Wireless Dealer Magazine

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Cell Phone Parts USA More Than Just a Parts Supplier: Better Parts @ Better Prices!

Winning Retailers Carry Winner Wireless! Unlocked Smart phone Brand – CellAllure!

Celluphone: All the Ingredients for Successfully Selling Verizon Wireless! IQMETRIX- 8 STAGES OF MAPPING YOUR

CUSTOMER’S REPAIR JOURNEY!

Blazing Their Own Trail; The Staymobile Story


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Blazing Their Own Trail; The Staymobile Story

BLAZING THEIR OWN TRAIL;

THE STAYMOBILE STORY

B

usiness today often lacks imagination with company’s just copying someone else’s business model. To some degree, that description fits much of what happens in the modern repair channel. Most repair shops provide a reasonable quality repair of things like smartphones, iPads, Tablets, Netbooks, Chromebooks, and select brands of laptops. Most are set up for retail and count on walk-in traffic.

By Bob Lafon for Wireless Dealer Magazine

Most offer the same national brands of accessories. Most offer franchise opportunities. So where are the differentiators? What sets any of them apart from one another?

We have found that being able to offer timely repair services is very important for our replacing textbooks with mobile devices Chuck Morrison, President and CMO of Staymobile


Blazing Their Own Trail; The Staymobile Story

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Blazing Their Own Trail; The Staymobile Story

I

n examining the Staymobile model that’s where things get interesting. Led by industry titans from companies like Best Buy, AT&T and even device protection providers like Assurion, the company has blazed their own trail from day one. Most stores are located on College/ University Campuses where students, faculty, and the organization are supported by repairs

on the following devices:

 Smartphones  Tablets  iPads  Laptops  Netbooks  Chromebooks  Gaming Systems  Smartwatches  MP3 Players  GPS Systems  Cameras


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Blazing Their Own Trail; The Staymobile Story

Blazing Their Own Trail; The Staymobile Story Repairs are not necessarily limited to these devices.

These are just the more common types of devices brought in for repair. In addition to a more expansive list of devices repaired, Staymobile has chosen a different approach to the market by focusing on Schools, Colleges, Universities, and Enterprise Direct relationships. While consumers are always welcome and can walk in for a repair at any time, the company has made it a focus of theirs to cater to the education fields as well as more than 300 companies across the nation, helping minimize productivity losses for those who rely most on their devices. In the K-12 market, schools put tablets/iPads and other devices into the hands of kids to accelerate learning. But most schools aren’t set up or equipped for protecting and managing these devices. That’s where Staymobile comes in: with over 200+ K-12

schools currently serviced, Staymobile has the expertise and the industry-leading services such as certified technicians, like new parts, pick up & delivery, and even lifetime warranties. With a robust focus on continuous improvement and operational excellence, Staymobile will pick up and deliver your devices, provide protection plans that save your school money, and work to drive productivity and satisfaction at for the K-12 market segment. Similarly with Colleges and Universities, Staymobile protection plans are industry leading, showcasing their commitment to higher education channels and the students they serve. Staymobile is the benchmark for same day repair, white-glove pickup and delivery service, and a lifetime guarantee on workmanship and parts. No protection plans compare. Because with Staymobile, learning never stops!


Blazing Their Own Trail; The Staymobile Story

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Blazing Their Own Trail; The Staymobile Story In the business world, the flow of information

is non-stop, be it through calls, emails, or other forms of data communication. The “now-norm� of technology has business devices commuting, vacationing, traveling and working remotely with employees. Staymobile creates a solution that fits business the now-norm modern business requires.

Staymobile partners with hundreds of businesses, across all sectors, to create service focused solutions that support and enable your company to have less downtime, and more time to drive business. Solutions that are cost effective, add-value, and come with the Staymobile Lifetime Guarantee. Franchising is available, but on a select basis. The company has worked hard to build a successful business and who represents their brand is more than just a matter of who can afford to buy a franchise. Prospective franchise owners must meet specific criteria in order to be considered for a Staymobile location. In a discussion with a company Vice President, Josh Lake, I also learned just how collaborative an organization they are. Working regularly with

others in non-competing organizations that serve the same market segments, Staymobile seeks to partner with such individuals and organizations in order to add more value to those relationships. So whether you are looking for a top quality repair, strategic partnership, or even franchise opportunity, Staymobile is worth the look as they continue to pioneer the repair industry.


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Winner Wireless: Winning Retailers Carry Winner Wireless Products

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Need help paying for your order? Financing is also available! Winner Wireless makes or sells products for most major wireless carriers and MVNO’s with a huge selection of products for most of today’s hottest phones! For further information on becoming a Winner Wireless customer, please visit their website at:

www.winnerwireless.com or call them toll free at:

1-888-239 -5864


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More Than Just a Parts Supplier: Better Parts @ Better Prices

www.cellphonepar tsusa.com


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More Than Just a Parts Supplier: Better Parts @ Better Prices

MORE THAN JUST A PARTS SUPPLIER: BETTER PARTS @ BETTER PRICES CellPhone

Parts

USA

delivers the best parts available on your terms because they believe that you should never have to compromise on the parts you choose for your repair shops. This is why they offer a broad selection of carefully curated, peer-reviewed parts, all available online and delivered right to your door. It’s because they know that choice matters, and they know you have numerous choices in parts suppliers. With over 3,000 products America’s largest assortment of phone replacement parts, they make it easy to make choices you can trust. CellPhone Parts USA delivers a quick, convenient, and hasslefree shopping experience, because they listen and know what matters to you, the repair shop operator. For further information, to set up an account, or ask a question, please visit their website at: www.CellPhone Parts USA.com or give them a call toll free at 1-844-P4Cells (1-844-


More Than Just a Parts Supplier: Better Parts @ Better Prices

MORE THAN JUST A PARTS SUPPLIER: BETTER PARTS @ BETTER PRICES

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The modern repair channel has grown tremendously in just a few short years into a multi-billion dollar industry. As a result, there’s global demand for quality parts to repair or refurbish smartphones, tablets, and iPads. So what sets one parts supplier apart from another?


More Than Just a Parts Supplier: Better Parts @ Better Prices

MORE THAN JUST A PARTS SUPPLIER: BETTER PARTS @ BETTER PRICES

This is a fast-growing, proudly American company that’s

passionate about their customers, their business, and the products they sell. There’s a real person behind every item they offer, every package they ship, and every interaction they have with you, because they love sharing their passion for repair with you. Customers love their easy-to-shop website and that they make a broad range of products conveniently accessible to repair shop owners. Plus, with a friendly and helpful customer care team and super fast shipping that’s free in the USA over $300, they’re working hard at making the lives of busy shop owners a little bit easier. With more than 4 years in business, two convenient locations, 28 dedicated employees, and the experiences of serving more than 6,000 customers, CellPhone Parts USA is the clear choice for your repair shops top quality repair parts.

6959 Harwin Dr STE 107 Houston,Texas United States. Call us: (866) PARTS USA Email: hi@cellphonepartsusa.com

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Winner Wireless: Winning Retailers Carry Winner Wireless Products

WDM Feature Story with CEO Aslam Ajani, of Winner Wireless. By Bob Lafon for Wireless Dealer Magazine

WINNING RETAILERS CARRY WINNER WIRELESS PRODUCTS


Winner Wireless: Winning Retailers Carry Winner Wireless Products

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Winner Wireless made a significant decision to specialize in what are known as “Fashion Accessories.� As for product categories, Winner Wireless makes or sells: l Cases & Wallets l Bluetooth & Speakers l Sports Licensed Products l Tempered Glass l Chargers & USB Cables l Earphones l LCD Screen Protectors l MFI Apple-Approved Products l Batteries and PowerBanks l Packaging l Universal Accessories l And even national brands like Belkin!

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Winner Wireless products

are listed on their user-friendly website for easy access and easy ordering. You can shop by product type, carrier, or phone model, further simplifying the ordering process!


Winner Wireless: Winning Retailers Carry Winner Wireless Products

Provide customers with the latest fashionable phone covers, stylish cases, and reliable chargers. NeoCube Inc. DBA Winner Wireless is a Texas-based corporation and a leading manufacturer of wireless accessories. Winner Wireless has served US customers for over 10 years with a simple philosophy, ”Provide customers with the latest fashionable phone covers, stylish cases, and reliable chargers.” Their strengths are measured in efficiency and turnaround time. They pride themselves in their scalable overseas manufacturing as well as in their in-house design capabilities, making their products, logistics and turnaround time extremely cost efficient.

All Winner Wireless products are listed on their user-friendly website for easy access and easy ordering. You can shop by product type, carrier, or phone model, further simplifying the ordering process! Speaking of easy ordering, in my interview with CEO Aslam Ajani, he informed me that all orders in excess of $150 receive FREE, that’s right, FREE shipping!!!! This is not a promotion, but rather a new customer friendly policy is now a standard practice. (Some restrictions may apply. Speak with your representative for details.)


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All the Ingredients for Successfuly Selling Verizon Wireless!


All the Ingredients for Successfully Selling Verizon Wireless!

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ALL THE INGREDIENTS FOR SUCCESSFULY SELLING VERIZON WIRELESS! By Bob Lafon for Wireless Dealer Magazine

If you think about the old stunt of seeing how many people you could cram into a Volkswagen Beatle, the retail wireless business at times seems to resemble that gag, in that the market almost feels overcrowded with retailers selling phones and services. Yet consumer demand continues to validate the need for multiple points of distribution for the purchase of new devices, accessories, bill payment, customer service, and more. For Celluphone, it’s not just about being one of the many, but being the best of the many. On the home page of the company’s website is the phrase “We’ve got all the ingredients for success.” That’s an easy claim to make, so the question becomes how do they back up that claim?


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All the Ingredients for Successfully Selling Verizon Wireless!

I recently had the privilege of interviewing Celluphone’s President & CEO, Fred Larson. During that discussion, Larson referenced the fact that his company was founded in 1983, making it a 35 year old company in an industry that’s only about 34 years old. That’s because Verizon Wireless (Then known as AT&T AMPS in Southern California) was in the development stages of their initial network launch and contracted with Celluphone to become their first Authorized Agent. Since that time, Celluphone has become one of the largest wireless distributors in the nation. Fred also pointed out that their focus from early on has been to provide top notch support for their independent wireless dealers, and that this focus is what has allowed them to not only become of one the largest distributors, but the oldest among the group. Something to be said for staying power. With dedicated field support, efficient activations, competitive commissions, and the broadest selection of devices and accessories, the company remains well positioned to continue that success.


All the Ingredients for Successfuly Selling Verizon Wireless!

“Merger of Sprint and T-Mobile” As we look at the current state of the industry, looming is the possible merger of Sprint and T-Mobile. Despite what both companies say about not closing locations, the reality is that locations will need to close, after all, there are many stores across the nation with both companies that are literally across the hall or even share a wall in a mall or shopping center. This reality leaves many independent dealers concerned about their future as business owners. That’s where Celluphone can help, said Larson.

Celluphone makes a strong case to back up that claim of having all the ingredients to be successful. If you are looking to become an owner/operator of your own Verizon Wireless store, or looking to convert your stores from another carrier and enjoy selling the nation’s # 1 carrier, be sure to visit Celluphone’s website at www.celluphone.com and click on the “Become a Dealer” link on the middle of their homepage.

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All the Ingredients for Successfuly Selling Verizon Wireless!

“We recognize these owners won’t be keen on closing locations or even going out of business, so we can provide an alternative for some of them; make the switch to selling Verizon Wireless under the Celluphone umbrella. “


All the Ingredients for Successfully Selling Verizon Wireless!

In spite of the seemingly saturated market, there are still pockets of population underserved by Verizon and their authorized retailers. Celluphone has worked with Verizon Wireless to identify those areas and open stores in these regions. For Sprint and T-Mobile dealers, this offers somewhat of an exit strategy, allowing them a viable alternative to closing stores or going out of business. At the same time, Verizon Wireless who is the nation’s #1 wireless carrier is currently the nation’s #4 provider of Prepaid phones and service. Larson was quick to point out that his company has also made that a focal point and is regularly opening independent dealer locations to sell Verizon’s Prepaid offering. This is also good news for Boost Mobile, Virgin Mobile, and Metro PCS dealers who are equally concerned about store closings due to the possible Sprint/T-Mobile merger. (For readers who may not be aware, these brands are wholly owned subsidiaries of Sprint and TMobile and in many cases are in the same situation as the Sprint and T-Mobile stores.)


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By Bob Lafon

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| 8 STAGES OF MAPPING YOUR CUSTOMER’S REPAIR JOURNEY

for Wireless Dealer Magazine

ost repair shops, dealers, and even carriers probably think they have a

impact your business. The following is one example of a customer’s repair journey


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| 8 STAGES OF MAPPING YOUR CUSTOMER’S REPAIR JOURNEY

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1 A smartphone user damages their phone; i.e. dropped cracked screen, possible water damage, etcetera.

2 The customer goes to Google to find out where the repair shops are in their area.

cell phone repair

3 REPAIR SHOP

The customer is directed to a website to learn more about the repair process.

Begin Repair

REPAIR SHOP

4 The customer walks into a repair shop is greeted and registers for repair.

A Technician provides a diagnostic report. Something as simple as a test for battery cycle counts, for example.

5 6

The customer is given a repair time estimate and gives information on how to be reached when the repair is completed.

7 The customer is notified and picks up their repaired phone.

8

The customer is given a repair time estimate and gives information on how to be reached when the repair is completed.


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| 8 STAGES OF MAPPING YOUR CUSTOMER’S REPAIR JOURNEY

Okay, seems to be a reasonable, common sense approach to the customer journey for repair, so what’s there to learn? A lot! For example, in Step One, the customer recognizes they have choices for repair. In Step Two, the customer uses a search engine to see what those options are and where those shops are located. Immediately you should be thinking about messaging on your website, not just SEO. In other words, once people find you, how will you stand out from the rest? What is it about your website and the information made available to customers that helps create differentiation and causes a customer to come to your shop, as opposed to one that might be a little closer to their home or place of employment. Do you offer your website visitors the option of scheduling an appointment right then and there? If you’re using an industry leader like iQmetrix, you can actually boast of a true repair process! The iQmetrix POS solution for repair professionalizes the manner in which you walk the customer through this eight step process and will help put the customer at ease. Using the check-in functionality, you’re creating an actual repair ticket that generates the next steps in the process for the technician, all while creating a permanent record of the transaction.


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| 8 STAGES OF MAPPING YOUR CUSTOMER’S REPAIR JOURNEY

From a messaging perspective, you can communicate this process to customers right on your website, helping them feel reassured they’ll be working with highly trained and professional personnel. Once the consumer has reviewed how the repair journey works, they show up at your store where they’re greeted by a professional technician who logs into a program to check them in and create a repair ticket. Questions and checklists can be added to help gain permission from the customer to do something like run a diagnostic report that will look at things like battery cycle counts. Much like going to see an auto mechanic for an oil changes or new brakes, the mechanic will also look at things like your tire tread ware, letting you know if your tires are still safe or in need of replacement. This gives the customer instant recognition of the fact that your technicians are professional and are concerned about the over-all performance of their phone. For you as a store owner/operator, it gives you the opportunity to increase replacement battery sales once low cycle counts are identified. You can also use this highly valuable data to create trending reports to see how battery sales have climbed and the impact it’s having on your bottom line.


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| 8 STAGES OF MAPPING YOUR CUSTOMER’S REPAIR JOURNEY

Later in the repair journey, when the customer is notified and comes back to get their repaired phone, when they see the repair time was accurate and their inconvenience minimized, their level of satisfaction is improved, along with their level of trust. This helps ensure a repeat customer as well as a customer who will give you high marks on sites like Yelp and others. With the right tools built into your POS to suggest add-on items, this is an excellent opportunity to turn even your technicians into confident sales associates. If your customer just damaged their phone, it’s highly likely they’re in need of a new protective case or screen protection solution. At the same time, you now have valuable customer data. Data that can be used for a variety of things like: repair trends, secondary product sales, incremental revenue opportunities, outbound contact campaigns, and so much more. In short, working with an industry leader like iQmetrix will help ensure a highly successful service & repair customer journey.

To learn more about how iQmetrix can help you at every stage of the repair journey, visit:

www.iQmetrix.com/Repair


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CellAllure is creating innovative technology and solutions that make the world a better place

CellAllure is creating innovative technology and solutions that

MAKE THE WORLD A BETTER PLACE When the founder and CEO of GNJ Manufacturing, started business in 1999, he never

imagined getting into unlocked smartphone production 10 years after. In 2009, the unlocked smartphone brand – CellAllure, an American company based in Miami, Florida was born. Since the unlocked market was not as recognized as it is now here in the U.S., CellAllure’s first unlocked cellphone lineup was initially launched in Mexico, the company’s 2nd international location. CellAllure has grown to be one of the unlocked smartphone brands to watch out for.

CellAllure’s Founder and CEO mentioned, our mission is simple: “What drives us at CellAllure is creating innovative technology and solutions that make the world a better place. Our mission is to make communication affordable without compromising the quality. A stylish smartphone with good specs at $500+ price tag is good but similar stylish smartphone with good specs at below $200 price point is a great deal! Our commitment is to continue to provide welldesigned, high-quality smartphones at the lowest prices possible.” -

Eric Gavara, CellAllure Founder


CellAllure is creating innovative technology and solutions that make the world a better place

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CREATING INNOVATIVE TECHNOLOGY & SOLUTIONS THAT

MAKE THE WORLD A BETTER PLACE The company has strategic locations and presence in 3

countries such as China, Mexico and United States. Their offices in HuiZhou, Mexico City and Miami where they have their warehouses and fulfillment as well as the production and engineering facilities. This provides an opportunity to serve nearby regions such as Mexico, El Salvador, Costa Rica, Panama, Venezuela, Colombia, Paraguay, Peru, Chile, Argentina, Brazil, Uruguay and many others. CellAllure is introducing a new lineup by 4th quarter of this year, they have exciting models that are fun, stylish and highly innovative. Their VP, Moises Navarro, stated that they produce new lineup every six months which allows CellAllure to offer the very latest in technology and software. Almost after 2 decades, the company continues to thrive and remains resilient with respect to the economy’s ups and downs. With CellAllure’s current market position in The U.S., it surely is determined to become the David in the Goliaths of smartphone brands. Mr. Gavara teased an upcoming launch of an industry game changer phones that they have patented and is now at very last stage of completion. CellAllure is surely earning its way to the top.


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