The Future of Furniture MEDIA KIT
Established in 1977
Renowned for exceptional design, groundbreaking innovation, and superior comfort engineering, King Living is the designer, manufacturer, and retailer of Australia’s most loved sofas.
As a vertically integrated family-owned Australian furniture brand, King Living doesn’t just sell furniture; we design and build it ourselves. We create all our designs inhouse, engineer them for performance and longevity, and manufacture them in our own advanced facilities. From the engineered steel frame to the final stitch, every detail is carefully considered and crafted by us.
Our vision is to express a more conscious, sustainable way of living to inspire balance and simplicity in the home and in doing so, define a new state of Australian and global living.
A true design visionary, the Future of Furniture is King.
1977 Sofa - a celebration of the past, reimagined for today
Story
Where it all began
In 1977, David and his mother, Gwen, began handcrafting furniture from their family home in Sydney’s Eastern Suburbs.
As the business grew, operations moved to Annandale into a space that served as both a showroom and factory. During this time, with the help of craftspeople, David began to push the boundaries of what furniture could achieve.
David looked at how other furniture was made, particularly furniture that had been discarded and given to charity stores. This is where the mission to make furniture worth keeping and designed to last truly became part of the brand ethos.
“We’re not content to just make ordinary furniture. We use steel frames, modular components, and removable covers, all underpinned by leading technology within a sustainability-focused framework.”
- David King, Founder
Timeline
David and Gwen King start making foam sofas in their Sydney home and sell them at Paddy’s Market.
First King Furniture showroom and factory open in Sydney.
Innovative King Steel Frame and patented Postureflex® Seating System are introduced.
Flagship showroom opens in Annandale, Sydney.
Delta Sofa launches.
Jasper Sofa launches.
Purpose-built manufacturing facility opens in Shanghai.
King Furniture is rebranded to King Living.
Global expansion begins with new showrooms in New Zealand and Singapore.
First Outdoor Collection is released.
Two showrooms open in Malaysia.
Sleep+ Mattress launches.
First Canadian showroom opens in Vancouver.
Purpose-built manufacturing facility opens in Thailand.
Two showrooms open in the United Kingdom.
1977 Sofa launches. A reimagining of the first King Living sofa.
First United States showroom opens in Orange County.
King Living enters a new chapter with showrooms and online stores now reaching customers in eight countries.
New showrooms open in Calgary and Chicago.
New showrooms open in Toronto and Portland.
Largest showroom to date opens in Balgowlah on Sydney’s Northern Beaches.
King FreeForm launches. A collection of compressed foam sofas and sofa beds.
Global expansion continues with Montreal Showroom scheduled to open in 2026.
The Future of Furniture
We don’t make ordinary furniture
Tailored just for you, a King Living design will outlast and outperform ordinary furniture. It’s a lifetime investment in personal comfort and wellbeing.
“From the beginning, we didn’t follow the traditional ways of making furniture. We did things our way, which was different.”
- David King, Founder
What makes King Living different
Australian Design
The Australian lifestyle is core to the brand ethos. King Living furniture is designed by our in-house team and manufactured in our owned and operated production facilities in Australia, Thailand and China.
One sofa endless possibilities
Modular flexibility enables our sofas to evolve with our customers living space and lifestyle changes. Instantly create new configurations, add modules or switch the chaise with the patented connecting system.
Sustainability
We design for longevity with timeless forms aesthetics, quality materials, steel frames and removable covers.
The King-Care® team provide complete aftercare services like fabric treatments, re-covering, and refurbishment to extend the life of our furniture.
Innovation
Integrated Smart Pockets™ allow customers to connect wireless charge tables, readings lights, speakers and more, while hightech recliners and gesture control bring a new level of relaxation.
Steel frame
True quality begins from within. Precision-engineered, the signature King Steel Frame provides a robust, durable foundation that supports any configuration, giving complete lifestyle flexibility.
Inspired by luxury European car suspension systems, the Postureflex® Seating System delivers lasting support, ensuring seats maintain their optimal shape and comfort for years to come.
Customers
Core customer
Our customers approach furniture as an investment rather than seeking out the latest styles. They are brand aware, less price sensitive, and willing to spend on quality.
Highly educated and typically in management positions with higher discretionary spending. They generally live in a freestanding home with a mortgage in family-friendly, affluent suburbs and love entertaining in the home. They have a progressive attitude, and sustainability is important to them. The first aspects that come to their mind about King Living are quality, modularity, and design.
Secondary customer
Trade and commercial developers who are seeking to furnish display homes and common areas of the properties and contractors working on large-scale projects.
Interior designers and architects working on residential and commercial projects.
Our Collection
Beginning with sofas, our collection has expanded to include living, dining, outdoor, bedroom and FreeForm collections, as well as rugs and lighting.
It’s a testament to the blend of aesthetics and functionality of our designs that the range has continually expanded into new categories.
Sofas
FreeForm
Bedroom Outdoor
Dining
Rugs
A new era of sofas
In 2025, we took our boldest leap yet with the launch of King FreeForm, a collection of compressed sofas and sofa beds that are delivered fast, unboxed, and assembled in minutes.
The very first King Living designs were crafted entirely from foam, and now FreeForm proudly returns to this origin story, reimagined through five decades of design mastery and innovation.
The collection disrupts the market, appealing to design-savvy, value-conscious, and quality-seeking young professionals, renters, and first-time home buyers.
Global Expansion
Today, King Living has over 30 showrooms across eight countries, and manufacturing hubs in Thailand, China and Australia. Annual global Showroom foot traffic is over 950k visitors per year. And we’re just getting started.
Our expansion into international markets has been driven by customer demand and the careful planning and success of strategic testing in key regions. This approach has fueled our rapid growth, particularly in North America and the UK, our fastest-growing markets.
By 2028, we aim to have 60 showrooms worldwide, with two-thirds located internationally. In 2025 alone, we opened our largest-ever showroom in Balgowlah, on Sydney’s Northern Beaches, and our third U.S. and fourth Canadian location in Portland and Toronto respectively.
Social Media
We reach and connect with our diverse customer base across multiple platforms.
Website
Seven e-commerce websites Australia, New Zealand, Canada, Singapore, Malaysia, United Kingdom, USA.
Weekly articles published on the King Living Journal.
Dedicated Buying Guides provide educational and instructional content.
Explore our latest collections and campaigns edited in our comprehensive lookbooks.
Global website traffic year to date 10.25M+
Email Marketing
Our emails provide customers with news about new collections, offers and inspiration.
Global database 715k+
Annual global database growth +20%
Over 380k global followers across all social platforms
