Teams Brand
Delivering the Exceptional
Pinnacle stands at the forefront of value-added ICT distribution.
Established in 1993 with a deep-rooted entrepreneurial ethos, we pride ourselves on offering a wide array of premier technology products seamlessly delivered throughout South Africa and the broader Southern African region. Our operations are fuelled by a blend of technical prowess, unyielding drive, and steadfast determination, all aimed at Delivering the Exceptional.
As an authorised and exclusive distributor for numerous leading ICT brands, Pinnacle brings cutting-edge hardware, software, and technology solutions to the local market.
Our commitment to delivering excellence infiltrates every aspect of our business. We firmly believe that our technical expertise, drive, and determination are what truly set us apart.
Pinnacle provides resellers with a comprehensive service offering, bolstered by complimentary value-added services, and underscored by our dedication to digital transformation through our ecommerce website. While we excel in the traditional ICT distribution space, particularly in client devices, our portfolio extends to encompass Compute, Hyperconverged, Storage, Infrastructure, POS, Power, and Security Solutions.
Our business objective is to provide resellers with top-quality ICT products, backed by exceptional technical skills and delivery standards.
The philosophy is simple: Where expertise meets drive and energy exceptional things happen.
This means:
• Delivering exceptional service
• Delivering exceptional products
• Delivering exceptional knowledge
• Delivering exceptional technology
• Delivering exceptional experiences
• Delivering exceptional commitment
• Delivering exceptional teamwork
Executive Team
Tim Humphreys-Davies Chief Executive Officer
Pinnacle’s Chief Executive Officer, Tim Humphreys-Davies, has played an instrumental role in the success of Pinnacle over his 23 year tenure. Tim’s journey at Pinnacle began in Sales and Marketing, thereafter his role transitioned into Managing Director and in 2017 he took over the business as the Chief Executive Officer. Armed with a BA Honors degree in Marketing and 30 years of experience, Tim has a wealth of knowledge within the ICT space, with an incredible understanding of the market, the customer segment as well as the technological environment. Tim has successfully grown the Enterprise business over the past decade, establishing Pinnacle as a significant player in the ValueAdded Distributor space. Tim is passionate about sports and is an avid cyclist with over 20 Cape Town cycle tours under his belt, along with achievements such as completing the Cape Epic Cycle Tour, Baviaans Cycle Race and the Three Peaks Trail Race.
Coert Vorster Chief Financial Director
Coert joined Pinnacle in 2022, bringing over a decade of experience in FMCG and Logistics within multinational organisations. With a strong combination of intellectual acumen and a pragmatic approach, he excels at identifying process inefficiencies and implementing improvements that advance business strategy. Coert is a Chartered Accountant and holds a CIMA qualification. Beyond his professional accomplishments, Coert is a devoted family man and a passionate endurance athlete.
Michael Dockerill Sales Director
Michael joined Pinnacle in 2008 as the HP Business Development Manager for the Cape Town Branch. By 2010, he had been promoted to Channel Sales Manager and Business Unit Manager of the Business Development team. After building a reputable, highly experienced, and driven sales team, Michael was promoted to Branch Manager of Pinnacle Cape Town in 2016 and then Pinnacle Durban in March 2020.
In September 2020, Michael assumed the role of Regional Director, overseeing Pinnacle’s Cape Town, Durban, Bloemfontein, PE, Namibia, and Nelspruit branches. In November 2024, Michael was further promoted to Sales Director, recognising his exceptional leadership and strategic vision in driving Pinnacle’s growth and success.
Kulani Maphophe Public Sector & SADC Sales Executive
Kulani Maphophe joined Pinnacle in 2019 as the Public Sector Sales Manager. With over 22-years of operational and management experience, Kulani has worked for a number of reputable companies and has been utilising his skills and experience to enhance Pinnacle’s shareholder and stakeholder value. Kulani adds great value to Pinnacle’s management team with his cross-functional business leadership experience across OA, ICT, Financial Services and Telecom sectors. It is thanks to these expertise that Kulani received a promotion to Sales Executive for the Government and SADC teams in September 2020.
Anelme Collins
Brand Director: Dell, HP & Lenovo
Anelme prides herself on her goal-orientated attitude, drive, and her ability to build valuable relationships with both vendors and clients. Living and breathing distribution, Anelme was promoted to Head of Brand: Marquee Brands in June 2021 and aimed to position Pinnacle as a Value-Added Distributor within the Marquee Brands space by managing the overall strategic and financial success of HP, Lenovo, and Dell. Being the natural leader that she is, Anelme grew the Marquee Brands business significantly to be the biggest contributor within Pinnacle, while delivering on strategic and financial empirical goals. As Brand Director, Anelme plans to continue the growth projection she achieved with the help of her exceptional team.
Fred Saayman
Brand Director: Huawei & Enterprise
Fred has over 30 years’ experience in the IT industry working at various managerial and executive levels, he holds a National Diploma in Computer Data Processing as well as a Bachelor’s of Science and an MDP from the University of Pretoria. After starting at Pinnacle in 2012, he was actively involved in establishing different business units within the company. Fred’s aim and mandate is to grow the Enterprise business for Pinnacle to become one of the biggest contributors in Pinnacle’s business.
Tanja Schutte
Brand
Executive: SSI
Tanja joined Pinnacle in March 2020, assisting with re-aligning the vision and stratergy within the SSI division. Tanja is no stranger to the industry having worked for companies such as ADC Krone and Dimension DataAdvanced Infrastructure (DDAI) where she took full ownership of DDA’s Communication Cabling and Wireless Connectivity Business Unit.Tanja has a very strong background in technical operations, design and consulting, and boasts a breadth of experience across our SSI portfolio.
George Moss
Brand Director: Proline, ASUS & Components
George Moss joined Pinnacle on 6 January 2025 as the Brand Director for PAC, bringing over 13 years of IT distribution and vendor experience. At Tarsus, he led the Dell EUC business unit, successfully growing it to the number one brand during the challenges of COVID-19. He then transitioned to Vertiv, gaining valuable vendor-side experience.
At Pinnacle, George focuses on driving profitability, optimising stock management, and mentoring future leaders, with immediate goals to address aging stock and ensure long-term business growth.
Brand Team
James Nel
Brand Executive:
Huawei, xFusion & Holowits
Kevin Wong
Operations Manager Operations
Product Management
Lerato Muroa
Product Manager:
Huawei Infrastructure and Holowits
Ndumiso Sibeko
Junior Product Manager:
Huawei Infrastructure and Holowits
Pre-Sales
Njabulo Radebe
Pre-Sales Engineer: Huawei & xFusion
Johan Van Der Linde
Pre-Sales Engineer: Huawei Datacom
Bongani Mabuza
Pre-Sales Engineer: Huawei Datacom
Jana Warren
Product Manager: Huawei eKit / SMB
Gauteng
Brand Team
Tebogo Mashele
Business Development Manager: Huawei eKit (Gauteng & North-West)
Vusi Ntimbane
Business Development Manager: Huawei eKit (Gauteng & Limpopo)
Senzo Ndlovu
Business Development Manager: Huawei Commercial (Gauteng & KZN)
Zaheer Yusuf
Business Development Manager: Huawei Commercial (Western Cape)
What We Sell
Distribution
At Pinnacle, we blend a rich array of top-tier technology products and services to enhance our locally manufactured offerings. Our product range is constantly growing and adapting, covering the full spectrum of ICT hardware equipment and peripherals. From renowned international brands like Lenovo, Dell, Intel, HP, Microsoft, to the innovative offerings of Huawei, our range leaves no stone unturned in delivering excellence across our products.
Cyber Security
Compute
Storage
Networking
Cloud Services
Software
Infrastructure
Point of Sale
Surveillance
Security and
Infrastructure
End User
Compute Components
Peripherals
Head Office: 269 16th Road, Randjespark, Midrand, South Africa | P.O. Box 483, Halfway House, 1685
Johannesburg: +27 11 265 3000 | Cape Town: +27 21 550 0100 | Durban: +27 31 812 6800
Gqeberha: +27 41 813 1500 | Bloemfontein: +27 51 813 0100 | Nelspruit: +27 13 329 0967
Namibia: +264 61 421100 www.pinnacle.co.za