Kiddie Academy Franchise Brochure

Build on.

Where entrepreneurial ambitions and community meet

Guided by Principles.

Inspired by People.

A nurturing learning community and great business opportunity doesn’t just happen. It’s created through the efforts of capable, caring individuals.

A unique opportunity and motivated community are waiting.

There are many franchise opportunities out there, but this one is special. We’re committed to giving you the most accurate information possible,

Educational child care should engage children’s

so you can make this very important decision

curiosity, imagination and individuality. It was

with confidence.

this essential truth that spurred our founders to open our first Academy in 1981. The opportunity

Thank you for the time you’ve taken so far.

in serving the needs of children and their families

I’m happy and proud to introduce you to

has created professional, personal and financial

our community.

fulfillment for hundreds of our franchisees across the country, and the number is rapidly increasing.

This brochure is intended to introduce you to Kiddie Academy’s essential processes, the principles that guide them and the people who invest themselves in each of our Academy locations.

Michael J. Miller Executive Chairman, Kiddie Academy

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Core Values

Well-Rounded Education

Supporting our culture and guiding our decision-making Entrepreneurial energy and community responsibility: our culture is built on it.

We’re driven by an ambition to revolutionize educational child care.

We shape children for the future, preparing

We pay close attention to the quality of care

them for school and for life—awakening

and education we deliver to ensure it fuels

possibilities through nurturing, learning and

each child’s imagination and curiosity.

our Life Essentials® curriculum. Our continued

We’re proud of the security and satisfaction

growth has spanned three generations of private

we provide to parents and the opportunity

ownership. We’ve expanded thoughtfully and

we give our franchisees to realize their

with patience, fueled by our focus on what

ambitions and connect with their communities.

We share a passion for teaching and nurturing the whole child.

Commitment We’re committed to the success of each franchisee. That entails developing and appreciating our employees, recognizing and respecting our diversity and improving the communities we serve.

works best for families and franchisees.

Long-Term Success We execute the best business decisions for the long-term success of our brand.

Integrity We are honest, trustworthy and ethical in all we do.

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Our Legacy Kiddie Academy® Educational Child Care was created from a commitment to serve the child care and education needs of every family.

Kiddie Academy inception and inspiration

From pioneer to industry leader

In 1981, to meet the demand of the growing

Kiddie Academy was an early innovator in

to build processes and procedures, drive business

number of dual-income, Baby Boomer families,

addressing both the care and educational

growth, foster a global brand strategy and ultimately

George and Pauline Miller recognized it was time

needs of children of working parents.

assume the Executive Chairman position in 2002.

George, a practicing accountant, and Pauline,

Pauline Miller developed the predecessor to our

Under his leadership, Kiddie Academy has

a lifelong educator, formed the financial and

current care model and proprietary curriculum.

become a rapidly growing presence in a

educational nucleus of Kiddie Academy.

Her insight, passion for education, keen

$47 billion industry, providing empowering

observations and drive continue to inform

teachable moment after teachable moment for

everything we do. George and Pauline Miller’s son

thousands of children and families each day.

been vital to our growth ever since. Over the years, Michael has served in multiple capacities, helping

for child care that expanded a child’s possibilities.

Michael joined Kiddie Academy in 1985 and has

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The Essentials Life Essentials®: revolving around the way each child learns

We take the unstoppable momentum of curiosity and focus it on teachable moments steeped in

National accreditation and the flexibility to adapt

character education, STEM-infused technology Life Essentials is a curriculum and the practice

and health and fitness.

of a philosophy: that a child’s education comes from everything observed, felt and shared within

We encourage each of our Academies to secure accreditation from one or more nationally

Distinguishing each Academy with character

their environment. Life Essentials creates the

recognized organizations. And while Life Essentials is the result of decades of development, it’s dynamic.

perfect conditions for care and learning, developed

As a fundamental part of our Life Essentials

To keep it at the forefront of early education

specifically for each age. It guides our franchisees

curriculum, children learn the values that will

research and practice trends, our Education

and their staff, and provides comfort and

help them develop into well-rounded citizens.

Department incorporates feedback from teachers,

confidence to parents.

Each of our Academies uses character education

directors, franchisees and the Curriculum

to turn moments of interaction into moments of

Advisory Board.

Each day, every Kiddie Academy in our national

learning. From the playground to the classroom to

network adapts Life Essentials to the way children

the shared meal table, we take every opportunity

learn—from the classroom to the home and

to teach children important character-building

back again.

cornerstones, like respect, friendship and compassion.

The development of Life Essentials is governed by our first Core Value: we share a passion for the education of the whole child. Everything a child sees and experiences is an opportunity to learn.

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Helping Franchisees Succeed We support, guide and empower.

site selection and construction to training, operations and marketing, we adapt our

From the first phases through the entire span

support to every phase.

of our relationship, our staff does everything it can to support each franchisee’s vision, and help

We’re your team.

them provide the highest quality educational child care to their communities.

Kiddie Academy and our franchisees depend on one another and work as a cohesive unit,

Decades of assisting in the construction and

each of us doing our part to serve families to

operation of hundreds of Academies have prepared

the best of our abilities. When we meet the

us to guide our franchisees into making sound

community’s needs, everyone benefits.

decisions. From financial management,

Franchise Engagement Stages

Guidance and Consultation

• Site Selection

• Financial Management

• Construction

• Operations

• Financing

• Training: Franchisees and Directors

• Pre-opening

• Marketing: National, Regional, Local

• Grand Opening

• Education: Life Essentials®

• Ramping Operations • Growth and Expansion • Succession Planning

“When we first started to franchise, my family made a promise to support each franchise location as if it were our own. We‘ve kept that promise, because it’s the only way we know how to do business.”

Michael J. Miller, Executive Chairman

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Return on Commitment A Kiddie AcademyŽ franchise: an investment of passion, expertise and drive Growing a business requires a comprehensive commitment. In addition to investing capital, you’re contributing your personal and professional experience— and your unique perspective.

Becoming a Kiddie Academy franchisee means measuring success by financial stability, personal growth, time flexibility and community impact. It signifies being part of a

Balance Our hours of operation let you balance your time the way you want.

Fulfillment Achieve personal and professional goals while providing a valuable service to families in your community.

rapidly growing presence in educational child care while getting all the help you need along the way. This is definitely not starting a business as usual.

Independence Maintain control over your career and your future.

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Take the Next Step.

We’re proud of what we’re building together for our children, families and communities. To learn more about what separates us from every other franchise opportunity, call 800-554-3343.

Or visit KAFranchising.com.

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KAFranchising.com • 800-554-3343

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