DESIGN AND LAYOUT

When designing fitting rooms, retailers need to consider the optimal layout and spatial design to enhance the overall customer experience.

Space and Placement: Determine the size and location of fitting rooms to ensure that customers have enough space to try on apparel without bumping into walls or fixtures (Hodge, 2021). Best practices for placing and spacing fitting rooms should also be considered (Hodge, 2021).

Lighting: Lighting is a key element of fitting room design, and customers prefer lighting that is flattering and natural (ROI Advisers, 2022). Retailers should ensure that the lighting is bright enough to see the clothes clearly, but not so bright that it washes out the colours (ROI Advisers, 2022).

Mirror: The mirror is the most important element of the fitting room, and customers prefer mirrors that are large, well-lit, and provide a 360-degree view (ROI Advisers, 2022), (Kostic, 2021). Retailers should ensure that the mirrors are positioned at the right height and angle to provide the best view (ROI Advisers, 2022).

Seating: Fitting rooms should provide comfortable seating for customers to sit and relax while they try on clothes (Kostic, 2021). Retailers should consider adding seating furniture that complements the overall design of the fitting room (Kostic, 2021).

Ventilation: Fitting rooms should have good ventilation to ensure that customers feel comfortable and not overheated while trying on clothes (Kostic, 2021).

Smart Mirrors: Smart mirrors are becoming increasingly popular in fitting rooms, as they provide customers with a personalized experience and allow them to see how clothes look from different angles (ROI Advisers, 2022).

Colour and Design: The interior of the fitting room should be spacious, enjoyable, and relaxing, with a neutral colour palette that creates a calming and relaxing atmosphere (ROI Advisers, 2022). (Kostic, 2021). Retailers should consider adding design elements that align with the brand's personality and enhance the overall customer experience (Kostic, 2021).

Mirrors:

Mirrors should be positioned at the right height and angle to provide the best view (Merchandiser, 2017). Consider installing adjustable lighting on the mirrors to provide a quality touch that shoppers will appreciate (Hodge, 2021). Ensure that mirrors display full-body reflections to leave customers feeling confident and satisfied (Singh, 2022).

Lighting:

Lighting should be bright enough to see the clothes clearly, but not so bright that it washes out the colours (Merchandiser, 2017). Consider installing smart mirrors that can provide additional features such as adjustable lighting or virtual try-on capabilities (Hodge, 2021). Flattering lighting is essential to make customers feel beautiful when looking into the

Seating:

Fitting rooms should provide comfortable seating for customers to sit and relax while they try on clothes (Reader, 2017b). Seating furniture should complement the overall design of the fitting room (Hodge, 2021).

Hooks and Storage Areas:

Hooks should be provided for customers to hang their clothes while trying on new items (Hodge, 2021). Storage areas should be provided for customers to store their belongings while trying on clothes (Hodge, 2021).

Accessibility: lighting, seating, hooks, and storage areas for maximum convenience and comfort. When designing fitting rooms in luxury retail stores, retailers need to consider the placement of mirrors, lighting, seating, hooks, and storage areas for maximum convenience and comfort.

Fitting rooms should be designed to be accessible to all customers, including those with disabilities (Display, 2016). Consider providing grab bars or other accessibility features to accommodate customers with mobility needs (Display, 2016).

The ideal number of fitting rooms for a luxury retail store depends on the store size and customer volume.

Peak Time Traffic: Analyse customer traffic patterns, especially during peak times, to determine the number of fitting rooms needed. For example, if Saturdays are the busiest day, consider allocating enough fitting rooms to accommodate the demand during those hours (Hodge, 2021).

Customer Groups: Luxury retail stores may consider offering larger fitting rooms for customers shopping with children, in groups, or with a wheelchair (Hodge, 2021). These rooms should be 1.5 to 2 times larger than standard rooms and able to accommodate several people and additional equipment such as strollers or wheelchairs (Hodge, 2021).

Consider Customer Preferences: Keep in mind that most people shop in pairs or as a family, so ideally, fitting rooms should be big enough to fit four people at once (Singh, 2022). This allows for a more comfortable and enjoyable shopping experience for customers who shop together.

Flexibility: Consider designing fitting rooms with adjustable partitions or curtains to accommodate different group sizes or provide additional space for customers with mobility needs (Singh, 2022).

Peak Utilization: Industry-wide, the average peak fitting room utilization is around 70%, but this can vary across retailers (alerttech, 2016). Factors such as the arrangement of fitting rooms, locked vs. unlocked doors, and store associate training can influence peak utilization (alerttech, 2016). Monitor and adjust the number of fitting rooms based on peak utilization rates.

Consider the Importance: Fitting rooms are considered as important as the front of the house, if not more so, in the retail experience (Vembar, 2019). Allocate sufficient space and resources to fitting rooms to reflect their significance in the overall store design and customer experience.

Interior design using AI for new innovative high-end luxury fitting rooms

Enhanced Visual Appeal: AI algorithms can analyse customer preferences, trends, and data to generate interior design concepts that align with the brand image and target audience. By creating visually appealing and luxurious environments, the fitting rooms become more attractive and enticing to customers, leading to increased foot traffic and potential sales.