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QuickFacts

SHELTER JUNE 2011 EVERYTHING UNDER THE ROOF

Top 10 Home & Garden Websites Shelter Adopts QR Codes Factors Holding Home Buyers Back

marketing communications • public relations • publishing

320 Springside Drive

Akron, Ohio

330.666.5984

www.kleidon.com


Shelter Marketing, June 2011

“Shelter Marketing 2011” is part of Kleidon Publishing’s Quick Facts Series featuring news, data and research. The collection supplies our clients and friends with a time-saving source of research and facts, in the form of charts and Excel documents, in order to make the knowledge demands of daily marketing an easier task. Our data comes from major research partners and captures essential marketing data over the short term for a fast, easy glance at trends. The charts in this collection are ready to use to support your marketing goals. Feel free to share the whole presentation or any slide with your colleagues and business partners, but please maintain credits to Kleidon, our original research and graphics teams, and the other research sources who provide the data.

Sources: NAHB/Wells Fargo Housing Market Index., U.S. Census Bureau, Experian, Hitwise, MarketingCharts.com

The Internet gives us unprecedented opportunity to see with precision how homebuyers, builders, bankers and others in the shelter market actually behave. We can learn where to connect, and we can track users’ behavior during campaigns.


Top 10 Home & Garden Websites Better Homes & Gardens tops Google search Consumers rely on Angie’s List as well as ServiceMagic for contractor referrals. They look for design ideas at thisoldhouse.com, Remodelista, The Style Files, Let’sRenovate.com, Kitchens.com and The Kitchen Designer.

This Young House and Hooked on Houses also get high marks from SpotCoolStuff.com, who highly recommends Punch as a design-it-yourself program – for better or worse!

Sources: Experian, Hitwise, MarketingCharts.com


Shelter Adopts QR Codes QR, Microsoft tags in retail use 2011 marked the entry of shelter big boxes using QR codes or competing Microsoft tags in ads and on displays in stores. Mobile phone users can point and click to get more information from a tag or code that takes them to a website or landing page. JumpScan says 57% of Facebook and Twitter users used QR Codes (a technology like barcodes) at least once in the past year.


Factors Holding Home Buyers Back 90% : Inability to sell home at a decent price 73% :

Builders hesitate, too

Many cite economic uncertainty

Hard to get home financing

Homebuyers hesitate

Sources: NAHB/Wells Fargo Housing Market Index., U.S. Census Bureau.

“Builder confidence has hardly budged over the past six months as persistent concerns regarding competition from distressed property sales, lack of production credit, inaccurate appraisals, and proposals to reduce government support of housing have continued to cloud the outlook.� NAHB Chairman Bob Nielsen Reno, Nevada


Smart Starts Here Do you need mobile? That carpenters’ adage, “Measure twice, cut once,” is true for marketing as well. We use welldeveloped strategy tools like these proprietary research methods developed over more than 30 years in marketing communications: Marketing Matrix. Graphics that connect content, media and target markets to marketing goals Brand Messaging. Filters that clarify the selection of slogans, taglines, and other core messages Buzz-Worthy PR. Offline, online, local or global wire. Ask about our blended traditional, search and social media PR Management Program. For one-to-one marketing assistance, contact Kurt or Dennis Kleidon or visit The Kleidon Companies website. Whether you want to plan a marketing campaign, explore new possibilities or

By 2010’s close, 31% of all mobile consumers owned smart phones. Besides the obvious, like finding nearby developments, consumers are transferring online activity to their smart phones in dozens of ways. Call or email to talk further about how mobile fits into your overall marketing.

simply learn more, we are here to help.

marketing communications • public relations • publishing

320 Springside Drive, Akron, Ohio 330.666.5984

www.kleidon.com


dennisk@kleidon.com kurtk@kleidon.com 320 Springside Drive , Akron, Ohio 44333 330.666.5984

www.kleidon.com

Shelter research,62111  

QuickFacts Top 10 Home & Garden Websites Shelter Adopts QR Codes Factors Holding Home Buyers Back 320 SpringsideDrive Akron, Ohio 330.66...

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