PROOF
Ben Smith
BENSmith HIS SECRET TO
REAL ESTATE SUCCESS?
COFFEE, AUTHENTICITY, AND A 20-YEAR GRIND
For two decades, Ben Smith thrived in one of the toughest industries around. He started at the bottom, scraping plates and washing dishes, then worked his way through nearly every role a restaurant could offer. By the end of his hospitality career, he was directing operations for a restaurant group across Boulder and Denver and had even opened a restaurant from the ground up in Erie. Armed with a Food and Beverage Management degree from Johnson & Wales University, he knew the long nights, relentless pressure, split-second problem-solving, and constant demands of keeping both customers and employees happy. In short, Ben knew how to perform when the heat was on.
Then came 2020. As he and his wife, Molly, raised two young boys, the demands of restaurant life were becoming harder to manage. When the pandemic froze the hospitality industry, Ben knew it was time for a pivot. “The late nights and weekends and demands of the restaurant lifestyle were just becoming increasingly difficult for us,” Ben explains. “And then when the pandemic shut down the industry, it kind of became the sign that we needed to just transition.” Real estate had been quietly waiting in the wings. Raised in Boulder by a general contractor dad who built spec homes, Ben had always been drawn to the industry. “I had always just kind of gravitated towards REALTORS® at cocktail parties or functions... I always felt like they were the coolest people in the room,” he recalls with a laugh. “I was like, ‘I’m going to do that.’”
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Trial by Fire: From Kitchen Line to Contract Signings Ben spent quarantine studying, earned his license in late 2020, and hit the ground running in 2021. Jumping into one of the wildest market surges in recent history proved to be the ultimate crash course.
“First year, in 2021, that’s when the rates were really low and it was multiple offers and crazy,” he says. “It was like a real trial by fire situation. I really enjoyed it.” While changing careers during a global shift sounds daunting to most, Ben’s restaurant background gave him a unique edge. He brought along essential skills: high-level communication, seamless service, rapid problem-solving, and a deeprooted commitment to taking care of people. Plus, his strong work ethic kept him grounded. “I was done with restaurants, I have a really strong work ethic, so I was ready to hit the ground and pound the pavement and get going.” Today, as part of the Apollo Group, working alongside longtime friends and leaning into the proven framework of Ninja Selling, Ben has hit his stride. Rooted in Boulder County, he brings a lifetime of local knowledge to every transaction. “I grew up here. So I have a real passion for these communities and these neighborhoods. I don’t have to sugarcoat it or pretend like I don’t
PROOF know. I can be honest and give my experience and be authentic.”
Authenticity over Algorithms When asked about the best real estate advice he’s ever received, Ben’s answer is simple: Just be yourself. Whether he’s sharing property tips, market insights, or family moments on Instagram, what you see online is exactly who you meet in person. “People who see me there will say, ‘We appreciate the authenticity of being yourself.’ Whether you find me on Instagram or find me at a coffee shop, you’re going to get the same person all the time.”
That same steady presence defines how he approaches his work-life balance. Real estate is a non-stop hustle, but Ben stays driven by what matters most: his family.
COFFEE’S THE ANSWER, I GUESS, TO BUILDING A BUSINESS.
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“I always tell people that I am in this business to fund my wife’s dreams and support my kids’ passions.” For Molly, his wife of 10 years, that means building toward a bigger home, more family travel, and quality time together. For his sons, Samson (10) and Sterling (7), it means having the freedom to explore whatever sparks their curiosity, whether it’s soccer, rock climbing, or giant Lego pits.
Fueling the Community (One Cup at a Time) Even with a thriving real estate career, Ben hasn’t completely let go of his service roots. He just changed the setting. On Sunday mornings, you can find him at his local church in Louisville, arriving early to brew and serve coffee to arriving families. “It gives me an opportunity to meet people from throughout the community... and then I kind of scratch that hospitality itch that I don’t get anymore,” he says. “A couple hours on Sunday morning making coffee and then shaking hands and getting to know people is the perfect amount that I need.” That passion for connection doesn’t stop at church. Ben serves on the PTO at Douglas Elementary, where, naturally, he brings Starbucks coffee for the principal and parents, and participates in the BVSD Leadership Academy to stay involved in public education policy. “Coffee’s the answer, I guess, to building a business,” Ben jokes. From navigating intense negotiations in Boulder County to handing out hot coffee on a Sunday morning, Ben Smith’s transition from hospitality to homes has come full circle. After two decades in hospitality, he may have changed industries, but he never changed what made him successful in the first place: putting people first.
CONTACT
US!
Ben Smith Broker Associate The Apollo Group eXp Realty (303) 667-5078 ben@apollogroup.com www.apollogroup.com