1) Introduction

01. Introduction

Men ' s formal wear fashion has cemented its place in the urban parts of the country, with recognizing the growing need for branded, structured clothing for the changing needs of the Indian male with new jobs and opportunities there has also been an ascent of variety in the formal wear. The target consumer selected here for this particular consumer scan is from 30 - 35 years, wherein they have a little more money to spend on a respectable wardrobe already pre-assembled. Men at this age usually try to invest in quality rather than quantity, they prefer upgrading their wardrobe rather than expanding it and cultivate their staples. Studies on male formal clothing shopper indicate that a brand can influence in store impulse purchases by more than 40%.This level of impulse stems from the fact that apparel shopping is now an activity of choice for men, as the urban male has stepped away from a previous “don ’t like to shop ” mindset and now actively seeks opportunities to interact with and shop for apparel. Formal wear for the men between this age group means experimenting with prints and style. Formal wear is a substantially higher dress code, requiring clothes that most men wouldn ’t casually wear.

RAYON TWILL POPLIN

SATIN POLY-COTTON BLEND COTTON LINEN

Formal wear for men changes depending on the time of day: in daylight hours, it means morning dress with a tailcoat and vest, while at night it means white tie. Formal wear helps ease the tension of making that all-important first impression by perfecting your professional approach. It also makes you look polished in every sense of the word. There have been multiple brands that have started including formal wear as a part of their collection, but here is a list of top formal wear brands for men in India you can watch out. Be it a well fitted formal shirt, or a pair of classic coats and pants. Raymond- The Complete Man, Louis Philippe- The Upper Crest, Van-Heusen- Power Dressing, Arrow- Since 1851, Allen Solly- Friday Dressing, Peter England- Be Everything You Love, Zodiac- Finest quality clothing. There are a variety of fabrics used for men ' s formal wear like chiffon, cashmere, cotton, crepe, georgette, jersey and satin but the popular ones are Oxford, Rayon, Pinpoint, Poplin, Dobby, Twill, Linen & Poly/Cotton Blend.