4, 2013 SEP

OCT

NOV

Q1, 2014 DEC

JAN

FEB

Q2, 2014 MAR

APR

MAY

JUN

DESTINATION CANADA 2013-14 DESTINATION CANADA 2014-15 CONFIRMATION

CONFIRMATION

PRODUCT CONTRIBUTIONS

PRODUCT CONTRIBUTIONS

DESIGN CUSTOMISATION AND PROOF

DESIGN CUSTOMISATION AND PROOF PRINTING AND DELIVERY

PRINTING AND DELIVERY

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ABOUT KOOLIVOO Worldwide it is believed that the next level of competitive advantage will come from alliance companies, which excel at interconnecting their resources to their joint business objectives, vision, strategy and performance.

Koolivoo exclusively specializes in creating and implementing strategic alliances to target new evolving markets in tourism today. The art of the alliance is the strategy of maximising reach, servicing and satisfaction of target markets whilst minimising costs.

koolivoo View our corporate brochure.

http://bitly.com/koolivoo_brochure

www.koolivoo.com.au 21

MORE INFORMATION To confirm your participation, please email or phone Julie Suehiro or Chris McKinley on the below details.

Julie Suehiro Sales and Product Manager North America Toronto Office phone +1-905-823-5484 skype julie.suehiro julie.suehiro@koolivoo.com.au Chris McKinley Director of Sales & Marketing Level 1, 143 Lake Street Po Box 7099, Cairns 4870 Australia phone +61 7 4041 2822 mobile +61 418 760 177 chris.mckinley@koolivoo.com.au

www.koolivoo.com.au

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