2015 two major challenges in eCommerce

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Creating The Omni Channel Advantage

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Omni-Channel Most online retailers that excel in engaging customers across channels - web, cellular, public networking (Social Media) and in-store - retain more than twice as many clients as companies without effective cross-channel client support techniques.

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Omni-Channel implementation Can Be Broken Down Into Three Primary Initiatives

Integrate Collect Mobile First

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Integrate Product Information (detail, inventory, pricing and promotions), customer information and order/transaction data are considered

to be the most important retail data. All important information needs to be integrated.

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Collect Collect data for all your customer touch points and make a segmentation technique that controls business logic to make a

customized shopping experience.

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Mobile First As mobile devices can deliver all retail customer touch points nowadays, start with a “mobile first� user interface strategy and

work in reverse to ensure optimization and reliability across all devices.

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Implement Though it is not necessary to begin with, all three initiatives at the same time. Be realistic and follow step by step approach to create and execute a plan that will help in achieving you brand unification goal.

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e-Commerce’s Newest Enemy

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What is Webrooming?

Webrooming has outpaced showrooming recently. Warming is when a customer spends time online on different eCommerce

websites either from computer or on their mobile device. They go for placing items in the cart, enter checkout information and visit to your shipping options. But at the time of final checkout, instead of

completing their purchase, they choose to visit a bricks and mortar store to finalize their transaction.

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Why Shoppers Webroom?

There are many reasons that shoppers webroom, but most are linked to convenience and cost.

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Shipping Nearly half of webroomers don’t want to pay for shipping. On top of that that, many respondents don’t like a delay for items to arrive on their doorstep.

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Unsatisfactory Product Information This is a big challenge for online retailers that most customers want proper information before they buy any

product. Most of Internet users like to see products before they buy them. Images and descriptions often aren’t enough to get complete knowledge of the product. Also incomplete information creates purchasing decision even more tenuous.

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Returns and Exchanges Many online customers sometimes need to return or exchange products bought online as they don’t fit or are different than they appeared online, among several other factors. Returns can be a hassle and when consumers have to pay for it themselves, it can be an additional obstruction.

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What Online Retailers Can Do About It Both online and omni-channel retailers can put consumers at ease with clear, efficient and even free returns and

exchanges

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Extra Benefits Needed Other tactics for encouraging webrooming include offering online coupons for in-store purchases, providing in-store pick-up for

online orders, keeping in-store inventory up to date with your online catalog, and ensuring a consistent customer service experience both on the Web and in your store.

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Presented By: Konstant Infosolutions Pvt. Ltd. e-mail : mail@konstantinfo.com | Skype : webintegrated http://www.konstantinfo.com

Read more about upcoming eCommerce trends http://goo.gl/HbeVQp

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