2025 Impact Book

Impact Book AN INSIDE LOOK AT THE IMPACT OF YOUR PURCHASES

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WWW.KINDCOTTON.COM

OUR MISSION

1 million books to kids!

Kind Cotton was created by Kaitlin Johnstone, a teacher, and her husband Kevin with a mission to create a truly kind world.

We believe kindness must be rooted in justice & action. We believe in challenging one another to do better. We believe in using our voice to ignite change.

Every purchase of our impactful clothing and accessories provides an inclusive book directly to a child.

Thanks to your purchases we’ve provided...

2018

2019

288 1,857

2017

6,246

2020

2021

2022

2023

2024

2025

15,092 18,299 54,653 45,470 38,728 70,891

253,457 books to kids

BEHIND THE DONATIONS A look inside our 70,000+ book donations in 2025 57

JACK H.

410 KARI W.

52

JUSTIN C.

58

TRISTAN R. Most l tfu Impac s

Most Impactful Customers

Books Donated

48

46

39

HILLARY W.

*special shoutout to Heather & Lucas J. who sponsored books for 2 entire schools!

38

ADRIENNE W.

42

LISA K.

JENNIFER M.

ALLISON W.

38

AMANDA S.

ct Produ

10,113 BOOKS DONATED

7,628

2,787

2,659

2,072

BOOKS DONATED

BOOKS DONATED

BOOKS DONATED

BOOKS DONATED

#1

#2

7,070 books

#4

#3

3,380 books

Most ul Impactf s e t a t S

#5

3,180 books 3,187 books

3,121 books

Most d te Donae l t Ti s #1

#2

#3

Other 17.3% BIPOC 31.4%

Books Donated by Theme

#5

Customers who donated at least 1 book in 2025

Mental Health/SEL 18.4%

Disability 7.1%

32,249 82% #4

Spanish 10.4% LGBTQ+ 8.2%

Book donations to children receiving free/reduced lunch

SCHOOLWIDE EVENTS

WHERE THE BOOKS WENT

We donated copies of Kindness Is to 10 schools in 2024.

Every child received a copy!

FREE BOOK FAIRS

WHERE THE BOOKS WENT

We hosted one every month of the 2025 school year even during the summer!

OTHER BOOK EVENTS

WHERE THE BOOKS WENT

We helped 7 schools in LA rebuild their classroom libraries after the wildfires, helped a local LGBTQIA+ youth center start a lending library, and donated to other various nonprofits and school events.

IN PERSON EVENTS

WHERE THE BOOKS WENT

Kaitlin was the Keynote speaker for the Michigan Library Association annual conference and also hosted various speaking engagements and book readings at local elementary schools.

OTHER IMPACT

LGBTQ+ RIGHTS

In 2025 we sent over 6,000 books to Pride events, LGBTQIA+ youth centers, Pride proms, etc.

OTHER IMPACT

DEFENDING PUBLIC MEDIA

We donated over $1,000 to PBS and NPR to support public media and broadcasting.

OTHER IMPACT We donated over $1,500 to Immigrant Defenders Law Center to help support immigrant rights

IMMIGRANT RIGHTS

OTHER IMPACT

DISABILITY RIGHTS

We have donated over to The ARC Livingston, a nonprofit that empowers people with developmental disabilities and their families to ensure that they as citizens are valued, and can participate fully in their community.

OTHER IMPACT

FOOD INSECURITY

We donated food to a local school pantry when families lost SNAP benefits, feeding over 26 families

BOOK MENTORSHIP & PUBLISHING We helped publish 3 books in 2025!!!

I Said NO to Hugs All Through the Crown Carter’s Courage

THANK YOU HELP US CREATE MORE IMPACT: WWW.KINDCOTTON.COM INFO@KINDCOTTON.COM @KINDCOTTON.COM