5 SEO Optimisation Techniques that will dominate 2018

5 SEO Optimisation Techniques that will Dominate 2018

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Email : mail@kinsh.in

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Why do you need SEO Optimisation Techniques?

SEO is something that keeps evolving forever with new updates and algorithms. It only makes sense to keep changing the strategies on the basis of what is foreseen in the nearest future.

Here are are few proven SEO optimisation techniques that will work great in 2018:

1

Rankbrain

Rankbrain is an artificial intelligence program which is used by google to measure how user interacts with the search queries. It was the third most ranking factor earlier but will takeover this year. Google wants to ensure that its search results are most useful to the users.

Rankbrain takes two factors into consideration - one is dwell time which is the time that user spends on the page and other is click-through rate, which is the percentage of the number of users who search and click on the result.

2

Content optimisation

Content has been the king and will always remain so.

Make sure that your content is a good read and worth sharing. Since dwell time is gaining more importance, it all boils down to the content that you put up on the website. If the dwell time is more, this means that users are really interested in the contents and are spending time reading them which implies that their search query has been answered.

This also means reduction in bounce rate. Google will consider this and boost the rankings. It makes sense and makes search more organic.

2

Video Content

Video content has been an explosion and is already been considered the most important trend by most of the researches. I don’t need to tell you that google owns youtube so uploading a video on youtube and embedding on the site is something you must do. It is great for the rankings because it will increase the dwell time of the user and it is also beneficial to catch visitor’s attention and show them quickly what the company offers.

It is dead-simple to put up a high quality 200 words+ description on your video on youtube which includes your keywords.

3

Page Speed & Responsive

Google considers page speed as one of the most important ranking factors. It is called “speed update� and is expected to roll out soon.

Slow websites will face a huge drop in their rankings. Since more than 60% of searches are happening from mobile, google will weigh those websites high that are mobile-friendly.

4

Embed long-tail keywords

Break the glass and come out of the old-school on-page SEO tactics. Don’t just stuff the keywords into title and meta-data. Instead write them such that they attract the users. This will boost your click-through rate.

Eg. My keyword target for a post is “seo optimisation”. Instead of just having that word in title randomly , I embed the keyword in the title as - "5 SEO Optimisation techniques that you need to know now”.

You are good!

The listed techniques will surely help you sail through 2018.

Apart from that don’t forget that a seamless user experience is something you should not miss while trying to achieve the listed points . If all of this is too much to handle, hire SEO expert India and get the work done!

To hire SEO Expert India, visit kinsh.in and get the best services at affordable prices.

Call : (+91) 99041 53672

|

Email : mail@kinsh.in

|

Skype : kinshtech

|

Website : www.kinsh.in