Partnership Plan - The Kidney Walk 2015

Let’s walk for life PARTNERSHIP PLAN

THE KIDNEY FOUNDATION OF CANADA QUEBEC BRANCH Charitable organization no. 10756 7398 RR00011

kidney.ca/quebecwalk

A word about The Kidney Foundation of Canada When the Foundation was founded in 1964, organ transplants were still experimental, only a few hospitals offered hemodialysis treatments for end-stage renal failure and access to the treatments were strictly regulated by selection committees.The Foundation went into action: it set about raising public awareness of renal failure, campaigned for more treatment centres and, of course, promoted and supported research on kidney transplants. Ever since, The Kidney Foundation of Canada has created many programs, including short-term financial assistance for patients in need, a wide range of informative documents on kidney disease, scientific training and education for specialized researchers, a website on nutrition for patients on a special diet because of their health and summer camps for kids on dialysis and young transplant recipients, which also give their parents a break.

Major discoveries Since it was created in 1964, The Kidney Foundation of Canada has provided over $110 million for research, leading to the discovery of new medicines and treatments and improved transplant techniques. In fact, it’s thanks to this research that the kidney has become the most grafted organ and that kidney transplants now have the highest success rate of all transplants.

This success is due in no small part to the many discoveries of our home-grown researchers: better anti-rejection drugs, the discovery of antibodies and improvements to dialysis treatments.

These medical advances have led to a better quality of life for thousands of Quebecers suffering from kidney failure.

Partner with a crowd-pleasing annual event!

The Kidney Walk will be held on Sunday, May 24, 2015, in 20 cities across Quebec. This non-competitive five-kilometre walk brings together all those affected by kidney disease to promote organ donation and celebrate the progress that has been made in the field of kidney health.

Across Quebec, thousands of walkers—kidney patients, dialysis patients, transplant recipients, living donors, health professionals and Foundation supporters—take part in this popular fundraiser.

In the past three years, we have doubled both the number of participants and the revenues generated by the Walk.

In this spirit, we are seeking to raise over $500,000 in 2015 by continuing to boost participation.

Ranking among the Foundation’s most successful events, the hugely popular Walk helps raise more funds for research, for improving patient quality of life and for promoting organ donation.

A winning partnership Partner with the Kidney Walk and help support the Foundation’s mission.

In gratitude for your invaluable support, we will give you access to a visibility program that helps you make a strong impression on participants.

Choose the partnership category that best suits you and get set to make your mark during this social event that rallies supporters from across the province.

We look forward to a winning partnership with you!

Local partners Friend $250

Bronze $500

Silver $1,000

Gold $2,000

Gold x 3 $5,000 X

Gold partnership applied to your choice of three Walks Logo on local promotional posters and flyers*

X

X

Partner's name in local press releases

X

X

X

X

X

X

X

X

X

X

X

X

X

Logo on the local Walk website Acknowledgment statement at the opening of the local Kidney Walk X

Logo on a promotional panel at the site of the chosen event

*Circulation varies by location

Province-wide partners Ambassador $5,000

Sponsor $10,000

Platinum $15,000

Diamond $25,000

Acknowledgment statement at the opening of all Walks in Quebec

X

Official partner of the special insert** including your logo on the cover

X

Logo in the flyers in all markets (circulation: 30,000)

X

Logo on posters in all markets (circulation: 500)

X

X

Logo on promotional Kidney Walk bookmarks (10,000 units)

X

X

Logo in all promotional e-mails sent to participants and inclusion of the logo on the KFoC’s Facebook home page banner

X

X

X

Logo on the Walk’s website home page

X

X

X

X

X

X

X

¼ page

½ page

¾ page

1 page

One Walk

Two Walks

Three Walks

All Walks

Logo in the June 2015 newsletter to be sent to participants in digital format Ad space in the special insert** Visibility given to Gold partners for:

**The special insert is part of the Kidney Link newsletter whose 10,000 copies enjoy a readership of three or more persons per copy

In-kind option Make an in-kind donation You can contribute to an event by donating goods and services that can be used to make the Walk a success.

You will be entitled to the partnership plan that most closely matches the market value of your contribution.

Get in touch with us to explore the various possibilities.

Visibility+ Option Get more visibility!

Once we’ve signed a partnership agreement, you can take up the Foundation’s cause in a more conspicuous way while increasing your visibility by putting together a team of walkers. Invite your employees, their family members, your representatives and your collaborators to join your team and take part in a gratifying and rewarding experience while raising funds for the cause. The funds raised by your team members will help lower the cost of your partnership agreement.

Your business only need to make up the difference, if any.

The day of the event, your business can enjoy enhanced visibility by inviting the walkers on your team to wear company gear throughout the Kidney Walk, be it a t-shirt, cap or sash.

The Kidney Foundation of Canada’s Kidney Walk is a provincewide event aimed at raising funds to help people with kidney disease and increasing public awareness of the importance of organ donation.

This day is a celebration of life that brings together patients and their loved ones, supporters and health professionals.

An event held in several cities across Quebec The five-kilometre Kidney Walk takes place simultaneously in several cities across Quebec: over 4,000 people showed up for the 2014 event to walk the Walk together starting at 10 a.m.

The 2014 Walk took place in: Dolbeau – Dollard-des-Ormeaux ­Gatineau – Joliette – Maniwaki – Montreal Quebec City – Rouyn-Noranda – Saguenay – Saint-Bruno – Saint-Georges de Beauce – Saint-Jean­-sur­-Richelieu – Saint­-Jérôme – Sherbrooke – Trois­-Rivières Also, the city of Laval hosted the Tour de rein cycling event.

THE FOUNDATION’S 50 YEARS OF ACCOMPLISHMENTS The celebration of 50 years of work advancing kidney health and organ donation would not have been possible were it not for the mobilization of community members— donors, volunteers and employees. To all of you, thanks for 50 years of dedication to lessening the burden of kidney failure. kidney.ca/quebec

Research, Progress •

1960 : Kidney failure is a fatal disease

•

1970 : Discovery of cyclosporin, a medication that fights rejection

•

1980 : Hemodialysis treatments are shortened from 12 hours to 5 hours

•

1990 : In-laboratory development of erythropoietin to fight anemia in kidney patients

•

2000 : Kidneys become the most grafted organs with the highest success rates

•

2009: The Foundation holds screening clinics across Quebec to prevent kidney disease

•

2010: The Living Donor Expense Reimbursement Program is launched by the Quebec Branch of The Kidney Foundation of Canada; the program seeks to support the donor’s gesture by reimbursing some of the expenses linked to the kidney donation process

Funding • The Foundation funds over a third of Canada’s nephrology research.

• To date, the Foundation has provided more than $110 million in funding for kidney disease research.

• Every year, over $1 million is earmarked for research in Quebec.

Patient services • Free publications: Living with Kidney Disease (available in six languages), the kidney patient diet, brochures on kidney disease, treatments, etc.

• Free summer camp for young dialysis patients and transplant recipients • Scholarship programs for patients • Emergency funds for disadvantaged patients • Free pagers for patients awaiting a kidney transplant • Massage therapy services for children on dialysis • Medic-alert bracelets • Publication of the Kidney Link newsletter three times a year in print and electronic versions • Peer support via the kidneyconnect.ca online tool

Defending patients’ interests • The Foundation helped draft Bill 125 (fostering organ donation), which became law in December 2010.

• Since 2012, the Quebec Branch of The Kidney Foundation of Canada has been advocating for an increase in the number of kidney transplants.

Given the increasing incidence of kidney failure among the general public, the Foundation has been working hard to put organ donation on the government’s agenda.

Raising public awareness of organ donation • Publishing public interest messages in print and electronic media • Hosting a forum on organ and tissue donation to provide training to health professionals • Organizing information sessions, conferences and symposiums • Disseminating information: brochures, books, videos and website • Creating a multidisciplinary committee to study the problems specific to Quebec and find solutions to increase the number of deceased-donor organ donations