Blitz February-March 2015

Carolina Blitz February - March 2015

Cathy Mauldin, CMP Helping Hand Winner Page 11

Johnson & Wales University Charlotte, NC | March 17-18, 2015

Greenville, South Carolina – one of the fastest growing destinations in the Southeast – has quickly become that Greenville. The one with an award-winning downtown set against the breathtaking backdrop of the Blue Ridge Mountains. The one with a growing reputation as the South’s next big culinary hotspot. The one with countless things-to-do diversions and an incredibly diverse venue mix from big boxes to innovative and unique alternatives. The one more and more planners and organizers are choosing to hold their events. Yeah, that Greenville.

Learn more online or call us at 800-351-7180.

in this issue...

features Dataman . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 Creative Ways to Maximize Your F&B Budget . . . . . . . . . . . . . . . . . . . . . . 20-21 Tell Me No…and Tell Me Why . . . . . . . . . . . 22-23 The Experience Economy is Back . . . . . . . . 24-25

in every issue Our Members. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 President’s Message . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 New Member Spotlight . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Helping Hand Award . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Look Who We Spotted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14-15

digidreamgrafix/iStock/Thinkstock

Education. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

Carolina Blitz | February - March 2015 |

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Carolina Blitz The Carolina Blitz is the official publication of the Carolinas Chapter of Meeting Professionals International and is published every other month. All contributions, articles, and photographs should be submitted to Director of Publications/Editor one week after the meeting. Ginny Fountain, CMP - Ginny.Fountain@ncemcs.com

Ask about our 2015 Retreat Packages

EDITORIAL AND NEWSLETTER COMMITTEE Director of Publications Laura Barnes, CMP • Omni Hilton Head Oceanfront Resort Editor Ginny Fountain, CMP • North Carolina Association of Electric Cooperatives

ART of the RETREAT MEETING AT SANDERLING

The meeting of minds is always enhanced in an aesthetically pleasing environment, and Sanderling, set amidst the complex beauty of the Atlantic seascape, brings the retreat to the level of art. Offering

stunning sound and ocean views, private and productive meeting facilities, and the resort’s renovated four-diamond amenities, Sanderling is the natural choice for your meeting, event or reunion.

Contributing Writers Malinda Harrell, CMP, CASE, Greater Raleigh CVB; Jeanette Keys, Greenville Convention Center; Christine Irwin, CMP, The Management Company; Lindsay Myers, Caesars Entertainment; Christian Savelli, Meeting Professionals International; Nicole Robinson, Greater Raleigh CVB; David Gabri, ALHI; Tom Graybill, Tri-Marq Communications; April Ferguson, CMP, BCD M&I onsite at Cisco; Brent Lancaster, CMP, EPRI; Karolyn Stone, CHSP, CMP, Marriott Columbia Photographer Micah Parekh - IWP Photography Proofreaders Kathy Flowe, CMP, Alabama Theatre; Christine Irwin, CMP, The Management Office; Cathy Mauldin, CMP, DESA, Inc.; Melanie O’Bryan, Biltmore; Myron Jones, Fayetteville CVB Publisher Vince Chelena • The Management Office 704-377-5648 • Fax 704-333-6927 • staff@themanagementoffice.com

1461 Duck Road, Duck, NC 27949 l Phone 855.578.8890 l www.sanderling-resort.com

Advertising Amy Johnson • Courtyard by Marriott, Carolina Beach Oceanfront and Fairfield Inn & Suites, Wilmington/Wrightsville Beach • 910-458-2617 Design Kistin Jordan • Kistin Jordan [Graphic Designer] • 704-724-9188 MPI-CC Web Site: www.mpi-cc.org ADVERTISING RATES AND DEADLINES AD SIZE FREQUENCY MEMBER NON-MEMBER

RATE RATE Quarter Page 1X $220 $290 (3 1/2”W x 4 3/4”H) 3X $200/issue $270/issue

6X $160/issue $230/issue Half Page Horizontal 1X $420 $550 (7 1/4”W x 4 3/4”H) 3X $400/issue $530/issue

6X $360/issue $490/issue Half Page Vertical 1X $420 $550 (3 1/2”W x 9 1/2”H) 3X $400/issue $530/issue

6X $360/issue $490/issue Full Page 1X $640 $840 (7 1/2”W x 9 1/2”H) 3X $620/issue $820/issue

6X $580/issue $780/issue Full Page Insert 1X $700/issue $910/issue

3X $680/issue $890/issue

6X $640/issue $850/issue (Produced and provided by advertiser) There are 6 issues of the Blitz published yearly FEB/MAR, APR/MAY, JUNE/JULY, AUG/SEPT, OCT/NOV, DEC/JAN NOTE: Rates are published as of January 2011 and are subject to change without notice. All published rates are net non-commisionable. Any cost incurred by the BLITZ for art that is not fully press ready (e.g. reductions, halftones) will be billed to the advertiser, or art that is not press ready may be refused.

DUE DATE: Due by the 15th of the month prior to publication. Artwork is due to the publisher within 10 days after deadline for space reservations.

SEND MATERIALS TO: Christine Irwin, CMP, The Management Office, 1800 Camden Road, Suite 107, #213, Charlotte, NC 28203 Christine@TheManagementOffice.com • Fax: 704-333-6927 For more advertising information contact Amy Johnson at amy.johnson@crestlinehotels.com or 910-458-2617.

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| Carolina Blitz | February - March 2015

Visit our website at www.mpi-cc.org for additional advertising and sponsorship opportunities!

our members Welcome New Members!

Elizabeth Alexander High Point Plaza Hotel & Conference Center ealexander@innercirclehp.com Alma Brooks BCD M&I Onsite at Cisco Systems ajessbrooks@gmail.com Ralph Chambers The Town of Holly Springs Cultural Center ch1202@live.com Kendall Davis AgFirst Farm Credit Bank kendall.davis@agfirst.com Calvin Easter, Jr. Olive Garden/Darden Restaurants easterc10@students.ecu.edu

Brea Fisher Showtime Events brea@showtimeevents.com Alisa Hurt The Sanderling Resort & Spa ahurt@sanderling-resort.com Alex Kluger klugera06@students.ecu.edu Scott Luczywo, CMP, CSSGB BCD M&I scott.luczywo@gmail.com Keia Mack Hilton Charlotte Executive Park Hotel keia.mack@hiltonexecutivepark.com Allison McClung American Specialty Health allisonm@ashn.com

Morgan Evans Raleigh Convention Center morgan.evans@ raleighconvention.com

MPI-CC Anniversaries 20 years Marla Amann, CMP Amann Meeting Resources

Mallory Middleton Raleigh Convention Center mallory.middleton@ raleighconvention.com Stacy Pegg Harrah’s Cherokee Casino & Hotel stpegg@cherokee.harrahs.com Heide Roland Electric Power Research Institute (EPRI) HeideRoland@gmail.com Jill Russell Charleston Harbor Resort & Marina jrussell@charlestonharborresort.com Monica Shreve Monica.Shreve@hilton.com Kim Thompson Hawks Cay Resort kim.thompson@hawkscay.com

First Timers and New Members

Dawn Vittoria Capital Associated Industries, Inc. 15 years Amy Heiskell Marriott International Lisa Krass, CMP ACN, Inc. Suzanne Wallace Charleston Area Convention & Visitors Bureau 5 years Elizabeth Luna, CMP Young Presidents Organization Congratulations to each of you for reaching a milestone in MPI!

New Members: Teresa Anile, Group Sales Manager, Durham CVB; Lara Moore, Director of Sales, Kingsport CVB; Molly Carpenter, Sales Executive, Marriott International; Mallory Middleton, Corporate Sales Manager, Raleigh Convention Center; Bree Nidds, Sales Manager, Wilmington NC; Molly House, High Point University; Morgan D. Evans, Event Manager, Raleigh Convention Center: Ralph Chambers, Cultural Center Assistant, The Town of Holly Springs Parks & Recreation; Donald McNeill, Agent, Mark Twain; Johannes Fuchs, Regional Manager, i-contravel GmbH Carolina Blitz | February - March 2015 |

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MPI-CC THANKS OUR ANNUAL SPONSORS! We Appreciate Your Support!

Diamond Sponsor:

Gold Sponsors:

Silver Sponsors:

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| Carolina Blitz | February - March 2015

president’s message The Life Legacy of Corey D. Bizzell June 19, 1976 – February 22, 2015

by Malinda Harrell, CMP, CASE | 2014-2015 MPI-CC President

On February 22nd, our chapter and the world suffered a great loss. Many people from all walks of life attended Corey Bizzell’s celebration of life service on Monday, March 2nd. The resounding theme of this service was love and laughter by all those that had the pleasure of knowing Corey. I knew that Corey was special to me, but after attending this service I found out just how special he was to so many people.

In December of 2013, Corey was chosen to be the first African-American to grace the cover of The Meeting Professional. The article showcased Corey’s expertise in “Essential Skills to Grow Professionally.” In the article, Bizzell says, “Networking skills both in person and via social media are essential. Knowing how to work a crowd properly, how to stand out among your peers, and establish and maintain your professional persona are all of uber importance— make people remember you.” And that he did.

LIVE . LAUGH. LOVE. ~ The Life Legacy of Corey D. Bizzell LIVE Corey LIVEd life to the fullest. He was a natural born leader. He never missed an opportunity to experience and learn from unique opportunities. His leadership style was calm but passionate; unique and always classy. Corey led by helping others, by showing that leadership is action, not position.

Corey has been a member of MPI for eleven years. Shortly after joining MPI-CC, he jumped right in as a leader, working diligently on various committees to eventually join the Board of Directors.

Under his leadership, our chapter has thrived in the areas of Marketing, Communications and Community Outreach. Within the last two years, he and his team have supported numerous charities. The goal was always to leave a positive impact on the community in every city that we hosted an event. To name just a few: The National Multiple Sclerosis Society, The American Red Cross, Classroom Central, Susan G. Komen, Animal Protection Society of Durham and the American Heart Association.

This year’s charity is the Stop Hunger Now Organization.

Corey’s role on the MPI Board of Directors was the Vice President of Communications. He was responsible for creating and executing marketing and communications plans, developing a mobile app for our meetings, and most recently the creation of our new website. He was our communications guru. If you had a question about a new social media platform, Corey was your man. We are confident with his well laid out plans, that his legacy will continue.

LAUGH Charles Dickens once said, “There is nothing in the world so irresistibly contagious as laughter and good humor.” Anyone who has been around Corey for only a brief moment knows that is true. It wasn’t just the faces he made, his witty sense of humor or playful antics. You couldn’t help but laugh when you heard his deep belly laugh. When he was exhausted and run down from traveling, work or just life in general (when most people would complain), he would let you know in a playfully, amusing way with a simple, “Chile, I’m pooped!”

LOVE What made him stand out were not his GQ suits, even though we know his style was impeccable... it was his presence that radiated when he stepped into a room. He was always humble and kind. He never met a stranger. Throughout all his travels, he connected with a diverse array of associates across the world. What many didn’t know is that Corey would always put himself last. What made him happy was helping other people. As a genuine person, he never needed recognition for his good deeds.

Our world has suffered a great loss; however his legacy can continue to live through us, through those who loved, admired and respected him.

Remember to LIVE your life to the fullest, LAUGH often and LOVE unconditionally. n Carolina Blitz | February - March 2015 |

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MPI-CC 2014-2015 Board of Directors and Committees EXECUTIVE COMMITTEE President

Vice President of Finance

Malinda Harrell, CMP, CASE

Alyce Kelly, CHSP

Greater Raleigh CVB

Hampton Inn Morehead City

919-645-2668

252-240-0775

mharrell@visitraleigh.com

alyce.kelly@hilton.com

President-Elect

Vice President of Membership

Christian Schroeder

Tarshi McCoy, TMP

Visit Winston-Salem

Greenville-Pitt County

336-728-4218

Convention & Visitors Bureau

Christian@visitwinstonsalem.com

252-329-4200 TMcCoy@greenvillenc.gov

Vice President of Education

Immediate Past President

Barbara Dragan

Erin Moye

The Westin Charlotte

Washington Duke Inn & Golf Club

704-335-2114

919-313-2160

Barbara.Dragan@westin.com

emoye@wdigc.com

DIRECTORS Awards/Recognition

Strategic Partnerships

Lindsay Myers

Amy Johnson

Caesars Entertainment

Courtyard by Marriott

919-628-8836

at Carolina Beach

lmyers1@caesars.com

910-458-2617 amy.johnson@crestlinehotels.com

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Marketing/Community Outreach

Meeting Planning

Alison Jenkins

Lori Hedrick, MHA, CMM, CMP

The Umstead Hotel & Spa

Burroughs Wellcome Fund

919-447-4122

919-991-5105

Alison.Jenkins@theumstead.com

lhedrick@bwfund.org

| Carolina Blitz | February - March 2015

DIRECTORS (continued) Auctions

Education

Diane Weems

Tonya Miller, CMP

NC Aggregates Association

Embassy Suites Greensboro-Airport

919-782-7055

336-668-4535

Diane@ncaggregates.org

tonya.miller@jqh.com

Exhibits

Publications

Karolyn Stone, CHSP, CMP

Laura Barnes, CMP

Marriott Columbia

Omni Hilton Head Oceanfront Resort

803-744-6922

843-341-8010

Karolyn.stone@marriottcolumbia.com

lbarnes@omnihotels.com

Membership

Management Office

Jeanette Keys

Christine Irwin, CMP

Greenville Convention Center

The Management Office

252-321-7671

704-377-5648

jkeys@greenvilleconventioncenter.com

Christine@themanagementoffice.com

COMMITTEES Awards Wendy Bassett, CMP HelmsBriscoe 843-243-0554 wbassett@helmsbriscoe.com Business Exchange Chair needed Buy MPI Linda Ilsley, CMP LPI Events 919-322-4996 lpievents@aol.com CMP (Co-Chairs) Sarah Sharkey, CMP Ernst & Young LLP Sarah.sharkey@ey.com Amelia Hodges, CMP North Carolina Association of CPAs 919-469-1040, ext. 8 ahodges@NCACPA.org

Community Outreach Chair needed Education Stephen Valliere Hawks Cay Island Resort 904-813-3307 stephen.valliere@ hawkscay.com Hospitality Karen Knox, CMP, CMM Visit Winston-Salem 336-728-4213 KKnox@ visitwinstonsalem.com Leadership & Volunteer Development Alison Harding, CMP Global Knowledge 919-461-8698 Alison.Harding@ globalknowledge.com

Marketing Sandi Owen Embassy Suites Columbia 803-744-8134 sandi.owen@jqh.com Meeting Planning Molly Nelson Spartanburg Marriott 864-591-3113 Molly.Nelson@marriott.com Member Care Selah Havard Cabarrus County CVB 704-456-7970 selah@visitcabarrus.com Publications Ginny Fountain, CMP NC Association of Electric Cooperatives 919-875-3050 ginny.fountain@ncemcs.com

Recruitment Kimberly Harrelson Kingsmill Resort 757-253-3980 Kimberly.harrelson@ kingsmill.com Scholarship Liz Guertin Visit Winston-Salem 336-728-4231 liz@visitwinstonsalem.com Silent Auction Kathy Flowe, CMP Alabama Theatre 843-272-5758 kflowe@alabama-theatre.com Strategic Partnerships Chair needed

Carolina Blitz | February - March 2015 |

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new member spotlight New Member Spotlight: Alex Oates, PSAV

by Jeanette Keys

Alex joined the team of PSAV

she had throughout the entire planning process was unlike

in January of 2012. However,

anything she had experienced. After her time in Chicago,

she only recently moved to the

she moved to Tennessee with her new passion and was

Carolina Region in September 2014

confident she was made to serve in the hospitality field.

and is very much enjoying the

Alex Oates, PSAV

Southeastern hospitality!

When asked if she was able to connect with someone

As an industry leader in event

it would be her Aunt Joann who passed away when she

technology, PSAV provides the ideas

was in high school. Alex’s paternal Grandmother passed

and innovation that inspire great

away before she was born and her Aunt Joann acted as a

meetings by offering the best-

surrogate grandmother for much of her childhood. Aunt

living or deceased who would it be and why, Alex said

in-class support for events. What is so great about the

Joann was fiercely strong and independent on a personal

structure of PSAV is they have a global presence in major

and professional level and she was the pillar of their family.

hotels and cities across the globe that clients and meeting

Aunt Joann worked for New York Magazine, the debut issue

planners recognize. However, they are still able to operate

and first year of Ms. Magazine with Gloria Steinem and was

as a boutique-style, event technology firm as a branch on

also Executive Vice President of PBAA (a national publishing

the local level. Coming from the Hotel Services Division

trade association). Now that Alex has become an adult,

of PSAV, at the Gaylord Opryland Resort and Convention

started her family and her career, there are so many things

Center in Nashville TN, Alex has experience with

she wishes she could share with Aunt Joann.

executive meetings, non-profit galas, weddings, corporate conferences and major event productions. She feels excited to bring a fresh perspective to event technology in the

Alex has achieved a healthy balance between her personal and professional life by making it a priority to manage both

Carolinas!

separately. Alex’s husband is a Captain the United States

Alex was introduced to MPI when she relocated to North

extended periods. Because of their unique lifestyle, she is

Carolina from Tennessee. She feels fortunate to have

committed to being engaged with her family when home

colleagues in the region who were already familiar with

and engaged in work when at work. She understands the

local industry organizations. When she inquired about the

philosophy that you make the best of your time whether you

top organizations in the area with a large presence, MPI-CC

are with family or clients as the time is precious, and you

was recommended time and time again. After only one

will never get it back.

event, she could already understand why, and she feels

Army and with that there are many times he is away for

very excited about being a part of this “fabulous” group.

Her advice to anyone considering the hospitality profession

The thing that made the biggest impact on her life was

it is not for everyone. In order to be successful and happy

graduating from the University of Dayton with a degree

in this industry, you must love making connections and

in Early Childhood Education and a minor in Sociology.

building relationships. Our industry is not “turn and burn,”

After graduation and a semester of teaching, she made

as it thrives because of the people who truly love what they

a decision to move to Chicago to explore opportunities

do and want to share that with others. Alex believes as many

outside of teaching. Deep down she knew teaching was

of us in the hospitality industry, the extroverted personality

not the path for her, but she was still unsure what her path

rules, and customer service is the key. n

as a career choice is that the industry is fabulous; however,

was. While she was in Chicago, she worked for a healthcare firm and as part of her job she assisted in planning their corporate events and meetings. After a few months with the firm, it was as if a lightbulb had gone off, and she knew the meeting industry was where she belonged. She loved working with her team to execute each event. The joy

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| Carolina Blitz | February - March 2015

Jeanette Keys Greenville Convention Center MPI-CC Director of Membership

FYV-473c-Events-Ad-3.5x4.75-FINAL-[021615]-RW.pdf

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WE’VE HOSTED MEETINGS OF ALL SIZES, INCLUDING ONES THAT SHAPED OUR COUNTRY. Beyond our deft hand for well-run assemblies, Cumberland County offers an impressive array of venues, amenities and attractions to enhance anyone’s meeting scope. So turn to the region that’s hosted meetings that helped shape history–let our dedicated staff shape a proposal for you. Give us a call at 1-888-98-HEROES to get started.

2:54 PM

Find yourself in good company in Greenville, NC Meetings executives find themselves well attended to in Greenville, North Carolina. Planners enjoy unmatched event services and visitors find themselves the absolute center of attention in our two hospitality areas: the newly-expanded facilities of the Convention Center District, and the Uptown Greenville District hub for dining, arts and recreation opportunities.

Point your meetings in our direction. You won’t find better company!

GREENVILLE-PITT COUNTY CONVENTION & VISITORS BUREAU

www.visitgreenvillenc.com • 800-537-5564

VISITFAYETTEVILLENC.COM

Fayetteville, NC was the only namesake city visited

by Lafayette.

Carolina Blitz | February - March 2015 |

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Spirits Fundraiser

Raise your spirits while helping MPI-CC raise funds

Every $10.00 ticket will grant you one trip into the Box of Spirits. You may select one of the pre-wrapped packages containing one bottle of wine or two bottles of beer.

Karolyn Stone, CHSP, CMP Marriott Columbia MPI-CC Director of Exhibits

Stop by the registration desk anytime during the March 18th meeting at Johnson & Wales in Charlotte.

News You Can Use 2015 Best Hotels in the USA US News & World Report Travel has ranked the 2015 Best Hotels in the USA, and we have the following ones from North and South Carolina in the Top 50. To see the full list go to: http://travel.usnews.com/features/2015-Best-Hotels-in-theUSA-Winners/ #3 The Inn at Palmetto Bluff, a Montage Resort (Bluffton, SC) #23 Wentworth Mansion (Charleston, SC) #37 Old Edwards Inn and Spa (Highlands, NC) #42 The Umstead Hotel and Spa (Cary, NC) Congratulations to everyone!

Congratulations Holland Soucy of MPI Carolinas Chapter!

Holland Soucy, Wilmington Convention Center

Holland was the winner of the December 2014 Renewal Drawing from the Member Engagement Team at MPI Global. Each month, they randomly select one person who renewed in the previous month to win a great prize and her name was selected for December 2014!

2014 Collaborate Industry Leaders – CVB Director of Sales Recognized CVB Director of Sales, Beverly Stewart, was recognized by Beverly Stewart, Collaborate Magazine Director of Sales, as one of 21 meetingsPinehurst, Southern industry leaders Pines, Aberdeen Area CVB; nationwide in its December/January 2015 edition. The magazine named corporate meeting professionals that are proven leaders in relationship building, one of the most important traits for influencers in the field. The honorees chosen, despite their different job responsibilities, career paths and places of work, are noted by the editors as visionary, insightful and knowledgeable in the magazine’s special section. The current edition is now available in newsstands, and is delivered to more than 70,000 high-level business decision-makers six times per year.

Congratulations Bev!

If you have news we can use, please send to ginny.fountain@ncemcs.com.

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| Carolina Blitz | February - March 2015

RKaulitzki/iStock/Thinkstock

FIRST ANNUAL

MPI-CC is proud to present the Helping Hand Award to Cathy Mauldin, CMP

by Lindsay Myers

Cathy was nominated by Ginny Fountain, CMP, who wrote the following words about her: Cathy has served on the publications committee for three

published author? If so, the Blitz is looking for you! While we’re

years and is a fantastic proofreader. She always makes herself available not only to proof articles but also offers her time and attention to proofread the entire Blitz before

Cathy Mauldin, CMP, Senior Meeting Planner, DESA, Inc.

Do you dream of being a

not the New York Times, getting

it goes to print.

published in the Blitz is a great

Cathy has a great attitude, is always willing to help,

way to share your ideas with

and helps make the Carolina Blitz a more professional publication for our members. She deserves this award for her time and attention to detail.

earn points toward your CMP

Congratulations Cathy! Thank you for your dedication to MPI-CC!

certification. The Blitz is always

*The Helping Hand Award is given out at each chapter meeting and recognizes individuals who give a little extra time and attention to their MPI-CC duties. To nominate a fellow MPI-CC member for the Helping Hand Award, please email Lindsay Myers at lmyers1@caesars.com. n

Lindsay Myers Caesars Entertainment MPI-CC Director of Awards/Recognition

fellow MPI-CC members and

accepting original articles and great topic ideas. To submit your articles or ideas, please contact Ginny Fountain at Ginny.Fountain@ncemcs.com

Know a Helping Hand?

Know anyone that has lent a helping hand?

Committee Chairs, please nominate one of your members that has volunteered their time and efforts this month and thank them for helping to make your goal possible. Let me know who they are and how they went above and beyond for your committee. Please send nominations to Lindsay Myers at lmyers1@caesars.com

Carolina Blitz | February - March 2015 |

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Keep it fresh. Meet in Durham…really.

Durham, NC is a creative, diverse, colorful, and entrepreneurial destination that is easily accessible with an international airport just 11 minutes from Downtown, an affordable selection of over 7,500 hotel rooms, and the home of the world-famous Research Triangle Park.

Durham is also unique. It’s not like everywhere—or anywhere—else; there is no location amnesia here. You will know you have been to a unique city that literally has something new for your attendees, fresh daily!

Come see what Durham is all about!

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| Carolina Blitz | February - March 2015

Yuri Arcurs /Hemera/Thinkstock

DO YOU Buy MPI?

by Brent Lancaster, CCM, CMP

Why Buy MPI?

he or she may know someone who knows someone who

There is a nationally known list you can go to for advice,

That is exactly what Lori Hedrick, our latest prize winner of

reviews and recommendations when you need a plumber, electrician, a general contractor or even a general handy man. Recently, I think the list has even been expanded to include recommendations for doctors and dentists. Perhaps you have even heard of or used Angie’s List. The drawback for some would be access, as it is a fee-based service. Well, I have great news for all MPI members – we have our very own version of this list our membership list (our members), and it’s included with your MPI membership!

When is the last time you needed help finding a photographer, a caterer, or just that right venue to hold your next meeting? Whether you need advice in your own

does! Believe me, I use this resource frequently.

a $25 Hyatt gift card did. During every meeting we have a drawing from all the BUY MPI story submittals. So, stop by the BUY MPI table at the next meeting and tell us your story or simply email it to Linda Ilsley at LPIEvents@aol.com and you will be entered into the next drawing. We have some great giveaways coming up. The next time you need meeting and event recommendations, don’t take a chance by Googling “Hotels” and hoping your “pin a tail on the donkey” pick is a winner, just use your very own BUY MPI list! If you still have questions or just want to learn more, don’t hesitate to reach out to me or the other BUY MPI team members: Linda Illsley, CMP, Heide Roland and Molly Johnson, CMP. n

backyard, across the state, across the country or even the world, the first thing we should think about is getting advice and recommendations from our very own members who have been there or live there. This process is called BUY MPI. Even if your MPI buddy does not have the answer,

Brent E. Lancaster, CCM, CMP Electric Power Research Institute MPI-CC Buy MPI Committee Member

Carolina Blitz | February - March 2015 |

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Look Who We Spotted at the...

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| Carolina Blitz | February - March 2015

... January Chapter Meeting in Morrisville!

Photography by Mica Parekh – IWP Photography

education Recap of January Education Plus Meeting

by Nicole Robinson

There was a great turnout in Morrisville for our January MPI-CC meeting held at the Four Points Sheraton RDU. We were excited to have Christian Savelli, Senior Director of Business Intelligence & Research for Meeting Professionals International. Our group learned about the latest trends in the Hospitality Industry by taking a deep dive into Meetings Outlook; the new tool created by MPI. In regards to macro trends, the GBTA (Global Business Travel Association) is forecasting a steady increase in U.S. Business Travel Spend, which is projected to top $310 Billion in 2015. American Express has reported that meetings are “back in business.”

Our meeting budgets are likely to show positive movement, either through growth or less of a decline than seen previously. Meetings are expected to play a critical role in

meetings to reduce travel spend. Using technology, lower

our return to business fundamentals, which should be good

cost suppliers, and focusing on meeting design are also

news for our MPI-CC chapter. According to STR, Inc., “we

ways that planners are doing more with less.

are seeing a strong demand of growth with a relatively flat supply.” Transient occupancy is up from 57 percent to 64 percent from 2005 to 2013. Group demand is finally back, after dropping from 2005 to 2013. ADR in August 2014 was up 4.1 percent, the highest month group rate grown in the year.

A second trend is keeping up with a rapidly evolving technology landscape. About 80 percent of meeting planners are currently using or will be using mobile apps in the coming year. The main focus is limiting printing of materials for attendees. Voting and polling can also be done

Meetings Outlook is showing that meetings trends are

through a mobile app. User located-based technology has

virtually everywhere. Using Meetings Outlook through MPI

been created for seamless check-in as well.

will ensure the trends you are reviewing are correct and relevant at the same time. Frequency, consistency, flexibility, voice of members, increased support, and increased exposure are all key in establishing MPI’s new standard for Meetings Outlook. The fall issue shows that business conditions seem to be steady while budgets are not quite there yet. Domestic corporate meetings are fueling the meetings recovery while Association business is staying neutral, not growing or shrinking. Live attendance at these meetings is coming back, but virtual attendance is growing even faster. Many meetings are supporting live meetings with virtual attendees as well.

The impact of new meeting planners is trend three. More organizations are hiring junior planners with sometimes less experience of the industry. These planners are entering the workplace at a time of market imbalance.

Experienced planners will have to work together in supporting junior planners for the benefit of attendees and overall meeting success.

Make sure to check out MPI’s Meeting Outlook through www.mpiweb.org/portal/research/meetingsoutlook. This is an invaluable resource for all members of our chapter. n

Meetings Outlook is reporting that budget controls and the pressure to be innovative is becoming more challenging for planners. One major trend now is doing more with less. 22 percent percent of planners are compressing meetings into less time. 13 percent are holding more local and regional

16

| Carolina Blitz | February - March 2015

Nicole Robinson Greater Raleigh CVB MPI-CC Education Committee Member

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| Carolina Blitz | February - March 2015

Try answering the following MPI related questions:

by Christian Savelli, Sr.

(Answers on Page 27)

As a kid growing up in France, I was a big fan of American comics, more precisely, Marvel comics. I dreamed of being a superhero with a superpower to defend widows and

1: What percent of MPI meeting planners

orphans. When I was about 12 years old, my mom took my

have a CMP?

brother and me to buy pyjamas. Both of us wanted to be

A. 15%

superheroes, so we chose the most colorful pyjamas we

B. 35%

could find—our new superhero costumes. (The only thing missing was some sort of superpower.)

C. 55%

D. 111%

Fast forward many years to the land of superheroes (the U.S.), and people began introducing me as “Dataman,” ignoring my complicated, convoluted and ever-changing

2: If you were to put all the MPI Planners

job titles. Had my wish come true? Did I really have some

and Suppliers in the same room, what

kind of superpower, the power to move data at will? Was I

would be the percentage of planners

really “Dataman?”

in that room?

Perhaps my Dataman reputation led Ginny Fountain to ask

A. 42%

me to write articles for the MPI Carolinas magazine. If so,

B. 45%

she was probably disappointed that my first two pieces contained no data points at all. So, in this article, I will not

C. 49%

shy from my alter ego; I will share my “superpower” with

D. 56%

you. However, instead of exposing you to a magic array of data points, I’m going to test your skills as a Dataman sidekick.

3: What is the average annual buying power of an MPI planner?

I’ve realized that

A. $500,000

I am far from being the only

B. $750,000

one with

C. $1,450,000

superpowers.

D. $2,000,000

Our association

E. $5,000,000

is full of members with amazing skills. If

4: How many total clock hours did MPI

you engage, MPI can

members earn for attending WEC

help you nurture your resist the urge to come to an MPI meeting in your flashy pyjamas. n

Christian Savelli, Sr. Director Business Intelligence & Research Meeting Professionals International (MPI)

julos/iStock/Thinkstock

skills. However, please

2013 (we are still logging hours for WEC 2014)?

A. 2,500 to 3,500

B. 3,500 to 4,500 C. 4,785

D. 4,786 to 5,500

E. 5,500 to 6,500 Carolina Blitz | February - March 2015 |

19

foodography/iStock/Thinkstock

Creative Ways to Maximize Your F&B Budget

by April Ferguson, CMP

Everyone knows that F&B costs are up and the ability

smaller plates. Attendees will fill them up no matter how

to negotiate a discount in advance is becoming a thing

big or small they are, but your bottom line will notice the

of the past. Our sourcing ninjas at Cisco negotiate with

difference in plate size.

hotels from Raleigh, NC to San Jose, CA and everywhere in between and rarely get more than a 10% F&B discount built into our contracts. “Package” properties like Conference Centers give even fewer discounts since they consider their F&B prices are at an already reduced price.

Still, our clients look to us as their trusted advisors and want to know how we can help them manage their F&B budgets while still satisfying their hungry attendees’ needs. As any good planner does, I have a few tricks up my sleeve to try and keep the budget under control.

Nix the bottled water--your budget and your planet will thank you. Individual bottles can cost $5 each, and that really adds up fast. Instead consider filtered spa water (water infused with fresh fruit, mint, etc.) served in pitchers or five-gallon containers. Ask a sponsor if they’d like to provide the reusable water bottles as a branding opportunity.

Portion control! Do you really need a 10-ounce filet when a 6-ounce cut will suffice? Can you serve a smaller salad? Talk to the hotel and see if plated meals are less expensive than buffets – you might be pleasantly surprised. Alternatively, if you choose a buffet, ask for

20

| Carolina Blitz | February - March 2015

Award them at breakfast instead of dinner. Breakfast, whether plated or buffet, is usually more budgetfriendly than a steak dinner. Can you move your awards ceremony to a morning time slot to avoid the pricey dinner and open bar?

Break out of the same old rut. AM Breaks are often the same types of food as breakfast. Ask the hotel to re-plate any leftover breakfast baked goods and fruit and serve them again at 10am with fresh coffee and tea.

Everyone wants a sugar rush at 2pm, but you already paid for brownies and cake with lunch. Ask the hotel to hold the lunch sweets and set them out with sodas and coffee at your PM break. For an even bigger savings, check the hotel’s prices on gallons of tea or lemonade vs. sodas on consumption. You can still offer a sweet/caffeinated beverage, but probably at a lower cost.

Jump on the bandwagon with the other groups in house.

What are they eating and can your group eat the same foods? If so, maybe the hotel will get a price break from the bulk order. Ask the chef if that savings can trickle down to you as well.

Barbara Dudzińska/iStock/Thinkstock

brebca/iStock/Thinkstock

Farm to table menus may also help lower your costs.

Create Beer / Wine Bars rather than full bars. If you have

What is the hotel buying locally and what’s in season?

alcohol, create a bar with just beer and wine plus one or

See if the chef will customize your menus with local

two specialty drinks.

produce, meats, and breads. Your attendees will love the local flavors and you will too!

Be tricky! If the food is on consumption, put the food table against the wall and not in the middle of the floor.

The less accessible the food is for your attendees, the less likely they will snack on the food.

If your attendees are older, consider buying the food and drinks on consumption rather than on a per person package price. The older crowd tends to eat and drink less than the younger crowd who always chow down.

Order a less-expensive Continental breakfast buffet and add a hot item (by the dozen) such as breakfast burritos or sandwiches.

Provide meal vouchers for your attendees to use at the hotel’s outlets for breakfast and lunch instead of a group buffet. Be sure to clear this with your hotel first to make sure this spend is counted towards your F&B minimum.

Negotiate an all-inclusive pricing package for things such as beverages, audio visual, meals, etc. This option allows you to budget your meeting and understand where you

I also consider my Convention Service Managers at the

are going to finish at the end of a program. It also saves on

properties we frequent to be my trusted advisors. Here

surprising consumption bar and coffee break costs.

are some cost-saving suggestions they offered up:

Being a trusted advisor and budget monitor for your

Give us your budget! This helps us tailor or customize a

clients takes creativity and diligence, but always know

menu built specifically for your group. There is nothing

that your efforts will be appreciated when they see that

worse than wasting our time and yours on menu

smaller bottom line! n

planning when your budget and our menus are miles apart on price.

Some planners will create a meal plan where the group is on their own for breakfast. Most resorts / hotels have a restaurant that handles high volume breakfasts. This

April Ferguson, CMP BCD M&I onsite at Cisco MPI-CC Publications Committee Member

depends on the size of the group.

Carolina Blitz | February - March 2015 |

21

22

| Carolina Blitz | February - March 2015

With a welcome return to the “business of doing business,” those attending meetings and programs are again expecting an “Experience” beyond just content.

This is a shift from a few years ago, when scaled-down programs or a level of austerity were more apropos and acceptable to attendees.

YES, THE “EXPERIENCE ECONOMY” IS BACK. So what does this mean?

Well, in today’s business landscape attendees have a

Engage all five senses to make the event truly

unforgettable.

higher level of expectation for their programs. They are

Write down the impressions that you want people to

again expecting an “Experience” that is motivating, rich,

take away from the program. (What do you want them

and compelling. It does not mean, though, that programs

to say after the event? How do you want someone to feel

need to be extravagant. But quality in presentation,

when they walk away?)

venue and style is important to make programs more memorable; to provide the greatest impact; and to be used as a platform to differentiate your company, association, product or service from others.

Compile a list of “cues” from past programs, which are

the “touch points” that an attendee will come across, including first impressions, the aesthetics of the property, interaction with staff, etc. Identify the positive

As James H. Gilmore, co-author with B. Joseph Pine II

cues, the neutral cues, and negative cues that distract

of the bestselling book The Experience Economy: Work is

from the experience or contradict the theme.

Theatre & Every Business A Stage, once described to our ALHI team, the “Experience Economy” applies to the meetings and incentive marketplaces in many areas.

Including such factors as quality of facilities, level of service, food, presentations, recreational options made available, and the communications vehicles which set up the meeting or convention.

Valuable Tips For Planners Gilmore provided many helpful tips for planners in their coordination of programs, to address the needs/desires of attendees in an “Experience Economy.” These include: Focus on the 4 E’s (experiential realms) – provide an

Escapist experience involving the attendees; offer Education/Learning opportunities; feature appealing Esthetics; and provide memorable and enjoyable Entertainment.

Identify how you can eliminate or remedy negative cues,

improve or change neutral cues, and make positive cues even more impactful.

Create a unique “Signature Moment” that ties in with

the theme, is memorable for attendees, and may be recurring in future programs.

Provide a memento from the event, as people want physical items from experiences they wish to remember. This can be pre-made or something that participants make themselves.

So, evaluate your upcoming programs to make sure that your organization is providing the positive and memorable “Experience” that your attendees are seeking and expecting. Taking steps now to ensure that positive, unforgettable “Experience” is sure to pay dividends in the end! n

Plan your meeting to incorporate the 4 I’s – Ideas, Insight,

Innovation, and Inspiration.

Indentify meeting objectives, and have a clear

understanding of who your audience is and why they are there.

dwphotos/iStock/Thinkstock

Go to a location that builds memories.

Theme the Experience.

David Gabri is CEO of Associated Luxury Hotels International (ALHI), the leading independent Global Sales Organization serving the North American meetings and incentive marketplace for its membership of more than 170 Four- and Five-Diamond quality hotels and resorts worldwide, plus 9 luxury cruise ships, and 100 DMC service providers in over 65 countries. Contact your nearest ALHI Global Sales Office, or call the “ALHI Group Desk” toll-free at 866-303-2544, and visit www.alhi.com Carolina Blitz | February - March 2015 |

23

Tell me and Then Tell Me

24

| Carolina Blitz | February - March 2015

The second best word to hear iN almost any business situation is “no.”

Telling me “no” means that you may be interested in me, my company, and my product, but just not at this time.

Telling me “no” treats me like the professional I am.

And if you can tell me “no,” you can tell me “why.” I’d like to think that most decisions are made for a reason, that there isn’t a lot of coin-flipping among clients out there. So, let me know where I fell down.

As professionals, we realize that we are not a perfect fit for every situation. So tell me if I was too expensive, or you liked someone else’s ideas, or there were coffee stains on

“No” tells you where you stand with a prospective client.

“No” tells you that you need to change something to get a “yes.”

“No” lets you move on to your next task.

“No” helps you improve on your next pitch.

So why is it so hard sometimes to get that “no?”

my proposal (kinda hard if you are submitting by e-mail, but you get the idea). Perhaps you just needed my bid to be the third of three that you are mandated to get. Or you have a vendor that you always use and just wanted to make sure they were still being competitive. Or you needed more space than I have to offer. Or you just didn’t like the carpet pattern in the expo hall. It happens. We understand. But we won’t know unless you tell us.

Meeting professionals spend a lot of time and energy on proposals and quotes for clients. We want everything to be

We can’t improve our service, our product, or our approach

just right to get the best results. We know our property, our

if you respond with “we decided to go in a different

space, our company, our services, and what we can offer

direction.” Well no kidding. Why did you go in that different

to help our clients. And in most cases, our proposals, RFP

direction? If you help me understand where I fell short,

responses, or quotes are created on spec – essentially, for

I can improve for next time. I just spent a lot of time

free – in the hopes that our prospect will select us.

preparing a proposal that I thought would really work for you, can’t you tell me why you didn’t select it so I can get

We submit our offer and cross our fingers. And in many

some benefit?

cases, we wait. And wait. And wait.

In a perfect world, telling me “why” would also mean Often, space or time is held in anticipation of the client

telling me “who.” If I ask, tell me who you decided to work

saying “yes.” We want to make sure when the client says

with. Telling me, “I’d prefer not to say” implies that you are

“yes” that we can accommodate their needs. As the days tick

not proud of your decision or there were circumstances that

by, it gets harder and harder to hold that space or time.

you didn’t tell me that made you select the other choice.

In some cases, we get that “yes.” Or even a “no.” Or, heaven

A professional would never argue with you about your

forbid, a “maybe.” But many times we are left wondering

reasons, but it helps to understand your decision.

because the prospect/customer never tells us “no.” We just

Admittedly, there are some out there who would act

find out later that they accomplished their project with

unprofessionally and complain about your pick. Wouldn’t

someone else. Wouldn’t a “no” be easier?

you like to know about their unprofessionalism now, so

In effect, we are all in sales. Whether you are directly selling to customers or clients, or selling your ideas to internal

that you don’t make the mistake of selecting them in the future?

management, every meeting professional is selling. As such,

So tell me “no” and tell me “why.” I won’t hold it against

we can handle being told “no.” We are used to it. We crave it,

you. In fact, I will appreciate your honesty and willingness

because the professional knows that with every “no” you are

to help me improve myself and my offering, and maybe

closer to a “yes.”

next time, you’ll say “yes.” n

So, tell me “no.” Let me know that you aren’t doing your project, or are doing it at a different hotel, or with a different vendor, or with your cousin’s uncle’s nephew, who once directed a great student film. As professionals, we can take rejection. We know that it is business, not personal (unless it is personal – then even better to get that “no” and just

Tom Graybill Tri-Marq Communications, Inc. MPI-Wisconsin

move on).

Carolina Blitz | February - March 2015 |

25

board meeting highlights Board of Directors Meeting Minutes January 21, 2015 | Morrisville, NC

by Christine Irwin, CMP

Malinda Harrell, CMP, CASE called the meeting to order

Consent Agenda: Malinda Harrell, CMP, CASE asked for a

at 2:42pm.

motion to approve the consent agenda.

Attendees: Malinda Harrell, CMP, CASE, Christian Schroeder, Erin Moye, Lori Hedrick, CMM, CMP, MHA, Corey Bizzell, Alyce Kelly, CHSP, Amy Johnson, Jeanette Keys, Tonya Miller, CMP, Karolyn Stone, CMP, CHSP, Diane Weems, Barbara Dragan, Lindsay Myers, Christine Irwin,

Motion: Karolyn Stone, CMP, CHSP made a motion to approve the Consent Agenda as presented.

Second: Corey Bizzell Vote: Approved

CMP, Kimberly Harrelson.

Leadership & Volunteer Development: Christian Schroeder

Excused absences: Alison Jenkins, Tarshi McCoy, TMP.

and how the Leadership & Volunteer Development

went through the current process for recruiting volunteers

Minutes: Erin Moye presented the minutes from the November 20, 2014 Board of Directors Meeting and made a motion to approve.

Motion: Erin Moye made a motion to approve the November 20, 2014 Board of Directors Meeting Minutes as presented.

Second: Karolyn Stone, CMP, CHSP Vote: Approved Financials: The December P&L Statement and Aging Report were reviewed during the mid-year Board Retreat the previous day.

feedback from the Committee and other volunteers that they aren’t being utilized as they should. Christian strongly encouraged the Board to communicate their volunteer needs with the L&VDC and to check in with current volunteers on their committees to keep them engaged and active.

Grow More Earn More Campaign: Alyce Kelly, CHSP reported that the Grow More Earn More Campaign run by International ended on December 31, 2014. As a chapter we met three percent of our new member goal with 13 additional new members over the Chapter Growth Goal

Motion: Alyce Kelly, CHSP made a motion to approve the financials as presented.

Second: Diane Weems Vote: Approved Chapter Office: Christine Irwin, CMP announced that we met our budgeted revenue for the January meeting with now over 100 attendees.

The current metrics report was discussed during the mid-year Board Retreat the previous day.

26

Committee places each volunteer. We have received

| Carolina Blitz | February - March 2015

Trigger. We have two bonus redemption options: an all cash reimbursement of $975 or for each five new members over the growth goal, one complimentary WEC registration and the remaining portion will be given in cash.

Motion: Alyce Kelly, CHSP made a motion to redeem our bonus with the all cash option to receive $975 back into our operating budget.

Second: Erin Moye Vote: Approved Silent Auction: Diane Weems requested that the board help in any way they can in regards to donations for the Annual Silent Auction and Bidding for Good. This year, we’ll have a Bidding for Good closing the evening of the Annual Silent Auction and will have an entire table devoted to Bidding for Good items set up with computers to bid onsite.

Scholarships: Lindsay Myers reported that we will be awarding 2015-2016 Scholarships at the Annual meeting

instead of the March meeting so that we have more time to budget for the amounts and quantity that we will be able to award in the next fiscal year.

Nominations: Erin Moye gave an update that there has

March 17-18, 2015

been a lot of interest in applications for the 2015-2016 Board of Directors this past week.

March Chapter Meeting

November Meeting Survey: Tonya Miller reviewed the November Meeting Survey results.

Charlotte, NC

Chapter Satisfaction Survey: Malinda Harrell, CMP, CASE

Johnson & Wales University

reviewed some key takeaways from the survey results.

The Board received the survey results prior to the January Board Meeting.

Next Board Meeting: The next Board Meeting will be held Charlotte.

Meeting Adjourned. n

Answers: 1. B 2. C 3. D 4. 5,135 so D

Christine Irwin, CMP Chapter Administrator

A Southeastern meeting destination that’s easy to get to but difficult to leave.

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Dataman

at 3pm on March 17, 2015 at the Omni Charlotte in uptown

27

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| Carolina Blitz | February - March 2015

© 2014 Pinehurst, LLC

Meetings were held here long before clubs.

Pinehurst may be known for twosomes and foursomes, but we were welcoming groups of all sizes before our first golf course was ever built. We’ve been hosting successful meetings and events for companies large and small since 1895.

And we’d love to host yours. Consider Pinehurst for your next corporate function.

You’ll find our meetings as legendary as our golf.

Kimberly Bryan, Senior Director of National Accounts Village of Pinehurst, North Carolina • 910.235.8732 • pinehurst.com 14PNH163.CarolinaMPIAugSeptAd.indd 1

7/29/14 9:55 AM

Carolina Blitz | February - March 2015 |

29

monthly meeting planner

March 17-18, 2015

March Chapter Meeting

June 3, 2015

Charlotte, NC

Johnson & Wales University

Durham, NC

Burroughs Wellcome Fund September 17-18, 2015

May 17-18, 2015

June Breakfast Meeting

May Annual Meeting

Education & Business Exchange

Charleston, SC

Chapel Hill, NC

Charleston Marriott

Sheraton Chapel Hill

Reminder: Deadline for submissions for the next Carolina Blitz is March 25, 2015. Please submit any articles or photographs to be considered for publication to Editor-In-Chief Ginny Fountain at Ginny.Fountain@ncemcs.com

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