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The Ascott Limited 2026 Brochure

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Global Living with Unlimited Possibilities


Partner with Us to Unlock Growth Opportunities

At The Ascott Limited (Ascott), we are committed to unlocking the full potential of your property, driving exceptional growth through our innovative flex-hybrid model and multi-typology brand strategy. Whether it’s a new-build or conversion, management or franchise, we offer a one-stop solution tailored to your needs. From serviced residences, hotels and resorts to social living properties and branded residences, partnering with Ascott means driving sustained success and maximising long-term value for your investment. >1,000 properties* 16 brands

>230 cities across >40 countries

Central Asia

Europe

USA

15 properties (5.9k keys)

1 property (0.1k keys)

64 properties (8.8k keys)

East Asia

Middle East, Africa & Türkiye

43 properties (6.3k keys)

335 properties (68.6k keys)

South Asia 27 properties (6.5k keys)

Southeast Asia

356 properties (68.8k keys)

Australasia

206 properties (16.9k keys)

*Note: Figures as of 30 June 2026 Includes Managed, Franchised, Leased, Owned and Other properties (including those under funds and JVs)

We Enrich Global Living

With over 40 years of expertise, Ascott is a trusted global leader in hospitality with diverse accommodation offerings across a portfolio of award-winning brands. With fast-expanding presence worldwide, we are driven by a vision to enrich global living with heartfelt experiences, delivering stay experiences beyond the ordinary. A Brand for Every Traveller

Resilient Business Model

In a world where every journey is unique, our portfolio of brands meets a wide range of travel purposes and lengths of stay – empowering travellers with choices and ensuring that your development features the optimal brand and typology mix to meet market demand and guest expectations.

Building on our leadership in extended stays, our innovative flexhybrid operating model is designed to serve transient, short stays as well as extended long-stay demand. This dynamic approach ensures agility across diverse markets and resilience through shifting demand cycles across different segments and geographies.

One-stop Management Solution

Extensive Network of In-market Support

With comprehensive end-to-end support that ensures seamless implementation across every property, our robust ecosystem and operational solutions provide exceptional value by driving revenue and enhancing efficiencies.

Backed by deep in-market expertise, Ascott’s operationally-ready teams, led by Regional and Country General Managers, deliver tailored solutions that bring conversion projects live in as little as 30 days.


Our One-Stop Management Solution

Bringing value to our Owners through our layers of expertise Accommodation Types

Hotels & Resorts

Serviced Residences

Social Living

Branded Residences

Longevity Wellness

Management expertise across different accommodation types.

Operational Solutions

Management Agreements

Flexibility depending on owner objectives.

The Ascott Advantage

Franchise Agreements

Brands

Sales, Revenue & Distribution

Marketing

A Diverse Portfolio of Iconic & Dynamic Brands

Global Sales, Revenue & Reservation Management

Comprehensive Commercial Marketing Solutions

Loyalty

In-market Expertise

People

Ascott Star Rewards

Operations Excellence

Bringing Hospitality Talent Together

The Ascott Advantage

A powerhouse of tailored commercial and operational advantages designed to fuel your property’s performance Brands Iconic & Dynamic Brands with High Adaptability Our portfolio of multi-typology brands caters to every type of guest, adapting across different typologies, from select to full-service operations, to meet a wide range of travel purposes and lengths of stay.

Sales, Revenue & Distribution Robust Sales & Distribution Network with Cutting-edge Revenue Management System Maximising every property’s topline revenue, our global sales network, revenue management and distribution systems leverage best-in-class strategies to achieve an optimal balance of short and extended stays.

Marketing Comprehensive Brand & Commercial Marketing Solutions By harnessing strategic partnerships, innovative AI and digital capabilities, our integrated approach to brand, communications and channel marketing ensures strong brand visibility, engagement and direct revenue performance through DiscoverASR.com and the Ascott Star Rewards mobile app.

Loyalty Experiential Rewards Beyond the Stay Ascott Star Rewards (ASR) offers direct access to a fast-growing, highly-engaged member base. With straightforward points earning, flexible redemptions and benefits tailored to extended stays, ASR keeps members returning with rewards that go beyond the stay.

In-market Expertise Operations Excellence with Every Development Milestone Made Right From pre-opening support to ongoing management, our team partners with you every step of the way, following a proven, well-defined process tailored to different markets and project requirements including conversions, adaptive-reuse and new build.

People Shaping Future-ready Talent Our people are at the heart of our success. Through the Ascott Global Academy for Excellence, we invest in a talent development framework that empowers associates to deliver exceptional, heartfelt guest experiences. This leads to stronger operations, higher guest satisfaction, and sustained growth for our owners.


Partner with Us in

CHINA 262

Properties

53.7K

Units

50

Cities

Accelerating Growth in China

With its China headquarters in Shanghai and regional offices in Beijing, Chengdu and Guangzhou, Ascott manages a portfolio of over 260 properties across the country through management and franchise partnerships. We continue to accelerate our asset-light growth, leveraging our proven capabilities across diverse accommodation types, and first-hand experience in the C-REIT market as the first international hospitality company recognised by regulators as the operator of a C-REIT lodging asset.

Tailored Solutions for Every Market

Anchored by our brand promise 'Stay Your Way', our versatile multi-typology brand strategy enables us to seamlessly adapt our awardwinning brands across a wide range of accommodation types, from hotels and resorts to serviced apartments, long-stay apartments and branded residences. Backed by strong Sino-Singapore ties and deep in-market expertise, we are fully committed to embracing the Chinese market, respecting its unique dynamics and delivering tailored, locally-attuned solutions. Branded Residences Building on our longstanding reputation for delivering luxury hospitality living, we are expanding our branded residences portfolio in major gateway destinations throughout the country. In China, we have signed our first branded residence in Shenzhen, an economic powerhouse and city neighbouring Hong Kong.

Full-service Hotels/Resorts with F&B and MICE Facilities We continue to grow our hotel portfolio by adding full-service hotels with food and beverage and MICE facilities, building on our strong track record of operating similar properties in tier-1 cities and key regional hubs in China. In Sanya, a renowned beachfront resort destination that draws visitors from around the world, we manage Ascott Dadonghai Bay Sanya.

Franchise Opportunities Our comprehensive franchise solution empowers franchisees to retain ownership while leveraging our global distribution network, commercial engines and operational expertise. Since May 2025, we have secured multiple franchise partnerships across eight key markets, including Shanghai, Shenzhen, Xi’an, Qingdao, Hangzhou, and Wuxi, while building a franchise support infrastructure tailored specifically to the Chinese market.


Ascott Raffles City Chongqing | No. of Keys: 201

Citadines Nanhai Foshan | No. of Keys: 200

重庆雅诗阁来福士服务公寓 | 201套单元

佛山馨乐庭南海公寓酒店 | 200套单元

Oakwood Suites Chongli | No. of Keys: 136

Somerset Baitang Suzhou | No. of Keys: 194

崇礼奥克伍德优阁酒店公寓 | 136套单元

苏州盛捷白塘金融港服务公寓 | 194套单元

Hong Yuan Hotel by The Crest Collection | No. of Keys: 261

lyf Dayanta Xi’an | No. of Keys: 168

海口鸿园酒店公寓 • 雅诗阁臻选 | 261套单元

西安lyf大雁塔酒店 | 168套单元


Partner with Us in

JAPAN

25

Properties

3.1K

Units

5

Cities

Japan Growth Strategy

Japan remains one of the world’s most attractive hospitality markets, supported by strong inbound tourism recovery, a stable investment climate, and rising demand for diverse, premium lodging experiences. Following the record-breaking influx of over 42 million international visitors in 2025, driven in part by landmark events like the Osaka-Kansai Expo 2025, demand continues to expand beyond key cities such as Tokyo, Osaka, and Kyoto, reaching resort and regional destinations rich in cultural appeal. Building on these trends, Ascott is extending its reach beyond major urban centres with flexible accommodation solutions powered by our flex-hybrid model, catering to evolving guest preferences while driving value for owners. Our strong multi-brand portfolio — including Ascott, Oakwood, Citadines, lyf, and Somerset — serves a wide spectrum of travellers. Looking ahead, we will introduce The Crest Collection, our luxury and upper-upscale brand, to Japan with a flagship Tokyo property opening in 2029, underscoring our commitment to distinctive, experience-led developments that deliver sustainable growth. Building on Urban Strength Ascott Japan has built a strong network across major urban centres, creating a solid foundation for future growth. This presence enables strong synergies as we expand into other cities, resort destinations, and regional markets rich in cultural content. As travel trends shift towards more experiential and flexible stays, we will leverage this network to introduce multi-typology developments — from resorts and social living to long-stay and lifestyle offerings — offering guests greater choice while driving sustainable growth and long-term value for our partners.

Seamless Conversions, Accelerated Openings With a team of 70 experienced professionals across sales, marketing, revenue management, distribution, finance, and HR, Ascott Japan provides end-to-end support for rebranding and quick conversions. Leveraging our deep expertise and multi-typology approach, we deliver tailored solutions that enable seamless transitions and smooth openings in a short timeframe, helping owners unlock value quickly and capture market opportunities.

Franchise Opportunities Our comprehensive franchise solution empowers franchisees to retain ownership while leveraging our global distribution network, commercial engines, and operational expertise. In Japan, we aim to deepen our presence by partnering with owners to introduce our brands in prime urban centres, regional cities, and resort destinations, delivering flexible and scalable growth opportunities.


Oakwood Premier Tokyo | No. of Keys: 120

lyf Ginza Tokyo | No. of Keys: 140

Citadines Namba Osaka | No. of Keys: 313

Ascott Marunouchi Tokyo | No. of Keys: 130

Citadines Harbour Front Yokohama | No. of Keys: 242

lyf Shibuya Tokyo | No. of Keys: 200


Partner with Us in

SINGAPORE & PHILIPPINES

Somerset Alabang Manila

Somerset Clarke Quay Singapore

25

Properties

4K Units

1City

Singapore Growth Strategy

Since pioneering Asia’s first international-class serviced residence in Singapore in 1984, Ascott has grown into one of the country’s leading hospitality players. With a portfolio spanning serviced residences, hotels and social living properties, we are well positioned to serve diverse traveller needs across short and extended stays. Our growth strategy focuses on conversions, expanding our midscale portfolio and capturing rising demand for extended stays.

32

Properties

6.5K Units

9Cities

Philippines Growth Strategy

With the Philippines’ largest network of hotels and serviced residences, Ascott has established a market-leading presence across the country's key gateway cities and emerging destinations. Leveraging our scale, extensive operating platform and deep in-market expertise, we continue to unlock conversion opportunities and expand our portfolio of full-service hotels and resorts.

Conversions Conversions present a compelling avenue for growth, enabling faster market entry especially in a land-constrained market. Backed by over 40 years of operational expertise in Singapore, we deliver tailored solutions that help owners unlock value through repositioning.

Full-service Hotels with F&B and MICE Facilities We continue to grow our portfolio of full-service hotels that offer dining options and MICE facilities. Flagship properties such as Ascott Bonifacio Global City Manila and Citadines Bay City Manila showcase our ability to serve business, MICE and leisure demand.

Midscale Hotels With growing demand for quality midscale accommodation, we are expanding our brand offerings to meet evolving market needs. Our upper-midscale and midscale brands, including Citadines, HARRIS and Yello, allow us to cater to a wider range of travellers and market opportunities.

Conversions Backed by extensive in-market expertise, our established conversion framework and flex-hybrid operating model enable us to efficiently reposition existing assets and unlock value for owners, as exemplified by Ascott Makati.

Extended Stay Solutions Singapore continues to see strong momentum in serviced apartment development, supported by demand for flexible, extended-stay accommodation. Ascott’s proven track record as a pioneer in the sector positions us to help owners to capture opportunities in this resilient market.

Key Resort Destinations Resort destinations are an increasingly important part of our growth strategy in the Philippines. We are strengthening our resort presence in markets such as Cebu and Siargao, with Citadines Mactan Cebu Resort slated to open in 2028 and the upcoming Balai Dajao by Preference Hotels, which will introduce the Preference brand to the Philippines.


Citadines Science Park Singapore | No. of Keys: 250

lyf Chinatown Singapore | No. of Keys: 90

Oakwood Premier Raffles Place Singapore | No. of Keys: 299

Citadines[Property Bay CityName] Manila| |No. No.ofofKeys: Keys:XXX 212

Somerset ValeroName] Makati| |No. No.ofofKeys: Keys:XXX 182 [Property

AscottName] Makati| |No. No.ofofKeys: Keys:XXX 362 [Property


Partner with Us in

THAILAND & INDONESIA

Oakwood Magelang

Ascott Abov Patong Phuket Resort

31

Properties

7K Units

6Cities

Thailand Growth Strategy

With 28 properties in operation and three more in the pipeline, Ascott continues to pursue asset-light growth in Thailand, partnering with owners and developers across serviced residences, hotels, resorts and branded residences. Backed by our global brands, distribution network, loyalty ecosystem and strategic partnerships, we are well positioned to help owners unlock value across Thailand’s leading business and leisure destinations.

159

Properties

26.1K Units

22 Cities

Indonesia Growth Strategy

Drawing on 30 years of in-market expertise across the archipelago, Ascott has built a strong presence across Indonesia's diverse hospitality landscape. Beyond established gateway cities, we see growing opportunities in emerging urban and resort destinations, leveraging our deep local knowledge to deliver tailored solutions and distinctive hospitality experiences shaped by the character, culture and needs of each market.

Branded Residences Ascott is bringing its branded residence proposition to Thailand’s most sought-after gateway and resort destinations. Residences at Ascott Abov Patong Phuket mark a significant milestone as our first branded residence development in Phuket, combining elevated island living with Ascott's trusted hospitality expertise.

Emerging Cities As economic and tourism activity spreads across the archipelago, emerging cities are becoming increasingly attractive hospitality markets. Recent signings in Labuan Bajo, Yogyakarta (Jogja) and Magelang underscore our focus on high-potential destinations, alongside continued opportunities in Batam and Bali.

Key Resort Destinations Pattaya and Phuket are key growth markets within Ascott's resort strategy, supported by strong leisure demand and international appeal. Building on the success of Somerset Pattaya, we are strengthening our resort footprint with the upcoming Ascott Abov Patong Phuket Resort.

Upscale Brands We continue to strengthen our upscale portfolio to meet growing demand for premium accommodation. Supported by well-established brands such as Oakwood and Somerset, we have built a strong pipeline of upscale properties, including Oakwood Magelang and Somerset Nagoya Batam.

Full-service Hotels with F&B and MICE Facilities Ascott's full-service hotels cater to demand across Thailand's key business and tourism markets. From existing properties in Bangkok and Sri Racha to the upcoming Oakwood Central Hat Yai, these hotels combine quality accommodation, dining and MICE facilities, appealing to corporate, group and leisure travellers.

Key Resort Destinations Indonesia's leading resort destinations continue to offer strong growth potential. We are expanding our footprint in destinations such as Bali and Labuan Bajo, with upcoming openings including Oakwood Premier Jimbaran Beach Bali and lyf Labuan Bajo, positioning us to capture growing leisure demand.


Ascott Thonglor Bangkok | No. of Keys: 451

Somerset Pattaya | No. of Keys: 324

Oakwood Hotel & Residence Sri Racha | No. of Keys: 458

Oakwood [Property Yogyakarta Name] | |No. No.ofofKeys: Keys:XXX 124

Harris Hotel & Convention [PropertySerpong Name] | |No. No.ofofKeys: Keys:XXX 282

YELLO Hotel Harbour Bay Batam | No. of Keys: 126


Partner with Us in

VIETNAM & MALAYSIA Image placeholder

Ascott Star KLCC Kuala Lumpur

Ascott Tay Ho Hanoi

44

Properties

12.2K Units

14 Cities

Vietnam Growth Strategy

Ascott is accelerating its expansion in Vietnam, deepening its presence in key gateway cities such as Hanoi, Ho Chi Minh City and Hai Phong, while expanding into high-growth leisure destinations including Phu Quoc and Da Nang and emerging markets such as Quy Nhon. With a proven track record across luxury hotels, serviced residences, resorts and social living properties, we are well placed to help owners capture opportunities arising from Vietnam’s robust tourism growth and rising business travel demand.

45

Properties

11.1K Units

Malaysia Growth Strategy

Backed by a diversified brand portfolio and proven operating expertise, Ascott continues to expand its presence across Malaysia through serviced residences, full-service hotels, lifestyle properties, resorts and branded residences. Growth is focused on key markets nationwide, including Kuala Lumpur, Penang, Johor Bahru and East Malaysia, spanning midscale to luxury segments.

Key Resort Destinations

Collection Brands

Full-service Models with F&B and MICE Facilities

Upper Midscale Hotels

Ha Long and Sam Son are strategic additions to Ascott's growing resort portfolio in Northern Vietnam, with properties such as Oakwood Ha Long and Lasong Hotel & Villas Sam Son by The Unlimited Collection. Together with our presence in established leisure destinations such as Da Nang and Phu Quoc, these additions further diversify our geographic footprint and strengthen our presence in Vietnam’s key leisure markets.

We continue to expand into full-service hotels and resorts with food and beverage offerings and integrated MICE facilities, supporting Vietnam’s rising demand for business travel, corporate events and destination gatherings. Strategically located properties such as Ascott Tay Ho Hanoi and HARRIS Resort Cam Ranh enable us to deliver comprehensive hospitality experiences while driving long-term growth across multiple travel segments.

12 Cities

Collection Brands enable owners to preserve a property's unique character while leveraging Ascott's global platform, commercial capabilities and operational expertise. Notable examples include: • The George Penang by The Crest Collection • 1926 Heritage Hotel Penang by The Unlimited Collection

Strong demand for upper-midscale accommodation continues to driving conversion opportunities, offering owners a faster path to market and stronger returns. • Recent opening: Harris Hotel & Conventions Sunshine Penang • Upcoming properties: • Harris Kulim Kedah (2027) • Citadines Langit Kuching (2029)


Oakwood Ha Long | No. of Keys: 86

Lasong Hotel & Villas Sam Son by The Unlimited Collection | No. of Keys: 482

Ascott Tay Ho Hanoi | No. of Keys: 1167

1926 Heritage Hotel Penang by The Unlimited Collection | No. of Keys: 78

Ascott Residences Batu Ferringhi Penang | No. of Keys: 99

Harris Hotel & Conventions Sunshine Penang | No. of Keys: 284


Empowering Hospitality with Sustainability As a trusted global name in hospitality, we are committed to extending our culture of care and hospitality to the people and environments we interact with through our business and across our supply chain. As a testament to our efforts, Ascott has received Global Sustainable Tourism Council (GSTC)-Committed status. With the support of our people and strong alliances forged with like-minded partners along our journey, we seek to deliver on this promise through our sustainability programme, Ascott CARES, which is centred around five fundamental pillars of Community, Alliance, Respect, Environment and Supply chain – ensuring long-term sustainability for both our business and yours.

Explore a partnership with us business.development@the-ascott.com

www.discoverasr.com/en/the-ascott-limited/hotel-development


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