KNOW St. Pete | Clearwater

Women you must

and do business with

Vol 1

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HY AP GR TO HO YP

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2 WWW.THEKNOWTRIBE.COM

2019 3

from the

PUBLISHER

Launched in 2017, The KNOW Book + Tribe began as a way to bring more attention to dynamic women doing remarkable things in the Phoenix metro. We knew there were an outstanding number of women impacting the community and making big strides in their industries. Our goal was to get those women out from behind their computer screens and into the public eye. Thus, we created the KNOW Book, a carefully curated publication that would feature vision-led women in a glamorous and authentic style.

As the momentum grew and we recognized the need for more, we launched our Tribe around the women featured in our KNOW Book. Our mix & mingles soon ensued and we witnessed incredible things happening. We saw our women doing business with each other, creating friendships, supporting each other, collaborating on projects together and so much more.

What started as a fun project to spotlight women, has turned into a full-blown movement. The KNOW Book + Tribe has expanded beyond its birthplace of Phoenix, Arizona; its aim is to launch in every major city across the United States and Canada.

Sarah Benken FOUNDER AND VISIONARY

4 THEKNOWTRIBE.COM

2019 5

DESIGN & LAYOUT EMMA CATARINO PHOTOGRAPHY JESSICA FREDERICKS WEDDING AND LIFESTYLE PHOTOGRAPHER CHRISTINA JONES, BRANDING PHOTOGRAPHY KIMBERLY S ROMANO, BRANDING PHOTOGRAPHY NINA GRACE, GRACE STUDIO SYNTHIA DENIS, SYNTHIA THERESE LIFESTYLE PHOTOGRAPHY EVENT PLANNING: EMILY SMITH-PRANCE ICHICORO ANE AMBASSADORS: JULIE TINGLEY INGRID HARB PUBLISHER: SARAH BENKEN CONNECT: @KNOWTRIBE @KNOWTRIBECOMMUNITY SUBSCRIBE: WWW.THEKNOWTRIBE.COM 6 WWW.THEKNOWTRIBE.COM

the

tribe WWW.THEKNOWTRIBE.COM

COLLECTION THE KNOW TRIBE is a collection of female business owners, leaders, and philanthropists. They are makers, creators, and entrepreneurs from virtually every industry. They are women making big strides in their careers and impacts in their communities.

COLLABORATION THE KNOW TRIBE understands the need for collaboration and the value of fostering relationships. They believe firmly in supporting one another. They are intentional in their moves and authentic every step of the way.

COMMUNITY Together, THE KNOW TRIBE works to create a better foundation of living.

They support causes that are near to their hearts and consistently look for ways to pay it forward.

PHOTO CREDIT: KIMBERLY PHOTOGRAPHY

MANTRA

Lift & Rise Nominations for the 2020 KNOW St. Pete | Clearwater Book open in December 2019.

Follow KNOW Publications for the latest information www.theknowtribe.com

@knowtribe

@knowtribecommunity / hello@knowpublications.com 2019 7

#bts 8 WWW.THEKNOWTRIBE.COM

We snapped hundreds of photos to prepare the KNOW St. Pete | Clearwater Book...and we had a whole lotta fun doing it!

2019 9

Join the Societe A monthly membership set to INSPIRE, EMPOWER, and CONNECT! An exclusive supplement to the KNOW BOOK + TRIBE, KNOW Societe is a place for GREATER COLLECTION, COLLABORATION, and COMMUNITY. LET’S DIVE DEEPER!

Inside You’ll Find: • Accountability Partners to stay on track & reach goals • Monthly Hot Seats with top business women from across the United States & Canada • Monthly Expert Trainings to grow and develop your business & life • Access to a Private Online Community where you’ll connect & collaborate with women all over the world • Meet ups, Monthly Challenges & More • Societe Member Discount + Perks • Recurring Monthly Membership

the knowsociete.com/join

table of contents 14 BEAUTY 22 BUSINESS 34 FASHION 43 FOOD & BEVERAGE 54 HEALTH & WELLNESS

65 HOME & LIFE 75 MEDIA 79 NON-PROFIT 85 NOTABLE 2019 11

AMBASSADORS

As Florida’s most densely populated county, Pinellas is renown for the country’s best beaches. Recognized for warm weather, the most consecutive days of sunshine, and a vibrant art scene, the St. Petersburg - Clearwater metro area is also home to some of the most successful women to KNOW.

With stories more beautiful than Gulf waters lapping at the white sandy shores of Clearwater Beach, success and triumph that shines brighter than the most perfect day in the Sunshine City, and local brands and businesses that parallel the vivaciousness of the rich culture in the area, this KNOW Book + Tribe proves female empowerment is another reason why St. Pete | Clearwater is a thriving area to KNOW.

As the KNOW St. Pete | Clearwater ambassadors, the two of us are dedicated to celebrating and honoring women; and growing the empowerment movement in the Bay area and beyond. It has been our honor to connect with every woman in the pages of this Book. They are all such a gift to one another, and each one truly exemplifies the mission of the KNOW Book + Tribe.

To our Tribe: thank you for your energy, openness, and commitment in the creation of KNOW St. Pete | Clearwater. You are the trailblazers, the legacy…and together, we will LIFT + RISE!

Julie Tingley

&

Ingrid Harb 12 WWW.THEKNOWTRIBE.COM

PHOTO CREDIT: JESSICA FREDERICKS PHOTOGRAPHY HAIR & MAKEUP: BAE BEAUTY BAR

2019 13

STATISTICS ON WOMEN-OWNED BUSINESSES women employ more than

9 MILLION people

38%

1.6 trillion

WOMENOWNED FIRMS GENERATE

0

10

20

30

OF WOMEN EARN MORE THAN THEIR HUSBANDS

40

50

60

70

80

IN SALES

more than

OF ALL BUSINESSES ARE OWNED AND OPERATED BY WOMEN

11.3 40% MILLION

SOURCE: AMEX OPEN / WOMENABLE

14 WWW.THEKNOWTRIBE.COM

firms are owned by women

the

tribe WWW.THEKNOWTRIBE.COM

THE KNOW MISSION & MANTRA:

to

lift & rise

We know when we lift each other, together we rise.

CORE VALUES COLLECTION

COLLABORATION

COMMUNITY

We are collection of highly

We collaborate to support one

We support our local and

successful authentically driven

another and build clout that

global communities by actively

women.

inspires and motivates the

searching for ways to pay it

advancement for all women.

forward.

2019 15

BEAUTY

CHIRSTY STROSS YOUFIT | BAE If being an entrepreneur, attorney, wife, and mother of small children has taught Christy Stross anything, it is how to maximize her time by outsourcing what she can.

As the part of masterminds behind 120 fitness club chain across 15 states, Christy struggled to find salons offering both hair and makeup services to help transform her jet-lagged self into the put-together persona she strove to project. This void in the industry along with her empathy for the maxed-out “everywoman” inspired her to team up with her partners to launch BAE Beauty Bar: an innovative hair and makeup “escape” and beauty sanctuary that invites its BAEs to hand over their primping to the professionals.

While the drybar concept might read familiar, BAE’s makeup team is not.

They specialize in any look from firstdate-fresh to red-carpet-ready. Beauty memberships are designed to show BAEs that pampered doesn’t have to be pretentious, and “just because” is a legit reason to treat yourself to a smokey eye.

PHOTO CREDIT: JESSICA FREDERICKS PHOTOGRAPHY

1800 4th Street North, St. Petersburg 16 WWW.THEKNOWTRIBE.COM

Flabae@baebeautybar.com

813.464.4644

BEAUTY KATIE CHAROS // BLOND STUDIO Katie started in the hair industry at the age of 15 sweeping up hair. Licensed at 18, she fell in love with the transformative power of hair extensions. She loved to see clients eyes light up with the confidence fuller longer hair gave them.

While searching for a natural-looking healthy hair extension method, she stumbled upon a popular west coast method. After 10 years behind the chair she became the first hairstylist in the

Tampa Bay area to become certified in Natural Beaded Rows Extensions (NBR)- the original hand tied extension method.

With this groundbreaking new technique, she decided to grow a team of dedicated NBR stylists and Blond Studio was born. Katie travels across the country several times a year to bring back the latest hair trends. Blond has an upbeat collaborative atmosphere with a commitment to keeping hair healthy while their clients’ hair is enhanced with extensions.

PHOTO CREDIT: JESSICA FREDERICKS PHOTOGRAPHY

@blond_studios

blond-studio.com

727.460.1774 2019 17

BEAUTY

Founder Alin Leslie has always had a passion for artistic and creative hair styling. Shortly after her 1993 graduation from The College of Hair Design Cosmetology School in Lincoln NE, she followed her dream to New York City where she began creating editorial and club-inspired looks with synthetic and human hair.

Smitten and mesmerized by the volume and texture that dreadlocks and hair extensions created in her styles, she began specializing in these methods and services. Dollylocks was born in 1997 with an overwhelming request for hair pieces, extensions, braids, and dreadlock additions.

In 2002, Alin relocated herself and her business to Saint Petersburg opening the very first Dollylocks Salon. Over the past 20 years Alin has worked diligently, proudly perfecting Dollylocks methods and techniques for dreadlock creation, implementation and development, including the revolutionary Dollylocks Professional Organic Dreadlocking System.™ Launched in 2011, the Dollylocks Professional Organic Dreadlock Product Line is the only 100% natural and organic product line specifically designed for Dreadlocks. The entire product line is water-soluble, residue free, vegan, gluten free, and certified cruelty free.

PHOTO CREDIT: GRACE STUDIO

ALIN LESLIE Dollylocks Salon & Dollylocks Organic Products dollylocks.com

18 WWW.THEKNOWTRIBE.COM

727.471.7443

@dollylocks

BEAUTY

CHRISTINE WHEATON FEMME AKOI BEAUTY STUDIO Christine Wheaton, a professional hair and makeup artist with nearly 20 years under her belt, is a recognized leader in the beauty industry. As the creative force behind her Dunedin-based salon and special event beauty studio Femme Akoi, Christine and her team recently opened a second location in the Tampa Heights Historic District.

She is very active in her community and frequently collaborates with local women in business, thriving on these connections to create inspired events and opportunities. Christine is also known as mom to two spirited little girls and considers herself pretty lucky.

PHOTO CREDIT: KIMBERLY PHOTOGRAPHY

727.266.2233

FemmeAkoi.com

info@FemmeAkoi.com 2019 19

RACHEL KORMAN MANE STAY HAIR STUDIO

Rachel Korman struggled to find a mentor since her first day in the industry back in September of 2006. With every salon she hung her hat, including a few of the top in the industry, she would quickly realize their systems were not set up for people like her, a young stylist eager to connect on a deeper level with her clients while delivering a world class result.

These experiences led to heartbreak and a yearning for change in the industry.

But what was first a source of immense frustration became a gift for Rachel. She felt pulled by a force telling her to create what she always wished she had found and make it sustainable. She wants to answer every question and solve every problem in order to do it better. To change the way it has always been done. To include those creative souls who struggle to believe in themselves. To find the ones who work from their hearts. To deeply care and give without expectation. To help them discover their worth and then charge their worth. To ultimately unlock the truth of what makes that relationship between mentor and mentee incredibly vital.

With this mission, the Mane Stay team tirelessly pursues education in order to uncover what others consider “trade secrets� and bring them home to deliver the best possible service they can.

The Mane Stay team absolutely loves the connection they foster with each client who walks in. They invite those who are searching for a true partnership and collaboration. They discourage those looking for the old school ways of doing things. They are young, synergistic, full of energy and here to breathe life into the St. Petersburg hair scene by connecting with their clients on a more profound level than ever before.

727.337.2881 rachel@manestayhairstudio.com manestayhairstudio.com

20 WWW.THEKNOWTRIBE.COM

BEAUTY

PHOTO CREDIT: CHRISTINA JONES PHOTOGRAPHY

2019 21

BEAUTY

Jessica McCarry, PA-C is the physician assistant at Gayoso Plastic Surgery located in St. Petersburg, Florida. She specializes in non-surgical treatments and procedures such as injectables, threads and laser. She has a true passion for patient education and creating a treatment plan that evolves with the patient’s aging process. The best part of her job is developing lifelong relationships with her patients and making them a part of the Gayoso Plastic Surgery family.

She devotes her time with each patient listening to their goals, performing a comprehensive facial analysis with education and executing effective treatments. She is a national trainer for Allergan, the creators of Botox and Juvederm, in which she educates other providers on safe, successful injection techniques. She has years of experience in the operating room with Dr. Gayoso which gives her an in-depth knowledge of aesthetics and facial anatomy. Her goal is to be with you every step of the way in your aesthetic journey!

PHOTO CREDIT: KIMBERLY PHOTOGRAPHY

JESSICA MCCARRY, PA-C Gayoso Plastic Surgery 727.895.1515

22 WWW.THEKNOWTRIBE.COM

@SunshineBeautyPA

drgayoso.com

BEAUTY

ERIKA M. FRANCIS, MD RADIANCE MEDSPA Erika M. Francis, MD and Stephanie Schlageter have spent their careers making people feel great. At Radiance Medspa, they lead a team of passionate women who have provided thousands of patients with safe and natural nonsurgical aesthetic treatments that deliver enhanced confidence and a renewed spirit.

Dr. Francis has practiced in the area for nearly 20 years, working in cosmetic medicine and emergency medicine, in which she is board certified. She has extensive training in laser lipo, PRP hair restoration, cosmetic dermatology, fillers, injectables and laser treatments.

Behind the practice, owner and director Stephanie, ensures that Radiance remains at the forefront of the industry by emphasizing training, certification, licensing and experience.

A vital part of the community since its launch in 2006, Radiance has been honored as the Clearwater Regional Chamber’s Business of the Year, Best of Belleair Community Award and regularly supports local organizations like the Homeless Empowerment Program, Habitat for Humanity and the SPCA (just to name a few) in fundraising initiatives.

PHOTO CREDIT: JESSICA FREDERICKS PHOTOGRAPHY

2894 West Bay Drive, Belleair Bluffs

Radiancemedspa.com

727.518.7100 2019 23

BUSINESS

JACKIE “JB” BARON / DIRECTOR / ABILITY NETWORK For over 20 years, Baron has mentored women and men to take the helm of their own career paths. She frequently speaks at events promoting women and cultural diversity in technology.

In her own career, Baron is a passionate champion of customer experience with her Success & Support teams for ABILITY Network. ABILITY, an Inovalon company, is a leading information technology company helping healthcare providers and payers simplify administrative and clinical complexity by enabling data-driven improvements in healthcare.

Baron has served on the board of directors for the Pinellas County Urban League, receiving their President’s Award. She was also recognized as one of CRN Magazine’s “Power 100 Women of the Channel.” She currently chairs ABILITY’s Tampa events committee, offering support to our military, the St. Petersburg Free Clinic and the Humane Society of Tampa Bay. Baron resides in St. Petersburg with her husband, Richard, and their two dogs.

PHOTO CREDIT: GRACE STUDIO

877.340.5610 24 WWW.THEKNOWTRIBE.COM

abilitynetwork.com

Butler Square 100 N. 6th St., Suite 900, Minneapolis

BUSINESS

Conscious Accounting was founded in 2016 by Rebecca Freedman, an accountant and business consultant, who has a passion for making accounting fun and approachable for business owners. Rebecca and her team prioritize empowering business owners to feel confident and comfortable with their finances.

Conscious Accounting’s focus is in teaching clients how to use financial reports as a powerful tool to make business decisions and understand the tax implications of those decisions.

Rebecca has a unique ability to break down tax and accounting topics in a way that is easily digestible and less overwhelming.

Conscious Accounting supports business owners and entrepreneurs by filing their tax returns, forming corporate entities, implementing budgets & forecasts, analyzing profitability, and keeping them organized financially. Conscious Accounting also offers concierge CFO services for clients who not only want to have their past and present finances in order, but also want to have a strong grasp on their financial future. Rebecca’s mission is to instill the belief in her clients that they can start from nothing and build something incredible.

PHOTO CREDIT: JESSICA FREDERICKS PHOTOGRAPHY HAIR & MAKEUP: BAE BEAUTY BAR

REBECCA FREEDMAN, CPA Conscious Accounting conscious-accounting.com

@consciousaccounting

rebecca@conscious-accounting.com

2019 25

BUSINESS

Real Relationships. Real Results.

More than a catchy business tagline, this is the guiding principle that Leah Herzwurm has built a fastgrowing business with as a Keller Williams agent in St. Petersburg. This Georgia-transplant found her calling in connecting with families across Pinellas to learn their stories, be a part of their new adventures, and be sure that every one of them found their home-sweet-home. Through real estate, Leah discovered a work ethic that she recognized from her parents who made multiple sacrifices to raise their children. They became her “why,” and with this passion, Leah worked tirelessly in her role to send her mother and father on a dream vacation. In her first year of business, she helped 24 families. In her second year, 37 more. She was named Rookie of the Year in 2017, Tampa Bay’s Rising Star (Real Producers Publication), and Top 5 Agent (of 400+ agents) with Keller Williams.

She even sent her parents to Alaska.

But, most importantly, her clients have become family. Those “real relationships” have been her truest measure of success.

PHOTO CREDIT: SYNTHIA THERESE PHOTOGRAPHY

LEAH HERZWURM @herzwurm_homes

26 WWW.THEKNOWTRIBE.COM

706.910.9909

leah@herzwurmhomes.com

BUSINESS

RESIDENTIAL REAL ESTATE

LAUREN EDWARDS LOSTYLE CREATIONS From your biggest day to your biggest purchase this power couple will ensure you’re taken care of. Lo is a pioneer in the beauty industry. From perfecting traditional hair and makeup methods to creating new trends. There is nothing this hair Ninja cannot do. Lo is the co-owner of style Style Hair and Make.

A staple in the Tampa Bay wedding hair and makeup industry. Lo has recently rolled out her new beauty venture offering hair extensions and salon services though LoStyle Creations, with more to come!

TAYLOR WELCH COLDWELL BANKER Taylor is an award-winning realtor with Coldwell Banker Residential Real Estate. By providing top-notch Real Estate services through the utilization of savvy marketing techniques and customer service her business has flourished. Helping others is Taylor’s passion and through your transaction, you can remain confident knowing Taylor has your back! @lostylehairandmakeup @taylorwelch_realtor Taylor: 727.773.5202

PHOTO CREDIT: KIMBERLY PHOTOGRAPHY

2019 27

BUSINESS

BROOKE BOYD HYPE

Brooke Boyd is the founder of Hype, a creative communications agency in St. Petersburg. Hype is a boutique outfit that employs a full team of creatives in brand development, graphic design, PR, social media, campaigns, video production/photography and web design.

Brooke has acquired numerous accolades, including “Business Woman of the Year” in 2014 at the St. Petersburg Chamber of Commerce’s 15th Annual Iconic Women of St. Petersburg – Celebrating Women with Vision Awards. She was also named “Business Woman of the Year” in 2016 by the Tampa Bay Business Journal in their marketing category. Brooke has been featured in INC. Magazine, Business Observer Florida, and the Tampa Bay Business Journal, among others, for her business acumen and entrepreneurial spirit.

While she is proud of these accomplishments, she and her husband count themselves most thankful for their daughter, Jackson, and twin sons, Perry and Jennings.

PHOTO CREDIT: CHRISTINA JONES PHOTOGRAPHY

hypegroup.net 28 WWW.THEKNOWTRIBE.COM

@hypegroup

727.623.9085

BUSINESS

TRACY WEST VALSPAR CHAMPIONSHIP PRO LINKS SPORTS COPPERHEAD CHARITIES Tracy West is the tournament director for the PGA TOUR’s Valspar Championship. She leads the strategic and overall management efforts for this professional golf tournament, played at Innisbrook Golf Resort. The event is the largest signature sporting event in Pinellas County, annually attracting over 130,000 patrons, 250 corporate partners and 2,000 volunteers.

She is co-founder, EVP and partner of Pro Links Sports since 1993 and assists with oversight of the PGA TOUR’s Wells Fargo Championship and various other company projects; and has been involved in management of 50+ pro tournaments throughout her career.

West serves on the board for the PGA TOUR Tournament Advisory Council, Habitat for Humanity Pinellas and West Pasco, The First Tee of Tampa Bay, Clearwater Chamber of Commerce, Tampa Bay Sports Commission, Ruth Eckerd Hall, and BB&T Local Advisory Board (Pinellas County). West has an MBA in Marketing from Michigan State University and a B.S. Finance & Economics from Lake Superior State University.

727.942.5566 valsparchampionship.org @valsparchamp

PHOTO CREDIT: KIMBERLY PHOTOGRAPHY

2019 29

BUSINESS

PHOTO CREDIT: JESSICA FREDERICKS PHOTOGRAPHY

30 WWW.THEKNOWTRIBE.COM

PEYTON SAMARDZICH STATION HOUSE

With a passion for interior design and a Juris Doctor from Stetson University College of Law, Peyton Samardzich has a unique background as Controller and Head of Operations and design for Gianco Companies, a multifaceted business she owns with her Husband that includes boutique lifestyle cowork, hotels, mixed-use real estate assets, and investments.

Besides being a stepmom, her most rewarding passion project has been the creation of Station House, a cowork, event, and mixed use real estate project in downtown St. Pete.

After much back and forth on what the circa 1911 building should be, the concept of Station House was born. Over the past 5 years, Peyton has led the expansion of Station House to the 600 Block of Central Avenue with the newly completed Station House Arcade, as well as Hyde House coming this fall to South Tampa’s Hyde Park Village.

Peyton, originally from Dallas, has been a Tampa Bay resident since 1997. Having lived in St. Pete for the past 20 years, she now lives with her husband and stepdaughter in South Tampa.

Stationhousestpete.com info@stationhousestpete.com @stationhousedtsp

2019 31

BUSINESS

JAMIE VAN CUYK SMALL BUSINESS EMPLOYEE MANAGEMENT

Jamie Van Cuyk is a respected leader with over ten years of leadership experience. She has a track record of managing high-performing teams and educating business owners and leaders.

Through consulting, Jamie helps small business owners and their front-line managers learn how to attract, hire, and retain the loyal and reliable employees needed for business growth, stability, and success. She also helps to build trust, improve delegation, and increase employee productivity.

From helping companies learn how to hire their first employee to improving established teams, Jamie’s goal is to have each staff member be seen as a valuable asset who positively impacts the company’s bottom line.

JamieVC@JamieVC.com JamieVC.com 727.433.7439 PHOTO CREDIT: GRACE STUDIO

32 WWW.THEKNOWTRIBE.COM

BUSINESS

JOANNA GUTIERREZ WINTERS WINTERS GLOBAL SOLUTIONS International security professional, entrepreneur, human rights activist, transformational leader.

Joanna has over 15 years experience working in various US government agencies. She advises foreign governments and organizations on effective multi-agency coordination. Her experience and desire to create impactful change led her to create Winters Global Solutions, a boutique firm focused on guiding organizations in reaching their vision and overcoming challenges through leadership, teambuilding, strategy development, conflict resolution, and intelligence/operations.

During her career, she became keenly aware of human trafficking atrocities and now also leads The FREE Network, a 501c3 non-profit dedicated to ending slavery and supporting victims and survivors.

Additionally, she created Yummy Globe to connect her passion for food and community.

Joanna believes a world of peace begins with each of us. She pursues this vision through the different organizations she leads. A PhD candidate in Conflict Resolution and Peace Studies, Joanna is committed to helping others create positive, impactful change.

Wintersglobalsolutions.com Freenetwork.us Yummyglobe.com

PHOTO CREDIT: JESSICA FREDERICKS PHOTOGRAPHY

2019 33

BUSINESS

JILLIAN ORR, CPA WARREN AVERETT Jillian Orr is a Senior Manager in Warren Averett’s audit division.

She has more than ten years of public accounting experience. She is passionate about helping her clients and businesses in the Bay Area develop efficiencies, improve internal controls, and make smart business decisions.

Jillian specializes in the Manufacturing & Distribution industry as well as Employee Benefit Plans and is the leader of the Tampa audit department.

She has extensive experience serving clients in a wide variety of industries with revenue ranging from $10 million to $200 million.

Warren Averett is one of the largest accounting firms in the Southeastern region. Warren Averett offers depth and experience in a variety of industries and services beyond traditional audit services, such as HR Solutions, Finance Team Support and Risk, Security and Technology. Additionally, Warren Averett provides comprehensive tax services and planning to ensure our clients employ sophisticated strategies that make the most of business opportunities.

Jillian was born and raised in Clearwater, Florida and lives with her husband, Hunter, and beautiful daughter, Palmer. Jillian can be found serving her clients and community all across the Bay Area.

Jillian.orr@warrenaverett.com 813.386.6322 PHOTO CREDIT: SYNTHIA THERESE PHOTOGRAPHY

34 WWW.THEKNOWTRIBE.COM

warrenaverett.com

BUSINESS

MARY WILLIAMS YOUR FIRST IMPRESSION AUTHORITY Mary Williams is the Founder of Your First Impression Authority. As a business strategist, executive coach and professional etiquette expert, she helps businesses and universities teach rising stars the social and business etiquette skills necessary to stand out, preparing them to become the leaders of tomorrow.

She is particularly passionate about inspiring women to ensure they develop the executive presence and mindset required to accelerate their professional growth and achieve their career aspirations whether it’s starting a new business or shattering glass ceilings.

With more than 30 years of leadership experience Mary understands the complexities of navigating in business today. She is most proud that during her tenure with a multi-billion dollar company, every single team member she coached earned a promotion.

Mary has made it her mission to bring a different kind of business training to anyone who wants to reach their full potential and accomplish their highest goals.

734.546.4559 marywilliamsfia@gmail.com marywilliamsfia.com PHOTO CREDIT: SYNTHIA THERESE PHOTOGRAPHY

2019 35

FASHION

CHRISSY HOUNCHELL CADYN & CHARLIE JEWELRY

Founder, Lead Designer and Chief Executive Optimist, Chrissy Hounchell, began manufacturing jewelry in 1999.

Yet, it was a hobby she enjoyed sharing with her children more than a decade later that prompted her to develop a brand that would become a way of life.

Chrissy describes herself as Mom first and entrepreneur second. Her designs are inspired by her children, Cadyn and Charlie, and the journey of life they share together. Each piece of jewelry is an outward expression of her true emotions, and it has become her mission to impart these feelings on others through a little influx of glam.

Chrissy’s shared passion to maintain a family-centric company and be an inspiration to others motivates her on a quest to accessorize humanity with the finest custom jewelry she can create while balancing her chief role as Mom.

cadynandcharlie.com chrissy@cadynandcharlie.com 204 37th Ave. N #154, St. Petersburg PHOTO CREDIT: JESSICA FREDERICKS PHOTOGRAPHY

36 WWW.THEKNOWTRIBE.COM

FASHION

VICKY ANGLO ANGLO COUTURE Vicky is the founder/ CEO of Anglo Couture, a fashion brand that represents luxe fabrics and bespoke styles ranging from bridal couture to wearable lingerie. As a fashion expert, she also offers her clients a full style experience to take them from their wedding day to a resort honeymoon with other clothing articles from designers she hand-selects. Vicky was born and raised in Athens, Greece. After graduating Newbury college in Boston, she gained hands on experience designing for a bridal company. She fell in love with the industry, and decided to start her own couture brand. Her goal is to continue to expand luxury collections to additional products, and open flag ship boutiques, including wholesale and online boutiques to give ultimate access to clients. Above all, she wants to stay true and continue to create in the USA with passion and love, while having an identity that blends trendy and classic Anglo fashion.

PHOTO CREDIT: GRACE STUDIO

727.526.5800

erosandlace.shop

@vickyanglo 2019 37

FASHION

MICHELLE BURTCH & SHELBY PLETCHER CANVAS FASHION GALLERY Co-founders of Canvas Fashion Gallery, Michelle Burtch and Shelby Pletcher combined their love of fashion and community to create a special shopping experience. They built their business around the mantra ‘kindness is always fashionable.’ From the moment you enter one of the Canvas Fashion Gallery locations they strive to make you feel like a guest in their home. The carefully curated selection of classic styles and fashion forward pieces appeal to a wide range. It is their greatest joy to help women feel confident and beautiful inside and out. Each month Shelby and Michelle select a nonprofit organization to receive a portion of sales.

PHOTO CREDIT: CHRISTINA JONES PHOTOGRAPHY

1535 4th Street North, St. Petersburg 38 WWW.THEKNOWTRIBE.COM

800 South Village Circle, Tampa

@canvasfashiongallery

FASHION

RACHEL MAZZUCO Owner and buyer Rachel Mazzuco founded haden reid in 2008 as an online boutique.

Named after two of her sons, the store opened its first doors in South Tampa in the Fall of 2013. Six years later, Rachel opened her second location in St Petersburg, FL. Rachel joined the fashion industry for her love of fashion and to offer what’s now, next and not likely to be found anywhere else.

Each season she travels to find contemporary collections that inspire her from seasoned to emerging designers and hand-selects each piece that hangs in haden reid.

PHOTO CREDIT: CHRISTINA JONES PHOTOGRAPHY

hadenreidboutique.com

1800 4th Street North, St. Petersburg

@hadenreidboutique 2019 39

FASHION

Dali is the ultimate triple threat! With an creative eye for design and it’s transition from fashion runways to interior spaces, and an innate vision to transform unfamiliar living spaces into forever family homes- Dali has combined her talents and aesthetics to create a brand like nothing else we have seen in Tampa Bay. From her luxury waterfront listings to her unique fashion pieces that she carefully curates for the discerning local fashionistas, Dali’s style is best observed through her instagram @houseofdali.

PHOTO CREDIT: KIMBERLY PHOTOGRAPHY

DALI HERNANDEZ House of Dali dali@houseofdali.com

40 WWW.THEKNOWTRIBE.COM

813.957.7323

FASHION

CHRISTY JONES THE EDINBURGH FRINGE Christy Jones is the owner of The Edinburgh Fringe, a men’s and women’s shopping and events space in the charming downtown district of Dunedin, Florida.

With a passion for quality over quantity and respect for the bigger picture, Christy curates TEF’s collections carefully. “My goal is to source a timeless blend of clothing and accessories… unique odd balls mixed in with classic silhouettes.

The Edinburgh Fringe is a space meant to be enjoyed. As beautiful to visit as the items you’ll leave with in your shopping bag.”

PHOTO CREDIT: KIMBERLY PHOTOGRAPHY

941 Douglas Ave, Ste 102, Dunedin

@shoptef

727.474.7359 2019 41

FASHION

JAIME DIEHL / JAIME DIEHL STYLE Jaime is a Personal Stylist who is passionate about helping women create impact through their wardrobe. From the seasoned professional to the busy entrepreneur, or the new Mom needing a style pick-me-up, Jaime has the experience to help you craft a wardrobe with intention.

carved a new path and chased a passion for working with people through styling.

She became certified through a famed styling school in LA, worked for live TV at QVC, and has been a Senior Stylist at Stitch Fix. Jaime wanted more relationship with clients than these jobs allowed.

She started her career in social work and family therapy in Philadelphia where she refined the craft of connecting to her client’s true desires for life. After time home with her children, Jaime

She created Jaime Diehl Style to work with women on a meaningful level.

Beyond the latest fashion trends, Jaime believes in authentic personal style and letting her clients’ inner beauty shine.

PHOTO CREDIT: CHRISTINA JONES PHOTOGRAPHY

info@jaimediehlstyle.com 42 WWW.THEKNOWTRIBE.COM

jaimediehlstyle.com

JaimeDiehlStyle

FASHION

CHRISTINA MAJEED Christina is the founder and CEO of Soulgani Activewear. She founded the e-commerce business in St. Petersburg, but you can find Soulgani leggings and tops all over the USA and Europe. Christina values high quality design and craftmanship, so all Soulgani products are USA made with lux fabrics and keen attention to fit and feel.

Christina did not take the traditional fashion designer route. She was a tech executive for over 12 years, where she created and launched multi-million dollar tech products. She taught herself fashion design and manufacturing, and married that knowledge with her business background to launch Soulgani.

The idea to create Soulgani was born during a hike in Peru. Christina saw the most beautiful rock on top of a mountain, snapped a picture of it, and thought to incorporate it into her first leggings. She pulls inspiration from nature with each collection. To make it full circle, Soulgani gives a portion of every sale back to a charity associated with the source of its design inspiration. Soulgani’s mission is to “Do Good. Be Good.”

PHOTO CREDIT: CHRISTINA JONES PHOTOGRAPHY

soulgani.com

christina@soulgani.com

941.323.7280 2019 43

FASHION

SUSIE WHELDON verve. boutique Susie Wheldon is a mother of two and business owner of verve. boutique.

Previously involved in motorsports marketing and PR, she paved the way for young women in the industry before parlaying her success, drive and attention to detail to become the personal assistant of her late husband, Dan. Her second life career was born out of her love of fashion, inherent style and keen entrepreneurial spirit. Influenced by her globe-trotting travels, she has always enjoyed discovering local spots with uniquely curated items. Susie was inspired to open verve. in 2017 with the goal of bringing a cohesive collection of elevated streetwear for ladies and gents in an environment comfortable enough for customers to hang out and enjoy their in-store experience.

For Susie it is important to set a good example for her boys by showing them hard work, dedication and the effortless joy that comes from creating a business she loves.

PHOTO CREDIT: JESSICA FREDERICKS PHOTOGRAPHY

vervestpete.com 44 WWW.THEKNOWTRIBE.COM

@vervestpete

727.800.5873

FOOD & BEVERAGE

The Artistic Whisk was founded in 2015 by Jovana Boksen. Her dream was to open a bakery that spreads sweetness and positivity through innovation, teamwork, and giving back to her community. Jovana’s passion for pastry arts started over 12 years ago while learning as much as she could from talented French and Swiss Pastry Chefs. Using this knowledge, she creates a unique type of wedding cake that truly excites her clients and their guests… Visual spectacles with delicious, unforgettable flavor.

Jovana’s main source of inspiration; nature… starting with the ingredients. The Artistic Whisk creates custom cakes and desserts that are baked from scratch, all while only using the highest quality natural ingredients; no artificial flavorings or hydrogenated oils. The Artistic Whisk is known for their unique flavor profiles. Their most popular flavor; Key Lime Blueberry!

“Teamwork makes the dream work!” Jovana and her talented team are now creating unique desserts for local hotels and restaurants.

PHOTO CREDIT: GRACE STUDIO

JOVANA BOKSEN The Artistic Whisk info@theartisticwhisk.com

theartisticwhisk.com

@theartisticwhisk

2019 45

DANIELLE CONTE Conscious Coconut consciouscoconut.com

NATALIE E. GEBICKE Private Wealth Advisor Goldman Sachs & Co. LLC goldmansachs.com

RACHEL FREEMAN, KIMBERLY RYDINSKY AND TARA BRITTON Market Mafia marketmafia.com

KAHLEA NICOLE Gal Getaway LLC. Kahleanicole.com

CRYSTINA CASTIGLIONE The Messy Painter Themessypainter.com

PHOTO CREDIT: JESSICA FREDERICKS PHOTOGRAPHY

46 WWW.THEKNOWTRIBE.COM

ON the

PHOTO CREDIT: THE DASHING GINGER

LYNNE SAFRIEL Safriel House safrielhouse.com

MICHELLE CAPPELLI Love Michelle Style Lovemichellestyle.com

PHOTO CREDIT: THE DASHING GINGER

CHELSEA MCMILLAN Founder, Sunshine State® SunshineStateGoods.com

ALEXIA PERRY Trusting The Process Trustingtheprocessfl.com

TONI WARREN Suncoast Developers Guild Suncoast.io

RISE

PHOTO CREDIT: TAYLOR COX

... Women to Watch 2019 47

FOOD & BEVERAGE

The private club industry is in Kelley’s blood. She is the third generation of her family in the business following in her grandfather and uncle’s footsteps. She has been working in the private club industry for 19 years. Kelley made the journey from Greenville, South Carolina to join the Carlouel family in 2012 as the Clubhouse Manager. Carlouel Beach & Yacht Club is a unique private club located on north Clearwater Beach. After an extensive nationwide search, Kelley was named the General Manager/COO of Carlouel Beach & Yacht Club in March 2018. She is extremely passionate about Carlouel and exudes enthusiasm for the Club, the members, and her team. Carlouel has become her family.

Kelley is a graduate of the University of South Carolina with a degree in Hotels, Restaurants, and Tourism with a Specialization in Club Management. She is currently attending the University of Central Florida for her Master’s in Hospitality. In her free time, Kelley travels the globe exploring other cultures and seeking out adrenaline high activities.

PHOTO CREDIT: CHRISTINA JONES PHOTOGRAPHY

KELLEY J. WILLIAMS, CCM Carlouel Beach & Yacht Club 1091 Eldorado Avenue, Clearwater Beach

48 WWW.THEKNOWTRIBE.COM

727.446.9162 ex. 027

carlouel.net

FOOD & BEVERAGE

ASHLEY HAYWOOD EMBREW Ashley Haywood has always had a need for efficiency. Ten years ago, as she was drinking her daily tea, she realized she wanted to eliminate the step of adding sweetener to her mug so she could easily enjoy a perfect cup of tea anywhere. So, she did what anyone would do and searched for a sweetened tea bag to buy on the Internet. The problem was... nothing existed. After several years of waiting for someone else to make one, Ashley created Embrew— the first company to make a high-quality, ethically-sourced, sweetened tea bag that produces the perfect cup of lightly sweetened tea in a single step. Embrew blends teas like Creamy Honey Oolong, Bourbon Smoked White and Amber Black Maple with unique craft sweeteners for an unforgettable and ultra-convenient tea experience.

PHOTO CREDIT: SYNTHIA THERESE PHOTOGRAPHY

embrew.com

ashley@embrew.com

@embrewtea 2019 49

FOOD & BEVERAGE

EMILY SMITH-PRANCE ICHICORO ANE While her more than 10-year career in luxury hospitality has taken her to many exciting places, St. Petersburg native Emily Smith-Prance never stayed away too long from the city she grew up in. As someone who loves yoga, biking and traveling with her husband, Emily also finds fulfillment in connecting with guests and clients in their best times and most arduous situations. As the Events Director of Ichicoro Ane, she has been able to apply her unique creativity and life experiences to build the wedding and events program.

Ichicoro began as a small authentic ramen shop in Seminole Heights in 2015 and expanded to two other locations in Tampa Bay. It was at Ichicoro Ane where the new event management extension of the Ichicoro brand was born with the support and trust of partners Noel Cruz and Kerem Koca.

As the partnership between Ichicoro Ane and Gianco Companies expands with the opening of Hyde House this fall, Emily will be at the forefront of the team’s creative programming and attentive service that has made every event a success at Station House.

PHOTO CREDIT: JESSICA FREDERICKS PHOTOGRAPHY

260 1st Avenue South, St. Petersburg 50 WWW.THEKNOWTRIBE.COM

Emily@IchicoroAne.com

@ichicoroya

FOOD & BEVERAGE

NANCY CALABRESE FENWAY HOTEL

Take an abandoned building and bring it back to life? Yes, please! Fenway Hotel, once known as the Grand Lady of Dunedin, was THE place to spend the season back in the 30’s and 40’s. Artists, explorers, sports stars, and writers all spent time adding to the composition that was Fenway.

Celebrated for its Mediterranean architecture and fabulous location overlooking the sound, Fenway was saved time and again as it transformed from hotel to college to university. But this timeless building would fall into disrepair in the 2000’s and would need TLC to once again fill the halls with jazz tunes that played here years ago.

“We reopened the Fenway in the fall of 2018,” said Nancy Calabrese, director of sales of the hotel. “Filling the Fenway with weddings, social events, musical programming and activities, all while delighting our guests in vintage touches and long-forgotten pastimes has been a dream come true!”

fenwayhotel.com ncalabrese@mainsailhotels.com 727.683.5981 PHOTO CREDIT: KIMBERLY PHOTOGRAPHY

2019 51

FOOD & BEVERAGE

RACHEL BENNETT THE LIBRARY Rachel Bennett is a Tampa native, and attended HCC’s culinary program at the beginning of her career. While shucking oysters and working the grill at Bern’s Steakhouse, Rachel quickly realized her passion would always be in the culinary industry. She has been a food stylist for HSN, a caterer for Puff n Stuff, and assisted with the opening of Edison: Food+Drink Lab under Chef Owner Jeannie Pierola. In 2014, she found a home within Oxford Exchange, under Executive Chef Richard Anderson. In 2018, after working her way up to Executive Sous Chef at Oxford Exchange, she was offered the opportunity of Executive Chef at The Library Restaurant in St. Pete, Oxford Exchange’s sister restaurant.

Shortly after the opening of The Library, Rachel was listed as a James Beard Award semifinalist for Rising Star Chef of the Year.

PHOTO CREDIT: KIMBERLY PHOTOGRAPHY

727.369.9969 52 WWW.THEKNOWTRIBE.COM

600 5th Street South, St. Petersburg

thelibrarystpete.com

FOOD & BEVERAGE

TAYLOR PRATER MADE COFFEE Taylor Prater is a Florida native, hailing from St. Augustine beach where she grew up with her toes in the sand and Tom Petty on the radio. Her affinity for design, local aesthetic, and beverage & cocktail development led to her founding partnership at MADE coffee, where she bears the title “Co-Founder + Brand Manager.” Hospitable, humble, and always hungry for more, Taylor’s creative energy has allowed her to partner and consult with other local-centric collectives, such as Creative Mornings, Intermezzo coffee, and Hawthorne Bottle Shoppe. When not on the canning line or behind the computer, she can be found across the bar at any of her favorite downtown St. Petersburg cocktail haunts, relationship building over Aperol Spritzes, and showing off pictures of her rescue Frenchie, Nitro. Taylor Prater is proof that big things come in small packages.

PHOTO CREDIT: JESSICA FREDERICKS PHOTOGRAPHY

taylor@madecannery.com

@madecoffee

drinkmadecoffee.com 2019 53

FOOD & BEVERAGE

Angie Croft is a wife, mother of 3 and the creator and founder of Pop Goes the Party LLC, a gourmet cake pop and custom creative dessert company, proudly serving West Central Florida since 2012!

Angie grew up baking alongside her Mother and Grandmother, both whom were talented in the kitchen and were a major influence on her love for sweets and treats. Angie began creating unique cake pops and customized treats at the repeated requests of friends and family members and in 2012, she launched Pop Goes the Party LLC. As her family expanded, so did her business and in 2017, she left her full-time career as a Non-Profit Executive to pursue her passion full time. In 2019, Pop Goes the Party LLC celebrated the opening of its first retail bakery in Tarpon Springs All her sweets are carefully created and designed to order with intricate and over the top artistic details for special events, weddings and corporate meetings.

PHOTO CREDIT: KIMBERLY PHOTOGRAPHY

ANGIE CROFT POP Goes the Party LLC popgoestheparty.net 54 WWW.THEKNOWTRIBE.COM

popgoestheparty@gmail.com

727.515.0930

FOOD & BEVERAGE

KRYSTEN STRAUSER / THE TIPSY TROTTER MOBILE BAR COMPANY In 2018, after years of working my way up the corporate ladder, I had decided to leave restaurant management in pursuit of my business venture to create an all-inclusive mobile bar experience.

I took my experience and passion, to custom tailor the perfect business brand. From curating syrups and juices, in house, sourced through local farmers markets, to give any cocktail, quality flavor, and deliver picture worthy libations that taste as good as they look.

I purchased a horse trailer, which was the start of The Tipsy Trotter, where it underwent a complete transformation. Debuting her in the beginning of 2019, with a beautiful live edge bar top, stained wood trim, and a draft beer system made out of galvanized pipe; making this trailer the perfect centerpiece for weddings and events. Over the past year, between being a business owner, a mother, and a wife, I am more enthusiastic than ever grow this business while helping and working with other women entrepreneur’s achieve their dreams.

PHOTO CREDIT: GRACE STUDIO

thetipsytrotter

@thetipsytrotter

thetipsytrotter.com 2019 53

HEALTH & WELLNESS

SIERRA BENDER THE ORIGINAL GODDESS WARRIOR™ 4 BODY FIT™ INSTITUTE Emerged from a body that was pronounced dead, rose the spirit of a Goddess Warrior. Sierra’s neardeath experience lead to her personal transformation, the birth of her bestselling book Goddess to the Core® and an international women’s empowerment and health movement.

Sierra’s clinically proven 4 Body Fit™ Method has been taught at leading institutions including Harvard, Omega Institute, Kripalu Center and Vanderbilt Cancer Center. Her clientele have included Olympic and NFL athletes, executives and family members from Time Warner, BMI, Revlon and American Express.

Her professional certifications, workshops, expeditions, retreats and individualized sessions at her 4 Body Fit™ Institute teaches the “Intelligence of Living Empowered” from a formal classroom setting to exotic, sacred and spiritual locations.

Sierra has been on the speaking circuit since 1996, published worldwide and featured on Oprah Radio, CBS, NBC, Fox, Univision, USA Today, Marie Claire, Shape, Whole Living.

4 Body Fit™ Institute 3001 16th St N, St. Petersburg SierraBender.com PHOTO CREDIT: FELIPE RIQUELME

54 WWW.THEKNOWTRIBE.COM

4BodyFitInstitute.com

HEALTH & WELLNESS

The Elm Massage + Bodywork was founded by sisters and best friends, Nicole Reardon and Katie Reschny in 2005. The clinic they have built boasts a highly experienced team of certified barefoot and Thai massage professionals. They have made it their mission to stay on the forefront of the massage industry and invest in their team’s training and happiness, so collectively they can provide the highest quality bodywork.

Their growth has been fueled by a love for their clients, team, and community.

In engaging with the community Katie and Nicole noticed a need for a more sustainable and effective way for massage therapists to do deep tissue massage while avoiding injury or burnout. That was accomplished this year as The Elm Massage + Bodywork is now a training facility for therapists looking to learn FasciAshi Barefoot Massage with The Center for Barefoot Massage. It fills their souls to see other massage professionals thriving in their careers, and simultaneously having happy clients with incredible results.

PHOTO CREDIT: KIMBERLY PHOTOGRAPHY

NICOLE REARDON AND KATIE RESCHNY The Elm Massage + Bodywork TheElmBody.com

4151 Woodlands Pkwy, Palm Harbor

theelmbody

2019 55

HEALTH & WELLNESS JENNIFER PHELPS ENGAGE BEHAVIORAL HEALTH Jennifer Phelps founded Engage Behavioral Health in 2008 and Learning for Life Academy in 2012, she specializes in the assessment and treatment of children with Autism Spectrum Disorder and related disabilities. Over the past decade, Jennifer has turned this passion in to two companies that have helped thousands of families. This success landed Engage on Inc. 5000’s list three consecutive years.

Jennifer obtained her Master’s in Applied Behavior Analysis from Florida State University. At age 12, she began working with individuals with disabilities and drew the floor plans for her future clinic.

Jennifer has most recently expanded her passion for helping others with the creation of LifeTribe. LifeTribe uses Behavior Therapy to support adults with developmental disabilities, Dementia and Alzheimer’s disease.

Jennifer sits on the board of the Glazers Children’s Museum and was named a Tampa Bay Business Journal 2017 Businesswoman of the Year.

PHOTO CREDIT: SYNTHIA THERESE PHOTOGRAPHY HAIR & MAKEUP: BAE BEAUTY BAR

engagebehavioralhealth.com 56 WWW.THEKNOWTRIBE.COM

813.374.2070

jphelps@ebhealthgroup.com

HEALTH & WELLNESS

BROOKE RITTER F45 TRAINING CLEARWATER Whether it is coaching a woman through childbirth, or encouraging her to push herself through a tough workout, Dr. Brooke Ritter’s passion is empowering women. “If I can do what I just did, I can do anything!” is her favorite quote. Brooke has been a physician caring for women in Clearwater for 11 years, and last summer she decided to open a fitness studio, alongside her husband. She believes that for one to be truly healthy, mind, body and spirit must all be priorities. On January 19, 2019, grand opening day for F45 Training Clearwater, a new family began to form. She looks forward with pride and excitement to what the future holds. Life as a physician, wife, mother to 2 beautiful strong willed girls, and gym owner is not always easy, but it is unequivocally rewarding and she is thankful every single day for this opportunity.

2551 Drew St, Suite 303, Clearwater

PHOTO CREDIT: KIMBERLY PHOTOGRAPHY

727.322.4233

Clearwater@f45training.com 2019 57

HEALTH & WELLNESS

SANDY SEMBLER INTENTIONAL RELATIONSHIP COACH Another failed relationship and an intense 3-hour intervention led Sandy Sembler to discover why she was repeatedly attracting the same emotionally unavailable men. She was living an extraordinary, prosperous life, yet she was unfulfilled, lonely, and dissatisfied. Toxic childhood patterns led her to approach life with a ‘take no prisoners’ mindset providing great financial and philanthropic success, and preventing a deep, authentic connection with the closest people in her life.

By shifting to a new paradigm in her coaching practice, she became a powerful guiding force for women desiring to be feminine, open hearted, and vulnerable. She sought teachers globally and strengthened her intuition through the empowering healing practice of embodiment. This inner soul work allowed her to heal and she recently manifested her warrior-king husband.

Sandy’s deepest desire is for each client to intentionally claim their authentic purpose and abundance of self-worth, trust more fully, release baggage from the past, minimize frustrations between men and women, and create the quality relationships so deeply desired.

sandysembler.com @SandySembler 813.310.9801 PHOTO CREDIT: BRIO FIVE

58 WWW.THEKNOWTRIBE.COM

HEALTH & WELLNESS

PHOTO CREDIT:KELLY COLES, KELLY KRISTINE PHOTOGRAPHY // LOCATION CREDIT: THE DESSERT SPOT AT TOFFEE TO GO

BARBARA BOURLAND, MD AND LISA HENKE, NBC-HWC It was 1999. Lisa Henke, nationally-recognized medical sales rep, was running full throttle through life when Dr. Barbara Bourland, founder/medical director of Clearwater’s Susan Cheek Needler Breast Center, called her with the biopsy report. Breast cancer. Over the years, doctor and patient became best friends, and now passionately serve those who desire optimized health, as trusted advisors and coaches for lasting change.

education that brings clarity to your investigations. If you have experienced frustration while attempting to implement a major lifestyle change, you will value the impact of Take a Step Coaching. Lastly, IWSI vets cutting-edge technologies for you, seeking those proven to target the root cause of disease, aging poorly, and losing your zest for life. They are proud to bring BEMER physical vascular therapy to the Tampa Bay area.

Are you overwhelmed or confused by the abundant and sometimes conflicting information on health? Integrative Wellness Solutions International (IWSI) offers online and private

Extraordinary health is a choice. Sometimes you just need a little help.

iwsipro.com

barbarabourland@gmail.com

groups/iwsipro 2019 59

HEALTH & WELLNESS

Dr Melinda Roskos is a board-certified cardiologist and founder of Roskos Cardiology, a concierge medical practice specializing in women’s heart health. She is passionate about providing high quality, personalized care to women and men, whether they have known heart disease or are just being pro-active in preventing it.

Recognizing that patients have become lost in our complicated health care system, Dr Roskos strived to create a practice that would allow her ample time with patients, give her patients easy access to her after-hours, and provide the continuity of care patients deserve. Moreover, Dr Roskos realized that to deliver truly exceptional patient care, she would also need to make it convenient. Thus, her practice is entirely mobile. She makes house calls to your home or office.

In addition, she has flexible hours to accommodate your busy schedule, offering appointments in the evenings and on weekends. Her goal is to help you become the healthiest version of yourself!

PHOTO CREDIT: KIMBERLY PHOTOGRAPHY

MELINDA ROSKOS, MD, PhD, FACC Roskos Cardiology roskoscardiology.com

60 WWW.THEKNOWTRIBE.COM

727.685.1850

info@roskoscardiology.com

HEALTH & WELLNESS

JUSTINE WELTER OWNER AND INSTRUCTOR JUST26 HOT YOGA + MEDITATION Justine opened her studio with the vision to bring awareness to the mental health benefits of yoga and meditation.

It wasn’t until she went through some big life changes that she turned to yoga to address some mental health concerns of her own. Going to yoga, and specifically a style of hot yoga known as Bikram yoga, was an outlet to tune out while letting go of anxiety and stress. This specific style is the same 26 postures each class and as you learn the sequence it becomes a moving meditation, not having to think of what posture is coming next.

Although seldom talked about, there are many of us (especially women) who deal with anxiety, stress, depression and past trauma. Justine hopes to bring this conversation to the forefront of her business and help other people who wish to heal.

Just26 offers a variety of classes and is inviting to all practitioners. Sweat, connect, have fun and heal!

just26.com 14100 Walsingham Road, Suite 15 / Largo @just26yoga

PHOTO CREDIT: SYNTHIA THERESE PHOTOGRAPHY

2019 61

HEALTH & WELLNESS

Jodi Stabile (Jodi Hebert) was never one to settle for less. She knew that she would one day be living her dream and fulfilling her passion. Involved in sports for a majority of her life, Jodi was introduced to group fitness at the age of 23. Growing up as a martial artist and dancer, she figured out how to turn her talent and skills into a career. This health and wellness expert can be found guest-hosting on HSN, leading group classes and personal training sessions, or behind the scenes running her brand new studio. From the Body Shoppe to SWEAT St. Pete, Jodi’s innovative approach to fitness has expanded her training facility and evolved her brand...but one thing remains the same after over 15 years in the industry: her commitment to driving consistent results for every client in St. Pete and beyond.

PHOTO CREDIT: JESSICA FREDERICKS PHOTOGRAPHY HAIR & MAKEUP: BAE BEAUTY BAR

JODI STABILE Sweat St. Pete jodi@sweatstpete.com

62 WWW.THEKNOWTRIBE.COM

sweatstpete.com

@sweat_stpete

HEALTH & WELLNESS

TAYLOR PRECOURT WHOLE HEALTH MEDICAL GROUP

Taylor Precourt is an innovative, charismatic, whole-hearted leader with over a decade of leadership experience in a variety of industries in the Tampa Bay Area.

As a business owner, Taylor is on a mission to revolutionize healthcare.

Whole Health is a primary care practice dedicated to caring for the whole person, body, mind, and spirit. Taylor is combining her expertise of business and passion for people to create the Bay area’s first modernized membershipbased primary care practice encompassing traditional medicine, holistic treatment options, and mental health services.

Precourt is a founder dedicated to creating an accessible healthcare model that provides high quality care at an affordable rate to the community. She was named Emerging Leader of the Year

by Tampa Bay Business Journal, and a running candidate for Woman of the Year in support of the Leukemia Lymphoma Society. Taylor is a mother to two beautiful children, and has a love for singing, theater and the great outdoors.

wholehealthmg.com hello@wholehealthmg.com @wholehealthmg

PHOTO CREDIT: JESSICA FREDERICKS PHOTOGRAPHY HAIR/MAKEUP BY @TAYLORRAEHAIR STYLED BY @TWISTEDPINEAPPLEBOUTIQUE

2019 63

HEALTH & WELLNESS

DR. JENNIFER S. HAYES VISIONARY CENTRE FOR WOMEN

Dr. Hayes is a board-certified gynecologist whose practice is at the forefront of innovation in her field. She is the first and only Cosmetic Gynecologist in Tampa Bay and Sarasota. With twenty-plus years of experience, she opened Visionary Centre for Women to further her passion for helping women to achieve optimal gyn health and sexual vibrance. Dr. Hayes’ concierge gynecology practice focuses on restorative, aesthetic and transformational gynecology. She is THE expert on vaginal rejuvenation, including Laser Vaginal Rejuvenation®, Labiaplasty, Majora-Lift, ThermiVa®, PRP/O-Shot, and hormone optimization with Biote® Pellets. Because of her gentle and compassionate bedside manner paired with her reputation and unique skill set, Dr. Hayes attracts patients from around the globe.

“Our menu of services is constantly expanding with new scientific advances & proven techniques. I never take for granted the trust my patients have in me and I love helping them rock their Vitality and Confidence.”

VisionaryCentreForWomen.com drjenniferhayes@gmail.com @drjenniferhayes PHOTO CREDIT: SYNTHIA THERESE PHOTOGRAPHY

64 WWW.THEKNOWTRIBE.COM

HOME & LIFE NINA GRACE GRACE STUDIO As a St. Pete native the love of arts and culture are deeply ingrained in her and at the age of 19, Nina officially launched N~Grace Photography.

Ten years later what started as a portrait photography business expanded to what is now known as Grace Studio, a visual marketing studio focused on helping locally owned businesses attract, engage and sell to their customers by using visual storytelling and marketing. In this digital age, businesses have to think about capturing their audience’s attention quickly; Grace Studio provides visual content at speed, quality, and scale.

With her extensive background in photography and marketing, Nina recently expanded her studio to include a program that helps people understand which visual resources to use and how to use them when marketing their business.

With a passion for supporting locally owned businesses both in her hometown and abroad, Nina is excited to serve and help businesses continue to succeed.

PHOTO CREDIT: SYNTHIA THERESE PHOTOGRAPHY

gracestudio.co

studio@gracestudio.co

727.537.0430 2019 65

HOME & LIFE URSULA MAE MANGANARO

Ursula Mae is a multi-faceted entrepreneur, local influencer and nonprofit advocate.

After premiering on the TLC Channel in 2017, Ursula was able to use her platform to be a positive role model for strength and independence for women around the world. She was recently named CEO of Rico’s Travel Cuba, connecting people through travel from the U.S. and Cuba. She also founded ‘The Beat St Pete,’ a mobile hip-hop dance company.

As it is her passion to work with children, Ursula has served underprivileged kids in Tampa Bay for six years. In 2019 she partnered with Cupid’s Charities to launch the first annual Bathrobe Brunch event, a movement she plans to expand across the U.S., to raise money for a cure for neurofibromatosis (a disorder that affects 1 in 3,000 births).

Ursula believes that the most important thing in life is to create something that will improve the world, and leave a lasting positive impact on those around her.

ursula-mae.com @ursula_mae ursulamae@yahoo.com PHOTO CREDIT: GRACE STUDIO

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HOME & LIFE

CHRISTINA JONES CHRISTINA JONES PHOTOGRAPHY Christina Jones is a Tampa/St. Petebased natural light photographer, with a passion for helping female-led businesses tell their brand story through custom brand photography.

She loves working with women to capture who they are, their personality, personal style and the work they love to do. She takes a lifestyle approach to photography, and believes transparency connects businesses with their ideal clients, and builds trust and confidence.

Christina worked for several marketing agencies before pursuing brand photography. She always enjoyed working on campaigns and collaborating with others on projects. Her core values are joy, positivity, fun and creativity.

She has been married to her best friend Gary for 9 years, and is mom to Solomon who is 7 and Olivia who is 2.

When she’s not snapping photos, she loves spending time with her family somewhere near water or at a park, watching a good movie and visiting new spots around town.

christinajonesphoto@gmail.com christinajonesphoto.com christinajonesphoto PHOTO CREDIT: JESSICA FREDERICKS PHOTOGRAPHY

2019 67

HOME & LIFE

Jessica is a photographer specializing in weddings and lifestyle portraits.

She’s drawn to capturing the beauty in what makes an individual or couple unique through light and bright images in dreamy, lush, outdoor locations in St. Petersburg and beyond.

Her signature style is grounded in keeping you moving throughout your session by laughing and loving, so that every image comes together naturally.

Her all-time favorite compliment is that she makes even the most camera-shy clients feel comfortable in front of her camera. She keeps things casual and playful by embracing silly moments, asking questions and using the time to truly connect.

A Portland, Oregon native, Jessica moved to St. Petersburg, Florida in October 2017 from San Francisco, California. Her cross-country move inspired her to leave behind her career in corporate apparel merchandising to pursue her passion of photography full-time.

Jessica feels at home in St. Pete and loves life in the sunshine with her husband, 1 year-old son and French Bulldog!

PHOTO CREDIT: CHRISTINA JONES PHOTOGRAPHY

JESSICA FREDERICKS Jessica Fredericks Photography jessica@jessicafredericks.com

68 WWW.THEKNOWTRIBE.COM

jessicafredericks.com

@jess.fredericks

HOME & LIFE

Faith, family, and fun are the foundation of Jodi Avery’s Real Estate business. She is committed to providing the highest standard of excellence in customer service, innovative business practices, and mentorship to fellow agents. One of her favorite things to do is celebrate her clients’ closings with her signature “Happy Dance!”. Jodi is widely known for her complimentary “A-List” book that is widely circulated and offers tips on her favorite community spots, things to do, and recommendations for preferred local business. Over 50,000 copies are printed every year and an average of 50 or more referrals are given each week through the A- List book! She is heavily involved in her community, and received the Humanitarian of the Year Award in 2018. Jodi is also a motivational speaker who encourages and inspires others to find ways to be different.

PHOTO CREDIT: SYNTHIA THERESE PHOTOGRAPHY

JODI AVERY Keller Williams 727.238.9660

jodiavery@kw.com

jodiavery.kw.com

2019 69

HOME & LIFE

Though her visual storytelling is gifted and her camera serves as a transformative tool, what clients remember the most from their experience with Kimberly is how she made them feel, and how it changed the way they saw themselves. These real expressions shape the narrative of a journey and the identity of a brand that connects entrepreneurs with their dream clients. Kimberly’s passion of being a photography professional proves her work is not just a business, but also her mission.

As a Pinellas resident for 25 years, a photographer for 17 years, and entrepreneur for 12, Kimberly has been recognized for her South Asian wedding features, her inspiring health journey, and her role as a loving wife and mother. With a camera in her hand for most of her life, she knows she has what it takes to change the world - one story, one vision, one transformation at a time.

PHOTO CREDIT: JASON MIZE

KIMBERLY ROMANO Kimberly Photography kimberly@kimberly-photography.com

70 WWW.THEKNOWTRIBE.COM

727.543.9723

@ksromano

HOME & LIFE

LISA GILMORE LISA GILMORE DESIGN Lisa Gilmore, is known for customized one-of-a-kind interiors she creates for residences in Tampa Bay and throughout North America.

Lisa has over a decade of experience providing luxury environments. Her work and unique “liveable glamour” style have been featured in online and print publications worldwide.

Lisa’s full range of design services includes everything from consulting on architectural plans, to specifying finishes, furnishings and creating detailed hand renderings of her work.

Lisa establishes close personal relationships with her clients. She is often praised for pulling people out of their comfort zone with interior design and giving her clients what they never knew could exist.

Her clients benefit from the luxury design expertise, problem solving insights, product knowledge and other skills she gained during her successful earlier career working for interior design firms in central Florida and Chicago. Her designs are influenced by her travels throughout North America, Europe and Africa.

PHOTO CREDIT: SYNTHIA THERESE PHOTOGRAPHY

lisagilmoredesign.com

interiors@lisagilmoredesign.com

727.201.8902 2019 71

HOME & LIFE

SHANNON THOMAS THE PAINTED TABLE You might not be familiar with the creator behind some of the area’s most recognizable decorative art, but chances are you’ve seen her work.

From the bronze Locale Market fish sculpture to the gothic architectural elements adorning historic homes in the Old Northeast, Shannon Thomas has spent the past two decades restoring treasured antiques, transforming interior/exterior spaces and staying ahead of the latest trends in applied arts.

The name of her art gallery and custom finishing business – The Painted Table – is as unassuming and humble as Shannon herself, often found in paint-splattered overalls working in concert with her clients to materialize a dream. Whether she’s stenciling whimsical pink hearts on wooden beams or gilding an opulent foyer in metallic damask, Shannon’s client-led artistic direction keeps her commissioned work schedule healthy and her palette as dynamic as her imagination.

Rarely without a paintbrush or concept board nearby, Shannon gleans inspiration from home too as the mother of a teenager whose Instagrammable style motivates her mother to constantly remain on the leading edge of design.

PHOTO CREDIT: JESSICA FREDERICKS PHOTOGRAPHY

727.415.3306 72 WWW.THEKNOWTRIBE.COM

@the_painted_table

HOME & LIFE

SYNTHIA DENIS SYNTHIA THERESE PHOTOGRAPHY

Synthia of Synthia Therese Photography has worn many hats these past sixteen years. From child care work and being a nanny to a parent educator for the under privileged. It only made sense that she found her passion photographing children and their families.

Synthia Therese Photography has been in business for five years but has focused solely on families for the last two years. She has always made it a point to connect with her clients to get the best authentic shots, which include natural light and lots of love to create images that last a lifetime. She also plans on expanding her business into various other ventures that include providing tools and education for her fellow photographers.

She also has a strong philanthropic spirit. When she isn’t working her full time job or doing photography, she volunteers for Voices for Children of Tampa Bay and is a Guardian Ad Litem.

PHOTO CREDIT: GRACE STUDIO

SynthiaTherese.com

@SynthiaTheresePhotography

STheresepics@gmail.com 2019 73

HOME & LIFE

DEBORAH STAGG TAMPA BAY INTERIORS DESIGN | BOUTIQUE Deborah created Tampa Bay Interiors with the vison of the breezy California coast mixed with our warm Florida staples to create a casual coastal, yet refined feel.

Tampa Bay Interiors is located in an historic Dunedin home built in 1911. The residence has been carefully remodeled into a design shop where they craft and bring their most authentic ideas for creating a home you’ll want to retreat too. Deborah and team have designed their own line of furniture that can be customized to fit any home. Walking into Tampa Bay Interiors you will immediately be greeted with light filled rooms, colorful textiles blended with natural elements that creates a sophisticated, timeless oasis. Tampa Bay Interiors specializes in contemporary fine art from established artist through the south east to help give your home a personal point of view.

PHOTO CREDIT: GRACE STUDIO

368 Skinner Blvd, Dunedin 74 WWW.THEKNOWTRIBE.COM

tampabayinteriors.com

@tampabayinteriors

MEDIA

Faith, Fashion, Fearless are the three F’s that Aubrey lives by!

Aubrey Jackson is the owner and content creator of her lifestyle blog and platform SoSouthernBelle.com.

Keeping the millennial woman in mind, Aubrey shares lifestyle, female empowerment, and travel content.

An HBCU graduate and member of Alpha Kappa Alpha Sorority, Inc., Aubrey has experience in TV broadcasting and PR. Whether on set or online, Aubrey’s personality shines as a millennial on the move! Navigating the realities of adulthood and sharing it all through her YouTube series “Hey Girl Hey”. Aubrey finds purpose in discussing topics that millennials deal with but often don’t openly talk about.

“Depending on the questions sent in by viewers, we could discuss anything from career to relationships!” says Jackson.

A South Carolina native, motivational speaker, confidence coach, and true southern belle; Aubrey never leaves the house without heels, lipstick, and a smile!

PHOTO CREDIT: SYNTHIA THERESE PHOTOGRAPHY

AUBREY JACKSON Digital Media Maven | Lifestyle Blogger SoSouthernBelle.com

@Aubreyonair

@Aubreyonair

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MEDIA

NIA DAMALOS Nia Damalos, is the founder and content creator for lifestyle & fashion platform, NIADAMALOS.COM. She attended FIT in NYC for fashion merchandising management, and with a slight change of direction a couple years later, also attended FIU for Dietetics and Nutrition. Today she is married and a mother to her son, Antoni. To merge past, present, and all passions, Nia decided to start a blog originally as a creative outlet but it has evolved and become a trusted resource for her community.

Nia strives for her platform to be a space that helps empower women as mothers, a space where you can find style inspiration, fashion, and home, along with all things food: nutritious as well as indulgent home cooked meals, and her favorite restaurants.

She plans to continue to expand her brand and work towards exciting future goals. Nia believes you can manifest anything in your life with a positive outlook, hard work, and perseverance.

PHOTO CREDIT: GRACE STUDIO

Niadamalos.com 76 WWW.THEKNOWTRIBE.COM

@Niadamalos

Niahankenhof@gmail.com

MEDIA

VERONICA CINTRON BAY NEWS 9

Veronica Cintron spends her mornings chasing after her little girl and in the evenings, she delivers the weekday news on Spectrum News Bay News 9.

A proud USF alumnus, she cultivated her love for journalism as a young girl growing up in Puerto Rico. From a very young age, Veronica’s mother and grandmother instilled in her the importance of being informed and the power that lies in knowledge.

Since 2010, she has served as the evening Anchor on Bay News 9 where viewers have gotten to know her as a friend who brings warmth and authenticity to the nightly news. Veronica has won numerous awards during her career, including the Suncoast Regional Emmy for Best Anchor.

PHOTO CREDIT: SYNTHIA THERESE PHOTOGRAPHY

@veronicacintron

VeronicaCintronTV

@veronicacintrontv 2019 77

MEDIA

BRIDGETTE BELLO TAMPA BAY BUSINESS & WEALTH MAGAZINE Bridgette Bello, CEO and Publisher of Tampa Bay Business & Wealth, was the former president and publisher of the Tampa Bay Business Journal for nearly 11 years. She is a media professional with more than 30 years of experience and was the first woman publisher in the newspaper’s 40-year history. Bridgette has run successful sales departments in both print and broadcast, as well as awardwinning news teams. She is a seven-time winner of the prestigious Eagle Award, an annual competition within the Business Journal’s parent company, American City Business Journals. Bridgette is a Governor Appointed Trustee for St. Petersburg College, a Jameis Winston Foundation board member, CEO’S Against Cancer Florida Chapter Member as well as Board of Directors emeritus for The Spring of Tampa Bay. She previously won St. Petersburg Chamber “Business Woman of the Year” and Best Moms of the Bay. Mom to 3 beautiful 23-year-old’s, all college graduates from Florida schools, she is proud to be a Florida Gator!

PHOTO CREDIT: JESSICA FREDERICKS PHOTOGRAPHY

Bbello@tbbwmag.com 78 WWW.THEKNOWTRIBE.COM

TBBWmag.com

813.298.9611

NON-PROFIT

For as long as she can remember, Amanda Griffin has dreamed about making her community a happier and healthier place to live, work and play. She’s had the fortune to live out that dream and she is excited to continue her work as the new Executive Director for the AdventHealth North Pinellas Foundation, located in beautiful Tarpon Springs. Amanda is passionate about AdventHealth’s promise of delivering whole-person care that not only heals bodies, but eases minds and lifts spirits.

Amanda previously served as the Director of Development for the Children’s Dream Fund and helped create joy for children battling serious illnesses. Born and raised in St. Petersburg, Amanda loves the sunshine, exercising, and spending time with her close-knit family.

Amanda is an active member of the Junior League of St. Petersburg, proud alumni of Leadership Tampa Bay class of 2019, and a graduate of Florida State University and The University of Tampa.

PHOTO CREDIT: CHRISTINA JONES PHOTOGRAPHY HAIR & MAKEUP: BAE BEAUTY BAR

AMANDA GRIFFIN Executive Director; AdventHealth North Pinellas Foundation Amanda.Griffin@adventhealth.com

AdventHealthFoundationWestFL.com

1395 S Pinellas Ave, Tarpon Springs

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NON-PROFIT

Madison proudly serves as Executive Director of The Arc Tampa Bay Foundation, raising funds, awareness and acceptance for people with intellectual and developmental disabilities (I/DD) in Tampa Bay. Madison has held key roles within the organization since 2012, never missing an opportunity to share the Foundation’s mission with the community and acting as a fierce advocate for her friends served by The Arc Tampa Bay. She is a native Floridian, who fell in love with The Arc Tampa Bay when she was just a child as her family has a long history of supporting The Arc Tampa Bay. She passionately works to improve the lives of all people with I/DD, celebrating their abilities, rather than their disabilities.

She is a graduate of Stetson University with a BA in Business and Marketing and embraced the non-profit culture with her passion for helping others. Madison is a proud mom to one fun-loving boy and she, along with her husband, intentionally set an example of positivity and acceptance.

PHOTO CREDIT: GRACE STUDIO

MADISON ORR HAUENSTEIN The Arc Tampa Bay Foundation 727.797.8712

80 WWW.THEKNOWTRIBE.COM

madison@thearctbfoundation.org

1501 N. Belcher Road, Ste. 244, Clearwater

NON-PROFIT ASHLEY KARPUCH / CLEARWATER MARINE AQUARIUM With a passion to celebrate people since she was a child, it was only fitting that Ashley studied Event and Convention Management from Tisoh School of Hospitality and directed events for MGM International in Las Vegas. With nine years in the business and multiple recognitions that include the Las Vegas Convention and Visitor’s Guest Service Excellence Award, this Tampa-native returned home to become the Special Events Manager at the Clearwater Marine Aquarium (CMA) in 2016.

CMA is a nonprofit working marine rescue center dedicated

to education, research, rescue, rehabilitation and release. Winter the dolphin’s story of survival, after an injury that caused her to lose her tail, was featured in a major motion picture Dolphin Tale (2011) and its sequel Dolphin Tale 2 (2014). The mission and potential to change people’s lives differentiates Clearwater Marine Aquarium from any other in the world.

Just like Winter has inspired people all over the world with her story, Ashley delivers an unforgettable experience for everyone that attends an event at CMA.

PHOTO CREDIT: SYNTHIA THERESE PHOTOGRAPHY

akarpuch@cmaquarium.org

727.441.1790 ext. 328

seewinter.com 2019 81

NON-PROFIT

MELISSA MIHOK

Heels to Heal is a non-profit organization dedicated to helping survivors of sexual assault and domestic violence receive resources necessary for healing. Heels to Heal Crisis Counseling program helps hundreds of survivors each year to receive free counseling by Licensed Mental Health Counselors. Melissa Mihok, Founder/CEO of Heels to Heal, is a survivor of sexual assault.

Through her personal healing experience, she discovered a need for quality crisis counseling services in our community. The program is supported by fundraisers, private donors, and grants. Each year, Heels to Heal Fashion Show, awarded “Best of the Bay�, hosts over 300 guests to raise funds for the program and build awareness. in 2018, Melissa was the recipient of the Tampa Bay Lightning Hero award presented by the Lightning Foundation. Melissa turned her tragedy into a purpose-driven mission to help other survivors receive healing through Heels to Heal.

heelstoheal.org 727.895.5885 info@heelstoheal.org PHOTO CREDIT: GRACE STUDIO

82 WWW.THEKNOWTRIBE.COM

NON-PROFIT

ERNESTINE MORGAN, CFRE MORTON PLANT MEASE HEALTH CARE FOUNDATION

A dynamic leader and philanthropist, Ernestine Morgan is the President and CEO of Morton Plant Mease Health Care Foundation whose mission is to support the not-for-profit hospitals of Morton Plant Mease.

Her cutting-edge fundraising strategies and creative ways of inspiring donors at all levels led to the creation of Morton Plant Mease Health Care Foundation’s Women in Philanthropy, the first women’s giving program in the Tampa Bay area. Women in Philanthropy harnesses the power of collective giving to the hospitals of Morton Plant Mease, annually funding new and innovative programs and technology.

Ernestine is proud of her emphasis on developing an empowered, creative and diverse team. She feels honored to be part of such a compassionate and caring community that believes so strongly about giving back and investing in our hospitals to ensure a healthier tomorrow.

1200 Druid Rd S, Clearwater 727.462.7036 mpmfoundation.org PHOTO CREDIT: CHRISTINA JONES PHOTOGRAPHY

2019 83

NON-PROFIT

No stranger to Church of the Ascension, Belleair resident Molly joined the staff nearly 10 years ago as the social media minister. While her primary responsibilities include delivering key church information via social media, another ministry on campus was calling her name. Many of the area’s homeless and food-insecure individuals tend to congregate by the church. Molly began to notice those who gathered on the benches near the back parking lot and got to know the regulars.

Somewhere along the way, Molly came across the concept of The Little Free Pantry (littlefreepantry.org) and thought it was just what the community needed. With the support of 31 volunteers, the pantry is filled daily. Ready-toeat food and drinks are the most popular. Volunteers are invited to think creatively, and the pantry is often decorated for a holiday or a particular theme just to bring cheer to those who are hungry.

“Don’t just count your blessings. Be the blessing other people count on.” Anonymous

PHOTO CREDIT: CHRISTINA JONES PHOTOGRAPHY

Molly duPont Schaffer Little Free Pantry mollys@churchofascension.org

84 WWW.THEKNOWTRIBE.COM

701 Orange Avenue, Clearwater

churchofascension.org

NOTABLE

Dr. Kanika Tomalin is the Deputy Mayor and City Administrator of St. Petersburg, Florida. In this role she works in partnership with Mayor Rick Kriseman to strategically advance one of Florida’s largest cities toward its goals.

As St. Pete’s chief administrator, Dr. Tomalin’s purview ranges from operations to strategy and she serves to extend the Mayor’s reach. Prior to being appointed Deputy Mayor, Dr. Tomalin served as a healthcare executive in various senior leadership capacities for Health Management Associates’ 23-hospital Florida Group and the fivecounty Bayfront Health Network.

An experienced strategist, she has also worked as a marketeer and journalist. Dr. Tomalin earned a B.S. in broadcast journalism from Florida Agricultural & Mechanical University, an MBA from the University of Miami and a Doctorate from Northeastern University.

She is the fifth generation of her family to call St. Petersburg home.

She was married to well-known adventurer Terry Tomalin and they have two children, Kai and Nia. She has received numerous awards and appointments and is committed to many causes, namely improving the health of the community she serves.

PHOTO CREDIT: CHRISTINA JONES PHOTOGRAPHY

DR. KANIKA TOMALIN Deputy Mayor and City Administrator, St. Petersburg kanika.tomalin@stpete.org

stpete.org/deputymayor

727.893.7849

2019 85

BRING

TO YOUR CITY Featuring 100+ women you should KNOW and do business with

The KNOW Book + Tribe We are searching for influencers, tastemakers, and fellow dynamic women that are wellconnected, savvy, in tune with community, and believe in our mission to lift & rise women. If this is you, become a KNOW Ambassador! Connect with us at KNOW Publications to find out how to bring the KNOW Book + Tribe to your City!

For more information: hello@knowpublications.com

86 WWW.THEKNOWTRIBE.COM

NAME

index BUSINESS

CATEGORY

PAGE

Christy Stross

BEAUTY

14

BLOND STUDIO

Katie Charos

BEAUTY

15

DOLLYLOCKS ORGANIC PRODUCTS

Alin Leslie

BEAUTY

16

FEMME AKOI BEAUTY STUDIO

Christine Wheaton

BEAUTY

17

GAYOSO PLASTIC SURGERY

Jessica McCarry

BEAUTY

20

MANE STAY HAIR STUDIO

Rachel Korman

BEAUTY

18-19

RADIANCE MEDSPA

Erika M. Francis

BEAUTY

21

ABILITY NETWORK

Jackie Baron

BUSINESS

22

CONSCIOUS ACCOUNTING

Rebecca Freedman

BUSINESS

23

HERZWURM HOMES

Leah Herzwurm

BUSINESS

24

HYPE

Brooke Boyd

BUSINESS

26

Lauren Edwards and Taylor Welch

BUSINESS

25

PRO LINKS SPORTS, COPPERHEAD CHARITIES

Tracy West

BUSINESS

27

SMALL BUSINESS EMPLOYEE MANAGEMENT

Jamie Van Cuyk

BUSINESS

30

STATION HOUSE

Peyton Samardzich

BUSINESS

28-29

WARREN AVERETT

Jillian Orr

BUSINESS

32

WINTERS GLOBAL SOLUTIONS

Joanna Gutierrez Winters

BUSINESS

31

YOUR FIRST IMPRESSION AUTHORITY

Mary Williams

BUSINESS

33

ANGLO COUTURE

Vicky Anglo

FASHION

35

CADYN & CHARLIE

Chrissy Hounchell

FASHION

34

CANVAS FASHION GALLERY

Michelle Burtch and Shelby Pletcher

FASHION

36

HADEN REID

Rachel Mazzuco

FASHION

37

HOUSE OF DALI

Dali Hernandez

FASHION

38

THE EDINBURGH FRINGE

Christy Jones

FASHION

39

JAIME DIEHL STYLE

Jaime Diehl

FASHION

40

BAE BEAUTY BAR

LO STYLE HAIR AND MAKEUP/ COLDWELL BANKER

SOULGANI

Christina Majeed

FASHION

41

VERVE. BOUTIQUE

Susie Wheldon

FASHION

42

THE ARTISTIC WHISK

Jovana Boksen

FOOD & BEVERAGE

43

CARLOUEL YACHT & BEACH CLUB

Kelley Williams

FOOD & BEVERAGE

46

EMBREW

Ashley Haywood

FOOD & BEVERAGE

47

FENWAY HOTEL

Nancy Calabrese

FOOD & BEVERAGE

49

2019 87

NAME

Business

CATEGORY

PAGE

ICHICORO ANE

Emily Smith-Prance

FOOD & BEVERAGE

48

THE LIBRARY

Rachel Bennett

FOOD & BEVERAGE

50

MADE COFFEE

Taylor Prater

FOOD & BEVERAGE

51

POP GOES THE PARTY LLC

Angie Matiyak-Croft

FOOD & BEVERAGE

52

THE TIPSY TROTTER

Krysten Strauser

FOOD & BEVERAGE

53

4 BODY FIT INSTITUTE

Sierra Bender

HEALTH & WELLNESS

54

THE ELM MASSAGE + BODYWORK

Nicole Reardon and Katie Reschny

HEALTH & WELLNESS

55

ENGAGE BEHAVIORAL HEALTH

Jennifer Phelps

HEALTH & WELLNESS

56

F45 TRANING CLEARWATER

Brooke Ritter

HEALTH & WELLNESS

57

INTEGRATIVE WELLNESS SOLUTIONS INTERNATIONAL

Barbara Bourland, Lisa Henke

HEALTH & WELLNESS

59

INTENTIONAL RELATIONSHIP COACH

Sandy Sembler

HEALTH & WELLNESS

58

JUST26 HOT YOGA + MEDITATION

Justine Welter

HEALTH & WELLNESS

61

ROSKOS CARDIOLOGY

Melinda Roskos

HEALTH & WELLNESS

60

SWEAT ST. PETE

Jodi Stabile

HEALTH & WELLNESS

62

VISIONARY CENTRE FOR WOMEN

Jennifer Hayes

HEALTH & WELLNESS

64

WHOLE HEALTH MEDICAL GROUP

Taylor Precourt

HEALTH & WELLNESS

63

Ursula Mae Manganaro

HOME & LIFE

66

CHRISTINA JONES PHOTOGRAPHY

Christina Jones

HOME & LIFE

67

GRACE STUDIO

Nina Barron

HOME & LIFE

65

JESSICA FREDERICKS PHOTOGRAPHY

Jessica Fredericks

HOME & LIFE

68

KELLER WILLIAMS

Jodi Avery

HOME & LIFE

69

KIMBERLY PHOTOGRAPHY

Kimberly Romano

HOME & LIFE

70

LISA GILMORE DESIGN

Lisa Gilmore

HOME & LIFE

71

THE PAINTED TABLE

Shannon Thomas

HOME & LIFE

72

SYNTHIA THERESE PHOTOGRAPHY

Synthia Denis

HOME & LIFE

73

TAMPA BAY INTERIORS

Deborah Stagg

HOME & LIFE

74

Aubrey Jackson

MEDIA

75

Nia Damalos

MEDIA

76

Veronica Cintron

MEDIA

77

Bridgette Bello

MEDIA

78

Amanda Griffin

NON-PROFIT

79

THE ARC TAMPA BAY FOUNDATION

Madison Orr Hauenstein

NON-PROFIT

80

CLEARWATER MARINE AQUARIUM

Ashley Karpuch

NON PROFIT

81

HEELS TO HEAL

Melissa Mihok

NON-PROFIT

82

LITTLE FREE PANTRY

Molly duPont Schaffer

NON-PROFIT

84

MORTON PLANT MEASE FOUNDATION

Ernestine Morgan

NON-PROFIT

83

DEPUTY MAYOR, ST. PETERSBURG

Kanika Tomalin

NOTABLE

85

BAY NEWS 9 TAMPA BAY BUSINESS & WEALTH MAGAZINE ADVENTHEALTH NORTH PINELLAS HOSPITAL FOUNDATION

88 WWW.THEKNOWTRIBE.COM THEKNOWTRIBE.COM

2019 KNOW ST. PETE / CLEARWATER BOOK + TRIBE Community Partners STATION HOUSE

JESSICA FREDERICKS PHOTOGRAPHY

ICHICORO ANE KIMBERLY PHOTOGRAPHY RADIANCE MED SPA CHRISTINA JONES PHOTOGRAPHY FENWAY HOTEL SYNTHIA THERESE PHOTOGRAPHY CARLOUEL YACHT CLUB GRACE STUDIO

2019 89

KNOW St. Pete / Clearwater is an annual publication that features dynamic women throughout the city in virtually every industry. Every woman featured in KNOW St. Pete / Clearwater has been vetted through peerreview. Because our mission is to showcase the best and brightest, the only way one can claim their slot is through nomination from someone in the KNOW book. The women featured are a compilation of proven leaders, high producers, and rising stars. Those published in KNOW St. Pete / Clearwater are also considered trendsetters, influencers, and women to watch.

KNOW St. Pete / Clearwater is published annually and distributed to affluent decision makers through social and networking events and partnering businesses. While deemed the new who’s who, KNOW St. Pete / Clearwater also delivers readers a vetted list of local female-run businesses. Simply open the KNOW book and find the next woman-led local business you can support with services and goods you need now!

KNOW St. Pete / Clearwater is produced by Know Tribe, LLC. and published annually. The women featured in this issue have been vetted by their peers and are known leaders in their industry. For consideration in an upcoming volume of KNOW, go to: www.theknowtribe.com and complete a submission.

BEAUTY | BUSINESS | FASHION | FOOD & BEVERAGE | HEALTH & WELLNESS HOME & LIFE | MEDIA | NON-PROFIT | NOTABLE Bring the KNOW book to your city! Š2018-2019 The Know Tribe, LLC., all rights reserved.

Hello@TheKnowTribe.com | www.TheKnowTribe.com 2019 90