Hawkins Book

KIMBERLY HAWKINS

A BRANDING& PACKAGE DESIGNER

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KIMBERLY A HAWKINS IS A BRANDING & PACKAGE DESIGNER WITH A PASSION FOR THE ❤ HIP TRENDY

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K

KIMBERLY HAWKINS

A BRANDING& PACKAGE DESIGNER k hawkins@waterg raphics.com

LAVENDER H AND SO AP

HH OO MM EE

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PROJECT Flat Iron Packaging packaging matches iron series]

CLIENT Cortex International

K.A. HAWKINS

Hair appliance client sought out extremely different and edgy packaging, something they’ve never seen on a theylf before. After an international search, they chose Kimberly A. Hawkins.

k h awki ns @waterg ra p hi cs .com

Most flat irons are sold in a box.

Therefore, Hawkins gave them a SACK! Bold graphics, each with a different theme was created.

In addition, they then designed the irons to partner each theme. Our favorite is “Straighten Up!”!

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FAB FLATIR 1

2

3

4

k hawkins@waterg raphics .co m

K. A. HAWKINS

PROJECT Punk-rock series CLIENT Cortex International

INSPIRATION IMAGES

by Kimberly A. Hawkins

Cortex International gave K.A. Hawkins the freedom to develop Ourown creative series, working with Asian manufacturing, many flatirons were developed and now available in select retail stores and sold online.

RONSKINS pantone Black

pantone Black

pantone red 32 pantone 877

Hair appliance client sought out extremely different and edgy packaging, something they’ve never seen on a theylf before. After an international search, they chose Hawkins

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k h aw k i n s @wate rg rap h i c s .co m

PROJECT Branding + Package Design CLIENT JWOWW Cosmetics

K.A. HAWKINS

Designed branding and packaging for entire product line, created brand consistency, managed supply-chain process. Hawkins worked with Asian manufactures to design all packaging for entire cosmetic line.

k h awki ns @waterg ra p hi cs .com

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JWOWW

FOR FULL CREATIVE STORY

OWW

C287A602D01(絲印範圍)

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PROJECT Cosmeceutical Skincare line CLIENT LifeCell Skincare

K.A. HAWKINS k h awki ns @waterg ra p hi cs .com

Hawkins was retained by this international health & beauty client. All packaging + promotional materials designed by Hawkins since 2012.

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TO VIEW BOX FOLDING

Client asked for a paper bag designed to supply their potential retail-vendors with product-samples.

Watergraphics designed a high-end nylon tote.

Shipping box] to decrease customer returns.

Product overview description of entire product line, and company history.

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PROJECT Youthful Branding Packaging CLIENT Truly You

K.A. HAWKINS

Product line designed for Anthropologie [part of the URBN family of brands that includes Urban Outfitters, Free People, BHLDN and Terrain.

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Product developed by 12 year old with eczema. They got a meeting with URBM and pitched –they loved the product, didn’t dig their packaging.

CEO’s mom found Hawkins to redesign packaging - BAM!

PROJECT Elegant Branding/ Packaging CLIENT Amina Adem Skincare

K.A. HAWKINS k h awki ns @waterg ra p hi cs .com

Amina Adem, had a vision of a skincare line that would blend sciencebacked ingredients with elegance and sophistication. Hawkins developed name (duh: Amina Adem but she had to be convinced her beautiful name IS her brand), Hawkins design identity and entire product line of product packaging and retail boxes.

SIGNATURE, BRAND MARK

TYPOGRAPHY

PRIMARY SIGNATURE

HEADLINE •

SECONDARY BUG

KEEP CALM MEDIUM

all upper case 100% Horizontal Scale

Body Copy

•

Brandon Grotesque Light

SUBHEAD

•

BRANDON GROTESQUE

upper and lower case Flush left/Ragged Right 0.09 in [Space After] Paragraph

all upper case 100% Horizontal Scale

PALETTE

INK BL ACK DOVE

Pantone: 296 Pantone: 231 CMYK: 70 67 64 74 CMYK: 29 31 25 0 HEX: b7a9ad HEX: 231f20

ÈZE BLUE

Pantone: 621 CMYK: 19 02 09 0 HEX: cce4e5

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GOOD DESIGN

4 GOOD khawkins@waterg raphics.com

PEOPLE

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