Wireless Dealer Magazine - Tracfone Front Cover Feature Company

wesellcellular.com | 516.334.6400 | sales@wesellcell.com

wesellcellular.com | 516.334.6400 | sales@wesellcell.com

LUX WIRELESS, WHERE YOU CAN FIND

“COOL STUFF, EASY” Finding the coolest electronics and cell phone accessories is often hit or miss, but that depends on where you shop for your merchandise. Lux Wireless, a premier cell phone accessories supplier, is a perfect example and we wanted to know more about the company and the products. We spoke to Sean Davis, President of Lux Wireless.

Branding For A Brighter Future “We are in the process of transitioning some of our branding for Lux Wireless. We’re working on getting a new logo made. Our new tag line “Cool stuff, easy”. With this tag line, we are communicating to the buyers that we have the products that sell, and we are easy to do business with. Davis says Lux Wireless is growing with a positive outlook for 2019 and it’s time to reflect that growth in their brand, but that’s not all. Lux Wireless, Davis says, is offering a 100% satisfaction guarantee on its products. So, what does a 100% guarantee mean for you? According to Davis, “If you try one of our products and it’s not exactly what you thought it was, let us know and we’ll take it back – no questions asked.” The guarantee is effective now and available for both new and existing clients.

“That’s one of the big things that we worked on and implemented in second quarter,” says Davis.

A Guarantee That’s Tough To Beat A product guarantee is something that we love in the wireless industry, or really in any industry. Why? A guarantee lets customers know that you stand behind your brand, products and services. It also gives customers a reason to buy more.

12

100% GUARANTEED FINANCING

13

YOUR NEW FAVORITE GADGETS

1

2

3

4

5

6

7

8

9

10

11

Products Shown:

14

1. omniLINK Element 2. omniLINK Fabric 3. omniLINK Dream 4. omniLINK 360 5. omniLINK Urban 6. omniLINK Super Sonic 7. omniLINK Beast Series 8. omniLINK Motion 9. omniLINK Illuminate 10. omniLINK Aqua Series 11. omniLINK Phonic

DEALER STARTUP KITS AVAILABLE! Cash or Credit Speaking of buying, we hear a lot about cash-only payments, especially with large suppliers.

So, we wondered how Lux Wireless addresses payments for its customers, but we didn’t have to wonder for long. “Credit terms are available, which is a big difference from where we previously stood,” says Davis. So, there you have it. You can accessorize your store with the latest gadgets and accessories, and you can do it on a line of credit allowing you to get it on your shelves and, more importantly, into your consumers hands faster. So, how does a small wireless buyer or dealer get started? With a startup kit, of course!

Start With a Startup Kit Lux Wireless offers a variety of cell phone accessories to choose from including unique cellphone cases, headsets (wired and wireless), chargers, cables, memory, smart watches, repair parts, and enough wireless speakers to make your eyes pop and more. Whether you’re looking for select accessories or bundles, Lux Wireless has it. “Startup kits,” says Davis, “are also available with guaranteed financing. Startup kits give dealers a way to start selling with Lux Wireless before you invest in their products. It allows dealers to see, firsthand, how “cool stuff, easy” creates effective sales for your stores. If you’re interested in getting a startup kit, contact your Lux Wireless sales representative for more details at 1-855-589-9473 or info@ luxwireless.com.”

Service with a smile? Perhaps, but Davis tells us that when it comes to service, Lux Wireless has a unique approach that goes beyond the sale. Of course, we wanted to know more.

15

WHY LUX WIRELESS?

100% satisfaction guarantee 16

startup kits available

point of purchase displays

Service Beyond The Sale “Lux Wireless,” Davis says, “is really about putting our customers first. In fact, Lux Wireless is coming out with different display programs for the speakers that will hold up to three different speakers simultaneously while allowing customers to sample the speakers with the press of a button.” However, Lux Wireless’ service beyond the sale goes farther than speaker displays alone.

“Here at Lux,” says Davis, “we also offer internal POP material that’s pre-made and available for every holiday. This allows the customer to communicate three Lux Wireless items that they sell. From there, Lux Wireless can customize the POP materials to the customer’s specific needs and send it to each of their stores.” Additionally, the wireless cell phone accessories supplier also includes training for their dealers, which is a nice touch that really helps sellers learn the products. “We can send one of our guys to their location within the U.S.,” says Davis, “to help train their staff on how to sell our products. We’re tagging it as service beyond the sale because we really are a partner in this.”

Service beyond the sale has a nice ring to it for Lux Wireless, a company that offers “cool stuff, easy” in the cell phone and wireless accessories niche. Cell phone accessories and electronics are rapidly becoming a leading profit center for store owners and Lux Wireless is continually innovating to bring you fast-selling, high profit margin items. Consumer electronics and accessories offer dealers an edge in the industry. According to Statista, revenue from the global consumer electronics market currently has an annual growth rate 11%. From there, it is expected to increase to a market volume of $522.4 million by 2023. This translates to dealer growth opportunities in sales with Lux Wireless offering the products that you need to meet consumers’ demands. If you think Lux Wireless might be a good fit for your store, call your Lux Wireless sales representative and set up a buyer’s account today at 1-855-589-9473 or info@luxwireless.com.

Luxwireless.com | 1.885.589.9473 17

AMERICA’S #1 NO-CONTRACT WIRELESS PROVIDER

WE SERVE OUR DEALER AND CUSTOMER NEEDS BY OFFERING:

7 recognizable brands on the nation’s top 4 best networks

Talk a little, talk a lot.

Plans starting at just $15!

Top-of-the-line merchandising support to drive more foot traffic to your stores

Better compensation and margins than competitors

Reliable nationwide dealer support

The best selection of devices...plus much more!

JOIN

OUR TEAM! EMAIL dealersupport@tracfone.com to learn more and join today!

Standing Out in a Crowded Field: The Baseus Story.

By Bob Lafon, Wireless Dealer Magazine

I recently had a conversation with the newly minted Vice President of Business Development for Baseus, Don Rossi.

The conversation was illuminating, as I learned some things about the company and it’s product line that made me wish they’d been around when I had my stores! Boy, the problems they could have helped me solve!

One of the fun things about being a writer is getting to write about things you understand; things you have firsthand experience with. Such is the case with the subject of this article, Baseus Accessories.

Having worked for carriers, operated my own retail stores, and even having briefly worked for an accessory company, I have a unique perspective on the accessory market. It’s noisy, it’s large, it’s crowded, and perhaps most of all, it’s difficult to stand out from the crowd. But that’s where Baseus products will be a game changer!

20

Baseus was founded in 2011 as a 3C electronics brand. The company’s products are designed with feedback from an R&D program focused on end-user experience. In fact, the brand name is derived from the idea “Based on User”. (Baseus) Genius from a marketing perspective! In Dr. Stephen Covey’s “Seven Habits of Highly Effective People”, habit #2 is “Begin with the end in mind.” That’s clearly what the founders of Baseus have done as they founded a company built around designing and delivering products users want and they even developed a brand to drive home that very point!

Based in Columbus Ohio, the company’s founders have backgrounds in the wireless industry, in particular, retail. It’s this kind of practical perspective that gives Baseus a real chance to stand out as they design and sell award winning products designed based on end-user experience .

Elegant in their design, Baseus products have won the following prestigious awards:

iF Design Award, 2015 Golden Pin Award, 2015, 16, 17, and 18 Red Dot award 2016

21

Baseus success in the Chinese manufacturing corridors coupled with eight years of record growth has not only propelled the company to industry leading success in China, but has positioned the company for explosive growth in other international markets along with the highly competitive US market. Through practical, user-inspired design, aggressive pricing, superior quality, and attractive packaging, carriers, retailers, and wholesale distributors alike now have access to products that will ensure the success of their accessory programs.

From a former retailers, perspective, the first concern you have is packaging. Yes, you heard me right, packing not price is the first concern from a retail perspective. If you have great pricing but unattractive packaging, most consumers won’t even give the product a second look. Next, product quality because holding something of quality in your hand immediately invokes thoughts of value. Aggressive pricing is also of course important as it makes bundling accessories more appealing to consumers and allows the retailer the opportunity to improve the profit per transaction while increasing incremental revenues.

22

Having all of this along with a fifteen (15) day no hassle return policy and warranties of up to six (6) months send consumers a strong message about the kind of product they’re purchasing. It also provides peace of mind to distributors, carriers, and retailers looking for something different they can feel excited about promoting.

Clearly, Baseus has given a great deal of thought to developing a complete accessory solution to help ensure successful sell through of its highly innovative products. Strategically located in Columbus Ohio, the heartland of America, overnight distribution is available to all states in the mainland

Whether you are a carrier looking for new accessories, a distributor looking for new product to excite, or a retailer looking for a partnership with a manufacturer who truly understands what your customers want, a partnership with Baseus may be exactly what you need to “Stand out from the Crowd.”

For further information or to contact Baseus, please visit their website at: www.gobaseus.com 23

26

27

28

29

30

31

32

33

36

38

39

24

hour turnaround

consistent inventory flow 40

accurate grading

fast turnaround

41

42

43

45

46

47

48

49

50

51

52

54

55

s u e s a b Join the ! ! t n e m move

Cables

Car Mounts

Wall Chargers

Car Chargers

Phone Cases

Wireless Chargers

Headsets

Bluetooth Speakers

Power Banks

Headphones

Home Appliances

QUALITY

Hubs

Top quality & Award-winning Desgins!

Retailer/Distributor Pricing Available!

PREMIUM ACCESSORIES FOR YOUR MODERN LIFESTYLE

www.gobaseus.com 1-833-4Baseus

Hot-Selling Money Making Speakers omniLINK Premium Sound Quality Aqua Waterproof Bluetooth Speaker OL-AQUA-BK

Omnilink 360 Series Bluetooth Speaker OL-360

Dealer Startup Kits Available!

Guaranteed Dealer Credit!

Omnilink Urban Fabric Series LED Bluetooth Speaker – Black OL-URBAN

Visit LuxWireless.com to view all our cool products and pricing or contact the Lux Wireless sales team at 1-855-589-9473.

World’s First Smart Phone Case With a Lite-Up Charging Port!