Tai O written report

Cultural Tourism Written Report

Contents

Executive Summary

01

Journey Mapping current state

02

Persona current state(emotion indication) Journey Mapping future state 03 Offerings

01

I.

Interactive Installation

02

II.

Resources Centre

03

III.

Route A: Aesthetics Appreciation

01

IV.

Route B: Cooking with Tai O Grandma

02

V.

Route C: Seafood Snack Hunting

03

VI.

Route D: Being a Fisherman

VII. Memorabilia Conclusion

01

Project Background

Tai O Treasure Hunt is a series of programme that promote historical story and heritage in Tai O through first hand experience, role play and interaction with the locals. This project simply want to promote connection between tourists themselves and locals. The interaction is an act to bring happiness and deepen the experience in Tai O.

Vision Statement

To foster culture-oriented tourists’ immersion in exploring the heritage of Tai O fishing village through and interaction with locals in experience.

take a look on the souvenirs

take photos

shopping

look around sovenirs

food

money exchange

money exchange

receive item arrive Tai O

order received

surround by the sources about Tai

indoor

restroom

outdoor

enjoy the scenery of stilt house closely

chat with locals and other tourists with encouragement share food with customers leave

Simone loves exploration, diverse culture and inclines to plan by himself.

Experience Design Vision Simone is a big fan of travelling and exploring different kind of cultures but he is frustrated by wasting time to find his way around in an unknown place.

Currently, the Tai O Resources Centre provides no detailed and purposeful directions for travellers to familiarize themselves with their surroundings.

In the future, the needs of individuals, their interests and motivations to engage with Tai O the destination, will expand at a deeper level, around the various sites, their stories,the heritage and the connection to the local folk.

Travellers will begin their destination journey at the Tai O Resourcve Centre, from where their are made aware off various activties and cultural touch points availalbe to them while at the location.

Journey Mapping current stage

1

2

experience as a

chat with locals and other tourists with encouragement

browse back ground information of Tai O

share food with customers Route D: Being a Fisherman

interactive installation promotion

get the hist

food

arrival

get curious by journey

select the journey

procedure of making dried

Route C: Seafood Snack Hunting

you the process visit

arrive Tai O

Welcome Centre

3

4

a real

tory of

beach

cook calms in

chat with locals and other tourists with encouragement

Route B: Cooking with Tai O Grandma

cook rice dumpling

Route A: Aesthetics Appreciation

buy souvenirs

enjoy the esthetics of architecture

feedback

Temple visit

leave Welcome Centre

Interactive Installation

Welcome Centre

Recommend Journey

Memorabilia

The interface of the promotional apps

The tourists could browse the background information of Tai O on the interactive installation. When they selected the sources which the tourists interested, they could print it out as reference for travelling Tai O.

Interactive Installation

Welcome Centre

1

treasure hunt boxes

2

typical china fishery fress code

3

ancient china interior

1 2

3

Recommend Journey

Memorabilia

The welcome centre plays multi-functional roles in the process of travelling: the staff could stimulate the activities for presenting concept and provide additional information to tourists. There is part of collection of souvenirs.

Interactive Installation

Welcome Centre

Route A

Sight

Touch

Taste

Smell

Sound

Route B

Recommend Journey

Route C

Memorabilia

Route D

Route A: Aesthetics Appreciation Guided tour is provided for tourist to learn more about the aesthetics and symbolic meanings in Chinese culture. Tourists immerse themselves in the Chinese architecture.

Route C: Seafood Snack Hunting People absorb the experiences through picking the dry seafood that recommended, they could smell, touch and even eat the seafood snack and watching the process of making the dried shrimp.

Route B: Cooking with Tai O Grandma The guest learn how to make a traditional rice cake together for increasing individual’s knowledge and skills on cooking the traditional Chinese delicacy in the events engage the mind.

Route D: Being a Fisherman Memorable encounters of escapist experience which involve allows tourists immersed in the process of finding, cooking and having calm in a traditional fishing manner through traditional tools and technique instructed by local fisherman.

Interactive Installation

Welcome Centre

Recommended Journey

1

Chinese sculpture

2

architecture appreciation

3

praying ceremony demonstration

1

2 3

Memorabilia

Route A: Aesthetics Appreciation

1

get familiar the symbolic meaning of the Chinese temple architecture by the pop up model

Route B: Cooking with Tai O Grandma

2

appreciate the delicate sculpture on the temple

Route C: Seafood Snack Hunting

Route D: Being a Fisherman

3

pray in Chinese manner based on the instruction listed in on the memorabilia

“Let’s appreciate the exquisite of Chinese aesthetics”

Interactive Installation

Welcome Centre

1

Cooking tutorial

2

sharing food

Recommended Journey

1

Memorabilia

2

Route A: Aesthetics Appreciation

1

Open the memorabilia, find out the ingredients

Route B: Cooking with Tai O Grandma

2

cook with the typical housewife in Tai O, she would teach you the procedure of making glutinous rice dumpling

Route C: Seafood Snack Hunting

3

share food together

“Every delicacy takes effort to make.�

Route D: Being a Fisherman

Interactive Installation

Welcome Centre

Recommended Journey

1

snack tasting

2

getting understanding on food making procedure

Memorabilia

1

2

Route A: Aesthetics Appreciation

1

look at the back of each of the box for discovering more information about the making process.

Route B: Cooking with Tai O Grandma

2

open the boxes and eat the dried seafood snack that was prepared for you

Route C: Seafood Snack Hunting

3

Based on your interest and tasting to buy souvenir

“Let me bring you back to the origin, find the story behind the food.�

Route D: Being a Fisherman

4

you could discover the making process of dried seafood on the description

Interactive Installation

Welcome Centre

1

doing as a usual fisherman

2

experiencing how to dig calms

Recommended Journey

Memorabilia

Route A: Aesthetics Appreciation

1

gather, briefing and distribute resources like rakes

Route B: Cooking with Tai O Grandma

2

use rake to find calm in mud, put calms into the container

Route C: Seafood Snack Hunting

3

Route D: Being a Fisherman

4

deliver the calms to have the calms the host and select which are caught by the cooking method you

“Seafood is the fruit of the toiling fisherman.�

Interactive Installation

Welcome Centre

1

pop up model

2

treasure hunt boxes

Recommended Journey

Memorabilia

Conclusion A series of improvements like the interaction between tourists and resident, additional guide for direction could foster culture-oriented tourists’ immersion in exploring the heritage of Tai O fishing village through and interaction with locals in experience.