LINKEDIN TOOLKIT
Why Linkedin
LinkedIn is where your industry peers, future clients and potential talent go to understand who you are and what you stand for. Every post, comment and connection builds that picture, for you and for King Living.
For a guide on how to set up your LinkedIn page, please visit here.
Use a King Living banner to customise your profile. Find here.
Profiles To Follow
Start here. These are the King Living voices
most worth following and engaging with.
Follow King Living >
Rose Bernard United Kingdom Regional Managers Executive Leaders
Marian Schole Chief Commercial Officer
Chris Hoskins Chief Financial Officer
Peter Barnes Chief Information Officer
Leonardo Alvarez Chief Digital Officer
Marissa Daras Chief People Officer
Jamin Daniels Global Head of Customer Service
Anna Howarth Chief Marketing Officer
Ben Sheehan Chief Manufacturing Officer
Leanne Evans Australia and New Zealand
Wade Flavell Australia
Ili Ibrahim Singapore and Malaysia
Mathew Milne USA and Canada
Kahn Morkaya Head of Trade
LinkedIn Life
LinkedIn Life is King Living’s dedicated space on the platform for culture, people and the story behind the brand. It’s where prospective talent, industry peers and commercial partners get a real sense of what it looks like to work here.
The tab features company leaders, culture highlights, team photos and employee perspectives. It’s one of the most visited parts of a company’s LinkedIn presence because it’s built on real voices and real moments.
Explore the King Living LinkedIn Life page to stay across trending employee content and find inspiration for your own posts here.
How To Engage
Aim to like, comment or reshare two to three King Living posts per month. When posting your own content, share moments that feel real and relevant to you. Add your own perspective and take the time to respond to comments.
What to post
• A project, campaign or product you contributed to
• A career milestone: a new role, work anniversary or achievement you’re proud of
• A behind-the-scenes moment: a showroom in action, a team moment or a new opening
• An industry observation: a trend, a design principle or something you learned this week
Posting guidelines
Before you post
Check product names, launch details and showroom information for accuracy. If anything feels uncertain, reach out to the Marketing team before it goes live.
Your image
Every post should include an image and it should do the content justice. Use assets from the King Living Instagram or Pinterest. Well-lit, well-composed and on-brand.
Your caption
Write the way you’d speak: clear, considered and professional. Always add your own point of view rather than just reposting without context.
What to keep in mind
• Don’t share confidential data, unreleased product or anything not yet announced by the brand
• Avoid sale or discount language unless you’re using approved campaign copy
• Tag people selectively. Only tag someone if it’s genuinely relevant to them
• To show up on LinkedIn Life, tag King Living and use the hashtags #KingLiving
Examples
These are real examples of King Living content done well. Use them as a reference point.
• Design and Support Centre: Culture moment
A great afternoon at the King Living Design and Support Centre where our team charity bake off brought together creativity, friendly competition and a lot of sugar! It was a simple reminder of the shared purpose behind the work we do every day. Proud to be part of a team that takes the time to connect and support a meaningful cause.
Thank you to King Social for making it happen.
#KingLiving #KingLivingCulture #InsideKing
• Design Consultant: New product launch
The new Aura Sofa has arrived at our Annandale Showroom and seeing customers experience it in person has been the best part of the launch. Its soft curves and flexible modular design make it easy to imagine in so many different homes. Every customer imagines it differently – and that’s exactly the point. Helping customers explore how each configuration can shape the way they relax and entertain is what I love about King.
#KingLiving #KingLivingShowroom #NewDesign #FutureOfFurniture
• Showroom Manager: Showroom milestone
Five years since we opened the doors at [Location] Showroom, and it still doesn’t feel like work.
We’ve welcomed thousands of customers through this space, helped furnish homes across [City], and built a team I’m genuinely proud of. What started as a new opening has become part of the local community.“
Here’s to what’s next.
#KingLiving #InsideKing #KingLivingShowroom
King Trade
Designers, stylists, architects, builders and commercial partners are active on LinkedIn and they’re paying attention. For the Trade team, this is where relationships are built and King Living’s reputation in the industry is reinforced.
You’re already having the right conversations in showrooms and on site. LinkedIn is where those conversations continue. Top tips to continue the conversation include:
• Engage with your clients’ content, comment on their projects and reshare King Living updates with your own thoughts
• When you’re highlighting product, make it relevant to their world. Think modular design, customisation for bespoke briefs, materiality and durability for clients who specify for longevity
• After a showroom visit, an event or a meeting, follow up with a connection request
Remember, every touchpoint is an opportunity to stay front of mind with the people who specify, recommend and purchase.
