April - June 2024
Beyond Machines
Building Relationships, Building Trust
Initiative by: Corporate Marketing Team
Registered Office & Global Headquarters: Yamuna, Survey No. 98/(3-7), Plot no. 3, Baner, Pune 411 045, INDIA.
Contact:
Tel.: +91 20 2721 4444
Fax: +91 20 2721 1117
Toll-Free: 1800 123 4443
marketing@kbl.co.in www.kirloskarpumps.com
Concept
At Kirloskar Brothers Limited (KBL), we value relationships as much as the machines we build. For 136 years, we’ve prioritised trust, collaboration and understanding your needs, which has earned us the loyalty of our customers, from rural farmers to global corporations. We believe that while machines shape the world, relationships build trust and fuel progress. We remain committed to fostering genuine connections, exceeding expectations and earning your trust with every interaction.
CMD Foreword
Dear all,
It fills me with immense pride to connect with you through this edition of our publication, Cascade. While the precision engineering and cutting-edge technology behind our products are undoubtedly crucial, what truly sets us apart from other manufacturing companies in this industry is the trust we’ve built with our stakeholders over generations. The theme of this Cascade, “Beyond Machines: Building Relationships, Building Trust”, perfectly encapsulates our ethos of striving to build trust by “Enriching Lives” through innovation, sustainability and customer focus.
Since its inception, KBL hasn’t stopped pushing the boundaries, be it the introduction of the first iron plough or the launch of the nation’s first solar-powered pump. With a commitment to technical perfection, we have always aimed to benefit customers by delivering solutions that are efficient, sustainable and forward-thinking. KBL’s position as a leader in the global pump market and its wellestablished brand reputation is the outcome of its long-standing history of excellence and progressive development.
Our legacy isn’t just measured in years; it’s about the trust we’ve built on the foundation of
honest communication, ethical conduct and genuine care. This trust is earned from our customers and the communities we have served for over a century. Understanding our stakeholders’ needs and empowering them with effective solutions has always been paramount. This commitment also extends to our people; we invest in creating an environment that fosters ingenuity, growth and mutual respect because empowered teams drive consistent success. Our impact goes beyond profits. We uplift the communities where we operate, giving back and building a brighter future for all.
“Make in India” isn’t just a slogan for us at KBL. It is a solemn pledge to manufacture worldclass equipment, offering smart digital solutions and empowering the nation’s economic engine while retaining our competitive advantage globally. As we look towards the future, we remain steadfast in building even stronger relationships, fostering deeper trust and building a better tomorrow year after year. Our commitment to this philosophy reflects our enduring mission to be the architects of progress, continually striving to make a positive impact.
Sanjay Kirloskar Chairman and Managing Director Kirloskar Brothers Limited
Joint MD Foreword
Dear all,
This edition of Cascade brims with enthusiasm and energy, reflecting the unwavering spirit of Kirloskar Brothers Limited (KBL). The name we have built over 136 years is a promise of reliability, quality and support. Our long-standing partnerships with global corporations and local communities alike are built on a history of delivering on our promises. This trust facilitates smoother collaborations, more significant innovations and mutual growth. Our commitment to ethical practices and integrity in all our dealings strengthens our reputation. Transparent communication and responsible sourcing are core values that guide our every action.
In today’s fast-paced world, it’s easy to get caught up in the assembly line mentality of business: manufacture pumps, deliver pumps and move on to the next order. Although this approach might seem efficient, our experience has taught us a fundamental truth: our machines, no matter how advanced, are merely tools. The true value lies in the trust and relationships we build with those who use them. With every pump we install, we go beyond mere transactions, forging meaningful, trust-based relationships that create a lasting impact on people’s lives.
In this edition of Cascade, we explore the transformative power of relationships and how trust bridges the gap between our expertise and
success. I invite you to dive into stories that celebrate the spirit of KBL— a realm of innovation, collaboration and trust. Each page offers something new and engaging, inspiring you along the way.
In the Product Launch section, discover advancements born from the synergy between our brilliant engineers and industry partners. These innovations are a testament to the trust we’ve built with our collaborators. Be inspired by the remarkable achievements highlighted in the Success Stories section, where we celebrate milestones that underscore not just technological triumphs but also the strong client relationships that made them possible. These stories illustrate how trust fuels our journey of excellence. The Customer Engagement section exemplifies the human connections that set KBL apart, connections built on a solid foundation of trust and nurtured through meaningful relationships. Finally, the Employee Engagement section reveals the heart of KBL— our dedicated and creative team, thriving in a vibrant and dynamic workplace founded on mutual trust.
As you turn the final page, let the stories within Cascade inspire you to reflect on the power of trust and collaboration in your endeavours. Remember, the most innovative machines are nothing without the human connections that fuel their creation and success.
Rama Kirloskar
Joint Managing Director - Kirloskar Brothers Limited
Managing
Director - Kirloskar Ebara Pumps Limited
A Legacy of Trust, a Future of Innovation
In the complex landscape of modern business, trust is essential for fostering collaboration and driving innovation. It is the glue of the global economy; binding nations, businesses and individuals and propelling growth.
In a world content with convention, one man dared to dream differently. With unyielding determination and a steadfast spirit, Laxmanrao Kirloskar embarked on a journey that forever transformed India’s industrial landscape. This is the genesis of Kirloskar Brothers Limited (KBL)–a name synonymous with trust. This story is not just the whirring of machines, but the steady hum of a promise kept with generations of satisfied customers.
More than Just a Word
Trust isn’t earned overnight; it’s cultivated through unwavering reliability, ethical practices
and a steadfast commitment to doing what’s right, every single time. Our enduring legacy is built on more than just words—it’s demonstrated through our actions and innovations, reinforcing our reputation as a reliable partner in the industry.
Transparency in communication and responsible sourcing are the tenets guiding our actions. From sourcing best-in-class materials to advanced manufacturing processes to our exceptional customer service, we uphold the highest standards of integrity. We are supported by an integrated and best-in-class network of over 650 Authorised Service Centres and 16,000 Channel partners in India and 250 overseas, to ensure that our customers all around the world receive prompt service and support.
Progress Through Innovation
We go beyond transactions by actively listening to understand our stakeholders’ needs, challenges and aspirations. KBL has consistently monitored market conditions, staying ahead of the curve in anticipating customer requirements and priorities. This deep understanding fuels our relentless pursuit of innovation. Our dedicated research and development efforts focused on understanding and developing products based on customer priorities, led to the launch of India’s first centrifugal pump in 1926. This was followed by the introduction of many other advanced pumping technologies in the subsequent decades, including the energy-efficient Lowest Life-cycle (LLC™) pump series and the IoTbased KirloSmart™ pump monitoring solution that offers real-time monitoring and predictive maintenance. The use of AR has revolutionised training and support, creating immersive, userfriendly experiences. Furthermore, our ecofriendly energy alternatives Pump Turbine System (PICO) and Pump-as-Turbine (PAT) are driving the nation towards a greener future. KBL’s fish-
friendly pumps exemplify sustainable engineering that facilitates the safe passage and survival of aquatic life harmonising industry and ecology.
Going Beyond Business
We understand that our success is intricately linked to the well-being of the communities we serve and we take this responsibility very earnestly. Our actions today will shape the world of tomorrow. Through our education, healthcare and environmental stewardship, we strive to empower the communities we touch. By implementing sustainable practices, we are making a positive impact that extends beyond our bottom line.
KBL has transformed with the changing times, embracing cutting-edge technologies to enhance innovation and deepen customer trust. Machines may shape the world, but relationships build trust and trust fuels true progress. As we move forward, our commitment remains unwavering – to foster genuine connections, exceed expectations and earn your trust with every beat of our machines!
Pioneering Sustainability: GreenCo and GreenPro Ecolabel Certifications
KBL’s Manufacturing Facilities Receive the Coveted GreenCo Certifications
Kirloskar Brothers Limited (KBL) achieved a significant milestone in its commitment to environmental sustainability. Dewas plant, the Company’s second-largest facility established in 1962, received the prestigious GreenCo Gold certification. Kirloskarvadi, the mother plant of the Kirloskar Group established in 1910, received the GreenCo Silver certification and the Sanand and Kaniyur plants received the Bronze certification. Karad Projects and Motors Limited (KPML)– a 100% KBL-owned subsidiary, received the GreenCo
Gold certification. These certifications conferred by the Confederation of Indian Industry (CII) reaffirm the Company’s dedication to upholding global best practices in products, services and operations. KBL constantly strives to implement policies to protect the environment by optimising the use of natural resources and reducing carbon emissions through initiatives such as waste recycling, rainwater harvesting, energy conservation and promoting renewable energy.
Kirloskarvadi Plant
Dewas Plant
Sanand Plant
KPML
Kaniyur Plant
KBL’s Foundry Castings & Pumps Receive the Prestigious GreenPro Ecolabel Certification
Kirloskar Brothers Limited continues its journey of environmental stewardship by receiving GreenPro Ecolabel certification for end-suction pump– DBxe, Lowest Life-cycle Cost (LLC™) Series– horizontal split case pump and cast iron and alloy cast iron foundry castings. Accredited by the Global Ecolabelling Network (GEN), this certification
assures that products bearing the GreenPro Ecolabel have a lower environmental impact, contributing to reduced energy consumption and waste during construction, operation and maintenance. This achievement underscores our commitment to sustainability and minimising environmental impact in the building and manufacturing sectors.
Autoprime: A Game Changer
for Dewatering and Flood Relief
Kirloskar Brothers Limited (KBL) has long been a trailblazer in the field of pump technology, consistently pushing the boundaries of innovation to deliver reliable solutions. Autoprime, the groundbreaking mobile dewatering and flood control unit ranging from 30-300 HP boasts an impressive discharge capacity of 20,00,000 LPH making it ideal for extracting large volumes of water with efficacy.
Plug and Play
Autoprime shines with its “plug and play” simplicity. This saves time during flood emergencies and ensures that the pump is ready to tackle any challenge instantly.
Self-Priming Convenience
Autoprime’s self-priming system does not require manual intervention, ensuring continuous operation thereby safeguarding life and property during demanding situations.
KBL has successfully installed Autoprime pumps for flood control and rapid dewatering at Delhi International Airport, Guwahati Water Resource Department and many other cities nationwide including Mumbai, Chennai, Ahmedabad, Patna, Kerala and Jammu & Kashmir. Autoprime’s vital role during flooding provides a reliable lifeline in critical situations.
Redefining HVAC Efficiency with the
New Vertical Inline Pump KW-SC
Kirloskar Brothers Limited (KBL) introduces a groundbreaking addition to its vertical inline pump series: the KW-SC pump. These pumps are designed for circulation of liquids for heating and air-conditioning systems.
The KW-SC pump enhances HVAC operation and temperature control, potentially reducing energy consumption and costs. Its compact vertical design fits into limited spaces, making it ideal for crowded
mechanical rooms. The top pull-out feature ensures easy maintenance, minimising downtime and costs. This versatile pump is suitable for air conditioning, bottling plants, industrial circulation and waterboosting systems. With its previously introduced vertical inline long-coupled (KW-LC) pump and the new entrant, the vertical inline short-coupled (KWSC) pump, KBL offers a comprehensive solution for the HVAC industry.
KW-SC Vertical Inline Pump
The Next-Generation Mini-Series Pumps:
ANNIKA-II and ANISA-II
Kirloskar Brothers Limited introduces the ANNIKA-II and ANISA-II pumps of 0.5 HP, that are ideal for domestic applications.
Enhanced Durability
The revolutionary Cathodic Electro Deposition (CED) coating offers five times more protection against corrosion than traditional methods, ensuring a longer lifespan for the pumps.
Superior Performance
Operating within a wide voltage range of 160-260 volts, these pumps feature Copper winding wires to prevent motor burnout. Their dynamically balanced rotating parts minimise vibrations and enhance durability. The efficient pump design reduces energy consumption, resulting in significant savings on electricity bills.
The ANNIKA-II and ANISA-II pumps set a new standard in the industry with their advanced features and durability.
ANISA-II
ANNIKA-II
A Significant Milestone for India’s Energy Future: KEPL Powers One of the Longest Crude Oil Pipelines
Our group company, Kirloskar Ebara Pumps Limited (KEPL) is proud to announce the successful execution of 16 API pump packages for the Paradip-Numaligarh Crude Oil Pipeline (PNCPL). The installation of pumps from Paradip to Numaligarh, marks a significant milestone in India’s energy infrastructure development
The PNCPL, spearheaded by Numaligarh Refinery Ltd (NRL), is a critical project aimed at expanding NRL’s capacity from 3 to 9 million metric tonnes per annum (MMTPA). This expansion is essential for meeting India’s increasing demand for petroleum products. A new crude oil pipeline has been developed to support this capacity enhancement, stretching 1,630 kilometers and encompassing four stations across multiple states.
The collaboration between KEPL and NRL significantly contributed to the successful outcome of this extensive project. The scope of KEPL’s contribution included supplying and installing 16 high-performance crude oil handling pumps as a part of one of the longest crude oil pipeline
projects in India. This project stands out as one of the most complex and critical specifications successfully undertaken by KEPL including High Torque (HT) drives, Variable Frequency Drives (VFDs), Leak Detection Systems (LOS), Monitoring and Management Systems (MMS) as well as the integration of various state-of-the-art monitoring systems.
The successful execution of the PNCPL Project demonstrates KEPL’s expertise and reliability in handling large-scale, complex infrastructure projects in the industry.
Bolstering NarmadaKshipra Link Multipurpose Project with Vertical Turbine (VT) Pumps
Kirloskar Brothers Limited (KBL) continues its significant contribution to the Narmada-Kshipra Link Multipurpose Project, led by the Government of Madhya Pradesh to transform Ujjain and Shajapur districts by supplying 15 state-of-the-art VT pumps. The main objective of this project is to address water scarcity in the upper Chambal basin by distributing water for irrigation to 30,000 hectares of land using efficient canal systems that minimise wastage.
These VT pumps facilitate water transfer between Narmada and Kshipra rivers, support hydropower generation and promote industrial growth while advancing clean energy initiatives. KBL remains committed to advancing India’s infrastructure goals and fostering socio-economic progress.
Benefitting 162 Villages Supply of 15 VT pumps Covering 30,000 Hectares of farmland
Powering ISP Parwati Micro Lift Irrigation Scheme
Kirloskar Brothers Limited’s (KBL) vertical turbine (VT) pumps are transforming water management for the ISP Parwati Micro Lift Irrigation Scheme, which supplies water from the Indira Sagar Reservoir to 268 villages across Sehore and Shajapur Districts in Madhya Pradesh, covering 100,000 hectares of farmland. The installation of VT pumps at the Parwati site pumping station for the Narmada Valley Development Authority (NVDA), highlights KBL’s crucial role in ensuring a reliable water supply to vast areas.
Engineered for optimal efficiency and durability, these pumps are designed for vibration-free operation and minimal water loss. This collaboration between KBL and the Government of Madhya Pradesh will ensure distribution of water to farmers for irrigation during Rabi season.
Benefitting 268 Villages Covering 100,000 Hectares of farmland
KBL Contributes to NTPC’s Darlipali Super Thermal Power Station
Kirloskar Brothers Limited (KBL) accomplished the installation and commissioning of three Vertical Turbine (VT) Pumps at National Thermal Power Corporation’s (NTPC) Darlipali Super Thermal Power Station. Situated in Darlipali, Sundergarh District of Odisha, this project is a monumental endeavour spanning 3000 acres, for supplying electricity to Odisha, West Bengal, Bihar, Jharkhand and Sikkim.
Previously KBL had also supplied the power station with a Circulating Water (CW) system providing Concrete Volute Pumps (CVP), Raw Water (RW) VT pumps and Make-Up Water (MUW) VT pumps for the scheme. KBL’s recent achievement further solidifies its reputation as a reliable partner in power infrastructure development.
Benefitting 5 States Supply of 03 VT pumps
April - June 2024
Kirloskar Brothers Limited (KBL) played a vital role by supplying three vertical turbine (VT) and 6 horizontal split case (HSC) pumps to Keonjhar III- WSS project commissioned by the Rural Water Supply and Sanitation Department of the Government of Odisha. This project ensures efficient management and delivery of safe drinking water to 919 villages in the Keonjhar and Mayurbhanj districts of Odisha. A notable feature of the project is the integration of advanced automation technologies, utilising SCADA and other instrumentation to measure water quantity and quality at various stages. Through this project, KBL continues to enrich lives and foster development in rural communities.
Supply of 03 VT pumps 06 HSC pumps
Benefitting 919 Villages
Delivering Clean Water to Rural Communities
The LAKAKI Excellence Model inspired by the vision of Shri Laxmanrao Kirloskar, founder of the Kirloskar Group was first introduced in 2015 and was based on EFQM (the European Foundation for Quality Management) framework. Later it was revised to LAKAKI 2023 Business Excellence Model following the EFQM 2020 update. This model is an internal assessment framework for the KBL Group of Companies that offers a structured plan and utilises data analysis tools to identify gaps and potential solutions. This model enables individuals and organisations to participate in a biennial assessment process. It promotes and supports excellence initiatives and collaboration with group companies to improve organisational performance, capabilities and sustained business results. The assessment for 2022-23 evaluated eight entities from our group. The LAKAKI Excellence Awards function was hosted on May 2, 2024, at the Company’s Corporate Office in Pune, recognising the remarkable achievements of our dedicated teams in business and operational excellence across the KBL Group.
CMD Award winners with the CMD Mr. Sanjay Kirloskar and the JMD Ms. Rama Kirloskar commemorating Lakaki’s Birthday on 20th June 2024
LAKAKI Excellence Awards: Celebrating Operational Excellence at KBL
Thailand Packaging Facility of SPP Pumps Receives FM Approval for Centrifugal Fire Pumps
Our group company, SPP Pumps is proud to announce FM (Factory Mutual) approval for its new pump packaging facility in Thailand. This achievement allows it to package FM-approved fire pumps at the Kirloskar Brothers (Thailand) Limited (KBTL) Thailand facility for SPP Pumps Ltd., UK, SPP Pumps Inc., USA and SyncroFlo Inc., USA.
This approval authorises SPP Pumps Companies to use the FM mark on the Thailand-packaged centrifugal fire pumps including split case, vertical shaft turbine, horizontal end-suction and vertical inline pumps. This expansion enhances our ability to meet customer demands quickly while maintaining the highest standards of safety and reliability in our products.
KBL Sparks up Fire Safety at IFSY with its Advanced Firefighting Technology
Kirloskar Brothers Limited (KBL) reaffirmed its commitment to advancing fire safety technology by participating in the 6th India Fire and Security Yatra (IFSY), organised by the Fire and Security Association of India on May 18, 2024 in Jaipur, Rajasthan. KBL delivered an impactful presentation on its extensive range of fire-fighting products such as the Kirloskar Fire Engine Pump Set (KFE), the Multi-Stage Multi-Outlet Firefighting Pump (MSMO), FM-approved and UL-listed Fire-Fighting Pumps, Fire Sprinkler Pump Set (FLD) and the Containerised Fire Pump Set, demonstrating its reliable solutions for diverse fire safety needs.
KBL Makes a Splash at PLUMBEX INDIA 2024: Unveils the Revolutionary Vertical Inline Pump KW-SC
Kirloskar Brothers Limited (KBL) participated in PLUMBEX INDIA 2024, the nation’s premier exhibition for the latest innovations in water, sanitation and plumbing products. The event was held at the Jio World Convention Centre in Mumbai from April 25-27. KBL showcased cuttingedge solutions along with the launch of the vertical inline short-coupled (KW-SC) pump. This new
pump promises unmatched efficiency in heating and air-conditioning systems.
The pressure-boosting pumps and systems, along with the advanced IoT-based remote monitoring solutions, KirloSmart™ and KirloSmart™ Fire, garnered significant interest and enthusiasm from the visitors.
KBL Makes Waves at WATREX EXPO 2024 with Innovative Fluid Management Solutions
Kirloskar Brothers Limited (KBL) participated in WATREX EXPO 2024, the biggest exhibition and conference for water and wastewater technologies in the Middle East & Africa region, held from April 28- 30, at the Egypt International Exhibition Centre (EIEC) in Cairo, Egypt. Visitors explored KBL’s impressive lineup of pumps for diverse needs – vertical turbines for deep wells, multi-stage pumps for high-pressure applications and non-clog submersible pumps for handling solids.
KBL participated in the Climate Resilient Smart Buildings Conclave at the India Habitat Centre, New Delhi on 14th June organised by FOCUS in association with INBA.
Business Performance Results and
Staff Interaction
The Mahasabha (Town Hall Meeting) was organised on May 16 at Yamuna, Pune to present the Business Performance Results for FY 2023-24. An engaging and interactive session between the management and the staff followed the presentation. This lively discussion fostered a vibrant exchange of ideas, underscoring the Company’s commitment to transparency and teamwork, paving the way for future successes.
Celebrating International Yoga Day across KBL
KBL Supports RESQ in Safeguarding Wildlife and Promoting Coexistence
Kirloskar Brothers Limited (KBL) demonstrated its commitment to wildlife conservation and animal welfare by donating a specialised wildlife animal rescue vehicle to RESQ Charitable Trust. Established in 2007 and based in Pune, India, RESQ has been instrumental in rescuing and rehabilitating animals across diverse ecosystems. The vehicle provided by KBL supports RESQ’s
mission to respond swiftly to emergencies, facilitating timely rescue operations and enhancing their capacity to safeguard wildlife.
KBL is committed to promoting coexistence between humans and wildlife and fostering conservation initiatives.
Steps for E-Warranty Registration for Newly Purchased Pumps/Pump Sets
THROUGH KBL’s OFFICIAL WEBSITE
USING WHATSAPP NUMBER
USING KBLOne4All APP
• Log on to the web site www.kirloskarpumps.com
• Scroll down and go to the option of E-Warranty Registration
• Enter the pump serial number and other necessary details as requested
• Register for E-Warranty
• For your newly purchased pumps, keep the pump invoice ready with you
• Send a message on KBL’s WhatsApp number 9922710710 & provide requested details for registration of E-Warranty
• You can also email us the necessary details for registration of E-Warranty on: kblcare@kbl.co.in
• Download the KBLOne4All App from Google Play Store and iOS App Store
• Select the user category and login with the help of mobile number by filling up the necessary details as requested
• System has 2 options regarding the capture of pump serial number: through QR Code scanning available on the pump or through manual entry of the pump serial number
• Register for E-Warranty
Note: Registration of the E-Warranty of your newly purchased pump is mandatory for getting the services & required support from our company without any difficulties.
Established 1888 A Kirloskar Group Company
REGISTERED OFFICE & GLOBAL HEADQUARTERS
“Yamuna”, S. No. 98/(3-7), Plot No. 3, Baner, Pune - 411 045, Maharashtra, India. Toll Free: 1800-123-4443 l Phone: +91 (20) 67214444
Email: marketing@kbl.co.in l Fax No. 020 67211060 l Website: www.kirloskarpumps.com CIN No. L29113PN1920PLC000670
