Process Book

CONFERENCE Julia Kline VISC 302

INTERESTING TED TOPICS Exercise Personal Growth Motivation Social Media Sleep

I was interested in these topics because I struggle with all of them personally. I wanted to pick a conference topic that I would benefit from as well. I chose social media because I am curious to see how our society continues to be affected by it and how I am personally affected by it.

THOMAS CURRAN Social/personality psychologist “Our dangerous obsession with perfectionism

SPEAKERS

is getting worse”

CAL NEWPORT Educator “Why You Should Quit Social Media”

JOSEPH GORDON-LEVITT

SINAN ARAL

Actor, filmmaker, entrepreneur

Data Scientist, Entrepreneur, Investor

“How craving attention makes you less creative”

“How We Can Protect Truth in the Age of Misinformation”

WAEL GHONIM LARISSA RHODES

Internet activist and engineer

Filmmaker “The Social Dilemma”

ADAM ALTER

“Let’s design social media that drives real change”

CHUCK NICE

Psychologist

Comedian, Science Fan

“Why our screens make us less happy”

“A Funny Look at the Unintended Consequences of Technology”

ARTICLES

SICK OF THE CULTURE OF CONTEMPT? HERE ARE 5 WAYS YOU CAN SUBVERT IT Arthur Brooks Apr 10, 2019

NEED TO KNOW: ABOUT FACEBOOK’S EMOTIONAL CONTAGION STUDY Laura McClure Jul 2, 2014

KEY WORDS/PHRASES

Craving Attention

Visual Culture

Obsession

Society preying on insecurities

Perfectionism

Controlling our personal brand

Social Change

Perception of ourselves

Making history

Polarized battleground

Unhappy

Civility

Hooked

Creating conversations

Understand audiences

Women revolution

Getting canceled

Democratization of intimacy

Perfectionism rises as society changes

THEMES

IDENTITY CONTROL POLITICAL TOOL SOCIETAL BATTLEGROUND OBSESSION WITH PERCEPTION INDIVIDUAL VS. SOCIETY

QUESTIONS

How does social media affect our perceptions of ourselves?

How can we find civility within society on social media?

What does the future look like with social media?

How can social media help or hurt identity?

Why is society obsessed with social media?

How can we use social media to create social change?

LOS ANGELES, CALIFORNIA

Los Angeles is the hotspot of social media and influencers today. The community located here is the most influenced by social media and is ever-expanding with the newest trends and lifestyle changes. The conference would be held here to reach the root of social media users and how it is so influential in our society.

WHY WOULD PEOPLE ATTEND MEET LIKEMINDED PEOPLE AND INDUSTRY EXPERTS/INFLUENCERS BRING PEOPLE TOGETHER OVER A COMMON SUBJECT/INTERESTS GET INSIGHT TO ISSUES BECOME EDUCATED ON THE IMPACT OF SOCIAL MEDIA & THE DIFFERENT WAYS TO USE IT HOW TO USE SOCIAL MEDIA IN THE FUTURE/ WHAT TO AVOID

WHO IS THE AUDIENCE YOUNG PEOPLE/ GEN Z PEOPLE OLD ENOUGH TO HAVE A PHONE INFLUENCERS PEOPLE ADDICTED TO SOCIAL MEDIA PEOPLE AFFECTED BY SOCIAL MEDIA

CANCELED

THE END TO AN OBSESSION Sick of relying on social media to obtain attention?

Cancel it. It’s that easy. The eternal obsession ends with you.

EFFICIENT LOUD CONFIDENT

SHADY SCREENS

THE DECEPTION OF PERCEPTION Perfectionism rises as society changes on social media. The perception of ourselves is on the decline.

DISGUISED DARK OBSESSIVE

FLATFORM

AT AN ALL TIME LOW Your social media platform does not define you.

A “flatform” will allow you to rise more than ever before.

DEFEATED SHALLOW UPLIFTING

REALITY CHECK

TAKE CONTROL OF YOUR IDENTITY It’s time to realize that social media should not consume you or your life. Step outside the screen and get your life back.

AGRESSIVE ENTHUSIASTIC DEFIANT

TECHNICAL ISSUES

PERSISTENT PROBLEMS, NOT JUST WITH THE ALGORITHM Don’t blame the algorithm. The issues within society begins with our presence on social media.

AMUSED PROBLEMATIC ASSERTIVE

POLARIZED BATTLEGROUND

SEEKING SOCIETAL CIVILITY Sick of society preying on insecurities? Or hiding behind your screen? Rise up to end this perpetual war.

CONTRADICTING REBELLIOUS FIERCE

PERSONAS

AMBER DRISCOLL

ELIJAH GORDON

Amber Driscoll is an aspiring social media influencer originally from Naples, Florida. The 22-year-old has recently moved to Los Angeles, California after graduating with an associates degree from Florida State University. She has become active on social media to try to get her name out into the world with no luck. She works at the Urth Café temporarily before she finds a more permanent source of income. Outside of finding work related to social media, she enjoys spending time with her cat, Minnie, and scrolling through TikTok. Having a lot of free time on her hands, she also enjoys yoga to stay in shape, and she loves to binge watch Shameless. Amber has become very independent, being single and hardly staying in touch with her friends and family from home, besides when on social media. It is hard for Amber to afford the lavish Los Angeles lifestyle, living in her one-bedroom apartment and shopping at her local Food 4 Less supermarket.

Elijah Gordon is one of Australia’s favorite lifestyle influencers. At 28 years old, he has acquired over 700k+ followers on Instagram alone, providing fashion advice, exercise tips, and eating plans. He quit his job as an electrician to show the world his passions of style, lifestyle, fitness and travel. Outside of social media, Elijah is a husband to Leah and father to two beautiful girls, ages one and three. They live in a contemporary house in Adelaide, South Australia.

When he’s not traveling the globe, Elijah loves working out and cooking. These workouts range from swimming to in the gym weightlifting. Elijah also spends his time attending exclusive events and parties due to his collaboration with big name brands. He can get a little too focused on being present online to obtain his image, which takes away from the time he spends with his daughters.

TYPE STUDIES

TYPE STUDIES

ROUGH TOOLKIT #1

ROUGH TOOLKIT #2

ROUGH TOOLKIT #3

ROUGH KINETIC SYSTEM #1

ROUGH KINETIC SYSTEM #2

ROUGH KINETIC SYSTEM #3

REFINED TOOLKIT

REFINED KINETIC SYSTEM

REFINED KINETIC SYSTEM

CONFERENCE SCHEDULE

Friday, June 16th

Saturday, June 17th

Sunday, June 18th

12:30am Registration 1:00pm Introduction/Launch 2:00pm Thomas Curran “Our dangerous obsession with perfectionism is getting worse” 2:30pm Sinan Aral “How We Can Protect Truth in the Age of Misinformation” 3:00pm Adam Alter “Why our screens make us less happy”

10:30am Arrival & Coffee 11:00am Chuck Nice “A Funny Look at the Unintended Consequences of Technology” 12:00pm Lunch Break 1:00pm Cal Newport “Why You Should Quit Social Media” 2:00pm Christina Balch “Selfies and Seeing Ourselves – One Artist’s Look in the Mirror”

3:00pm Larissa Rhodes The Social Dilemma 5:00 pm Joseph Gordon-Levitt “How Craving Attention Makes You Less Creative” 5:30pm Panel Discussion 6:00pm Meet and Greet

ROUGH INSTAGRAM CAMPAIGN #1

ROUGH INSTAGRAM CAMPAIGN #2

FINAL INSTAGRAM CAMPAIGN

FINAL WEBSITE HOMEPAGE

FINAL WEBSITE SCHEDULE

FINAL WEBSITE SPEAKERS

FINAL WEBSITE SPEAKER

FINAL WEBSITE ABOUT

IPHONE

IPHONE

IPAD

IPAD

IPAD

DEVICES

STORYBOARDS

STORYBOARDS

STORYBOARDS

STORYBOARDS

STORYBOARDS

BRAND GUIDELINES

BRAND GUIDELINES

BILLBOARD

SWAG