Impact Book AN INSIDE LOOK AT THE IMPACT OF YOUR PURCHASES
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WWW.KINDCOTTON.COM
OUR MISSION
1 million books to kids!
Kind Cotton was created by Kaitlin Johnstone, a teacher, and her husband Kevin with a mission to create a truly kind world.
We believe kindness must be rooted in justice & action. We believe in challenging one another to do better. We believe in using our voice to ignite change. Every purchase of our impactful clothing and accessories provides an inclusive book directly to a child.
Thanks to your purchases we’ve provided...
2018
2019
288 1,857
2017
6,246
2020
2021
2022
2023
2024
2025
15,092 18,299 54,653 45,470 38,728 70,891
253,457 books to kids
BEHIND THE DONATIONS A look inside our 70,000+ book donations in 2025 57
JACK H.
410 KARI W.
52
JUSTIN C.
58
TRISTAN R. Most l tfu Impac s
Most Impactful Customers
Books Donated
48
46
39
HILLARY W.
*special shoutout to Heather & Lucas J. who sponsored books for 2 entire schools!
38
ADRIENNE W.
42
LISA K.
JENNIFER M.
ALLISON W.
38
AMANDA S.
ct Produ
10,113 BOOKS DONATED
7,628
2,787
2,659
2,072
BOOKS DONATED
BOOKS DONATED
BOOKS DONATED
BOOKS DONATED
#1
#2
7,070 books
#4
#3
3,380 books
Most ul Impactf s e t a t S
#5
3,180 books 3,187 books
3,121 books
Most d te Donae l t Ti s #1
#2
#3
Other 17.3% BIPOC 31.4%
Books Donated by Theme
#5
Customers who donated at least 1 book in 2025
Mental Health/SEL 18.4%
Disability 7.1%
32,249 82% #4
Spanish 10.4% LGBTQ+ 8.2%
Book donations to children receiving free/reduced lunch
SCHOOLWIDE EVENTS
WHERE THE BOOKS WENT
We donated copies of Kindness Is to 10 schools in 2024. Every child received a copy!
FREE BOOK FAIRS
WHERE THE BOOKS WENT
We hosted one every month of the 2025 school year even during the summer!
OTHER BOOK EVENTS
WHERE THE BOOKS WENT
We helped 7 schools in LA rebuild their classroom libraries after the wildfires, helped a local LGBTQIA+ youth center start a lending library, and donated to other various nonprofits and school events.
IN PERSON EVENTS
WHERE THE BOOKS WENT
Kaitlin was the Keynote speaker for the Michigan Library Association annual conference and also hosted various speaking engagements and book readings at local elementary schools.
OTHER IMPACT
LGBTQ+ RIGHTS
In 2025 we sent over 6,000 books to Pride events, LGBTQIA+ youth centers, Pride proms, etc.
OTHER IMPACT
DEFENDING PUBLIC MEDIA
We donated over $1,000 to PBS and NPR to support public media and broadcasting.
OTHER IMPACT We donated over $1,500 to Immigrant Defenders Law Center to help support immigrant rights
IMMIGRANT RIGHTS
OTHER IMPACT
DISABILITY RIGHTS
We have donated over to The ARC Livingston, a nonprofit that empowers people with developmental disabilities and their families to ensure that they as citizens are valued, and can participate fully in their community.
OTHER IMPACT
FOOD INSECURITY
We donated food to a local school pantry when families lost SNAP benefits, feeding over 26 families
BOOK MENTORSHIP & PUBLISHING We helped publish 3 books in 2025!!! I Said NO to Hugs All Through the Crown Carter’s Courage
THANK YOU HELP US CREATE MORE IMPACT: WWW.KINDCOTTON.COM INFO@KINDCOTTON.COM @KINDCOTTON.COM