NETFLIX COMPANY PROFILE - Group 2 PR

COMPANY PROFILE

Netflix Originals

TABLE OF CONTENT TTQT48C1(D) | English Our company profile will give you detailed insight into who we are and what we are doing.

Public Relations, Final term

Our Letter

About Us

Page 2

Page 4

Our Story

Mission Vision Statement

Page 5

Page 7

Our Letter

OUR LETTER

2 Dear all the customers and partners,

We are Netflix Inc., the biggest fan of entertainment.

As a true fan of entertainment, we do not allow others to provide substandard ways for recreation. Consequently, we worked hard to become one of the world's leading entertainment services today.

At Netflix, we want to entertain the world. Whatever your taste, and no matter where you live, we give you access to best-in-class TV series, documentaries, feature films and mobile games across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

We are day by day making our system better, we find a way to raise the standards in supplying all on-demand video content streaming services. The purpose of Netflix is to be the world's best entertainment production firm. Netflix's core values promote particular abilities and habits that would not compromise on its principles. The values address everything from judgments to boldness, selflessness, honesty, inclusivity, and inventiveness.

With all those things, we’re now streaming in more than 30 languages and 190 countries, because great stories can come from anywhere and be loved everywhere. We are the world’s biggest fans of entertainment, and we’re always looking to help you find your next favorite story.

Thank you for reading this piece of love from Netflix, Netflix Inc.

ABOUT US Netflix, Inc. is an American subscription streaming service and production company. Launched on August 29, 1997, we offer a film and television series library through distribution deals as well as our own productions, known as Netflix Originals.

The name is a combination of words. The “Net” is derived from the word Internet and “Flix” is a shortened version of the word flicks – a synonym for movie.

At Netflix, we want to entertain the world. Whatever your taste, and no matter where you live, we give you access to best-in-class TV series, documentaries, feature films and mobile games. Our members control what they want to watch, when they want it, with no ads, in one simple subscription. We’re streaming in more than 30 languages and 190 countries, because great stories can come from anywhere and be loved everywhere.

OUR STORY On our journey to entertain the world, we achieved some of the top awards based on experiences of our staff and the votes of viewers from all around the world.

1997-1998

Reed Hastings and Marc Randolph - founders of Netflix, have an idea to rent DVDs by mail. They test the concept by mailing themselves a DVD. The DVD arrives intact, and the idea for Netflix is born. Netflix.com launched as the first DVD rental and sales site in 1998 with only 30 employees and 925 titles available.

1999-2000

The Netflix subscription service debuts, offering members unlimited DVD rentals without due dates, late fees, or monthly rental limits. Generally speaking, Netflix overcomes all disadvantages of DVD rentals. A personalized movie recommendation system is introduced, using members’ ratings on past titles to accurately predict future choices.

2005-2007

The Profiles feature launches, allowing members to create different lists for different users and/or different moods. Streaming is introduced, allowing members to instantly watch series and films.

2009

After nearly three y the $1 million Netfl Bellkor's Pragmatic accuracy of recomm partnerships expan membership surpas Culture Deck - a do culture is published of the most influent resources in the wo

years and 40,000 submissions, lix Prize is awarded to the team c Chaos for improving the mendations by 10%. Streaming nd to internet connected TVs as asses 10 million. The Netflix ocumentary about Netflix’s d and immediately becomes one ntial documents in human orld.

2016-2017

Netflix expands to 130 new countries, bringing the service to members in more than 190 countries and 21 languages around the world. The Download feature is added for offline and on-thego viewing. Membership hits 100 million members globally. Netflix wins its first Academy Award, for 'The White Helmets.'

2020

Netflix is the most-nominated studio at the Academy Awards and Emmys. The Hardship Fund launches to aid creative community workers impacted by COVID-19, and two percent of our cash holdings move to financial institutions supporting Black communities.

2021

Membership surpasses 200 million. Netflix releases its first-ever film and series diversity study, in conjunction with the USC Annenberg Inclusion Initiative, and announces plans to reach net-zero greenhouse gas emissions by the end of 2022. Netflix launches mobile games.

MISSION VISION STATEMENT Netflix promises to provide customers stellar service, suppliers a valuable suppliers, investors the prospects of sustained profitable growth, and employees the allure of huge impact. Our MISSION consists of 4 major elements:

Quality Environment: We have invested a huge amount in developing user-friendly platforms, web

shows, movies, and documentaries to attract new customers and retain our existing customers.

Improving lives: We place a high priority on having an impact on society beyond entertainment.

We link its operations to programs that ensure it meets its social responsibilities by contributing to the overall betterment of people, the environment and the economy.

Exceeding expectations: We do not take our customers for granted. The stability and reliability that characterize our platform, as well as the accompanying services, prove beyond doubt that we are an excellent company. In addition, the services that we offer to our customers are a “rich harvest” for the customers compared to the subscription fees. And there is no compromise on quality either.

Provide excitement and entertainment: We are aware of the ever-changing dynamics of entertainment in today’s world, especially with the move away from linear television TV. To bridge this gap, we offer our customers and investors a dynamic system that meets all our entertainment needs.

Our VISION emphasizes the objective of raising the standards in supplying all on-demand video content streaming services. The purpose of Netflix is to be the world's best entertainment production firm.

Universal Accessibility: We have cemented our brand in the industry of being a global institution.

We are aware of the diversity of our subscribers, hence the customer-focused approaches in our services. This initiative is the firm's asset in ensuring that all the content and services we create will fit all ethnic origins.

Leading the pack: The competition in the Over The Top (OTT) industry is getting more challenging, with production firms like HBO, Paramount, and Disney establishing their respective platforms. We had funded approximately $17 billion to develop web series, documentaries, and films to keep our leadership in the entertainment industry. Being on the lead is crucial for any company, especially in a callous industry. If strategies are not well-executed, we can be crushed by competitors.

Developing to be the greatest: With the changing times, we do not see ourselves as a traditional service provider. To sustain our competitive edge, we continue to innovate by coming up with user-friendly technologies which provide our subscribers the best possible interactions through the materials they enjoy.

Our CORE VALUES promote particular abilities and habits that would not compromise on our principles. The values address everything from judgments to boldness, selflessness, honesty, inclusivity, and inventiveness. The following points below are the fundamental values that Netflix upholds:

JUDGEMENT

BOLDNESS

COMMUNICATION

ENTHUSIASM

INQUISITIVENESS

HUMILITY

CREATIVITY

IMPACT

INCLUSIVITY

OUR IDENTITY At Netflix, we don’t use too many colours when designing anything. This can be seen in our icon which is just red and black; two simple but highly contrasting colours that give the logo a premium “red carpet” feel.

We also keep our UI simple by using only three main colours: red, black and white. All three colours are considered “premium” and have good contrast with each other as well as terrific legibility. This adds up into a pleasing to look at as well as enjoyable experience for Netflix’s customers.

Featuring a dark, basic ringlet of celluloid film with some bluish shades, the original Netflix logo design carried the typical “90s” flavor with its gradient movie reel. It was obvious that our company deals with media content.

The most interesting feature about this typeface is the dot in the letter “I”, which is a yellow square with curved angles resembling a television screen. The block-like font reminds us of old movie theatre marquis, reinforcing the idea of bringing the cinema experience to your home and mailbox.

The font style appears to be “Graphique” - a sans-serif font, with a thick black shadow on the right side of the letters that give them a 3D effect. The word “Netflix” is slightly arched and put on a red background.

The logo uses a modern font minus the drop shadowing.

The letters turned bolder and the colour palette was also changed. Red has remained as the most dominant colour although it has graduated from the backdrop into the letters.

Our icon uses the 2 colours: Red and black. While red remains its positive meaning symbol of passion, power and energy; the black background reminds people of the atmosphere inside cinemas.

This combination makes users feel like they are at a real theatre while using Netflix.

OUR ORGANIZATION STRUCTURE We have three main divisions of organizational structure: functional, geographical, and products team.

The functional division includes CEO, content, communication, and so more. Additionally, the geographical team consists of local and international streaming.

Finally, the product team controls the content and ensures the effectiveness of the operation.

FUNCTIONAL CEO Legal Talent Finance Product Content Communications

GEOGRAPHICAL

PRODUCTS & OPERATIONS

Domestic Streaming International Streaming

Original programming Other content

OUR CULTURE We believe that: Great entertainment thrills and inspires. It sparks laughter, tears, gasps and sighs, stirring our emotions and nourishing our spirit. Ever since humans learned to speak, storytelling has been

essential to our happiness. At Netflix, we aspire to entertain the world—creating great stories from anywhere and offering greater choice and control for people everywhere. To help us succeed, we’ve created an unusual employee culture.

What makes Netflix special is how much we: Encourage decision-making by employees, Share

information openly, broadly and deliberately, Communicate candidly and directly, Keep only our highly effective people, and Avoid rules.

The thing we most value is working with talented people in highly creative and productive ways. That’s why our core philosophy is people over process, and why we try to bring great people together as a dream team. Of course, any growing business requires some process and structure. But with our people-first approach, we can be more flexible, creative, and successful in everything we do, especially in entertaining the world.

HONEST, PRODUCTIVE FEEDBACK

DREAM TEAM

At Netflix, positive and constructive feedback is part of everyday life.

Meaningful feedback can be hard to give or accept, but it gets easier with practice. We help people learn to give and receive feedback through coaching and modeling behaviors we want to see across the company.

As we grow, we are working to make our employees, suppliers, off and on-screen talent better reflect our membership so that we can better entertain the world. We have evolved our employee and leadership diversity to be some of the best in our industry, and we’ll continue to improve so that everyone feels a sense of belonging at Netflix.

Netflix CEO Reed Hastings says a dream team is one in which all of your colleagues are extraordinary at what they do and highly effective working together. Dream teams are about performance, not seniority or tenure - it's up to the manager to ensure that every player is amazing at their position, plays effectively with others and is given new opportunities to develop.

Entertaining the world is an amazing opportunity and also a challenge because viewers have very different tastes and points of view. We support the artistic expression of the creators we choose to work with; we program for a diversity of audiences and tastes; and we let viewers decide what’s appropriate for them, versus having Netflix censor specific artists or voices.

REPRESENTATION MATTERS

ARTISTIC EXPRESSION

FREEDOM AND RESPONSIBILITY We share documents internally broadly and systematically, so people can read and often comment on them—including memos on each title’s performance, our strategy decisions and product feature tests.

Our policy for travel, entertainment, gifts and other expenses is five words long: “Act in Netflix’s best interest.”

Our vacation policy is: “Take vacation.” We don’t have any rules about how many weeks per year. Frankly, we mix work and personal time quite a bit, doing email at odd hours or

taking off a weekday afternoon. Our leaders make sure they set good examples by taking vacations, often coming back with fresh ideas, and encouraging the rest of the team to do the same.

Our parental leave policy is: “Take care of your baby and yourself.” Parents generally follow local norms.

We are in a creative business and our biggest threat over time is a lack of innovation. So we

provide these policies to make our employees, suppliers, off and on-screen talent better reflect our membership so that we can better entertain the world. We have evolved our employee and leadership diversity to be some of the best in our industry, and we’ll continue to improve so that everyone feels a sense of belonging at Netflix.

CONTEXT NOT CONTROL EMPLOYEES DIRECT OUR PHILANTHROPY SEEKING EXCELLENCE TO DRIVE SUCCESS

We strive to develop good decision-making muscles across our company. We pride ourselves on how few, not how many, decisions our senior managers make. That said, we don’t believe in hands-off

management. Each leader's role is to coach, set context, give suggestions and feedback, and be highly informed about their team’s work.

Every year, Netflix donates tens of millions of dollars to excellent projects all across the world. We do this through a two-to-one personnel match, rather than leadership picking specific issues. When an employee donates to a nonprofit organization, Netflix donates double that amount to the same group. This diversifies our giving decisions and encourages employees to donate to organizations that they care about.

We do not seek to preserve our culture—we seek to improve it. That cultural excellence propels our

business excellence, which increases member satisfaction and in turn propels our long term growth and stock price. It’s how we build an extraordinarily successful company entertaining the world.

OUR PRODUCTS & SERVICES Our content varies by region and may change over time. You can watch from a wide variety of award-winning Netflix Originals, TV shows, movies, documentaries and more. The more you watch, the better we recommend TV shows and movies that we think you'll enjoy.

We now own Studio, Film Distribution, Television Production. Our Studios in LA produce original movies and shows. We also have several studios in various countries to create content specific to that country.

We love games, we love entertaining our members. That’s why we decided to launch Netflix mobile games worldwide. Whether you're craving just a casual game, you can start from scratch or an immersive experience that lets you dig deeper into your favorite stories, we wanted to start building a message. The game institute offers something for everyone. We're in the early days of creating great gaming experiences, and we're excited to lead you on this journey with us.

To help you fully enjoy whenever you’re feeling like, we operate a separate library of movies that can be watched instantly on subscribers' TVs through mobile apps, Netflix-enabled devices, or computers. It licenses, acquires, and produces content, including original programming. You can watch Netflix through any internet-connected device that provides the Netflix app, including smart TVs, game consoles, streaming media players, set-top boxes, smartphones and

tablets. You can also watch Netflix on your computer using an internet browser.

Each of our plans determines how many devices you can watch Netflix on at once, and whether you want to watch in Standard Definition (SD), High Definition (HD), or Ultra High Definition (UHD). We offer different plans to help you have the best experience in entertainment. Compare our plans and prices to decide which is right for you. You can easily change your plan or cancel online at any time.

Mobile

Basic

Standard

Premium

70,000 VND

180,000 VND

220,000 VND

260,000 VND

Video Quality

Good

Good

Better

Best

Resolution

480p

720p

1080p

4k HDR

1

1

2

4

Price

Number of Devices

OUR AWARDS & HONORS On our journey to entertain the world, we achieved some of the top awards based on experiences of our staff and the votes of viewers from all around the world.

2021

2020

2019

2018

Best Company Culture 2021

Best Company Compensation, Best Leadership Teams

Best Company Compensation

Best CEO 2018, Best Company for Diversity 2018, Best Company Happiness, …

Netflix was the first high-profile streaming service to be nominated for an Academy Award. Netflix has also received awards from several peer organizations and associations, including the Television Critics Association Awards, the BAFTA Awards, the Critics' Choice Television Awards, the Screen Actors Guild Awards, and others.

Netflix was the most Oscars nominated company for the third year in a row.

Last year, Netflix had 35 nominations. In 2020, it led with 24.

In 2021, Netflix won more Emmys than any other network for the first time in history. Netflix won 44 awards that year, more than double the total number of awards in the previous year. Netflix also had 129 nominations.

NETFLIX’s ENVIRONMENT, SOCIAL & GOVERNANCE Netflix exists to entertain the world, and that requires a habitable world to entertain. This is why environmental sustainability is important to us at Netflix. We have a plan called Net Zero + Nature, and here’s how it works: We’ll start first by reducing our internal emissions, aligning with the Paris Agreement’s goal to limit global warming to 1.5°C. We’ll also address indirect emissions in partnership with our suppliers.

For emissions we can’t avoid internally, we’ll fully neutralize them by investing in projects that prevent carbon from entering the atmosphere. We’ll start by conserving at-risk natural areas like tropical forests that are critical to meeting global climate goals.

We’ll incorporate investment in the regeneration of critical natural ecosystems to achieve net-zero. These projects, such as restoring grasslands, mangroves, and healthy soils, capture and store carbon, in addition to other benefits.

And we also believe that we are entertaining to sustain as sustainability is an epic story that also needs to be told. Many artists are motivated by the stories, characters, and importance of environmental stories and we will continue to create compelling and engaging content that raises environmental awareness.

We work to entertain the world and that also means we need to entertain our members. To entertain our members, who come from all around the world, we need to work with a diversity of creators as well as have a diverse workforce.

At Netflix, we believe in inclusion. It unlocks our ability to innovate, to be creative, and to solve problems. It breaks up group think. It brings different lived experiences and perspectives.

We have created the Netflix Fund for Creative Equity to provide

inclusive

opportunities

for

creators

from

different communities all over the world. We are also still working to ensure a diverse and inclusive workplace by involving more people from different genders and backgrounds in the workforce.

We still have a lot more work to do. Transformational change

won’t

consistent

happen

discipline,

overnight. heart

and

Progress

takes

practice.

We’re

committed to doing our part in inspiring change within

our industries — so that more people can feel seen, heard, and supported to contribute at their best.

We operate in a dynamic industry where innovations are constantly generated. We have redefined the way people watch video for the past decades and have been the world’s leading entertainment service.

Our governance structure has been a part of the success. Governance, in this context, means finding the right balance of rights and responsibilities among shareholders, the Board, and management, and ensuring that there are appropriate checks and balances in place.

That is why at Netflix, we take a radically different approach to information sharing. This will significantly and efficiently increase transparency among our CEOs, executive team, and board of directors. Our approach to governance incorporates these two unique practices: (1) Board members periodically attend (in an observing capacity only) monthly and quarterly senior management meetings.

(2) Board communications are structured as approximately 30-page online memos in narrative form that include links to supporting analysis and allow open access to all data and information on the company’s internal shared systems, including the ability to ask clarifying questions of the subject

authors. This quarterly memo is written by and shared with the top 90 executives as well as the board.

This approach to board governance is rooted in and reflective of our culture. At Netflix, we emphasize individual initiative, the sharing of information, and a focus on effectiveness.

FINANCIAL RELEASES NETFLIX TOTAL REVENUE IN 5 YEARS 2017

$11.693

2018

$15.794

2019

$20.156

2020

Total Revenue $24.996

2021

$29.698 $-

$5.000

$10.000

$15.000

$20.000

$25.000

$30.000

$35.000

OUR LEADERS

Reed Hastings

Ted Sarandos

Vernā Myers

Bryony Gagan

Founder and co-CEO

Co-CEO and Chief Content Officer

Vice President, Inclusion Strategy

Vice President, Business & Legal Affairs

Deborah Black

Min-young Kim

Todd Yellin

Marian Lee

Vice President, Engineering

Vice President, Content, APAC ex-India

Vice President, Product

Chief Marketing Officer

WHY WORK WITH US? As we have stated in our culture, what makes Netflix different from other companies is that we let our employees make their own decisions, work with the finest team, encourage free speech and communication with other colleagues.

We offer you professional vacancy in diverse activities including making products, creating content, joining corporate functions, marketing and publicity teams, inventing new interesting games.

OUR PARTNERS & INVESTORS We are the biggest fan of Entertainment so we want to entertain the world. In order to achieve that goal, we strive for creating a good relationship with our beloved partners and investors.

We offer potential investors information that will help you understand us through the Investor Kit. Investors can supervise our company's activities and ask questions directly or indirectly through Investors Events, Financial Releases and Updates, Quarterly Earning, Annual Reports & Proxies, SEC Filings, Stock Information and IR Contacts on our website for more details.

Contacts Netflix Customer Service: http://www.netflix.com/Help Transfer Agent for registered stockholders: Computershare Investor Services Shareholder Contact Center 781-575-2879 Broker Hotline 781-575-3839 (for use by brokers only) http://www.computershare.com

100 Winchester Circle Los Gatos, CA 95032 https://www.netflix.com/ Main: 408-540-3700 Customer Service: 800-585-7265 Toll Free: 800-585-7265 Netflix Customer Service Number: 1-888-NETFLIX or 1-800-585-8131 Email Contacts: resolutions@netflix.com