Meeting the key decision makers, presenting your solutions in person, forging new paths at the heart of the action in the sector: All this is possible at aquanale in Cologne! The sector’s leading trade fair will be the No. 1 gathering for the international swimming pool and wellness industry once again in 2027 – and a trailblazer for the trends of tomorrow.
Embark on a journey with the entire industry: Shape the future together and present your new products and solutions for a conscious lifestyle based on health, wellness, movement and exercise. Get set for four days full of inspiration, a unique event programme, packed exhibition halls and exciting conversations with pool and wellness professionals.
VARIED
PRIVATE SPAS
WELLNESS IN THE HOME
SAUNAS & SPAS
A HOLIDAY FOR THE SOUL
IN EXCELLENT COMPANY
aquanale stands out due to its excellent exhibitor profile - as the constantly growing interest from trade visitors and their high levels of satisfaction demonstrate. Around 60% of the event’s exhibitors travel from outside Germany to present their products and services in Cologne and benchmark their offerings against industry competitors. The global community gathers at the event to see the latest technologies, innovations and designs for themselves up close.
The event’s trade visitors also offer immense potential: Surveys have shown that they are knowledge-focused professionals with decisionmaking authority who are open to discussions. This makes the sector’s leading trade fair the ideal platform to close deals and establish strategic partnerships – it’s the perfect venue for successful business!
66% of the exhibitors are (very) satisfied with the event overall.*
THE PLACE TO BE
aquanale’s event concept has been developed with the industry. It is the key to its long-established consistency in its excellent exhibitor profile, visitor acceptance, international reach and industry focus. This makes it one of the leading trade fairs for the future-oriented swimming pool, sauna and wellness market.
With its clear focus on international business and industry expertise, aquanale offers all its market partners the perfect platform for the business of tomorrow. This potential is further strengthened by co-locating the event with FSB – a global leader in public spaces, exercise and health.
82% of trade visitors are involved in purchasing and procurement processes.*
aquanale 2027
*Findings from aquanale 2025
INSPIRE THE SECTOR, DRIVE THE MARKET
It’s not just new product launches, business contacts and networking that make a trade fair a successful event for you. Keeping up with industry debates is also a crucial part of it.
In cooperation with the German Association for Swimming Pools and Wellness (bsw), which acts as the trade fair’s conceptual sponsor, aquanale has an event programme of its accustomed high standard lined up for you.
The 12th International Swimming Pool and Wellness Forum will once again foster a dialogue between numerous renowned industry experts. Partnerships with the International Association for Sports and Leisure Facilities (IAKS), the Federal Association of German Swimming Pool Professionals (BDS) and the European Waterpark Association (EWA) will provide additional content that is guaranteed to appeal to every target group.
Together with its partner „Sauna from Finland“, the event is bringing Finnish sauna culture to Cologne for the third time for trade fair participants to experience.
90% of trade visitors would recommend the trade fair to others.*
STRONG SYNERGIES FOR OUTSTANDING SUCCESS
aquanale and FSB unite around an essential element: water. This vital force is the nexus connecting public and private projects and the key to building viable living spaces.
In cities, intelligent water management ensures cooling, storage and biodiversity. In the private sector, modern water circulation technology in sponge gardens, natural pools and green roofs embodies sustainable living. Special area: „Urban Oasis versus Private Oasis“ special event area highlighted these intersections for the first time in 2025. The trade fair duo highlights market opportunities again in 2027 arising from the megatrends of urbanisation, health and sustainability.
10.2
10.1
Halls 7 and 8
Halls 9, 10.1 and 10.2
Entrance North Congress Centre North 7 8 9
Why you shouldn’t miss aquanale:
LOTS OF GOOD REASONS
Every two years, the international platform for the swimming pool, sauna, spa and wellness industry focuses on innovations, trends and fostering new business connections.
A strong trade fair duo creates valuable synergies: aquanale and FSB bring together topics relating to health, physical activity and wellbeing, as well as decision-makers from local government, urban planning, landscaping, landscape architecture and swimming pool construction.
High-level decision makers and a comprehensive market overview: More than 90% of the event’s trade visitors are decision makers, giving aquanale an unrivalled position as the No. 1 sector gathering for the swimming pool and sauna industry.
Captivating, informative, pioneering The International Swimming Pool and Wellness Forum offers an extensive line-up of workshops, talks and best-practice presentations.
Plannable, reliable and in an ongoing dialogue:
aquanale has its finger on the market’s pulse: The trade fair is the industry’s partner and source of inspiration, and is constantly exchanging ideas with the sector.
Successful theme worlds
The private and public pool segments and the sauna, wellness and spa sections of the trade fair are closely linked to each other.
Impressive industry showcase: Numerous forward-looking products, technologies and concepts will be presented.
COLOGNE – AN OUTSTANDING LOCATION
Centrally located in Europe, excellent transport connections, internationally renowned: Cologne is a trade fair location that acts like a beacon. The city is the exclusive host of numerous world-leading events. Its location right alongside the Rhine, with Cologne Cathedral close by and numerous cultural and culinary highlights to enjoy, will make attending the trade fair a unique experience.
Book up to five rooms directly using our convenient online hotel booking portal. aquanale.com/overnight-stay
Your contacts: Contact Cologne aquanale.com/contact Contact international aquanale.com/salesnetwork
