KNOW Best of Beauty 2019 Book

SPECIAL EDITION: BEAUTY 2019

Vol 1 1 WWW.THEKNOWWOMEN.COM

#bts

We snapped hundreds of photos to prepare the KNOW 2019 Books...and we had a whole lotta fun doing it!

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STATISTICS ON WOMEN-OWNED BUSINESSES women employ more than

9 MILLION people

37%

1.6 trillion 0

10

20

30

OF WOMEN EARN MORE THAN THEIR HUSBANDS

40

50

60

70

80

WOMEN FIRMS GENERATE

IN SALES

more than

OF ALL BUSINESSES ARE OWNED AND OPERATED BY WOMEN

11.3 40% MILLION firms are owned by women

SOURCE: AMEX OPEN / WOMENABLE

2020 3

the WWW.THEKNOWWOMEN.COM PHOENIX

COLLECTION

DESIGN & LAYOUT: EMMA CATARINO DESIGNS

We are a collection of highly successful, authentically driven women.

PUBLISHER: SARAH BENKEN

COLLABORATION We collaborate to support one another & build clout that inspires & motivates the advancement for all women.

CONNECT: @THE.KNOW.WOMEN @THEKNOWWOMEN

SUBSCRIBE:

COMMUNITY

WWW.THEKNOWWOMEN.COM

We support our local & global communities by actively searching for ways to pay it forward.

MANTRA

Lift & Rise Follow The KNOW Women for more information: Publications for the latest information. www.theknowwomen.com @the.know.women @theknowwomen hello@theknowwomen.com 4 WWW.THEKNOWWOMEN.COM

ASHEVILLE

from the

FOUNDER AND CEO

Launched in 2017, The KNOW Women began as a way to bring more attention to dynamic women doing remarkable things in the Phoenix metro. We knew there were an outstanding number of women impacting the community and making big strides in their industries. Our goal was to get those women out from behind their computer screens and into the public eye. Thus, we created the KNOW Book, a carefully curated publication that would feature vision-led women in a glamorous and authentic style.

As the momentum grew and we recognized the need for more, we launched our Collaborative around the women featured in our KNOW Book. Our mix & mingles soon ensued and we witnessed incredible things happening. We saw our women doing business with each other, creating friendships, supporting each other, collaborating on projects together, and so much more.

What started as a fun project to spotlight women, has turned into a full-blown movement. The KNOW Women has expanded beyond its birthplace of Phoenix, Arizona; its aim is to launch in every major city across the United States and Canada.

Sarah Benken FOUNDER AND CEO

2020 5

table of contents 7 ASHEVILLE

34 PHOENIX

11 CALGARY

39 RALEIGH

14 CHARLOTTE

48 ST. PETE | CLEARWATER

25 EDMONTON

57 TAMPA

30 LOS ANGELES

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ASHEVILLE

2020 7

Brittney is the owner / founder at Flawless.

These North Carolina mountains are where her and her husband (and their English Setters) call home. The road to becoming the most sought after airbrush makeup and hair design team in WNC has been both an exciting and enlightening one. Brittney’s passion for all things beauty came during her time as Miss NC International 2011 and through personal experiences with professional artists. From these experiences, she became inspired to change things about the industry that she found flawed…and instead make them flawless. Creating customized looks for women has shown her that beauty is not just skin deep, and self-confidence is a multi-faceted issue for ladies everywhere. As Brittney put her team of professionals together, she decided to choose women who are empowering, talented and exude helpfulness. She is confident that when her team shows up on your wedding day, you’ll instantly be at ease and SO excited for your big reveal.

PHOTO CREDIT: STUDIO 828 PHOTOGRAPHY

BRITTNEY RICE Flawless Airbrush Makeup + Hair Design hello@flawless-airbrush.com

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www.ashevilleairbrushmakeupartistry.com

@flawlessairbrush

CHRISTINE DI BENEDETTO & GILDA SANTIAGO WINK SALON For 14 years, boss-ladies and co-owners Christine Di Benedetto and Gilda Santiago (hairstylist since the 80s) have been on the leading edge of their industry by owning and promoting their mission to create, educate, elevate and love. They do this by continuously educating stylists, creating future entrepreneurs, and encouraging the art of hair care, styling and outreach. To which, the duo developed Wink University to educate their stylists regularly so they could become Masters at Wink, creating quite a ripple effect in our city. But Wink is more than a salon, by design. It also houses Big Life, Thin Hair - Di Benedetto’s passion to address thinning hair with empathy, e-Courses and empowerment and Humble Hairdressers, a non-profit started by stylists in Wink focused on shifting perceptions one cut at a time by providing haircuts to community members who are in need. The spirit of Wink continues to be dynamic and inclusive.

PHOTO CREDIT: STUDIO 828 PHOTOGRAPHY

828.277.4070

shop@ilovewink.com

www.ilovewink.com 2020 9

CATHI YOUMAN LASHEVILLE

Cathi is a born and raised California girl that has been in the beauty industry for over 35 years. Her journey began in the traditional sense with cosmetology school and two years of apprenticing at one of the top hair salons in Newport Beach. Her education coupled with her exceptional drive and passion for esthetics fostered the growth of her business in Newport Beach, California, which she then moved to Irvine and finally to Laguna Niguel. After over 15 years of providing premier hair services in Laguna Niguel, Cathi and her husband, Don, moved to beautiful Asheville, NC, where she opened Lasheville, the first premier eyelash studio in the area. What started out as the need for more – both for herself behind the chair and within a community that was lacking affordable yet luxury eyelash services – quickly grew into the area’s leading eyelash extension studio.

www.Lasheville.com 828.782.3371 lashevillenc@gmail.com 10 WWW.THEKNOWWOMEN.COM

PHOTO CREDIT: STUDIO 828 PHOTOGRAPHY

CALGARY

2020 11

Brianna’s Barbie’s had the BEST hair! It was way back then that the hair industry grabbed a hold of her. After completing hair school in 2003 she craved to purchase every salon she ever worked at! In 2014 she finally succeeded in the purchase of Calgary’s landmark SwizzleSticks SalonSpa, located in heart of Kensington. In the past five years Brianna has completely renovated the facility and continues to lead the industry in Environmental Stewardship and in creating major opportunity for Community Collaboration. Just this April Brianna relocated Swizz’s two Bee hives to her very own backyard and is very excited to work with local businesses to create some very sweet and sticky partnerships! Brianna believes that strong community creates strong economies, and has learned through the past five years that relationships are the most valuable commodity anyone can have.

PHOTO CREDIT: SARAZIN PHOTOGRAPHY

BRIANNA HALLET SwizzelSticks SalonSpa @swizzlestickssalonspa

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@swizzlestickssalonspa

swizzlesticks.com

SANJA SERWA VOSSITY

Sanja is the founder and CEO of Vossity, an online green beauty retailer specializing in organic, non-toxic, vegan, and cruelty free products. Vossity was born because of her desire to create a platform for people to shop for all of their green beauty needs in one place; but more importantly perhaps, it has become a place for people to learn about why switching to green beauty products is important. Vossity focuses a lot on the education aspect of clean beauty.

Sanja also has three incredible children, two fur babies, and a husband who supports all of her crazy ideas. She loves being an entrepreneur and thinks this is because she immigrated to Canada at a young age. That immigrant mind set of ambition and tenacity has carried her through life with determination and an attitude of “If I want it bad enough, I can make it happen�. Sanja is a fierce supporter of women from all walks of life, and hopes to create an example for her daughters of a strong willed, authentic, and independent woman. vossity.com info@vossity.com @vossity.beauty PHOTO CREDIT: SUBSTANCE YYC

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CHARLOTTE

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BLAKELEY SHEA B. SHEA VANITY

Blakeley’s talent for treating each face as a blank canvas was quickly noticed along with her services and her expertise that have been getting continuous recognition. After being in the Beauty industry for almost 20 years now, Blakeley began realizing that many of her peers and colleagues needed help grooming their eyebrows, so Blakeley made it her mission to perfect her skills in finding the best shape for each person’s unique facial structure and has quickly become one of the best PMU Artist’s in the industry. With her business, “B. Shea Vanity” currently based in Charlotte NC, Blakeley balances clients, photo shoots, celebrity requests, makeup lessons, and charity events, all while being a Mom. Her commitment to continuing her education in the beauty industry goes above and beyond in order to provide you with the best quality of trending and up and coming services available.

@bsheavanity vagaro.com/bsheavanity 704.654.6828 PHOTO CREDIT: DANI NICOLE PHOTOGRAPHY

2020 15

JACKIE PAYNTER DRYBAR Jackie Paynter knows a great hair day can take an okay mood to a “let’s take on the world” mood and as the Charlotte-area franchise owner of Drybar, she ensures every woman who walks out her doors is confident and ready to take on the world. After years spent behind the chair at local salons across Charlotte, she found her joy came from providing a meaningful experience with everyone who she cut or colored. Jackie’s entrepreneurial spirit mixed with her desire to bring hope and happiness to everyone led her to purchase the franchise rights to Drybar in the Charlotte market. In May 2018, Jackie opened her first location in SouthPark; and 17 months later, she brought Drybar to the lively South End. As a native Charlottean, she is honored to serve the women of the Queen City and offer job opportunities in her beloved hometown.

Jackie lives in Charlotte with her husband Matt and daughters Stella (10) and Sloane (4).

PHOTO CREDIT: DANI NICOLE PHOTOGRAPHY

@jackiepaynter 16 WWW.THEKNOWWOMEN.COM

6401 Morrison Blvd. Suite 9A, Charlotte

2120 South Blvd. Unit 4, Charlotte

JANNIE SMITH SALON J

Warm and inviting...That’s the feeling you get when you’re greeted at the door of Salon J and Master colorist and stylist Jannie Smith. Sunlight spills through the floor-to-ceiling windows as music plays through the speaker. A delicious candle burning, along with a glass of wine or a good cup of coffee, makes the experience of getting your hair done more like an afternoon with a good friend. Jannie, a 20-year veteran of the beauty industry in Charlotte has created a quaint and comfortable place for her clients or as she likes to call them, her glamour friends, to come and enjoy. The one-on-one experience can range from the simplest of highlights to the most extensive corrective color and cut. Jannie wants her clients to truly enjoy their time in her salon and to look forward to returning.

704.472.4774 Salon J 980.207.0192 Salons by JC Carmel Park salonj.u-craft.net PHOTO CREDIT: DANI NICOLE PHOTOGRAPHY

2020 17

IONE RUCKER JAMISON & ELLEN RUCKER SELLERS RUCKER ROOTS Ione Rucker Jamison and Ellen Rucker Sellers are sisters and the two youngest children of Dr. Douglas and Ruby Rucker. Ione and Ellen are natives of Lancaster, South Carolina. Ione is a proud alumna of Spelman College and received her master’s degree from Converse College.

Ione is the founder of the Rucker Education Scholarship Fund. Ellen was a four year varsity cheerleader at the University of North CarolinaChapel Hill. After college, she attended Life University in Atlanta, GA where she received her Doctorate in Chiropractic Medicine.

The sisters launched Rucker Roots, a natural hair product company, in June 2014 and the company was featured on their reality TV show, Love Thy Sister on WeTV. The ladies use all natural, vegan ingredients from their father’s garden in South Carolina as inspiration for their hair products. The products have been featured on Good Morning America in 2018 and 2019, and was featured as Robin Roberts’ go to products in InStyle Magazine. Both Ione and Ellen pride themselves on balancing their growing business while also being devoted mothers.

PHOTO CREDIT: DANI NICOLE PHOTOGRAPHY

866.960.9613 18 WWW.THEKNOWWOMEN.COM

ruckerroots@gmail.com

@ruckerroots

Jenny always had an entrepreneurial spirit, whether participating in Lemelson-MIT InvenTeams™ in high school or running a commercial photography firm servicing Fortune 500 companies in her 20’s.

After a decade-long health struggle with autoimmune caused hypothyroidism, she turned her entrepreneurial energy and chemistry background to helping those who likewise suffer under the radar.

In March 2019, Jenny founded Rose and Azalea, a cosmetics company that inspires women to feel beautiful by improving their health. She strives to impact the beauty industry while supporting others with sensitive skin, allergies, and busy schedules. Her passion shines through in creating safe, nontoxic personal care and beauty products with organic ingredients so women can experience healthy beauty.

When Jenny isn’t advocating for the modern women and their families, she can be found empowering the next generations, decorating her home with her favorite colors gold and glitter, and enjoying life with her husband and puppies.

PHOTO CREDIT: DANI NICOLE PHOTOGRAPHY

JENNY MELICK Roses and Azalea rosesandazalea.com

@rosesandazalea

jenny@rosesandazalea.com

2020 19

PHOTO CREDIT: DANI NICOLE PHOTOGRAPHY

JoBrent Austin-Diehl (known as JBAD to her friends) is a native North Carolinian and East Carolina University graduate.

JoBrent, a former Lobbyist turned medical spa entrepreneur, founded and is the co-owner of Charlotte’s premier medical spa, Infinity MedSpa+Wellness located in the heart of SouthPark. Upon turning age 40, she realized her true passion was more in the anit-aging arena and began to assemble an elite team of beauty and wellness experts who offer the very best in non-invasive technology and groundbreaking, medical grade skincare thus helping men and women look and feel their best at every age! JoBrent also takes pride in giving back to the Charlotte community through various charities. Just this year, she competed in Dancing With the Stars for Carolina Breast Friends raising over $77,000 for men and women suffering from breast cancer in the Charlotte area. JoBrent is married to Bill Diehl III, has 2 amazing stepchildren, Kase & Laney and 2 fur babies, Cali and Riley.

JOBRENT AUSTIN-DIEHL Infinity MedSpa + Wellness 704.733.9202

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2809 Coltsgate Rd., Suite 100, Charlotte

infinitymedspaandwellness.com

PRITI PATEL LE PETIT SPA

Priti and Le Petit Spa have become the benchmark in Charlotte for exemplary service in helping clients improve and love the skin they live in!

By understanding that each of us is beautifully unique, Priti’s individualized services bring the results we all deserve.

Born and raised in Montreal, Canada, Priti moved to Charlotte to share her passion and expertise with the Queen City. She launched her 1st location in South Park, and ten years later, she opened her second location in Ballantyne to expand to a broader client base with her talented staff that share the same drive for client service.

She recently launched a custom line of products for men, LPS4Men, to make quality skincare available to meet the often-neglected needs of male skin.

Le Petit Spa has consistently won Charlotte’s Best Of The Best awards for their waxing, threading, and customized facial services, as well as the Charlotte Elevate award for each of the past ten years.

lepetitspacharlotte.com 980.406.3269 @lepetitspaclt PHOTO CREDIT: DANI NICOLE PHOTOGRAPHY

2020 21

NAKEISHA NANCE PREMIER BEAUTY STUDIO LLC

Nakeisha Nance is a native of Charlotte, NC. She is a graduate of West Mecklenburg High, Carolina Beauty College and attended Queens University. Nakeisha began her career as a cosmetologist in 1998. Within a very short period, she was known as one of the city’s top stylists. In the year 2000, she added Professional Make-up Artist to her resume. In 2004 Nakeisha wanted to expand her knowledge and joined a major cosmetic brand for 15 years. Over 19 years, Nakeisha has become a well-known and respected artist. She has her work featured on the cover of Carolina Bride Magazine, in Black Enterprise Magazine, OWN Network TV Show “To Have and To Hold”, R&B Artist Olivia Chisolm “Fearless” music video and works with several top photographers in the area.

January 2019 Premier Beauty Studios, LLC was launched. Nakeisha now runs a professional mobile studio that provides a luxury VIP pop-up shop service at your desired location.

PHOTO CREDIT: DANI NICOLE PHOTOGRAPHY

info@premierbeautystudio.com 22 WWW.THEKNOWWOMEN.COM

704.930.3493

@premier_beautystudio

Distinguished as a hair expert and trendsetting stylist, entrepreneur Shassity Stevenson is best known for her expert level articulation of creative vision. While she is most sought-out for her expertise in curly hair and hair extensions, she is also a trusted professional resource through her many digital platforms.

During over a 7-year tenure in the Ballantyne area, her role as a multi-cultural salon owner progressed into becoming the powerhouse behind the brand, Shassity Styles.

The latest development of the multi-faceted brand includes the recent launch of the Curly Littles Campaign, a movement focused on providing professional support and hands-on learning experiences to parents who struggle with maintaining their kid’s curly hair. This campaign also partners with adoptive and foster parents to boost kid’s self-esteem and provides a judgement free learning experience.

Shassity Styles is a progressive and innovative brand, striving to promote the synergy between hair, beauty and lifestyle.

PHOTO CREDIT: DANI NICOLE PHOTOGRAPHY

SHASSITY STEVENSON Shassity Styles shassity.com

sksbeautydefined@gmail.com

@shassitystyles

2020 23

TONYA REID T. REID AND COMPANY SALON & SPA hello beaut iful

Our goal is to make your day. Well, technically, we make your hair amazing, we make your skin glow, we make your nails fab, and we make your muscles stop aching – we make your soul smile, and that is what actually makes your day.

If that doesn’t tell you enough about our mission to be a bright spot in your life, then our big, lavender house will confirm it. Come visit us at 429 East Blvd and turn any frown upside-down.

We can’t wait to meet you.

Book online at treidandcompany.com

PHOTO CREDIT: DANI NICOLE PHOTOGRAPHY

429 East Blvd., Charlotte 24 WWW.THEKNOWWOMEN.COM

704.377.1511

@tredico

EDMONTON

2020 25

After being in the industry for 18 years, Amber founded Blonde & Co. When her salon opened it’s doors, she knew her focus would be client experience. Since it’s opening, Blonde & Co’s dedication to customer service has not gone unnoticed. They have won some of St. Albert’s most pristine awards: T8N Best New Business 2017, T8N Best Salon St. Albert 2018 and 2019, T8N Best Local Employer 2018, and 2019, and T8N Best Business Decor 2018. Amber constantly works to maintain a positive work environment for her staff and chair renters.

She strives to run a salon that makes everyone feel welcome, comfortable, and confident. It’s important for her to take pride in herself, whether it be from fostering a powerful community for the women in her life or providing exceptional experiences for every person to walk through her doors. She credits her success to countless hours of a hard work and the team that stands beside her. Amber continues to grow her salon while supporting the amazing entrepreneur community around her.

PHOTO CREDIT: JINSEI PHOTOGRAPHICS

AMBER SWAN Blonde & Co. www.blondeandco.ca

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(780) 569-3580

Blondeandcohair@gmail.com

ONA JETISHI, EDONA JETISHI & FAY JETISHI KHROME NAIL BAR Ona, Edona and Fay are three sisters that set out to to change the nail salon experience in Edmonton. They opened Khrome Nail Bar in honour of their late father who had dreamed of opening a business since he came to Canada. They combined their experiences and talents to create a lounge that offers an unforgettable pampering

experience. They provide a variety of beauty services, from manicures to microblading to a full cocktail bar. With the three sisters being passionate about the industry for years, they wanted to create something they would all bring to their city. Khrome Nail Bar and Beauty Lounge has become a top beauty salon in Edmonton and they look forward to giving you the ultimate Khrome experience.

PHOTO CREDIT: JINSEI PHOTOGRAPHICS

IG: @Khromenailbar

khromenailbar.com

780-479-0736 2020 27

JENNIFER GRIMM LUX BEAUTY BOUTIQUE Jennifer Grimm is the founder and CEO of LUX Beauty Boutique and luxbeauty.com, an independent specialty store selling high-end, selectively distributed cosmetic brands as well as hosting skincare and makeup classes, community collaborations, and custom client events . A born entrepreneur, Jennifer is passionate about all matters of retail, from business strategy to store design, which culminate in creating an exceptional customer experience. Always innovating, she and her team have built sales per square foot to four times industry average, and are actively pursuing expansion opportunities. Jennifer graduated from the University of Alberta with a degree in Business Commerce. She was awarded Avenue Edmonton’s Top 40 Under 40 and the Canadian Gift Association’s 2018 Retailer of the Year.

PHOTO CREDIT: AMY’S EYE PHOTOGRAPHY

IG/Twitter: @jenn_luxbeauty 28 WWW.THEKNOWWOMEN.COM

IG/Twitter: @LUXBeautyBtqYEG

jennifer@luxbeauty.com

TC LOPEZ MAI MAKEUP

TC’s early eye for fashion and makeup has always kept her in the beauty industry.

Founding MAI Makeup, her mindset to “change the game” played a significant role in creating a culture she could be proud of.

Being featured internationally in publications, magazines, and fashion shows - The women behind MAI Makeup are passionate about making lasting memories for their brides, models, and clients.

TC’s experience in business has lead to nurture future entrepreneurs through public forums. She believes in fostering a supportive community, inside and outside of her business.

If you’re lucky, you can find her modelling with her husband or running errands with her pet Chihuahua, Dobby, around Edmonton.

“There is so much more to makeup artistry than producing a stunning photograph; Each smile and look has to be genuine. By design!” - TC Lopez

780-655-9595 tc@maimakeup.me PHOTO CREDIT: JINSEI PHOTOGRAPHICS

2020 29

LOS ANGELES

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Yvonne Brown, Rasanda Rivera (aka RAZ) and Melissa Brown are sisters, celebrity hair stylists and mommy bloggers commonly known as “The Brown Sisters�. This trio of latinas is the product of hard working, entrepreneurial parents who instilled in them a no-holdsbarred work ethic and go-getter attitude. Together for over 15 years they have mastered hair extensions, coloring and have an extensive and ongoing education in new techniques and makeovers all while working with celebrities such as such as Priyanka Chopra, Giuliana Rancic, Catt Sadler, Liz Hernandez, Rita Ora, and YouTube Sensations Lele Pons and Kandee Johnson. Their work has been recently featured on Allure, GQ, People and Vogue Magazine. As a family, they are avid outdoor enthusiasts and love hosting parties any chance they get. Their blog focuses on demonstrating the delicate balance between their red carpet work and family. Yvonne, RAZ and Melissa live in Los Angeles and between them they have eight children.

PHOTO CREDIT: FRANZ STEINER

YVONNE BROWN, MELISSA BROWN, RASANDA RIVERA The Brown Sisters the_brownsisters_yb

The_brownsisters_mb

Colorbyyvonne@gmail.com

2020 31

STEPHI MARON & NICKI MARON BLUSHINGTON The premier beauty service and experiential retail destination has locations in Dallas, Los Angeles & New York City. Blushington transforms the professional makeup experience from a special occasion luxury to an everyday necessity with a variety of services that extend beyond makeup. Full face makeup applications, BeautyRX Glycolic peels, eyelash extensions, faux lash applications, brow maintenance, touch-ups and more are available seven days a week in-store or on the go, anytime, anywhere. With

over 350,000 makeup applications to date, Blushington’s team of beauty experts are uniquely qualified to curate the best of the best in makeup and skincare from leading international luxury brands to emerging indie labels. Blushington’s curation is now available online and at all locations. Shopping for beauty has never been easier or more rewarding. After all, feeling pretty is priceless!

Blushington is serving three California locations including; West Hollywood, Toganga and Brentwood.

PHOTO CREDIT: LIN MARTY PHOTOGRAPHY

Blushington.com 32 WWW.THEKNOWWOMEN.COM

8591 Sunset Blvd. // West Hollywood, Ca 90069

(310) 652-5874

ROBYN FISHER Makeup Artist 818.324.5321

ROBYN FISHER MAKE-UP BY ROBYN FISHER

Robyn is an artist with a passion for esthetics and the desire to make clients feel beautiful inside and out.

Working in the Los Angeles beauty industry for almost 20 years, she has a broad spectrum of qualifications and the privilege to work alongside some of the industry’s top makeup artists.

Robyn also has extensive experience in entertainment, working with celebrities in TV and film. A licensed Esthetician specializing in makeup artistry for women of all ages and ethnicities, Robyn is totally committed to her clients getting exactly what they want. “My goal is to create a fun and relaxed experience. When clients leave my chair, they feel beautiful and totally taken care of.” Robyn works both from her studio in Sherman Oaks as well as across Los Angeles and Southern California.

818.324.5321 robyn@robynfisher.com www.robynfisher.com

PHOTO CREDIT: KIM BUTAN/ CLOTH + STONE PHOTOGRAPHY

2020 33

PHOENIX

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ALICIA NEAL A SKIN SAVVY SCOTTSDALE SPA Certified esthetician and Beauty by Alicia Founder, Alicia Neal brings over 13 years’ experience to her Old Town Scottsdale studio. Whether it’s medical-grade skin care and anti-aging treatments such as LED Light Therapy, Micro-Needling, Derma-Planing , Chemical Peels , Thermal Rejuvenation or signature cosmetic services such as eyelash extension , lash lift ,waxing, organic airbrush spray tans , Alicia is very thorough to render long-lasting results and benefits.

As a skin savvy professional, Alicia is a firm believer that skin care must be recognized as a necessity, rather than a luxury available to only a select few.

Offering customized treatment plans and products tailored specifically to clients’ needs and lifestyle, Alicia helps individuals of all ages obtain their best skin for today, tomorrow and decades to come.

Face it, we all wish for a best friend in the beauty industry, Alicia is that friend.

PHOTO CREDIT: IT'S ELIZABETH MARIE PHOTOGRAPHY

www.beautybyalicia.guru

alnealskin@gmail.com

@beautybyaliciaguru 2020 35

LUCIEK MKRDICHIAN THE LOCAL BARBER AND SHOP My husband and I established The Local Barber and Shop In 2015 in uptown.

The idea behind our brand was to create local community. A place that people can come to and unwind, grab a beer, connect and walk out feeling and looking good. Services provided are haircuts, beard trims and hot towel shaves. Each of the barbers are highly trained and experts at their craft. The experience is that anyone in a barber chair has a consultation so that we can create the cut and style our clients look for.

The Local Barber and Shop is growing in the community with a second location that opened in 2018 in downtown Phoenix. Our goal is to continue to grow our presence and give back to the community.

The Local Barber and Shop (Uptown) 5813 N. 7th Street Ste. 101 Phoenix, AZ 85014 The Local Barber and Shop (Downtown) 130 N. Central Ave. Ste. 102 Phoenix, AZ 85003 PHOTO CREDIT: IT’S ELIZABETH MARIE PHOTOGRAPHY

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thelocalbarberandshop.com

BEATE ASSMUTH-ONG MANE ATTRACTION SALON Beate Assmuth-Ong brought her talents as a stylist and manager to the US from her native Germany in 1992, working with the prestigious Vidal Sassoon organization. She and her husband Kendall bought MAS in 1998, bringing their innovative brand of hairdressing to Phoenix. Being a dedicated Bumble and bumble salon, they work closely with the NY based company bringing you the latest in hair care and fashion.

Education is engrained in the MAS culture; all their stylists go through an intensive 12-24-month apprentice program before working on clients. Beate teaches and oversees the color training. Annual education trips domestically and internationally ensure their clients have the latest styles and techniques.

PHOTO CREDIT: ELIZABETH MARIE PHOTOGRAPHY

3156 E. Camelback Road

Beate devotes much of her time to improving her community. One of her many philanthropic efforts is Beauty to the RESCUE. A fundraiser MAS began 18 years ago raising over $320,000 for local non-profit organizations dedicated to ending pet euthanasia.

602-956-2996

www.maneattractionsalon.com 2020 37

PHOTO CREDIT: IT'S ELIZABETH MARIE PHOTOGRAPHY

MELISSA PRUETT MELT BY MELISSA Known as The Brow Magician, Melissa opened MELT by Melissa in 2014 from her infatuation with eyebrows and vision for elevating the aesthetics industry. MELT is a Scottsdale beauty studio specializing in brows, lashes and skin.

With awards and appearances for her microblading artistry and toxin-free cosmetic line, Melissa is just scratching the surface on her plans for world takeover!

It’s not just her mission; it’s her obsession to uncover a woman’s MELTbymelissa.com 38 WWW.THEKNOWWOMEN.COM

natural essence, enable her to fall in love with her true self fully, and empower her to live her most beautiful life!

The MELT Babes have earned a reputation in the marketplace for encouraging each woman to embrace that they are perfectly imperfect and to celebrate the act of self-care.

MELT is THE place to enhance your outer beauty while fueling your soul. A place where all women are welcomed and can simply melt away!

(480) 819-8535

7107 E Thomas Rd Scottsdale, AZ 85251

RALEIGH

2020 39

Lindzy Plott is a lifelong North Carolinian, with over 10 years experience in the professional cosmetic industry. As the Director of Operations for Blo, the Triangle’s premier, award winning salon, Lindzy is much more than a stylist.

Whether one’s goal is to become a more well-rounded beauty professional, or to achieve a long-desired look, Lindzy’s passion is to be a faithful guide on that journey. Her joy comes from building relationships, understanding her guests’ and teammates’ true selves, and empowering them to achieve their best.

At Blo, some of Lindzy’s many roles include recruitment and on-boarding, mentorship, education, and acting as an industry liaison, on top of being a seasoned designer with multiple certifications.

As a hairdresser, Lindzy has become a specialist in, and advocate for, the transformative power of extensions.

There are few things more incredible, inspiring, and gratifying than to completely change one’s aesthetic, and even self-esteem, in just one service.

Though her husband and two boys come close…

PHOTO CREDIT: REVOLUTION STUDIOS

LINDZY PLOTT blo lindzy.plott@gmail.com

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@lindzy_blo

@lindzyplott

LAUREN SCHROEDER FAB STUDIO

Meet Lauren Schroeder. Aesthetic Visionary, Permanent Makeup Artist. Founder of FAB Studios.

Lauren is a highly sought after esthetician from Los Angeles. An “expert to the experts” since 1995, Lauren trained under world renowned plastic surgeon Peter Fodor, M.D., F.A.C.S. New to the Raleigh area, Lauren brings a successful business model straight from Southern California.

Under Lauren’s direction, FAB Studios has built a reputation of tried and true customer satisfaction, earning Lauren a loyal following of celebrity and everyday clientele alike. Lauren ensures FAB Studio is on the leading edge of rapidly changing esthetic technologies, preferring to utilize techniques that result in a natural enhancement to one’s own beauty vs. an overdone look.

Face.Art.Beauty (FAB) Studio located in Wake Forest, offers exquisite services to address all your esthetic needs, including lash enhancement, massage, corrective and preventative skin care, makeup, hair removal, permanent and semipermanent makeup.

PHOTO CREDIT: REVOLUTION STUDIOS

faceartbeautystudio.com

fabstudionc@gmail.com

1784 Heritage Center Drive., Suite 103, Wake Forest 2020 41

STACEY HEFFNER ABBOUD FABULOUSLY FLAWLESS PERMANENT COSMETICS Stacey’s life-long enthusiasm and love of makeup led her into the Permanent Cosmetics world over 14 years ago.

Her passion is helping women and men feel good about themselves, inside and out. She believes in embracing individuality and the uniqueness within us all.

Stacey is a Certified Permanent Cosmetic Artist and the owner of Fabulously Flawless Permanent Cosmetics. She owns two locations, one in Raleigh, NC and the other in Hickory, NC. She is a former Registered Nurse, Long Term Care Nursing Administrator and Home Health Care Agency Owner.

Besides being a Certified Permanent Cosmetic Artist, she is also a Licensed Paramedical Tattoo Artist, Master Microblading Artist and Instructor, Definition Brows Artist, Hair Restoration Specialist, Certified Advanced Collagen Induction Professional, Elleebana One Shot Lash Lift and Semi-Permanent Mascara Technician and Trainer and Dramatic Eyeliner Guru.

PHOTO CREDIT: REVOLUTION STUDIOS

919.637.2554 42 WWW.THEKNOWWOMEN.COM

fabulouslyflawlessnc.com

stacey@fabulouslyflawlessnc.com

SARAH WOODSON / DRYBAR Sarah Woodson fell in love with the exceptional Drybar experience and how confident she felt after the service, which is why she decided to look into becoming a franchise partner. Drybar’s over the top customer service and amazing company culture were the tipping point for making the decision to join the Drybar family.

Sarah has been able to combine her 302 Colonades Way, Suite 206, Cary

background in sales and customer service with her love for beauty and is passionate about Drybar’s mission to make women feel confident and happy. She is splitting her time between her shop in Waverly Place in Cary, and her newly opened shop in Midtown East in Raleigh.

Outside of work, Sarah enjoys life with her 2 girls, Ella (12) and Lilly (9), and their dogs and bunny. thedrybar.com

PHOTO CREDIT: REVOLUTION STUDIOS

1111 Mercantile Dr., Suite 100, Raleigh 2020 43

ANNA CHURCHILL SYNERGY FACE & BODY

With over 27 years of skincare experience, Anna Churchill began her career as a professional makeup artist and licensed aesthetician in South Florida. In 2004, she moved to Raleigh to found Synergy Face & Body, the Triangle’s only full-service spa, med spa, laser center and plastic surgery destination. What began with just 10 employees has grown into two locations supported by a team of over 70 full-time medical and spa professionals. Synergy’s plastic surgery practice features a private operating facility, and its medaesthetics department is in the Top 50 accounts nationwide with Allergan (the makers of Botox). Anna is an industry consultant and regularly contributes to various Triangle publications, like Midtown Magazine and Triangle Style Magazine. In 2018, she was awarded the Triangle Business Journal’s Women in Business Award as well as the United Arts Council’s Business Support of the Arts award for her commitment to supporting local arts.

919.510.5130 feelsynergy.com @feelsynergy PHOTO CREDIT: REVOLUTION STUDIOS

44 WWW.THEKNOWWOMEN.COM

Natural Esthetics with locations in Downtown Cary & Raleigh was founded in 2016 by Esthetican and lifelong holistic beauty and wellness enthusiast, Amanda Grace.

Natural Esthetics’ mission is to enhance natural beauty inside and out with clean, green, result driven, esthetic services and products.

With accolades such as WRAL’s Voter’s Choice Awards: Best Day Spa and a solid 5 star rating on Google, Natural Esthetics is reimagining the spa experience with a neighborly boutique feel and a noninvasive, green approach to all things skin, lashes and brows.

Amanda is an honors graduate of UNCG Bryan School of Business, member of ASCP, NALA and a lifelong health and wellness enthusiast dedicated to customized esthetic solutions through holistic practices and nontoxic products. With over 18 years of experience as an esthetician in 3 states; Resort Spa Director with Marriott, Kessler Collection, and boutique resorts, her background in the industry has provided her with exceptional hands on experience to create memorable and beneficial experiences to enhance your natural beauty.

PHOTO CREDIT: REVOLUTION STUDIOS

AMANDA GRACE Natural Esthetics Skincare Boutique 336.862.6946

amanda@naturalesthetics.org

naturalesthetics.org

2020 45

PHOTO CREDIT: ROSE TRAIL IMAGES

@garnishextensionstudio 46 WWW.THEKNOWWOMEN.COM

CANDICE MOTLEY / GARNISH HAIR EXTENSION STUDIO With nearly two decades of experience in the hair industry, Candice Motley has become one of the most sought after hair extension artists on the East Coast. Candice’s North Raleigh salon, Garnish Extension Studio, specializes exclusively in luxury hair extensions, and focuses on life-changing hair transformations. Candice believes in helping women find their confidence and fall back in love with themselves through the art of hair extensions. She has dedicated her career to perfecting her craft and has become one of only four national platform artists for Natural Beaded Rows hand tied hair extensions.

Through her work as an Educator and Platform Artist, along with inside of her own space, Candice pours back into her industry and other business owners by uplifting creatives in her community. Candice has set herself and her salon apart

919.335.9402

as industry leaders. She has hand selected and personally trained each team member to ensure they are the absolute best extension artists, and the entire team focuses on their mission of bringing joy and confidence through the art of hair extensions.

She puts that same effort, passion and joy into her community The Garnish experience has been crafted with intention and expertise, and focuses on developing deeper connections.

Candice welcomes each woman who walks in the doors of Garnish, and is ready to pour back into each of her clients to help them achieve their dream hair. She has cultivated a space dedicated to transforming women, and welcomes every woman who has ever looked in the mirror and desired something different to come sit in her chair.

info@garnish-studio.com 2020 47

ST. PETE | CLEARWATER

48 WWW.THEKNOWWOMEN.COM

ROSE JOHNSON AMELIA ROSE BEAUTY BAE BEAUTY BAR Rose is the epitome of a woman living her dream. Ever since she could remember, Rose knew she was destined for the Beauty Industry.

She began her career as a Regional Makeup Artist for one of the largest leading cosmetic lines in the world. In that position, she traveled throughout the South East. During this time, her love and passion for the makeup industry and the artistry behind it grew. As her career blossomed, she built a thriving business: Amelia Rose Beauty.

Here, she specialized in the Bridal Industry and building relationships with private clients. Rose loved what she was doing but always wanted to be part of something more. It was during that she met the amazing woman she has partnered with to create BAE Beauty Bar. BAE is a beauty sanctuary created to make each woman feel beautiful everyday. Her goal was to create an environment that will allow women to feel empowered and beautiful from the inside out. BAE Beauty Bar is just that.

PHOTO CREDIT:JESSICA FREDERICKS PHOTOGRAPHY HAIR & MAKEUP: B.A.E. BEAUTY BAR

@b.a.e.beautybar

@ameliarose.beauty

baebeautybar.com 2020 49

KATIE CHAROS // BLOND STUDIO Katie started in the hair industry at the age of 15 sweeping up hair. Licensed at 18, she fell in love with the transformative power of hair extensions. She loved to see clients eyes light up with the confidence fuller longer hair gave them.

While searching for a natural-looking healthy hair extension method, she stumbled upon a popular west coast method. After 10 years behind the chair she became the first hairstylist in the

Tampa Bay area to become certified in Natural Beaded Rows Extensions (NBR)- the original hand tied extension method.

With this groundbreaking new technique, she decided to grow a team of dedicated NBR stylists and Blond Studio was born. Katie travels across the country several times a year to bring back the latest hair trends. Blond has an upbeat collaborative atmosphere with a commitment to keeping hair healthy while their clients’ hair is enhanced with extensions.

PHOTO CREDIT: JESSICA FREDERICKS PHOTOGRAPHY

@blond_studios 50 WWW.THEKNOWWOMEN.COM

blond-studio.com

727.460.1774

Founder Alin Leslie has always had a passion for artistic and creative hair styling. Shortly after her 1993 graduation from The College of Hair Design Cosmetology School in Lincoln NE, she followed her dream to New York City where she began creating editorial and club-inspired looks with synthetic and human hair.

Smitten and mesmerized by the volume and texture that dreadlocks and hair extensions created in her styles, she began specializing in these methods and services. Dollylocks was born in 1997 with an overwhelming request for hair pieces, extensions, braids, and dreadlock additions.

In 2002, Alin relocated herself and her business to Saint Petersburg opening the very first Dollylocks Salon. Over the past 20 years Alin has worked diligently, proudly perfecting Dollylocks methods and techniques for dreadlock creation, implementation and development, including the revolutionary Dollylocks Professional Organic Dreadlocking System.™ Launched in 2011, the Dollylocks Professional Organic Dreadlock Product Line is the only 100% natural and organic product line specifically designed for Dreadlocks. The entire product line is water-soluble, residue free, vegan, gluten free, and certified cruelty free.

PHOTO CREDIT: GRACE STUDIO

ALIN LESLIE Dollylocks Salon & Dollylocks Organic Products dollylocks.com

727.471.7443

@dollylocks

2020 51

CHRISTINE WHEATON FEMME AKOI BEAUTY STUDIO Christine Wheaton, a professional hair and makeup artist with nearly 20 years under her belt, is a recognized leader in the beauty industry. As the creative force behind her Dunedin-based salon and special event beauty studio Femme Akoi, Christine and her team recently opened a second location in the Tampa Heights Historic District.

She is very active in her community and frequently collaborates with local women in business, thriving on these connections to create inspired events and opportunities. Christine is also known as mom to two spirited little girls and considers herself pretty lucky.

PHOTO CREDIT: KIMBERLY PHOTOGRAPHY

727.266.2233 52 WWW.THEKNOWWOMEN.COM

FemmeAkoi.com

info@FemmeAkoi.com

Jessica McCarry, PA-C is the physician assistant at Gayoso Plastic Surgery located in St. Petersburg, Florida. She specializes in non-surgical treatments and procedures such as injectables, threads and laser. She has a true passion for patient education and creating a treatment plan that evolves with the patient’s aging process. The best part of her job is developing lifelong relationships with her patients and making them a part of the Gayoso Plastic Surgery family.

She devotes her time with each patient listening to their goals, performing a comprehensive facial analysis with education and executing effective treatments. She is a national trainer for Allergan, the creators of Botox and Juvederm, in which she educates other providers on safe, successful injection techniques. She has years of experience in the operating room with Dr. Gayoso which gives her an in-depth knowledge of aesthetics and facial anatomy. Her goal is to be with you every step of the way in your aesthetic journey!

PHOTO CREDIT: KIMBERLY PHOTOGRAPHY

JESSICA MCCARRY, PA-C Gayoso Plastic Surgery 727.895.1515

@SunshineBeautyPA

drgayoso.com

2020 53

RACHEL KORMAN MANE STAY HAIR STUDIO

Rachel Korman struggled to find a mentor since her first day in the industry back in September of 2006. With every salon she hung her hat, including a few of the top in the industry, she would quickly realize their systems were not set up for people like her, a young stylist eager to connect on a deeper level with her clients while delivering a world class result.

These experiences led to heartbreak and a yearning for change in the industry.

But what was first a source of immense frustration became a gift for Rachel. She felt pulled by a force telling her to create what she always wished she had found and make it sustainable. She wants to answer every question and solve every problem in order to do it better. To change the way it has always been done. To include those creative souls who struggle to believe in themselves. To find the ones who work from their hearts. To deeply care and give without expectation. To help them discover their worth and then charge their worth. To ultimately unlock the truth of what makes that relationship between mentor and mentee incredibly vital.

With this mission, the Mane Stay team tirelessly pursues education in order to uncover what others consider “trade secrets� and bring them home to deliver the best possible service they can.

The Mane Stay team absolutely loves the connection they foster with each client who walks in. They invite those who are searching for a true partnership and collaboration. They discourage those looking for the old school ways of doing things. They are young, synergistic, full of energy and here to breathe life into the St. Petersburg hair scene by connecting with their clients on a more profound level than ever before.

727.337.2881 rachel@manestayhairstudio.com manestayhairstudio.com

54 WWW.THEKNOWWOMEN.COM

PHOTO CREDIT: CHRISTINA JONES PHOTOGRAPHY

2020 55

ERIKA M. FRANCIS, MD RADIANCE MEDSPA Erika M. Francis, MD and Stephanie Schlageter have spent their careers making people feel great. At Radiance Medspa, they lead a team of passionate women who have provided thousands of patients with safe and natural nonsurgical aesthetic treatments that deliver enhanced confidence and a renewed spirit.

Dr. Francis has practiced in the area for nearly 20 years, working in cosmetic medicine and emergency medicine, in which she is board certified. She has extensive training in laser lipo, PRP hair restoration, cosmetic dermatology, fillers, injectables and laser treatments.

Behind the practice, owner and director Stephanie, ensures that Radiance remains at the forefront of the industry by emphasizing training, certification, licensing and experience.

A vital part of the community since its launch in 2006, Radiance has been honored as the Clearwater Regional Chamber’s Business of the Year, Best of Belleair Community Award and regularly supports local organizations like the Homeless Empowerment Program, Habitat for Humanity and the SPCA (just to name a few) in fundraising initiatives.

PHOTO CREDIT: JESSICA FREDERICKS PHOTOGRAPHY

2894 West Bay Drive, Belleair Bluffs 56 WWW.THEKNOWWOMEN.COM

Radiancemedspa.com

727.518.7100

TAMPA

2020 57

ROSE JOHNSON AMELIA ROSE BEAUTY BAE BEAUTY BAR Rose is the epitome of a woman living her dream. Ever since she could remember, Rose knew she was destined for the Beauty Industry.

She began her career as a Regional Makeup Artist for one of the largest leading cosmetic lines in the world. In that position, she traveled throughout the South East. During this time, her love and passion for the makeup industry and the artistry behind it grew. As her career blossomed, she built a thriving business: Amelia Rose Beauty.

Here, she specialized in the Bridal Industry and building relationships with private clients. Rose loved what she was doing but always wanted to be part of something more. It was during that she met the amazing woman she has partnered with to create BAE Beauty Bar. BAE is a beauty sanctuary created to make each woman feel beautiful everyday. Her goal was to create an environment that will allow women to feel empowered and beautiful from the inside out. BAE Beauty Bar is just that.

PHOTO CREDIT:JESSICA FREDERICKS PHOTOGRAPHY HAIR & MAKEUP: B.A.E. BEAUTY BAR

@b.a.e.beautybar 58 WWW.THEKNOWWOMEN.COM

@ameliarose.beauty

baebeautybar.com

JESSY FURNIEL Meet Tampa Bay’s own Wonder Woman! Jessy is a former Grupo Puntacana concierge strategist who has hosted the likes of Oscar de la Renta, Anna Wintour and the Assouline family. She’s also the Founder and Formulator of the International Award Winning opulent organic skincare line, Adélie®, which empowers women to age with confidence.

She’s a mother, military spouse and a entrepreneur determined to elevate your skincare experience beyond industry standards by selfdeveloping skincare products that upon application quickly produce results.

She encapsulates white glove service with an eco-conscious touch. Adélie® is proudly Vegan, Leaping Bunny certified and over 95% certified organic. Utilizing directly sourced ingredients that supports women co-ops and small farmers, which empowers economic independence and fair wages.

Jessy is the Latina revolutionizing the conversation around women’s beauty after the age of 35. She sees aging as your evolution, because she believes women keep getting better as they evolve with time.

PHOTO CREDIT: MIR SALGADO PHOTOGRAPHY

inquire@adelieskin.com

adelieskin.com

@adelieskin 2020 59

ROBIN GUESS BEAU GÂCHIS COSMETICS

In 2013, Tampa native Robin Guess founded Beau Gâchis Cosmetics. Named after her two daughters, “Beau Gâchis” is French for “Beautiful Mess”.

After becoming a “statistic” of Corporate America, Robin learned quickly how to cut costs and stretch a dollar wherever possible. When she needed to buy new makeup brushes, she just couldn’t justify the high costs and sadly returned home empty handed. That moment sparked the beginning of an incredible journey of entrepreneurship, hard work and creativity.

Robin quickly decided her mission was to ensure that no woman would ever have to give up luxury beauty products because of high prices again. After exhaustive research and worldwide communications, she partnered with premier manufacturers to design and produce the highest quality of makeup brushes using the same materials as many leading brands.

Beau Gâchis is featured in numerous subscription boxes, beauty salons, MediSpas, and have been recommended on national morning shows and featured in beauty magazines.

PHOTO CREDIT: HOWIE MAC PHOTO

beaugachis.com 60 WWW.THEKNOWWOMEN.COM

@beaugachis

@beaugachisparis

KELLY SULTENFUSS, KERRY ALLGIRE, TANJA CATOE / CROWN & MANE

Crown & Mane is Tampa’s premiere blow out destination located in charming Hyde Park Village.

Co-founded by Kerry Allgire, Tanja Catoe & Kelly Sultenfuss, Crown & Mane is a product of a love for and 15 years’ experience in the beauty industry. Crown & Mane’s blow outs are tailored to suit the unique style of each client. Crown & Mane invites women to experience the luxury of styling services in a comfortable, inviting atmosphere.

PHOTO CREDIT: LUXE LIGHT IMAGES STYLED BY CANVAS FASHION GALLERY

@crownandmane_tampa

crownandmanetampa.com

813.254.MANE 2020 61

JENNIFER PULEO, APRN, MPH COLEY SIMMONS, PA-C KATE WILLIAMS, APRN-C CAITLIN GORMAN, APRN-C LINDSEY TAYLOR, APRN-C DR. GERARD MOSIELLO, MD MEDICAL DIRECTOR AND BOARD-CERTIFIED PLASTIC SURGEON Ten years ago, Faces’ owner Jen Puleo, APRN, MPH (pictured center-left), elevated the modern medical aesthetics concept by infusing the upscale historic South Tampa charm with New York City’s urban energy. The result: Faces of South Tampa. Located inside Bayshore Boulevard’s glamorous Bigelow-Helms Mansion & Carriage House, Faces of South Tampa has been the Bay Area’s Gold Standard in aesthetics and skin care since opening in 2009.

Centered around a medical team with over fifty years of combined hands-on experience, Faces has become one of the largest and most respected Medical Spas in the nation, with an unparalleled reputation for providing superior results and excellent customer service, all within a welcoming and cozy setting. Along with twenty-five other extremely talented staff members, including medical aestheticians, RNs, and client-support staff, Faces is a special place that truly brings it all together and delivers an experience like none other.

With renowned national trainers on staff and a rigorous continuing education regimen, Faces continues to be the leader and trendsetter in the aesthetic industry, staying on top of the latest advances in techniques, products, and devices used in the medical aesthetics industry; while always taking a more conservative, natural-looking and safety-first approach to all procedures they offer. From injectable treatments such as BOTOX® Cosmetic, Sculptra®, Facial Fillers, and PDO Threads, to specialty device treatments such as Ultherapy®, CoolSculpting®, Laser Treatments, and much more, Faces is THE destination for the best in beauty and anti-aging, both locally and nationwide.

813.443.5134 facesofsouthtampa.com @facesofsouthtampa 62 WWW.THEKNOWWOMEN.COM

PHOTO CREDIT: HOWIE MAC PHOTO

2020 63

LAURIE POLLICE / LAURIE POLLICE HAIR

Focused on continued learning, Laurie is committed to staying trend-savvy. Her mission is to help every woman be the best version of herself. Genuine care for her clients and building trusting relationships are just two of the keys to her success.

Laurie got her first taste of the hair extension industry over seven years ago and found an incredible tool that allows her to help women achieve an immediate transformation.

Wanting a healthier, more discrete method she discovered Natural Beaded Rows and SKW handtied methods. She became one of the first to be certified in both styles in the Bay area.

These methods are extremely discrete and top quality.

Laurie’s specialty has even caught the attention of some elite celebrity clientele. Blending her hair coloring experience with extensions gives her the ability to create a customized, seamless look for each client.

Laurie truly thrives on connecting with her clients and delivering impeccable customer service.

PHOTO CREDIT: HOWIE MAC PHOTO

@lauriepollicehair 64 WWW.THEKNOWWOMEN.COM

lauriepollicehair.com

lauriepollicehair

Inge Handing is the founder and creator of Salon Inga’ brands: Salon Inga’ est. 1988 and The Barbershop by Salon Inga’ est. 2015 with daughter, Tanja Catoe (fellow Know member & Co-Owner of Crown & Mane).

Inge came to the U.S. at the age of 22, and it wasn’t long after that where she decided to create a salon influenced largely by her training in Austria. The main goal was to provide Superior Customer Service. She does so by providing continuous education for herself and her staff which help to promote teamwork and consistency and serve as the foundation of her brands. A great accomplishment has been the implementation of the Associate Training Program.

This extensive program was created to set Stylists up for success and empower them in their career. In turn, this allows the guest to follow along with the brand motto to: Look Good and Feel Great!

PHOTO CREDIT: MIR SALGADO PHOTOGRAPHY

INGE HANDING Salon Ingá saloninga.com

info@saloninga.com

813.963.1313

2020 65

SUZANNE ANDERSON & LISA MARQUES / BLUSHROCK As Canadian-born Americans of Portuguese descent, Lisa Marques and Suzanne Marques Anderson spent their childhoods braving the snows of Montreal and their adulthoods soaking in Florida’s sun. They bonded over their love of adventuring, pizza, and aesthetics. Once upon a time, their parents told them they could do anything.

So they did.

In 2010, at a time and place where lash extensions were practically unheard of, these two sisters united in pursuit of their passion for beauty and innovation. Lisa and Suzanne remodeled obstacles into opportunities; when Suzanne suddenly developed an allergy to every eyelash extension adhesive on the market, this encouraged them to begin formulating their own products, made with carefully selected quality ingredients.

Thus BlushRock Beauty emerged, the first beauty studio devoted to quality eyelash extensions and products in Tampa, Florida. As licensed aestheticians and artists of their craft,

Lisa and Suzanne evolved as creative entrepreneurs who have revolutionized their corner of the beauty industry in terms of quality, authenticity, and professionalism.

BlushRock Beauty’s mission is to enable any woman to instantly feel more confident and glamorous. Due to the exemplary lash material and retention, it’s about simplifying beauty and makeup routines in a busy, demanding world. Thanks to the customized service, it’s about making beauty an individualized experience based on each client’s preferences and needs. Lisa and Suzanne fiercely uphold a work ethos of trust and integrity, exclusively choosing topical products that are oil-free, paraben-free, latex-free, and cruelty-free. Their love of lashing enables them to continuously conduct research, encourage new ideas, and innovate products of the highest standard.

Today, BlushRock Beauty opens its doors to women from all over, far and wide! The company has created hundreds of jobs by training aspiring lash artists, distributes 300+ products throughout the Americas, and is soon expanding to worldwide distribution.

PHOTO CREDIT: LUXE LIGHT IMAGES

blushrockbeauty.com 66 WWW.THEKNOWWOMEN.COM

1.844.BLUSHROCK

@blushrockbeauty 2020 67

DANETTE ANDERSON VIRAGO BABE

Danette was born obsessed with all things beauty, destined for a career in the industry. She worked multiple jobs as a makeup artist, and became a selftaught photographer to get her husband through grad school. She specializes in branding photography, and her unique style has made EnSepia Photography a nationally known name, with clients travelling from across the country to work with her.

While working with hundreds of women (makeup and photos), Danette was constantly searching for the most important detail to the finished face: the perfect eyelashes! While on her never-ending search, she created her own reusable (up to 25 times) luxury lash line. Virago Babe is quickly becoming the go-to lash brand for thousands of women!

Danette moved to Tampa two years ago from Richmond with her high school sweetheart and their four sons.

She is a former Mrs. Virginia and was an ambassador for NILMDTS.

@danette_and auphotographer@hotmail.com viragobabe.com PHOTO CREDIT: ENSEPIA PHOTOGRAPHY

68 WWW.THEKNOWWOMEN.COM

A breath of fresh air in a world of overfilled cheeks and duck Lips!

With a well-established and respected reputation, Loralee Koontz, PA-C, is one of the top aesthetic injectors in the Tampa Bay Area! She is known for her gentle approach and natural outcomes. Spending over 19-years in the general and cosmetic dermatology industry, she has seen major changes and growth in aesthetics. She finds the growth very exciting and is constantly searching the globe for the next best thing for her patients. Loralee believes constantly learning is imperative to delivering better outcomes. She is always finding ways to learn more and make her patients happier and happier! And that is why her business flourishes!

And while she loves learning, she also loves teaching! Loralee is a national trainer for Galderma. She trains other medical providers how to properly use Dysport, Restylane, and Sculptra Aesthetic.

PHOTO CREDIT: S & S HENDLEY PHOTOGRAPHY

LORALEE KOONTZ, MPAS, PA-C U South Tampa @usouthtampa

813.348.3700

usouthtampa.com

2020 69

CITY

index

NAME

BUSINESS

PAGE

ASHEVILLE

Brittney Rice

FLAWLESS AIRBRUSH MAKEUP + HAIR DESIGN

8

ASHEVILLE

Christine Di Benedetto & Gilda Santiago

WINK SALON

9

ASHEVILLE

Cathi Youman

LASHEVILLE

10

CALGARY

Brianna Hallet

SWIZZLESTICKS SALONSPA

12

CALGARY

Sanja Serwa

VOSSITY

13

CHARLOTTE

Blakeley Shea

B. SHEA VANITY

15

CHARLOTTE

Jackie Paynter

DRYBAR

16

CHARLOTTE

Jannie Smith

SALON J

17

CHARLOTTE

Ione Jamison and Ellen Sellers

RUCKER ROOTS

18

CHARLOTTE

Jenny Melick

ROSES AND AZALEA

19

CHARLOTTE

JoBrent Austin-Deihl

INFINITY MEDSPA + WELLNESS

20

CHARLOTTE

Priti Patel

LE PETIT SPA

21

CHARLOTTE

Nakeisha Nance

PREMIER BEAUTY STUDIO

22

CHARLOTTE

Shassity Stevenson

SHASSITY STYLES

23

CHARLOTTE

Tonya Reid

T. REID AND COMPANY SALON & SPA

24

EDMONTON

Amber Swan

BLONDE & CO.

26

EDMONTON

Ona Jetishi, Edona Jetishi & Fay Jetishi

KHROME NAIL BAR

27

EDMONTON

Jennifer Grimm

LUX BEAUTY BOUTIQUE

28

EDMONTON

TC Lopez

MAI MAKEUP

29

LOS ANGELES

Yvonne Brown, Rasanda Rivera, Melissa Brown

THE BROWN SISTERS

31

LOS ANGELES

Stephi Maron & Nicki Maron

BLUSHINGTON

32

LOS ANGELES

Robyn Fisher

MAKE-UP BY ROBYN FISHER

33

PHOENIX

Alicia Neal

BEAUTY BY ALICIA

35

PHOENIX

Luciek Mkrdichian

THE LOCAL BARBER AND SHOP

36

PHOENIX

Beate Assmuth-Ong

MANE ATTRACTION SALON

37

PHOENIX

Melissa Pruett

MELT BY MELISSA

38

RALEIGH

Lindzy Plott

BLO

40

RALEIGH

Lauren Schroeder

FAB STUDIO

41

RALEIGH

Stacey Heffner Abboud

FABULOUSLY FLAWLESS PERMANANT COSMETICS

42

RALEIGH

Sarah Woodson

DRYBAR

43

RALEIGH

Anna Churchill

SYNERGY FACE & BODY

44

RALEIGH

Amanda Grace

NATURAL ESTHETICS SKINCARE BOUTIQUE

45

70 WWW.THEKNOWWOMEN.COM

CITY

NAME

BUSINESS

PAGE

RALEIGH

Candice Motley

GARNISH HAIR EXTENSION STUDIO

46-47

ST. PETE | CLEARWATER

Christy Stross

BAE BEAUTY BAR

49

ST. PETE | CLEARWATER

Katie Charos

BLOND STUDIO

50

ST. PETE | CLEARWATER

Alin Leslie

DOLLYLOCKS ORGANIC PRODUCTS

51

ST. PETE | CLEARWATER

Christine Wheaton

FEMME AKOI BEAUTY STUDIO

52

ST. PETE | CLEARWATER

Jessica McCarry

GAYOSO PLASTIC SURGERY

53

ST. PETE | CLEARWATER

Erika M. Francis

RADIANCE MEDSPA

56

ST. PETE | CLEARWATER

Rachel Korman

MANE STAY HAIR STUDIO

54-53

TAMPA

Rose Johnson

AMELIA ROSE BEAUTY

58

TAMPA

Jessy Furniel

ADÉLIE

59

TAMPA

Robin Guess

BEAU GÂCHIS COSMETICS

60

TAMPA

Kelly Sultenfuss, Kerry Allgire, Tanja Catoe

CROWN & MANE

61

TAMPA

Coley Simmons, Jennifer Puleo, Caitlin Gorman, Kate Williams

FACES OF SOUTH TAMPA

62-63

TAMPA

Laurie Pollice

LAURIE POLLICE HAIR

64

TAMPA

Inge Handing

SALON INGA

65

TAMPA

Suzanne Anderson, Lisa Marques

BLUSHROCK

66-67

TAMPA

Danette Anderson

VIRAGO BABE

68

TAMPA

Loralee Koontz

U SOUTH TAMPA

69

TAMPA

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#bts

We snapped hundreds of photos to prepare the KNOW 2019 Books...and we had a whole lotta fun doing it!

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SPECIAL EDITION: BEAUTY 2019 The KNOW Book: Beauty Section is an annual compilation publication that recognizes all of the women featured in the KNOW Book’s Beauty section for 2019. Every woman featured in the KNOW Book has been vetted through peer-review.

Because our mission is to showcase the best and brightest, the only way one can claim their slot is through invitation.

Those featured in the KNOW Book are proven leaders, high producers, and rising stars.

ASHEVILLE | CALGARY | CHARLOTTE | EDMONTON | LOS ANGELES | PHOENIX | RALEIGH | ST. PETE | CLEARWATER

The KNOW Book is produced by KNOW Tribe, LLC. and published annually. The women featured in this issue have been vetted by their peers and are known leaders in their industry. For consideration in an upcoming volume of KNOW, go to www.theknowwomen.com, and complete a nomination form.

Bring the KNOW book to your city! Copyright 2020 KNOW Tribe, LLC., all rights reserved.

hello@theknowwomen.com | www.theknowwomen.com 2020 73