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soDrop 2 pro PREMIUM HEADPHONES

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B-STOCK: R2 CERTIFICATION IS GOOD BUSINESS FOR SELLERS AND BUYERS!

WIRELESS INDUSTRY LEADERs TO MEET IN LAS VEGAS R2 Certification Is Good Business

for Sellers and Buyers!

Written by: Kathy Katcher, CEO & Publisher of Wireless Dealer Magazine

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he current mobile phone market is growing exponentially and the rules are quickly changing. This is especially true for the secondary market, which alone is worth $17 billion. Let this soak in: there are an estimated 4.6 billion cell phones in use throughout the world; when those devices are returned, they will need data wiping and recycling so that manufacturers and retailers can remarket the devices to resellers. When it comes to data wiping and remarketing, organizations need to keep current with best practices to either stay - or become - a trusted player.

Risk avoidance is at the top of the list when it comes to remarketing used electronic devices. It’s important to know who is buying and ultimately reselling the devices. It’s also paramount to understand the regulations associated with these transactions.

To start, organizations must keep current with R2 certification and what that means.

When R2 certification was first introduced in 2008 (through the SERI nonprofit), the goal was to create best practices for the repair and recycling of electronic devices. Currently, there are over 700 facilities with R2 certification. To earn certificationfacilities have to show that

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B-STOCK: R2 CERTIFICATION IS GOOD BUSINESS FOR SELLERS AND BUYERS!

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they can run audit reports; that all recycling is done ethically; and that customer data is kept secure. This last point—keeping customer data secure— is helping drive the growth of the mobile secondary market.

When it comes to trading in a phone, data wiping is the primary concern of consumers. No one wants to think his contact lists, bank information, or other personal data will still be available as his phonemakes its way into the secondary market. When a facility becomes R2 certified, it is showing a serious commitment to consumer privacy. The certification also provides risk aversion for wireless companies that sell used devices to R2 certified facilities. It is no wonder that so many manufacturers and retailers require their buyers to be R2 certified.

The recycling of mobile phones is another serious topic. By becoming R2 certified, a facility can demonstrate how it will protect the environment when recycling electronic devices. No one wants to see billions of phones piled up in landfills. What’s more, the numerous precious metals found inside phones— everything from lead to copper to gold to silver—can

cause mas si ve pollution and contaminates water supplies. Consider this: a single cell phone battery can pollute 600,000 liters of water. But it doesn’t have to be that way: over 90% of materials found in a phone can be recovered and reused.

Sean Cleland ishead of the mobile division at B-Stock, a company that is leading the way when it comes to the mobile secondary market and the remarketing of devices. According to Cleland: “Buyers and sellers of secondary phones can create positive PR just by becoming R2 certified. A commitment towards protecting the environment, on top of protecting consumer privacy and providing risk aversion, will go a long way towards legitimacy and will help grow a thriving secondary mobile phone business.”

Cleland is keeping a close eye on the development of R2 certification, how it’s progressing, and how it’s having an impact on the secondary market. He and his team attend industry meetings and sit down, faceto-face, with marketplace insiders who are forging ahead in a field set to explode with excess product.

“B-Stock has partnered with some of the nation’s largest wireless carriers, manufacturers, and buyback companies to launch customizable, online auction marketplaces where they can sell excess and trade-in product directly to R2 certified buyers,” says Cleland.

“In addition to providing a direct sales channel, we are working to establish certification and conditioning programs to help create a more consistent market experience.”

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SOLARCOMM: PRE- OWNED PHONES CAN BE LIKE NEW

PRE-OWNED PHONES

CAN BE LIKE NEW

By Arlene Hauben

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re-owned cellular phones are big business, with the global market expected to reach $14 billion in 2017, according to a survey by Gartner. Properly tested and graded for functionality, used phones can be A-stock, like new condition devices, offering an excellent value when compared to new phone costs.

Solarcomm Wireless, now entering its 21st year as a wholesale cellular phone distributor, sells many types of leading brand cellular phones and tablets that can be new, certified preowned or used, to retail stores, other dealers, MVNOS and insurance companies. They are one of the biggest suppliers of certified pre-owned phones to customers that are in need of an alternative to the skyrocketing prices of the new phone market.

They offer a wide variety of models from all the major manufacturers, Apple, Samsung, LG, etc., primarily devices that are compatible with the Verizon network. Solarcomm also deals with most other carriers as well as unlocked phones.

Erik Molden, owner and president of Solarcomm, spoke from Tempe, Arizona, about the strong growth of the business since its start in 1996. He attributes Solarcomm’s strong industry reputation to its commitment of their motto “We sell what we say” and unmatched customer service.

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SOLARCOMM: PRE- OWNED PHONES CAN BE LIKE NEW

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TESTING AND GRADING

UPHOLDS STANDARD

“

We want to uphold that time-honored standard by testing and grading every phone that leaves our facility,” said Molden.

Cellular phone testing and grading services

by Solarcomm’s professional quality-control team has been the basis for their success in the wholesale industry. This commitment to excellence has Solarcomm conducting business in several countries.

“We are proud that we test and grade everything.

There should not be any other way of selling fully functional pre-owned devices. They are used devices but because of our quality control team’s process the customer receives a thoroughly tested, like new device,” added Molden.

Molden started Solarcomm over 20 years ago activating phones and has watched the industry grow from the simple brick phone to today’s highly sophisticated devices. Integrity and long term relationships have allowed Solarcomm to keep pace with the competition.

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SOLARCOMM: PRE- OWNED PHONES CAN BE LIKE NEW

CERTIFIED PRE-OWNED CELLULAR PHONES (CPO’S)

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ince 80 percent of the products they sell are used, Certified Pre-Owned cellular devices -- Solarcomm concentrates on tried-and-true testing and grading services.

Molden remembers when an “A” stock used to mean like new.

That’s his goal when it comes to bringing Pre-Owned phones back to life. He believes in “selling with integrity.”

To meet the increasing demand for high quality CPO’s, Solarcomm Wireless has brought testing and grading services into the 21st century.

Solarcomm’s quality control team checks the functionality of every pre-owned device using a 20 point inspection process to eliminate any defective units. The team grades all devices into the standard A-Stock, B-Stock, or C-Stock categories. This ensures that customers receive what they paid for.

Solarcomm uses certified software to conduct functionality testing.

The certification process confirms make, model, memory and OS version. Testing is performed for hardware functionality, including but not limited to, WiFi, Bluetooth, charge ports, batteries, front and back cameras including flash, video recorder, lcd, microphones and speakers.

The software also verifies if a device has google or Apple ID locks and checks IMEI’s to eliminate black listed devices.

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SOLARCOMM: PRE- OWNED PHONES CAN BE LIKE NEW

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THE GRADING PROCESS, CHECKING INSIDE & OUT

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olarcomm inspects for cosmetic grades, making sure that devices are free from scratches.

Those devices that have cosmetic imperfections, are then put into a B or C stock category; again,

ensuring the customers gets what they expect.

A-Stock devices are considered to be like new, the B stock phones will have minor scratches or blemishes and their C-stock will have excessive signs of use. All devices can be sold as handset only or may be kitted in the OEM or white box with accessories.

As the market continues to grow, cellular phone retailers and end users are continually searching for a less expensive option to the increasing high cost of a new phone. Overall growth in the wholesale cellular industry is rapidly expanding, because one in four people will have their cellular phones lost, stolen or damaged in one year. Solarcomm will continue to offer high quality, lower cost alternatives to an ever expanding market.

Remember, they sell what they say.

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: IQMETRIX PREPARE YOUR SERVICE AND REPAIR BUSINESS FOR GROWTH

Prepare Your Service and Repair Business for Growth

By Arlene Hauben WDM PRODUCT EDITORIAL

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he emerging service and repair industry is anticipating and planning for the next level of growth. Over the coming five years, the annual growth of cell phone repair is projected to increase by 3.1 percent, reaping profits of $272.1 million, according to IBISWORLD 2016.

To prepare for the next decade of operating a repair business, iQmetrix has launched an enhanced Service & Repair module to empower service providers and repair technicians to deliver great customer service and grow their business.

“The repair industry is growing rapidly, but unfortunately, for many repair shops and their customers, the industry has been lacking standards and the necessary software tools to deliver a great repair experience,” said Stacy Hamer, Director of Professional Services at iQmetrix. “iQmetrix specializes in designing solutions for complex industries, and with our expertise in wireless retail, developing specific POS features that are essential to repair shops was a natural fit.” iQmetrix has taken its industry-leading wireless retail POS and added specific features to improve operations and sales flow.

The enhanced service and repair module is custom designed to deliver a point-of-sale solution that will enable repair shop owners and wireless dealers to better manage the work load and repair process.

Features of the enhanced service and repair module will allow users to create custom fields for repair requests, automatic flows to attach the appropriate SKU to the invoice, automatic serialization of products to track inventory, robust reporting and analytics, inventory forecasting and more.

With a POS crafted to fit the complicated needs of repair shops, service providers will be able to streamline operations and smooth out the sales process, optimizing opportunities for new revenue streams through tools like endless aisle and dropship.

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: IQMETRIX PREPARE YOUR SERVICE AND REPAIR BUSINESS FOR GROWTH

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MAJOR ISSUES FACING SERVICE AND REPAIR MERCHANTS

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ne issue that service and repair merchants are facing is speed of service. Customers are addicted to their phones and tablets. If a screen cracks, or parts get wet,

or batteries expire, users are anxious to get their devices fixed as fast as possible.

The speed and quality of a repair plays heavily into customer satisfaction. In an industry where you have two interactions with the customer (when the device is dropped off and picked up), staff must be given the proper skills to create that satisfied customer. Training on not just repairs, but customer interactions is a must.

managers assume more responsibility, they realize the need to

The industry has grown so fast that technicians need to look at

network with a “community” of peers where they can share

more than just the repair aspect of the business. Dealers and technicians need to move past basic repair services and add

ideas and resources. They are already showing up at local industry events and conferences across the country to hear the

marketing skills, financial planning and staffing discipline, as well

latest word about sound business and customer practices.

as focus on procuring reliable sources for replacement parts.

As the wireless industry’s largest provider of POS, retail

Having a POS with robust integrated partners helps with these

management and omnichannel retail solutions, iQmetrix is

areas put repair shops ahead of their competitors.

dedicated to supporting repair community to ensure success for

The repair business is entering a new territory. As owners and

shop owners and dealers in this vibrant and promising industry.

To learn more...

visit www.iQmetrix.com/repair.

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LUX WIRELESS: THROWING DOWN.... THE LUX WIRELESS CHALLENGE!

THROWING DOWN…THE LUX WIRELESS CHALLENGE! The wireless accessory business is one of the most commoditized.

By Bob Lafon for Wireless Dealer Magazine

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et’s talk for a moment about how most wireless accessory wholesale distributors do business today. They talk about “relationships” and how they want to understand your unique business needs.

They talk about wanting to be your “business partner” rather than just another vendor. They tell you how much your business means to them, but that this partnership and relationship means even more! Some even go so far as to

talk about being a “trusted advisor.” Sounds wonderful, doesn’t it?

Can we have an honest conversation? Ok, I’ll start. The wireless accessory business is one of the most commoditized around.

Everyone is selling the same thing. Everyone offers the same services; same day shipping, VMI, stock balancing, RMA’s, credit terms, and the list goes on.

WE BEAT ANY COMMODITY DRIVEN BUSINESS ON PRICE. BY GIVING OUR CUSTOMERS THE BEST PRICE FROM THE VERY BEGINNING, WE ARE ABLE TO SPEND MORE TIME DEVELOPING RELATIONSHIPS

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ow that we’re on the same page, Lux Wireless would like to throw down the gauntlet! All that you have to do is send them your most recent invoice for accessories and they’ll beat your current distributor’s prices by as much as 40%! What do you have to lose? The same products at a lower price? Who wouldn’t want that? After all, cost savings does equal more working capital and profit, right?

Lux Wireless opened for business in 2010 just outside of Atlanta. Their cost-savings approach has allowed them to grow tremendously over the past 8years. That growth continues to allow them to design and sell their own line of aggressively priced products as well as source other popular brands at a substantial savings - all to the benefit of their customers! Don’t kid yourself into thinking your current distributor is really giving you their best price, regardless of the volume you are currently doing with them. Lux Wireless believes the right thing to do for the customer is to simply give them the absolute lowest price possible, thus enabling them to better serve their customers and so that they may maintain profitable businesses that will be around to serve their local communities for years to come.

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We design, develop, and manufacture!

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peaking of products made by Lux Wireless, check this out! Lux Wireless is proud to announce a revolutionary new phone case, exclusive to Sonnebrand product line… IllumaPower! Implementing patentpending technology, IllumaPower eases the everyday struggle of connecting a charger in low-light conditions by elegantly illuminating the charger port. Embodied in a protective, yet slim form factor that accentuates the original stylings of the phone, the IllumaPower case is sure to appeal to a broad market. Now it will be easier than ever to see the charging port in low light or no light with this innovative new product! By allowing customers to better see the charging port, there will be fewer attempts at forcing the charger into the port. This will result in longer charger life and fewer repairs for phones protected by the IlumaPower case. Initially, the IllumaPower case will only be available for Apple iPhone 8 handsets, and will be backwards compatible to the iPhone 6 series. At launch in January of 2018, it will be available in select colors with more to come. By late 2nd quarter, the case will be available for popular Android devices such as the Galaxy series.

Now for those of you in the repair world, don’t think Lux has forgotten about you! Unlike most companies who carry screen replacements as just another product to sell, Lux Wireless has the experience to understand the intricacies of the repair industry. By observing rigorous quality control measures and standards, Lux Wireless has earned a reputation for supplying repair shops with reliable replacement screens, true capacity batteries, and other miscellaneous parts crucial to the success of any repair shop. As an added bonus, Lux Wireless offers some of the most competitive prices on their LCDBuy-Back program, which pays cash for broken glass screens. . Lux Wireless’s mentality is simple - supply only the highest quality parts at affordable prices to ensure repair shops can provide the level of service required to guarantee the loyalty of their customer base.

So what are you waiting for?

Pick up the phone and dial 855 589-9473 or email info@luxwireless.com today to learn more about how Lux Wireless can increase your profit margins on wireless accessories and repair parts without sacrificing quality or convenience.

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THE PREPAID EXPO: WIRELESS INDUSTRY LEADERS TO MEET IN LAS VEGAS

WIRELESS INDUSTRY LEADERs TO MEET IN LAS VEGAS The Prepaid Expo Announces Eleventh Event

by Robin Tobias, President, The Prepaid Expo

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he Prepaid Expo, the show for the prepaid services industry, will be held at Planet Hollywood, Las Vegas, August 21-22. New for 2018, the show will also include the All Wireless Expo, to keep in line with the changes in the industry. All Wireless Expo bridges the worlds of prepaid and value-added wireless products and services, bringing new opportunities to all industry players.

For ten years, The Prepaid Expo has convened the providers, distributors and retailers of prepaid wireless services. No other event supports the specific needs of the prepaid market, with a distinct focus on its growth and transition over the last decade. This two-day event is an ideal way to make connections across all levels of the wireless distribution chain, and learn about all variations of prepaid and wireless services – including the latest add-on items, such as accessories, devices, and on site repair.

While prepaid was historically a niche market, targeted at immigrants and the under banked, it has since expanded its reach to the mainstream consumer. Users of prepaid wireless, debit cards and gift cards are no longer a small subset of the

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industry, they are now in the majority. It is more important than ever to meet the needs of this rapidly growing group, and The Prepaid Expo is a great place to start.

Conference sessions will include representatives from companies with first-hand expertise in the prepaid and mobile

THE PREPAID EXPO: WIRELESS INDUSTRY LEADERS TO MEET IN LAS VEGAS

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the ideas and trends that are the building blocks for continued success.”

Whether you offer international top up, mobile or card-driven payments, handsets, accessories or back-end technology,the industry works best when it works to gether. With two full days of exhibit hall activities, including numerous high impact networking functions to maximize exhibitor and attendee interaction, The Prepaid Expo and All Wireless Expo is only event created specifically for you, and the growth of your business.

service markets. The nation’s unbanked and underbanked, and their access to financial services through smartphones, will be discussed, as well as the latest trends in the top up market; what’s required to prosper as a Mobile Virtual Network Operator (MVNO); increasing margins at retail; and an update on prepaid wireless and card legislation.

Ben Jackson, COO, Network Branded Prepaid Card Association, said, “The Prepaid Expo brings together the players who are shaping the future of the mobile and payments industries. As these industries grow and change, Prepaid Expo speakers share

“We had such a successful show that we will be hosting our Cellucom Annual Summit there starting next year,”said Chris Ighnat, Vice President of Sales & Marketing, Cellucom Group and TPE 2017 Exhibitor.“Planet Hollywood is a great venue, the show is the perfect size, and the TPE team is top notch.”

If you are looking to exhibit at The Prepaid Expo 2018, contact Lisa Brown, Event Director, at 866-203-2334 ext. 505 or lbrown@theprepaidexpo.com. Booth space starts at $3,999.

Free Exhibit Hall passes, along with discounted early bird conference passes, will be available through June 15. Online registration opens February 1, 2018.

To learn more – and Save the Date!

Visit: www.theprepaidexpo.com Special Section

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H2OWIRELESS: FOLLOW THE LEADER!

H2O® WIRELESS: FOLLOW THE LEADER! Written by: Bob Lofon for Wireless Dealer Magazine

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ou remember the game from childhood, right? According to Wikipedia, “Follow the leader” is a children’s game. First, a leader or “head of the line” is chosen, and then the children all line up behind the leader. The leader then moves around, and all the children have to mimic the leader’s actions. Any players who fail to follow, or do what the leader does are out of the game. When only one person other than the leader remains, that player becomes the leader, and the game begins again with all players joining the line once again.

It is not too dissimilar in business. If you simply look to see who the leaders are in a given market segment, you will generally find their competitors taking their cue from those who lead the market.

Such is the case with h2o Wireless. h2o is clearly one of the leaders in the Prepaid segment. According to the Telecom competitive intelligence firm “Wave7 Research”, their 2017 Prepaid Dealer Survey, more than 75% of dealers surveyed carried h2o. Dealers said h2o was among the top 3 selling products as well.

So what is it that makes both dealers and consumers so enthusiastic about h2o? Let’s read some user reviews to find out: • “h2o is a very good phone service. It saves me money from buying calling cards. I love h2o phone service because before that I had to

pay for calling cards to call my home country, but now I only pay $27 per month and I get Unlimited Calling to my home country. Also there is no fear of increasing my monthly bill. I would suggest people who want to call other countries outside U.S. to check if they’re eligible for unlimited calling to their countries by going to h2o Wireless website. Again, great service, great price!”

• I used h2o while in the US. This specific product the SIM card - was easy to install. I then purchased the plan from h2o online. h2o’s cell & data coverage is good -- only in very remote places did I not have coverage.

• We bought this card to put in an unlocked phone that we purchased. Service has been great!

My initial conclusion after reading dozens of reviews that in-total scored an impressive 88 out of 100, is that h2o offers highly competitive pricing, excellent coverage on the AT&T network, works well with their SIM card plan that works in any unlocked phone, and has industry leading calling plans for international destinations.

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Upon reviewing h2o’s web site, I discovered that h2o Wireless sets themselves apart from the competition by offering a comprehensive suite of latest technologies and flexible yet simple services. They provide customers exactly what they want and need…a choice. With 3 simple and complete service plans, MONTH (Unlimited Data, Talk & Text), DAY (Unlimited Nights & Weekends) and MINUTE (Pay-As-You-Go), customers can be assured they will receive the same great quality and service with nationwide GSM coverage with no activation, roaming and long distance fees. h2oWireless offers a wide variety of quality handsets from Samsung, Nokia, Motorola, Pantech and Alcatel, ranging from entry-level to highend. h2o offers no-contract wireless services for every need and budget on the nation’s largest and most reliable GSM networks. Get unlimited domestic and international talk and text, data, pay-per-use plans, and more with phones from every major brand. Or, use h2o Wireless with your existing iPhone, Android, or other smartphone with h2o SIM Starter Kit – all with no activation, overages, or hidden fees. You can find h2o Wireless at over 100,000 retailers nationwide including Best Buy or visit http://www. h2owirelessnow.com. (h2o® Wireless is a Locus Telecommunications, LLC brand, subsidiary of KDDI America.)

It is clear why h2o is a leading brand in the prepaid wireless segment.

Quality service, excellent customer service, highly competitive rates plans, a SIM Starter Kit for use with unlocked devices, and their phones & services are readily available online, or in more than 100,000 retailers nationwide. It’s no wonder why other Prepaid companies are playing “Follow the Leader” with h2o Wireless!

For more information about our products and services: Please call us at 1-800-643-4926 or visit : https://www.h2owirelessnow.com/ Special Section

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CG MOBILE AMERICA: CG MOBILE EXPANDS US DISTRIBUTION PHONE CASES AND ACCESSORIES POISED FOR GROWTH

CG MOBILE EXPANDS US DISTRIBUTION PHONE CASES AND ACCESSORIES POISED FOR GROWTH

By Arlene Hauben

WDM Breaking Company News

“A global market leader in case design and manufacturing since its birth in 2006.”

— CG Mobile

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or 5 billion people, mobile phones have become essential to their daily lives. As cellular devices have become universal, CG Mobile has become a global leader in the design, manufacture, and distribution of cellphone cases, computer bags, and all electronic accessories under luxury and fashion brands.

CG Mobile, a licensing company, specializes in the design, development, and distribution of tech accessories such as mobile cases, power banks, charging cables, earphones, laptop bags, and more.

CG holds official worldwide licenses for luxury brands such as Ferrari, Mercedes-Benz, BMW, MINI, Corvette, Guess, Karl Lagerfeld, and Cerruti 1881.

Aaron Azoulay, president of CG Mobile, recently spoke to us about how he is establishing a broader presence in the US markets.

Founded in 2006 by Azoulay and partners with headquarters

located in Paris, France, they opened an office in Hong Kong in 2013 to increase their production capacity to respond to the strong demands worldwide and expand their presence in Asia.

In 2017, they decided to open “CG Mobile America” located in Miami, Florida, a subsidiary focused on distribution for the US market.

“Smartphones and tablets are a part of our daily lives. People want to make sure their mobile devices are protected and looking trendy with a branded case. Mobile device cases have become a fashion accessory that people love to show off,” said Azoulay.

Today CG is distributing their branded products in more than 80 countries, including Japan and Dubaï , two of the most dynamic places in the world to succeed in mobile business and are shipping more than 5 millionpieces every year.

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NEW WEBSITE IS LAUNCHED

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G recently launched a new website built on robust features and functions to supply end user consumers and distributors with innovative products.

“We created a Magento website, which is offering a distributor access to our resellers and giving them a live view 24/7 of our stock,” said Azoulay. “The website is linked through an EDI (electronic data interchange), a standard for exchanging information between computer systems, to our logistics center located in Cincinnati, a strategic position. All orders placed through the portal before 1PM are shipped the same day.”

The newly created website now provides full eCommerce functionality allowing final consumers and wholesale members to browse and make purchases from any desktop or mobile device.

The various features, functions, layouts and enhancements have all been tested prior to launch to ensure the best possible experience for customers and wholesale users.

“We updated our website to better connect with our clients and to offer them the latest information and larger variety of styles as well as build trust and confidence that they are buying fully authentic products – from luxury brand phone accessories and cases to laptop bags and tablet accessories,” said Azoulay. “Our large portfolio of brands are giving us the chance to touch all kinds of people.“ Azoulay said that for all the people who dreamed of driving a Ferrari one day, CG is offering part of this dream by having a mobile phonecover with the same leather as the seats of the

cars, or having a real fiber carbon case which is matching the dashboard.

“All GUESS fans now have the chance to get a cover that is matching their handbags with the same fabric,” he said.

Azoulay also noted, “Our MSRP (Manufacturer’s Suggested Retail Prices) are really competitive. In fact, we are offering similar retail prices as compared to non-branded products. For example, all the GUESS cases are retailed from $29.99 to $34.99 maximum and between $34.99 to $49.99 maximum for the genuine book types of Ferrari, BMW, and Mercedes cases. Karl Lagerfeld runs from $29.99 to $39.99.

“Our brands suit the current market trend and retail demand for fashionable mobile phones. We now supply our products worldwide and to selectmajor retailers and flagship stores. We look forward to working direct with consumers and with resellers of mobile and computer accessories through our web portals and at major technology venues where manufacturers connect with retailers and dealers,” said Aaron Azoulay.

CG Mobile will be an exhibitor at the famous CES show in Las Vegas from January 9-12 2018. They will have their booth located in the South Hall - BOOTH 30917.

In addition to CES, they also are exhibitors twice a year (AprilOctober) at the Hong Kong Electronics Show and the IFA located in Berlin-Germany in September where CG has exhibited for the past eight years.

For more information to become an official CG reseller or for private label services, contact the Company at:

customer@cg-mobile.com.

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 ODM Manufacturing Services For making your own designs or branding of existing designs.

 Sourcing and Trading

Anything you need that is made in Asia.

 Mobile Phone Repair Parts We focus on Quality, Customer Service, and Warranty

HongKong Office Rm S1, 17/F, Blk 2 Kin Ho Industrial Bldg 14-24 Au Pui Wan Street Fo Tan, NT Hong Kong

info@asiamtm.com

China Office Room 1801, Building A The Long Island Gao Xin Avenue South 11 Nanshan, Shenzhen Guangdong, 518000, China

asiamtm.com Special Section

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INDEX BY GSMEXCHANGE: WDM EVENT ANNOUNCEMENT

WDM EVENT ANNOUNCEMENT

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re you looking to grow your business in 2018? Taking part in a gsmExchange event can put you in front of thousands of potential new partners globally.

GsmExchange has hosted the mobility distribution pavilion at many global events over the last 8 years, working with many of the markets major players. gsmExchange has launched its schedule of events for 2018 and there are some great opportunities for you to consider: INDEX - New York, 27 - 29 March 2018 CeBIT - Germany, 12 - 15 June 2018 MWCA - Los Angeles, 12 - 14 Sept 2018 GITEX - Dubai, 14 - 18 October, 2018

inDex NYC Launches 2018

What type of companies should attend: • Cell Phone and Accessory Distributors and Retailers.

• Manufacturers/Brands Looking to connect to new National & International distributors.

• Help Distributors and Retailers Expand and diversify your product catalogue.

• Find Repair, Spare parts and refurbishing services.

• Contact Service Providers – Software, logistics, Insurance, data wiping etc • The Secondary Market – Reverse logistics, Used Device Distribution, buybacks and more Check out www.index-nyc.com to register and find out more information on this event.

INDEX is the first expo of the year and is a New York based mobility distribution and retail event designed to offer a networking and business development solution to companies expanding in the global and North American markets. A truly international event, visitors from across Europe, Middle East and Asia, North and Latin American markets will attend. The entire mobility distribution eco-system ranging from manufacturer through to distribution and retail will use this event to develop new business relationships and reinforce existing partnerships.

INDEX WILL ALSO PRESENT OPPORTUNITIES FOR SERVICE PROVIDERS INCLUDING SOFTWARE, LOGISTICS, MARKETING AND PARALLEL SERVICES WHO FOCUS THEIR BUSINESS ON SUPPORTING THE MOBILITY DISTRIBUTION SECTOR. If your company is interested in exhibiting at this, or any of the 2018 gsmExchange events, please contact:

adrian@gsmExchange.com or call +353871888717.

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ROK MOBILE PROVIDES NATIONWIDE COVERAGE ON AMERICA’S BEST NETWORKS

Unlimited Talk & Text included with all plans ROK Mobile now offers Unlimited International Calls to 60+ countries

GSM (NEW) $30 - 3GB UNLTD $40 - 6GB UNLTD $50 - 8GB UNLTD

SPRINT $25 - 1GB (Hard Capped) $35 - 4GB UNLTD $45 - UNLTD

BECOME A ROK MOBILE DEALER www.rokmobile.com/dealers

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OTHER CDMA $20 - 1GB (Hard Capped) $30 - 3GB UNLTD $40 - 5GB UNLTD $50 - 8GB UNLTD $60 - 10GB UNLTD

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BUY NEW AND USED SMARTPHONES IN THE EXACT CONDITION & QUANTITIES YOU WANT

Consistent Inventory Flow

Accurate Grading

Fast Turnaround

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THIRD-PARTY DRONE REPAIR

t

TAKES OFF

A Perfect Fit

for Wireless Repair Experts

By Arlene Hauben

d

Drones are on the rise, appealing to hobbyists, technology startups, and photographers. Almost every type of company, including real estate agents, farmers, and energy firms, has found uses for drones.

In the can-do wireless sector, phone and computer repair experts are gravitating to drone repair where they see potential for building revenue. Kathy Katcher, publisher of Wireless Dealer Magazine, has watched first-hand how retailers have learned to stay afloat and prosper by adapting their technical skills to new trends and innovation.

In 2008, when Katcher got involved in the ‘repair’ wireless business too, she believed that retail operators had to learn how to repair cell phones as a means of increasing profitability. She believed then, and now,that customers are inclined to bring their phones to trusted and reliable phone repair technologists.

Katcher became an advocate for

wireless retailers and computer stores, helping them learn repair skills through her articles, work-shops at her expo's, by connecting them with repair schools, and part suppliers. She watched as phone repair became a solid way to make a living. As repair trade caught on, Katcher noticed that some shops were too focused on repair. These stores were uncluttered, perhaps too stark, with little to nothing displayed in the front. Some owners said they didn’t want to look like a jack of all trades, preferring to be phone repair experts.

The challenge continued to be about increasing the revenue stream. Repair retailers need to

integrate new wireless products and services to their repertoire.

Besides offering repair, it’s important your store is considered a place customer’s can buy accessories such as cases, speakers, headphones, and gadgets.

During the years when a lot of repair retailers were almost solely focused on phone repair, the network continued to grow across the US. Skill levels surpassed the level needed to perform basic phone repairs.

Just as Katcher had advocated wireless service stores to provide phone repair, she began to advocate for repair shops to repair more things, like tablets, laptops, smart watches, hover boards, waterproofing devices, and selling their own warranty repair package.

What else?

KATHY KATCHER CEO & PUBLISHER OF WIRELESS DEALER MAGAZINE & WIRELESS REPAIR MAGAZINE

‘‘DRONE REPAIR IS A GROUND FLOOR OPPORTUNITY. IT’S A MULTIBILLION INDUSTRY THAT WE ARE TAPPING INTO’’

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Third Party Drone Repair Takes Off

GETTING IN TO DRONE REPAIR

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Then along came a game changer.

The FAA lifted the regulation on drone use. Hobbyists and technology start-ups rejoiced when they could use drones commercially without a pilot’s license. They can fly their drones and RC planes without fear of being excessively fined or criminally prosecuted for failing to register.

“Drones had always been on my mind,” said Katcher. “I was convinced the technical ability for repairing drones could lead the repair industry into another higher technical skill level, providing more

vertical opportunities in an industry where just about everyone is a start-up.”

After the federal regulation was lifted, there was an audible rumbling for drone repair. “I think the whole drone industry felt that drone repairs were a problem, but first and foremost, it needed a business lift,” noted Katcher.

There was an open spot in the drone industry for drone repair, much the same way that phone repair developed from the consumers dependence on smart-

‘‘With drone sales increasing at a staggering rate, it makes perfect sense for these repair operators to take a serious look at drone repair.’’

phones and their livelihood. At one time, it took a week to replace a broken phone, then days, and now hours. Consumer dependence drove the repair industry and changed where, who, and how repairs are provided.

“With drone sales increasing at a staggering rate, it makes perfect sense for these repair operators to take a serious look at drone repair.

Looking ahead, drone repair could be a significant differentiator for these providers, and a way to keep a step ahead of the industry.”

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CRASH AND REPAIR

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When it comes to damage control, phone repair professionals fit right into the drone universe. After all, there’s no question that drones will crash – and need repair.

Katcher’s clients had started to ask how to expand into the drone sector. Compared to what is shipped back overseas for repair, there is very little third-party or OEM drone repair performed in the US. Up until recently, a repair retailer who wanted to become a certified OEM drone repair service provider must agree to sell new drones, commit to a monthly buying contract for new drone sales, and fly overseas for a 5 to 10 day repair class. Typically once those OEM goals are accomplished and sales commitments are met you can repair drones as a certified OEM repair service center. Currently, there are less than 5 DJI OEM certified drone repair stores in the United States.

Katcher responded to the demand for drone repair by creating a hands-on course teaching third-party drone repair (specifically for the third-party repair industry). She partnered with the

GLENN WILKINS CERTIFIED DJI DRONE REPAIR TECHNICIAN ‘‘PHONE REPAIR EXPERTS HAVE THE INFRASTRUCUTRE ALREADY IN PLACE. NATURAL PROGRESSION IS FOR THEM TO GET INTO DRONE REPAIR’’

Houston College and close to 40 other colleges nationwide to teach her course. She hired a DJI certified drone repair technician to teach (DJI) OEM best repair practices. The course is centered around how to repair the top five most popular drone repairs customers will bring to your store and how to overcome issues such as sourcing parts, firmware, and drone upgrades/accessories.

Drone Repair University is the first third-party drone repair school for independent repair retailers & technicians in the US. **This course in not for beginner level or start up repair technicians.

There are more than 15,500 repair stores in the US that could prepare to provide drone repair services.

The profit margins per repair after parts on most drones are $99 to $165. Meanwhile, the phone repair profit margin is diminishing compared to the early days of the industry.

Brad Lovell, regional sales manager at Mobile Defenders, said that third-party drone repair makes perfect sense. “We believe there will always be a need for electronic repair. That is a need that cannot always be fulfilled by the OEM. ROBIN TOBIAS

Why should you have to take your car to the manufacturer to get a belt changed when the locally owned shop down the street can do it faster and for the same price or less, and will stand behind their work? The same applies to drones, phones and any other electronic device. Mobile Defenders can provide a turn-key solution for all repair avenues.

Wireless repair and replacement parts is what Mobile Defenders is known for at its core, but they realized that they must grow and evolve with their customers.

Most repair shops will repair just about anything from wireless devices to computers and even gaming consoles. Drones are a natural extension for the repair community to diversify their revenue streams.

Drone sales in 2016 have doubled from 2015. The projected value of the drone industry by 2025 is $90 billion, according to DMR Stats.

Lovell said that drones will begin to diversify into different fields. As they grow in popularity, we can fully expect the technology to improve and the price point to drop. As this adoption increases, the number of accidents will increase, which will also make the repair industry more lucrative.

PRESIDENT, THE PREPAID EXPO ‘‘WIRELESS REPAIR STORES ARE CONTINUALLY SEEKING NEW AVENUES TO PROFITABILITY. ON OUR SIDE OF THE INDUSTRY, WE ARE SEEING PREPAID WIRELESS PROVIDERS ADDING REPAIR SERVICES TO KEEP UP WITH CONSUMER DEMAND.’’

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CTA’s 2017 Hall of Fame Class to Honor Celluphone Founder Mitch Mohr

T

he Consumer Technology Association (CTA) will honor Mitch Mohr, founder of Celluphone, the oldest agent (and the first master agent) in the cellular industry. Mr. Mohr will be inducted into CTA’s 2017 Hall of Fame on November 7.

Mr. Mohr launched Celluphone in 1983 in Los Angeles, which rose to prominence as the first Authorized Agent for Verizon Wireless (then AT&T AMPS). AT&T AMPs would become PacTel Mobile Access, then PacBell Mobile Services, then PacTel Cellular, which would become AirTouch Cellular, and finally Verizon Wireless.

C

hicago was the first US market to launch commercial cellular service, Los Angeles the second.

Mitch Mohr’s cellular equipment and installation were used by then-mayor Tom Bradley to make the first official cellular call in Los Angeles, in advance of the 1984 Olympics, to the runner holding the torch just outside of Dallas on its way to opening ceremonies.

in shaping the industry. He knew that for Celluphone to succeed long-term, it needed to get involved in retailing.

To spread its expertise and access the opportunity most quickly, Mr. Mohr envisioned a B2B model for Celluphone that would drive the growth and success through independent wireless retailers. This is the basis of the “Master Agent” model that M r. Mo h r

In addition to an installation center, Celluphone began as a direct-sales organization that sold car phones to affluent individuals, business executives and entertainment moguls. At the time, an installation cost a total of $2,999: $2,000 for the phone and transceiver, $900 for the installation into the trunk of the automobile or truck, and $99 for the “rat’s tail” antenna. To attract customers, Celluphone ran large ads in the Los Angeles Times to educate readers on what “cellular” was, as much as drive leads, which Celluphone processed through its own call center.

innovated, and served as the foundation of its industry impact, innovation and longevity for more than 33 years.

Even in the developing stages of cellular, Mr. Mohr recognized that direct sales would fade, and that wireless retailers would be a crucial force

Celluphone’s services to its retailers have evolved to include field sales support, incentive programs, wireless phone protection, trade-in programs, equipment

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rebates, professional sales training, innovative commissioning programs that advance retailers funds to help their cash flow, efficient activation provisioning, a broad selection of handsets, and dedicated field and inside support teams.

Mitch Mohr’s induction into CTA’s Hall of Fame acknowledges both him and the entire Celluphone team for their outstanding accomplishments in the wireless industry and in each of the many markets in which it operates. With professionalism, credibility and acumen, Mohr stayed active in his company and the industry for more than 30 years.

He retired in 2014, at the age of 92.

Under the Mohr family’s leadership, Celluphone created a model that helped forge a burgeoning industry where wireless retailers could prosper. At the same time, independent dealers and retailers first could enlighten and help consumers adopt and adapt to the new cellular technology, and then could provide a local, convenient and trusted location for their wireless needs. And, in many ways, that continues to be the case.

Fred Larson, now Celluphone’s President after spending 20 years as its COO, believes

that independent community-based retailers continue to fill an important gap in the wireless retail landscape.

“The company owned retail stores and large national agents play important roles in a carrier distribution strategy. However, they cannot be everywhere, and everywhere does not fit their model. With penetration over 100% and wireless carriers fighting for market share, they cannot leave any distribution stone unturned,” said Mr. Larson. “More than ever, there is a role for the independent retailer, and for Celluphone to support them and help them thrive. Truly, the best times in wireless may still be ahead of us.”

“W

hen you think a bout it, it’s pretty amazing. The Master Agent model that Mitch began and the team has perfected over the last 34 years remains strong.” Mr. Larson reflected. “It is a testament to the strength of Mitch’s vision and impact.”

The CTA Hall of Fame, created in 2000, honors leaders in technology who have improved the lives of consumers and the world. Mr. Mohr will be inducted into the CTA Hall of Fame in New York at an awards dinner on Tuesday, November 7, at the Rainbow Room.

For more information visit www.celluphone.com or call 1-800-953-7600

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ROK Mobile Introduces Exciting New Plans on CDMA and GSM Networks

By Arlene Hauben

From our own an many cases, wou of the best deals fastest CDMA ne prepaid. ROK Mo following at the t

• 1GB Plan - $ and text, plus 1G ROK Mobile just launched some of the most aggressive mobile plans in the prepaid space. The MVNO is hitting the mark in the prepaid telecom industry by listening to its customers and under• 3GB Plan - $ standing their quest for value, choice, and more data. The telecom company is now offering new text, and data wi and exciting talk, text, and data plans on both CDMA and GSM networks.

• 5GB Plan - $ ROK Mobile first launched as a prepaid MVNO in 2014 with a focus on unlimited, free music text, and data wi streaming. Like many startups in prepaid, ROK had its share of ups and downs before getting• 8GB a Plan - $ clear message from its customers and distribution about what they want. As of late 2016, ROK’s text, and data wi new management, business model, and core philosophy has aimed to deliver what the market de• 10GB Plan mands. text, and data wi • $25 plan for •500 $25MB plan for 500 MB • $25 plan for 500 MB (Hard and Capped) (Hard Capped) “ROK Mobile believes that consumers want transparency aggressively priced plans,” stated (Hard Capped) ROK Mobile is al Clinton Ehrlich, VP of Marketing. “The new plans we have created with our carrier partners are the space and that m • $40 for 3GB $40 for 3GB Unlimited result of listening closely to our end users and distribution.

We are•Unlimited excited proud to announce • and $40 for 3GB Unlimited available to anyo the competitive new plans under this rollout.” device. “A three-c • $50 plan for •5GB $50 Unlimited plan forplan 5GBfor Unlimited that ROK Mobile • $50 5GB Unlimited Early 2017, ROK Mobile launched new plans on the Sprint network and is about to pivot to some be able to say to of the most aggressive pricing in the entire U.S. MVNO space. ROK’s new offer on Sprint launched four major carrier August 4, 2017 and includes three distinct plans: looking for a bett • 1GB LTE Plan - $25/month for unlimited talk and text, plus 1GB LTE (data is hard capped but still represents one of the best entry level plans in the market)

• 4GB LTE Plan - $35/month for unlimited talk, text, and data with 4GB LTE (price parity with Boost Mobile PLUS one extra GB of high speed LTE before being throttled for unlimited data)

• UNLIMITED Plan - $45/month for unlimited talk, text, and LTE data ($5 less than Boost Mobile’s unlimited data offer while also beating several GSM carrier and MVNO offers)

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covered. Bring yo out some of our p device!’” said RO

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There are enhancements to plans on ROK’s other CDMA carrier, as well. Veterans of the industry may recall that they launched on the “nation’s most reliable (CDMA) network” a few years ago. ROK Mobile anticipates that their new plans on this network will create excitement for network fans, especially given the competitive pricing being better than the carrier provider’s own prepaid plans.

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BRING YOUR UNLOCKED BRING YOUR PHONE UNLOCKED FROM PHONE PHONE FROM FROM BRING YOUR UNLOCKED ANY NETWORKANY ANDNETWORK SWITCH TO AND ROK SWITCH MOBILE! TO ROK MOBILE! ANY NETWORK AND SWITCH TO ROK MOBILE!

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“The best deal and best compensation in the channel From our own an many cases, wou on that carrier as well.” of the best deals

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“All in all, ROK Mobile has created the best value for dealers and consumers,” said Ehrlich. “In near• 1GB Plan - $ ly all cases we are paying the best compensation in the channel. Consumers want value and choice and text, plus 1G and we now deliver both. There has never been a more exciting time to be a part of ROK Mobile!”

• 3GB Plan - $ Most of ROK Mobile’s newly appointed executive management are prepaid wireless industry vettext, and data wi erans and they understand the nuances of the market and the indirect channel. ROK Mobile CEO, • 5GB Plan - $ John Janes, adds, “We are one of the only MVNOs that pays aggressive dealer compensation – text, and data wi spiffs, airtime discounts, and residuals. The understanding is simple – the indirect channel is the • 8GB Plan - $ most important partner we have to ensure that our offers get in front of a consumer. Great offers and text, and service don’t matter without an incredible indirect distribution model to champion our programs. Our data wi partners have done an amazing job and we are so excited about the outreach and feedback.• Any 10GB Plan and all inquiries from new partners to join the program are welcomed. text, and data wi • $25 plan for 500 Your MB current MVNO or carrier not taking care of you? Give us a call. We’ve got you(Hard covered!”

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VALOR | How to Drive Revenue WithPhone PhoneAccessories Accessories Valor: How to Drive Drive Revenue With Phone Accessories Valor: How to Revenue With

MEET THE R

BRANDS B 59

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If you own a cell phone repair business or are looking to start one in the year 2017, it goes without saying that phone accessories should already be part of your repair business mix.

As more cell phone accessory stores and kiosks begin to introduce repair services as part of their business, the challenge for existing repair store owners is how to sustain a competitive advantage in this overcrowded $3.6 billion* industry.

Now, we are in the era of smartphones where everything is accessible from our device – anything from work e-mails, to

Valor: How to to Drive Revenue VALOR | How Drive RevenueWith WithPhone Phone Accessories Accessories

S contacts for everyone we know, to entertainment and to health monitors - the list goes on. With high-tech phones also come higher price tags, fragile screens and expensive replacement components. The good news is, consumers are more likely to turn to professional repair shops to recover the broken (and expensive) device rather than buying a new one.

It is also likely for consumers to walk away with some type of phone accessories after the repair is done.

Why? Because the last thing they want is to come back again for another repair job.

Therefore, having a solid selection of add-ons phone accessories, such as hybrid phone cases or tempered glass screen protectors, in the store is no secrets for repair store owner who wants to drive more revenue to their business.

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THE SUPPLIER While it is important to manage your customers’ expectations with readyto-go phone accessories. It is also important to find the right accessories supplier to help you meet those expectations with durable protective solutions that can withstand future accidents.

Valor offers exactly that: innovative products that offer daily users some peace of mine. Valor designed-cases combat life’s unexpected accidents.

The thinness and beauty of today’s luxury phones make protection nonnegotiable, and that’s where Valor steps in. At a fraction of the cost, their cases offer unrivaled quality and eyepopping craftsmanship. Sound too good to be true? It isn’t. Here’s how they pull it off.

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VALOR | How to Drive Revenue With Phone Accessories Valor: How to Drive Revenue With Phone Accessories

VALOR CARRIES MORE THAN 16,000 PRODUCTS AT ANY GIVEN

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THE PROCESS Unlike others who are content to slap their logo on mass-produced items, Valor makes its own products. Call it an upsized family business: They combine manufacturing, distribution and their creative work under the umbrella of a single company. In straightforward terms, it means Valor can get better products in your hands faster. Your mobile device can thank us later. Unsurprisingly, Valor is a demonstrable leader in the wireless industry. They have spent years perfecting their supply chain, and it’s matured into a thing of beauty—from the inception of a product, to research and development, to factory operations, to their headquarters in sunny California, to the tech they use for inventory management.

Valor is proud of their products, and they are diligent about protecting their development with patents and copyrights. Now, they are focusing even more on brand awareness— the reason, perhaps, that you’re reading this—to carve out an unmistakable corner in the marketplace.

TIME, CREATING 100-PLUS NEW ITEMS EVERY SINGLE WEEK.

VALOR | How to Drive Revenue WithPhone PhoneAccessories Accessories Valor: How to Drive Revenue With

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THE PRODUCTS If you’ve ever stepped foot into a phone accessory kiosk at your local mall, you’ve already encountered a Valor product. Their most popular brand, MYBAT, is carried across the globe by electronics and wireless retailers, by wholesalers, and by distributors. And thanks to Valor’s far-reaching distribution infrastructure, they are able to manage any quantity without sacrificing quality. That’s no exaggeration: Valor carries more than 16,000 products at any given time, creating 100-plus new items every single week. Do your customers come in for iPhone repairs, Samsung galaxy repairs or LCD repairs?

No matter. Valor’s products span 300-plus phone models including Apple, Samsung, LG, HTC, ZTE, Alcatel, Sony, Google and more. If you have a phone, it’s likely for we have a protective solution.

THE QUALITY Valor’s MYBAT line of designs are masterfully engineered.

Their cases are patented and military drop-tested to meet the U.S. Department of Defense’s testing procedures as part of their promise to making style-forward, one-of-a-kind products for those who are serious about their tech. They have more than 20 patented designs for the MYBAT brand to ensure that their products are often imitated, but never duplicated.

Valor’s flagships? The TUFF, TUFF Merge, TUFF Trooper, TUFF Cosmic Space, Skullcap, NeoUrban MyJacket and 3-in-1 Storm Tank, which includes a rugged hybrid case, fitted holster and screen protector in one indestructible combo. Function and form—you can have them both.

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VALOR | How to Drive Revenue With Phone Accessories Valor: How to Drive Revenue With Phone Accessories

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THE PACKAGING Creating a memorable first impression is one of the most critical elements in building a brand. Whether you’re a kiosk owner, retailer or online repair shop, you want that initial “handshake” with the customer to be firm yet pleasant. You want to have not only an innovative and unique selection but also a presentable brand appearance across all products.

And it all comes down to packaging.

At Valor, you can get effective and innovative packaging designs that is both protective and easy to display. They recognize that their customers don’t have mass-produced needs, and accordingly, they allow their retail partners to create custom designs and packaging.

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Tips on How to Accessorize Your Repair Stores: REVIEW YOUR TOP REPAIR PHONE MODELS Chances are these will be the phones that need cases for improved phone protections!

KNOW YOUR NEIGHBORHOOD Be familiar with nearby pre-paid and post-paid phone stores. Research their top-selling smartphones - these may be the phone accessories you want to start off with for your repair store.

DON’T OVERSTOCK It is more important to have a variety of options for your customers rather than too many accessories of the same brand and style. Only get what you think can sell within 3-4 weeks, then re-order as needed.

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THE BIG PICTURE Accessories are an important revenue source for cell phone repair businesses. Stocking only the best selection of phone accessories will generate the most revenue for the amount of space in your store.

Valor has over 20 years of experience in helping mobile phone accessory stores to build up their business. Their mission is to help independent B2B owners bring in the right selection of accessories for their businesses and grow in parallel with them as partners in the industry.

Quality products. Wonderful variety. Extensive catalogs.

Low RMA returns. Killer customer service. Prompt shipment (and same-day shipment prior to 2:00 p.m.). That’s Valor’s promise.

Join the team of Valor distributors and retailers today!

For more information on wholesale opportunities, contact us at 877.369.2088 or Sales01@2valor.com. To learn more, visit us at www.2valor.com

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AA UNIQUE UNIQUE BRAND BRAND AND AND

ANAN ESTABLISHED ESTABLISHED TRACK TRACK RECORD RECORD

ostekGhostek has beenhas around beenfor around five years for five and years recently and recently started branding started branding their cases their two cases years two years o. Since ago. they Since started, they they’ve started, found they’ve success found success and remain andpopular remain popular on Amazon, on Amazon, consistently consistently ting good getting reviews good from reviews customers. from customers.

t perhaps But perhaps what makes whatthem makes sothem unique so isunique their branding. is their branding.

There’s a There’s themeabehind theme the behind the mpany’s company’s products— products— a fun andacreative fun and way creative to attract way tocustomers. attract customers.

They treat They each treat customer each customer f theyaswere if they agents were, agents like James , likeBond James or Bond a partor ofathe part CIA, of the andCIA, the buyers and theneed buyers to find needthe to find the fect accessory perfect accessory to protect to their protect phone theirtophone maintainan to maintainan “air of undetectability” “air of undetectability” while they’re while they’re a mission. on a mission.

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The company’s The company’s productsproducts are are availableavailable on their website, on their website, GhostekProducts.com, GhostekProducts.com, and on and on AmazonAmazon and eBay. and They eBay. areThey also are also aggressively aggressively expanding expanding their their brand. Right brand. now, Right they now, are they avail-are available in the able U.K., in the Mexico, U.K., Canada, Mexico, Canada, and Asian and countries Asian countries such as Kosuch as Korea and Japan, rea andbut Japan, theybut are they also are also trying totrying get into to stores. get intoThey stores. They hope within hope the within next the yearnext or so year or so their products their products will find their will find waytheir way into retail. into retail.

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GHOSTEK SMARTPHONE CASES THAT ARE WATER-PROOF, DURABLE, AND BARELY-THERE GHOSTEK | Smartphone Cases that are WaterWater Proof, Durable and Barely There W D M

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THE TOP SELLERS Ghostek sells three models of cell phone cases: the Cloak, the Covert and the Atomic series. Both the Cloak and Covert are smartphone’s unique style. The Atomic series is waterproof.

They are coming out with new cases all the time for warranties ranging from one year to lifetime limited. outside of cell phone cases. They sell chargers and book bags, which were, at one point, ranked in the top 20 and 50 on Amazon under the bag/outdoor categories.

Ghostek also sells the NRGbag. By September This backpack is water resistant, contains a rechargeable battery pack, and includes USB cables for charging any device including laptops, iPads and smartphones. The next NRG bag will include a solar panel for recharging purposes. It’s a great item for those who love the outdoors.

WHY CUSTOMERS KEEP COMING BACK Finally, Ghostek’s excellent customer service is one ofthe company’s biggest secret weapons and why people keep returning. They always seek feedback and answer people’s questions and concerns. Consumers consistently praise their customer service.

“We have lots of returning customers. They tell their friends, tell their buddy, the store owner, they buy a case and they love it” Vadim Abramov Sr. Distribution Manager at Ghostek

is what separates us from the competitors” said Abramov.

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GHOSTEK SMARTPHONE CASES THAT ARE WATER-PROOF, DURABLE, AND BARELY-THERE GHOSTEK | Smartphone Cases that are WaterWater Proof, Durable and Barely There W D M

GHOSTEK IS LIVING

UP TO ITS NAME The cellular accessories manufacturer produces smartphone cases that are waterproof, durable and barely-there.

With phones becoming thinner, sleeker and more expensive, finding the right phone case is crucial.

Sometimes it’s not enough for people to find a case that just covers their phone— now it has to be slim enough to show off the phone’s style while still protecting it from water, drops and scratches.

Ghostek, a manufacturer of cellular accessories, focuses on creating cell phone cases that cover all of the above.

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“

We provide cases for the high-end phones”

Vadim Abramov Sr. Distribution Manager at Ghostek

“We provide cases for the high-end phones” said Vadim Abramov, senior distribution manager at Ghostek. “We try to come up with the best design and the slimmest case. Our waterproof cases are the most durable.”

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GHOSTEK SMARTPHONE CASES THAT ARE WATER-PROOF, DURABLE, AND BARELY-THERE GHOSTEK | Smartphone Cases that are WaterWater Proof, Durable and Barely There W D M

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GREAT CASES AT

GREAT PRICES Ghostek puts great emphasis on making sure the look of their cases are slim and attractive. A big part of their focus is working with engineers to come up with a product that customers want to buy.

They describe themselves as the source for rugged mobile accessories, built with the toughest materials to protect your smartphones. They use the latest in phone case technology, making them competitive in the hot, overcrowded market.

Their waterproof cases use IP68 protection, which shields against dust and deep submersion in water, while their TPU cases

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contain a thick, durable frame that makes the phone drop-resistant. They fit all of these features while maintaining a thin, sleek design.

The best part? While most waterproof cases in the market sell for over $100, Ghostek keep their cases at a reasonable $50-$65, depending on the phone model.

“

Our goal here is to make sure the customer sees an affordable product that, obviously, looks good and has a nice design, but that’s not too bulky, so it can fit in their pockets. It also has to protect their phones” said Abramov.

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We Sell Cellular | Finding Big Profits in Selling Used Phones

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We Sell Cellular | Finding Big Profits in Selling Used Phones

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