Launched in 2017, The KNOW Book + Tribe started as a way to bring more attention to dynamic women doing remarkable things in the Phoenix metro. We knew there were an outstanding number of women impacting the community and making big strides in their industries. Our goal was to get those women from behind their computer screens and into the public eye. Thus, we created the KNOW Book, a carefully curated publication that would feature vision-led women in a glamorous and authentic style.