Chris
Fitness Professional CHOATE
PIVOTED DURING THE PANDEMIC TO RISE IN REAL ESTATE
Former fitness coach turned REALTOR®, Chris Choate is dedicated to helping clients reach their home goals and live a better life, one step at a time.
“Every day I spread the good word of growth mindset,” said Chris. “Whether it means I’m helping a buyer or seller with their next move or pushing the envelope for the local Boulder fitness enthusiast.”
A Change in Direction
As the pandemic hit in 2020, Chris faced a significant shift in his career. He had been working as a personal trainer and group fitness instructor for Colorado Athletic Club-Boulder under the Welbridge
Corporation in Denver, clocking over 10,000 training sessions. With the onset of COVID-19, his business faced challenges.
“I recognized the impact COVID-19 had on fitness and ceiling within the fitness business,” he says. “So I decided to go back to real estate where I felt I had more control over my future and success.” Chris had started real estate in California in 2007, initially in the Sacramento/Davis area then in Monterey, Carmel, and his hometown, Salinas.
He didn’t entirely give up training, however. “I had to do some virtual training during the pandemic, juggling two kids
and three naps a day,” he laughs, recalling the challenges. With an eight-month-old and a threeyear-old at home, it wasn’t easy.
In December 2020, Chris entered the Denver real estate scene, precipitated by hiring friends of friends to sell his townhome. “They were awesome and gave me hands-on experience of seeing the process happen,” he says. Little did he know that real estate was the perfect fit for a career that would skyrocket him to success.
Transitioning from personal training to real estate wasn’t easy, yet Chris embraced it wholeheartedly. “My primary,
“I love who I work with. A lot of real estate agents hop around because the ‘grass is greener.’ But the grass is green where I water it.”
personal ‘why’ is being a great husband and father,” he explains.
Chris acknowledges the challenges of establishing a client base in a new field. However, his extroverted personality and extensive network from his personal training career in Boulder have played a crucial role in his success. He values the support of his wife, Rachael and acknowledges the supportive culture at his brokerage, where he leads an accountability group, works with internal coaches, and finds encouragement from colleagues.
“I love who I work with,” he smiles. “A lot of real estate agents hop around because the ‘grass is greener.’ But the grass is green where I water it,” he reflects. “I’m going to continue to water my grass and remove the weeds.”
Finding Purpose and Passion in Real Estate
Chris sees real estate as a foundational wealth builder, a platform where he can utilize his extroverted nature to connect with people and help them achieve their goals. “I love talking to people, networking, and getting to know their stories,” he explains. “It’s about building relationships, like any relationship business, where I help clients accomplish their goals.”
His passion for helping buyers and sellers is palpable.
“Handing over the keys to someone’s first home is an incredible feeling. Seeing the smile on their face when I tell them about the direct deposit hitting their account. Those are my ‘whys’ in real estate,” Chris shares enthusiastically.
His mantra in real estate is simple – build relationships, build community, and build generational wealth.
Community Involvement
When not selling homes, Chris is dedicated to bettering the community. He volunteers for the Parent Teacher Organization and actively participates in beautification efforts at his kid’s school, organizing trash pickup days that are known to the adults as the Lafayette Elementary Campus Beautification Project.
“To the kids, we are the Trash Pandas,” he says. Additionally, he donates yearly to the Cystic Fibrosis Foundation, supporting the Rocky Mountain Chapter’s annual silent auction/gala and knowing that every dollar makes a difference.
Chris is also passionate about fitness coaching, ensuring that the Boulder County community remains a healthy place.
Anything that he can do to help people achieve a healthier, happier lifestyle fuels his fire.
A Balanced Life
Outside of real estate, Chris is a devoted family man. He and his wife enjoy hiking, camping, and skiing/snowboarding in the beautiful Colorado mountains, often taking their children, 8-year-old Aria and 5-yearold Charlie, along for outdoor adventures. Chris is a longtime coach at Easton Training Center in Boulder and spends quality time fostering his children’s interests in music and sports.
“My daughter has the musical bug, and we like performing songs together,” says Chris, who has played the guitar since he was ten. He and Rachael also stay busy with their kids’ soccer and martial arts schedules as well as swim lessons, but they wouldn’t have it any other way.
“It is important to us that we can gather around the dinner table every night,” he shares.
“It’s essential to have that family time amidst our busy
schedules.” Their evening dinner kicks off with “peaks and pits,” where they share the highs and lows of their day.
Living with Impact
From personal trainer to Top Producer, Chris found a career where he has maximized his impact. Instead of coaching clients on building lean muscle, he is coaching them to their real estate goals. With his heart for others and dedication to his clients, Chris is living with impact. He is truly a REALTOR® on the Move!