Smart Cameras

Sunday, OctOber 14, 2012 khaleej times

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khaleej times Sunday, OctOber 14, 2012

SMART CAMERAS KHALEEJ TIMES / ADVERTISING SUPPLEMENT

How to choose a digital camera?

The choice of camera will be based on what you want your digital camera to do for you

T

he number of manufacturers and digital camera models available can make your buying decision more complicated than it needs to be. Because there are many digital camera models for every imaginable feature, your first decision will be based on what you want your digital camera to do for you.

First, electronic technology changes quickly. What is new today becomes obsolete or improved with next year’s models.

More importantly, you’ll never be able to sell your camera for anything near what you paid for it.

Most likely you will store it in your closet or you’ll give your camera away to a family member or friend.

Unless you’re a professional photographer, price is going to decide which digital camera you buy. Because we’re trying to save as much money as possible, we most often buy a camera that doesn’t have all the features we want. We convince ourselves what we bought is okay but later wish we went ahead and spent the few extra dirhams.

Therefore, the last decision you need to agree to when buying a digital camera is to spend a few dirhams more than you want to.

You’ll have a better camera that will satisfy your picture taking needs for many years. In the long run you will be much happier with the purchase you made.

Knowing what type of photog-

rapher you are will simplify which digital camera you will buy. There are three types of photographers: Casual, amateur, and professional.

The casual photographer doesn’t want to prepare the shot before taking a picture. They just want to point and shoot. It’s the camera’s job to zoom, focus, flash, and do everything else it needs to.

Amateur photographers want versatility. Although they too will take pictures like the casual photographer, they do want the ability to adjust their picture setup just like the professional.

Professional photographers want their digital photographs to look “alive”. If you touch the photo subject, it would appear you were touching the real thing and

not a photograph. Therefore, they want the ability to manually control all features of the camera.

Typically lower-priced digital cameras are for the casual photographers. As the price increases, cameras with more features and better photo quality are available for the amateur and professional photographer.

It is important for you to understand the type of photographer you think you are or want to be. It will directly reflect how much money you will need to spend to get the results you want.

If you know little about digital cameras and digital photography, it’s best to learn about the subjects before making a purchase. Even though the point-and-shoot camera can be used by a 10-year-old, superior results can be achieved if you understand digital photography principles and abilities of a digital camera.

The first place to start is the Internet. Search for digital photography and digital cameras and you’ll find information for everyone from beginners to professionals. Your local library or bookstore will have books, audios, and videos on the subject.

When you’re ready to buy your digital camera, consult consumer reports and other magazines for the camera models that suit your needs. Even consult your local camera store about your photography needs. Going to stores that specialise only in photography is more helpful than general stores.

And when the time to buy comes, find the retailer who offers the best overall price, service, and value.

Nikon

Click masterpieces with ease Packed with next generational features, Nikon has unveiled a new range of cameras to bring the best out of your shots Nikon D3X Digital SLR Camera The top-of-the-range DSLR camera, Nikon D3X, comes with a new 24.5 megapixel FX format CMOS sensor delivering image files with outstanding levels of details. The camera supports broad ISO range of 100 to 1600, extendable down to ISO 50 and up to 6400 equivalent. Its Expeed image processing engine enables it to shoot at up to 5 fps (7 fps in DX crop mode). The camera achieves a start-up time of 0.12 second and a shutter release time lag of 0.04 second. The camera has advanced Scene Recognition System, which delivers superior image quality. Nikon’s widely acclaimed 51-point AF system offers broad coverage and individually selectable points for pinpoint focusing. The high definition three-inch (920k dots) LCD monitor supports two live-view modes. The camera also has wireless connectivity plus an HDMI video output.

Nikon D800 Digital SLR Camera The Nikon D800 FX-format digital SLR camera offers the world’s highest effective pixel count of 36.3-million pixels. The Nikon D800 is equipped with the new Expeed 3 image-processing engine and approximately 91,000 pixels RGB sensor for overwhelming definition and image quality. The D800 is also equipped with a number of new

The camera has a new high-resolution three-inch horizontal variangle LCD monitor that makes it easier to compose shots from difficult angles, while the extensive ISO range of 100-25600 allows taking quality images in virtually all lighting conditions. The Nikon D5100 offers a host of new photographic and video tools that deliver superior performance and exceptional image quality with surprising versatility.

functions, including multi-area mode full HD D-movie movie recording, advanced scene recognition system, a new viewfinder with 100 per cent frame coverage, an upgraded multi-CAM 3500FX auto focus module, and a live-view mode. Other highlights include a SuperSpeed USB 3.0 port, microphone and headphone jacks, dual CF/SD memory card slots, a user configurable exposure delay mode, a dual-axis Virtual Horizon, a 3.2” rear display and in-camera HDR exposure blending. The all-new D800 offers a number of new functions for a high level of added value, all in a compact and lightweight body.

Nikon D7000 Digital SLR Camera The Nikon D7000 is a new prosumer DSLR camera with a 16.2-megapixel DX-format im-

age sensor. The D7000 is amongst the first of Nikon’s DSLRs to receive the new Expeed 2 image processing engine, which promises to improve image quality, speed, responsiveness and video recording quality, while consuming less battery power.

The D7000 features ISO range of 100-25600, 6 fps continuous shooting, dust- and moisturesealed magnesium alloy body, three-inch LCD screen, and dual memory card slots. Nikon D7000 digital SLR camera is aimed at the advanced amateur photographer, and offers a full package of camera-settings for creative photography as well as videography, the camera includes full 1080p HD video recording with fulltime auto-focus and manual exposure control.

Nikon D5100 Digital SLR Camera The new Nikon D5100 incorporates the latest Nikon DSLR technologies such as the 16.2MP DX-format CMOS sensor and Expeed 2 image-processing engine that delivers outstanding image quality. It is the first Nikon DSLR to provide in-camera effects that can be applied to both photos and movies to deliver even more creative expression.

Nikon D3200 Digital SLR Camera With a new Guide Mode that leads to brilliant results step by step and a 24.2 megapixel CMOS sensor that creates images with incredible depth of detail, Nikon D3200 is the latest entry-level

digital SLR from Nikon family. A wide sensitivity range from ISO 100 to 6400 is provided for shooting in dark situations and for moving subjects. The range can be increased up to Hi 1 (ISO 12800 equivalent). Furthermore, this superior high-sensitivity performance is effective for D-Movie and you can shoot beautiful movies in low-light conditions without large-scale lighting equipment. Compact and light body with reliable holding that enables sharp pictures with minimal camera shake, the new D3200 is the best companion for ‘student’ photographers in town.

Canon

Stay connected always

The IXUS 510 by Canon allows you to shoot and share your pictures, anytime, anywhere CANON’S IXUS range just got a whole lot better with the IXUS 510. It fuses first-class design with Canon’s signature image quality and new Wi-fi functionality. The Ixus 510 makes it easier than ever to shoot photos and full HD movies in exceptional detail and share them instantly with friends and family with Wi-fi connectivity.

Ixus 510 HS features wireless LAN (Wi-fi) technology that offers many ways to connect and share photos and videos with other devices over the Internet. You can share images wirelessly; pair camera with a smartphone to store images or to upload them on social networking sites, or upload them directly using the camera’s interface. It is possible to send up to 50 images at a time.

Covered in a matte finish, the IXUS 510 HS is available in black and white and is packed with an impressive 12x optical zoom into a tiny, 19.2 mm body, all whilst sitting comfortable in the palm of your hand. With ZoomPlus, the IXUS 510 HS’ zoom extends beyond its 12x optical zoom to 21x.

Canon’s ZoomPlus technology lets users zoom in even more, with more visible detail and sharpness than a conventional digital zoom, extending the cameras’ zoom range beyond the maximum focal length of the lens, making it ideal for group shots or bird’s eyes views of a city.

The 8.0 cm (3.2”) PureColor II touch LCD displays with sharp 460,000-dot resolution, gives exceptional colours and accurate contrast detail, bright and vivid colours and a wide viewing angle, so friends can look at shots together without transferring them to a larger screen. The toughened outer glass layer also gives excellent visibility and protection from the scrapes of everyday use.

With the new Face ID technology readily available on the camera, you can now register your friends’ name and age on the camera’s memory to ensure that those closest to you will always look their best in any photos they pose for. The innovative feature works alongside Smart Auto, which automatically will apply the most appropriate settings to capture a great shot, based on their age and activity, as well as the ambient scene.

Friends registered and saved on the camera’s memory can be tagged on individual photos,

Covered in a matte finish, the IXUS 510 HS is available in black and white and is packed with an impressive 12x optical zoom into a tiny, 19.2 mm body, all whilst sitting comfortable in the palm of your hand meaning that when searching for photos of a particular person, you can search by name instead of toggling through hundreds of images.

The new IXUS 510 HS helps you capture amazing shots in all types of conditions with the latest DIGIC 5 image processor capturing exquisite shots without the need of flash, even in low light.

The New Intelligent IS technology installed in the camera helps give steady and clear results both in photos and movies by analysing the subject and automatically applying the most appropriate Image Stabiliser settings from seven2 different modes.

For those moving moments that are perfect for video, the IXUS 510 is equipped with the ability to capture full HD (1080p) video using the optical zoom. Recording sound in stereo means movies can also be enjoyed on a larger screen thanks to the integrated HDMICEC port.

Improving Canon’s Movie Digest function means now, when selected, the four seconds preceding each image will be captured in a 720p HD video clip. All the clips from one day are combined into a movie bonus reel to tell the story behind a day’s photos.

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Sunday, OctOber 14, 2012 khaleej times

Power to get closer An amazingly chic and tiny 12x optical zoom camera with Wi-Fi for easy sharing, effortless touch screen control and HS System for incredible photos and Full HD movies even in low light.

canon.co.uk/IXUSzoom

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