khaleej times Thursday, March 30, 2017
khaleej times | ADVERTISING SUPPLEMENT
Care with utmost caution Pharmaceutical and medical services in the UAE are patient-centric, and have revolutionised the concept of business
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■ Ishtiaq Ali Mehkri harmaceutical industry in the uaE is not just about developing drugs and marketing them. It goes a step beyond that in empowering the people to make the right and affordable choices pertaining to their diagnosis. This has been possible owing to the proactive role of the government, which wants to develop the uaE as the hub for medical tourism and a place where suffering is alleviated. at the recent 7 th annual Pharmacy conference organised by the college of
Pharmacy of Gulf medical university (Gmu), ajman, panelists observed that pharmacists play a crucial role in medication safety, and there should be improved efforts to ensure the appropriate use of medicines through proper storage and distribution by qualified pharmacists. The conference stressed on the role of community pharmacists in ensuring patient safety, proper handling of medicines, and to train and educate them. considering that they are the first line of contact for patients in matters related to medicines, they have a crucial role to play in preventing the misuse of medicine which might result in toxicity, as well as scenarios like antibiotics overuse which hamper effectiveness. The uaE has successfully created a linkage between health sciences and the end-user, i.e., the consumer. Safe and effective use of drugs is an ensured reality in the country, and stringent regulations have helped in streamlining the process on professional lines.
» O2 Pharmacy
Built on a culture of superior customer service In an unprecedented move, the uaE has managed to achieve price cuts for more than 7,500 drugs in the last few years, making their supplies and availability at an affordable cost. The reduction has ranged up to 60 per cent, pertaining to drugs for chronic and infectious diseases. One of the leading pharmacies in the uaE, O2 Pharmacy boasts one of the widest insurance provider coverages alongside attractive prices and innovative promotions. moreover, the uaE is at the vanguard of research and development in the pharmaceutical industry, and has invested immensely in it. — mehkri@khaleejtimes.com
» Thumbay Pharmacy
Round-the-clock healthcare service Thumbay Pharmacy offers a diverse range of products and hassle-free customer service Thumbay Pharmacy has been delivering excellent services in the uaE for around 15 years. It recently entered the Indian pharmaceutical sector with new outlets in hyderabad. Driven by the motto “the right medication at the right time”, Thumbay Pharmacy serves patients round-the-clock with a wide range of medications from reputed pharmaceutical companies prescribed by experienced pharmacists. With presence throughout the uaE, the network of Thumbay Pharmacies offers a diverse range of products and hassle-free
customer service. among its unique features, patients are able to freely interact with pharmacists regarding the proper usage of medication in terms of dosage, route of administration, adverse effects, precautions, etc. The Pharmacy considers it a prime duty of the dispensing pharmacist to counsel the patient or caretaker on all aspects of medication therapy. Drug evaluation and selection, safety evaluation and medication therapy management are all undertaken by the clinical Pharmacist to coordinate and provide optimum therapy to the patients for speedy recovery. The main strategic aim of Thumbay Pharmacy is to systematically improve organic and lateral growth. It does so by leveraging customer knowledge, referrals, skills and expertise in local markets and translates these into cross-selling opportunities. Increasingly, it puts together multi-disciplinary teams to manage complex projects through
better Information Technology and supply chain resources. Thumbay Pharmacy looks forward to creating new stores that are customer-friendly, refurbishing existing stores, and closing stores that are unprofitable. Its ability to successfully execute such major projects, including rebuilding stores, makes the organisation more attractive to multinational clients, suppliers and distributors, who are expected to benefit from better vendor negotiations. Thumbay Pharmacy continues selective marketing strategies and focuses on selected suppliers in profitable and fastest growing markets such as healthcare, premium skin care, beauty, and certain aspects of eye wear and nutrition, with strong focus on vitamins and supplements. Since last year, Thumbay Pharmacy has been organising activities according to distinct business interests, in line with multi-discipline and cross-border goals.
O2 Pharmacy boasts one of the widest insurance provider coverages alongside attractive prices and innovative promotions O2 Pharmacy introduces the O2 culture that stands on four pillars — care, competence, compassion, and commitment. O2 Pharmacy aims to engage qualified pharmacists in an experience before starting their journey with the company, where a visit as customers could help them note the difference. That intangible quotient is the O2 culture of superior customer service. The committed team is trained to do their best and add 10 per cent extra to that best to achieve superlative service experience embedded in customer care and attention. The O2 Pharmacy network boasts one of the widest insurance provider coverages in Dubai, better than any other pharmacy outlet. “We are also proud to present the best ‘Loyalty’ programme to our esteemed customers, which offers extraordinary benefits to the members. accumulate reward points to earn ‘extra’ benefits and enjoy special promotional offers,” said Dr. m S hussain Khalid, chairman, O2 Pharmacy. O2 select pharmacies also provide home delivery service for customer convenience. O2 pharmacists behind the counter recognise that their job is bigger than that of any other retailer. They have an obligation to the community. Therefore, their professional competence has to be exemplary, their concern for the customer compassionate and their association long-term. O2 Pharmacy units are backed up by up-to-date supply chain services and sophisticated ErP software. It also carries an impressive range of para pharma items with attractive prices and innovative promotions that bring back customers again and again. “We urge you to visit any of our pharmacies, become our Loyalty programme member today and get exceptional benefits and privileges. Look forward to seeing you,” added Dr. Khalid.
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