6 Tips to Increase Your Online Jewelry Sales
Here are some ways to boost your online sales and help your jewelry business grow.
One challenge for online jewelry businesses is not having enough traffic to their e-commerce websites or social media accounts. Unlike a physical jewelry store, there are no passers-by that will become potential customers. That is why having maximum online exposure is a must for all e-commerce sites to further increase the chances of getting more customers. Running online contests is one, but doing solely that won’t make that much of a difference. That said, here below are other ways to boost your online jewelry sales, alongside running social media contests.
Post regularly. You already have social media channels set up for your business, but why aren’t you getting better results? Well, if you are not posting regularly, you won’t get the exposure you need. Consistently posting daily is one way to grow your social community. The time of posting is important too; check the time of day your target audience is online, and you can do this by checking your account’s analytics.
One more tip is to use photos in all your posts, even on Twitter. A simple text-only post won’t appeal as much as an image would do, remember that visuals are more appealing to a human brain. Studies also have shown that photo posts on Facebook get over 50% more likes than an average words-only post. So go ahead and take pictures of your wholesale sterling silver rings and other pieces to entice more customers!
Publish blog posts. Having an e-commerce website is not enough if you want maximum exposure. Create a blog site where you can share some style tips to people interested in fashion or are sterling silver jewelry enthusiasts.
Optimize the content for search engines to crawl you and to improve your site’s organic search visibility. Don’t forget to add images or even short videos to the article to further catch the audience’s attention.
Make use of social buttons. Let your website viewers know that you have social media accounts. You can do this by adding social buttons on the site to easily lead them there. You can embed them on the website and blog or within your content.
The best places to put these buttons are the footer, header, email signature, About page, and Contact page. You can also include them in the content of your blog posts. Display them loud and proud to encourage your readers to Like and Follow them.
Create infographics. As mentioned earlier, visuals are more appealing to the eye. Studies have shown that 90% of information that comes to the brain is visual. Plus, they make some heavy information more enjoyable to read. That said, create infographics based on your blog posts or the current trends.
Your topics could range from style guides to product highlights; something your target market would be interested in. Make them colorful, easy to look at, and straightforward. Don’t forget to post them the blog and social media accounts and use hashtags as well.
Get customer reviews. Lastly, encouraging your customers to give you reviews will increase customer trust and generate word-of-mouth advertising. You can either personally reach out to each customer after purchase or install a social review app.
If your e-commerce website is on Shopify, you can use apps like Product Reviews and Yotpo. A social review app can help convert customers to reviewers. So if you are too busy to message each satisfied customer after purchase, automated social review apps are the way to go.
Want to know more Tips on How to Increase your Jewelry Sales. Visit us at... http://www.sidneyimports.com/Default.asp or Visit us at
https://www.facebook.com/sidneyimports
https://sidneyimports.wordpress.com/