Winter 2016 KRIRM Newsletter

FEATURES 3 4 4 6 8

Wagon Tracks

“KRIRM: Progressing toward a vision”

By Dr. Clay Mathis

Optimism in Oregon

Treetop Ranches balances cow-calf production and stewardship with mix of private and public lands

By Kindra Gordon

GIS Technology for Ranchers

New KRIRM lectureship discusses location-based (geospatial) technologies

By Ashley Patterson

Application of Advanced Genetic Technology in Beef Cattle New KRIRM lectureship features a rapidly-evolving topic

By Ashley Patterson

Congratulations, KRIRM Class of 2016 Three students set to graduate in May

By Ashley Patterson

Cover Art: “Casitas en el Santa Gertrudis”

By Donald Dunn www.donalddunnart.com 2 I Winter 2016 I KRIRM

Published by the KING RANCH ® INSTITUTE FOR RANCH MANAGEMENT Texas A&M University-Kingsville 700 University Blvd., MSC 137 Kingsville, TX 78363 361-593-5401 361-593-5404 fax krirm@tamuk.edu http://krirm.tamuk.edu Clay P. Mathis, Ph.D., Robert J. Kleberg, Jr. & Helen C. Kleberg Endowed Director Ashley Patterson, Editor

MANAGEMENT COUNCIL Chair: James H. Clement, Jr., King Ranch, Inc. Caroline Alexander Forgason, Robert J. Kleberg, Jr. & Helen C. Kleberg Foundation Gus T. Canales, A.T. Canales Ranches Dave DeLaney, King Ranch, Inc. Bob McCan, McFaddin Enterprises Eric Jacobsen, AgReserves, Inc. Neal Wilkins, Ph.D., East Wildlife Foundation John Welch, Welch Cattle Company Fred Bryant, Ph.D., Caesar Kleberg Wildlife Research Institute Allen Rasmussen, Ph.D., Texas A&M University-Kingsville

“KRIRM: Progressing toward a vision” From the Director, Dr. Clay Mathis The King Ranch® Institute for Ranch Management was established in 2003 with the determination to educate leaders who will make a positive difference in ranching and ensure that our hard earned heritage is not lost. The concept started with a focus on creating a place to train mature students with experience as ranch managers, and it remains the only master’s degree in ranch management in the world.

Developing graduate students using a multidisciplinary, systems approach to ranch management is still our highest priority; however, our mission has evolved. Today, our mission also includes providing the highest quality lectureships and symposia to stakeholders in the ranching industry. We serve the ranching industry by empowering graduate students and outreach attendees with skills that will enable them to strategically manage complex ranching operations and successfully lead our industry.

We are grateful to the supporters of the five endowed fellowships that help us attract exceptional students and enable us to offer a unique learning experience at minimal expense to students. We are very proud of the 29 graduates of KRIRM that currently manage more than 4 million acres of ranchland and wildlife habitat. Under the management of our graduates are 250 employees that collectively manage more than 95,000 head of cattle and bison. Our alumni are employed across 15 states, spanning from Florida to Washington to Hawaii. These graduates are having exactly the type of impact on the ranching industry that was envisioned more than a decade ago. The students at KRIRM have served our industry well, completing more than 80 case study projects for 33 partnering ranches.

The outreach component of KRIRM was part of the original model, and with the generous support from Peter

“We serve the ranching industry by empowering graduate students and outreach attendees with skills that will enable them to strategically manage complex ranching operations and successfully lead our industry.”

Continued on page 10

wagon Wtracks

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About 6,500 cows graze on Treetop Ranches’ six ranches in southeast Oregon with a staff of 24. Manager Berry Anderson believes it takes good people to make the ranch work.

By Kindra Gordon

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’m optimistic for the future; the outlook I think is good,” says Berry Anderson of his perspective for the next several years for the beef industry. He pragmatically acknowledges the current “glitch” in the U.S. and global economy, but adds, “We got used to those wonderful calf prices the last couple years, but things still look pretty bright.”

Anderson, who lives near Burns, Ore., is manager for six ranches in southeastern Oregon. The ranches are owned by Larry Williams who operates several ranches in Oregon and Idaho collectively known as Treetop Ranches.

The Oregon ranches Anderson manages encompass 750,000 acres—130,000 acres of which are deeded ground with the balance being public lands owned by the Bureau of Land Management (BLM) and state. About 6,500 cows graze on the ranches, a number that is currently lower than a typical year due to the last few years of drought and fires in the region.

The Treetop cowherd is being developed with genetics from Continental and British breeds. Anderson says, “We’re building a composite herd of SimAngus and Stabilizer cattle.”

The Stabilizer composite includes approximately 25% each of four breeds: Angus, Hereford, Simmental and Gelbvieh.

The ranches calve in the spring, with calves marketed via summer video auctions or direct to AgriBeef. Treetop cattle have established a great reputation and Anderson says, “We have a great relationship with our buyers.”

Presently, Anderson oversees 24 employees and notes, “It takes good people to make the ranch work. We strive to take care of them.”

In spite of his optimism, Anderson calls “environmental

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regulations and government agencies” the biggest challenge he faces as a ranch manager. He states, “Raising cattle is the easy and enjoyable part.”

Looking toward the next 10 years, he believes the escalation of issues related to endangered species and government regulations, as well as continued harassment from extreme environmental groups, will become an increasing challenge for all ranchers – particularly those who rely on public lands to operate. Of present concern to Anderson is a 2.5 million-acre national monument area being proposed in southeast Oregon.

Anderson explains, “That would stifle our entire county.

We are in one of the largest cow producing counties in the U.S. Our economy depends on agriculture, which helps keep communities and schools strong.”

How can the industry combat these challenges? Anderson says, “I spend a huge portion of my time communicating with state and federal agencies and state legislators.” He explains that he and ranch leadership strive to meet at least twice a year with BLM district managers and other influencers and decision makers. “We share with them what we are doing on the ranch, and we put a lot of pressure on them to get information to us on why they are doing what they are doing,” Anderson says.

From his perspective Anderson offers this piece of advice for other ranch owners and managers, “You’ve got to stay in the game all the time.”

During summer 2015, Treetop Ranches hosted King Ranch® Institute for Ranch Management (KRIRM) student Jase Taylor as an intern. Taylor worked to streamline an

A scenic view of Treetop Ranches taken by Jase Taylor while he interned in the summer of 2015.

inventory system tracking cows and AUM’s across Treetop Ranches.

Anderson says the system is working well and has added efficiency to their operation.

Of his internship, Taylor says, he appreciated the opportunity to be mentored by Anderson, as well as the opportunity to gain a better understanding of the opportunities and issues surrounding public lands.

A native of Utah, Taylor’s background was primarily in wildlife programs, but through his undergraduate degree and experience in the KRIRM program, he balanced that with cattle management knowledge. Taylor will graduate in May 2016 and plans to work with Deseret Ranches.

Anderson is no stranger to the KRIRM program. With encouragement from Paul Genho, two of Anderson’s sons and a son-in-law have all graduated from the program over the past decade. His son, Austin, manages four ranches for Deseret in Montana; his son, Tyrell, manages a bison ranching operation in Nebraska; and his son-in-law Les Nunn works with N Bar Ranch at Lewistown, Mont.

Anderson concludes, “I can’t say enough good about the KRIRM program. These kids were all raised on ranches, but the institute program was the icing on the cake. It broadened their knowledge of issues and introduced them to many influential people in the industry. It’s a tremendous program.”

GIS Technology for Ranchers March 14-16, 2016 || Kingsville, Texas

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new lectureship will be offered by KRIRM March 14-16, 2016, focusing on GIS Technology for Ranchers. Held in Kingsville, Texas, this lectureship will provide participants with a multi-level view of locationbased (geospatial) technologies, beginning with a broad overview and continuing through a detailed look at building a system for problem solving.

Instructed by Amy Snelgrove, geospatial/technology manager for Texas A&M Institute of Renewable Natural Resources, the three-day lectureship will discuss how technology is being used to improve management decisions and explore options available to ranch managers for incorporating these technologies into their ranching operations.

“Geospatial technology allows users to have a bird’s eye view of their land,” explained Snelgrove. “The information that can be compiled and visualized with this technology becomes a valuable asset for decision making.”

Snelgrove explained that what was once an expensive technology requiring command line programming skills and significant expertise is now readily available in a more userfriendly and familiar interface, such as Microsoft Office. This lectureship will teach participants how to use the technology and analysis tools in many hands-on exercises using the same types of data and information used in a ranching operation.

“This will allow participants to see first-hand how the technology works, where you would explore, and what kind of answers this technology can provide,” said Snelgrove.

An optional 1-day training on March 16 will be offered to give participants an even deeper understanding of GIS technology. It will cover the basics of ESRI’s ArcGIS

By Ashley Patterson

software, and Snelgrove explained that each participant will work through exercises using the software to answer spatial questions relating to land.

“The [additional 1-day training] is a time for the user to explore the software and see firsthand how it works,” she said.

While Snelgrove believes that each topic that will be discussed in the lectureship is equally as important as the next, she said the most important aspect of the lectureship is the concept of thinking spatially.

“To look at where features sit and how they relate to one another is extremely powerful tool and allows for more effective decision making.”

The fee to attend the GIS technology lectureship is $400, which includes workbook materials, equipment, lunch, and refreshments. For more information, including the agenda, online registration, and a campus map, visit krirm.tamuk.edu/ lectureships/gis or call 361-593-5401. This lectureship counts toward the Texas Farm Credit Certificate in Advanced Ranch Management. A full list of the 2016 lectureships and more about the certificate program can be found at krirm.tamuk. edu/lectureships.

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By Ashley Patterson

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he lectureship series offered by the King Ranch® Institute for Ranch Management (KRIRM) brings current ranching issues and national experts together, offering a first-class learning experience.

To keep the curriculum current and dynamic, lectureship topics vary from year to year. One of the newest lectureships offered in the suite of seven lectureships held in 2016 is the Application of Advanced Genetic Technology in Beef Cattle, a topic that has become increasingly important to many ranching operations.

On Feb. 26-27, 2016, two beef cattle genetics experts, Matt Spangler, Ph.D. and Bob Weaber, Ph.D., will jointly lead the course designed to strengthen the foundational understanding of genetic principles among participants.

Clay Mathis, Ph.D., director of KRIRM, explained keeping up with genetic selection and evaluation innovations and understanding which advancements are practical for a specific operation can be daunting.

“Technology in ranching is evolving fast, and there is no better example of this than genetic technology,” said Mathis.

“We believe that it is important for KRIRM graduate students and stakeholders in our industry to truly understand the new

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technologies that have been developed to aid in the genetic advancement of beef cattle.”

Spangler, associate professor and beef genetics extension specialist at the University of Nebraska-Lincoln, noted that participants of this lectureship will learn the importance of how and when to use genetic improvement tools that exist in the beef industry. One such topic that he believes is important is multiple trait selection. The lectureship will help participants understand genetic selection tools, selection accuracy, and strategies for multiple trait selection.

“There is more than one trait that impacts the profitability of cow-calf enterprises,” said Spangler. “Thus, producers need to select for improvement in multiple traits simultaneously.

We will discuss and illustrate ways to do this and also ways not to do this.”

During the two-day course, other learning objectives include developing breeding objectives by identifying environmental constraints, marketing alternatives, and the economic relevancy of traits; and deciphering performance measures, adjusted data, ratios, and Expected Progeny Difference (EPDs).

“It is important to understand where and how these

technologies are appropriate and practical,” explained Mathis.

“This lectureship will provide that knowledge to attendees and should simplify some of the management decisions regarding genetic selection.”

Weaber, associate professor and cow-calf extension specialist with Kansas State University, noted how genomic

Matt Spangler, Ph.D., has been at UNL since 2008, currently teaching beef cattle merchandising, linear models, and history and perspectives in animal breeding.

Bob Weaber, Ph.D., specializes in cow/calf and beef breeding & genetics, and leads Kansas State University’s nationally-recognized extension program.

technologies are growing in their ability to describe genetic variation in economically important traits. Examples of this will be discussed while studying the application of genomically-enhanced EPDs (GE-EPD) and marker-assisted management in genetic advancement.

“These GE-EPDs have increased accuracy values compared to EPDs based solely on pedigree and performance data,” said Weaber. “Increased accuracy translates to decreased selection risk.”

He further explained that the gains in accuracy are even more valuable for traits that would not be observed until later in life (i.e., longevity), or are very expensive to measure, such as feed intake or carcass merit traits. Participants in this lectureship will learn about the practical use of GE-EPDs and complete hands-on exercises to make selection decisions for a variety of scenarios using GE-EPDs. Like the other lectureships offered by KRIRM, the most valuable component are the real-world scenarios examined that participants could potentially face on their own operations. An interactive sire selection exercise will be included, which will provide the tools necessary for participants to return to their ranch and apply what was learned.

“We will work through scenarios and collectively decide what breed(s) should be included in the breeding program, which traits are economically relevant, and go through the process of sire selection given ranch goals and environmental constraints,” explained Spangler.

For a rancher interested in learning how to leverage the new and advanced genetic tools in the industry, this lectureship will provide that and more.

Weaber believes the topics discussed will be beneficial to participants because the appropriate use of breeding system design and selection strategies allow cattle producers to take advantage of the value of heterosis on production efficiency.

With a greater knowledge of breeding and selection strategies, Weaber explained that participants will also be able to select cattle within a breed for economically relevant traits to increase profitability, sustainability, and efficiency.

“Use of genetic selection tools allows producers to make informed decisions about the genetic merit individual animals may bring to the breeding program,” he said.

With the addition of this lectureship to the 2016 schedule of events, the content of lectureships offered by KRIRM has broadened to better serve the ranching industry. Additional information about this lectureship can be found at krirm. tamuk.edu/lectureships/genetictechnology. The agenda, registration form, and a campus map are available for download. Online registration is also available, or call 361593-5406 to register. This lectureship counts toward the Texas Farm Credit Certificate in Advanced Ranch Management. A full list of the 2016 lectureships and more about the certificate program can be found at krirm.tamuk.edu/lectureships.

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By Ashley Patterson

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t is a commitment that King Ranch® Institute for Ranch Management (KRIRM) students do not take lightly, nor without the knowledge that it will forever change their future career paths.

This commitment, which sometimes includes moving thousands of miles away from their comfort zone, is a twoyear master’s in ranch management program at Texas A&M University-Kingsville (TAMUK). For three KRIRM students, it is nearing the end of a journey that was highly anticipated two years ago and now greatly appreciated. In May 2016, KRIRM will graduate three students who will join the ranks of 29 KRIRM alumni.

Daniel Dalton-Ramona and Lee Bass Endowed Fellow

A sixth-generation rancher, Daniel Dalton came to KRIRM from Nebraska, but was born and raised in Idaho, learning the ranching lifestyle as soon as he could walk alongside his father. Growing up in such an environment, his family taught him every day about land, livestock, and the past generations of ranchers working to survive on their operations. This upbringing, like so many other ranching families, gave Dalton a love for agriculture that he works to instill in his own family.

“It gave me the appreciation of being raised on a working ranch and why I chose to raise my family on a ranch to learn values of hard work and a job well done,” said Dalton.

Dalton began his educational career in 2006 at Utah State University. In 2010, he earned his bachelor’s degree in agricultural systems and technology-agribusiness emphasis with minors in agricultural economics and animal science.

He continued to work in the ranching industry in Utah throughout his college years, including completing an internship at Deseret Cattle & Citrus in Florida that taught him a completely different way of ranching in a completely different environment than what was familiar to him.

His next venture, after completing the internship in Florida and graduating from Utah State University, took him to the Sandhills of Nebraska. It was there that Dalton worked for three years on Rex Ranch as a herdsman on the Eldred Unit. Dalton’s fourth year with Rex Ranch earned him a promotion to foreman of the 60,000-acre Abbot unit where he supervised two herdsmen and an intern while he also 8 I Winter 2016 I KRIRM

managed a small herd.

Even though working on ranches in different environments from the mountains of Utah seemed intimidating, Dalton looked back to those experiences knowing it prepared him for KRIRM and his future career.

“Working for those ranches opened up doors to meet individuals that I would have never met had I stayed in my corner of the world.”

One challenge that Dalton faced when making the move to south Texas to complete the KRIRM master’s program was uprooting his family and temporarily leaving the active ranch life. Even though Dalton misses the day-to-day responsibilities of living on a working ranch, he recognized the need to take advantage of the opportunities only KRIRM provides.

“My father told me to never stop learning, whether that learning comes in the form of formal or non-formal education,” recalls Dalton. “He always told me that education costs. It can be a tuition fee or a learning curve on the ranch, but it costs to learn.”

Dalton took that advice as he pursued his master’s degree in ranch management. Through the class projects and ranch specific projects, he improved his knowledge of finance and how it applies to ranching. The real-life questions he and other students researched and answered for KRIRM ranching partners, such as King Ranch, Inc., was a one-of-a-kind and valuable experience for Dalton.

Now, Dalton will take what he learned from Utah, Nebraska, Florida, and KRIRM and return to Nebraska excited for the future of improving ranches and staying active in roles that will impact the nation’s beef supply.

Tom Davis-Four Sixes Endowed Fellow

Even though he is a Texas native, Tom Davis is no stranger to the diversity of ranching operations and the industry itself.

Davis was born and raised on a dairy farm north of Fort Worth, Texas. Working with his grandfather and father, Davis witnessed their family operation grow into a lucrative business that eventually led them to raise beef cattle in Boyd, Texas.

Davis attended Texas Tech University studying agriculture, and it was during that time his ranching education was

greatly enhanced as he interned at the R.A. Brown Ranch in Throckmorton, Texas. After a short time working for a wind energy company, Davis returned to the family ranch to farm wheat and manage the cow-calf herd. Day jobs on Fort Worth-area ranches taught Davis many skills as a working cowboy and manager.

While farming wheat and building a commercial herd in Boyd, Davis decided to pursue the ranch management program at KRIRM. “I came into the program with the desire to further improve my business skills,” explained Davis. “Now, I feel that the financial components in managing a ranch are without a doubt my biggest strengths.”

Davis contributes this success in learning about the financial aspects of ranching to every class and ranch project completed during his time at KRIRM. Throughout the two years, students are assigned individual and group projects that involve researching real-life ranching issues, often with a strong emphasis on accounting and finance.

“Those components of the degree program are the most impressive part of the institute,” said Davis. “It prepares you with the necessary tools to be an important part of any ranching operation.”

The jobs Davis held prior to enrolling at KRIRM greatly prepared him to deal with the ever-changing environment of the institute. He explained how situations at the institute changed from week to week, whether it was working on class projects, attending a trade show or lectureship, or visiting ranches. The transition into each situation was greatly helped by his prior experiences.

“One week we were learning new accounting software in Kingsville, and the next week I was horseback in south Florida.” Now, the transition from the institute back into a ranch manager career doesn’t seem so daunting.

As Davis hopes to pursue his ranching career in west Texas, he leaves KRIRM with a greater knowledge of the diversity of both the ranching and beef industries. Davis said he learned just as much about this diversity from his fellow KRIRM classmates as he did from the classes and trips.

Taylor and Davis at the 2015 systems thinking lectureship.

Dalton interned in Arizona for Johnson Livestock under the direction of owner Travis Johnson.

Group picture on previous page, from left to right: Tom Davis, Daniel Dalton, and Jase Taylor.

Jase Taylor-Clement Family Endowed Fellow

Jase Taylor is the class of 2016’s wildlife enthusiast; growing up in Utah, he learned at an early age to appreciate the range that wildlife call home, even enjoying his summers and weekends as a big game and fly fishing guide on Deseret Land & Livestock in north east Utah.

In 2009, an invitation to attend a management training program with AgReserves, Inc. opened up new doors for Taylor when he realized his dream involved more than wildlife. Now, with cattle in the mix, Taylor was eager to learn how wildlife, cattle, and range all worked in synergy.

He graduated from Brigham Young University (BYU) with a bachelor’s degree in plant and animal science. During his time at BYU, Taylor earned many internship opportunities with Deseret in Florida and Kansas, and with Elberta Valley Ag in Utah. These internships exposed him to commercial cow-calf, heifer development, feedyard processing and health, dairy maternity and health, and artificial insemination operations.

Taylor’s most recent position was a cattle unit foreman with Desert Cattle & Citrus in Florida where he managed a 2,500-head commercial cow-calf unit. With the desire to continue his ranching education, Taylor pursued the program at KRIRM that he said eventually stretched him far from his comfort zone and gave him the ability to think and learn at a higher level.

“The curriculum helped me become versed in topics such as accounting, finance, wildlife management, range management, animal science, as well as a broad base of topics offered through projects and lectureships,” explained Taylor.

The broad range of the KRIRM curriculum also gives students external learning opportunities away from the classroom. These experiences were the most memorable for Taylor, as he noted that upon completing his thesis, he will have been involved in projects from as far west as Oregon to as far east as Florida.

“The program exposes you to CEO’s, VP’s, and GM’s who are operating the most diverse ranches in the country today,” said Taylor. “I felt that KRIRM was the best use of two years to help me in my aspirations to become more qualified to manage a complex operation that places a large emphasis on both cattle and wildlife enterprises.”

Taylor will graduate from KRIRM grateful for the mentorship and relationships formed with the KRIRM faculty and students, and also from the managers he met during class projects, lectureships, and most importantly his internship at Tree Top Ranches in eastern Oregon. Taylor’s mentors taught him how important it is to learn from managers and influentials at diverse ranches, and Taylor hopes one day he can return the favor to younger generations who desire to be part of something bigger.

Congratulations and good luck to Daniel Dalton, Tom Davis, and Jase Taylor.

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Continued from page 3

Commit to Lifelong Learning

Upcoming Events February 26-27, 2016

Application of Advanced Genetic Technology in Beef Cattle

March 14-16, 2016

GIS Technology for Ranchers

May 16-18, 2016

Richard Mifflin Kleberg, Jr. Family Lectureship on Equine Management

June 17-18, 2016

Strategic Planning Lectureship Ardmore, Oklahoma

Visit krirm.tamuk.edu, or follow us on Facebook and Twitter to learn more about our upcoming events and program.

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Holt, the Holt Cat® Symposium on Excellence in Ranch Management has been the showcase annual event for 12 years. While working towards the vision during the first few years, the KRIRM Management Council and other supporters wanted to expand the institute’s outreach to the industry. The idea of endowed lectureships came to fruition, allowing KRIRM to provide even greater knowledge transfer to the ranching industry through workshops held in Kingsville. Soon after, the Texas Farm Credit Certificate in Advanced Ranch Management program was created with a substantial resource pledge from Texas Farm Credit. With this support, we were able expanded our offering of rancher-focused educational opportunities. To date, the outreach efforts have yielded almost 4,000 event registrations by residence of 36 states and five countries. We have awarded the Texas Farm Credit Certificate in Advanced Ranch Management to 91 individuals from 13 states.

In 2014, we expanded our outreach efforts again with the initiation of the KRIRM Excellence in Ag Leadership program. We believe that developing the next generation of leaders is among the strongest leverage points for our industry, and the National Cattlemen’s Beef Association (NCBA) shares that view. Partnering with NCBA, we select the highest potential leaders in the beef industry from across the nation to develop leadership skills alongside KRIRM graduate students in the two-year program.

Today, KRIRM is stronger than ever. We are achieving the vision, but we know we can do even more for this great industry. However, to continue our growth while attaining excellence in all efforts we embark upon, we need more manpower on the KRIRM team. We are very excited to announce that in 2016 KRIRM will fill a new endowed position, the Paul C. Genho Endowed Chair in Ranch Management. This position is named to honor one of our greatest supporters, Dr. Paul C. Genho.

We received commitments and donations fulfilling 60 percent of the needed endowment, and are currently seeking the remaining financial support to endow the position in perpetuity.

In addition to the new position, KRIRM will broaden our outreach subject matter by adding Application of Advanced Genetic Technology in Beef Cattle and Geographic Information Systems to our lectureship topics. We are enthusiastic for what the future holds and will continue to expand the impact of KRIRM for the benefit of the ranching industry.

Testimonials of the

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NON PROFIT ORG U.S. POSTAGE PAID 700 University Blvd, MSC 137 Kingsville, Texas 78363

Strategic Planning Lectureship June 17-18, 2016 || Noble Foundation Pavilion || Ardmore, Oklahoma We are pleased to announce that our strategic planning lectureship will be held jointly with The Samuel Roberts Noble Foundation in Ardmore, Oklahoma. The Noble Foundation is a nonprofit institute that assists farmers and ranchers, and conducts plant science research and agricultural programs to enhance agricultural productivity regionally, nationally, and internationally.

The strategic planning lectureship will teach participants the importance of planning for the future of their ranch and how to implement the Balanced Scorecard approach for performance monitoring. For more details about this lectureship—including the agenda, registration links, and maps—visit krirm.tamuk.edu/lectureships/ strategicplanning. To learn more about the Noble Foundation and its programs, visit noble.org.

Participants and instructor Ralph Smith at the 2015 Strategic Planning Lectureship.