IPM Essen show to celebrate its Ruby Jubilee in 2024

Next year, it will be 40 years since the very first IPM Essen show opened in Essen. A new ‘Our Heart Beats Green’ themed campaign has just been rolled out to commemorate the anniversary year taking place between 23 to 26 January 2024.

IPM Essen’s inaugural show welcomed 100 German and Dutch plant exhibitors in just one hall of the Essen fairgrounds.

The trade exhibition has gone from strength to strength and, in nearly forty years, has become an important fixture in the calendar of those active in ornamental horticulture, with IPM satellite shows taking place in China and Mexico.

“IPM Essen has written history and continues to write it. It gives the industry a powerful push every year and marks the beginning of a new horticultural year. We look forward to many more success stories and an anniversary edition that all participants will remember. We want to thank you for 40 international plant fairs in Essen,” says Oliver P. Kuhrt, CEO of Messe Essen, who looks forward to next year’s special edition.

An eventful 2024 lies ahead of the iconic IPM Essen show. In 2024, more than 1,500 exhibitors from around 50 nations are expected to crowd the show floor to present their products and services to an international trade audience: from plants and

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technology to floristry and décor.

Numerous activities are planned for the 40th edition, such as a podcast, a photo campaign, a selfie point in the new campaign look and great birthday bash, paying tributes to the show’s long-term exhibitors. Congratulations can be shared on social media under the hashtag #congratsIPMESSEN.

At its last meeting, the Advisory Board gave the go-ahead for the ‘Climate Trees and Perennials’themed IPM Essen 2024 show, revealing some of its content. The Horticultural Technology feature area will focus be smart water management.

“One of the major tasks of the future for horticulture is to use plants that can withstand the changing climate.

“At the same time, it is about the careful use of resources.

IPM ESSEN offers numerous opportunities to get fit in this necessary complex of topics”, says Eva Kähler-Theuerkauf, Chairwoman of the IPM Advisory Board and President of the Landesverband Gartenbau NRW e.V. (North Rhine-Westphalia Horticultural Association. Germany).

Participation for Expo 2023 Kahramanmaraş increasing

The AIPH-approved International Horticultural Expo 2023 Kahramanmaraş will open on 12 August, despite the devastating Turkey-Syria Earthquake earlier this year. There has been a lot of international support, with more than 35 countries agreeing to participate in a pavilion to demonstrate their country's ornamental horticulture. Recently Zimbabwe agreed to its participation with a visit to the Expo Park. Visit www.https://expo2023.org/en/

Royalty attends Van Gogh Museum Golden Jubilee celebrations

Former Queen Beatrix of the Netherlands was in Amsterdam on 2 June to attend the 50th-anniversary celebrations of the Van Gogh Museum. Sunflowers grown by Erik Overtoom joined the party.

For this milestone anniversary, the museum’s director, Emilie Gordenker, presented the former Dutch Head of State with a Takii sunflower. It was a symbolic gesture as Princess Beatrix’s mother, the former Queen Juliana, also received a sunflower when she opened the museum fifty years ago. Earlier in the day, the museum’s headline sponsor since 2015 and Japanese seed breeder Takii hosted a 50th-anniversary showcase event at the Museumplein, Amsterdam’s cultural hub, with three of its most prominent museums situated here: the Van Gogh Museum, the Rijksmuseum, and the Stedelijk Museum.

Takii has made a name in mildew-resistant Sunrich sunflowers and invited city residents, tourists, and passers-by to pick up their sunflowers for free. Visitors had the opportunity to decorate their bicycles with sunflowers. They could also take photos at the colourful selfie wall and take sunflowers home.