Multidisciplinary Designer Portfolio

PORTFOLIO Freelance Multidisciplinary Designer www.musestudio.dz

k.abid@musestudio.dz

+ 213 550 071 353

Hi!

Iʼm Karim Abid, a Freelance Multidisciplinary Designer with over 18 years of experience in branding, graphic design, and UI/UX design. Throughout my career, I have worked with established brands and new startups, providing consistent design solutions tailored to their unique needs.

My expertise in logo and brand identity design, graphic design, and UI/UX design makes me a versatile designer who is able to tackle a wide range of design challenges.

2014

Experience

Skill Set

Chief Creative Officer

Soft skills

As Co-founder and Chief Creative Officer of MuseStudio, I

• • • • •

MUSE STUDIO am responsible how MuseStudio looks and is presented to

the world visually. My role is diverse, encompassing a wide range of tasks such as branding and logo design, marketing and stationery materials, as well as user interface and user experience design.

2012-2014

FREELANCE

2007-2012

Communication Creativity Collaboration Time management Adaptability

Web & Graphic designer

Hard skills

I have been working with local clients as well as those found through Upwork aka Odesk. I worked on various design projects, including logo design, marketing materials design, and web design.

• • • • •

Graphic designer

AL ALAMIA I became a member of the AL ALAMIA team as a Graphic

Designer, where I primarily focused on designing websites and various marketing materials for print including flyers, brochures, and posters.

Brand identity design Design for print Design for screens Typography UI/UX design

01

LOGO DESIGN

www.musestudio.dz

k.abid@musestudio.dz

A great logo is simple, memorable, usable, aesthetic, and timeless. It needs to be recognizable, versatile, visually pleasing, and able to remain relevant for years to come.

By keeping these factors in mind, a logo can effectively represent a brand and become a lasting symbol associated with it. + 213 550 071 353

Project

02

Izdihar Market Rebranding and Identity Design

BRAND IDENTITY

www.musestudio.dz

k.abid@musestudio.dz

Challenge The Izdihar Market, a local grocery store, was in need of a new brand identity that would better reflect its values and differentiate it from its competitors. + 213 550 071 353

03

Project

Consultini Brand Identity

BRAND IDENTITY

www.musestudio.dz

k.abid@musestudio.dz

Challenge Consultini, a business consultant and coach, needed a new brand identity that would better represent its services and values and differentiate it from its competitors. + 213 550 071 353

Client

04

ATHAT, a bespoke handmade furniture company

PRINT DESIGN

www.musestudio.dz

k.abid@musestudio.dz

Project Description Using a consistent grid design system and negative space, I arranged highquality photography and clean layouts that allowed the furniture to speak for itself. + 213 550 071 353

Client

05

Artec Int is the leading Odoo Partner in Algeria

PRINT DESIGN

www.musestudio.dz

k.abid@musestudio.dz

Project Description By combining minimalist design elements with bold typography and bright, eye-catching colors, I effectively communicated the benefits and features of the Odoo solution. + 213 550 071 353

Client

Tunad’or, a new canned fish production unit under Sarl Thon Littorale in Algeria

06

PACKAGING DESIGN

www.musestudio.dz

k.abid@musestudio.dz

Project Description

My role was to create the visual identity, which included developing the brand name, designing the Tunad’or logo, and assisting the client with trademark registration.

I also designed the packaging for the metal can as well as the paper packaging for the three-can bundle.

Working closely with packaging suppliers.

+ 213 550 071 353

Client

Laiterie El Maida

Project Description

07

PACKAGING DESIGN

www.musestudio.dz

k.abid@musestudio.dz

For this project, I was tasked with designing the packaging for Enjoy Lemonade, I created a visually appealing design for the tetrapack that showcased the product in an attractive and engaging way.

I worked closely with the packaging supplier to ensure that the final product met the client’s specifications and requirements. Through my design, I was able to help Laiterie El Maida successfully launch their new product in the market.

+ 213 550 071 353

Client

M-Pay, the first wallet application for the Algerian market

08

MOBILE APP UI/UX DESIGN

www.musestudio.dz

k.abid@musestudio.dz

+ 213 550 071 353

Project Description

My role in the project was to lead the UI/UX design process. Through several workshops with the client, I created wireframes and high-fidelity prototypes to ensure a smooth and intuitive user experience.

I conducted user research and analysis to identify pain points and user preferences, which were incorporated into the final design. I also created visual design elements such as icons and typography to enhance the application’s visual appeal and usability.

Client

Bône Express is an Algerian food delivery startup

09

MOBILE APP UI/UX DESIGN

www.musestudio.dz

k.abid@musestudio.dz

+ 213 550 071 353

Project Description

My role in this project was to handle the UI/UX design process. This involved conducting user research to identify user needs and pain points, creating wireframes and prototypes, and testing and iterating designs based on user feedback.

I worked closely with the Bône Express team to ensure that the design met their business goals and aligned with their brand identity. The final design incorporated a clean and user-friendly interface, with intuitive navigation and easy access to key features.

Client

CamyStore is an Algerian e-commerce startup

10

WEB DESIGN

www.musestudio.dz

k.abid@musestudio.dz

Project Description

As a UI/UX designer, my approach to this project was user-centered, starting with conducting market and user research to understand the target audience’s needs and preferences. Based on the insights gathered, I created a complete design system that catered to the complexity of the project and the user’s goals.

Throughout the design process, I collaborated closely with the front-end development team to ensure a pixelperfect result.

+ 213 550 071 353

Client

11

WEB DESIGN

www.musestudio.dz

REFESP (réseau des établissements francophones en santé) is a network of public health establishments that aims to be open to all Frenchspeaking public health facilities

k.abid@musestudio.dz

Project Description

My role in this project was to design the UI/UX for their website, which required a deep understanding of their target audience and their needs. By conducting user research and using a user-centered design approach, I created a design that was intuitive, user-friendly, and visually appealing.

I collaborated closely with the development team to ensure the implementation of the design was seamless and met the client’s needs.

+ 213 550 071 353

Thank you for taking the time to explore my portfolio.

I hope my work has inspired you and given you a glimpse into my passion for design. If you have a project in mind and would like to discuss how we can work together, feel free to contact me. Let’s create something amazing together!

KARIM ABID

Freelance Multidisciplinary Designer www.musestudio.dz

k.abid@musestudio.dz

+ 213 550 071 353