KNOW Tampa | St. Pete | Clearwater 2020

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Women you must

and do business with

vol. 3


2020 KNOW TAMPA BOOK Community Partners U SOUTH TAMPA YACHT STARSHIP CRUISES & EVENTS TAMPA BAY SPORTS COMMISSION HOWIE MAC PHOTO LUXE LIGHT IMAGES RUTH TERRERO PHOTOGRAPHY CHRISTINA DIX PHOTOGRAPHY BACKYARD FEED CO.


STATISTICS ON WOMEN-OWNED BUSINESSES women employ more than

9 MILLION people

37%

1.6 trillion 0

10

20

30

OF WOMEN EARN MORE THAN THEIR HUSBANDS

40

50

60

70

80

WOMEN FIRMS GENERATE

IN SALES

more than

OF ALL BUSINESSES ARE OWNED AND OPERATED BY WOMEN

11.3 40% MILLION firms are owned by women

SOURCE: AMEX OPEN / WOMENABLE

2020 1


Launched in 2017, The KNOW WomenTM began as a way to bring more attention to dynamic women doing remarkable things in the Phoenix metro. We knew there were an outstanding number of women impacting the community and making big strides in their industries. Our goal was to get those women out from behind their computer screens and into the public eye. Thus, we created the KNOW Book, a carefully curated publication that would feature vision-led women in a glamorous and authentic style. As the momentum grew and we recognized the need for more, we launched our Collaborative around the women featured in our KNOW Book. Our mix & mingles soon ensued and we witnessed incredible things happening. We saw our women doing business with each other, creating friendships, supporting each other, collaborating on projects together, and so much more. What started as a fun project to spotlight women, has turned into a full-blown movement. The KNOW WomenTM has expanded beyond its birthplace of Phoenix, Arizona; its aim is to launch in every major city across the United States and Canada.

Sarah Benken FOUNDER & CEO

2 THEKNOWWOMEN.COM


from the

FOUNDER & CEO

2020 3


design & layout Myra H.Ray photography Howie Mac Photo Christina Dix Photography Ruth Terrero Photography Luxe Light Images Stacy Larsen Photography ambassador Julie Tingley contributors Aubrey Jackson Melanie Griffin Synthia Fairman publisher Sarah Benken admin team Sara Mayer Ashley Scrivner Taylor Gladden public relations Mack Media Relations connect @theknowwomen @theknowwomen subscribe: theknowwomen.com 4 THEKNOWWOMEN.COM


CONTRIBUTORS

AUBREY JACKSON

MELANIE GRIFFIN

SYNTHIA FAIRMAN

Big thanks to our contributors for all their efforts and contributions to 2020 KNOW Tampa!

2020 5


PHOTO CREDIT: KSROMANO

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AMBASSADOR Sunshine. A name given to the state we live in, and as the first Floridabased communities within the Know Women collaborative, we are proud of where we call home. Sunshine. A representation of the light within each of us. When the world dimmed in the early months of 2020, the women of Tampa Bay radiated. When the days felt heavy and the hours were cold, the ladies of KNOW lifted the shadows with brightness, and offered a familiar warmth that filled every corner of our citiesproving that the “Sunshine State” is also the perfect name for the strong female leaders, creators, and entrepreneurs that nourish life in the Bay. For three full years, I’ve had the honor to serve as the ambassador for Tampa, St Pete, and Clearwater. With each new Book and at every launch, I am reminded that this role is something that fulfills a great passion of mine. This year, I realize the immeasurable blessing this opportunity really brings—not just in what I get to do, but in the authenticity of the connections that permeate our KNOW Tampa Bay community. My great wish for you in the coming year is that you soak up every bit of this celebration of sisterhood, and bask in the invigorating sunshine.

Xo,

Julie 2020 7


10 BEAUTY 16 BUSINESS

table of contents

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31

FASHION

33 FOOD & BEVERAGE 37 HEALTH & WELLNESS 43

HOME & LIFE

63

MEDIA

66

NON-PROFIT


THEKNOWWOMEN.COM COLLECTION We are a collection of highly successful, authentically driven women.

COLLABORATION We collaborate to support one another & build clout that inspires & motivates the advancement for all women.

COMMUNITY We support our local & global communities by actively searching for ways to pay it forward.

MANTRA

Lift & Rise

Nominations for the 2021 KNOW Tampa open January 2021. Follow KNOW Publications for the latest information.

theknowwomen.com @theknowwomen @theknowwomen hello@theknowwomen.com 2020 9


BEAUTY

AMI D. GOVINDARAJU DRYBAR TAMPA

Ever since Ami was a young girl, she had a difficult time dealing with her tight curls & frizzy hair. It wasn’t until her adult years that she discovered blowouts, and the happiness and confidence it brought her! She had the desire to share this discovery with the Tampa Bay Community. Ami had always wanted to be an entrepreneur. So in 2017, Ami opened up her first Drybar location in South Tampa. Inspired by the Drybar core value of “Always Be Growing,” in 2020, Ami opened up her second location in Carrollwood and also expanded to the Jacksonville market. Ami has dreams of bringing the Drybar experience to many others as she continues to grow in the Tampa Bay area! Ami lives with her husband, Santosh and their three sons, Vinay, Samay, and Savin. She loves giving back to the community, and supporting other local businesses!

PHOTO CREDIT: RUTH TERRERO PHOTOGRAPHY

12925 N. Dale Mabry Hwy 10 THEKNOWWOMEN.COM

@tampabaybuttercups

711 S. Howard Avenue


BEAUTY

JESS WALDROP - MAKEUP & AESTHETICS

Jess is a Licensed Medical Aesthetician and Makeup Artist with over 25 years in the Cosmetic Industry. She began her career as a Makeup Artist and Cosmetic Tattoo Artist and has since grown in her field as a Medical Aesthetician. Her passion is to love on her clients and give them a place to relax and rejuvenate. Jess prides herself in being someone people can open up to and be themselves. She loves to build life-long friendships with her clients and colleagues. Her goal is that every client leaves her spa knowing that they have purpose and value. In addition to the relaxation and aroma therapy, her intimate spa is meticulously cleaned and sanitized before and after each client. Jess uses the highest quality of medicalgrade skincare products along with medical treatments to give her clients results. She is very knowledgeable in her products and loves helping clients with at-home care. jesswaldrop.com @jesswaldropmua @Jess Waldrop-Makeup and Aesthetics

PHOTO CREDIT: HOWIE MAC PHOTO

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BEAUTY

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BEAUTY KATRINA RILEY AND LINDSEY CRONK ÉLAN AESTHETICS

Katrina and Lindsey own and operate the boutique Med Spa, ÈLAN Aesthetics, located in Hyde Park Village in the heart of South Tampa, Florida. Katrina has over 15 years of experience in the aesthetic industry and over 10 years of experience with aesthetic injections and facial rejuvenation. Specializing in the Art and Science of Aesthetic Medicine, Katrina has a strong passion and dedication for delivering the finest aesthetic results to her clients. She takes pride in providing natural results and is known for her gentle touch, attention to detail, and aesthetic eye. Katrina earned her Master’s Degree as an Adult Nurse Practitioner from South University in Tampa. Katrina is a National Educator and Injector Trainer for Galderma Aesthetics, providing education and hands-on training for Physicians, Nurse Practitioners and Physician Assistants. She attends National and International continuing education courses each year, most recently attending advanced trainings abroad in London, Oslo, and Paris. Katrina has been invited to sit on the Advisory Board for Galderma Aesthetics along with some of the most talented and well-respected injectors across the Nation. When she is not working, she enjoys traveling, surfing, snowboarding, volunteering and spending time with her husband and young son. Lindsey is a Nurse Practitioner and holds her certification through the American Nurses Credentialing Center (ANCC). She earned her Bachelors of Science in Nursing in 2009 and her Masters of Science in Nursing in 2014. Lindsey worked as a Nurse and then Nurse Practitioner in a variety of capacities until ultimately finding her passion for aesthetics in 2015. She provides an individualized approach to treating clients through cutting edge non-surgical methods and continues to stay up-to-date on new injection techniques to provide her patients with optimal results. In her free time, Lindsey likes to travel, spend time with her family and go hiking. elan-aesthetics.com @elan.aesthetics @katriley_aesthetics @lindsey_aesthetic_NP

PHOTO CREDIT: HOWIE MAC PHOTO

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BEAUTY LIBBY BOULTON BLOOM BEAUTY LAB

Libby Boulton’s Bloom Beauty Lab is a full service spa that brings together the best that chemistry and nature have to offer. Located on the bright and airy second floor of The Station Salon, Bloom provides the perfect setting for her unique “high maintenance hippie” philosophy of self-care. With nearly a decade of industry experience, Libby prides herself in creating customized beauty solutions for her clients. Whether it’s a dermaplane treatment or a lash lift, she is meticulous in both craft and comfort. She loves to travel the world to research ancient spa techniques and innovative treatments, then bring them back to her native Tampa. As a wife, mother, and small business owner, Libby lives by the mantra “Love what you do and you’ll never work a day in your life.” She also supports other female entrepreneurs by stocking her boutique with small batch products made by women in the USA, including Rosé All Day, her very own signature scrub.

PHOTO CREDIT: RUTH TERRERO PHOTOGRAPHY

520 N. Willow Avenue 14 THEKNOWWOMEN.COM

Bloom-beautylab.com

@bloombeautylab


BEAUTY

LORALEE KOONTZ, PA-C U SOUTH TAMPA

Be Unapologetically You…. naturally! Loralee Koontz, PA-C, is known for helping patients feel better about themselves and achieving their more authentic self…one loving injection at a time! As many women are fearful of looking unlike themselves, Loralee helps women bring out their refreshed, more confident self by providing treatments with natural outcomes. With 20 years’ experience in aesthetic and cosmetic dermatology, Loralee is always researching the best for her patients. Last year, she expanded the body contouring practice with the addition of Emsculpt which increases muscle while decreasing fat all over the body. Patients love their lifted buttocks and tighter abs! Consulting with U South Tampa, a medical aesthetic boutique, will put you in the hands of one of the top injectors in Tampa Bay. Whether it is Botox, Dysport, fillers, laser, or skincare, you can rest assured that you will be on your journey to a happier YOU! usouthtampa.com @usouthtampa

PHOTO CREDIT: HOWIE MAC PHOTO

813.348.3700

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BUSINESS

AMBER MCGREW OAKS ACCOUNTING

Amber McGrew, owner of Oaks Accounting, is your everyday superhero as a seventeen-year accountant and tax specialist, small business consultant, entrepreneur, single-mother of five and grandmother of one. Amber was born in Michigan where she studied Accounting and Management at Northwood University. She fell in love with and moved her family to Florida seven years ago, now calling Tampa her home. Amber fell in love with the intricacy and challenge of the field while filing her first tax return for her first job. After many years of dedicated work and five accounting firms, Amber was able to realize her dream of opening Oaks Accounting LLC, in 2016. Since then, she has grown a successful practice, dedicated to helping small businesses with financial and tax planning. Amber is incredibly excited to expand her Enlightened Business Consulting division and further dedicate herself to the growth of Tampa’s small business community. oaksaccounting.com 321.442.0758 admin@oaksaccounting 16 THEKNOWWOMEN.COM

PHOTO CREDIT: LUXE LIGHT IMAGES


BUSINESS

AMY MAGUIRE AND CARLYE MORGAN SHUMAKER ADVISORS FLORIDA, LLC

Carlye Morgan and Amy Maguire set high standards for themselves and their work on behalf of their clients. As Principals with Shumaker Advisors, they are committed to the community and serve in many capacities. A 4th generation Tampanian, Carlye supports businesses and nonprofits that also call Tampa Bay home. Carlye strategically assists organizations with public affairs and government relations at local and federal levels. She advises companies on strategic relationship building with business and government leaders and lobbies for education reform, across many sectors. Dedicated to serving her community, she sits on the boards of Athena Society and East Tampa Academy. A constant advocate, Amy has lobbied for children’s issues, health care, workforce development, and the environment, to name a few. Her corporate social responsibility and community impact work spans many industries as she directs companies to ‘engage for good.’ Dedicated to economic empowerment for women, Amy is an author, hosts a podcast, and spends her volunteer time focused on early learning and social equity. shumakeradvisors.com @ShumakerAdvisors /company/shumaker-advisors-florida

PHOTO CREDIT: CHRISTINA DIX

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BUSINESS

ANNE BLOOMQUIST TAMPA YARD GREETINGS

Anne Bloomquist created Tampa Yard Greetings in April 2018 knowing there was a better way to celebrate birthdays, graduations, anniversaries, holidays and all special occasions. From flamingo flocks to giant, customizable signs, the company has seen exponential growth in the last two years. Today there are six affiliates from Key West to Atlanta. While Tampa Yard Greetings primarily provides rentals, Anne additionally launched a product line, Thankful Times Signs. The line focuses on seasonal signs and messages with the Thankful Turkey and Booed Ghost among the most popular this season. All products are made in Tampa. When not installing yard signs, Bloomquist stays busy as a mom, wife and realtor in the Tampa community. A former University of Oklahoma tennis team captain, she can also be found on the tennis courts in her free time. www.tampayardgreetings.com info@tampayardgreetings.com @tampayardgreetings

PHOTO CREDIT: CHRISTINA DIX PHOTOGRAPHY

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BUSINESS

APRIL ROSE GRAJALES J.P. MORGAN

As a champion of high school math competitions, April has always enjoyed working with numbers, solving problems, and leading a winning team. April is a 17-year veteran of the financial services industry who leads a team of professionals for J.P. Morgan’s Multinational Corporation clients in North Florida. In this role, she helps clients succeed through the combination of J.P. Morgan’s unparalleled products and services as well as her own experience and expertise in helping companies grow and create efficient banking structures. April is passionate about giving back by empowering the next generation of female leaders. In her free time, she co-leads a Girl Scout troop, mentors college students, and volunteers with her alma mater, The University of South Florida. April is also a Board member of the USF Foundation and the Tampa Chapter of the Organization of Women in International Trade. She also finds time to sharpen her math skills through the occasional Soduko puzzle! april.r.grajales@jpmorgan.com /aprilgrajales jpmorgan.com/cb PHOTO CREDIT: RUTH TERRERO

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BUSINESS

CHRISTINE TURNER CHAPPELLROBERTS

When businesses have challenges, Christine sees the path to solutions from the start. As Executive Vice President, Christine leads the strategic vision for many of ChappellRoberts’ clients and community initiatives. A true marketing expert and creative industry pro, Christine executes branding with an eye for driving results through calculated methodology. Her specialty area is designing marketing programs that boost effective growth and brand alignment. A graduate of the University of South Florida, Christine is committed to strengthening the communities of Tampa Bay. She dedicates time on the boards of USF’s Alumni Association, Tampa Bay Chamber, the Tampa Downtown Partnership and Greater Tampa Swim Association. Christine has previously served on the board of Tampa Bay Businesses for Culture and the Arts and is a former chairman of Leadership Tampa Alumni. ChappellRoberts.com /christinemturner 1600 E. 8th Avenue, Ste. A-133

PHOTO CREDIT: CHRISTINA DIX PHOTOGRAPHY

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BUSINESS

DIANE BAILEY MORTON BANK OZK

Diane Bailey Morton has been practicing law in Tampa Bay for over thirty years. Beginning as an Assistant State Attorney she handled high profile cases involving child abuse, sex crimes and homicide. She formed her own law firm focusing on Labor and Employment eventually becoming General Counsel of the Tampa Police Union and the Tampa Firefighters. In 2015, she became General Counsel and CHRO of C1 Bank, a community bank based in St. Petersburg, Fl. Currently, she is the Executive Vice President of the Professional Practice Group in Tampa Bay at Bank OZK, working with law firms and other professional practices. Diane has served on numerous nonprofit Board of Trustees including American Stage, USF Alumni Association, Great Explorations the Children’s Museum, St. Petersburg Opera Company, and Tampa Bay Businesses for Culture and Arts (TBBCA).

PHOTO CREDIT: CHRISTINA DIX PHOTOGRAPHY

Diane.Morton@ozk.com

OZK.com

/Diane Bailey Morton 2020 21


BUSINESS

ERICA DIANGELO DIANGELO LAW

Combination of legal nerd and creative entrepreneurs is the best way to describe Erica. After practicing law at a small firm and spending tireless days in court rooms, fighting battles that could have been prevented, Erica was looking for a way to merge her passion for entrepreneurship and personal growth with her legal skillset. After moving to the Channel District in the heart of Tampa, she became immersed in the flourishing startup ecosystem and her calling was clear. Erica began using her legal skills to focus on protecting business owners, avoiding costly legal battles, and laying foundations for growth. Supporting small business and encouraging others to use their gifts and talents to pursue their passions and be the best version of themselves is the mission of Erica’s law firm, DiAngelo Law, and still what drives Erica to do what she does today. diangelolaw.com erica@diangelolaw.com @diangelolaw PHOTO CREDIT: LUXE LIGHT IMAGES

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BUSINESS

ERIN CASSIDY ELSER MAJESTY TITLE SERVICES, A DIVISION OF LANDCASTLE TITLE GROUP, LLC

Erin Cassidy Elser is the Director of Operations for Majesty Title Services. She is a Licensed Title and Escrow Agent with a demonstrated history of providing innovative solutions for her client’s real estate needs. Erin holds an MBA from the University of Tampa and a BS from the University of Florida. She is a civic-minded community leader, who is passionate about connecting people, serving those in need, and bettering Tampa Bay for all who live, work and play here. She is the 2016 Deanne Dewey Roberts Emerging Leader of the Year Award Winner with the Tampa Bay Chamber of Commerce. She is also a 40 under 40 honoree with The Business Observer. Erin and her sister, Kelly co-host a Podcast called Millennials360Life focused on home-buying tips, generational trends, social media marketing, and advice on how to stay authentic, personally and professionally. Erin lives in South Tampa with her husband Keith, stepdaughter, Veronika and their dog, Meatball. eelser@majestytitle.com 813.831.3885 4006 S. MacDill Avenue

PHOTO CREDIT: LUXE LIGHT IMAGES

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BUSINESS

LAURA LAY CONSTRUCTION SERVICES, INC. OF TAMPA

Laura Lay is the Director of Business Development, Marketing and Philanthropy for Construction Services, Inc. of Tampa, which is known throughout the state for their awardwinning excellence in commercial construction and charitable contributions. Laura was born and raised in Tampa and is driven personally and professionally to “build” a legacy for her adopted daughter in a field that, 20 years ago when she started out, was dominated by males. Her vision to build a better Tampa, isn’t just through bricks and mortar. She created a philanthropic arm of CSI, 10 years ago, called CSI Cares. To date, CSI Cares has donated millions of dollars back into our community and has won countless awards. Laura and her husband, Fred, were the first couple to receive a Lightning Community Hero Award. Fittingly, they were honored at a game on Valentine’s Day. Laura attributes her success God and her loving and supportive spouse. csioftampa.com LauraLay@csioftampa.com @csioftampa PHOTO CREDIT: CHRISTINA DIX PHOTOGRAPHY

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BUSINESS

LAURA WEBB WEBB INSURANCE GROUP

Laura Webb is a native Floridian and grew up on the east coast. She now lives in Tampa, where she is the owner and President of Webb Insurance Group. Her agency provides home, auto, and business insurance on behalf of multiple companies. She loves to empower women especially those that she employs! She earned her Bachelor’s and Master’s degrees in Special Education from Florida State University and worked as a teacher in Pasco County. Laura is currently the President of the Board of Directors for the Girl Scouts of West Central Florida. She is a current member of the Global MyEO Committee for Entrepreneur’s Organization, Past President of the Tampa Bay chapter of the Entrepreneurs’ Organization, and a member of the 2016 class of Leadership Tampa Bay. Her community involvement also includes the South Tampa Chamber of Commerce and the Tampa Bay Seminole Club. She recently obtained her private pilot’s license.

813.887.5531 WebbInsGroup.com @Webbinsgroup

PHOTO CREDIT: HOWIE MAC PHOTO

2020 25


BUSINESS

MELANIE S. GRIFFIN, ESQ. SPREAD YOUR SUNSHINE

A Business Litigation and Employment Law Attorney, Melanie is a Past President of the Central Florida Association for Women Lawyers and Florida Bar Young Lawyers Division and President-Elect of the Hillsborough Association for Women Lawyers. She’s been recognized by Super Lawyers eleven consecutive years and Best Lawyers in America five consecutive years, receiving the Florida Bar Most Productive Young Lawyer Award, TBBJ BusinessWoman of the Year Angie Joseph Excellence in Mentorship Award, Florida Bar YLD Outstanding Woman Lawyer of Achievement Award, Florida Bar SSFS Mentor of the Year Award, and FSU College of Law Alumni Association Service Award. In 2017, she founded Spread Your Sunshine to effect positive change in others. An inspirational speaker and sought-after business consultant, Melanie has appeared on national and international stages and helped businesses, including Fortune 500’s. Her empowering stationery and celebratory gifts earned her an Emerging Artist spot at the 2020 National Stationery Show. SpreadYourSunshine.com @SpreadYourSunshine /SpreadYourSunshine PHOTO CREDIT: HOWIE MAC PHOTO

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@sunshine_women


BUSINESS

NICOLE STOKES, MA, RICP, CLU©, CLTC, CHFC© MANAGING DIRECTOR AND FINANCIAL ADVISOR NORTHWESTERN MUTUAL

Nicole’s unique gift is connecting her client’s financial goals to a meaningful action plan. Her business background is extensive, as she has been with Northwestern Mutual since 2011 and most recently became the Managing Director of the New Tampa Office. It’s no secret that the finance world can be intimidating for women, but Nicole is passionate about breaking down this barrier by not only serving female clients but developing young talent in our industry. She currently serves on the board of directors for the Northwestern Mutual Women’s Field Association, whose mission is to unify and grow the community, amplify the voice, and influence priorities to positively impact the experiences of all women at Northwestern Mutual. Outside of her profession, Nicole serves on many women’s focused initiatives, such as the Athena Society, founded a women’s only non-profit enterprise, Ehkos Foundation, and is a Girl Scout Troop Leader for her three daughters.

nicolestokes.nm.com /nicole-stokes-58922710 @nicole.stokes.1610

PHOTO CREDIT: RUTH TERRERO

2020 27


BUSINESS

STEPHANIE MARKESE AND ASHLEY JAROCKI LIVE BOLD AND BOSS UP PODCAST/ NEXTPATH CAREER PARTNERS

Stephanie Markese and Ashley Jarocki are partners at NextPath Career Partners and Co-Creators of the podcast Live Bold and Boss Up. NextPath Career Partners is created to help businesses find the best talent. NextPath is a certified minority, women owned business created by leading industry veterans to raise the bar on what a recruitment firm should be. Steph and Ash felt a need to continue to add value which is why they also created Live Bold and Boss up podcast. They are here to not only share experiences, challenges, successes and also have meaningful conversations with decision-makers in the workplace such as CEOs, entrepreneurs, professional athletes, and more! Live Bold and Boss Up podcast strives to educate and elevate while having fun doing it! Get ready to boss up! Steph and Ash are Alumni NFL Cheerleaders for the Tampa Bay Buccaneers and both wives, mommies of 2 gorgeous babies integrating work and life! liveboldandbossup@gmail.com @ live_boldandboss_up_ /company/live-bold-boss-up PHOTO CREDIT: CHRISTINA DIX PHOTOGRAPHY

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BUSINESS

VANESSA CHARLES AMPLIFY Vanessa Charles’ formal schooling in Women’s and Gender Studies pales in comparison to her lifeskills as a feminist in business. Her work in helping womxn entrepreneurs awaken their confidence, find their courage, and unleash their purpose has taken center stage since creating her premiere event, AMPLIFY. She believes all womxn deserve economic power and is passionate about helping them make money AND be happy. Vanessa guides womxn from exhausted and unheard, to remembering and celebrating why they started their business. Her expertise is helping highachieving entrepreneurs firm the foundation on which their businesses are built to exceed goals and milestones. Why? Because womxn will be heard! AMPLIFY 2021 will be held at The West Events in Madeira Beach, FL. She is taking the lead in transforming the powerful female business owner. In essence, her entire life has been crafted to make an impact for this very moment in our history.

PHOTO CREDIT: LAURA MARTINEZ VENUE: THE WEST EVENTS

AMPLIFYTheEvent.com

iamvanessacharles@gmail.com

@iamvanessacharles 2020 29


BUSINESS

YVETTE SEGURA USAA

As the Regional Vice President for USAA in Tampa, Yvette provides leadership to 3,700 employees and is the senior officer in Florida. She is a passionate leader, mentor, volunteer and community advocate. Arriving in Tampa in 2015, Yvette quickly established her presence in the community. Her goal is to promote diversity, encourage inclusion and demand equity in all she does. Yvette’s commitment to civic engagement includes the business and military communities and young professionals. She is an Air Mobility Command Civic Leader. Her involvement in the business community includes the Tampa Bay Chamber where she will serve as Chair in 2021. She is active with the Tampa Bay EDC, the Tampa Bay Partnership and local universities and non-profits. A proud daughter of a USAF veteran, Yvette enjoyed moving around the country as a youth and continued doing so in her professional career. She and her husband now call Tampa home. yvette.segura@usaa.com ysegura902@gmail.com /yvette-segura-40b6ba32 PHOTO CREDIT: RUTH TERRERO

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FASHION JESSICA RIOS ARDEN BRIDAL & BOUTIQUE AND ALL BRIDES 2 BE

After taking the traditional route, Jessica, founder and owner of All Brides 2 Be and now a second location Arden Bridal & Boutique Tampa, went to college, graduated with a degree in Bio-Medical Science and took a “safe” job working as a Territory Manager with a pathology lab. After enduring a second layoff within a two-year span, Jessica had enough. She was tired of leaving her fate in the hands of others. With lots of encouragement from her husband, she took the leap of faith and started a business centered around a life-long passion... Fashion. And much more than Fashion, Jessica has a deep compassion for others and helping them find the perfect attire for each of their special occasions. Coming from a world of primarily cancer research has really opened Jessica’s eyes and has given her so much gratitude for all life’s special events.

@ardenbridal @allbrides2be @allbrides2betuxedoandformalwear

PHOTO CREDIT: CHRISTINA DIX PHOTOGRAPHY

2020 31


FASHION JOAN GONZALEZ LOLA DE MENORCA

Joan Gonzalez, the owner of Lola de Menorca, found her inspiration to start her shoe business by literally walking in her own shoes; more specifically, a pair of handmade leather sandals purchased while on vacation with her family years back. When she was unable to find the same quality and European craftsmanship in the states, she returned to Spain in search of another pair. Pairing a business owner background with a love and appreciation for fashion and quality products, it wasn’t long after that Tampa-based Lola de Menorca was born. Joan, also a busy wife and mother of two, now sells a wide variety of the popular sandals on her website as well as supplies them to local vendors. “I’ve received so much wonderful feedback from customers thanking me for their favorite pair of shoes,” she exclaims/ “The moms especially thank me for providing something beautiful... but also very comfortable!” LoladeMenorca.com @lolademenorca Joan@lolademenorca.com

PHOTO CREDIT: RUTH TERRERO PHOTOGRAPHY

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FOOD & BEVERAGE JOANNA OLSEN COYOTE UGLY

Joanna once walked into a bar full of confident women and upbeat music that had a boisterous atmosphere and instantly knew she wanted to be apart of the action. Determined, she became partners with the owner... and the rest is history. Joanna now reflects years later on how one decision helped her own and operate multiple coyote ugly bars - arguably the most famous bar on the planet. That’s the story of Joanna Olsen. She combined her degree in architecture from the University of Georgia and business acumen as a nightclub owner in Atlanta and became partners with Lilianna Lovell, founder of Coyote Ugly Saloon. Joanna owns multiple nightclubs and bars, including the buildings where they are housed, and homes throughout the country. Her heartbeat for entrepreneurship mixed with her desire to uplift women allows her to continue to grow. Whether it’s teaching her employees how to serve in the melting pot of Coyote Ugly or flipping homes and investing in commercial real estate, Joanna lives her life with purpose in her power.

PHOTO CREDIT: HOWIE MAC PHOTO

1722 East 7th Avenue

@coyoteugly813

joannacoyote@yahoo.com 2020 33


FOOD & BEVERAGE

KATHRYN TERRAFERMA BAYSHORE BISCUIT COMPANY

Kathryn was inspired to start Bayshore Biscuit Co. in 2016 by her namesake and maternal grandmother. Grandmother “Toosie” (what those close to her call her) was the one that first taught Kathryn how to make buttermilk biscuits on an antique marble pastry table. Kathryn went on to graduate from the Le Cordon Bleu. Bayshore Biscuit was founded with the simple principle of wanting to bring the love and joy she associates with her biscuits to Tampa. Every biscuit is made by hand with no shortcuts, she believes the extra time she takes is worth it for the final result. She has six signature flavors available year round and rotates a select few seasonally. One flavor that has a special place on the menu is the Strawberry Biscuit with a decedent Strawberry Glaze, an ode to Plant City, where she grew up. Kathryn resides in South Tampa with her husband Frank and son Jackson (2). Kathryn@bayshorebiscuit.com bayshorebiscuit.com @Bayshorebiscuitco

PHOTO CREDIT: HOWIE MAC PHOTO

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FOOD & BEVERAGE

KRISTINA LAVALLEE THE CAKE GIRL

Meet The Cake Girl! Born and raised in Puerto Rico, Kristina Lavallee is the owner of Tampa’s award-winning bakery The Cake Girl. Kristina’s dreams of owning her own bakery started at a young age, while working side by side with her mother, Margarita Perez, who is a Chef. Kristina attended the University of Central Florida Rosen College of Hospitality Management where she obtained two bachelor’s degrees in Hospitality Management and Food Service & Restaurant Management. Kristina moved to Tampa in 2013 when she married her husband, Kirby, shortly after the team created The Cake Girl and founded the business. The Cake Girl specializes in made from scratch custom cakes, mini cupcakes and gourmet ice cream. Kristina has big plans for The Cake Girl and is actively building a new store in Wesley Chapel, FL. When not at the bakery you can find Kristina spending time with her family and two dogs, Nala and Kali. thecakegirl.com info@thecakegirl.com @thecakegirlllc

PHOTO CREDIT: CHRISTINA DIX PHOTOGRAPHY

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FOOD & BEVERAGE

MARISSA STRATTON SALUMI CUSTOM CHARCUTERIE

Raised in Tampa, Florida, this creative powerhouse is a successful entrepreneur in the food styling and photography industries. Through her custom charcuterie business – SALUMI custom charcuterie – Marissa has mastered the ability to transform food into art, serving up her innovative skills one sweet or savory board at a time. Her creative eye can also be found behind the camera lens, with Marissa Stratton Photography, which grew from her desire to freeze time as she watched her four young children grow. Through her photography she shares both art and her heart, capturing people, emotion and moments that are often missed but are forever treasured. salumi.tampa@gmail.com 813.451.7323 @salumi.tampa

PHOTO CREDIT:STACY LARSEN PHOTOGRAPHY

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HEALTH & WELLNESS

GLYSSEL SANTIAGO COOPER SANTIAGO THERAPY CENTER

Glyssel Santiago Cooper is the fearless force behind Santiago Therapy Center (STC). With the passion and drive inherited from her father and ambition instilled by her mother, Glyssel continues to grow her family practice, offering the best physical therapy care in Tampa Bay. In 2016 Glyssel singlehandedly led the re-branding and expansion of her family practice. She works diligently with local doctors and attorneys to ensure STC’s patients are receiving the best care, whether it be from an auto accident or a child with developmental delays. COO, wife, mother of two, and Development Director at Bayshore Christian School are just some of the significant roles she holds. Glyssel’s selfless persona is evident in all she does. She holds a degree in Organizational Communications from the University of Central Florida and a Master’s in Business Administration. She enjoys traveling with her family, reading and vlogging all things affordable fashion finds. info@santiagotherapycenter.com @santiagotherapycenter santiagotherapycenter.com

PHOTO CREDIT: RUTH TERRERO PHOTOGRAPHY

2020 37


HEALTH & WELLNESS

JEANNIE ABREU MANTRA FITNESS

Feel the burn in 50 minutes in one of the hottest new trends in fitness with the only Lagree fitness studio in the Tampa Bay Area: Mantra Fitness. Mantra focuses heavily on core stabilizing exercises. With more strength and stability in your core, the better the chances of preventing injury and maintaining good alignment and posture. Co-owner Jeannie Abreu is a Pilates guru who fell in love with the Megaformer mixed with the mindset Mantra offers. With limited class sizes and communityfocused owners and instructors, Mantra offers the individualized attention craved within the fitness community. Jeannie believes in the power of supporting other women in and out of the studio. She joins KNOW Women to grow her community so she can share and gain wisdom from other high-achieving, heart-centered women. When she’s not helping you build a strong core, she loves spending time with her wonderful husband and their two little boys.

PHOTO CREDIT: CHRISTINA DIX PHOTOGRAPHY

Mantrafitness.com

38 THEKNOWWOMEN.COM

@jeannie_samantha

@mantra_fitness


HEALTH & WELLNESS

KATIE REHBERG, MSPAS, PA-C ACADEMIC ALLIANCE IN DERMATOLOGY

As a teen, Katie hated her skin. She wouldn’t go out, would wash her face numerous times, reapplying makeup covering her acne. These early experiences influenced Katie to pursue a career in dermatology. Katie Rehberg is an experienced Physician Assistant specializing in Medical & Aesthetic Dermatology. She is part of Academic Alliance in Dermatology, a full service dermatology practice with an array of services that include pediatric & adult dermatology, Mohs surgery, dermatopathology, aesthetics & research. This practice has been in the local community for 33 years & is led by Dr. Vasiloudes, board certified Dermatologist & Pediatrician, and highly skilled MOHS surgeon. Katie brings her own relatable skin care problems to her empathic treatment of her patients; understanding that great healthy skin and confidence go hand in hand. She graduated from USF with a Biomedical Science degree and attended University of Alabama at Birmingham for her Masters. She has a passion for skin health & skin care from psoriasis to skin cancer, acne to aesthetics. Katie is a master injector trained & certified in Botox, fillers, Sculptra, Kybella, microneedling PRP and laser treatments. Katie lives in Sunset Park with her husband Blake, & two boys, Jack & Davis. She is a member of the Junior League & Horizon Church. academicALLderm.com PHOTO CREDIT: LUXE LIGHT IMAGES

@Academic Alliance in Dermatology @SkinCareWithSunshine 2020 39


HEALTH & WELLNESS

PHOTO CREDIT: CHRISTINA DIX PHOTOGRAPHY

40 THEKNOWWOMEN.COM


MARTHA KAPITZ M.D. TARA SOSNA M.D. MICHELE AMOROSO M.D.

outstanding and personalized care. They treat women from adolescence to seniors with care including prenatal care, individualized management of labor and delivery, high risk

JAYME MITCHELL M.D.

pregnancies, preventative annual care and

ANGELA GONZALEZ M.D.

screenings, reproductive and contraceptive

WOMEN’S CARE FLORIDA

management, infertility treatment, management

The mission of Women’s Care Florida is to

minimally invasive techniques.

improve the health of women every single day.

These five ladies are all working moms and

Board certified obstetricians and gynecologists

wives and can relate to their patients. They are

Drs. Amoroso, Sosna, Kapitz, Gonzalez and

approachable and empathetic and understand the

Mitchell are the women partners of Bay Area Ob-

importance of having a trusted doctor by your

Gyn, a practice within Women’s Care Florida with

side. They are sensitive to the intimate nature

locations in Tampa, Brandon and Ruskin.

of women’s issues and enjoy contributing to the

The doctors all trained at excellent programs

special moments in their patient’s lives. These

standard of quality care to their patients. They provide comprehensive and compassionate

813.685.0232

of menopause and other conditions. They perform office and hospital surgeries and offer up to date

throughout the country to provide the highest

womenscarefl.com

5016 W. Cypress St. Tampa, FL 515 S. Kings Ave. Suite 2000 Brandon, FL 948 Cypress Village Blvd. Ruskin, FL

women are passionate about what they do and love the lasting relationships they form with their patients and their families.

ob-gyn services and are dedicated to providing

2020 41


HEALTH & WELLNESS

DR. LOURDES “MILLIE” CORTES WANG AND CORTES DENTAL. ADULT, PEDIATRIC AND ORTHODONTIC DENTISTRY

Over the course of the last 15 years in the Tampa Bay area, Dr. “Millie”, has had the privilege of serving and caring for many pediatric and adolescent patients at Wang and Cortes Dental, the practice that she co-founded with her husband. If you ask her what she is most proud of today; she would readily tell you with a huge grin, about how rewarding it is to see her patients from the time they were little ones coming in to see her to how they have now graduated from high school with healthy confident smiles ready to take on the world! As a mother of two elementary age children, she knows all too well the delicate balance needed to succeed both professionally and personally. Over the years, as the needs of her patients’ have grown so has her practice. From three treatment rooms to now twelve, her practice most recently added an Associate Pediatric Dentist and also an Orthodontist. “I’m proud to have served this community for so many years and look forward to many more ahead!” yoursouthtampadentist.com 4212 South Manhattan Ave. PHOTO CREDIT: STACY LARSEN PHOTOGRAPHY

42 THEKNOWWOMEN.COM

813.253.3679


HOME & LIFE

ALI ST CYR BROKER/OWNER TOMLIN ST CYR REAL ESTATE SERVICES

Ali St Cyr is the proud Broker/Owner of Tomlin St Cyr Real Estate Services, a revered real estate company in Tampa Bay that helps buyers and sellers make the most important financial decisions of their lives. She began her career in Real Estate in 2013 and became among the top 1% of producers in less than three years. She started Tomlin St Cyr Real Estate Services in 2015 and built an incredible team of leaders that all emanate the Go-Giver philosophy to “provide more in value than you receive in payment”. Ali is recognized by the Tampa Bay business journal as a 2015 Up & Comer and the 2020 Business Observer’s 40 under 40 for not only her dedication to exceptional real estate service but also her board involvement in the community. Celebrating the pride of homeownership, in the city she loves, is what fuels Ali’s passion for Real Estate. tomlinstcyr.com @Ali Sells Tampa Bay 813.294.3070

PHOTO CREDIT: CHRISTINA DIX PHOTOGRAPHY

2020 43


ON the RISE

... Women to Watch

JESSICA SANTANDER Project Moment Designs projectmomentdesigns.com

JORDAN RIDNER

Carefully Curated Events IG: @carefullycuratedevents

HEATHER HAMILTON

Minimalism & Organization Coach thepeoplecoach.com 44 THEKNOWWOMEN.COM


HEATHER WALSH It’s All EZPZ itsallezpz.com

SUSAN CAPODANNO A Good Night’s Sleep agoodnights-sleep.com

ADRIENNE MILLER Co-Pastor, Locale Church locale.church

MICHELLE TURNER Savills savills.us

K.A. LEIGH

Brudders’ Books bruddersbooks.com 2020 45


HOME & LIFE

AMBER LEWIS BERKSHIRE HATHAWAY HOMESERVICES

Amber Lewis joined the Tampa Bay community in 2005 to attend the University of Tampa and immediately fell in love with the city. She has been personally investing in real estate for over a decade and understands the value of building equity in a home. Amber has had the opportunity to work with the Tampa Bay Buccaneers and Tampa Bay Lightning, representing both organizations in the community. She is an active member in the Junior League of Tampa and Leadership Tampa Bay. Amber loves building relationships and getting to know clients’ needs when guiding them through the process of selling or purchasing their home. She makes sure the real estate process is clearly explained and that her buyer’s and seller’s expectations are exceeded. Living in South Tampa with her husband, toddler son and bullmastiff dog, Amber can often be found outdoors at Armature works, Bayshore Blvd or the Tampa Riverwalk; enjoying the beautiful weather.

ALewis@bhhsflpg.com 813.553.4663 @AmberTampasRealtor PHOTO CREDIT: RUTH TERRERO PHOTOGRAPHY

46 THEKNOWWOMEN.COM


HOME & LIFE

BERNADETTE PELLO LIVINGSTONE ACADEMY

Bernadette Pello was born and raised in New York. It was there that she learned the importance of family, the benefit of hard work, and how a great Italian meal can bring everyone together. Not long after relocating to Florida, she and her husband Chris identified an opportunity to provide educational options for children with unique learning needs. Together they started Livingstone Academy, now serving families on four campuses. To help grow her business, Bernadette became an engaged member of the Greater Brandon Chamber of Commerce. Today, she serves as their 2020 Chairman of the Board leading leaders from a variety of industries towards a common goal. Rounding out her passions, you will often find Bernadette in the kitchen cooking with her son Michael. As a family, they run Pasta Monsta, a food truck that makes fresh, Italian eats. Family, hard work, and food – That’s Bernadette’s life. That’s amore! livingstoneschools.org @Bernadettepello bpello@livingstoneschools.org

PHOTO CREDIT: RUTH TERRERO PHOTOGRAPHY

2020 47


HOME & LIFE

PHOTO CREDIT: LUXE LIGHT IMAGES

CHARLOTTE KAY YENSEN BACK OFF BANDS,LLC

Although Charlotte Kay Yensen has a thriving nursing home Medicaid filing company, her true passion is children. Charlotte has two daughters and her main concern is their safety. She knows the fear of having an elementary or middle school child who cannot defend themselves against an attacker. In response, Charlotte has devised a wearable alarm band that give children the fighting chance they deserve to survive a dangerous situation. Back Off Bands are attractive alarm bands with interchangeable colors and faceplates for boys and girls to choose from. With the press of a button, a 100-decibel alarm will abruptly scare away any person with ill intentions. Charlotte plans to provide underprivileged children living in high crime areas, with the help of local community sponsors, FREE Back Off Bands! She plans to expand her company to high school and college students mid 2021. “Now our children and grandchildren can be protected.� backoffbands.com 48 THEKNOWWOMEN.COM

Charlotte@backoffbands.com

@backoffbandsus


HOME & LIFE CHRISTINA BARRETT LUXE LIGHT IMAGES

Christina is a Florida native with an obsession for making people feel beautiful. She believes wholeheartedly that a boost of self confidence can be life-changing. With a thriving photography business and a busy family she gets what it’s like to be trying to do it all and do it well. She specializes in photography for women because she knows how important it is to carry confidence in everyday life. A pretty photo is a sweet reminder to celebrate who you are just as you are. Whether it’s boudoir, beauty or branding she’s got you covered with beautiful photos and a jolt of self confidence. We all need that! Shooting with Christina is like meeting up with a girlfriend. Her sessions are specifically tailored to you. She has a fabulous client wardrobe and even provides professional hair and makeup! She’s all about giving you images that don’t change you but highlight you as your best self on your best day. Her gorgeous studio is located in downtown St. Pete and has everything you need for the photo session of your dreams! LuxeLightImages@Icloud.com luxelightimages.com @LuxeLightImages

PHOTO CREDIT: LUXE LIGHT IMAGES

2020 49


HOME & LIFE

CHRISTINA DIX PHOTOGRAPHY

Christina is a wedding photographer based in the Tampa Bay Area. Christina’s passion for creativity and capturing life’s precious moments led her to found her sister company Love to Love Photography, LLC in 2012. She has been featured in a number of State and National publications including Florida Bride, Southern Bride, and How They Asked by the Knot. She has also had the opportunity to work with local charities such as the Children Cancer Center in Tampa Bay. If Christina isn’t photographing a wedding, you can find Christina with her family, her husband Josh and 3 sweet girls, Aulani, Zara and Luna. Most likely, you can find Christina and her family spending time at Universal Studios or lounging around at home, eating pizza! Being a girl mom, Christina makes sure to instill the same qualities into her own daughters that photography and the Know community has given her, courage and confidence. The sky’s the limit! christinadix.com @thechristinadix PHOTO CREDIT: RUTH TERRERO PHOTOGRAPHY

50 THEKNOWWOMEN.COM


HOME & LIFE

DEVAN WEISSER CENTURY 21 LIST WITH BEGGINS

In just eight years of Real Estate, Devan Weisser sold more than 100 million dollars in the Tampa Bay Area, the city she adores. She prides herself in her loyal clientele, and their continued trust in her. Devan specializes in the development of new construction projects, aiding in the selection process while managing marketing and sales. It is helping anyone move in and around Tampa that she finds most fulfilling. Since 2012, Devan has consistently earned prestigious Century 21 awards and was even asked to represent their company in a live ESPN commercial. For Devan, real estate isn’t a job; it’s a passion.

PHOTO CREDIT: LUXE LIGHT IMAGES

1501 S. Dale Mabry Hwy, Suite A1

@devan_weisser

321.591.9308 2020 51


HOME & LIFE HEATHER OMOIKE BROWN SUGAR EVENT CO.

Brown Sugar was born out of Heather’s love of design and bringing people back to the table. Brown Sugar is a magical, custom dining experience designed around a unique floor table. Whether you choose to dine in the comfort of your home or at the beach under the stars Heather’s mission stays the same; to inspire joy and happiness by bringing families together for life’s sweetest moments. “Brown Sugar represents my sweet brown sugar babies that inspire everything I do. They add joy and happiness to my life and everyone around them which is the foundation of our company. They represent unity and the coming together of two very different worlds. Brown Sugar represents my southern heritage and my mama’s cooking which fashioned my love for bringing people together. It is the sweetness we sprinkle onto every event that we touch, which infectiously spreads to all those we come into contact with.”

PHOTO CREDIT: CHRISTINA DIX PHOTOGRAPHY

brownsugarevent.co 52 THEKNOWWOMEN.COM

brownsugarevent.co

@brownsugareventco


HOME & LIFE

JENNIFER FELD KUBICKI DRAPER PA

Jennifer Feld is an advocate in and out of the courtroom. As a Shareholder in the Tampa, Florida office of the law firm Kubicki Draper, Jennifer focuses her practice on general liability defense, with an emphasis on premises, automobile, first party, and complex personal injury matters. She is especially skilled in multi-party pre-suit litigation and claims handling assistance. As a trial attorney, she immediately realized the need for change in the legal field as it relates to parental leave and lactation rooms. Jennifer has published a number of articles in the Daily Business Review and in the St. Pete Paraclete. Her work has been recognized by Fox13 News Tampa Bay, Law.com, The Florida Bar, the American Bar Association, and Above the Law. Jennifer co-chairs the Florida Association for Women Lawyers’ Lactation Task Force and sits on the board of community organizations including PJ Library and Tampa Jewish Family Services.

PHOTO CREDIT: RUTH TERRERO PHOTOGRAPHY

813.314.1127

/Jennifer L. Feld, Esq.

JLF@kubickidraper.com 2020 53


HOME & LIFE

JESSICA ANDREWS TAKE A BREAK BABYSITTING, INC

Jessica Andrews is a seasoned Board Certified Behavior Analyst with over 10 years of experience in the Applied Behavior Analysis field. She operates a childcare agency, Take a Break Babysitting, which she founded with the goal of offering relief to parents who have experienced difficulties in securing and maintaining proper support and care for their children with autism and other developmental disabilities. As the sister of a young man with special needs, Jessica is well acquainted with the everyday stress of loving and caring for someone with developmental disabilities. Just like its name, Take a Break Babysitting enables parents to take a break by providing them with experienced, knowledgeable, and vetted sitters and nannies who are capable and well equipped to work with ALL children, especially those with special needs. It takes a village to raise a child and Take a Break Babysitting is honored to be an actively participating member of many villages in the Tampa Bay Area. TakeaBreakTampa.com @takeabreakbabysitting PHOTO CREDIT: RUTH TERRERO PHOTOGRAPHY

54 THEKNOWWOMEN.COM

813.370.0785


HOME & LIFE

JILL MANTHEY YACHT STARSHIP CRUISES & EVENTS

Jill Manthey has worked in the dining cruise industry for over 28 years. Jill began her career in New Orleans, LA and relocated to Tampa in 2001 to work for Yacht StarShip as their Corporate Sales Manager. She was promoted to Senior Sales Manager in 2003 and Vice President of Sales/Owner in 2009. Jill is responsible for overseeing all sales and marketing for Yacht StarShip, along with community relations. Jill has since developed deep roots in Tampa’s hospitality and business communities. She is currently the Chair of the Leadership Tampa Class of 2021 for the Tampa Bay Chamber. She was the 2018 Cabinet Chair for Leadership Tampa Alumni and has served on the LTA Cabinet for over 6 years for the Tampa Bay Chamber. She was the President of Meeting Professionals International (MPI) Tampa Bay Chapter in 2012-2013. She is currently involved in numerous non-profit organizations and local charities. Jill is married to Troy Manthey where they reside in South Tampa with their 2 boys, ages 17 and 14. 813.223.7999 yachtstarship.com PHOTO CREDIT: HOWIE MAC PHOTO

@yachtstarship 2020 55


HOME & LIFE

KRISSY ALPAGUT CIELO SPA Hello everyone!... The owner of Cielo Spa in Tampa, FL is Krissy Alpagut. She was born in Manhattan, New York and then, moved to Florida at an early age. She has been an esthetician in South Tampa for 20 years. Three years ago, she decided to finally go out on her own and Cielo Spa was born. Their goal was to create a place where clients could relax, enjoy, feel and see the results from each treatment. Throughout this experience, Team Cielo creates relationships allowing them to deliver customized facials, waxing, massages, mani-pedis, body treatments and so much more focusing on clients’ individual needs and wants. For them, being part of this beautiful South Tampa community has been an honor…one that they do not take lightly. Allowing them to be a respite in clients’ busy days is always cherished. PHOTO CREDIT: HOWIE MAC PHOTO

cielospatampa.com 56 THEKNOWWOMEN.COM

Cielo Spa Welcomes You!... @cielospatampa


HOME & LIFE

RUTH TERRERO RUTH TERRERO PHOTOGRAPHY

Ruth is a bilingual, luxury wedding photographer. She graduated with a degree in International Business & Marketing at USF, through which she studied abroad in Florence, Italy: a city known for its art. Her time abroad helped her develop an adventurous heart and a higher appreciation for art. She then realized that photography was her true passion. Starting as a self-taught photographer and later seeking in-depth photography education, Ruth Terrero Photography became an incorporated business in 2017. Today, Ruth manages a thriving wedding photography business serving couples in Tampa, Florida and worldwide. Her timeless photographic style and joyful approach allow her to carry out her mission: To empower couples around the world to create and pass down their legacy of love through photos that evoke emotion. Ruth is an avid reader, a foodie (especially with Italian food), and someone who always pushes herself creatively and personally. ruthterrerophoto.com @ruthterrerophoto info@ruthterrerophoto.com PHOTO CREDIT: CHRISTINA DIX PHOTOGRAPHY

2020 57


HOME & LIFE

SARAH E. KAY, ESQ., BCS KAY FAMILY LAW PLLC

Sarah is a trial-tested litigator Board Certified in Marital and Family Law by The Florida Bar who is also experienced in collaborative divorce and a Certified Family Law Mediator by The Florida Supreme Court. Sarah assists solo and small firm attorneys throughout Florida through contract research, writing, and consulting services in addition to directly assisting Florida’s families through legal representation, guardian ad litem services, and as a mediator. Sarah takes time to understand and embrace each family’s and firm’s exceptional qualities, tailoring the services she provides to best meet their unique needs. She proudly serves Florida’s families and their attorneys through her law firm Kay Family Law PLLC in Tampa, Florida.

info@kayfamilylaw.com kayfamilylaw.com 813.520.2700

PHOTO CREDIT: LUXE LIGHT IMAGES

58 THEKNOWWOMEN.COM


HOME & LIFE

SHANTEL LINDEN CYPRESS GULF DEVELOPMENT

When life handed her broken parts, St. Mary-of-the-Woods alumna Shantel (Le) Linden used her power (and power tools) to build the broken parts into a beautiful new whole. As her marriage dissolved and her desire to show her daughter a strong female role model grew, Shantel started using power tools to decorate her new townhome. She attributes her strong sense of community with females, which draws her to KNOW, to her years at the all-women liberal arts college. Shantel learned first-hand the importance of female role models in encouraging women to become a part of an industry. These foundation-shaping years mixed with the adrenaline from creating broken into whole that makes Shantel such a strong leader at Cypress Gulf Development where she combines her creative marketing skills, the feel of power tools, and civil-site experience to dive into the field and promote all women in construction as the head of Human Resources and Marketing.

cypressgulf.com slinden@cypressgulf.com @Shanny.pantz @shesdiggingit

PHOTO CREDIT: LUXE LIGHT IMAGES

2020 59


HOME & LIFE

STACY LARSEN BACKYARD FEED CO.

Stacy is an ambitious entrepreneur, photographer, and mom of four with a passion for health and nutrition. She combined her talents in her most recent venture as Co-Founder and Chief Creative Officer of Backyard Feed Co., a missionbased company that enables regional farmers and consumers nationwide to source fresh, local organic feed for their chickens and swine. She is applying her eye for design into a state-of-the-art feed mill to serve organic farmers throughout the Southeast. The property will include a farmer’s market, farm-to-table experiences, and a community gathering place. When she’s not managing branding or logistics for this groundbreaking endeavor, you’ll find her spending time with family and her own brood of hens on her 2-acre homestead in Valrico.

PHOTO CREDIT: RETROGREAT PHOTOGRAPHY

backyardfeedco.com 60 THEKNOWWOMEN.COM

@backyardfeedco

Stacy@backyardfeedco.com


HOME & LIFE

SYNTHIA FAIRMAN GABI ROSELLO DOUBLEMINT SITTING

Best-friends gone business partners. Gabi & Synthia met while working at a group foster home, where together they saw a need for a childcare facelift in the Tampa area. Since its inception in 2016, they’ve been a driving force within the Bay Area. They have been awarded Small Business of the Year, City of Tampa’s COVID Heroes and the South Tampa Chamber Community Champion. Doublemint Sitting is more than the average babysitting business. With over 300 sitters on their team, branches across the state of Florida and the only non-membership agency they are sure to find the perfect match for every family. Focusing on the needs of their clients, they opened a second business, Camp Doublemint, a pop-up camp for toddlers at Westshore Mall. This dynamic team specializes in foster care, special needs and is active within the community through volunteer work and hosting charity events.

doublemintsitting.com info@doublemintsitting.com @doublemintsitting

PHOTO CREDIT: HOWIE MAC PHOTO

2020 61


HOME & LIFE

TINA CARDOSO HOWIE MAC PHOTO

See all things with your heart, not just your eyes. Tina Cardoso grew up two doors down from her grandfather (Howie Mac) who taught her that the sun did not have to be a flat, yellow circle - it could be whatever you see with your heart and imagination. So many years later, Tina realized that she applied that creative wisdom to many channels of her life, especially her photography. Following her dreams (and her heart), Tina started Howie Mac Photo in 2010, shortly after her daughter was born. In early 2019, after 18 years in marketing, she started her full time photo adventure and has been loving every minute of it. Capturing the perfect moment, not just the perfect pose, Tina helps businesses and entrepreneurs share the heart of their business with brand photography, as well as families documenting their story and major milestones - with a little fun and a lot of love!

PHOTO CREDIT: LUXE LIGHT IMAGES

howiemacphoto.com 62 THEKNOWWOMEN.COM

@howiemacphoto

tina@howiemacphoto.com


MEDIA

CAROLYNN SMITH-JONES + KRISTEN RUMBERGER PWR PRESS PUBLISHING

Carolynn Smith-Jones truly understands talent management. For over 20 years, she’s lived it. From being involved in the world of pro-sports to managing her national PR agency, Seven Marketing + PR. Carolynn knows what it takes to succeed on both sides of a high- profile lifestyle. In her experience, she has seen countless people trying to take advantage of her clients, including the “Big Five” publishing houses. That is why Carolynn launched PWR Press Publishing. PWR Press provides fun, fair, and ethical book partnerships — helping people bring their dreams of writing a book to life while helping them elevate and profit from the process! Co-Founder, Kristen Rumberger always knew she wanted to help shine the spotlight on others. Upon graduating from USF Kristen joined Seven PR and has helped grow the business for over 5 years. Now, Kristen gets to live her dream of helping people build their brands, as well as bring their books to life. pwrpresspublishing.com info@pwrpresspublishing.com @PWRpress

PHOTO CREDIT: CHRISTINA DIX PHOTOGRAPHY

2020 63


MEDIA

JEN WIGGINS LET’S TALK TAMPA

Let’s Talk Tampa, Inc. is owned & operated by a local Tampa real estate agent, Jen Wiggins. Let’s Talk Tampa™ is a collaborative where Jen shares all the exciting happenings within greater Tampa Bay, including local events & activities, small business spotlights, restaurant features, Tampa’s rich history, and real estate. Jen specializes in video marketing and also co-hosts a local & nationally syndicated radio show, called Business Beyond the Boardroom, contributes to the Wesley Chapel Weekly, & co-hosts a podcast, called “This is Tampa”. Her passion for the community is the foundation of her business. Jen is also a wife & mom to three children. She is also very involved in her children’s school & other local organizations. To learn more, contact Jen Wiggins at Jen@LetsTalkTampa. com or 813.539.1678. You can find Let’s Talk Tampa™ social media on Facebook, Instagram, Pinterest, YouTube, Twitter, and on www.letstalktampa.com. Jen@LetsTalkTampa.com LetsTalkTampa.com @LetsTalkTampa PHOTO CREDIT: CHRISTINA DIX PHOTOGRAPHY

64 THEKNOWWOMEN.COM


MEDIA

LAURA BYRNE

TAMPA BAY PARENTING MAGAZINE

As the creative and editorial director of Tampa Bay Parenting Magazine, Laura has been able to combine her two passions: motherhood and journalism. After buying the company 5 years ago, she and her team completely transformed the magazine and its website to share even more local stories and fun events with families in Tampa Bay. She would never claim to be a parenting expert which is why she loves sharing expertise from the EXPERTS whether it’s a doctor, educator, party planner, etc. Her family also owns TampaBayDateNightGuide.com and OrlandoDateNightGuide.com, websites dedicated to sharing fun things to do around town, and they co-own Bianchi’s Kitchen + Wine Bar in South Tampa. Before parenthood, Laura was an award-winning television reporter who spent her career working at TV stations across the state of Florida, including Tampa Bay. She hasn’t completely stepped away from the business and continues to freelance in the Tampa Bay market.

PHOTO CREDIT: HOWIE MAC PHOTO

TampaBayParenting.com

@TampaBayParentingMagazine

/TampaBayParenting

2020 65


NON-PROFIT

DYMA ABUOLEIM FARAH MODI-KHAN 200 MUSLIM WOMEN WHO CARE

200 Muslim Women Who Care was founded in 2017 by dear friends Dyma AbuOleim and Farah Modi-Khan to empower all women to collectively lift their local community through philanthropy and compassion. Inspired by faith to care for their neighbors, dedicated members nominate their charity of choice, then meet four times a year and vote for the most compelling organizations. In just four years, their organization has contributed over $260,000 to more than 50 Tampa Bay nonprofits that support important causes such as environmental protection, combating human trafficking, supporting domestic violence victims, addressing substance abuse, and more! Dyma and Farah know that Tampa Bay is home to hundreds of nonprofits led by amazing people who desire to do good for others. Through the efforts of over 200 generous and action-oriented women, they raise awareness, fund these vital organizations and shine a light on heroes in our community. PHOTO CREDIT: HOWIE MAC PHOTO

200mwwc.org 66 THEKNOWWOMEN.COM

@200mwwc

@200muslimwomenwhocare


NON-PROFIT

ERICA ALLEN HORIZON CHURCH

Erica was born and raised in a tiny town: Sandy Ridge, NC. After graduating high school, Erica attended the University of North Carolina at Chapel Hill. Erica earned her Master of Divinity from Vanderbilt University. During her time in Nashville, Erica grew passionate for prison ministry. Her desire to shine light and ignite change was born in a worship service in a prison when 55 women, who were incarcerated prayed for a new day. Erica knew that a new day was on the horizon where God’s love, peace, and justice reigned. In September of 2018, Horizon Church launched in Tampa with a deep commitment to shine light and ignite change in the lives of people and the community. The dream of Horizon is to impact the community so that all may know of light and hope. Erica is married to Chris and they have three children: David, Emma, and Will along with two rescue dogs named, Cadbury and Scooby and 4 chickens. Erica can be found: running with a jogging stroller, working out, drinking coffee, watching [Gator] football, and eating Cuban sandwiches. horizontampabay.com PHOTO CREDIT: RUTH TERRERO PHOTOGRAPHY

@ericajallen erica@horizontampabay.com 2020 67


NON-PROFIT

JACLYN CLARK BEST BUDDIES INTERNATIONAL, INC.

As the Director of Programs for Best Buddies International, Inc., the world’s largest organization dedicated to the inclusion of people with intellectual and developmental disabilities (IDD), Jaclyn builds community relationships that cultivate opportunities for friendship, leadership development, and jobs for people with and without IDD. Jaclyn expands and optimizes the organizations one-to-one friendship and leadership development programming throughout Florida by empowering youth and adult volunteers to build mutually enriching friendships, building confidence and selfesteem, while enhancing leadership skills through diversity, inclusion, and leadership trainings to advocate for themselves and their peers in communities, workplaces, and government. Jaclyn is an active member of the Junior League of Tampa and National Diversity Council. Jaclyn is a graduate of Syracuse University with a Bachelor of Music in Music Performance. She lives in Tampa, Florida and is a proud dog mom of her dog, Milo. bestbuddies.org /jaclyn-clark-935148164/ JaclynClark@BestBuddies.org 68 THEKNOWWOMEN.COM

PHOTO CREDIT: CHRISTINA DIX PHOTOGRAPHY


NON-PROFIT

JANET RINALDI WEST FLORIDA FOSTER CARE SERVICES

Janet Rinaldi joined West Florida Foster Care Services in January, 2020, to bring her passion for creating community within the foster care program full circle. Having previously been a foster parent for several years, and then adopting through the foster care system, Janet is committed to recognizing the needs of the children coming into care, as well as the needs of the families caring for these children. After owning a business for thirteen years, Janet sold that to pursue her passion, building community. Janet and her husband Paul have a blended family of seven children, built through biology, adoption, guardianship, and marriage. Committed to ending the isolation and loneliness that often accompanies blended families, foster parents, adoptive parents, or special needs parenting, Janet has made it her life’s work to create community among all of those who are parenting in non-traditional ways. Janet has also created an online community to share stories that bring awareness to the realities of fostering, adoption, trauma kids, divorce, and blended families to build honest community, with the belief that every day brings an opportunity for restoration and healing. wffcs.org jrinaldi@wffcs.org @janetlynnrinaldi

PHOTO CREDIT: HOWIE MAC PHOTO

2020 69


NON-PROFIT

JOHANNA SANCHEZ THE WOMEN’S BUSINESS ENTERPRISE COUNCIL OF FLORIDA

Johanna, as a Regional Director of the Women’s Business Enterprise Council of Florida, leads the charge to certify, champion, and connect women business owners in the Greater Tampa Bay Area. WBEC Florida is the regional partner for WBENC (The Women’s Business Enterprise National Council) headquartered in Washington D.C. WBENC is the largest certifier of women-owned businesses in the country and a leading advocate for women business owners and entrepreneurs. With the WBENC certification women have access to supplier diversity and procurement executives at major U.S. corporations and federal, state, and local government entities. Through virtual networking events and matchmaking sessions with supplier diversity representatives, connecting women business owners and seeing them succeed is a passion of Johanna’s. Johanna, her husband, six-year-old son, and identical twin three-year-old boys reside in Tampa. They enjoy spending time outdoors. As a former teacher, she likes to keep the family organized and filled with fun traditions. wbecflorida.org johannasanchez@wbecflorida.org PHOTO CREDIT: RUTH TERRERO PHOTOGRAPHY

70 THEKNOWWOMEN.COM

@amomslifeforme


NON-PROFIT

KATHERINE SIERRA TAMPA BAY MINDSET

Tampa Bay Mindset’s mission is to promote local businesses and entrepreneurs and to empower diverse women through networking. Founder, Katherine Sierra, is a passionate event creator, speaker, blogger, and community advocate. She’s been an avid supporter of Tampa since childhood meeting with Ybor City officials as a teenager to discuss supporting local business. She graduated from Hillsborough Community College’s Dr. Lydia R. Daniel Honors Program and earned her bachelor’s degree in marketing from Florida International University in Miami. After returning home, she was inspired by Tampa’s rapid growth to create a space where women of diverse cultural backgrounds could connect, learn from each other, and flourish. Since 2018, she has hosted workshops, dinners, and virtual events. She believes there’s sisterhood in social media and that networking fosters community and empowers women to confidently pursue their endeavors. She’s a member of the HCC Alumni Committee and Tampa’s Hispanic Professional Women’s Organization where she continues to be focused on serving our community. Katherine@tampabaymindset.com PHOTO CREDIT: RUTH TERRERO PHOTOGRAPHY

@TampaBayMindset 2020 71


NON-PROFIT

KELLEY SIMS FEEDING TAMPA BAY

Kelley serves as Chief Development Officer for Feeding Tampa Bay. Her responsibilities encompass corporate, foundation and individual philanthropy; marketing and branding; volunteer relations, organizational events and donor communications. Feeding Tampa Bay serves over 1 million people, providing 66 million meals in 2019 alone within its 10-county region. Kelley has over 30 years of experience with educational, social and health service non-profit organizations. She serves on the Tampa !p Advisory Board and is active with Leadership Tampa Alumni, the Association of Fundraising Professionals, and the Women’s C-Suite of Tampa Bay. She also served on committees for the Greater Tampa Chamber of Commerce. She was awarded Gold Winner for Fundraising Excellence, Business Woman Leader Extraordinaire, an American Advertising Associations (ADDYS) award and a Telly Award. Kelley and her husband, Earl, live in Carrollwood and enjoy having their three grown children, Korey, Kyle and Kambria – and grandchildren Carson and Carolina - nearby.

ksims@feedingtampabay.org /kelleysims feedingtampabay.org 72 THEKNOWWOMEN.COM

PHOTO CREDIT: CHRISTINA DIX PHOTOGRAPHY


NON-PROFIT

KRISTEN BROWN TRIBE SEMINOLE HEIGHTS

As a girl, Kristen Brown would spend hours running, tumbling, and cartwheeling in the after-school program at her local rec center. It was nothing fancy, but open to all and felt like home; a safe space to exercise, create and thrive. In 2019, Kristen brought that energy to Seminole Heights with TRIBE, a community-focused non-profit that offers unique and affordable learning experiences. Visited by more than 700 families in the first year, and powered by more than 130 volunteers, TRIBE is a 2,500-square foot community center that offers more than 50 fun and educational classes per week including yoga, music, art, coding, cooking, and science. All classes are drop-in, cost $5, and are eligible for scholarships. Today, Kristen’s still running (and sometimes tumbling!) as she juggles all the moving parts and community partners that make TRIBE such a vibrant and exciting place. She still makes time to travel, practice yoga, and to spend time with her son, Logan.

tribeseminoleheights.com tribeseminoleheights@gmail.com @tribeseminoleheights

PHOTO CREDIT: CHRISTINA DIX PHOTOGRAPHY

2020 73


NON-PROFIT

LEILA SABET LIFT & BE UPLIFTED

Leila Sabet is a vision led young woman making strides in management and social entrepreneurship. Her experience in a male dominated industry inspired her to create an initiative, Lift & Be Uplifted, to prepare women to achieve and advance in the professional world, through building resilience, practicing self-promotion, and communicating authentically. After the pandemic prevented connecting in person with mentors, Leila utilized her Inspiring Women Blog to virtually bring role models to young women and girls. Leila is a US Advocate for United Nations and serves on the Board of Girls, Inc of Pinellas. She currently holds the title of Miss Florida Citrus, and in June of 2021 she will compete for the job of Miss Florida, a preliminary for the Miss America competition. Leila values equality, diversity, and inclusion because she believes the answers to the problems that keep us from progressing can be found in the voices that aren’t being heard.

LeilaSabet.com sabetleila@gmail.com @leilasabet PHOTO CREDIT: CHRISTINA DIX PHOTOGRAPHY

74 THEKNOWWOMEN.COM


NON-PROFIT

MELANIE BROCKMEIER JORDY OPERATION LOTUS

In 2012, at the age of 31, Melanie became a widow. Her husband Leon, died suddenly on September 22, 2012 in her arms. They had two boys, ages 5 and 3. On the morning of his funeral Melanie found out she was pregnant with her 3rd child. In a second, her life as she knew it was over. Her family, friends and community rallied around her. Their support, the hope they gave her, is how she says she survived In 2013 Operation Lotus Inc., a non profit organization, began because of a calling. Melanie believes she was given this life to understand the levels of grief a tragic event can have on someone. While honoring Leon, creating a legacy for his life, it is her mission to give hope to others going through a life changing, traumatic event. 100% of every donation goes to helping families..

PHOTO CREDIT: RUTH TERRERO PHOTOGRAPHY

operationlotusfl@gmail.com

813.541.8195

@operationlotus 2020 75


NON-PROFIT

MERRITT MARTIN MOFFITT CANCER CENTER

Merritt Martin has worked for Moffitt Cancer Center since 2008 and currently serves as the Director of Public Affairs in the Government Relations Department. Her responsibilities include advocating for Moffitt and cancer patients before the Legislature, Cabinet, and local government offices. She received a Bachelor of Arts degree and a Master’s of Public Administration degree from the University of South Florida where she serves on the Foundation Board, Athletic Advisory Council, and is the immediate past Chair of their Alumni Board of Directors. Ms. Martin has been named the Young Professional of the Year by the Tampa Bay Business Journal, “40 under 40” by the Business Observer, a Tampa Bay “Up and Comer” and “Business Women on the Year” in 2018. She is a graduate of Leadership Tampa, Leadership Florida, and Moffitt’s Leadership Academy. moffitt.org @MoffittGR @merrittml819

PHOTO CREDIT: CHRISTINA DIX PHOTOGRAPHY

76 THEKNOWWOMEN.COM


NON-PROFIT

YALUISNETH “YANI” M BODOR 21 & CHANGE, INC

As a mother of two children with developmental disabilities, Yani Bodor co-founded Floridabased nonprofit 21 & Change to champion inclusion, education, and civil rights for the developmentally disabled. As a former Army Officer, Yani served for eight years and received multiple awards and citations and earned her Master of Science degree in Administration from Central Michigan University. These attributes push the nonprofit’s mission to new heights by advocating for legislative issues affecting the disabled with members of the U.S. Congress and our State Legislature. She is a certified IEP Advocate through the Twigs Advocate training program and a member of the Council of Parent Attorneys and Advocates (COPAA), a national peer-to-peer network dedicated to protecting and enforcing the legal and civil rights of students with disabilities and their families. As a wife and mother of three, Yani manages to balance her volunteer work with her family life. www.21andchange.org info@21andchange.org @21andChange

PHOTO CREDIT: RUTH TERRERO PHOTOGRAPHY

2020 77


NOTABLE

JACKIE TOLEDO

Jackie Toledo is no stranger to surpassing expectation and breaking the glass ceiling. Born in Peru and raised in the U.S., Jackie was taught by her parents that anything is possible. When it was time for college, Jackie was determined to enter the STEM field of civil engineering, despite it being male-dominated. Receiving a Latina Scholarship from the University of South Florida, she succeeded to become a Licensed Professional Engineer working on local transportation and infrastructure issues. But this determined powerhouse wasn’t done yet—she also started and managed two small businesses, while raising 5 amazing children, ranging in age from 9 to 21. Recognizing the help she received along the way, Jackie looked for ways to give back to her community. In 2011, she established a scholarship at USF to help and mentor Latino students. Then in 2015, she ran for her first political campaign for Tampa City Council. It was a tough loss, but rather than sitting down, she reorganized and relit the fire to run again in 2016—this time for the Florida House of Representatives. Again, she plunged into the male-dominant field that is Florida politics and handily won the seat. Since 2016, Jackie has fought for public safety and the interests of families and children across the state. One of her proudest moments was rallying bipartisan support to ban texting and driving, signed into law in 2019. This mom, small-business owner, and recently re-elected State Representative for House District 60 carves her own path and overcomes any challenge with a smile on her face and a twinkle in her eye.

Jackie.toledo@myfloridahouse.gov 78 THEKNOWWOMEN.COM

jackietoledo.com

@toledofortampa


PHOTO CREDIT: HOWIE MAC PHOTO

2020 79


NOTABLE

CLAIRE LESSINGER TAMPA BAY SUPER BOWL LV HOST COMMITTEE AND TAMPA BAY SPORTS COMMISSION

As the Vice President of Events for the Tampa Bay Sports Commission team, Claire Lessinger is responsible for driving economic and social impact by identifying, bidding on, and hosting sporting and entertainment events in Tampa Bay. Over the last eight years, Lessinger was the Tournament Manager for NCAA Championship events; she hosted the first College Football Playoff National Championship in the Southeast; and Lessinger has served as the Executive Director of the Tampa Bay Local Organizing Committee for the NCAA Women’s Final Four - which recorded the highest all-time attendance. Most recently, Claire was named the Chief Operating Officer for the Tampa Bay Super Bowl LV Host Committee where she has helped to oversee internal operations, special events, legacy programming, and community engagement for Tampa’s fifth Super Bowl. Recognized as one of the most influential women in Tampa Bay sports, Lessinger has piloted successful legacy programs and social impact initiatives like the “Beyond Series,” which focuses on empowering local women of influence in support of major sporting events in Tampa Bay. Tampabaysports.org Tampabaylv.com @clessinger 80 THEKNOWWOMEN.COM

PHOTO CREDIT: HOWIE MAC PHOTO


of WOMAN

IMPACT

MIMI HENRY Mimi’s Kids Mimi first traveled to Tanzania, East Africa in 2014 and fell in love with a group of orphans. At 14, these kids are considered adults and their lives change drastically. Mimi’s Kids is a grassroots campaign that secures funds and sponsorships to educate the kids, thus ensuring a better life.

2020 81


MANDY DREW

STACY YATES

DREW DESIGNS Vol 2 Page 81

ATTORNEY AT LAW Vol 2 Page 22

JULIE CURRY BAKE’N BABES Vol 1 Page 50

ALUMNAE

KNOW TAMPA BOOK ALUMNAE JESSICA KENDALL FIRST CITRUS BANK Vol 2 Page 34

DANIELLE EVANS

DON ME NOW, BUBBLY BARCHIQUE Vol 1 Page 41 82 THEKNOWWOMEN.COM

PATTY O’LEARY

CHILDREN’S CANCER CENTER Vol 1 Page 97

SOPHIA STALLWORTH AND SHARICE BARNES DELYX LTD Vol 1 Page 40


JENNIFER BINGHAM CRU CELLARS Vol 1 Page 51

TAMI FITZPATRICK

ENTROPY TECHNOLOGY DESIGN, INC. Vol 2 Page 32

KELLY SULTENFUSS, KERRY ALLGIRE, AND TANJA CATOE Crown & Mane Vol 2 Page 15

ALUMNAE

KNOW TAMPA BOOK ALUMNAE INGE HANDING SALON INGA Vol 2 Page 19

DANETTE ANDERSON VIRAGO BABE Vol 2 Page 21

BREONNA QUEEN

LIFESTYLE YOUTUBER & VIDEO MARKETING ANALYST Vol 2 Page 49

LAURIE LUPCHO AND DEBORAH LOWRY

Core Concepts Vol 2 Page 28-29 2020 83


KATE WHITE

GLAZER’S CHILDREN’S MUSEUM Vol 1 Page 99

MEGAN DREYFUS

MEG DREYFUS WEDDING & LIFESTYLE PHOTOGRAPHY Vol 1 Page 83

LAURIE POLLICE LAURIE POLLICE HAIR Vol 2 Page 18

ALUMNAE

KNOW TAMPA BOOK ALUMNAE SHEILA CALISTRI AND EMMA YEPSEN-PARDO

BERKSHIRE HATHAWAY HOMESERVICES Vol 2 Page 75

BROOKE PALMER KUHL RSBP EVENTS Vol 2 Page 40

84 THEKNOWWOMEN.COM

AUTUMN ETHEREDGE AND ALEX PINTA

SMITH & ASSOCIATES REAL ESTATE Vol 1 Page 84-85

LINDSAY HERNANDEZ

CHRISTIAN MOCHAEL HERNANDEZ FOUNDATION, INC. Vol 2 Page 92


MOLLIE SUAREZ

WESTSHORE DIAMOND COMPANY Vol 2 Page 57

HOPE CHANEL DONNELLY

8-COUNT PRODUCTIONS, THE RIALTO Vol 1 Page 22

LINDA FLYNN, DANA HESS, MEGAN THOMAS, JESSICA HAGE SOUTH TAMPA DERMATOLOGY Vol 2 Page 68-69

ALUMNAE

KNOW TAMPA BOOK ALUMNAE JENNIE ROBLES

Intersection Faith Life Work Tampa Vol 2 Page 3

LIA BEATTY

TELIA AGENCY Vol 2 Page 42-43

MANDI CLAY

THREE THIRTEEN LAW, PLLC Vol 2 Page 44

ALEXA SCHUMAN Holistic Motherhood Vol 2 Page 72

2020 85


index

Ami Govindaraju............................. DRY BAR - CARROLWOOD.........................................................................Beauty......................................... 10 Jess Waldrop................................. JESS WALDROP - MAKEUP & AESTHETICS..............................................Beauty......................................... 11 Katrina Riley and Lindsey Cronk..... ELAN AESTHETICS....................................................................................Beauty.................................... 12-13 Libby Boulton................................. BLOOM BEAUTY LAB.................................................................................Beauty......................................... 14 Loralee Koontz............................... U SOUTH TAMPA......................................................................................Beauty......................................... 15 Amber McGrew............................. OAKS ACCOUNTING..................................................................................Business...................................... 16 Amy Maguire and Carlye Morgan... SHUMAKER ADVISORS FLORIDA...............................................................Business...................................... 17 nne Bloomquiest............................ TAMPA YARD GREETINGS........................................................................Business...................................... 18 April Rose Grajales......................... J.P. MORGAN............................................................................................Business...................................... 19 Christine Turner............................. CHAPPELL ROBERTS.................................................................................Business...................................... 20 Diane Bailey Morton...................... BANK OZK.................................................................................................Business...................................... 21 Erica DiAngelo............................... DIANGELO LAW.........................................................................................Business...................................... 22 Erin Elser....................................... MAJESTY TITLE SERVICES, A DIVISION OF LANDCASTLE TITLE GROUP, LLC...Business...................................... 23 Laura Lay....................................... CONSTRUCTION SERVICES INC. OF TAMPA.............................................Business ..................................... 24 Laura Webb................................... WEBB INSURANCE GROUP........................................................................Business ..................................... 25 Melanie Griffin............................... SPREAD YOUR SUNSHINE.........................................................................Business...................................... 26 Nicole Stokes................................ NORTHWESTERN MUTUAL........................................................................Business...................................... 27 Stephanie Markese and Ashley Jarocki....................... ..................................................... LIVE BOLD AND BOSS UP PODCAST / NEXTPATH CAREER PARTNERS....Business...................................... 28 Vanessa Charles............................ AMPLIFY....................................................................................................Business...................................... 29 Yvette Segura................................ USAA/ GREATER TAMPA CHAMBER OF COMMERCE................................Business ..................................... 30 Jessica Rios.................................. ALL BRIDES 2 BE.......................................................................................Fashion........................................ 31 Joan Gonzalez................................ LOLA DE MENORCA...................................................................................Fashion........................................ 32 Joanna Olsen................................. COYOTE UGLY...........................................................................................Food & Bev.................................. 33 Kathryn Terraferma....................... BAYSHORE BISCUIT COMPANY.................................................................Food & Bev.................................. 34 Kristina Lavallee............................ THE CAKE GIRL.........................................................................................Food & Bev.................................. 35 Food&bev...................................... MARISSA STRATTON SALUMI..................................................................Food & Bev ................................. 36 Glyssel Santiago Cooper................ SANTIAGO THERAPY CENTER...................................................................Health & Wellness ...................... 37 Jeannie Abreu................................ MANTRA...................................................................................................Health & Wellness....................... 38 Katherine Rehberg......................... ACADEMIC ALLIANCE DERMATOLOGY......................................................Health & Wellness....................... 39 Martha Kapitz M.D., Tara Sosna M.D., Michele Amoroso M.D., Jayme Mitchell M.D., Angela Gonzalez M.D..... ..................................................... WOMEN’S CARE FLORIDA.........................................................................Health & Wellness ................. 40-41 Dr. Millie Cortes............................. WANG & CORTES DENTAL........................................................................Health & Wellness ...................... 42 86 THEKNOWWOMEN.COM


Ali St. Cyr...................................... TOMLIN ST CYR REAL ESTATE SERVICES.................................................Home & Life................................ 43 Amber Lewis.................................. BERKSHIRE HATHAWAY HOME SERVICES................................................Home & Life................................ 46 Bernadette Pelo............................. LIVINGSTONE ACADEMY...........................................................................Home & Life................................ 47 Charlotte Yensen........................... BACK OFF BANDS, LLC..............................................................................Home & Life................................ 48 Christina Barrett............................ LUXE LIGHT IMAGES.................................................................................Home & Life................................ 49 Christina Dix.................................. CHRISTINA DIX PHOTOGRAPHY................................................................Home & Life ............................... 50 Devan Weisser............................... CENTURY 21.............................................................................................Home & Life................................ 51 Heather Omoike............................. BROWN SUGAR EVENT CO........................................................................Home & Life................................ 52 Jennifer Feld.................................. KUBICKI DRAPER PA.................................................................................Home & Life................................ 53 Jessica Andrews........................... TAKE A BREAK BABYSITTING, INC...........................................................Home & Life................................ 54 Jill Manthey................................... YACHT STAR SHIP....................................................................................Home & Life................................ 55 Krissy Alpagaut............................. CIELO SPA.................................................................................................Home & Life................................ 56 Ruth Terrero.................................. RUTH TERRERO PHOTOGRAPHY...............................................................Home & Life ............................... 57 Sarah E. Kay, Esq.......................... KAY FAMILY LAW, PLLC............................................................................Home & Life................................ 58 Shantel Linden............................... CYPRESS GULF..........................................................................................Home & Life................................ 59 Stacy Larsen................................. BACKYARD FEED CO.................................................................................Home & Life................................ 60 Synthia Fairman............................. DOUBLEMINT SITTING..............................................................................Home & Life ............................... 61 Tina Cardoso................................. HOWIE MAC PHOTO..................................................................................Home & Life................................ 62 Carolynn Smith + Kristen Rumberger.......................... ..................................................... PWR PRESS PUBLISHING..........................................................................Media.......................................... 63 Jennifer Wiggins............................ LETS TALK TAMPA...................................................................................Media.......................................... 64 Laura Byrne................................... TAMPA BAY PARENTING MAGAZINE........................................................Media ......................................... 65 Dyma AbuOleim & Farah Modi-Khan............................ ..................................................... 200 MUSLIM WOMEN WHO CARE.............................................................Non-Profit ................................... 66 Erica Allen..................................... HORIZON CHURCH....................................................................................Non-Profit ................................... 67 Jaclyn Clark.................................. BEST BUDDIES INTERNATIONAL...............................................................Non-Profit.................................... 68 Janet Rinaldi.................................. WEST COAST FOSTER CARE.....................................................................Non-Profit.................................... 69 Johanna Sanchez........................... THE WOMEN’S BUSINESS ENTERPRISE COUNCIL OF FLORIDA.................Non-Profit.................................... 70 Katherine “Kat” Sierra................... TAMPA BAY MINDSET..............................................................................Non-Profit.................................... 71 Kelley Sims.................................... FEEDING TAMPA BAY................................................................................Non-Profit.................................... 72 Kristen Brown............................... TRIBE SEMINOLE HEIGHTS........................................................................Non-Profit ................................... 73 Leila Sabet..................................... LIFT & BE UPLIFTED..................................................................................Non-Profit.................................... 74 Melanie Brockmeier Jordy.............. OPERATION LOTUS...................................................................................Non-Profit.................................... 75 Merritt Martin................................ MOFFITT CANCER CENTER.......................................................................Non-Profit.................................... 76 Yaluisneth “Yani” M Bodor............. 21 & CHANGE...........................................................................................Non-Profit.................................... 77 Jackie Toledo..................................................................................................................................................Notable .................................. 78-79 Claire Lessinger............................. TAMPA BAY SPORTS................................................................................Notable........................................ 80 2020 87


KNOW Tampa is an annual publication that features dynamic women in virtually every industry. Every woman featured in KNOW Tampa has been vetted through peer-review. Because our mission is to showcase the best and brightest, the only way one can claim their slot is through nomination. The women featured are a compilation of proven leaders, high producers, and rising stars. Those published in KNOW Tampa are also considered trendsetters, influencers, and women to watch. KNOW Tampa is published annually and distributed to affluent decision makers through social and networking events and partnering businesses. While deemed the new who’s who, KNOW Tampa also delivers readers a vetted list of local female-run businesses. Simply open the KNOW Book and find the next local woman-led business you can support with goods and services you need now!

KNOW Tampa is produced by The KNOW Women TM. The women featured in this volume have been vetted by their peers and are known leaders in their industry. For consideration in an upcoming volume of KNOW, go to theknowwomen.com and complete a submission.

BEAUTY | BUSINESS | FASHION | FOOD & BEVERAGE | HEALTH & WELLNESS HOME & LIFE | MEDIA | ENTERTAINMENT | NON-PROFIT | NOTABLE Bring the KNOW Book to your city! Š2020 The Know Tribe, LLC., all rights reserved.

theknowwomen.com | hello@theknowwomen.com 88 THEKNOWWOMEN.COM


#knowtampa


KNOW CARES IS MAKING A BIG IMPACT The KNOW WomenTM is excited to unveil its newest initiative called KNOW Cares, a non-profit focused on empowering, educating, and raising funds for women and youth worldwide. KNOW Cares provides emergency relief funds for businesswomen, leadership development, and mentorship opportunities as well as provide grants to aspiring

female entrepreneurs. KNOW Cares also aims to help women in 2nd and 3rd world countries better their lives by ensuring educational opportunities. KNOW Cares will be an extension of The KNOW WomenTM which currently has more than 6,100 members across the globe.

KNOW CARES SUPPORTS We believe that all women and youth should have access and opportunity to engage in leadership development programs.

1

We create an educational experience for women and youth focusing on knowledge, problem-solving, leadership, communication, interpersonal skills, health, and well-being.

3

We support and educate women in business through our signature program.

We serve & provide financial assistance to local, national, and international communities.

2

4

KNOW Cares mission is to Empower, Educate and Engage women and youth globally through give-back initiatives related to LEADERSHIP DEVELOPMENT, WOMEN IN BUSINESS, COMMUNITY IMPACT, and EDUCATION. To get involved:

hello@knowcares.com To donate:

www.knowcares.com


WHAT IF YOU COULD CONNECT WITH WOMEN ON A GLOBAL SCALE WHO WANT TO HELP YOU SUCCEED? We have been listening carefully to what you really want in a women’s collaborative. We’ve created the KNOW Women Global Membership with the features that are most important to you. You’ll unlock business development opportunities, publicity and marketing help, outreach opportunities, and the chance to continually connect and grow through collaboration and connection with your global sisterhood.

A MEMBERSHIP LIKE NO OTHER

Online Portal

Member Events

Promote

As soon as you join you’ll have access to The KNOW Women Global portal where you will find all of your members-only resources from CEO chats to connection calls. You’ll unlock business development opportunities, publicity, and marketing help, outreach opportunities, and the chance to continually connect and grow through collaboration and connection with your global sisterhood.

Register to attend a weekly ‘Let’s Have Coffee’ series, a bi-weekly masterclass, or a monthly CEO Chat to help build your business or grow your career. Join the new member meetup or virtual events to connect with female members all over the globe.

Get exclusive opportunities to promote your brand, speak at an event, host a master class, and sell your products through our KNOW Women marketplace.

A CLASS OF LIKE-MINDED BUSINESS WOMEN WHO ARE COMMITTED TO LEVELING UP The KNOW Women Global Membership is built around women who will help you achieve your goals. You’ll be seen and heard, acknowledged, and supported. You won’t ever have to question if you are in the right room or if you have a seat at the table. Our movement is built to help you rise through inclusivity, positivity, and collaboration.

we promise

1. To align you with motivated women from across the globe. 2. Provide access to female industry leaders who will educate and inspire. 3. An opportunity to promote and elevate your brand to a global audience.

KNOW Women Global Membership: KNOW this is where you belong.

www.theknowwomen.com/membership


BRING

TO YOUR CITY FEATURING WOMEN YOU SHOULD KNOW AND DO BUSINESS WITH

The KNOW Women Book + Collaborative We are searching for influencers, tastemakers, and fellow dynamic women who are well-connected, savvy, in tune with community, and believe in our mission to lift & rise women. If this is you, become a KNOW Ambassador! Connect with us at KNOW Publications to find out how to bring how to bring the KNOW Women to your city!

For more information: hello@theknowwomen.com


As impactful women focused on building community, the ladies of KNOW Tampa Bay have committed themselves to advancing four local, women-supporting-women, nonprofits 501(c)(3) for the next year.

2020-21 PARTNERS: HEELS TO HEAL, INC

GIGI’S PLAYHOUSE

heelstoheal.org

gigisplayhouse.org

Melissa Mihok

Maria Balderas BS, COTA/L

MISSION: Heels to Heal is dedicated to helping survivors of sexual assault and domestic violence receive resources necessary for healing.

MISSION: To change the way the world views Down syndrome and to send a global message of acceptance for all.

CEO/Executive Director

MAKE-A-WISH SOUTHERN FLORIDA

Academic Fieldwork Coordinator/ Assistant Professor

THE HELEN GORDON DAVIS CENTRE FOR WOMEN thecentre.org

sfla.wish.org

Ann W. Madsen

Kelsey Curls

Executive Director

Development & Events Manager

MISSION: The mission of the Centre for Women is to help women across Tampa Bay to succeed personally and professionally.

MISSION: Together, we create lifechanging wishes for children with critical illnesses.

We look forward to helping these local charities raise funds, awareness, and provide support to the women they care for.



Women you must

and do business with

vol. 2


from the

FOUNDER & CEO

Launched in 2017, The KNOW WomenTM began as a way to bring more attention to dynamic women doing remarkable things in the Phoenix metro. We knew there were an outstanding number of women impacting the community and making big strides in their industries. Our goal was to get those women out from behind their computer screens and into the public eye. Thus, we created the KNOW Book, a carefully curated publication that would feature vision-led women in a glamorous and authentic style. As the momentum grew and we recognized the need for more, we launched our Collaborative around the women featured in our KNOW Book. Our mix & mingles soon ensued and we witnessed incredible things happening. We saw our women doing business with each other, creating friendships, supporting each other, collaborating on projects together, and so much more. What started as a fun project to spotlight women, has turned into a full-blown movement. The KNOW WomenTM has expanded beyond its birthplace of Phoenix, Arizona; its aim is to launch in every major city across the United States and Canada.

Sarah Benken FOUNDER & CEO 2020 1


STATISTICS ON WOMEN-OWNED BUSINESSES women employ more than

9 MILLION people

37%

1.6 trillion 0

10

20

30

OF WOMEN EARN MORE THAN THEIR HUSBANDS

40

50

60

70

80

WOMEN FIRMS GENERATE

IN SALES

more than

OF ALL BUSINESSES ARE OWNED AND OPERATED BY WOMEN

11.3 40% MILLION

SOURCE: AMEX OPEN / WOMENABLE

2 THEKNOWWOMEN.COM

firms are owned by women


CONTRIBUTORS design & layout Myra H.Ray

Big thanks to our contributors for all their efforts and contributions to 2020 KNOW St. Pete | Clearwater!

photography Synthia Therese Photography ksromano Kris Holman Photography LEAH HERZWURM

event planning Tracie Domino ambassador Julie Tingley contributors Leah Herzwurm Lori Piencykoski Jaime Diehl Christy Jones Deborah Stagg

LORI PIENCYKOSKI

publisher Sarah Benken admin team Sara Mayer Ashley Scrivner Taylor Gladden public relations Mack Media Relations

JAIME DIEHL

CHRISTY JONES

connect @theknowwomen @theknowwomen subscribe: theknowwomen.com

DEBORAH STAGG 2020 3


AMBASSADOR Sunshine. A representation of the light within each of us. When the world dimmed in early 2020, the women of Pinellas radiated. When the days felt heavy and the hours were cold, the ladies of KNOW lifted the shadows with brightness, and offered a familiar warmth that filled every corner of the county- proving that the “Sunshine State” is also the perfect name for the strong female leaders, creators and entrepreneurs that nourish life in the Bay. For three years, I’ve had the honor to serve as the ambassador for Tampa, St Pete, and Clearwater. With each new Book launch, I am reminded that this role is something that fulfills a great passion of mine. This year, I realize the immeasurable blessing this opportunity really brings—not just in what I get to do, but in the authenticity of the connections that permeate our KNOW community. My wish for you in the coming year is that you soak up every bit of this celebration of sisterhood, and bask in the invigorating sunshine. Xo,

Julie

PHOTO CREDIT: KSROMANO

4 THEKNOWWOMEN.COM


THEKNOWWOMEN.COM COLLECTION We are a collection of highly successful, authentically driven women. COLLABORATION

table of contents

We collaborate to support one another & build clout that inspires & motivates the advancement for all women.

5 BEAUTY

COMMUNITY

7 BUSINESS

We support our local & global communities by actively searching for ways to pay it forward.

18 FASHION

MANTRA

Lift & Rise Nominations for the 2021 KNOW St. Pete open January 2021. Follow KNOW Publications for the latest information.

theknowwomen.com @theknowwomen @theknowwomen hello@theknowwomen.com

20

FOOD & BEVERAGE

23 HEALTH & WELLNESS 31 HOME & LIFE 41 MEDIA 42

NON-PROFIT 2020 5


BEAUTY

NATALI ROSHAU LASH ADDICT STUDIO

Natali’s story of hard work, determination & passion has allowed her to create her very own ‘American Dream’. Being a political refugee from Cuba, she came to America at the age of 18 with no family & didn’t speak English. She took the money she had saved from waitressing to get her esthetician license and soon got trained in eyelash extensions. After years of perfecting her craft she knew it was time to build something great. That’s when ‘Lash Addict Studio’ was born. Starting by herself in a 500sq ft studio downtown St Pete, five years later Natali and her team of the most talented & hard-working lash artists in the industry, has made Lash Addict Studio the largest & most recognizable eyelash extension studio in St. Pete. Natali’s greatest hope is to keep growing the ‘Lash Addict Family’ and to continue making the world a more beautiful place, one eyelash at a time.

PHOTO CREDIT: KRIS HOLMAN PHOTOGRAPHY

lashaddictstudio.com 6 THEKNOWWOMEN.COM

natali@lashaddictstudio.com

727.201.8461


BUSINESS

Known locally as the Collagen Kween and approaching the age of 70, Dauri Kowitz, is living proof that an adventurous spirit, positive outlook and natural collagen-based products can not only help people look younger but live younger too. After her husband passed five years ago, Dauri found herself drained emotionally and physically and concerned for her financial future. At 65 she reclaimed her life, started a wellness business and even began taking gymnastics classes. Dauri is a motivating testament to others that youth is truly a mindset and vitality is achievable at any age. By giving her clients simple steps to reclaim their youth and educating them on the benefits of collagen, she is able to provide natural alternatives to eliminate wrinkles, decrease joint pain, lose weight and increase energy. Dauri loves celebrating their personal wins as they look more youthful, increase their vitality, and turn back the hands of time. 727.871.8779

daurikowitz.com

@Dauri Kowitz PHOTO CREDIT: LUXE LIGHT IMAGES

2020 7


BUSINESS

CHRISSY CAPRI SYNOVUS

Chrissy is a passionate leader with 24 years of experience in the Financial Services arena. As Vice President of Commercial Banking at Synovus, Chrissy is dedicated to supporting continued economic growth in the Tampa Bay area by providing relationship-based partnerships with business owners. She prides herself on connecting and collaborating with the community she serves. “Strong trusted partnerships have never meant more than they do today”, Chrissy mentions Not only is Chrissy the Board Chair for Synovus’s W.I.S.E. (Women Inspiring Success and Empowerment) Employee Resource Group, on the AMPLIFY Clearwater Chamber AchieveHers Executive Board and a member of the Bay Area Manufacturers Association, she is also a busy mother of three and wife to Chef Cameron Capri, the owner of Q Southern BBQ & Catering in Dunedin, Fl.

ChristinaCapri@synovus.com /chrissy-capri Synovus.com PHOTO CREDIT: KRIS HOLMAN PHOTOGRAPHY VENUE: FENWAY HOTEL IN DUNEDIN

8 THEKNOWWOMEN.COM


BUSINESS

CHRISTY VOGEL MARKETING DIRECTION OUTSOURCED MARKETING EXPERTS

Christy Vogel has figured out a way to provide her clients with an expert marketing team for about the cost of a CMO which allows growing businesses to get the exposure they need to succeed. She takes time to serve on the boards of USF Digital Marketing and Rotary Club of Tampa, speaks to HCC marketing students and is a lector and Eucharistic Minister at Christ the King Catholic Church. She also spearheaded engagement and marital programs at St. Raphael Catholic Church. Christy was twice honored with Tampa Bay Business Journal’s Best in the Biz Readers’ Choice Award for Favorite Public Relations Marketing Professional and was nominated for Tampa Bay Business Journal’s BusinessWoman of the Year. Her firm, Marketing Direction, has been honored as one of Tampa Bay’s

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top women-owned businesses since

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2015 by Tampa Bay Business Journal.

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Christy is grateful that amidst a global pandemic, her firm has doubled in size in 2019 and 2020.

CHRISTY VOGEL Marketing Direction Outsourced Marketing Experts marketingdirection.com

813.526.1870

info@marketingdirection.com

2020 9


BUSINESS

CHRISTIE L. SULLIVAN MCFARLAND GOULD LAW

Christie L. Sullivan is an attorney with McFarland, Gould, Lyons, Sullivan & Hogan, P.A. She practices law primarily in the areas of Personal Injury, Litigation, and Business. As a Tampa Bay native, it is important to Christie to support our community through her legal knowledge, creativity, and ingenuity. The McFarland Gould Law Firm is a full-service law firm representing clients in the Tampa Bay Area over the last 75 years. It’s motto is “Experience Matters”. Founded to meet the legal needs of our community, The McFarland Gould Law Firm provides services in the areas of Litigation, Business, Personal Injury, Real Estate, Probate Administration, Trust and Estate Planning, Employment, and Criminal Law. Drawing upon the cumulative experience of The McFarland Gould Law Firm’s 75 years in existence, Christie is capable of handling a variety of legal matters and meeting the ever-changing legal needs of her clients. Christie’s experience spans the gamut of counsel and litigation support for small businesses and corporations to her advocacy of individuals in personal injury claims and landlord matters. The McFarland Gould Law Firm continues to develop various innovative processes and procedures that protect both businesses and individuals from liability while supporting the growth of its business clients, and providing counsel to individuals over their lifetimes. Christie’s prior experience working in the legal department of a Fortune 100 company as well as her work at the Public Defender’s Office provides the framework for her passion to provide superior legal services to people from all walks of life. She has a special desire to empower women and the youth. Christie further engages her passion by serving on the Boards of Directors of various non-profit organizations with missions to impact and support the success of women and the youth in our community.

727.461.1111 10 THEKNOWWOMEN.COM

311 S. Missouri Ave.

mcfarlandgouldlaw.com


PHOTO CREDIT: SYNTHIA THERESE PHOTOGRAPHY

2020 11


BUSINESS

HALEY D. CRUM, J.D. FRANKCRUM

Haley is the Co-President of FrankCrum, a company that offers professional employer services to businesses of all sizes. FrankCrum provides payroll and tax solutions, workers’ compensation insurance, employee benefits, HR support, risk management, compliance guidance and commercial insurance. Haley also leads FrankCrum Staffing as President, an enterprise that has served both hiring managers and job seekers for more than 38 years. Haley earned her law degree from Stetson University College of Law and serves as in-house counsel. She is a member of National Association of Professional Employer Organizations (NAPEO) Board of Directors, as well as a member of Florida Association of Professional Employer Organizations (FAPEO) and the American Staffing Association (ASA). 727.902.5690 haleyc@frankcrum.com haley.d.crum@gmail.com

PHOTO CREDIT: KSROMANO

12 THEKNOWWOMEN.COM


BUSINESS

JAMIE VAN CUYK GROWING YOUR TEAM

Jamie Van Cuyk, the owner and lead strategist of Growing Your Team, is an expert in hiring, building teams, and people management within small businesses. Drawing from over ten years of leadership experience, Jamie teaches her clients how to hire and manage their first teams of loyal contractors and employees. By learning the dynamics of each company and their needs, she helps each client create, understand, and execute the right strategies so that they can find, manage, and retain their perfect-fit team members. On a personal side, Jamie lives in St Petersburg, FL, with her husband and two daughters, loves to travel, and enjoys exercise that takes her feet off the ground, including rock climbing and aerial dance.

GrowingYourTeam.com jamie@growingyourteam.com @GrowingYourTeam

PHOTO CREDIT: SYNTHIA THERESE PHOTOGRAPHY

2020 13


BUSINESS

JENNA CARELLI J. CARELLI CONSULTING, LLC

Jenna is the CEO and owner of J. Carelli Consulting, a virtual Business Consultant practice, and Founder of The Raising Influence Community for Female Entrepreneurs. Her prior 6 years of experience in the Corporate world as a Paralegal has enabled her to incorporate a legal and psychological angle to the work that she does. She has been featured in NBC, Fox News, CBS, ABC, Forbes, and US Weekly for her framework around building, growing, and scaling an online business. Jenna specializes in email marketing automations, segmentations, tagging, and is an advocate for simplifying systems, client and customer journey in order to profit and impact more while doing less yourself. Creating an online automation system that requires zero manual upkeep will save hours in your day that you can devote to yourself and your family!

PHOTO CREDIT: KRIS HOLMAN PHOTOGRAPHY

jennacarelli.com 14 THEKNOWWOMEN.COM

@jennacarelli

jenna@jennacarelli.com


BUSINESS

KELLY MONTGOMERY-KEPLER ENGEL & VOLKERS BELLEAIR

Real estate is in her blood. As a teenager, Kelly Montgomery-Kepler assisted her parents in managing their investment properties by collecting rent, cleaning properties and mowing lawns. Discussing the challenges of rentals was typical dinner conversation. Over 23 years ago, Kelly left a newspaper job to fulfill the dream of being a Realtor®. In 2008, she and her husband opened one of the first Engel & Völkers’ franchises in North America. Engel & Völkers is a luxury real estate brand with over 900 shops worldwide and proud supporter of the Special Olympics. Today, Kelly manages 30 agents at Engel & Völkers Belleair, sells commercial real estate and owns her own investment properties. Expanding her real estate game, Kelly started International Title Partners in 2014, a Clearwater based title agency. Kelly hopes to be an inspiration for her two children of what you can achieve with lots of hard work, determination and a little entrepreneurial spirit.

PHOTO CREDIT: KRIS HOLMAN PHOTOGRAPHY

Kelly.kepler@evrealestate.com

727.461.1000

2510 West Bay Dr. 2020 15


BUSINESS

LORI PIENCYKOSKI NETCO DESIGN LLC

Originally from Maryland and transplanted to the sunny shores of St. Pete, Lori Piencykoski, is the founder and president of Netco Design, a full-service digital marketing agency. Lori finds new connections are often pleasantly surprised that a webmaster techie is outgoing and loves getting to know her clients beyond their projects needs. Relationship-building is the heartbeat of all she does. She believes the best work products come from honoring fluidity in design creation while maintaining focused direction towards an end goal. Lori moves energy in a room with spunk, sass and always a smile. She purposes to find synergy with others knowing the power of the collective is greater than the power of one. Generous with her field knowledge, quick to step up to serve the community, and a cheerleader of dreamers and doers, Lori is a confident and positive leader whose greatest joy is helping others shine their brightest.

727.415.6103 lori@netcodesign.com NetcoDesign.com

PHOTO CREDIT: SYNTHIA THERESE PHOTOGRAPHY

16 THEKNOWWOMEN.COM


BUSINESS VALERIE WEISNER HIBBARD WEISNER INSURANCE NETWORK

Having grown up around insurance, it was an easy choice to make after graduating from USF and later Southeastern with her MBA. Valerie enjoys helping individuals find the best protection for their most prized possessions! With over 15 year’s experience, she’s worked with all different situations and people from every walk of life. Her clients know that earning their trust is a high priority and it’s why she’s been successful in maintaining long term relationships. Her agency specializes on insurance coverage for your vehicle, home, condo, rentals, and commercial business. They work with you to evaluate your greatest concerns and recommend the best way to protect that for which you’ve worked so hard. Outside of insurance Valerie’s served on the Board of Adjustments and Appeals of Indian Rocks Beach, and is currently on the Local Planning Agency board of Pinellas County and the Financial Advisory Board for the city of Largo.

PHOTO CREDIT: KRIS HOLMAN PHOTOGRAPHY

727.530.3006

winfl.com

info@winfl.com 2020 17


FASHION

CHRISTA CIUS THE SECOND TIME AROUND

Christa Cius is the owner of The Second Time Around, a consignment boutique in Seminole. The shop has something for everyone with an eclectic blend of vintage decor, new and used furniture, clothing, and accessories. Over the past 5 years, The Second Time Around has expanded to over 5,000 square feet and a sister company evolved. Simply Styled Home Staging launched in 2018. With the help of Christa’s dedicated staff, The Second Time Around and Simply Styled are continuously expanding in their respected markets. 727.398.7776 @The_Second_Time_Around 6010 Seminole Blvd.

PHOTO CREDIT: SYNTHIA THERESE PHOTOGRAPHY

18 THEKNOWWOMEN.COM


FASHION

SARAH FAULKNER MILK VELVET PEARLS

Sarah Faulkner is the jewelry artist behind Milk Velvet Pearls. She uses the symbolism of the pearl to express beauty born from struggle; and the radical transformation of her life by faith.She is the mother of an opioid addict (now 3 years clean); and a brain aneurysm rupture survivor. She shares her stories of grace as evidence of the power of prayer; and is on a mission to encourage others to draw nearer to God. Sarah lives with her husband and daughter in Safety Harbor, FL. milkvelvetpearls.com @mvpearlgirl Milk Velvet Pearls

PHOTO CREDIT: KRIS HOLMAN PHOTOGRAPHY

2020 19


FOOD & BEVERAGE

KELLY RODRIGUEZ-LAUREANO LOLITA’S WINE MARKET SOPHIA’S CUCINA + ENOTECA LOLITA’S CATERING + EVENTS

A “Restraunteur by Default”, as Kelly, who married Chef Alex Rodriguez, likes to say. Hailing a first career in Performing Arts, a second in Retail Design, she brings her talents to the Creative, Design and Wine aspects of their businesses; all of which are named after their pets: Lola, Sophie and the soon-to-be breakfast | lunch | market concept Sammy + Paco’s slated to open early in 2021. Their company, KA-Boom Concepts,LLC, philosophy is to bring community driven concepts with great food and wine at an affordable price which people can enjoy. They began Lolita’s Wine Market in 2017, Sophia’s Cucina + Enoteca and Lolita’s Catering + Events in 2019. Kelly has found a passion in the world of Catering. She said, “There is nothing more satisfying than people having such love of what you do, they want you to be a part of the memorable events in their lives.”

kelly@ka-boomconcepts.com @lolitaswinemarket @sophias.cucina.enoteca @lolitasevents 20 THEKNOWWOMEN.COM

PHOTO CREDIT: SYNTHIA THERESE PHOTOGRAPHY


FOOD & BEVERAGE

KRYSTEN STRAUSER THE TIPSY TROTTER MOBILE BAR CO.

The creative behind the brand, Krysten Strauser, brings the perfect touch to the wedding and event scene. A mother and Pinellas County native, Krysten holds a background in hospitality management, and catering. With a fleet of multiple vintage mobile bars and an attention to detail, Krysten and The Tipsy Trotter are shaking up the ordinary and aim to add an elevated experience to any event. From curating craft cocktails with fresh ingredients, creating a photo worthy libation, to displaying the bars with decor to match the events theme, no detail is left out. This business was built in 2018, from the foundation of love for cocktails, hospitality, and creativity. From what started as an idea to turn an old horse trailer into a mobile bar, has then led to building bars and even importing a vintage Citroen van from England, they are now in the works of building their fourth mobile bar. With a passion for what she does, Krysten is eager to grow and thrive as an entrepreneur and business owner, in the event industry.

PHOTO CREDIT: SYNTHIA THERESE PHOTOGRAPHY

thetipsytrotter.com

@thetipsytrotter

info@thetipsytrotter.com 2020 21


FOOD & BEVERAGE

SUSANNE BYRAM THE LEFT BANK BISTRO

Originally from Copenhagen, Denmark; Susanne Byram’s globe-trotting travels began as an International stewardess for SAS in her early twenties. Through these experiences grew a love for Le Rive Gauche in Paris in the 1920’s; the art, the history, the food, the wine, and the conversations would later be the inspiration for The Left Bank Bistro in beautiful St. Petersburg, Florida. When she purchased the two buildings on MLK in 2017, she knew the brick house originally built in 1922, was destined to be transformed into the vision she had for a bistro that would bring you back to the days of the 1920s in Paris. Her love of design led to the renovation of the second building, called The Market At Left Bank. The Market offers a one-stop-shop for all your home decor. Antiques, local makers, Art,clothing and jewelry needs.

theleftbankbistro.com 727.256.1691 management@theleftbankbistro.com 22 THEKNOWWOMEN.COM

PHOTO CREDIT: KRIS HOLMAN PHOTOGRAPHY


HEALTH & WELLNESS

ANABEL OTTERSBACH ANTHEM HOUSE NUTRITION

Anabel Ottersbach is a former Registered Nurse. She worked alongside multiple physicians and experienced nurses in the critical care setting. In that transition, she set off on a journey of self-care. That journey opened her eyes to the possibilities available. She finds joy in empowering others to find their voice just like she did during her most challenging times. She coaches both men and women around the world on how to better their health. She recently opened up ANTHEM HOUSE NUTRITION. This boutique-style health nutrition store focuses on being a focal point for community influence.

PHOTO CREDIT: KSROMANO

theanthemhouse.com

theanthemhouse@outlook.com

Anthem House Nutrition 2020 23


HEALTH & WELLNESS

LAUREN MCCOMB HOLLY DOBIE PURE BARRE ST. PETE

Elle McComb and Lauren McComb opened Pure Barre St. Pete in November 2013 with the goal of growing a community of strong, confident women. Over the years, they have had tremendous success on this journey with the help of their incredible team, led by Holly Dobie. Holly and her dynamic instructors empower all of the strong members that walk through the studio doors every single day. Open seven days a week and offering four unique class styles, it’s easy to fall in love with Pure Barre St. Pete. This space is so much more than a workout studio. It is a powerful community where everyone lifts each other up to lift.tone.burn. their hearts out together! St. Pete is a vibrant city driven by passionate individuals. It’s easy to see how its strong communal vibe pours into Pure Barre St. Pete through all the love, support and encouragement of its members.

PHOTO CREDIT: KRIS HOLMAN PHOTOGRAPH

Stpete@purebarre.com 24 THEKNOWWOMEN.COM

@purebarrestpete

727.823.8663


HEALTH & WELLNESS

DR. GINGER URBANIAK, M.D. URBANIAK PLASTIC SURGERY & MEDICAL SPA

Board-Certified Physician, Dr. Ginger Urbaniak, M.D. specializes in providing boutique cosmetic services ranging from Botox and injectable fillers to skin tightening, laser treatments and body sculpting procedures at the luxurious Urbaniak Plastic Surgery & Medical Spa located in Clearwater, Florida. “I am inspired by the women I meet each day who walk into our office. I love hearing about all they do, the families they raise and the businesses they run. When there is an opportunity to collaborate and support one another, I am all in. I am passionate about my work and love what I do.” “Dr. G”, and her husband Dr. Roderick Urbaniak, Board Certified Plastic and Reconstructive Surgeon, oversee their flourishing Medical Spa and Beach Beauty Bar designed by her. One visit to their beautiful space is all it takes to call it your new home for all of your beauty needs, with top-of-line products and white-glove service.

PHOTO CREDIT: KRIS HOLMAN PHOTOGRAPHY

UrbaniakPlasticSurgery.com

@drgingerurbaniak

727.447.4536 2020 25


ON the RISE

... Women to Watch MARY ELLEN SHAFFER Junior League of Clearwater-Dunedin, President maryellen.shaffer@gmail.com

HELENE DALMANIERAS

Junior League of Clearwater-Dunedin President-Elect hdalman@yahoo.com

CHRISTIE ROCK

Junior League of Clearwater-Dunedin cbwilder@yahoo.com

JANIE DEIGNAN

Junior League of Clearwater-Dunedin janie.meadows@citi.com 26 THEKNOWWOMEN.COM


KARISSA RICHARDSON Online Social Media Presence onlinesocialmediapresence.com

NATALYA S. EVANS

Your Family Matters, P.A. and Mediation & Collaborative Center of Sarasota YourFamily.Legal MediateSarasota.com

ASHLEE CAMPBELL

Summit Creative Marketing SummitCreativeMarketing.com

JAMIE BROWN

Soshal Events & Rose Blazers soshalevents.com & roseblazers.com

GENEVA MARESMA

Copywriter and Small Business Strategist genevamaresma.com 2020 27


HEALTH & WELLNESS

DR. KAYLEE GARRETT SIMMERMAN, PT, DPT FEMMEMPOWERMENT AND ADVOCACY, LLC

FEMMEmpowerment and Advocacy, LLC (newly known as Down There Docs), has served as Tampa Bay’s premier pelvic floor rehabilitative care team since 2018, specializing in equipping prenatal, perinatal, and postpartum women with shame-free, individually curated clinical experiences aimed at eliminating urinary incontinence, pelvic pain, and understanding all things ‘down there’. FEMME operates under the clinical and creative direction of Dr. Kaylee, a Floridian transplant originally from Tennessee, who obtained her Doctorate in Physical Therapy from the University of St.Augustine, and further extended her expertise in Women’s Health with continued post-doctoral training. Dr. Kaylee’s personal experiences with pelvic pain, urinary incontinence, and trauma-induced pelvic floor dysfunction, serve as the foundation for the intimate dynamic woven into every thread of her practice, and is seamlessly embodied by the entire staff at FEMME. Patients of Dr. Kaylee and her team, become family.

PHOTO CREDIT: KSROMANO

femmempower.org 28 THEKNOWWOMEN.COM

@postpartum_physio

drkgsimm@femmempower.org


HEALTH & WELLNESS

KRISTINA MADDEN MADDEN THERAPY SOLUTIONS

Kristina Madden, MS, CCC/SLP, CLC is a leading pediatric speech-pathologist, feeding specialist, and lactation counselor in Tampa Bay. For over 10 years she worked in the hospital setting, specializing in infant and pediatric feeding, NICU, cardiac, tracheostomy/ventilator-dependent patients, and traumatic brain injury. Madden Therapy Solutions was born out of Kristina’s desire for a more patient- and family-centered approach to care, the ability to provide more customized treatment, and the time and energy to foster personal relationships with patients and their families. Madden Therapy Solutions provides concierge-level services in pediatric speech, feeding therapy, lactation counseling, and nutrition. Kristina and her team of carefully curated therapists strive to provide exceptional service and personal care to improve the quality of life of patients and families. Madden Therapy Solutions won the 2019 “Best of St Petersburg” award in the speech pathologist category, and Kristina looks forward to providing many more years of exemplary care! 727.240.6209 maddentherapysolutions.com

PHOTO CREDIT: SYNTHIA THERESE PHOTOGRAPHY

kristina@maddentherapysolutions.com

2020 29


HOME & LIFE

ABBEY BOUCHARD BOUCHARD INSURANCE, A MARSH & MCLENNAN AGENCY LLC COMPANY

Abbey Bouchard joined Bouchard Insurance in 2017. She is a Client Advisor in the Private Client division of Bouchard, specializing in high net worth personal insurance that focuses on individuals and families with complex insurance portfolios and exposures.Abbey earned a Bachelor of Science in Business Administration from Auburn University. She is a lifelong resident of the Tampa Bay area. Throughout her time living in the area, Abbey has been actively involved in the community working with organizations such as The Skip Cline Society through the Morton Plant Mease Healthcare Foundation. As a third generation Bouchard working for Bouchard Insurance, Abbey’s purpose is to design a risk management program to complement the needs of each individual client that grows with their lifestyle changes. By doing this, her clients can focus on what

PHOTO CREDIT: KSROMANO

matters most to them. AbbeyBouchard@BouchardInsurance.com 30 THEKNOWWOMEN.COM

727-373-2717 or 727-332-3335

101 N. Starcrest Drive, Clearwater, FL 33765


HOME & LIFE

ALLISON BOUCHARD COLDWELL BANKER REALTY, THE THORN COLLECTION

Allison, a Florida Native and top producing realtor on the #1 team in West Central Florida was a former teacher who always had a passion for serving others and ensuring not only success for herself but the success of others as well. Her competitive spirit and passion to serve others lead her into a thriving career in Real Estate. She obtained her BA and MA from USF St. Pete where she continued to root herself in the community volunteering for Pediatric Cancer Foundation, Vinny Lecavalier Foundation, and Arc of Tampa Bay Foundation where she now sits on the board of trustees. Allison takes pride in her career and community and has a reputation for excellence. Passion is a common theme in Allison’s life. Her greatest passion is her family, friends, and dog Ranger! You can also find her on the water or cheering on her Tampa Bay Sports Teams! PHOTO CREDIT: KSROMANO

TheThornCollection.com

allison@marthathorn.com

@allison_bouchard_realtor 2020 31


HOME & LIFE

CHARLOTTE KAY YENSEN LONG TERM CARE SOLUTIONS, LLC

Charlotte Kay Yensen is both owner and President of Long Term Care Solutions, LLC, a Medicaid filing company assisting families throughout Florida. Charlotte’s primary focus is to assist families with asset preservation and qualify their loved one(s) to receive nursing home Medicaid benefits. It is not necessary to spend down savings first. LTCS has filed thousands of Medicaid applications during the past 24 years. Charlotte and the Elder Law Attorneys she works with, provide FREE consultations with families to discuss asset preservation strategies for quick Medicaid approvals. Charlotte is an industry leader on Medicaid qualifications and regularly speaks at nursing facilities, hospice, hospitals and senior groups. Charlotte has written a 22-page question and answer booklet addressing many questions concerning nursing home Medicaid qualifications, located on her website. “Don’t lose life savings due to the high cost of nursing home care.” 1421 Court Street #F longtermcaresolutionsllc.com Charlotte@ltcsllc.com

PHOTO CREDIT: LUXE LIGHT IMAGES

32 THEKNOWWOMEN.COM


HOME & LIFE

ELENA KATSULOS-SABBOUH FINANCE OF AMERICA REVERSE LLC

Elena Katsulos-Sabbouh, reverse mortgage advisor at FAR brings to bear over a decade and a half of high level experience in the mortgage space. Katsulos-Sabbouh said that she saw reverse mortgages as the “wave of the future” almost immediately by recognizing its potential to “help those retiring regardless of their financial position” Being with a lender like FAR is a huge key to my success.

PHOTO CREDIT: SYNTHIA THERESE PHOTOGRAPHY

Ekatsulos@fareverse.com

Ekatsulos@gmail.com

813.394.4693 2020 33


HOME & LIFE

SANDY SEMBLER EMBODIED PERFORMANCE COACH

Sandy Sembler is an internationally recognized embodied results coach and creator of the SakredShe program, empowering women to “break up” with toxic patterns limiting their love, business, and success, and embrace a joy-filled, abundant life. Sandy’s SakredShe program was created after her own 10-year healing journey and her desire to “make her mess a message and her test a testimony!” Sandy merged disciplines from teachers around the world to ignite clients towards change in their mind, heart, and body, tapping into the unlimited energy and creativity of their feminine flow, and releasing unhealthy patterns. The transformation Sandy’s clients achieve is due to her compassionate yet ‘take no prisoners’ coaching style, her own personal journey, and her ability to deeply connect with each client as a unique soul. Sandy’s deepest desire is for each client to intentionally claim their authentic purpose and abundance of self-worth, trust and live more fully, and create the quality relationships so deeply desired.

PHOTO CREDIT: KSROMANO

sandysembler.com 34 THEKNOWWOMEN.COM

@sandysembler

813.310.9801


HOME & LIFE KRISTINA HOLMAN KRIS HOLMAN PHOTOGRAPHY

Kristina Holman started her professional photography career in 2012 after graduating high school. She mainly photographed portraits and wedding events in Sarasota, Florida. Since then she has done an extensive amount of traveling, which resulted in building a wide range portfolio between branding, wedding and portrait photography. In late 2016 Kristina moved to St Pete in hopes to find a community of other creative entrepreneurs. As of today her main focus is portraits, interior spaces and helping others brand themselves visually.

PHOTO CREDIT: SYNTHIA THERESE PHOTOGRAPHY

krisholman.com

@krisholman

krisholmanphotography@gmail.com 2020 35


HOME & LIFE

MICHELE SMITH LAURIE DAVIDSON-SMITH THE WEST EVENTS

Michele Smith, a 2x Olympic gold-medalist softball pitcher and ESPN analyst has never been scared of a project. Her wife and business partner, Laurie Davidson-Smith, was also a former SEC Championship pitcher for The University of Georgia. Off the ball field, they find passion in preserving and revitalizing historic buildings. Their first large project was to restore a ramshackle relic of Old Florida into what is now the Sunset Inn and Cottages, which consistently ranks as TripAdvisor’s #1 hotel in Treasure Island. Most recently, when they spotted a long-vacated, run-down laundromat, their newest project was born: The West Events, the area’s newest event venue. Michele and Laurie preserved the structural integrity and industrial soul of this mid-century building. Exposed brick, wooden accent walls, polished concrete floors, and industrial lighting create the perfect backdrop for any occasion, from wedding receptions to corporate events. PHOTO CREDIT: KSROMANO

727-363-4255 36 THEKNOWWOMEN.COM

www.thewesteventspace.com

@thewestevents


HOME & LIFE

LEAH HERZWURM HERZWURM HOMES

At the helm of a team that has been recognized as the top 1% of over 9,000 realtors in Pinellas County, Leah Herzwurm has built a fast-growing business as a Keller Williams agent. While this Georgiatransplant has been known to “cap” (reach $2.1M in sales) in less than two weeks of the start of her year, and has sold over $67 million worth of Tampa Bay Real Estate (YTD), the true measure of success for Leah and her team at Herzwurm Homes is the number of families she has served. In just four years, over 200 families have found their ‘homesweet-home’ with the help of this passionate and dedicated agent. With a growing office of professionals that work beside her, and achieving new milestones in her business each month, Leah’s favorite part of the real estate experience is the relationships with her clients. Being able to be a part of someone’s new beginning, a family’s growth, and the biggest investment a person makes is the greatest reward of what she gets to do everyday. 706.910.9909 @herzwurm_homes leah@herzwurmhomes.com PHOTO CREDIT: KSROMANO

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HOME & LIFE

NATHALIE JONES NEAT NATHALIE

Nathalie Jones is a professional organizer who inspires and educates women on organizing solutions that create beautiful and peaceful homes. A home that is thoughtfully put together makes tackling the other challenges of the day far more manageable. One of the most important things Nathalie has learned is regardless of where life takes you, there is nothing more comforting than the place you call home. “Efficiency, simplicity and organization just make life easier�-Nathalie Jones. Nathalie was born and raised on the Mediterranean island of Malta and now resides in Clearwater with her son. She was educated in Malta and speaks 7 languages fluently. In addition, she is a proud member of The American Society of Professional Organizers. In her free time Nathalie enjoys gardening, cooking, traveling and reading about different cultures and languages. TO

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www.neatnathalie.com 727.489.4026 @neatnathalie

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HOME & LIFE

SYNTHIA ADAMOVIC SYNTHIA THERESE PHOTOGRAPHY

Synthia, of Synthia Therese Photography has made it her mission to make her business thrive on personal connections. Whether it’s diving head first and getting comfortable with family members to get that smile or stepping back and capturing the connections between her clients. That same personal connection bleeds into her personal life. Showing love, passion and empathy in her community as guardian ad litem and as a Big Sister in Big Brothers Big Sisters Pinellas county or in social issues like Black Lives Matter, homelessness and much more. Changing the world around her for the better even if it’s one person at a time. Synthia is a happy newlywed. She, her husband and her fur baby love their life as Clearwater residents and take advantage of all the amazing entertainment it has to offer. SynthiaTherese.com @synthiatheresephotography Stheresepics@gmail.com

PHOTO CREDIT: KRIS HOLMAN PHOTOGRAPHY

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HOME & LIFE TRACIE DOMINO EVENT OUTFITTERS

During her time in Kappa Alpha Theta at Florida State University, Tracie was the girl who wanted to select and design all the event t-shirts. It was during those college days that Tracie also started planning events and sat on multiple charity boards. Even as the event planner, it was the fun, memorable swag that always got her excited. For the past 16+ years, Tracie has planned events across the US and Caribbean and established Event Outfitters as a way to provide unique and creative gifts and merchandise to her clients and friends. From the product selection, packaging, messaging, and logo placement, Event Outfitters’ goal is for the recipient to be surprised and delighted by an “Insta-worthy” experience. Tracie has been recognized by PartySlate as a Top 50 Event Planner in the US, one of the 25 Young Event Pros to Watch, and a member of the BizBash 1000.

PHOTO CREDIT: KSROMANO

event-outfitters.com 40 THEKNOWWOMEN.COM

@shopeventoutfitters

hello@event-outfitters.com


MEDIA

KENDALL KIRKHAM 10 TAMPA BAY

Kendall Kirkham co-hosts “Great Day Live” weekdays from 9 to 10 a.m. on 10 Tampa Bay. She describes her current position as her dream job, being able to highlight all the good news and inspiring people that make up Tampa Bay. Kendall came to Tampa Bay in November 2017 after serving at stations in Memphis, Tulsa, and East Texas. Kendall has interviewed countless celebrities and notable figures, from Bob Woodward to John Travolta, but is most proud of her work with St. Jude Children’s Research Hospital. She serves as the emcee of the walk/run every year and is also on the event committee. A native Texan, Kendall grew up in the Fort Worth area and graduated from Texas Christian University. She always knew she wanted to be a part of the excitement and magic of television. She got her first taste when she interned for “The Ellen Show” and E! Entertainment. @KendallKirkhamSloan @KendallKirkham PHOTO CREDIT: HOWIE MAC PHOTO

kkirkham@10tampabay.com

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NON-PROFIT

ASHLEY LOWERY HOMELESS EMPOWERMENT PROGRAM (HEP)

Ashley proudly serves as President and CEO of the Homeless Empowerment Program (HEP) in Clearwater. HEP is a comprehensive social services agency that provides housing and support services for nearly 400 individuals, families and veterans each day on an expansive 8-acre campus. Ashley began her career in several marketing and development positions at HEP, allowing her the opportunity to strengthen her donor relation and fundraising skills. In her current role Ashley oversees fundraising, campus operations and the comprehensive range of support services that are designed to effectively break the cycle of homelessness. Individuals and families seeking shelter at HEP find hope, empowerment and the skills they need to become self-sufficient. Ashley has a genuine heart for serving the community and considers herself extremely fortunate to have the opportunity to dedicate her career to helping improve the lives of others. In her free time, she enjoys CrossFit, cooking and the beach. Ashley and her husband, Mat, currently reside in Seminole with their sweet daughter, Estella, – and will welcome their second baby in April 2021. PHOTO CREDIT: KRIS HOLMAN PHOTOGRAPHY

HEPempowers.org 42 THEKNOWWOMEN.COM

AshleyL@HEPempowers.org

727.442.9041 ext:126


NON-PROFIT

KELSEY CURLS MAKE-A-WISH SOUTHERN FLORIDA

With a passion in events and fundraising, Kelsey Curls found her niche when she began working for Make-A-Wish Southern Florida over four years ago. Kelsey has focused her efforts to planning signature events that raise collectively over $1M each year. Every dollar raised from these signature events goes directly to fulfilling the mission of Make-A-Wish by granting wishes for children with critical illnesses in the Tampa Bay community. Under her direction, over 400 children have had their wishes granted and lives changed forever. Just like Make-A-Wish Southern Florida’s vision to grant the wish of every eligible child, Kelsey has a mission of her own to touch the lives of everyone in her community through her philanthropic efforts. Kelsey is proud to call the Tampa Bay community home. She was born and raised in Clearwater, is a graduate of the University of South Florida and currently resides in St. Petersburg.

kcurls@sfla.wish.org sfla.wish.org @makeawishsfla PHOTO CREDIT: KRIS HOLMAN PHOTOGRAPHY

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index

Natali Roshau................................ LASH ADDICT............................................................................................Beauty............................................6 Dauri Kowitz.................................. BE AGELESS WITH DAURI LLC...................................................................Beauty............................................7 Chrissy Capri................................. SYNOVUS..................................................................................................Business.........................................8 Christy Vogel................................. MARKETING DIRECTION OUTSOURCED MARKETING EXPERTS................Business.........................................9 Christie L. Sullivan......................... MCFARLAND GOULD LAW.........................................................................Business................................. 10-11 Haley D. Crum............................... FRANKCRUM.............................................................................................Business...................................... 12 Jamie Van Cuyk............................. GROWING YOUR TEAM..............................................................................Business...................................... 13 Jenna Carelli.................................. J. CARELLI CONSULTING, LLC...................................................................Business...................................... 14 Kelly Montgomery-Kepler............... ENGEL & VOLKERS BELLEAIR....................................................................Business...................................... 15 Lori Piencykoski............................. NETCO DESIGN LLC...................................................................................Business...................................... 16 Valerie Hibbard.............................. WEISNER INSURANCE NETWORK..............................................................Business...................................... 17 Christa Cius................................... “THE SECOND TIME AROUND”..................................................................Fashion........................................ 18 Sarah Faulkner............................... MILK VELVET PEARLS...............................................................................Fashion........................................ 19 Kelly Rodriguez.............................. LOLITAS WINE MARKET & SOPHIAS.........................................................Food & Bev.................................. 20 Krysten Strauser............................ THE TIPSY TROTTER.................................................................................Food & Bev.................................. 21 Susanne Byram.............................. THE MARKET AT LEFT BANK....................................................................Food & Bev.................................. 22 Anabel Ottersbach......................... ANTHEM HOUSE........................................................................................Health & Wellness....................... 23 Lauren McComb and Holly Dobie.... .PURE BARRE............................................................................................Health & Wellness....................... 24 44 THEKNOWWOMEN.COM


Ginger Urbaniak............................. URBANIEK PLASTIC SURGERY..................................................................Health & Wellness....................... 25 Dr. Kaylee Garrett Simmerman, PT, DPT..................... ..................................................... FEMMEMPOWERMENT AND ADVOCACY, LLC...........................................Health & Wellness....................... 28 Kristina Madden............................. MADDEN THERAPY SOLUTIONS................................................................Health & Wellness....................... 29 Abbey Bouchard............................ BOUCHARD INSURANCE, A MARSH & MCLENNAN AGENCY LLC COMPANY.Home & Life................................ 30 Allison Bouchard............................ COLDWELL BANKER REALTY AND THE THORN COLLECTION....................Home & Life................................ 31 Charlotte Yensen........................... LONG TERM CARE SOLUTIONS, LLC..........................................................Home & Life................................ 32 Elena Katsulos-Sabbouh................. FINANCE OF AMERICA REVERSE, LLC.......................................................Home & Life................................ 33 Sandy Sembler............................... EMBODIED PERFORMANCE COACH...........................................................Home & Life................................ 34 Kris Holman................................... KRIS HOLMAN PHOTOGRAPHY.................................................................Home & Life................................ 35 Laurie Davidson-Smith................... THE WEST EVENT SPACE..........................................................................Home & Life................................ 36 Leah Herzwurm.............................. HERZWURM HOMES..................................................................................Home & Life................................ 37 Nathalie Jones............................... NEAT NATHALIE........................................................................................Home & Life................................ 38 Synthia Therese............................. SYNTHIA THERESE PHOTOGRAPHY..........................................................Home & Life................................ 39 Tracie Domino............................... EVENT OUTFITTERS..................................................................................Home & Life................................ 40 Kendall Kirkham............................. GREAT DAY LIVE TAMPA BAY...................................................................Media.......................................... 41 Ashley Lowery............................... HOMELESS EMPOWERMENT PROGRAM (HEP)..........................................Non-Profit.................................... 42 Kelsey Curls................................... MAKE A WISH SOUTH FLORIDA................................................................Non-Profit.................................... 43 2020 45


TAYLOR PRECOUR She Advisors Vol 1 Page 63

MARY WILLIAMS

Your First Impression Authority Vol 1 Page 33

LYNNE SAFRIEL Safriel House Vol 1 Page 45

ALUMNAE

KNOW ST. PETE BOOK ALUMNAE ANGIE MATIYAK-CROFT Pop Goes The Party LLC Vol 1 Page 52

JOVANA BOKSEN The Artistic Whisk Vol 1 Page 43

46 THEKNOWWOMEN.COM

CHRISTY JONES

The Edinburgh Fringe Vol 1 Page 41

DEBORAH STAGG Tampa Bay Interiors Vol 1 Page 74


WOMANof IMPACT LORIELLE J. HOLLAWAY Cultured Books Lorielle J. Hollaway is the owner of Cultured Books, a pop-up multicultural children’s bookstore based in St. Petersburg, FL. Cultured Books specializes in highlighting positive stories of Black + People of Color to both nurture self-love and broaden worldviews.

2020 47


2020 KNOW ST. PETE | CLEARWATER BOOK Community Partners THE WEST EVENTS TIPSY TROTTER LOLITA’S CATERING + EVENTS SYNTHIA THERESE PHOTO KIMBERLY PHOTOGRAPHY KRIS HOLMAN PHOTOGRAPHY


KNOW St. Pete|Clearwater is an annual publication that features dynamic women in virtually every industry. Every woman featured in KNOW St. Pete|Clearwater has been vetted through peer-review. Because our mission is to showcase the best and brightest, the only way one can claim their slot is through nomination. The women featured are a compilation of proven leaders, high producers, and rising stars. Those published in KNOW St. Pete|Clearwater are also considered trendsetters, influencers, and women to watch. KNOW St. Pete|Clearwater is published annually and distributed to affluent decision makers through social and networking events and partnering businesses. While deemed the new who’s who, KNOW St. Pete|Clearwater also delivers readers a vetted list of local female-run businesses. Simply open the KNOW Book and find the next local woman-led business you can support with goods and services you need now!

KNOW St. Pete | Clearwater is produced by The KNOW Women TM. The women featured in this volume have been vetted by their peers and are known leaders in their industry. For consideration in an upcoming volume of KNOW, go to theknowwomen.com and complete a submission.

BEAUTY | BUSINESS | FASHION | FOOD & BEVERAGE | HEALTH & WELLNESS HOME & LIFE | MEDIA | ENTERTAINMENT | NON-PROFIT | NOTABLE Bring the KNOW Book to your city! ©2020 The Know Tribe, LLC., all rights reserved.

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