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Celebrating America’s SEPTEMBER 25–27, 2018 | INDIAN-







Enjoying the Outdoors ...for Sixty Years!


NSOR O P S D U PRO PA 2019 NR unity ild Comm u B s k r a P

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Come to Baltimore. Come be inspired. This September, 8,000 people who are passionate about parks and recreation, conservation, health, landscape architecture, city planning and making communities great places to live will converge on Baltimore for energetic networking activities, inspirational education sessions and an inside look at the latest products for the field at the 2019 NRPA Annual Conference.






REGISTRATION HOURS Sunday, September 22 12:00 p.m. – 5:00 p.m. Monday, September 23 7:30 a.m. – 5:00 p.m.



8:00 a.m. – 6:00 p.m.

Local Host Off-Site Institutes

9:00 a.m. – 3:00 p.m.

Local Host Leisure Tours

2:00 p.m. – 4:00 p.m.

Parks Build Community Dedication



8:00 a.m. – 5:00 p.m.

Pre-Conference Workshops

8:00 a.m. – 5:00 p.m.

Local Host Off-Site Institutes

Tuesday, September 24 7:30 a.m.– 6:30 p.m.

8:00 a.m. – 5:30 p.m.

Local Host Leisure Tours

9:00 a.m. – 11:00 a.m.

Board of Directors Meeting

Wednesday, September 25 7:30 a.m. – 6:30 p.m.

12:00 p.m. – 6:00 p.m.

Local Host Golf Tournament

5:00 p.m. – 7:00 p.m.

First-Time Attendee Networking Event

Thursday, September 26 7:30 a.m. – 3:00 p.m.

8:00 p.m. – 9:30 p.m.

Gold Medal Reception (Invite Only)


EXHIBIT HALL HOURS Tuesday, September 24 10:30 a.m. – 4:00 p.m. Wednesday, September 25 10:30 a.m. – 3:00 p.m.

Disclaimer: Due to unforseeable circumstances, this information may change after printing.

9:00 a.m. – 10:30 a.m.

Opening General Session

10:30 a.m. – 4:00 p.m.

Exhibit Hall Day 1

1:00 p.m. – 4:50 p.m.

Education Sessions

1:15 p.m. – 5:30 p.m.

Local Host Off-Site Institutes

5:00 p.m. – 6:30 p.m.

NRPA Student Pep Rally

6:30 p.m. – 8:30 p.m.

Opening Reception sponsored by GameTime

WEDNESDAY, SEPTEMBER 25 8:00 a.m. – 4:50 p.m.

Education Sessions

10:30 a.m. – 3:00 p.m.

Exhibit Hall Day 2

12:00 p.m. – 2:00 p.m.

NRPA Research Poster Sessions in the Exhibit Hall

6:30 p.m. – 7:30 p.m.

Best of the Best Awards Ceremony

7:00 p.m. – 11:00 p.m.

Local Host Leisure Tours

THURSDAY, SEPTEMBER 26 7:30 a.m. – 9:00 a.m.

Local Host Sunrise Yoga & 5k Fun Run/Walk

8:00 a.m. – 3:45 p.m.

Education Sessions

8:30 a.m. – 4:00 p.m.

Local Host Off-Site Institutes

7:00 p.m. – 11:00 p.m.

Local Host Leisure Tours

4:00 p.m. – 5:00 p.m.

Closing General Session

FRIDAY, SEPTEMBER 27 7:00 a.m. – 4:00 p.m.

NRPA Capitol Hill Day in Washington, DC

8:00 a.m. – 3:00 p.m.

Local Host Leisure Tours


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The 2019 NRPA Annual Conference is packed full of inspirational and innovative education sessions and workshops. Nearly 300 education sessions will cover a variety of tracks in an array of formats. This is the best opportunity for you to be challenged and learn from some of the top thought leaders in the field. Education Formats

Earn CEUs to Maintain Your Certifications

A variety of session formats allow attendees to choose what fits their style of learning best – from getting out of their chairs to be active, spending time outside, interacting directly with speakers and much more.

Attendees will be able to earn at least 0.1 Continuing Education Units (CEUs) for attending most education sessions, and have the potential to earn up to 1.7 CEUs for 2019. To earn CEUs, attendees must attend the entire education session. 0.1 CEUs can now be earned for attending three Speed Sessions. Certain sessions are not eligible for CEUs which will be indicated in the Conference App and in the onsite pocket guide.

• NRPA General Sessions • Speed Sessions • Pre-Conference Workshops (PCW)* • Certificate Programs* • Learning Playground • Directors’ Corner • Research Sessions • Off-Site Institutes (OSI)*

Education Tracks Twelve education tracks provide attendees the option to choose a focus that best suits their needs, or to participate across all opportunities for a well-rounded experience.

• • • • • • • • • • • •

Advocacy Aquatics Career Development Conservation Employee/Volunteer Management Health & Wellness Leadership & Management Planning, Design & Maintenance Public Relations/Marketing Recreation & Sports Programming Research & Evaluation Revenue/Customer Service

*Not included with conference registration. Separate registration is required. 4 | REGISTER NOW AT WWW.NRPA.ORG/CONFERENCE

CATHERINE ABC PARK DEDICATION Sunday, September 22 2:00 p.m. - 4:00 p.m. Each year, NRPA renovates a park in the Conference host city. This year, NRPA worked with Baltimore City Parks and Recreation and various top-rated companies to renovate Catherine ABC Park in the heart of Charm City. Thanks to the generous donations of several companies, this revitalized park will improve the local community and provide them with a great place for all ages. Join NRPA and the community for a celebration of this amazing new park. Learn more at www.nrpa.org/ParksBuildCommunity.



Get the most out of your trip to Baltimore by attending a workshop before the conference kicks off. Covering topics such as leadership, accreditation, certification, marketing and more, these workshops provide hands-on instruction and in-depth information. Workshops are not included with conference registration. Separate registration is required. All Pre-Conference Workshops occur on Monday, September 23 in the Convention Center Agency Accreditation and CAPRA Visitor Training: A Mark of Excellence! (0.4 CEUs)

Leadership Certificate Program: Leading to Create Organizational Excellence (0.6 CEUs)

8:00 a.m. - 12:15 p.m. This training will prepare your agency to achieve CAPRA accreditation or qualify you to become a CAPRA visitor.

8:30 a.m. - 3:45 p.m. This workshop provides an overview of four key areas of leadership: Strategic thinking, human capital management, operational leadership and diversity and cultural awareness. 

Health Planning for Park and Recreation Agencies (0.3 CEUs) 8:30 a.m. - 11:45 a.m. This workshop will use local health data from the attendee’s community, allowing them to identify how a park and recreation agency can adapt and integrate its plans, programs and services to create collaborative public health enhancing programs. Your Data and You: What You DON’T Know About Local Parks and Playgrounds (0.3 CEUs) 8:30 a.m. - 11:45 a.m. Using information gathered from over 5,000 smart playgrounds, this workshop will examine how to accommodate for future demographic trends, what factors influence a park’s popularity, which equipment is most appropriate for a location and inclusive playground designs. Marketing Certificate Program: Engage Your Community, Get More People in Your Parks (0.6 CEUs)

NRPA’s Playground Maintenance Course (0.6 CEUs) 8:30 a.m. - 4:00 p.m. This course will provide you with an overview of playground safety standards and guidelines, playground owner responsibilities and maintenance discussions on playground equipment, surfacing and site items. Choose the Path to Certification – CPRP (0.8 CEUs total, 0.3 on-site) 12:30 p.m. - 4:45 p.m. Prepare to become a Certified Park and Recreation Professional (CPRP) - the national standard for all parks and recreation professionals who want to be at the forefront of their profession. Academic Accreditation and COAPRT Program Visitor Training: A Symbol of Academic Excellence (0.4 CEUs) 12:30 p.m. - 4:45 p.m. Learn how to achieve the COAPRT Academic Accreditation or how to become a COAPRT visitor.

8:30 a.m. - 3:45 p.m. Gain the knowledge, skills and strategies needed to build and execute effective park and recreation marketing and Unraveling the Grant Writing Puzzle: Connecting communication campaigns that will help you better connect Dreams with Resources (0.3 CEUs) with your community. 1:00 p.m. - 4:15 p.m. Learn the keys to effective grant writing, the importance of collaboration and unravel the mystery of where and how to locate future funding.





Exhibit Hall Hours 10:30 a.m. – 4:00 p.m.

OPENING GENERAL SESSION FEATURING CAL RIPKEN, JR. 9:00 a.m. – 10:30 a.m. | Baltimore Convention Center Ballroom, Level 400

The 2019 Opening General Session will feature Baseball legend, Cal Ripken, Jr. An inspirational speaker, Ripken, is the personification of leadership, commitment and excellence. From his own philanthropy with the Cal Ripken, Sr. Foundation and his dedication to helping children around the country, Ripken showcases how individuals can give back and create new opportunities for others. Baseball’s “Iron Man,” Ripken broke several professional baseball records during his 21 seasons, but none is as sacred as his consecutivegames-played record. Shattering Lou Gehrig’s streak of 2,131 games by more than 500, Ripken displayed perseverance, endurance, and an everyday work ethic that endeared him to fans, transformed him into a national icon — and some argue, even saved baseball at its darkest moment. One of the most popular athletes of his generation, Ripken’s example inspires audience members of all ages to achieve their own brand of success. Join us on Tuesday for a keynote presentation that will inspire you to make your communities great places to live, followed by the presentation of the 2019 Gold Medal Awards.

Education Sessions ADVOCACY Let’s Get Advocating! Town Hall with NRPA’s Public Policy Team Jayni Rasmussen, Kate Clabaugh, Kyle Simpson Major Special Event Permitting Kyle Griggs The Great Debate: Public-Private Competition Ray Ochromowicz Were There Yoga Classes in the 1880s Textile Factories? Creating and Ensuring the Relevancy of Your Parks and Recreation Agency Chris Nunes, Donna Kuethe

AQUATICS Water Safety for the Ages Rachel Griffiths, Tom Griffiths

CAREER DEVELOPMENT Delivering Your TED Talk: How to Speak so People Listen Neelay Bhatt How to Be a Unicorn: Applications, Interviews and Making Yourself Stand Out of the Herd Cindy Johnson Practice Makes Perfect: How to Prepare for That Interview for a Professional Position Charles Dockery, Gus Hallmon, Shonnda Smith Quick Tips to Stay Relevant in Your Community Guillermo Bonnet-Laboy, Priscilla Smith Small Town — Do It All Ashlee Winslow Wise Beyond Your Years: The Challenges of Young Leaders Alicia Copeland, Richard Fink II

CONSERVATION A Toolkit for Managing the EE (Environmental Education) and ESD (Education for Sustainable Development) Continuum Attiyya Atkins, John Pipoly Bigfoot Inspires Youth: Preparing Staff to Teach ‘Leave No Trace’ in Urban Program Environments Andrew Leary, Eddie Hill, Ron Ramsing Land Acquisition 101 Kyle Baker Preserve, Not Presume: A Guide to Best Practices in Cultural Resource Preservation and Interpretation in Park Systems Aaron St. Pierre, Laura Hughes, Mark Patterson PhD, MNR, GISP, Mary Beth Reed, Rex Schuder, Whit Alexander The New Green Normal: Leveraging Community, Ecology and Green Infrastructure to Support Urban Resilience in Baltimore and Beyond Amy Gilder-Busatti, Eric Leshinsky, Jennifer Dowdell, Katherine Brower, Laura Connelly, Mark Cameron Wildlife in Parks and Communities: Institutionalizing Wildlife Conservation in Park Systems Through Municipal-Wide Planning Efforts LaJuan Tucker, Patrick Fitzgerald, Rose Béchard-Butman, Scott Gilmore 6 | REGISTER NOW AT WWW.NRPA.ORG/CONFERENCE

EMPLOYEE/VOLUNTEER MANAGEMENT Exciting Activities to Maximize the Impact of Your Staff Training Roz and Jed Buck From the Ground Up: Volunteer Program Starter Kit Chentrell Brown Ice Breakers That Do More Than Break the Ice Roz and Jed Buck Internships: Creating a Triple Win Experience for Students, Agencies and Universities John Stutzman, Julie Knapp, Lakita Watson, Mary Parr Language Cultural Liaisons: Using Your Seasonal Temp Staff to Connect with the Latino Community Peter Chavannes, Thomas Fernandez

HEALTH & WELLNESS Baltimore’s ‘Cities Connecting Children to Nature’ Initiative Mary Hardcastle Building Resilient Youth: Responding to Trauma, Substance Use and Mental Health Challenges in Out-Of-School Time Programs Allison Colman Disaster Resilience = Recreational Opportunities Alisha Eley, David Blackwood, Michael Shelton Engaging and Partnering with Schools to Collectively Support Health and Wellness Initiatives Russ Carson Farmers Markets and Parks and Rec: A Perfect Pair Allison Colman, Maureen Acquino Fee Fi Fo Fed! Feeding the Giant Concern of Food Insecurity Among Youth with Federal Food Programs at the Chicago Park District Julius Otto, Rebecca Tsolakides Inclusive Healthy Places (IHP) Framework: A Tool for Healthy Community Design Jennifer Gardner Laugh for the HELP of It! Michael Bork, MS Parks and Recreation Supporting Mental Health Challenges April Chambers, Barbara Heller Parks, Health and Hospitals: How a Health Study Started a Revolution Anthony Joy Reshape Your Workplace: 5 Activities to Start a Wellness Movement Daniel W. Hatcher Who Rescued Who? Coming to the Rescue of Staff Tiffanie Lai

LEADERSHIP & MANAGEMENT 10 Winning Capital Investment Strategies: How to Build Successful Capital Campaigns Jeff Dillon, Steven Wolter A Powerful Partner in Your Neighborhood: Building Effective Relationships with the Military Community Daniel Cain, Lyndsey Moore, Matt Enoch Circles of Engagement: How to Strengthen Your Park and Recreation Agency Using Powerful Diversity Tools Deborah Egerton, Roslyn Johnson CPR for Deadweight Staff Tori Spaugh Darensburg, Debbie Woodbury Does Your Agency Stifle or Facilitate Innovative Ideas? John Crompton



Engaging Youth: Finding Out What They Want and Need Teresa Penbrooke, PhD, CPRE Gamestorm’ Your Way to Better Ideas Harris Bergman How to Craft a World-Class Master Plan In-House: Yes, It Can Be Done Amanda Rodriguez Lead Your Way: Simple Communication Strategies for Every Personality Greg Petry Leadership Strategies You Need to Build the Ultimate Park and Recreation Team Farid Dordar On the Trail of Customer Satisfaction Beth Waller Professionalism: A Mindset, Not an Option Debbie Woodbury, Tori Spaugh Darensburg Public-Private Partnerships: Are They a Good Solution for Your Project? Joe Turner Ready or Not...Here Comes Gen Z Whitney Kahn Standing the Heat Jamie Sabbach Understanding the Importance of Branding: As an Agency or in Your Department Greg Cronin MPA, CCD Your Local Elected Official Wants You to Do What? Strategies for Handling Big Cats (LEO) and Other Interesting Creatures Ben Johnson

PLANNING, DESIGN AND MAINTENANCE But, I Have Nothing to Do in the Park!’: Thinking About Places for Teens Shweta Nanekar Creating and Expanding Nature Play Experiences with Plants That Promote Play Value and Education Anne-Marie Spencer Designed to Thrive: Three Key Components for Community Buy-In Monica Pascatore Getting from a Dream to a Park Scott Goldman, Regina Hammond, Steven Preston, Terrell Williams Homelessness in Parks: Lessons from the Field (Part I) Brice Maryman, Cindy Mendoza, Lisa Nielsen Master Plans, Comprehensive Plans, Strategic Plans, Needs Assessments and Management Plans: Choosing the Best Planning Process to Meet Your Needs David Barth Optimizing Economic and Financial Outcomes in your Parks and Recreation Assets Jason Clement The Epic’: Recreation Reimagined! A Glimpse into What May Become the Future of the Recreation Center Rick Herold, Tom Hart Transforming and Repurposing: How to Revitalize Your Golf System Bill Clevenger

PUBLIC RELATIONS/MARKETING Branding Through Powerful Storytelling Claudine Bennett Creative Recreation Marketing Tips Dawn Cribb Creative Tools for Community Engagement Jodi Jay, Krissie Marty, Paul Slutes Inside the Newsroom: Getting to Know the Media Ken Conklin Inviting the Angry Mob to Dinner: Strategies for Fearless Community Engagement Meghan Ruble

RECREATION & SPORTS PROGRAMMING A Baltimore Story: Neighborhood Sports on the Rise Ivan Leshinky Birdwatching: The Trend Taking City Parks by Storm Oscar Carmona Developing New Golfers: Expanding the Reach of Your Municipal Golf Business Rich Richeson, Richard Singer

Play Ball: MLB Going to Bat for Youth Programming Bennett Mayfield, David James, Matt Engleka Recreation in Disadvantaged Communities: Challenges and How to Overcome Them Kyle Dock The BUZZ Effect of Pop-Up Programming Brendan Egan

RESEARCH & EVALUATION A Systems Approach to Assessing Parks Gregory Miao, Jessica Nguyen George Butler Lecture: NRPA Research Session Kick-off Mat Duerden Big Data in Customer Service and Why It Matters Andru Fratarcangeli, Brynn DiPaola Tapping Park Data to Tell Your Story and Better Serve the Public Kevin Roth The Feedback You Need: The Keys to Improving Your Surveys Ronald Vine

REVENUE/CUSTOMER SERVICE #CafecitoAdventures: A Fun, Idea-Generating, Problem-Solving Creativity Tool for Customer Experiences Rich DiGirolamo Is It Time for a Food Truck? Mike Holtzman Metrics That Matter: Customer Retention Bobbi Nance

STUDENT PEP RALLY 5:00 p.m. – 6:30 p.m.

It’s time to show your school spirit! NRPA is inviting students to a unique networking event at the Hilton Baltimore Inner Harbor Hotel. Come mingle with other future park and recreation professionals and show off your school pride. Those who attend will have access to the NRPA Opening Reception immediately following the rally.

NRPA OPENING RECEPTION (sponsored by GameTime)

6:30 p.m. – 8:30 p.m. | M&T Bank Stadium Enjoy live music and Baltimore-inspired food and drinks while you celebrate with thousands of your peers at M&T Bank Stadium - home of the Baltimore Ravens.





Exhibit Hall Hours 10:30 a.m. – 3:00 p.m. ADVOCACY


A Rising Tide: Social Equity in Baltimore’s Parks Katherine Brower, Steve Preston, Zolna Russell At Risk of What? Equipping Staff with Tools to Address the Needs of Communities and Risk Cecily Mendie, Marcia Brown Creating, Improving, Protecting and Advocating Through Sustainable Private-Public Partnerships Beth White, Steve Wright Every Kid Outdoors Jackie Ostfeld Fostering Happier, Healthier Communities Through the Power of Play Jennie Sumrell Make Your Case: Define Your Message to Effectively Champion Inclusive Play Jennie Sumrell Outdoor Recreation as an Economic Driver for Your Community Cory Styron

Agency Accreditation Basics: The ‘Whys’ and ‘Hows’ of CAPRA Accreditation Cory Styron, Seve Ghose Are You a Boss or a Leader? BTW, Boss Is a Four-Letter Word Beth Waller Becoming Business-Like Ray Ochromowicz CAPRA Best Practices for Success Michael Klitzing, Dirk Richwine, Stephanie Stephens, Stacey Dicke Coaching a Winning Team Marhonda Williams Creating Positive Practices to Reduce Unconscious Bias Lori A. Hoffner Critical Thinking: The No. 1 Skill of the 21st Century! Sean Bailey Harassment and Discrimination in the ‘Me Too’ World Steven Kleinman Hiring the Homeless: Boise Parks and Recreation’s Successful Work Program Doug Holloway How to Start, Build and Grow Your Local Park Foundation Donald Ortale How to Tackle CAPRA Accreditation Like a Pro! Edith Michel If You’re Happy and THEY Know It, Happy Staff! Michael Bork, MS Leading to Change and/or Changing to Lead Teresa Penbrooke, PhD, CPRE My Latest, Greatest Failure: Success from a Mess Veda Ward One in Four Citizens Are Not Attached to Their Community! Why Is This the Case? How Can We Create Attachments? Dick Horton Optimizing Revenue and Social Equity Through the Use of Pricing Premiums and Discounts John Crompton Recognizing Your Bias in 20 Minutes Tina Kreitlow Rise Up: The Art of Mastering Leadership Presence Lisa Paradis Self-Management: A Critical Skill Leaders Should Master Sean Bailey Team Building with a Deck of Cards Roz and Jed Buck The 10-Minute Leadership Challenge: Meeting the Needs of the Busy Leader Margaret Smith Top Trends in Parks and Recreation for 2020 Richard Dolesh Trend Seekers Dannielle Wilson Walk Softly and Carry a Big Stick Jennifer Basham Why Is Learning How to Play so Difficult? Greg Cronin MPA, CCD

AQUATICS How Play and Curiosity Connect to Universal Splash Pad Design Beverlie Dietze, Melinda Pearson Inclusive Aquatic Play Mark Williams Utilizing Social Media and Team Events for Recruitment and Retention of Seasonal Teams Nichole Bohner

CAREER DEVELOPMENT Armed Forces Recreation: How to Get the Best Job You’ll Ever Have 2.0 Aaron Jones, Kristen Kinnamon, Ryan Noble Career Development Bootcamp Chris Nunes, Dirk Richwine, Jay Tryon, Kara Kish, Michael Kalvort Public Speaking and Presentation Strategies Michael Kirschman Rec University: Bridging the Education Gap Through Sustainable Education Chris Chamberlain

CONSERVATION Lake Management Strategies to Reduce Harmful Algal Blooms and Protect Public Water Recreation Programs Matthew Graul Managing Park Forests and Vegetation to Reduce the Risk of Wildfires Matthew Graul Pollinators Wanted: Attracting Butterflies, Bees and Hummingbirds to Your Parks Brett Johnson Urban Goose Management Chris Matthews, Shawn Hopson

EMPLOYEE/VOLUNTEER MANAGEMENT Get Ideas Moving: How to Recognize and Break Barriers to Innovation Vygintas Kunigenas How to Hire a Unicorn Cindy Johnson Park Advisory Committees and Park Managers: ParKners for Your Park! Dan Puente, Maria Dmyterko Stone Rockstar Rookies: Creating Awesome Employees Jenny Smith, Kari Baesel Staff Evaluation: Are We Setting Up Our Staff for Success? Nicholas Coleman

HEALTH & WELLNESS A Breath of Fresh Air: A Dose of Being Outside to Improve Mental Health Stacey Hammond Adult Playgrounds: Executing the Self-Efficacy to Inspire Others to Play at Work Derek Arledge All Are Welcome: Building an Inclusion Policy for Your Agency Allison Colman, Maureen Acquino It’s a Party! Celebrating 5 Years of Commit to Health Implementation with Success Stories from the Field Allison Colman, Ava DeBovis The Opioid Crisis: How to Protect Yourself, Family and Friends Joseph Mancini

PLANNING, DESIGN AND MAINTENANCE Activating Parks, Spaces and Places Through Public Art Gary Schussler, Shayna McConville Barking at the Right Tree: Off-Leash Dog Parks Planning Tips Ines Palacios Becoming Data Driven at San Francisco Recreation & Park Mike McElveen Bond, Parks Bond... Barbara Hernandez, Pegeen Hanrahan, Ryan Cambridge Come Together: How Cities Can Meet Stormwater Requirements and Improve Their Parks Don Staley ASLA, LEED® AP, Sarah Evans, PLA Designing the Great Park That Everyone Deserves: Principles, Examples and Trends Gina Ford, Joe Webb, Mike Abbaté Leverage the Most of Your Existing Tennis Facilities to Improve the Health of Your Community Todd Carlson Natural Disasters and Your Facility — It’s not IF...It’s WHEN: Protecting Your Property with Pro-Active Engineering and Asset Documentation John Johnson, Glen Muckley, Kevin Norby Natural Harmony: An Instrumental Guide to Blending Music, Community and Parks Ines Palacios, Lindsay Hill Rules of Thumb: Lessons from Benchmarking Community Recreation Centers Craig Bouck, John Barnholt The Journey of a Raindrop: How a Landscape Architect, Park Planner and Play Equipment Designer Collaborated to Creatively Integrate Environmental Education into a Park and Play Environment Julie Higgins, Om Khurjekar Trees as Critical Infrastructure: Managing for Public Safety and Quality of Life Jennifer Greenfeld




PUBLIC RELATIONS/MARKETING Better Photos in 18 Minutes Rob Smith Creative Marketing on a Limited Budget Anne-Marie Spencer First Amendment Challenges in a Public Forum Cynthia A. Bailey, Judith Pedersen Five Steps to Driving Millions of Visitors Kelly Manderfield Honoring Dr. Martin Luther King, Jr., Through Parks and Recreation Andrea C Hill, Angela Hill Is Influencer Marketing Right for Your Agency? Dannielle Wilson Marketing in the Modern Age Justin Snasel Once Upon a Pie Chart: Using Data to Tell Your Story Bobbi Nance Poppy-Geddon’: How to Create a Cohesive Message to the Masses Johnathan Skinner Putting Your Speaker System to Work: How Audio Can Revolutionize the Park Experience Andre’ Denman Seven Wild and Crazy Marketing Ideas That Work Dawn Cribb Taking Risks with Public Dollars: Rapid Innovation in a Municipal Setting Nicole Fraser, Travis Kennedy The Three Essentials of an Actionable Marketing Plan Jason Shriner They Spoke, We Listened: Branded by Data Kristen Marks Using Digital Tools to Connect with Park Visitors Mark Saferstein

RECREATION & SPORTS PROGRAMMING Adapted Sport Training and Certification - practical tools and resources Julia Ray Dealing with Naysayers Barry Fontaine Dos and Don’ts for Youth Sport Programming Joel Fish Drum One, Drum All: How to Build Community Using Interactive Music Making John Yost eSports 101: Just What the Heck Is eSports and Why/How Should My Agency Participate in It? Neelay Bhatt Facilitating Play: 50 Games in 60 Minutes Joseph Lovell Hurricanes, Tornadoes & Floods, Oh, My; “What Would MacGyver Do?” Noreen Legault Mendoza Not Another Ball Game: Diverse Programs for Diverse Populations Chris Horsley, Roberto Abreo Party On! Special Event and Party Ideas for Active Adults 50 Plus Teresa Grodsky Pickleball 101 Shane Wampler Stretching Your Program Budget Amanda Schwichtenberg Tight Lines! Organizing a Youth Fishing Program Robert Wall

BEST OF THE BEST AWARDS CEREMONY 6:30 p.m. – 7:30 p.m. Hilton Baltimore, Holiday Ballroom

At this annual ceremony, we recognize and celebrate the most inspirational people and programs by presenting the 2018 Innovation Awards, Spotlight Awards and the Park Champion of the Year Award. The newly accredited and re-accredited park and recreation agencies and academic programs, Young Professional Fellows, Diversity and Student Scholarship recipients, and professionals who have recently achieved their CPRP or CPRE designations will also be recognized. (Light reception to follow).


RESEARCH & EVALUATION Apples 2 Apples: Using Data to Tell Your Story Caylon Vielehr, Dave Peterson Big Data, Big Stories, Big Decisions Ananda Mitra Community Vitality: What Is It, How to Measure It and What Might It Mean to YOU! Russ Carson Making IT Work for You: Tips and Tricks to Get Your IT Department on Board with Your Recreation Projects and Needs Adam Larson Quality Programs Make an Impact! Tools for Program Planning, Assessment and Improvement Justin Hellier, Kiesha Cannon

REVENUE/CUSTOMER SERVICE 50 Ways to Leave Your Customer…(Raving About You!) Rich DiGirolamo A Simplified Version to Successful Grant Writing A. D. Drew Expanding Services Through Public/Private Partnerships Larry Zehnder CPRP, Ron Romens Prospecting to Profits: Generating Revenue for Your Park with Sponsorship Brendan McHugh The Free Rider Problem Jamie Sabbach The QVSC of Customer Service (Quality, Value, Service and Cleanliness) Dionna Jones, Nancy Pfeffer

We purchase and install the cabins at our expense. We maintain the cabins and fill them with happy visitors. You get a revenue share and ownership of the cabins. Contact Ken Black at (314) 650-4356 or kblack@camprrm.com. Learn more at www.park-cabins.com.





ADVOCACY Engaging People Experiencing Homelessness in Parklands April Thedford, Wes Bickham Expanding Universal Design and Accessibility in Parks and Playgrounds Christopher Noel, Tristan Porto Putting Equitable Trail Development into Action: Lessons Learned from Baltimore and Washington, D.C. Elizabeth Thorstensen, Jim Brown This Is NOT Your Parents’ ADA! John McGovern Urban Trails: Placemaking and Connectivity at the Heart of Thriving Communities Brandi Horton, Carl Kincaid, Jim Brown

AQUATICS From School to Pool: A Lifeguard Development Program Robin Steinshnider Implementing Measures to Prevent Child Molestation from Occurring at Your Pool: Lessons Learned Darrell Walker, Kurt Knop Innovative, Inexpensive and Interactive Aquatic Programs: Improving and Developing Programs for Success! Keith Fulthorp, Laurel Richmond Spray Play for All: Designing Inclusive Splash Parks Bill Hachmeister, Ingrid Kanics, John McConkey, Rickie Yeager, AICP, EDFP The ‘Pressure Cooker’: The Truth About Drownings and Surviving the Aftermath Steven Kleinman Train Wrecks and Dumpster Fires: Lessons Learned from On-The-Job Disasters Todd Roth Water Safety for Open Water Events Dan Jones What’s in Your Water? Avoiding Water Quality Incidents Ellen Meyer

CAREER DEVELOPMENT Get Promoted: The Art of Soft Skills Chris Matthews, Jai Cole Recalculating: Map Your Route to Career Success Hayley Herzing, Josh Yavelberg Succession Planning: Preparing the Next Generation of Park and Recreation Professionals Aisha Panas What Is Your Awesome Sauce!? Atuya Cornwell, Cortni Grange

CONSERVATION Building Climate and Community Resilience Through Parks and Open Space Mindy Craig FEMA Pre-Disaster Mitigation Funding: The Ins and Outs of This Federal Funding Source Kyle Simpson Heritage Tourism in Parks: Conserving History to Create Cultural Destinations Joey Lampl How to Use Public Parks to Improve Climate, Health and Equity Outcomes Wende David, Molly Plummer, Taj Schottland, Willis Winters I Found This Arrowhead, Now What? Methods for Conserving, Protecting and Sharing Historic and Archaeological Resources on Public Land Christine Fanning, Kristin Montaperto, Omar Eaton-Martinez, Stephanie Sperling Living STEAM Laboratories: Mitigating/Adapting to Climate Change Attiyya Atkins, John Pipoly The Greater Forest Park Conservation Initiative: Challenges and Lessons from a PublicPrivate Landscape Conservation Initiative Alejandro Orizola, Renee Myers The Illusion of Wildlife Magic: Meeting Wildlife Management Demands Among Unrealistic Expectations Ryan Butler Using Critter Cams and Technology to Bring Wildlife up Close Greg Kearns, Richard Dolesh Wild Heart of Place: Inspiring Community Engagement Cindi Wight, Dan Cahill

EMPLOYEE/VOLUNTEER MANAGEMENT Academic Internship Program: A Successful Agency-University Partnership Elizabeth Lindner, Mariajose Alcantara, Nina Roberts Selling the Career Path of Parks and Recreation: Attracting the Next Generation of Professionals Julie Knapp Teen Challenge: Addressing Social Equity Issues Through Teen Programming Jessica Gilzow, Michelle Rojas The Languages of Staff Appreciation Addie Weaver 10 | REGISTER NOW AT WWW.NRPA.ORG/CONFERENCE

Utilizing Volunteers for Large- and Small-Scale Projects, Especially When Others Don’t Want To Michael Moore Working Hard So You Can Too!: The Transformative Power of Volunteerism in Parks Henry Coppola, Jim Corcoran

HEALTH & WELLNESS 3 WINS Fitness: Partnering with University Kinesiology Students to Deliver a FREE Sustainable and Scalable Park-Based Solution for Increasing Physical Activity for America Jimmy Xie, Natalie Vartanian, Steven Loy Aristotle Thought It Was a Good Idea…Come On, Get Happy! Maureen Dougherty Finding Work-Personal Life Balance: New Material for 2019! Carrie Fullerton, Janice Hincapie Furthering Your Agency’s Mission Through Partnerships with Healthcare Organizations Lesha Spencer-Brown Healthy You, Healthy Me: Wellness Initiatives for Multigenerational Park Settings AnneMarie Spencer, Russ Carson Meet Me at the Park: One Million Kids and Families with Greater Access to Play Jennifer Stromberg, Sandy Slater More Than a Trail: Using Infrastructure to Create and Celebrate Civic Amenities Beth Carroll, Janae Spence, John Dewar, Laura Bryant OST Extreme Snack Makeover Jennifer Anderson, Rob Knaussman Suicide Talk: A Conversation to Create Awareness Lori A. Hoffner The Power of Optimism: How a Positive Attitude Can Change Your Life Janice Hincapie, Kristina Sromek Weaving a Tapestry of Health: Many Threads, One Purpose Jo Burns

LEADERSHIP & MANAGEMENT CAPRA Visitor Roundtable Discussion Dirk Richwine, Jennifer Schleining Celebrating Your ‘Why’: Defining, Creating and Implementing Your Workplace Culture Jason Elissalde Change Your Boss? Ha! Change Yourself: The Art of Managing Up Chris Matthews, Jai Cole Data: How to Dive in Without Drowning Bobbi Nance Ditch Your Management Style (And Adopt a Leadership Philosophy) Jason Mangum Get It in Gear: Gold Medal Panel Discussion Getting Started With Public-Private Park Partnerships Philip Silva How Deep Is Your Bench of Knowledge Aliza Leventhal, Barbara Heller Managing Your Parks During an Opioid and Homelessness Crisis Paul Simmons, Sylvana Niehuser Measuring What Matters: Quantifying the Social Impacts of Our Parks and Public Spaces Alexa Bush, Benjamin Bryant, Carol Coletta, Joe Cortright Motivational Leadership: How to Lead a Team Effectively and Efficiently Steve Beck Ninja Communication: Learning the Art to Secret but Highly Successful Communication Rusty Collins Parks and Recreation Has Passed Through Six Eras in the Past 50 Years: Which Era Are You In? John Crompton Predicting Trends for the 2020s Leon Younger, Neelay Bhatt Responding to Disaster: The Role of Parks and Recreation Linda Smith, Teresa Penbrooke, PhD, CPRE Rise Above the Rest: Shark Tank in Your Parks and Recreation Department David Buzzell, Katie Baker Teaching Tech for Non-Techies Jonathan Prozzi, Mary Reisenwitz The Role of Resiliency, Spirituality and Coping for African-American Women Leaders in Parks and Recreation Sonya Shaw, Steven Waller Planting a Seed of Change: How one woman’s vision transformed a community Alexandra Cummins

PLANNING, DESIGN AND MAINTENANCE Creating Parks and Public Spaces for People of All Ages: A Step-By-Step Guide Danielle Arigoni, David Simor Creative Alliances for Park Access and Health Equity Matt Norris, Sara Hammerschmidt, Violeta Duncan



Expanding the Role of Parks and Recreation in Improving Park Usage Through Safe Routes to Parks Heidi Simon, Marisa Jones New Insights from the Assembly: Civic Design Guidelines — Shaping Parks for Civic Life George Abbott, Suzanne Nienaber New Tech to Find and Count Visitors Richard Dolesh Parks with Purpose: Comparing Collaborative Models for Community-Inspired Parks and Greenspaces Lisa Schroeder, Shannon Lee, Stacia Turner Race and the Control of Public Parks Isaac Cohen, Lizzie MacWillie The Vision and the Visual: Creative/Artist Partnerships in Parks and Recreation Andy Dailey, Laura Connelly, Liesel Fenner, Rosa Chang, Shayna McConville,

PUBLIC RELATIONS/MARKETING 18 Million Reasons to Use a Data-Driven Approach to Marketing Kelly Manderfield Engage the Silent Voices Dannielle Wilson From Zero to Sexy: Re-Imagine, Re-Define and Re-Energize Your Agency’s Brand Janet Bartnik, Scott Robinson Media Relations in the Era of ‘Fake News’ Cheryl Michelet The Recreation Program Brochure: Relevant or Relic? Colin Walker

RECREATION & SPORTS PROGRAMMING 5 Lessons Learned from Our Youth Steering Committee Darius McCoy, Jordyn Bocklage, Mason Alston, N’Dera Muhammad, Stephanie Grimes 50+ Ways to Get Seniors Active, Engaged and in Charge Bates McKinney, Kristen Guilfoos, Kristie Oliver An Oldie but a Goodie: Creating an Environment for ‘Ageless’ Seniors Trinette Mumford, Whitney Bennington Bing, Bang, Boom’: The Anatomy of a Great Fireworks Display John Prue, Wynn Cramer Drones for Parks Mason Hutchison, Tony Stillman Enriching Communities Through Performing Arts in Parks Deborah Maddox, Krista Bryski Richard, Peggy Stewart, Sonica Ruiz Escape the Mundane! Revitalizing Underused Facilities Jason Lang eSports: Get in the Game Craig Bouck, Mick Massey Going to New Heights: Experiences with the Army Warrior Adventure Quest Program Amanda Reitz, John O’Sullivan, Wolfgang Schultes Outdoor Adventures: Breaking the Barrier of Traditional Recreation Programming April Garcia, Lisa McClendon Pickleball League and Tournament Director Guide Shane Wampler Practical Strategies to Work with Today’s Sports Parents Joel Fish Program Showcase: See What’s Going on Across the Country Carol Potter, Elisabeth Weaver Rated T for Teens John-Mark Shea, Tony Salinas Recreation Center Design for 2022: What’s Trending Up and Trending Down Craig Bouck, Mick Massey Recreation Program Measurements and Metrics: What Can It Tell Us? Brandi Crist, Darlene Hines, Natalie Boutte Train the Trainer: Incorporating Floorball into Your Existing Sports Programming David Crawford What Customers Really Want, but Won’t Tell You Bobbi Nance

REVENUE/CUSTOMER SERVICE Customer Service Boot Camp: Call to Action Annie Olson, Iris Pahlberg Peterson History Help: Caring for Cultural and Historic Resources in Our Parks Cherie Cook In Pursuit of Resiliency: Positioning Your Agency for Long-Term Financial Success Kurtis Baumgartner, Michael Klitzing Restaurants in City Parks: How Public-Private Partnerships Can Maximize Park Use Brian Judd The 10 Secrets of Concessions to Increase Cost Recovery Mike Holtzman The Case of Cost Recovery: Why, How and Does It Work? Andrew Mowen, Jamie Sabbach, Lisa Paradis The Winning Playbook for Municipal Golf Courses JJ Keegan

CLOSING GENERAL SESSION Featuring Haben Girma and A1 Chops September 26, 2019 | 4:00 p.m. – 5:00 p.m. Baltimore Convention Center Ballroom, Level 400

There will be a lot to soak in all week at the NRPA Annual Conference, but the Closing General Session will cap off your experience with a presentation by Haben Girma, one of the most determined and inspirational people you will ever meet, and an energetic performance by A1 Chops – a renowned drumming duo. Haben Girma First Deafblind Graduate of Harvard Law School; Disability rights lawyer, author, and speaker. The first Deafblind person to graduate from Harvard Law School, Haben Girma advocates for equal opportunities for people with disabilities. President Obama named her a White House Champion of Change. She received the Helen Keller Achievement Award, and a spot on the Forbes 30 Under 30 list. President Bill Clinton, Prime Minister Justin Trudeau, and Chancellor Angela Merkel have all honored Haben. Haben believes disability is an opportunity for innovation. She travels the world teaching the benefits of choosing inclusion. A1 Chops Renowned Drumming Duo from Baltimore A1 Chops is a drumming duo from Baltimore, MD founded by Malik Perry and Timothy Fletcher. Since forming their group in 2014, they have performed for the NFL, with rapper Young Dolph and opened for rapper Tory Lanez. The duo have been on The Ellen Show three times where they showed off their drumming skills for music legend Pharrell Williams. A1 Chops received mention on singer Ciara’s Instagram for their “Level Up Challenge”, and they have an exceptional following on social media they use to influence and inspire thousands! The two rising stars also regularly visit local Baltimore schools to encourage and inspire youth to follow their dreams and make them a reality!





The Exhibit Hall is always an awe-inspiring site. With more than 400 exhibitors, this amusement parklike setting is filled with the latest and greatest products and services. Test out amazing cutting-edge technology solutions, playground equipment, athletic gear, aquatics products and other services from some of the top brands in the United States and internationally. The NRPA Member Area The NRPA Member area is the place to be for unique giveaways, interactive games, networking and the chance to chat with NRPA staff about all the member benefits available to you. Prizes and Cash Giveaways Visit the Exhibit Hall for gift card drawings, daily $1,000 cash prize drawings sponsored by Toro, as well as many other fun prizes provided by the exhibitors. Learning Playground The most interactive education sessions happen in the Learning Playground, where you can get out of your seat and collaborate with other attendees.

EXPOdition Scavenger Hunt (sponsored by Burke Playgrounds) Complete the Exhibit Hall scavenger hunt for a chance to win iPads, FitBits, and three 2020 Annual Conference registrations, gift cards and more! Door Prizes (sponsored by Background Investigation Bureau and Burke Playgrounds) The first 1,500 people to enter the Exhibit Hall will receive a gift.

ADDITIONAL NETWORKING EVENTS First-Time Attendee Networking Event Monday, September 23 | 5:00 p.m. - 7:00 p.m. Phillips Seafood Connect with other first-time attendees while you enjoy food, drinks and painting your own custom souvenir. Advanced registration required. NRPA Capitol Hill Day Friday, September 27 | 7:00am - 4:00pm Since DC is only a short drive, this is a great opportunity for you to meet your members of Congress and advocate for parks and recreation. Transportation, lunch and advocacy training included. Advanced registration required.



Triitopia A magical world of climbing and adventure where reality and fiction blend together. www.berliner-playequipment.com

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Join the Baltimore Local Host for inspiring tours of the unique cultural attractions, get active with you colleagues and spend some time outside the convention center. These events are not included with conference registration and separate registration is required. Sunday, September 22

Tuesday, September 24

The Road to the Star-Spangled Banner (0.6 CEUs) 8:00 AM - 4:15 PM | Baltimore, MD

Carroll Creek Linear Park -Flood Control & More to Maximize Functionality and Usage (0.2 CEUs)      1:15 PM - 5:30 PM | Frederick, MD

Art Transforms the City of Brotherly Love (0.6 CEUs) 8:00 AM - 6:00 PM | Philadelphia, PA Inner Harbor Kayak Tours 9:00 AM - 12:00 PM, or 1:00 PM - 3:00 PM | Baltimore Inner Harbor Gwynns Falls Trail Bike Tours 10:00 AM - 2:30 PM | Gwynns Falls Trail, Baltimore

Monday, September 23 Latino Community in Patterson Park (0.3 CEUs) 8:00 AM - 12:00 PM | Baltimore, MD Public/Private Partnerships: Do They Last? (0.5 CEUs) 8:00 AM - 3:15 PM | Prince George’s County Conservation in Action: Boat, Birds, Band and Paddle at Jug Bay (0.5 CEUs) 8:00 AM - 4:00 PM | Jug Bay Natural Area A Day in Annapolis 8:00 AM - 5:30 PM | Annapolis, MD Towson University Campus Recreation Tour: Trendsetters in Facilities, Programming and Technology (0.3 CEUs) 8:30 AM - 12:00 PM | Towson, MD Inner Harbor Kayak Tours 9:00 AM - 12:00 PM, or 1:00 PM - 3:00 PM | Baltimore Inner Harbor Gwynns Falls Trail Bike Tours 9:00 AM - 12:00 PM | Gwynns Falls Trail, Baltimore Off Our Rockers (0.2 CEUs) 9:00 AM - 12:30 PM | Baltimore, MD Hidden Gems - Baltimore’s Public Gardens (0.6 CEUs) 9:00 AM - 4:20 PM | Baltimore, MD Core Program Tour: Creating, Building & Maintaining Communities (0.5 CEUs) 9:00 AM - 5:00 PM | Howard County, MD Golf Tournament 12:00 PM - 6:00 PM | Pine Ridge Golf Course, Lutherville-Timonium, MD

Reactivating Urban Waterfronts through Partnerships and Recreation: Kayak Tour (0.3 CEUs) 1:15 PM - 5:30 PM | Baltimore, MD

Wednesday, September 25 D.C. Monuments by Moonlight Tour (two date options) 7:00 PM - 11:00 PM | Washington, D.C.

Thursday, September 26 Sunrise Yoga & 5k Fun Run/Walk 6:30 AM - 9:00 AM | Baltimore Inner Harbor Green Matters! Brookside Gardens Nature Center (0.4 CEUs) 8:00 AM - 4:00 PM | Silver Spring, MD Reimagining Recreational Amenities for the 21st Century: A Planned Community (0.4 CEUs) 8:00 AM - 4:00 PM | Columbia, MD Interpreting our Past, Present and Future: Nature & Culture in Howard County (0.3 CEUs) 8:30 AM - 2:00 PM | Howard County, MD Waste to Wealth: Recycling and Marketing Wood from Our Parks and Neighborhoods (0.4 CEUs) 9:00 AM - 3:30 PM | Baltimore, MD Fishing on the Chesapeake Bay 1:00 PM - 6:00 PM | Baltimore Inner Harbor D.C. Monuments by Moonlight Tour 7:00 PM - 11:00 PM | Washington, D.C.

Friday, September 27 Discover D.C. in a Day 8:00 AM - 7:00 PM | Washington, D.C. Inner Harbor Kayak Tours 9:00 AM - 12:00 PM, or 1:00 PM - 3:00 PM | Baltimore Inner Harbor Jones Falls Trail/Maryland Cycle Track Bike 9:00 AM - 12:00 PM, or 1:00 PM - 3:00 PM | Jones Falls Trail, Baltimore

To sign up for an activity, visit the conference website at www.nrpa.org/Conference 14 | REGISTER NOW AT WWW.NRPA.ORG/CONFERENCE

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Print the paper form at www.nrpa.org/Conference


ALL EDUCATION SESSIONS  NRPA OPENING GENERAL SESSION  EXHIBIT HALL DAILY ADMISSION  NRPA OPENING RECEPTION  CLOSING GENERAL SESSION  EARLY BIRD: On or Before 8/2/2019 Member $595 Non-member $835* REGULAR: After 8/2/2019, Before 9/24/2019 Member $755 Non-member $1015* ON-SITE: On or After 9/24/2019 Member $795 Non-member $1095*

Young Professional Package

Student Package

Exhibit Hall Only

    

  

$485 $625*

$45 $105*

$165 $225

$405 $405

$655 $825*

$55 $125*

$215 $275

$425 $425

$685 $885*

$65 $175*

$215 $275

$435 $435


   

BOOK YOUR DISCOUNTED HOTEL ROOM Book your hotel reservation in the NRPA hotel block as soon as you register to receive the best rate. You must register for the conference prior to booking a room in certain hotels near the convention center. For a list of these hotels, please visit www.nrpa.org/Conference. NRPA reserves the right to cancel reservations within the official conference hotel block if the occupants have not registered for the 2019 NRPA Annual Conference.

For more details, visit www.nrpa.org/Conference *These non-member registration fees automatically include individual membership to NRPA for one-year. 16 | REGISTER NOW AT WWW.NRPA.ORG/CONFERENCE

Play never told me you can’t or don’t or you shouldn’t or you won’t. Play never said be careful! You’re not strong enough. You’re not big enough. You’re not brave enough. Play has always been an invitation. A celebration. A joyous manifestation. Of the cans and wills and what ifs and why nots. Play isn’t one thing. It’s everything. Anything. Play doesn’t care what a body can or cannot do. Because play lives inside us. All of us. Play begs of us: Learn together. Grow together. Be together. Know together. And as we grow older. As the world comes at us with you can’t or don’t or you shouldn’t or you won’t. We come back to what we know. That imagination will never fail us. That words will never hurt us. That play will always shape us.


©2019 Landscape Structures Inc. All rights reserved.

To see the new We-Go-Round™, visit playlsi.com/we-go-round.



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