Proposal

Waters Edge - Proposal 2015

Client: Waters Edge Product: Beer Garden Date: 24/07/2015

2015 by Three Sixty Five - Sri Lanka

Developing a brand for a Beer Garden Client Brief Board Walk area of Waters Edge is a beautiful and very scenic area. This is especially nice and creates a very relaxed mood for the stressed out executive or CEO of any organization after a hard days work.

This area is to be transformed to a Beer Garden with German (Authentic) and Sri Lankan (Bedum) food for bites.

The beer garden also should have German look and feel with its drinks, food and entertainment.

Though this is a beer garden there will be other beverages also are served.

What’s required?

1. Propose names for the new restaurant.

2. Development of Logo.

3. Development of campaign concept.

4. Design Development of teasers (4 teaser press ads).

5. Design Development of 2-3 creative press ads.

6. Formulate a social media strategy (FB).

7. Develop a creative radio campaign. Try something very creative instead of it being just a message.

8. Propose new food names.

9. Propose Games, entertainment events and activities to keep the place happening everyday.

01

The Campaign Proposed names for the New Restaurant 1. Garten’s Edge 2. Biergarten 3. Biergarden 4. Garden on the Edge 5. Birreria Garden 6. The Brewery on the Edge 7. Brew Bar 8. Brewski 9. The Cold Garden 10. Cold One 11. The Keg 12. Brew Dog 13. Thumbs Up 14. The Brew Point

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Logo idea’s to be developed

*Please note that the above logo’s are samples created for presentation purposes only.

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Campaign Concept 01

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Visual 01 *Please note that the above visual is a samples created for presentation purposes only. This visual may have been used before for advertising purposes.

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Visual 02 *Please note that the above visual is a samples created for presentation purposes only. This visual may have been used before for advertising purposes.

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Visual 03 *Please note that the above visual is a samples created for presentation purposes only. This visual may have been used before for advertising purposes.

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Campaign Concept 02

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Visual 01 *Please note that the visual on the right is a samples created for presentation purposes only. This visual may have been used before for advertising purposes.

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Visual 02 *Please note that the visual on the right is a samples created for presentation purposes only. This visual may have been used before for advertising purposes.

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Visual 03 *Please note that the visual on the right is a samples created for presentation purposes only. This visual may have been used before for advertising purposes.

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Visual 04 *Please note that the visual on the right is a samples created for presentation purposes only. This visual may have been used before for advertising purposes.

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Visual 05 *Please note that the visual on the right is a samples created for presentation purposes only. This visual may have been used before for advertising purposes.

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Campaign Concept 03

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Teaser 01

Teaser 02

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Location Advertisement

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Location Advertisement 01

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Location Advertisement 02

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Location Advertisement 03

Daily Promoters

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Promotion 01

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Promotion 02

Promotion 03

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Promotion 04

Promotion 05

Budget Proposal

1. Propose names for the new restaurant.

Rs.25,000.00

2. Development of Logo.

Rs.35,000.00

3. Development of campaign concept.

Rs.150,000.00

4. Development of teasers (2 teaser press ads) @ Rs.15,000.00 each.

Rs.30,000.00

5. Develop 2 creative press ads @ Rs.15,000.00 each.

Rs.30,000.00 Total

270,000.00

Optional

6. Photogrpahy and editing (if necessary) based on concept 03. Full Day. 7. Sketching (if necessary) @ Rs.15,000 each x 03 No’s.

Rs.45,000.00 Total

Note: - This quotation is valid for a period of two weeks from the date of issue.

- Please approve and confirm the quotation with a purchase order and 75% advance to commence the production.

- 2% NBT & 11% VAT will be added to the final invoice.

You may contact the undersigned on 0772 196206 for any clarification. We assure you of our best attention at all times.

Thank you,

Shanthi Samarasinghe

Rs.100,000.00

145,000.00

1245A, Rajamalwatte Road, Battaramulla. sri lanka. tel: 0094 11 2724372 mobile: 0094 772 196206 e-mail: kishansamarasinghe@gmail.com