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Coldwater Tropical Specialist Tropical & Marine

Product Guide

Turtle & Terrapin retailer support

We lcome to We’re called King British because that’s what we aspire to be; the royalty of the aquatics world, providing top class foods, medicines and water treatments for our friends that live in water. We are proud of who we are and where we come from. King British products are designed for fish and turtle keepers across the globe, manufactured in our purpose-built, modern factory in Lincolnshire, and sold through UK retailers, as well as breeders and specialists worldwide.

Wh e re it all sta rted King British marked its 50th anniversary in 2021, having been working with fishkeepers since 1971. Having extensively studied fish and turtles in their natural environment, we’ve developed a range of world-class aquatic products. Oranda Goldfish

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For over five decades, our aquatics specialists have researched and developed nutritionally advanced formulas with optimum vitamin levels and amino acid profiles. These are combined with air-tight (and re-sealable) packs which are opaque to avoid vitamin degradation from UV light. Our sophisticated delivery formats (such as stabilised Vitamin C) ensure that King British foods are ideal for feeding continuously to ensure healthy, colourful and active fish and turtles. Our products are supported by a strong team of technical experts, a fully equipped research laboratory and an award-winning Customer Service Team who ensure that retailers and fishkeepers always receive the correct product information. We are active members of the Ornamental Aquatic Trade Association, the National Office of Animal Health and the Pet Food Manufacturers’ Association, and are proud to be part of the UK aquatics industry.

Dr. Sue Huggett, Business Manager

Our Achi evements As a manufacturer, we are committed to providing premium products and service, to both retailers and to fish and turtle keepers. King British products consistently perform above expectation, with our products triumphing in the PPM Retailer Recommended Awards, accolades which are voted for by the pet and aquatic retailers we serve. Our King British Fish Flake (with IHB) has twice been voted the Aquatics Product of the Year, and our King British Turtle & Terrapin Complete Food was named Reptile Product of the Year in 2020 and 2021. We care passionately about what we do at King British and we are committed to offering our customers a complete sales support package including training and in-store support.

Only Experts can make medicines Like any other pet, fish can become unwell and need medicines to aid their recovery. Legally, any product that claims to prevent or cure a disease, or to boost the immune system, is classified as a medicine and falls under strict regulatory control. In order to manufacture fish medicines, it is necessary to comply with a rigorous system known as Good Manufacturing Practice (GMP). This is not a problem for King British, as we have been making medicines for many years and are well versed in all the appropriate legislation and required procedures. Any aquatic enthusiast should check packs for a ‘ManA’ or ‘SAM’ number to ensure that the products they buy are legally compliant, safe for them to use and to be assured that they have been made to the highest international standards. With quality assurance at such a high level, King British medicines really are products you can trust.

Percula Complex Clownfish

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Pr duct range King British offers a comprehensive range of products to cater for all types of fish, including coldwater, tropical and marine fish, surface, mid-water and bottom feeders, as well as turtles and terrapins. Each food is specially formulated to meet the nutritional requirements of the intended species, whilst our water treatments and medicines are carefully crafted to support their health, so all aquatic pets can live healthy, happy lives.

Coldwater Tropical Specialist tropical & Marine Turtle & Terrapin retailer support

Endler’s Livebearers

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What’s so special about King British Fish flake? Nutrition plays an important part in the healthy development of all living things, and our fish are no different. That’s why all King British foods are made using only the finest quality ingredients, such as hydrolysed fish protein (as opposed to fishmeal, which is used in many other brands). Enzymatic hydrolysis is the process used to increase the protein’s digestibility, therefore increasing the amount of protein available to the fish and reducing the amount of waste produced. This ensures good water quality, which is so vital in maintaining fish health. But, there is one other ingredient that makes King British Fish Flake unique; our Immuno Health Booster, also known as IHB.

Immuno Health Booster can only be found in King British fish foods; no other ornamental fish food manufacturer can claim to have this unique ingredient.

How does IHB work? IHB is an ‘immunomodulator’, which means that it regulates the immune system by producing immune stimulants when needed and suppressing them when not. This naturally helps fish to cope with stress, and optimises their health and longevity.

What is Immu no Hea lth Boost e r (IHB )?

In an aquarium or pond, fish are constantly exposed to low levels of infection and parasites. Adding IHB to a fish’s diet helps boost their immune defence mechanisms, helping them fight infections and parasites more effectively, and decreasing the risk of low-level infections developing into full-scale problems.

IHB is a major breakthrough in nutritional science. It is a natural compound extracted from marine algae which strengthens a fish’s natural immune system, providing a stronger shield against infection and disease.

In King British trials, after feeding their fish King British Fish Flake (with IHB), 97% of fishkeepers reported improvements in vitality, colour, general health or an inclination to breed.

What types of fi s h w i l l benefi t f rom IHB? IHB is suitable for all coldwater, tropical and marine fish, and does not harm other forms of aquatic life.

Is IHB i ncluded i n any other K i ng Bri ti s h foods? In addition to being an important ingredient in our award-winning King British Goldfish Flake and Tropical Flake, IHB is also added to several foods in our Specialist Tropical Range.

Our flake contains no artificial colours, flavours or preservatives

Guppy

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Feeding G ldfish Goldfish are one of the most commonly kept fish; they’ve been kept as pets for over 2,000 years. Goldfish are a great starter fish for those beginning their fishkeeping journey, and there are a huge number of varieties to choose from. Goldfish are coldwater fish that live well in a community, but they are highly competitive when it comes to food and are big waste producers. Our King British Goldfish Foods have a low waste formula, for cleaner, clearer water.

King British Goldfish Flake (with IHB) An extremely palatable, complete, premium food made from high-quality, natural ingredients, including fish, molluscs and crustaceans. Contains our unique ‘Immuno Health Booster’ which strengthens a fish’s natural immune system, providing a stronger shield against infection and disease, actively helping fish live healthy, happy lives. With a protein content of 39%, it is ideal for the metabolism of coldwater fish. Item codes: 17856 (12g) • 17857 (28g) • 17858 (55g) • 17859 (200g)

King British Goldfish Floating Pellets Specially formulated to float just below the water’s surface for several minutes, ensuring the pellets are readily accessible for large surface-feeding fish. A complete food made from high-quality, natural ingredients, including fish, molluscs and crustaceans. With a protein content of 37%, it is ideal for the metabolism of coldwater fish. Item codes: 17891 (35g) • 17868 (75g)

King British Goldfish Sinking Pellets Specially formulated to gradually sink through the water column, allowing fancy goldfish and other mid-water feeding fish to feed easily and avoid the risk of gulping air, which can cause swim bladder problems. A complete food made from high-quality, natural ingredients, including fish, molluscs and crustaceans. With a protein content of 37%, it is ideal for the metabolism of coldwater fish. Item code: 17786 (140g)

King British Pond Flake An extremely palatable, complete food made from high-quality, natural ingredients. Contains the natural seaweed extract ergosan and spirulina to help enhance colour and vitality. With a protein content of 42%, it is ideal for the metabolism of coldwater fish. Item code: 17415 (150g)

Calico and Tamasaba Goldfish

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Feeding tr pical fish With so many colours, shapes and behaviours to choose from, it’s little wonder that tropical fish are such a popular choice amongst fishkeepers. From species like mollies and guppies, which are ideal for beginners, to those that offer a little more of a challenge, like cichlids, there is a tropical fish to suit every fishkeeper. In their natural environment, the majority of tropical fish would have an extremely varied diet, including algae, plants, crustaceans, insects and other fish. This variety ensures they receive a balanced diet, which is why we’ve carefully designed our tropical foods so that fishkeepers can easily replicate this in their aquariums, helping their fish achieve optimal health and vitality. The term ‘tropical fish’ covers a wide spectrum of species, some of which, including cichlids and catfish, may be better served by the King British Specialist Tropical Range.

King British Tropical Flake (with IHB) An extremely palatable, complete, premium food made from high-quality, natural ingredients, including fish, molluscs and crustaceans. Contains our unique ‘Immuno Health Booster’ which strengthens a fish’s natural immune system, providing a stronger shield against infection and disease, actively helping fish live healthy, happy lives. With a high protein content of 44%, it is ideal for the metabolism of tropical fish. Item codes: 17849 (12g) • 17850 (28g) • 17851 (55g) • 17852 (200g)

King British Tropical Food Mix A highly palatable, complete food based on our King British Tropical Flake. Contains the natural seaweed extract ergosan and spirulina to help enhance colour and vitality. It is enriched with freeze-dried bloodworm which boosts the protein content to 48% whilst supporting optimum nutrition and providing a good source of iron. Item code: 17973 (25g)

King British Tropical Mini Pellets Specially formulated to gradually sink through the water column, allowing surface, mid-water and bottom-feeding fish to all feed with ease. A highly palatable, complete food made from high-quality, natural ingredients, including fish, molluscs and crustaceans. With a high protein content of 45%, it is ideal for the metabolism of tropical fish. Item code: 17853 (45g)

Siamese Fighting Fish

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The Clicker way t feed King British Easy Clicker Feeder – Goldfish Pellets

clean, easy an d p reve n ts ove r- fe e d i ng

Item code: 17972 (26g)

King British Easy Clicker Feeders are designed to make feeding your fish easy and enjoyable, whilst providing them with the high-quality nutrition they have come to expect from King British. The easy-to-use clicker dispenser releases a measured amount of food, so there is no need to handle the pellets and no risk of smelly fingers. Using a clicker feeder reduces the risk of over-feeding, making them ideal for younger fishkeepers. The pellets are an extremely palatable, complete food made from high-quality, natural ingredients, including fish, vegetables and animal protein. Available for coldwater and tropical fish.

King British Easy Clicker Feeder – Tropical Mini Pellets Item code: 17847 (30g)

TIger Barb

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SPECIALIST Tropical & Marine fo ds Specialist fish require more specific care, and therefore a more specialised diet, which is why we’ve created King British Specialist Tropical & Marine Foods. To successfully keep all fish, it’s important to understand their requirements, but this is particularly crucial for certain tropical fish and marine fish. From the size they’ll grow to as adults to the pH requirements of the water, it’s important fishkeepers are given the correct information about the species they want to keep, and are prepared to invest extra time and energy accordingly. Regular water testing, observation and good quality nutrition will help to take care of the rest.

Feedi ng Catfish an d P l eco stomus Here at King British, we all love catfish, with plecs being a firm favourite. Plecostomus, pleco, plec or even Loricariidae, whatever you prefer to call them, are the largest group of catfish, with hundreds of named species, and more being discovered each year. With their unique look, armour plating and characterful personalities, it’s easy to see how plecs have captured fishkeepers’ hearts.

But one unfortunate side effect of the popularity of catfish and plecs is misconceptions about their needs, starting with them both being ‘the same’. Indeed, plecs are a family within the wider catfish order but they have very different needs to other catfish families. Catfish as a whole are bottom-feeding carnivorous fish that have a reputation for being scavengers. Meanwhile, plecs are often herbivores or detrivores (meaning they feed on dead organic material, especially plant detritus), and have a reputation for eating algae. Even though catfish and plecs are different, their similar reputations of living off scraps and/or algae has led to both being seen as an ‘easy’ way to keep fish tanks clean. In reality, only a small number of catfish are beneficial in this way. Some of the best, most commonly available plecs for helping keep a tank clean are the Bristle Nose Catfish (Ancistrus spp.). Not only do they stay a fairly manageable size (12–15 cm), they will do a great job of helping clean up an aquarium without producing too much waste in return. While catfish and plecs are a great addition to any tank’s clean-up crew, their eating habits have led to the common misconception that they don’t need additional food. Plecs and other types of catfish are true bottom feeders and will eat almost anything they can, helping to keep aquariums clean

King British Catfish Pellets but this is not enough to sustain them. All catfish, regardless of their species, need a complete diet. For the catfish order as a whole, this includes a high-protein, specialist food. For plecs, this includes a specialist plant-based food designed for sucker-shaped mouths. Plecs also require bogwood in their environment, as they use it as an important source of fibre.

A highly palatable, complete food for all breeds of catfish and other algae-eating fish. These small food pellets contain high-quality, natural ingredients and are formulated to sink to the bottom of the tank, allowing catfish to eat with ease. With a high oil content of 15% and a high protein content of 54%, as required by most catfish. Item codes: 17864 (65g) • 17869 (200g) • 17870 (600g)

King British Plecostomus Tablets Lack of nutritional understanding is one of the biggest causes of death amongst catfish and plecs. Aquatics retailers have a responsibility to make consumers aware of their requirements, and as an aquatics manufacturer, we have a responsibility to provide education, support and high-quality products. That is why King British have created the Specialist Tropical Food Range, which includes King British Algae Wafers and King British Catfish Pellets, which are tailored to meet the nutritional needs of all catfish, while King British Plecostomus Tablets have been created specifically for plecs. These foods all have a high protein, low waste formulation, and sink rapidly through the water column to where the fish would normally feed. King British Algae Wafers also contain our unique Immuno Health Booster. The wafers remain waterstable for up to 3 hours so catfish, plecs and other algaeeating fish can graze slowly, as they would in the wild.

A highly palatable, complete food with the natural seaweed extract ergosan and spirulina to help enhance colour and vitality. The tablets contain high-quality, natural ingredients, including fish, molluscs and crustaceans, and are formulated to sink to the bottom of the tank where plecostomus can gradually nibble them away. With a protein content of 32%, the tablets are ideal for the metabolism of plecostomus and other bottom-feeding catfish. Item code: 17848 (60g) • 18459 (150g)

King British Algae Wafers (with IHB) An extremely palatable, complete, premium food made from high-quality, natural ingredients. Specially formulated to quickly sink to the bottom of the tank and remain stable in the water for up to 3 hours, allowing bottom-feeding fish to take their time to eat the food. Contains our unique ‘Immuno Health Booster’ which strengthens a fish’s natural immune system, providing a stronger shield against infection and disease, actively helping fish live healthy, happy lives. With a high protein content of 45%, ideal for the metabolism of bottom-feeding fish. Item codes: 17865 (40g) • 17866 (100g) • 12134 (200g)

Sailfin Plec

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SPECIALIST Tropical & Marine fo ds Feedi ng Ci chl ids Cichlids are mainly found in West Africa, the rift valley lakes of East Africa, South America and Central America, with a few also found in Asia and Madagascar. With new species being discovered every year, over 2,000 have already been described. Cichlids, also known as the Cichlidae family, are one of the largest vertebrate families in the world. Although there are many different species of these fascinating fish, fishkeepers often give the same care to all types of cichlid which is when problems can arise. For example, the boisterous mbuna from the hard water Lake Malawai requires very different care to the peaceful shy, dwarf cichlids from the soft waters of South America, but both are from the Cichlidae family. With such a wide variety of sizes, colours and body shapes, there are cichlids which are suitable for most aquariums, although some species should only be kept by the most experienced aquarists. As a retailer, it’s important to find out how experienced your customer is before they buy. Like all fish, different species have different requirements when it comes to water quality, feeding and behaviour. Most cichlids are voracious feeders (although Discus and Angelfish are well-known for being more reserved eaters).

Mandarin Dragonet

In the wild, most cichlids would graze all day on whatever is available; even predominantly herbivorous fish will sometimes tuck into insects and other small creatures. Feeding in this way is difficult to simulate in aquariums but is still important. Like most fish, smaller cichlids like Discus need to feed little and often, whereas more predatory cichlids, such as Oscars, can eat larger meals less frequently (for example once or twice a day). Cichlids are often territorially aggressive, an instinct that exists to ensure each cichlid acquires enough food. While useful in the wild, it’s not as welcome in a community tank; regular feeding 2–3 times a day (or as directed on the pack) will help to keep tempers in check. To cater for all sizes of cichlid, we have created King British Cichlid Flake and King British Cichlid Sticks. The flake is ideal for fishkeepers with smaller cichlids, such as the Rams and Kribs, while the sticks are perfect for those with larger species like Oscars and Central American Cichlids. Both foods contain our unique Immuno Health Booster. An important thing to remember and communicate with fishkeepers is that any commercial diet is nutritionally superior to any food source found in the wild, so they should stick to the recommended feeding amounts on the pack.

King British Cichlid Sticks (with IHB)

Fe e din g Marin e Fish A marine tank is a beautiful addition to any home but with it comes a great deal of responsibility, with marine fish having very specific environmental needs as well as nutritional ones. Unlike freshwater fish, most ornamental marine fish don’t hunt for food. Instead, they graze little and often throughout the day, and can be picky about when, how much and how often they eat. For this reason, it can be useful to have a constant supply of food within the aquarium, for which algae and microinvertebrates can suffice, but this needs to be supplemented with a good quality marine fish food fed 2–3 times a day.

An extremely palatable, complete, premium food made from high-quality, natural ingredients, including fish, molluscs and crustaceans. The sticks are ideal for mid-water feeding cichlids and contain our unique ‘Immuno Health Booster’ which strengthens a fish’s natural immune system, providing a stronger shield against infection and disease, actively helping fish live healthy, happy lives. With a high protein content of 40%, it is ideal for the metabolism of omnivorous and carnivorous breeds of cichlid. Item code: 17867 (100g)

King British Cichlid Flake (with IHB) A highly palatable food made from high-quality, natural ingredients, including fish, molluscs and crustaceans. The flake is ideal for surface feeding cichlids and contains our unique ‘Immuno Health Booster’ which strengthens a fish’s natural immune system, providing a stronger shield against infection and disease, actively helping fish live healthy, happy lives. With a high protein content of 39%, it is ideal for the metabolism of omnivorous and carnivorous breeds of cichlid. Item code: 17863 (28g)

King British Marine Food A highly palatable, complete food specially formulated to meet the specific nutritional requirements of marine fish. Contains high-quality, natural ingredients, including fish, shrimp and krill, and the natural seaweed extract ergosan and spirulina to help enhance colour and vitality. Suitable for all ornamental marine fish. Item code: 17862 (28g)

Malawi Cichlid

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Treats f r fish

King British Tubifex Treats Delicious, natural treats made from 100% freeze-dried tubifex worms, a natural riverdwelling worm, which are rich in protein. The easy to handle cubes will stick to the glass, helping to promote natural feeding, nutritional enrichment and an irresistible treat. Suitable for coldwater, tropical and marine fish, turtles and terrapins.

We believe that even fish deserve a tasty treat. That’s why King British have created an exciting range of fish treats to complement our King British complete fish foods, to help keep fish healthy and happy. The tableted fish treats can even be stuck onto the inside of the aquarium glass to allow fishkeepers to see their fish feeding up close. This is a great way of checking fish health without causing unnecessary stress!

King British Treats Delicious, nutritional treats for fish. Made from high-quality natural ingredients, including fish, molluscs and crustaceans. The treats stick to the glass providing a fun and interactive treat for the fish, and a great way to check their health while you watch their feeding frenzy through the glass.

Item codes: 17871 (10g) • 17872 (35g)

King British Bloodworm Treats Enjoyable, natural aquatic larvae which are high in protein and rich in iron, and promote excellent colour and condition. The bloodworm are freeze-dried to ensure they retain their flavour and nutritional value, providing nutritional enrichment and an irresistible treat. Suitable for coldwater, tropical and marine fish, turtles and terrapins.

King British Goldfish Treats

King British Variety Treats

King British Tropical Treats

• For goldfish and other coldwater fish

• For coldwater, tropical and marine fish.

•F or all tropical fish

• Each tablet is sufficient for approximately 10 medium-sized fish.

• Each tablet is sufficient for approximately 20 medium-sized fish.

Item code: 18618 (40g)

Item code: 18620 (40g)

•E ach tablet is sufficient for approximately 20 medium-sized fish. Item code: 18619 (40g)

Item code: 17874 (7g)

King British Daphnia Treats Flavourful, sun-dried daphnia, a naturally occurring crustacean, which are high in protein, and promote colour and condition. The treats will provide the fish with nutritional enrichment and an irresistible treat. Suitable for coldwater, tropical and marine fish. Item code: 12234 (18g)

Ornamental Goldfish

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ing away?

Fish can survive for relatively long periods of time on very little food, as they have to do in the wild from time to time, but no fishkeeper wants to let their beloved pets go hungry. King British Holiday Food Blocks and King British Weekend Feeders are the ideal way to provide fish with sufficient nutrition while their owners are away. The blocks contain high-quality shrimp, and the essential vitamins, minerals and trace elements to keep fish happy and healthy.

Holiday t ip: Why not use this as an opportunity to upsell? Fishkeepers can keep their aquarium in peak condition while they’re away with King British Filter Aid+. Adding a dose before going on holiday will help neutralise the waste products produced by their fish. Immediately on their return, fishkeepers should carry out a partial water change and add a second dose of King British Filter Aid+.

King British Weekend Feeders 4 easy-to-use blocks made from high-quality natural ingredients. Each block will feed up to 12 small fish or up to 6 medium-sized fish for up to 4 days.

King British Filter Aid

Item code: 17876 (4 Blocks)

Item code: 17895 (250ml) The blocks remain stable in water, meaning they will not cloud the water or affect the water quality. The fish simply nibble at the block when they’re hungry to release pieces of delicious shrimp. Suitable for all coldwater and tropical fish.

Three shapes available

King British Holiday Food Block 1 large block made from high-quality natural ingredients Each block will feed 10–15 small fish or up to 6 medium-sized fish for up to 14 days. Item code: 17875 (1 block) Snakeskin Discus

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water treatments When to Us e • Once a week as part of your maintenance routine • If you suspect a water quality problem • Whenever fish appear ill or diseased • After the use of any fish medicine or treatment

King British Filter Aid+

King British De-Chlorinator

King British Algae Control

King British Green Water Control

King British pH Plus

King British pH Minus

King British 6 in 1 Water Test Strips

Boosts the aquarium’s biological filter. Contains four types of natural nitrifying bacteria which convert excess ammonia and nitrite into harmless nitrate, which can then be easily removed through regular water changes. Use once a week to improve water quality, when setting up a new tank, during partial water changes or following the use of aquatic medicines to boost filtration. Suitable for use in coldwater, tropical and marine aquariums and ponds.

Makes tap water safe for fish. Removes chlorine, chloramines, heavy metals and excess ammonia. With added Aloe vera to help repair the fish’s slime coat, which is their defence against infection. Use when setting up a new aquarium, following partial water changes or topping up the fish tank with tap water, and when new fish are introduced to help soothe and calm them during their acclimatisation to their new environment. Suitable for use in coldwater and tropical aquariums and ponds.

Controls filamentous algae, including blanket weed, and green water. Contains friendly micro-organisms, which are specifically selected for their ability to control algae. The micro-organisms utilise the nutrients in the water, which starves the algae and changes the water chemistry to inhibit algal growth. Suitable for coldwater, tropical and marine aquariums.

Clears unicellular green algae fast. Contains a synthetic organic polymer which causes the tiny unicellular algae to clump together and fall to the bottom of the tank where they can then easily be removed using a net or syphon. Suitable for coldwater and tropical aquariums and ponds.

Increases the water’s pH creating suitable water conditions for fish requiring a more alkaline environment, such as Lake Malawi and Lake Tanganyikan cichlids, whilst helping to maintain the stability of the pH in soft water areas. Suitable for use in coldwater, tropical and marine aquariums.

Reduces the water’s pH creating suitable water conditions for ornamental fish requiring a more acidic environment in softer water. Helps to stabilise the fish’s skin and gill function which counteracts dark discolouration in discus. Suitable for use in coldwater and tropical aquariums.

Item codes: 17905 (100ml) 17923 (250ml)

Item code: 17976 (100ml)

Item code: 17977 (100ml)

A reliable, quick and easy way to test the aquarium or pond’s water quality. Each kit includes 25 strips to measure ammonia levels (NH3 and NH4+), and 25 strips, which perform 5 tests in 1, to measure nitrite (NO3-), nitrate (NO2-), pH, carbonate hardness (KH) and general hardness (GH) levels in the water. Suitable for use in coldwater and tropical aquariums.

Item codes: 17894 (50ml) • 17945 (100ml) 17895 (250ml) •17937 (500ml)

Item codes: 1 7899 (50ml) • 17903 (100ml) 17900 (250ml) • 17916 (500ml)

Item code: 17975 (25 Full Range Tests)

Item code: 12263 (100ml)

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medicines

King British Disease Clear

King British White Spot Control

King British Original Formula WS3

King British Revitaliser Tonic

King British Methylene Blue

King British Bacteria Control

King British Fin Rot & Fungus Control

King British Swim Bladder Control

An effective, broad-spectrum, veterinary strength medicine containing silver proteinate. Treats most bacterial and fungal infections of ornamental fish and is ideal for use when the root cause of an illness is unknown. Encourages rapid regeneration of damaged tissue cells, helping to aid healing. Suitable for coldwater and tropical aquariums and ponds.

An effective veterinary strength medicine containing malachite green, acriflavine and quinine sulphate. Treats and prevents external parasites, including white spot (Ichthyophthirius multifiliis), on ornamental fish, Ich, or Ichthyopthirius, is a persistent protozoan parasite that exhibits itself as pinhead-sized white spots on the fish’s scales. Suitable for coldwater and tropical aquariums and ponds.

Ultra-concentrated (10x), highly effective vet strength medicine containing malachite green, acriflavine and quinine sulphate. Treats white spot (Ichthyophthirius multifiliis), Costia and Trichodina. Ich, or Ichthyopthirius, is a persistent protozoan parasite that exhibits itself as pinhead-sized white spots on the fish’s scales. Suitable for coldwater and tropical aquariums.

An effective, broad-spectrum, veterinary strength medicine used by generations of fishkeepers. Contains methylene blue, which is effective against bacteria, fungi and parasites, and provides an excellent first aid treatment for fish. It increases the oxygen-carrying capacity of distressed fish, helping them to combat the effects of poor water quality and stress. Suitable for coldwater and tropical aquariums.

An effective, broad-spectrum, veterinary strength medicine to treat and prevent external bacterial infections, such as Aeromonas spp. and Pseudomonas spp., gill rot and external ulcers. It cleans and protects open wounds, and prevents ulcers from spreading, allowing faster healing. Suitable for coldwater and tropical aquariums.

An effective, broad-spectrum, veterinary strength medicine containing 2-phenoxyethanol to treat bacterial fin rot and fungal infections, which typically present as a white cotton-wool like appearance. Helps to stimulate cell regeneration and aid the healing of damaged fins. Suitable for coldwater and tropical aquariums and ponds.

Item code: 17908 (100ml)

Item code: 17907 (100ml)

Veterinary medicine to relieve swim bladder disease and constipation by stimulating bowel movement. Contains magnesium sulphate and sodium chloride to assist osmoregulation, which helps the fish maintain their internal salinity levels. Use when fish are unable to swim upright, appear bloated or are sinking to the bottom and rolling from side to side. Suitable for coldwater and tropical aquariums.

Item code: 17906 (100ml)

Item code: 17898 (50ml)

Veterinary strength medicine which revitalises sluggish and run-down fish, whilst relieving swim bladder disease and constipation. Contains a blend of essential salts to assist osmoregulation, which helps fish maintain their internal salinity levels and stimulates bowel movement. Regular use helps to keep the fish disease and stress-free, supporting a healthy immune system. Suitable for coldwater and tropical aquariums.

Item codes: 1 7915 (100ml)

Item code: 1 7911 (100ml)

Item codes: 18617 (100ml)

Item code: 17910 (100ml) Use medicines responsibly (noah.co.uk)

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Caring f r TURTLEs & Terrapins Turtles and terrapins are fascinating aquatic pets that bridge the gap between fishkeepers and reptile keepers. There are many different species of turtle and terrapin, all of which have slightly different environmental, nutritional and behavioural needs. The biggest requirements of a turtle are: • The correct nutrition • Both water and land areas, including a basking area • Access to both UVA and UVB light All of these factors are linked to the overall health of a turtle, and their importance should be impressed upon anyone thinking of keeping them as pets. Feeding an inappropriate diet and giving incorrect care can lead to serious health problems in turtles. As an aquatic manufacturer, we’ve carefully formulated a complete range of products to support turtle and terrapin health, and are regularly creating educational content for turtle keepers.

Turtle & Terrapin Food

King British Turtle & Terrapin Food Sticks A highly palatable, complete food made from quality, natural ingredients, including fish and shrimp shell meal. The food sticks have been specially formulated to float just below the water’s surface to encourage natural feeding behaviour. The food contains the natural seaweed extract ergosan plus spirulina to help support health and vitality, and a calcium to phosphorous ratio of 3.5:1 for healthy carapace and bone development. Item code: 17844 (110g)

King British Turtle & Terrapin Complete Food A highly palatable, complete food mix containing floating food sticks and a variety of freeze-dried krill, gammarus and shrimp. The food sticks have been specially formulated to float just below the water’s surface to encourage natural feeding behaviour. With a high protein content, and natural seaweed extract to support health and vitality, plus added Vitamin C. Item code: 17873 (20g) • 17892 (80g) • 17893 (200g)

Our King British Turtle & Terrapin Foods are packed with nutritious ingredients, including optimum calcium to phosphorous ratios for healthy carapace and bone development, and are ideal to feed alongside live food as part of an enriching diet. Our King British Turtle & Terrapin Food Sticks contain spirulina algae and have a floating formulation to encourage natural feeding, while our King British Turtle & Terrapin Complete Food includes the sticks and freeze-dried crustaceans to mimic a turtle’s naturally varied diet.

Yellow Bellied Terrapin

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Caring f r TURTLEs & Terrapins Different turtles require different land and water setups. Some turtles are strong swimmers, spending a lot of time in the water and less time basking, while others spend most of their time on land but prefer shallower water. One thing all turtles require is access to a basking area, which allows them to warm up, dry out, and absorb UVA and UVB rays, all of which are needed to keep turtles healthy and happy. As big waste producers, keeping the tank water clean and safe for turtles is essential. The principles for maintaining good water quality in a turtle tank are actually very similar to that of a fish tank; removing droppings and uneaten food, testing the water parameters regularly, conducting water changes and cleaning the tank.

Turtle & Terrapin Water treatments

King British Turtle & Terrapin Multi-Vit Easy-to-use, liquid vitamin supplement for tortoises, turtles, terrapins and goldfish. Contains 9 different vitamins, including Vitamin A, B, C, D, E and K, to help prevent vitamin deficiencies, and support development and optimum health. Suitable for chelonia and goldfish. Item code: 18600 (20ml)

Our King British Turtle & Terrapin Water Safe and King British Turtle & Terrapin Water Freshener can both be used to help maintain clean, safe swimming water for turtles. Meanwhile, our King British Turtle & Terrapin Multi-Vit can be added to the water to help combat vitamin deficiencies.

King British Turtle & Terrapin Water Freshener Contains millions of specially selected friendly microbes, including nitrifying bacteria, which break down organic waste produced by turtles and terrapins. This helps to prevent and control bad odours that can build up in the terrarium. Use twice a week to improve water quality and keep the water fresh, when setting up a new tank, during water changes or following the use of aquatic medicines to boost filtration. Suitable for use in turtle and terrapin terrariums.

King British Turtle & Terrapin Water Safe Makes tap water safe for turtles, terrapins and other amphibians. Removes chlorine, chloramines, heavy metals and excess ammonia, which not only irritate the turtle’s eyes and skin, but can also destroy the friendly nitrifying bacteria in the terrarium, affecting the nitrogen cycle and breakdown of waste products. With added Aloe vera to help protect, moisturise and soothe their skin. Item code: 18458 (100ml)

Item code: 17914 (100ml)

Map Turtle

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King British Just Fix It An adaptable, easy-to-use, two-part sealant which has been specially formulated to be suitable for use underwater, with no need to drain the water from the aquarium or pond. Ideal for simple repairs or leaks, or to affix ornaments and coral in aquariums. The sealant works quickly and will usually harden within several hours. Item code: 17938

Pakistani (Yoyo) Loach

King British Aquarium Sealant

King British Aquatic Plant Food

Ready to use silicone sealant for aquarium building, mounting valves and sealing connections. Provides a permanently flexible, watertight seal, offering excellent adhesion that won’t shrink or crack, even under pressure, and comes with a 10 year guarantee. Suitable for use in both freshwater and saltwater aquariums, with or without metal frames.

A specially developed, easy-to-use liquid food for aquatic plants. Contains essential nutrients in the form of trace elements, including Iron(III) Chloride 6-Hydrate, to encourage healthy aquatic plant growth. Does not contain nitrate or phosphate so will not encourage algae growth. Suitable for use in coldwater and tropical aquariums.

Item codes: 17939 (25g) • 17940 (78g)

Item code: 17913 (100ml)

Dwarf Gourami FOR ENQUIRIES, CALL US ON 0333 0066236

Supp rting our retailers At King British, we understand the challenges of aquatic retailing and that is why we are committed to supporting our retailers. We have developed a range of high-quality, trade only products for use in-store so you can give your fish the same first class nutrition you sell to fishkeepers. Alongside this, we provide King British retailers with free point of sale for use in-store and online, as well as training for staff to expand their knowledge of fish health.

For in-store use by our aquatic retailers King British Goldfish Flake (with IHB) An extremely palatable, complete, premium food made from high-quality, natural ingredients, including fish, molluscs and crustaceans. Contains our unique ‘Immuno Health Booster’ which strengthens a fish’s natural immune system, providing a stronger shield against infection and disease, actively helping fish live healthy, happy lives. With a protein content of 39%, it is ideal for the metabolism of coldwater fish. Item codes: 17842 (600g) • 17860 (2kg)

King British WS3

King British Fish Bags

Ultra-concentrated (10x), highly effective vet strength medicine containing malachite green, acriflavine and quinine sulphate. Treats white spot (Ichthyophthirius multifiliis), Costia and Trichodina. Ich or Ichthyopthirius, is a persistent protozoan parasite that exhibits itself as pinhead-sized white spots on the fish’s scales. Suitable for coldwater and tropical aquariums.

Strong and durable fish bag, providing your customers with the ideal solution to safely transport their new fish. The bags have been developed with rounded corners to prevent fish from becoming trapped during transit, and are printed with easy to follow instructions on how to safely introduce your fish into an aquarium or pond once home.

Item codes: 17901 (250ml)

Item codes: 1 7942 (Small 19”x 6”) 17943 (Medium 19”x 8”) 17944 (Large 24”x13”)

Silver Angel Fish

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Product Supp rt: in-store & online

nline Training Have you got your K i ng Bri ti s h Train in g Ce r t ificate?

Becoming a King British retailer is much more than stocking high-quality foods, water treatments and medicines. Our retailers regularly benefit from help and support from the entire King British Team.

At King British, we are proud to offer professional online training for our retailers, which is accredited by both AMTRA and Vetpol. Our training modules can be accessed via the Beaphar Training Academy, which is the parent brand of King British.

• Eye-catching, in-store point-of-sale and online marketing support from our Marketing Team • An award-winning Customer Service Team who are there to ensure you receive the right information every time

We believe the best way to educate and encourage better care for aquatic pets is by providing quality training that retailers can easily pass along to customers. These have been carefully compiled by the King British Technical Team.

• Technical Support on fish health and husbandry issues from our Technical Support Team

Our Aquatic Training Modules cover Fish Health, Nutrition, Water Quality and more, and can be accessed by visiting beaphar-training.co.uk.

• A nationwide Field Sales Team which allows us to develop a good working relationship with you, our customers • Our website is packed with helpful advice and articles for fish and turtle keepers; all the information can be easily shared with consumers across social media, creating a buzz and encouraging better care for aquatic pets The King British Team is always happy to help and answer your questions. Please get in touch if you require support.

In today’s fast-moving retail world, we know that taking time out to gain more knowledge can be a challenge for our trade customers. Our online Training Academy allows you to study at your own pace at any time, and easily pick up where you left off. Once completed, you can take the test online and receive the results instantly. Your certificate can even be emailed to your Line Manager for your training record. And for retailers with SQP status, our aquatics-based training modules offer the chance to boost your CPD.

These are some examples of our recent POS materials. We create new supporting material for each King British Campaign; ask your local Sales Executive for the latest marketing support.

Clown Loach

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King British is a brand Beaphar is an innovative research, production and marketing organisation with a complete range of health and care products for pets. The company was established in 1942 by Mr. Bernard Aa, and is still family owned. Beaphar’s products are distributed in 86 countries worldwide, through exclusive distributorships and with our own sales offices in the UK, Belgium, the Netherlands, France, Germany, Poland, Hungary, Norway and Spain. The UK range includes over 400 different products, varying from health care to super premium complete foods.

Siamese Fighting Fish

We will reflect our brand values in everything we are and do.

Family Focus

Accessibility

As a family-run company, we understand its importance and that our pets are a significant part of this family unit. We cherish the emotional bond between pet and owner, believing it improves our quality of life, so everything Beaphar do ensures our pets are given the very best care and quality of life in return.

We remain focused on ensuring our products are within easy reach without compromising on quality. We are committed to providing first-class service and producing great products that are affordable for all pets and their families. Our products are widely available, whether that be from a high street shop or an online retailer.

We research, innovate and create products that support the health and well-being of every pet. We constantly collaborate, both with our co-workers and with external organisations, and share our collective knowledge and expertise. All so we can help more families enjoy a healthy, happy bond with their pets.

Our team are available to help where we can, via phone, email or social media. Whether you have a question or a problem, please get touch so we can work together to find a resolution.

Quality & Care – in all we do Because we care for pets like we care for family, we place product safety and effectiveness, combined with sustainability, at the heart of everything we do across Beaphar, worldwide. We use quality ingredients and strictly controlled production processes so you can buy Beaphar products with confidence. And if you ever have a problem with one of our products, we want to know. We are dedicated to delivering on our promise to provide the best health, care and nutritional products for your pets, and to exceed expectations, each and every time.

The Healthcare Specialist Valuing our heritage and manufacturing products for cats, dogs, small animals, reptiles, birds and fish.

c/o Beaphar UK Ltd Rook Tree Farm, Withersfield Road, CB9 7HD Customer Services: 0333 0066236 Email: hello@kingbritish.co.uk kingbritish.co.uk