Portfolio-Khofifah Noviarianti

Portfolio KHOFIFAH NOVIARIANTI

Khofifah is a Digital Marketing Specialist and Social Media Specialist.

During her study in Management major at University of Airlangga, Khofifah never stops to try new things and indulging things that she likes.

She is experienced in strategy planning, tactics and execution, marketing campaign, community organizer, content marketing, and writing skills.

Khofifah believes in achieving high through starting small.

Where I've Worked Digital Marketer Female Daily Network Aug 2021 - March 2022 Operational Excellence PT Paragon Tech & Innovation Aug 2021 - Jan 2022

Research Assistant Airlangga University May 2021 - May 2022

Digital Marketer CV. Solusi Automasi Indonesia Nov 2020 - Jan 2021

Where I've Worked Digital Marketer Center for Environmental, Social, & Governance Studies Universitas Airlangga Nov 2020 - May 2021 Event Officer Celtic Creative Apr 2020 - June 2021 Digital Marketer Automate All Nov 2020 - Jan 2021 Social Media Specialist Jobhun.id Jun 2020 - Sep 2020 Telkomsel Apprentice Program Telkomsel May 2019 - Sep 2019 Social Media Officer Intern DNK.id Jan 2019 - May 2019

CONTENT IDEAS: Female Daily Network

CONTENT IDEAS: fdxbeauty

CONTENT IDEAS: beautystudiobyfd

CONTENT IDEAS: Center for Environmental, Social, & Governance Studies.

CONTENT IDEAS: Jobhun

CONTENT IDEAS: DNK.id

CONTENT PLAN comprised of all the marketing assets and data-gathering functions needed to achieve the goals set forth in the content strategy.

Brand Activation: Offline Event While working at Female Daily, my team and I activated Surabaya x Beauty 2022 Surabaya x Beauty 2022 was successfully held at Grand City Convex with a total of 19,099 visitors for 3 consecutive days from 25-27 March with 3 stages at once, namely Glow Up Stage, KOL Lounge, and Beauty Playdate with the theme #YourBeautyMission.

Brand Activation: Online Event While working at Female Daily, my team and I activated a total of 2 online event, themed 1. Female Daily x Beauty Local Power Edition (Aug-Sept 2021) 2. Female Daily x Luxury Edition (Nov-Dec 2021) the online event was said to be successful because it gained 10k++ followers organically on @femaledailynetwork, @fdxbeauty @beautystudiobyfd. sells 1200++ product during the event.

Participated by 16 luxury brands and 21 local brands.

Brand Activation: Talkshow While working at Female Daily, my team and I activated Beauty Talkshow Activation of talkshows featuring beauty influencers such as Cathy Sharon, Tasya Sayeed, Luna Maya, Malvava and others with an interesting theme.

Brand Activation: Campaign While working at CESGS, my team and I activated a total of 3 online campaigns, themed 1. An Aftertase Called Food Waste 2. Humanizing Human 3. Waste Less, Live More (Jan-Feb 2021) the campaign was said to be successful because it gained 4500++ followers organically, the total volunteers who joined the telegram group and had participated in the campaign until the end were 1200++.

Brand Activation: Challenge Activation through challenges, including: 1. #5DaysWorkLifeBalance Challenge 2. #FoodWasteAction Bingo Challenge 3. #WasteLessLiveMore Challenge able to attract several communities that are engaged in certain issues including; 1. Aliansi Zero Waste Indonesia 2. Gajahlah Kebersihan 3. dietisien.id 4. DamoGO 5. Komunitas Surplus 6. Saya Pilih Bumi

Brand Activation: IG Live Instagram Live lets users stream live videos to the followers through the Instagram Stories.

It’s great for building engagement, connecting directly with the users, sharing news, and establishing the brand.

Bussiness Development: NATYRA for PARAGON While working at Paragon Tech & Innovation, my team and I worked on the final project, "NATYRA" with the slogan 'where beauty meets nature'.

"NATYRA" exists as a skincare solution that utilizes natural ingredients that are around as cosmetics and has a selling value.

Social Media Performance Tracker Analyzing weekly insights by focusing on three KPI metrics for instagram, linkedin, and twitter

SEO Report Explore SEO using Ahrefs and anylize some perspective including: On-page Deep dives with content & technical analysis and competitive benchmarking.

Off-Page Deep dives with Backlink analysis and competitive benchmarking.

Customer Lifecycle Understand the end-to-end customer journey of the business to determine which campaign should be taken each step.

Digital Marketing Certification RevoU Full Stack Digital Marketing LinkedIn Social Media Marketing: Strategy and Optimizing Jobhun Digital Marketing Specialist

Get in touch with me

Khofifah Noviarianti khofifahno@gmail.com 081554164724

Looking forward to hear from you!