Designing a Dream Washington Interior Designer, Tanna Edler, receives National Kitchen Designer of the Year Award BY ANELYSE MORRIS
Left: Photo Courtesy of Tanna by Design, Right: Photo by Nic Aston
HILE 2020 BROUGHT MANY SETBACKS, it
also offered time for improvements — especially home improvements. Whether you completed full renovations, added a new space, or invested in some decor, there has never been a better time to freshen up your abode. For those seeking a change to their living space, but are having difficulty coming up with a vision, TANNA BY DESIGN is here to help. After clinching multiple Best of the Northwest wins and the 2020 National Kitchen Designer of the Year award from the Interior Design Society, it’s safe to say that solopreneur and founder Tanna Edler is taking the Washington interior design scene by storm. “I have been designing kitchens for over 10 years and, as with many things, we get better and better,” Edler says. “Receiving this coveted award by the Interior Design Society is such an honor. Receiving virtual applause from so many of my peers, has been heartwarming.” Tanna and virtual assistants help clients “live easy” with a variety of services, from full design project management to consultations, and now virtual design. Virtual design launched in early 2020, tripling in popularity since the pandemic hit. Virtual design mixes DIY projects with design assistance, in a COVID-safe manner. Simply visit the TANNA BY DESIGN website and view virtual room guides, receive consultations, and even shop from pre-designed rooms to find your perfect fit.
“Having friends visit my website and leave with something valuable is important to me,” Edler says. “With the increased virtual opportunities, many clients love viewing my latest fave finds or picking up a decor bundle to finish their space.” Virtual design services are not the only adaptation Edler has made in 2020. Along with the new “live easy” mantra, TANNA BY DESIGN now offers virtual staff, a new website, retail collaborations, design organization memberships, and so much more. “We have maintained our same business model and that foundation allowed us to pivot quickly with the COVID-19 pandemic,” she says. “We needed to be resilient and saw a need to diversify, as well as streamline.” TANNA BY DESIGN also offers full service design projects for commercial spaces such as corporate offices, medical clinics, restaurants, retail stores, and more. After 10 years and counting of interior design, Edler says she is excited to continue to grow and expand her business by launching several new services in 2021, including a fourth arm to the TANNA BY DESIGN business model. “I honestly cannot count the numerous amounts of design projects that I have completed over the years,” she says. “I can tell you every one [project] is special, and the clients are the best part of each job.” 425.737.1193, tannabydesign.com January 2021 69