Technical SEO Checklist

TECHNICAL SEO CHECKLIST

Why Technical SEO? Following a technical SEO checklist ensures that your site’s security and structure meet the expectation of search engine algorithms.

Let's look at the checklist-

1. Create and Optimize XML sitemap of Your Site XML sitemap is a file that assists the search engine crawlers to know about pages and parts of your website they may not discover easily.

2. Use Canonical URLs to fix and Avoid Duplicate Content Issues You can use SEMrush or Alexa’s Site Audit tool to identify on-site duplicate content.

You can use the canonical link element to let search engines know which version of a page to consider when indexing your website.

3. Ensure Your Website is Mobile-Friendly To have a mobile-friendly website is not optional anymore.

Ensure that your website is fully responsive so that your rankings don't suffer.

4. Install an SSL Certificate on Your Website Secure Sockets Layer (SSL) is a security technology that encrypts data and transports it safely across the web.

It will not only provide enhanced security to your site but is also useful from an SEO perspective.

5. Improve Your Website Speed Search engines and users both prefer sites that load quickly.

If your site takes a long time to load, it can seriously impact the user experience and lower your rank in SERPs.

6. Add Structured Data Markup to Your Site Structured data can help you enhance your website’s presence on the SERPs through featured snippets, knowledge graph entries, etc., and increase your

CTR.

7. OPTIMIZE URL STRUCTURE Make sure that the URLs have: •

Your target keywords

•

Lowercase characters

•

No unnecessary characters or words

8. Improve Your Site Architecture A well-defined structure helps users quickly find out what they want from the website and makes indexing a website easier for search engines.

9. Optimize Your Robots.txt It is a text file residing in your website’s root directory.

It gives instructions to search engines on which website pages they can crawl and add to their index.

10.

Take Care of 404 Pages You wouldn’t want any of your readers to land on a “404 Not Found” page.

That creates a bad first impression, and the user may never return to your site again.

TAKEAWAY

If you fail to address technical SEO problems, it can result in rankings dips, negative engagement metrics, and crawl errors.

So, keep the above-mentioned technical SEO checklist in mind and optimize your website accordingly.

GET HELP WITH TECHNICAL SEO

▪

info@knotsync.com

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333 006 3775

▪ https://knotsync.com