Animal Symbols

chameleon / symbolism PROCESS Julia Kline

VISC 204 ANDERSON

Table of Contents PROJECT BRIEF

29-30

MOVEMENT

4-9

ANIMAL RESEARCH

31-32

DOTS

10

SYMBOL CATEGORIES

33-34

THICK LINES

11-12

GEOMETRIC

35-36

BADGES/CRESTS

13-14

MINIMAL

37-38

OVERLAYED

15-16

ONE-LINE

39-40

GEOGRAPHY/HABITAT

17-18

COLLAGE

41-42

CHARACTER/CARTOON

19-20

TYPOGRAPHIC

43-44

SIMPLE SHAPES

21-22

BEHAVIORAL

45-46

CULTURAL

23-24

TEXTURE

47-51

FINAL LOGOS

25-26

CALLIGRAPHIC

52

FINAL POSTER

27-28

ABSTRACT

3

2

53-54

FINAL MOCKUPS

Project Brief

In Principles of Communication, the first project was to turn an animal into symbols under specific categories. A symbol is a mark, sign, or word that indicates, signifies, or is understood as representing an idea, object, or relationship. In order to generate ideas on the animal chosen, I first started brainstorming visual words, emotional words, sound words, etc. for three animals that I could potentially use for symbols. Then I made a mindmap of the backgrounds, cultures, and anything that sparked excitement and became interested in the Chameleon. One of my favorite qualities about the Chameleon is the way that they change color based off of their mood, not to camoflauge. Most designers use those colors to create symbols for the chameleon, so I thought it would be interesting to take a colorful animal and turn it black and white. After setting my mind on the animal chosen, I started sketching for the specific categories given to think about different ways to convey the animal. Then, I took three sketches from each category and created them in Illustrator. This was difficult for me because I’m not very comfortable using the pen tool, but I became more comfortable as I kept refining. In order for a symbol to be able to be on anything, it has to be able to be blown up or scaled down and still resemble the desired mark. This is why I used a small and a large version of the symbol on my poster.

3

Panda Research

1

VISUAL WORDS Furry Fluffy Hunched Overweight Fat Thick Colorless Large Climbers Round Black White Light Brown

2

Exotic Marked Spotted Patterned Dark eyes Giant Strong Powerful Big boned Posture Tall Heavy Bear cub

Koala Burley Wooly Coats Huddled Distinct Sleeping Large Paws Sows Boars Thumbs Chinese

EMOTIONAL WORDS Tired Hungry Protective Territorial Caring Lazy Shy Lone Low-energy Curious Playful Rage Instictual

4

Cute Adorable Cuddly Human-like Baby-like Bear Eater Prolonged Stretched Comfortable Leaning Soft Big eyes

3

Courageous Helpful Sleepy Docile Passive Spatial Memory Wild Non-pets Reserved Sensitive Folivore Overprotective No relationship

Chewing Bamboo Breaking Climbing Bark Scratching Clawing Trees Rustling Wood Cracking Squeak- cubs Growl Bark Huff Honks

4 Harmful Predator Warm No hibernation Endangered Solitary Kind Compliant Yielding Lathargic Laid-back Drowsy Dozy

Inactive Sluggish Independent Bashful Timid Introverted Cooperative Ravenous Apathetic Soft-hearted Tender Concerned Attentive

SOUND WORDS Snore Grind Coos Ripping shoots Digging stems Silent Gland secretions Yawning Sighs Squeal- cubs Croak- cubs Breathe

WHAT PEOPLE THINK Bamboo Panda Express Chinese Chinese Food Asia Black & White Zoo Kung Fu Panda Climbing trees Heavy Cuddly Big

Adorable Harmless Clumsy Toys Stuffed Animals Hunched posture Spotted Endangered Specias Poaching Koala Plushy

5

Chameleon Research

1

VISUAL WORDS Colorful Changing Scaly Rough Zygodactylous Extrudable Tongue Rapid Gait Crests Horns Brow Snout Lizard

2

Reptile Eccentric Round Eyes Exotic Figure Dart Terrestrial Legged Amphibious Tropical Vibrant Eye-catching Striking

Vivid Showy Green Neon Flashy Fetal Position Slow Grasping Branch Multicolored

EMOTIONAL WORDS Moody Wild but also Pets Dark-Stressed Green-Happy Red-Excited Blue-Stimulated Solitary Territorial Active Aggressive Sensitive Shy

6

Swirled Tail Patterned Hand-sized Bumpy Textured Spotted Spikey Ridge Inverted Eyes Eongated Pointed Scales Armor Bright Dull

3

Cautious Easily Triggered Threatened Lone Startled Reserved Introverted Hesitant Hungry Stimulating Harmless Energetic Bouncy

Hissing Chewing Climbing Bark Scratching Trees Rustling Sneezing Wheezing Whistling Clicking Mating Call Chirps Licking

4 Perky Frisky Sprightful Instictual Clever Alert Sharp Expeditious Intelligent Nimble Sneaky Hides Disturbed

No memory Hunters Calculated Deliberate Timid

SOUND WORDS Crunching Bugs Swallowing Silent Quiet Breathe Shriek Screech Slurp Clack Cough Croak Rasp

WHAT PEOPLE THINK Pascal Tangled Rango Long Tongue Frogs Color Changing Moods Camoflauge The Mixed up Chameleon Book Admiration Amphibians Lizards

Rain Forest Warm Weather Deserts Iguanas Wild Wet Patterned Pets Savannas Swirly Tail Three fingers

7

Camel Research

1

VISUAL WORDS Lumpy Humpy Strong Large Muscular Light brown Beige Furry Hooves Long Neck 3 Eyelids 2 Eyelashes Curved Neck

2

Two Humps Thick Coat Horse Teeth Goofy Unique Quadrupeds Nomadic Long Legs Distinctive Brawny Powerful Built Sturdy

Blonde Tan Wandering Roaming Wooly Hairy Fuzzy Ungulate Hunch Ridge Protrusion Bulge Mound

EMOTIONAL WORDS Hard-workers Cooperative Harmless Endurance Expressionless Slow Nomad Roamer Wanderer Spiritual Laid-back Kind Passive

8

Big Teeth Fat Humps Saddle Large Humps Small Humps Tall 4 Legged Wide Eyes Tail Mammal Big Lips Snout One Hump

3

Helpful Compliant Independent Attentive Tameable Docile Easy Obedient Submissive Trained Obliging Friendly Accommodating

Spitting Chewing Hoove clicks Moan Groan Bleats Bellows Roars Rumbles Hums Blowing Grunt Snort

4 Gentle Casual Unconcerned Intelligent Clever Smart Herbivore Mellow Mild Good Natured Altruistic Charitable Active

Busy Diligent Perservering Laborious Tiresome Patient Tolerant Leisurely Relaxed Steady Unhurried Unbothered Stolid

SOUND WORDS Hawk Gob Hoick Mewl Puff Sniff Drink Smack lips Sneeze Pant Breathe Gust Cough

WHAT PEOPLE THINK Religion Islam Judaism Mahouts Saddles Middle East Pack Rat Deserts Hot Weather Humps Spitting Light Brown Tan

Mule Big Lips Reigns Water Retention Nomadic Llamas Ancient Roamers Gypsy Laborious Spiritual Helpful

9

Symbol Categories

1

GEOMETRIC based on simple geometric shapes (such as straight lines, circles, or squares)

2

MINIMAL what is the smallest amount you can show and still have it be recognizable? Do you need to show the whole animal?

3

ONE-LINE Using one continuous line how can you form a design of your animal or something representative?

4

COLLAGE/CUT & PASTE Cut and paste to form representations of your animal. You can use reference imagery, hand-drawn elements, etc.

5

TYPOGRAPHIC Use the name of your animal, an abbreviation or any combination of the two. Think about what visuals you can convey using just type?

6

BEHAVIORAL

10

how does your animal move? how can you create a symbol to represent your animal from that movement?

10

TEXTURE

11

CALLIGRAPHIC

12

10

ABSTRACT How can you create abstract depictions of your animal?

BADGE/CREST Create badges or crests that represent or feature your animal?

13

OVERLAYED How can you overlay shapes or design elements to create a symbol for your animal?

14

GEOGRAPHY/HABITAT How can you represent your animal with symbols for its habitat or location. Do you need to feature your animal in some way?

15

CHARATER/CARTOON Design a character or mascot of your animal. Think about examples like the Michelin man, cereal mascots, etc

16

Hand-drawn or calligraphic representations of your animal?

9

THICK LINES Use thick bold lines to create symbols for your animal

what textures are unique to your animal? How can you use those textures to create a symbol?

8

DOTS Representative symbols for your animal using dots / circles.

what behaviors make your animal unique that you can design a symbol around?

7

MOVEMENT

SIMPLE SHAPES Use simple geometric shapes (Circles, Squares, Rectangles, Triangles)

16

CULTURAL Create marks based on cultural connotations, history, or folklore.

Geometric Sketches

11

Geometric Refined

12

Minimal Sketches

13

Minimal Refined

14

One-Line Sketches

15

One-Line Refined

16

Collage Sketches

17

Collage Refined

18

Typographic Sketches

19

Typographic Refined

20

Behavioral Sketches

21

Behavioral Refined

22

Texture Sketches

23

Texture Refined

24

Calligraphic Sketches

25

Calligraphic Refined

26

Abstract Sketches

27

Abstract Refined

28

Movement Sketches

29

Movement Refined

30

Dots Sketches

31

Dots Refined

32

Thick Lines Sketches

33

Thick Lines Refined

34

Badges/Crests Sketches

35

Badges/Crests Refined

36

Overlayed Sketches

37

Overlayed Refined

38

Geography/Habitat Sketches

39

Geography/Habitat Refined

40

Character/Cartoon Sketches

41

Character/Cartoon Refined

42

Simple Shapes Sketches

43

Simple Shapes Refined

44

Cultural Sketches

45

Cultural Refined

46

Final Logos

GEOMETRIC

MINIMAL

ONE-LINE

TYPOGRAPHIC

47

Final Logos

BEHAVIORAL

48

TEXTURE

CALLIGRAPHIC

ABSTRACT

Final Logos

MOVEMENT

DOTS

THICK LINES

BADGE

49

Final Logos

OVERLAYED

50

CHARACTER

SIMPLE SHAPES

CULTURAL

51

Final Poster

52

54