chameleon / symbolism PROCESS Julia Kline
VISC 204 ANDERSON
Table of Contents PROJECT BRIEF
29-30
MOVEMENT
4-9
ANIMAL RESEARCH
31-32
DOTS
10
SYMBOL CATEGORIES
33-34
THICK LINES
11-12
GEOMETRIC
35-36
BADGES/CRESTS
13-14
MINIMAL
37-38
OVERLAYED
15-16
ONE-LINE
39-40
GEOGRAPHY/HABITAT
17-18
COLLAGE
41-42
CHARACTER/CARTOON
19-20
TYPOGRAPHIC
43-44
SIMPLE SHAPES
21-22
BEHAVIORAL
45-46
CULTURAL
23-24
TEXTURE
47-51
FINAL LOGOS
25-26
CALLIGRAPHIC
52
FINAL POSTER
27-28
ABSTRACT
3
2
53-54
FINAL MOCKUPS
Project Brief
In Principles of Communication, the first project was to turn an animal into symbols under specific categories. A symbol is a mark, sign, or word that indicates, signifies, or is understood as representing an idea, object, or relationship. In order to generate ideas on the animal chosen, I first started brainstorming visual words, emotional words, sound words, etc. for three animals that I could potentially use for symbols. Then I made a mindmap of the backgrounds, cultures, and anything that sparked excitement and became interested in the Chameleon. One of my favorite qualities about the Chameleon is the way that they change color based off of their mood, not to camoflauge. Most designers use those colors to create symbols for the chameleon, so I thought it would be interesting to take a colorful animal and turn it black and white. After setting my mind on the animal chosen, I started sketching for the specific categories given to think about different ways to convey the animal. Then, I took three sketches from each category and created them in Illustrator. This was difficult for me because I’m not very comfortable using the pen tool, but I became more comfortable as I kept refining. In order for a symbol to be able to be on anything, it has to be able to be blown up or scaled down and still resemble the desired mark. This is why I used a small and a large version of the symbol on my poster.
3
Panda Research
1
VISUAL WORDS Furry Fluffy Hunched Overweight Fat Thick Colorless Large Climbers Round Black White Light Brown
2
Exotic Marked Spotted Patterned Dark eyes Giant Strong Powerful Big boned Posture Tall Heavy Bear cub
Koala Burley Wooly Coats Huddled Distinct Sleeping Large Paws Sows Boars Thumbs Chinese
EMOTIONAL WORDS Tired Hungry Protective Territorial Caring Lazy Shy Lone Low-energy Curious Playful Rage Instictual
4
Cute Adorable Cuddly Human-like Baby-like Bear Eater Prolonged Stretched Comfortable Leaning Soft Big eyes
3
Courageous Helpful Sleepy Docile Passive Spatial Memory Wild Non-pets Reserved Sensitive Folivore Overprotective No relationship
Chewing Bamboo Breaking Climbing Bark Scratching Clawing Trees Rustling Wood Cracking Squeak- cubs Growl Bark Huff Honks
4 Harmful Predator Warm No hibernation Endangered Solitary Kind Compliant Yielding Lathargic Laid-back Drowsy Dozy
Inactive Sluggish Independent Bashful Timid Introverted Cooperative Ravenous Apathetic Soft-hearted Tender Concerned Attentive
SOUND WORDS Snore Grind Coos Ripping shoots Digging stems Silent Gland secretions Yawning Sighs Squeal- cubs Croak- cubs Breathe
WHAT PEOPLE THINK Bamboo Panda Express Chinese Chinese Food Asia Black & White Zoo Kung Fu Panda Climbing trees Heavy Cuddly Big
Adorable Harmless Clumsy Toys Stuffed Animals Hunched posture Spotted Endangered Specias Poaching Koala Plushy
5
Chameleon Research
1
VISUAL WORDS Colorful Changing Scaly Rough Zygodactylous Extrudable Tongue Rapid Gait Crests Horns Brow Snout Lizard
2
Reptile Eccentric Round Eyes Exotic Figure Dart Terrestrial Legged Amphibious Tropical Vibrant Eye-catching Striking
Vivid Showy Green Neon Flashy Fetal Position Slow Grasping Branch Multicolored
EMOTIONAL WORDS Moody Wild but also Pets Dark-Stressed Green-Happy Red-Excited Blue-Stimulated Solitary Territorial Active Aggressive Sensitive Shy
6
Swirled Tail Patterned Hand-sized Bumpy Textured Spotted Spikey Ridge Inverted Eyes Eongated Pointed Scales Armor Bright Dull
3
Cautious Easily Triggered Threatened Lone Startled Reserved Introverted Hesitant Hungry Stimulating Harmless Energetic Bouncy
Hissing Chewing Climbing Bark Scratching Trees Rustling Sneezing Wheezing Whistling Clicking Mating Call Chirps Licking
4 Perky Frisky Sprightful Instictual Clever Alert Sharp Expeditious Intelligent Nimble Sneaky Hides Disturbed
No memory Hunters Calculated Deliberate Timid
SOUND WORDS Crunching Bugs Swallowing Silent Quiet Breathe Shriek Screech Slurp Clack Cough Croak Rasp
WHAT PEOPLE THINK Pascal Tangled Rango Long Tongue Frogs Color Changing Moods Camoflauge The Mixed up Chameleon Book Admiration Amphibians Lizards
Rain Forest Warm Weather Deserts Iguanas Wild Wet Patterned Pets Savannas Swirly Tail Three fingers
7
Camel Research
1
VISUAL WORDS Lumpy Humpy Strong Large Muscular Light brown Beige Furry Hooves Long Neck 3 Eyelids 2 Eyelashes Curved Neck
2
Two Humps Thick Coat Horse Teeth Goofy Unique Quadrupeds Nomadic Long Legs Distinctive Brawny Powerful Built Sturdy
Blonde Tan Wandering Roaming Wooly Hairy Fuzzy Ungulate Hunch Ridge Protrusion Bulge Mound
EMOTIONAL WORDS Hard-workers Cooperative Harmless Endurance Expressionless Slow Nomad Roamer Wanderer Spiritual Laid-back Kind Passive
8
Big Teeth Fat Humps Saddle Large Humps Small Humps Tall 4 Legged Wide Eyes Tail Mammal Big Lips Snout One Hump
3
Helpful Compliant Independent Attentive Tameable Docile Easy Obedient Submissive Trained Obliging Friendly Accommodating
Spitting Chewing Hoove clicks Moan Groan Bleats Bellows Roars Rumbles Hums Blowing Grunt Snort
4 Gentle Casual Unconcerned Intelligent Clever Smart Herbivore Mellow Mild Good Natured Altruistic Charitable Active
Busy Diligent Perservering Laborious Tiresome Patient Tolerant Leisurely Relaxed Steady Unhurried Unbothered Stolid
SOUND WORDS Hawk Gob Hoick Mewl Puff Sniff Drink Smack lips Sneeze Pant Breathe Gust Cough
WHAT PEOPLE THINK Religion Islam Judaism Mahouts Saddles Middle East Pack Rat Deserts Hot Weather Humps Spitting Light Brown Tan
Mule Big Lips Reigns Water Retention Nomadic Llamas Ancient Roamers Gypsy Laborious Spiritual Helpful
9
Symbol Categories
1
GEOMETRIC based on simple geometric shapes (such as straight lines, circles, or squares)
2
MINIMAL what is the smallest amount you can show and still have it be recognizable? Do you need to show the whole animal?
3
ONE-LINE Using one continuous line how can you form a design of your animal or something representative?
4
COLLAGE/CUT & PASTE Cut and paste to form representations of your animal. You can use reference imagery, hand-drawn elements, etc.
5
TYPOGRAPHIC Use the name of your animal, an abbreviation or any combination of the two. Think about what visuals you can convey using just type?
6
BEHAVIORAL
10
how does your animal move? how can you create a symbol to represent your animal from that movement?
10
TEXTURE
11
CALLIGRAPHIC
12
10
ABSTRACT How can you create abstract depictions of your animal?
BADGE/CREST Create badges or crests that represent or feature your animal?
13
OVERLAYED How can you overlay shapes or design elements to create a symbol for your animal?
14
GEOGRAPHY/HABITAT How can you represent your animal with symbols for its habitat or location. Do you need to feature your animal in some way?
15
CHARATER/CARTOON Design a character or mascot of your animal. Think about examples like the Michelin man, cereal mascots, etc
16
Hand-drawn or calligraphic representations of your animal?
9
THICK LINES Use thick bold lines to create symbols for your animal
what textures are unique to your animal? How can you use those textures to create a symbol?
8
DOTS Representative symbols for your animal using dots / circles.
what behaviors make your animal unique that you can design a symbol around?
7
MOVEMENT
SIMPLE SHAPES Use simple geometric shapes (Circles, Squares, Rectangles, Triangles)
16
CULTURAL Create marks based on cultural connotations, history, or folklore.
Geometric Sketches
11
Geometric Refined
12
Minimal Sketches
13
Minimal Refined
14
One-Line Sketches
15
One-Line Refined
16
Collage Sketches
17
Collage Refined
18
Typographic Sketches
19
Typographic Refined
20
Behavioral Sketches
21
Behavioral Refined
22
Texture Sketches
23
Texture Refined
24
Calligraphic Sketches
25
Calligraphic Refined
26
Abstract Sketches
27
Abstract Refined
28
Movement Sketches
29
Movement Refined
30
Dots Sketches
31
Dots Refined
32
Thick Lines Sketches
33
Thick Lines Refined
34
Badges/Crests Sketches
35
Badges/Crests Refined
36
Overlayed Sketches
37
Overlayed Refined
38
Geography/Habitat Sketches
39
Geography/Habitat Refined
40
Character/Cartoon Sketches
41
Character/Cartoon Refined
42
Simple Shapes Sketches
43
Simple Shapes Refined
44
Cultural Sketches
45
Cultural Refined
46
Final Logos
GEOMETRIC
MINIMAL
ONE-LINE
TYPOGRAPHIC
47
Final Logos
BEHAVIORAL
48
TEXTURE
CALLIGRAPHIC
ABSTRACT
Final Logos
MOVEMENT
DOTS
THICK LINES
BADGE
49
Final Logos
OVERLAYED
50
CHARACTER
SIMPLE SHAPES
CULTURAL
51
Final Poster
52
54